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    <title>800 CEO Read Blog &#187; Audio</title>
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    <description>We sell business books and promote great ideas.</description>
    <itunes:summary>We sell business books and promote great ideas.</itunes:summary>
    <itunes:subtitle>Interviews with business book authors</itunes:subtitle>
    <language>en</language>
    <ttl>40</ttl>
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    <pubDate>Fri, 09 Oct 2009 04:31:11 -0700</pubDate>
    <lastBuildDate>Fri, 09 Oct 2009 04:31:11 -0700</lastBuildDate>
    <category>Business</category>
    <itunes:category text="Business"/>
    <item>
      <title>800-CEO-READ Interview with Lisa Haneberg</title>
      <link>http://www.odeo.com/episodes/25325387-800-CEO-READ-Interview-with-Lisa-Haneberg</link>
      <description>I have known Lisa Haneberg for a long time. She contributed an essay to my More Space project in 2005. She was in Milwaukee recently and we sat down and talked about all of her books (and there are eight of them). Here is Lisa&amp;#8217;s bibliography: High Impact Middle Management Organizational Development Basics Coaching Basics Focus Like A Laser Beam Two Weeks To A Breaktrough Ten Steps To Be A Successful Managers Developing Great Managers Hip &amp;#38; Sage The interview is 22 minutes. You can find Lisa at Managecraft Craft.</description>
      <itunes:subtitle>I have known Lisa Haneberg for a long time. She contributed an essay to my More Space project in 2005. She was in Milwaukee recently and we sat down and talked about all of her books (and there are eight of them). Here is Lisa&amp;#8217;s bibliography: High Impact Middle Management Organizational Development Basics Coaching Basics Focus Like A Laser Beam Two Weeks To A Breaktrough Ten Steps To Be A Successful Managers Developing Great Managers Hip &amp;#38; Sage The interview is 22 minutes. You can find Lisa at Managecraft Craft.</itunes:subtitle>
      <itunes:summary>I have known Lisa Haneberg for a long time. She contributed an essay to my More Space project in 2005. She was in Milwaukee recently and we sat down and talked about all of her books (and there are eight of them). Here is Lisa&amp;#8217;s bibliography: High Impact Middle Management Organizational Development Basics Coaching Basics Focus Like A Laser Beam Two Weeks To A Breaktrough Ten Steps To Be A Successful Managers Developing Great Managers Hip &amp;#38; Sage The interview is 22 minutes. You can find Lisa at Managecraft Craft.</itunes:summary>
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      <pubDate>Fri, 09 Oct 2009 04:31:11 -0700</pubDate>
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      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
      <itunes:keywords>audio, General Management</itunes:keywords>
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    <item>
      <title>800-CEO-READ Podcast with Jeffrey Ford, co-author of The Four Conversations</title>
      <link>http://www.odeo.com/episodes/25001014-800-CEO-READ-Podcast-with-Jeffrey-Ford-co-author-of-The-Four-Conversations</link>
      <description>I recently talked with Jeffrey Ford, co-author with Laurie Ford of The Four Conversations: Daily Communication That Gets Results. The Fords believe that conversation can be broken down into four categories. In the podcast, we talk about each type of conversation and the right time to use them. We talk about midwestern sensibilities, amending broken agreements, and the frequency with which we use The Four Conversations. mp3, 27:44, 19.1 MB Other important links: The Four Conversations Website Book Excerpt of The Four Conversations (via Berrett-Koehler) The Jack Covert Selects Review of The Four Conversations</description>
      <itunes:subtitle>I recently talked with Jeffrey Ford, co-author with Laurie Ford of The Four Conversations: Daily Communication That Gets Results. The Fords believe that conversation can be broken down into four categories. In the podcast, we talk about each type of conversation and the right time to use them. We talk about midwestern sensibilities, amending broken agreements, and the frequency with which we use The Four Conversations. mp3, 27:44, 19.1 MB Other important links: The Four Conversations Website Book Excerpt of The Four Conversations (via Berrett-Koehler) The Jack Covert Selects Review of The Four Conversations</itunes:subtitle>
      <itunes:summary>I recently talked with Jeffrey Ford, co-author with Laurie Ford of The Four Conversations: Daily Communication That Gets Results. The Fords believe that conversation can be broken down into four categories. In the podcast, we talk about each type of conversation and the right time to use them. We talk about midwestern sensibilities, amending broken agreements, and the frequency with which we use The Four Conversations. mp3, 27:44, 19.1 MB Other important links: The Four Conversations Website Book Excerpt of The Four Conversations (via Berrett-Koehler) The Jack Covert Selects Review of The Four Conversations</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-08-21,25001014</guid>
      <pubDate>Fri, 21 Aug 2009 11:35:36 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
      <itunes:keywords>audio, Leadership, communication, General Management</itunes:keywords>
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    <item>
      <title>Podcast with Hugh MacLeod</title>
      <link>http://www.odeo.com/episodes/24693260-Podcast-with-Hugh-MacLeod</link>
      <description>Hugh MacLeod&amp;#8217;s book, Ignore Everybody was released today. It was also reviewed as a Jack Covert Selects title. I recently had a chance to talk to Hugh about the book, creativity, work, passion, and how these things all came together for him. The book reveals this as well, and is an inspiring piece of literature for those who want to pursue their creative drive, and aren&amp;#8217;t afraid to get a little dirty in the process. Click below to hear our conversation:</description>
      <itunes:subtitle>Hugh MacLeod&amp;#8217;s book, Ignore Everybody was released today. It was also reviewed as a Jack Covert Selects title. I recently had a chance to talk to Hugh about the book, creativity, work, passion, and how these things all came together for him. The book reveals this as well, and is an inspiring piece of literature for those who want to pursue their creative drive, and aren&amp;#8217;t afraid to get a little dirty in the process. Click below to hear our conversation:</itunes:subtitle>
      <itunes:summary>Hugh MacLeod&amp;#8217;s book, Ignore Everybody was released today. It was also reviewed as a Jack Covert Selects title. I recently had a chance to talk to Hugh about the book, creativity, work, passion, and how these things all came together for him. The book reveals this as well, and is an inspiring piece of literature for those who want to pursue their creative drive, and aren&amp;#8217;t afraid to get a little dirty in the process. Click below to hear our conversation:</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-06-11,24693260</guid>
      <pubDate>Thu, 11 Jun 2009 12:02:28 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
      <itunes:keywords>audio, marketing, Personal Development, New Releases</itunes:keywords>
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    <item>
      <title>Podcast with Hugh MacLeod</title>
      <link>http://www.odeo.com/episodes/24692018-Podcast-with-Hugh-MacLeod</link>
      <description>Hugh MacLeod&amp;#8217;s book, Ignore Everybody was released today. It was also reviewed as a Jack Covert Selects title. I recently had a chance to talk to Hugh about the book, creativity, work, passion, and how these things all came together for him. The book reveals this as well, and is an inspiring piece of literature for those who want to pursue their creative drive, and aren&amp;#8217;t afraid to get a little dirty in the process. Click below to hear our conversation:</description>
      <itunes:subtitle>Hugh MacLeod&amp;#8217;s book, Ignore Everybody was released today. It was also reviewed as a Jack Covert Selects title. I recently had a chance to talk to Hugh about the book, creativity, work, passion, and how these things all came together for him. The book reveals this as well, and is an inspiring piece of literature for those who want to pursue their creative drive, and aren&amp;#8217;t afraid to get a little dirty in the process. Click below to hear our conversation:</itunes:subtitle>
      <itunes:summary>Hugh MacLeod&amp;#8217;s book, Ignore Everybody was released today. It was also reviewed as a Jack Covert Selects title. I recently had a chance to talk to Hugh about the book, creativity, work, passion, and how these things all came together for him. The book reveals this as well, and is an inspiring piece of literature for those who want to pursue their creative drive, and aren&amp;#8217;t afraid to get a little dirty in the process. Click below to hear our conversation:</itunes:summary>
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      <pubDate>Thu, 11 Jun 2009 11:46:28 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
      <itunes:keywords>audio, marketing, Personal Development, New Releases</itunes:keywords>
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    <item>
      <title>100 Best: Jack interviews Jim Champy, co-author of Reengineering the Corporation by  Jon8cr</title>
      <link>http://www.odeo.com/episodes/24566660-100-Best-Jack-interviews-Jim-Champy-co-author-of-Reengineering-the-Corporation-by-Jon8cr</link>
      <description>Michael Hammer and James Champy's Reengineering the Corporation addresses the issue of reinventing and reinvigorating a company in ways different than the typical route of downsizing and other similar practices. Hammer and Michael are "systems thinkers" and crafted an important book about how to analyze systems within business and take profound and efficient actions to make improvements. A bestseller upon its release, the book is still hugely popular today, and easily landed a spot in Jack and Todd's 100 Best. Click below to listen to a conversation between Jack Covert and Jim Champy: mp3, 15.29 minutes, 8.9 MB</description>
      <itunes:subtitle>Michael Hammer and James Champy's Reengineering the Corporation addresses the issue of reinventing and reinvigorating a company in ways different than the typical route of downsizing and other similar practices. Hammer and Michael are "systems thinkers" and crafted an important book about how to analyze systems within business and take profound and efficient actions to make improvements. A bestseller upon its release, the book is still hugely popular today, and easily landed a spot in Jack and Todd's 100 Best. Click below to listen to a conversation between Jack Covert and Jim Champy: mp3, 15.29 minutes, 8.9 MB</itunes:subtitle>
      <itunes:summary>Michael Hammer and James Champy's Reengineering the Corporation addresses the issue of reinventing and reinvigorating a company in ways different than the typical route of downsizing and other similar practices. Hammer and Michael are "systems thinkers" and crafted an important book about how to analyze systems within business and take profound and efficient actions to make improvements. A bestseller upon its release, the book is still hugely popular today, and easily landed a spot in Jack and Todd's 100 Best. Click below to listen to a conversation between Jack Covert and Jim Champy: mp3, 15.29 minutes, 8.9 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-05-15,24566660</guid>
      <pubDate>Fri, 15 May 2009 12:42:33 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
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    <item>
      <title>100 Best: Jack interviews Jim Champy, co-author of Reengineering the Corporation</title>
      <link>http://www.odeo.com/episodes/24597225-100-Best-Jack-interviews-Jim-Champy-co-author-of-Reengineering-the-Corporation</link>
      <description>Michael Hammer and James Champy&amp;#8217;s Reengineering the Corporation addresses the issue of reinventing and reinvigorating a company in ways different than the typical route of downsizing and other similar practices. Hammer and Michael are &amp;#8220;systems thinkers&amp;#8221; and crafted an important book about how to analyze systems within business and take profound and efficient actions to make improvements. A bestseller upon its release, the book is still hugely popular today, and easily landed a spot in Jack and Todd&amp;#8217;s 100 Best. Click below to listen to a conversation between Jack Covert and Jim Champy:</description>
      <itunes:subtitle>Michael Hammer and James Champy&amp;#8217;s Reengineering the Corporation addresses the issue of reinventing and reinvigorating a company in ways different than the typical route of downsizing and other similar practices. Hammer and Michael are &amp;#8220;systems thinkers&amp;#8221; and crafted an important book about how to analyze systems within business and take profound and efficient actions to make improvements. A bestseller upon its release, the book is still hugely popular today, and easily landed a spot in Jack and Todd&amp;#8217;s 100 Best. Click below to listen to a conversation between Jack Covert and Jim Champy:</itunes:subtitle>
      <itunes:summary>Michael Hammer and James Champy&amp;#8217;s Reengineering the Corporation addresses the issue of reinventing and reinvigorating a company in ways different than the typical route of downsizing and other similar practices. Hammer and Michael are &amp;#8220;systems thinkers&amp;#8221; and crafted an important book about how to analyze systems within business and take profound and efficient actions to make improvements. A bestseller upon its release, the book is still hugely popular today, and easily landed a spot in Jack and Todd&amp;#8217;s 100 Best. Click below to listen to a conversation between Jack Covert and Jim Champy:</itunes:summary>
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      <pubDate>Fri, 15 May 2009 11:42:33 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
      <itunes:keywords>audio, The 100 Best</itunes:keywords>
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      <title>100 Best: Todd interviews Geoffrey Moore, author of Crossing the Chasm</title>
      <link>http://www.odeo.com/episodes/24714787-100-Best-Todd-interviews-Geoffrey-Moore-author-of-Crossing-the-Chasm</link>
      <description>As quickly as technology is changing, Geoffrey Moore&amp;#8217;s Crossing the Chasm continues to provide insight into marketing hi tech products and services. Part of the challenge of constant change in the industry is getting products noticed and spread via the internet and people. Today we feature an interview talking with Mr. Moore about how to bring these products to the attention of the masses. Crossing the Chasm is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time. Click below to listen to the interview:</description>
      <itunes:subtitle>As quickly as technology is changing, Geoffrey Moore&amp;#8217;s Crossing the Chasm continues to provide insight into marketing hi tech products and services. Part of the challenge of constant change in the industry is getting products noticed and spread via the internet and people. Today we feature an interview talking with Mr. Moore about how to bring these products to the attention of the masses. Crossing the Chasm is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time. Click below to listen to the interview:</itunes:subtitle>
      <itunes:summary>As quickly as technology is changing, Geoffrey Moore&amp;#8217;s Crossing the Chasm continues to provide insight into marketing hi tech products and services. Part of the challenge of constant change in the industry is getting products noticed and spread via the internet and people. Today we feature an interview talking with Mr. Moore about how to bring these products to the attention of the masses. Crossing the Chasm is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time. Click below to listen to the interview:</itunes:summary>
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      <pubDate>Mon, 11 May 2009 09:49:03 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/geoffrey_moore_crossing_the_chasm.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
      <itunes:keywords>audio, The 100 Best</itunes:keywords>
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    <item>
      <title>100 Best: Todd interviews Geoffrey Moore, author of Crossing the Chasm by  Jon8cr</title>
      <link>http://www.odeo.com/episodes/24554405-100-Best-Todd-interviews-Geoffrey-Moore-author-of-Crossing-the-Chasm-by-Jon8cr</link>
      <description>As quickly as technology is changing, Geoffrey Moore's Crossing the Chasm continues to provide insight into marketing hi tech products and services. Part of the challenge of constant change in the industry is getting products noticed and spread via the internet and people. Today we feature an interview talking with Mr. Moore about how to bring these products to the attention of the masses. Crossing the Chasm is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Click below to listen to the interview: mp3, 21.58 minutes, 12.6 MB</description>
      <itunes:subtitle>As quickly as technology is changing, Geoffrey Moore's Crossing the Chasm continues to provide insight into marketing hi tech products and services. Part of the challenge of constant change in the industry is getting products noticed and spread via the internet and people. Today we feature an interview talking with Mr. Moore about how to bring these products to the attention of the masses. Crossing the Chasm is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Click below to listen to the interview: mp3, 21.58 minutes, 12.6 MB</itunes:subtitle>
      <itunes:summary>As quickly as technology is changing, Geoffrey Moore's Crossing the Chasm continues to provide insight into marketing hi tech products and services. Part of the challenge of constant change in the industry is getting products noticed and spread via the internet and people. Today we feature an interview talking with Mr. Moore about how to bring these products to the attention of the masses. Crossing the Chasm is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Click below to listen to the interview: mp3, 21.58 minutes, 12.6 MB</itunes:summary>
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      <pubDate>Mon, 11 May 2009 09:49:03 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/geoffrey_moore_crossing_the_chasm.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
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      <title>Todd interviews Alan Webber, author of Rules of Thumb</title>
      <link>http://www.odeo.com/episodes/24714788-Todd-interviews-Alan-Webber-author-of-Rules-of-Thumb</link>
      <description>Todd Sattersten talks with author Alan Webber about what it takes to figure out the new rules of business. In his book Rules of Thumb , Webber talks about how quickly things are changing and how to look at these changes as opportunities.</description>
      <itunes:subtitle>Todd Sattersten talks with author Alan Webber about what it takes to figure out the new rules of business. In his book Rules of Thumb , Webber talks about how quickly things are changing and how to look at these changes as opportunities.</itunes:subtitle>
      <itunes:summary>Todd Sattersten talks with author Alan Webber about what it takes to figure out the new rules of business. In his book Rules of Thumb , Webber talks about how quickly things are changing and how to look at these changes as opportunities.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-05-08,24714788</guid>
      <pubDate>Fri, 08 May 2009 12:41:18 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/RulesOfThumbInterview.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
      <itunes:keywords>Uncategorized, audio</itunes:keywords>
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      <title>Todd interviews Alan Webber, author of Rules of Thumb by  Jon8cr</title>
      <link>http://www.odeo.com/episodes/24554407-Todd-interviews-Alan-Webber-author-of-Rules-of-Thumb-by-Jon8cr</link>
      <description>Todd Sattersten talks with author Alan Webber about what it takes to figure out the new rules of business. In his book Rules of Thumb , Webber talks about how quickly things are changing and how to look at these changes as opportunities. Click here to listen to the interview.</description>
      <itunes:subtitle>Todd Sattersten talks with author Alan Webber about what it takes to figure out the new rules of business. In his book Rules of Thumb , Webber talks about how quickly things are changing and how to look at these changes as opportunities. Click here to listen to the interview.</itunes:subtitle>
      <itunes:summary>Todd Sattersten talks with author Alan Webber about what it takes to figure out the new rules of business. In his book Rules of Thumb , Webber talks about how quickly things are changing and how to look at these changes as opportunities. Click here to listen to the interview.</itunes:summary>
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      <pubDate>Fri, 08 May 2009 12:41:18 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/RulesOfThumbInterview.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
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      <title>100 Best: Jack interviews Jeff Fox, author of How to Become a Rainmaker by  Jon8cr</title>
      <link>http://www.odeo.com/episodes/24535463-100-Best-Jack-interviews-Jeff-Fox-author-of-How-to-Become-a-Rainmaker-by-Jon8cr</link>
      <description>How to Become a Rainmaker is Jeff Fox's bestselling book about sales. Written with to-the-point lessons on becoming a great salesperson, both the book and the podcast reveal Fox's insight into the characteristics of Rainmakers; lessons he learned over the years, and continues to share with his employees. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Click below to listen: mp3, 17.42 minutes, 10.1 MB</description>
      <itunes:subtitle>How to Become a Rainmaker is Jeff Fox's bestselling book about sales. Written with to-the-point lessons on becoming a great salesperson, both the book and the podcast reveal Fox's insight into the characteristics of Rainmakers; lessons he learned over the years, and continues to share with his employees. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Click below to listen: mp3, 17.42 minutes, 10.1 MB</itunes:subtitle>
      <itunes:summary>How to Become a Rainmaker is Jeff Fox's bestselling book about sales. Written with to-the-point lessons on becoming a great salesperson, both the book and the podcast reveal Fox's insight into the characteristics of Rainmakers; lessons he learned over the years, and continues to share with his employees. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Click below to listen: mp3, 17.42 minutes, 10.1 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-05-04,24535463</guid>
      <pubDate>Mon, 04 May 2009 09:28:02 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/jeff_fox_rainmaker.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
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    <item>
      <title>100 Best: Jack interviews Jeff Fox, author of How to Become a Rainmaker</title>
      <link>http://www.odeo.com/episodes/24695415-100-Best-Jack-interviews-Jeff-Fox-author-of-How-to-Become-a-Rainmaker</link>
      <description>How to Become a Rainmaker is Jeff Fox&amp;#8217;s bestselling book about sales. Written with to-the-point lessons on becoming a great salesperson, both the book and the podcast reveal Fox&amp;#8217;s insight into the characteristics of Rainmakers; lessons he learned over the years, and continues to share with his employees. This book is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time.</description>
      <itunes:subtitle>How to Become a Rainmaker is Jeff Fox&amp;#8217;s bestselling book about sales. Written with to-the-point lessons on becoming a great salesperson, both the book and the podcast reveal Fox&amp;#8217;s insight into the characteristics of Rainmakers; lessons he learned over the years, and continues to share with his employees. This book is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time.</itunes:subtitle>
      <itunes:summary>How to Become a Rainmaker is Jeff Fox&amp;#8217;s bestselling book about sales. Written with to-the-point lessons on becoming a great salesperson, both the book and the podcast reveal Fox&amp;#8217;s insight into the characteristics of Rainmakers; lessons he learned over the years, and continues to share with his employees. This book is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time.</itunes:summary>
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      <pubDate>Mon, 04 May 2009 08:28:02 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.800ceoread.com/view/jeff_fox_rainmaker/audio/jeff_fox_rainmaker.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
      <itunes:keywords>audio, The 100 Best</itunes:keywords>
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      <title>Escape From Cubicle Nation: Todd interviews author Pamela Slim by  Jon8cr</title>
      <link>http://www.odeo.com/episodes/24526795-Escape-From-Cubicle-Nation-Todd-interviews-author-Pamela-Slim-by-Jon8cr</link>
      <description>Todd Sattersten talks with author Pamela Slim about her new book Escape From Cubicle Nation , which reveals why you should leave your job and pursue your passion. Even if you don't know what that passion is, Slim discusses how to examine what that might be, and how to find fulfillment and financial success in the process. Click here to listen to the interview.</description>
      <itunes:subtitle>Todd Sattersten talks with author Pamela Slim about her new book Escape From Cubicle Nation , which reveals why you should leave your job and pursue your passion. Even if you don't know what that passion is, Slim discusses how to examine what that might be, and how to find fulfillment and financial success in the process. Click here to listen to the interview.</itunes:subtitle>
      <itunes:summary>Todd Sattersten talks with author Pamela Slim about her new book Escape From Cubicle Nation , which reveals why you should leave your job and pursue your passion. Even if you don't know what that passion is, Slim discusses how to examine what that might be, and how to find fulfillment and financial success in the process. Click here to listen to the interview.</itunes:summary>
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      <pubDate>Fri, 01 May 2009 13:51:23 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/EscapeFromCubicleNationInterview.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
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    <item>
      <title>100 Best: Jack interviews Jeff Cox, co-author of The Goal by  Jon8cr</title>
      <link>http://www.odeo.com/episodes/24526796-100-Best-Jack-interviews-Jeff-Cox-co-author-of-The-Goal-by-Jon8cr</link>
      <description>In this podcast, Jack Covert talks to Jeff Cox about how he got involved in co-authoring the book The Goal -- a parable about the Theory of Constraints, and how people can overcome barriers to make more money. Enlightening and revolutionary still today, the book itself sold over 2 million copies. Listen to the podcast to hear about some of the idea gems found in the book. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Click below to listen: mp3, 15.22 minutes, 8.8 MB</description>
      <itunes:subtitle>In this podcast, Jack Covert talks to Jeff Cox about how he got involved in co-authoring the book The Goal -- a parable about the Theory of Constraints, and how people can overcome barriers to make more money. Enlightening and revolutionary still today, the book itself sold over 2 million copies. Listen to the podcast to hear about some of the idea gems found in the book. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Click below to listen: mp3, 15.22 minutes, 8.8 MB</itunes:subtitle>
      <itunes:summary>In this podcast, Jack Covert talks to Jeff Cox about how he got involved in co-authoring the book The Goal -- a parable about the Theory of Constraints, and how people can overcome barriers to make more money. Enlightening and revolutionary still today, the book itself sold over 2 million copies. Listen to the podcast to hear about some of the idea gems found in the book. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Click below to listen: mp3, 15.22 minutes, 8.8 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-05-01,24526796</guid>
      <pubDate>Fri, 01 May 2009 13:02:57 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/jeff_cox_the_goal.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>Escape From Cubicle Nation: Todd interviews author Pamela Slim</title>
      <link>http://www.odeo.com/episodes/24597226-Escape-From-Cubicle-Nation-Todd-interviews-author-Pamela-Slim</link>
      <description>Todd Sattersten talks with author Pamela Slim about her new book Escape From Cubicle Nation , which reveals why you should leave your job and pursue your passion. Even if you don&amp;#8217;t know what that passion is, Slim discusses how to examine what that might be, and how to find fulfillment and financial success in the process.</description>
      <itunes:subtitle>Todd Sattersten talks with author Pamela Slim about her new book Escape From Cubicle Nation , which reveals why you should leave your job and pursue your passion. Even if you don&amp;#8217;t know what that passion is, Slim discusses how to examine what that might be, and how to find fulfillment and financial success in the process.</itunes:subtitle>
      <itunes:summary>Todd Sattersten talks with author Pamela Slim about her new book Escape From Cubicle Nation , which reveals why you should leave your job and pursue your passion. Even if you don&amp;#8217;t know what that passion is, Slim discusses how to examine what that might be, and how to find fulfillment and financial success in the process.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-05-01,24597226</guid>
      <pubDate>Fri, 01 May 2009 12:51:23 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/EscapeFromCubicleNationInterview.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
      <itunes:keywords>Uncategorized, audio</itunes:keywords>
    </item>
    <item>
      <title>100 Best: Jack interviews Jeff Cox, co-author of The Goal</title>
      <link>http://www.odeo.com/episodes/24597227-100-Best-Jack-interviews-Jeff-Cox-co-author-of-The-Goal</link>
      <description>In this podcast, Jack Covert talks to Jeff Cox about how he got involved in co-authoring the book The Goal &amp;#8212; a parable about the Theory of Constraints, and how people can overcome barriers to make more money. Enlightening and revolutionary still today, the book itself sold over 2 million copies. Listen to the podcast to hear about some of the idea gems found in the book. This book is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time.</description>
      <itunes:subtitle>In this podcast, Jack Covert talks to Jeff Cox about how he got involved in co-authoring the book The Goal &amp;#8212; a parable about the Theory of Constraints, and how people can overcome barriers to make more money. Enlightening and revolutionary still today, the book itself sold over 2 million copies. Listen to the podcast to hear about some of the idea gems found in the book. This book is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time.</itunes:subtitle>
      <itunes:summary>In this podcast, Jack Covert talks to Jeff Cox about how he got involved in co-authoring the book The Goal &amp;#8212; a parable about the Theory of Constraints, and how people can overcome barriers to make more money. Enlightening and revolutionary still today, the book itself sold over 2 million copies. Listen to the podcast to hear about some of the idea gems found in the book. This book is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-05-01,24597227</guid>
      <pubDate>Fri, 01 May 2009 12:02:57 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/jeff_cox_the_goal.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
      <itunes:keywords>audio, The 100 Best</itunes:keywords>
    </item>
    <item>
      <title>100 Best: Jack interviews Jan Carlzon, author of Moments of Truth by  Jon8cr</title>
      <link>http://www.odeo.com/episodes/24510098-100-Best-Jack-interviews-Jan-Carlzon-author-of-Moments-of-Truth-by-Jon8cr</link>
      <description>In this interview, Jan Carlzon, author of Moments of Truth , talks with Jack Covert about his experience running large companies, and the moments when he discovered pathways to success: connecting with customers and employees, and aiming for being 1% better than competition to build a long-term successful organization. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Tune in below: mp3, 13.11 minutes, 7.5 MB</description>
      <itunes:subtitle>In this interview, Jan Carlzon, author of Moments of Truth , talks with Jack Covert about his experience running large companies, and the moments when he discovered pathways to success: connecting with customers and employees, and aiming for being 1% better than competition to build a long-term successful organization. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Tune in below: mp3, 13.11 minutes, 7.5 MB</itunes:subtitle>
      <itunes:summary>In this interview, Jan Carlzon, author of Moments of Truth , talks with Jack Covert about his experience running large companies, and the moments when he discovered pathways to success: connecting with customers and employees, and aiming for being 1% better than competition to build a long-term successful organization. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Tune in below: mp3, 13.11 minutes, 7.5 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-27,24510098</guid>
      <pubDate>Mon, 27 Apr 2009 09:56:06 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/jan_carlzon_moments_of_truth.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>100 Best: Jack interviews Jan Carlzon, author of Moments of Truth</title>
      <link>http://www.odeo.com/episodes/24597228-100-Best-Jack-interviews-Jan-Carlzon-author-of-Moments-of-Truth</link>
      <description>In this interview, Jan Carlzon, author of Moments of Truth , talks with Jack Covert about his experience running large companies, and the moments when he discovered pathways to success: connecting with customers and employees, and aiming for being 1% better than competition to build a long-term successful organization. This book is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time.</description>
      <itunes:subtitle>In this interview, Jan Carlzon, author of Moments of Truth , talks with Jack Covert about his experience running large companies, and the moments when he discovered pathways to success: connecting with customers and employees, and aiming for being 1% better than competition to build a long-term successful organization. This book is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time.</itunes:subtitle>
      <itunes:summary>In this interview, Jan Carlzon, author of Moments of Truth , talks with Jack Covert about his experience running large companies, and the moments when he discovered pathways to success: connecting with customers and employees, and aiming for being 1% better than competition to build a long-term successful organization. This book is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-27,24597228</guid>
      <pubDate>Mon, 27 Apr 2009 08:56:06 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/jan_carlzon_moments_of_truth.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
      <itunes:keywords>audio, The 100 Best</itunes:keywords>
    </item>
    <item>
      <title>100 Best: Jack intervieiws Jack Trout, co-author of Positioning by  Jon8cr</title>
      <link>http://www.odeo.com/episodes/24491815-100-Best-Jack-intervieiws-Jack-Trout-co-author-of-Positioning-by-Jon8cr</link>
      <description>As technology develops, the ways for people to communicate have become incredibly easier, creating a flood of messaging and input that makes it difficult for companies to get their message received clearly. Positioning details how to effectively stake claim in the minds of consumers in honest ways, creating a new form of advertising where insight and familiarity rivals messaging. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Today's interview is between Jack Covert and Jack Trout. Tune in. mp3, 16.16 minutes, 9.3 MB</description>
      <itunes:subtitle>As technology develops, the ways for people to communicate have become incredibly easier, creating a flood of messaging and input that makes it difficult for companies to get their message received clearly. Positioning details how to effectively stake claim in the minds of consumers in honest ways, creating a new form of advertising where insight and familiarity rivals messaging. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Today's interview is between Jack Covert and Jack Trout. Tune in. mp3, 16.16 minutes, 9.3 MB</itunes:subtitle>
      <itunes:summary>As technology develops, the ways for people to communicate have become incredibly easier, creating a flood of messaging and input that makes it difficult for companies to get their message received clearly. Positioning details how to effectively stake claim in the minds of consumers in honest ways, creating a new form of advertising where insight and familiarity rivals messaging. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Today's interview is between Jack Covert and Jack Trout. Tune in. mp3, 16.16 minutes, 9.3 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-23,24491815</guid>
      <pubDate>Thu, 23 Apr 2009 07:29:04 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/jack_trout_positioning.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>100 Best: Jack intervieiws Jack Trout, co-author of Positioning</title>
      <link>http://www.odeo.com/episodes/24597230-100-Best-Jack-intervieiws-Jack-Trout-co-author-of-Positioning</link>
      <description>As technology develops, the ways for people to communicate have become incredibly easier, creating a flood of messaging and input that makes it difficult for companies to get their message received clearly. Positioning details how to effectively stake claim in the minds of consumers in honest ways, creating a new form of advertising where insight and familiarity rivals messaging. This book is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time. Today&amp;#8217;s interview is between Jack Covert and Jack Trout. Tune in.</description>
      <itunes:subtitle>As technology develops, the ways for people to communicate have become incredibly easier, creating a flood of messaging and input that makes it difficult for companies to get their message received clearly. Positioning details how to effectively stake claim in the minds of consumers in honest ways, creating a new form of advertising where insight and familiarity rivals messaging. This book is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time. Today&amp;#8217;s interview is between Jack Covert and Jack Trout. Tune in.</itunes:subtitle>
      <itunes:summary>As technology develops, the ways for people to communicate have become incredibly easier, creating a flood of messaging and input that makes it difficult for companies to get their message received clearly. Positioning details how to effectively stake claim in the minds of consumers in honest ways, creating a new form of advertising where insight and familiarity rivals messaging. This book is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time. Today&amp;#8217;s interview is between Jack Covert and Jack Trout. Tune in.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-23,24597230</guid>
      <pubDate>Thu, 23 Apr 2009 06:29:04 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/jack_trout_positioning.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
      <itunes:keywords>audio, The 100 Best</itunes:keywords>
    </item>
    <item>
      <title>100 Best: Todd interviews Henry Petroski, author of To Engineer is Human by  Jon8cr</title>
      <link>http://www.odeo.com/episodes/24479245-100-Best-Todd-interviews-Henry-Petroski-author-of-To-Engineer-is-Human-by-Jon8cr</link>
      <description>Tune in as Todd Sattersten interviews Henry Petroski about his book To Engineer is Human. Petroski discusses the role of failure in creativity and innovation and how success is found in the process. Henry Petroski's book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. mp3, 18.58 minutes, 10.9 MB</description>
      <itunes:subtitle>Tune in as Todd Sattersten interviews Henry Petroski about his book To Engineer is Human. Petroski discusses the role of failure in creativity and innovation and how success is found in the process. Henry Petroski's book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. mp3, 18.58 minutes, 10.9 MB</itunes:subtitle>
      <itunes:summary>Tune in as Todd Sattersten interviews Henry Petroski about his book To Engineer is Human. Petroski discusses the role of failure in creativity and innovation and how success is found in the process. Henry Petroski's book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. mp3, 18.58 minutes, 10.9 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-21,24479245</guid>
      <pubDate>Tue, 21 Apr 2009 10:06:10 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/henry_petroski_to_engineer_is_human.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>100 Best: Todd interviews Henry Petroski, author of To Engineer is Human</title>
      <link>http://www.odeo.com/episodes/24697363-100-Best-Todd-interviews-Henry-Petroski-author-of-To-Engineer-is-Human</link>
      <description>Tune in as Todd Sattersten interviews Henry Petroski about his book To Engineer is Human. Petroski discusses the role of failure in creativity and innovation and how success is found in the process. Henry Petroski&amp;#8217;s book is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time.</description>
      <itunes:subtitle>Tune in as Todd Sattersten interviews Henry Petroski about his book To Engineer is Human. Petroski discusses the role of failure in creativity and innovation and how success is found in the process. Henry Petroski&amp;#8217;s book is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time.</itunes:subtitle>
      <itunes:summary>Tune in as Todd Sattersten interviews Henry Petroski about his book To Engineer is Human. Petroski discusses the role of failure in creativity and innovation and how success is found in the process. Henry Petroski&amp;#8217;s book is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-21,24697363</guid>
      <pubDate>Tue, 21 Apr 2009 09:06:10 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/henry_petroski_to_engineer_is_human.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
      <itunes:keywords>audio, The 100 Best</itunes:keywords>
    </item>
    <item>
      <title>100 Best: Jack interviews David Dorsey, author of The Force by  Jon8cr</title>
      <link>http://www.odeo.com/episodes/24479246-100-Best-Jack-interviews-David-Dorsey-author-of-The-Force-by-Jon8cr</link>
      <description>Tune in today as Jack Covert interviews David Dorsey about his book The Force. Both the book and the discussion are about the dramatic experience of spending a year with the Xerox sales force, where sales, presentation, acting, relationships, and business are all in the fold. Dorsey's book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. mp3, 13.16 minutes, 7.6 MB</description>
      <itunes:subtitle>Tune in today as Jack Covert interviews David Dorsey about his book The Force. Both the book and the discussion are about the dramatic experience of spending a year with the Xerox sales force, where sales, presentation, acting, relationships, and business are all in the fold. Dorsey's book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. mp3, 13.16 minutes, 7.6 MB</itunes:subtitle>
      <itunes:summary>Tune in today as Jack Covert interviews David Dorsey about his book The Force. Both the book and the discussion are about the dramatic experience of spending a year with the Xerox sales force, where sales, presentation, acting, relationships, and business are all in the fold. Dorsey's book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. mp3, 13.16 minutes, 7.6 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-13,24479246</guid>
      <pubDate>Mon, 13 Apr 2009 08:08:35 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/david_dorsey_the_force.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>100 Best: Jack interviews Al Ries, author of The Force by  Jon8cr</title>
      <link>http://www.odeo.com/episodes/24442937-100-Best-Jack-interviews-Al-Ries-author-of-The-Force-by-Jon8cr</link>
      <description>Tune in today as Jack Covert interviews David Dorsey about his book The Force. Both the book and the discussion are about the dramatic experience of spending a year with the Xerox sales force, where sales, presentation, acting, relationships, and business are all in the fold. Dorsey's book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. mp3, 13.16 minutes, 7.6 MB</description>
      <itunes:subtitle>Tune in today as Jack Covert interviews David Dorsey about his book The Force. Both the book and the discussion are about the dramatic experience of spending a year with the Xerox sales force, where sales, presentation, acting, relationships, and business are all in the fold. Dorsey's book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. mp3, 13.16 minutes, 7.6 MB</itunes:subtitle>
      <itunes:summary>Tune in today as Jack Covert interviews David Dorsey about his book The Force. Both the book and the discussion are about the dramatic experience of spending a year with the Xerox sales force, where sales, presentation, acting, relationships, and business are all in the fold. Dorsey's book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. mp3, 13.16 minutes, 7.6 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-13,24442937</guid>
      <pubDate>Mon, 13 Apr 2009 08:08:35 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/david_dorsey_the_force.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>100 Best: Jack interviews David Dorsey, author of The Force</title>
      <link>http://www.odeo.com/episodes/24697364-100-Best-Jack-interviews-David-Dorsey-author-of-The-Force</link>
      <description>Tune in today as Jack Covert interviews David Dorsey about his book The Force. Both the book and the discussion are about the dramatic experience of spending a year with the Xerox sales force, where sales, presentation, acting, relationships, and business are all in the fold. Dorsey&amp;#8217;s book is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time.</description>
      <itunes:subtitle>Tune in today as Jack Covert interviews David Dorsey about his book The Force. Both the book and the discussion are about the dramatic experience of spending a year with the Xerox sales force, where sales, presentation, acting, relationships, and business are all in the fold. Dorsey&amp;#8217;s book is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time.</itunes:subtitle>
      <itunes:summary>Tune in today as Jack Covert interviews David Dorsey about his book The Force. Both the book and the discussion are about the dramatic experience of spending a year with the Xerox sales force, where sales, presentation, acting, relationships, and business are all in the fold. Dorsey&amp;#8217;s book is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-13,24697364</guid>
      <pubDate>Mon, 13 Apr 2009 07:08:35 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/david_dorsey_the_force.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
      <itunes:keywords>audio, The 100 Best</itunes:keywords>
    </item>
    <item>
      <title>100 Best: Todd interviews David Allen, author of Getting Things Done by  Jon8cr</title>
      <link>http://www.odeo.com/episodes/24430486-100-Best-Todd-interviews-David-Allen-author-of-Getting-Things-Done-by-Jon8cr</link>
      <description>David Allen discusses how to prioritize one's most important tasks to create a stronger sense of purpose. Allen believes that productivity is directly proportional to one's ability to relax, and that true creativity comes from clear, organized thought and a clear mind. David Allen's book, Getting Things Done is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Click below to download the podcast: mp3, 24.12 minutes, 13.8 MB</description>
      <itunes:subtitle>David Allen discusses how to prioritize one's most important tasks to create a stronger sense of purpose. Allen believes that productivity is directly proportional to one's ability to relax, and that true creativity comes from clear, organized thought and a clear mind. David Allen's book, Getting Things Done is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Click below to download the podcast: mp3, 24.12 minutes, 13.8 MB</itunes:subtitle>
      <itunes:summary>David Allen discusses how to prioritize one's most important tasks to create a stronger sense of purpose. Allen believes that productivity is directly proportional to one's ability to relax, and that true creativity comes from clear, organized thought and a clear mind. David Allen's book, Getting Things Done is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Click below to download the podcast: mp3, 24.12 minutes, 13.8 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-09,24430486</guid>
      <pubDate>Thu, 09 Apr 2009 07:13:34 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/david_allen_getting_things_done.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>100 Best: Todd interviews David Allen, author of Getting Things Done</title>
      <link>http://www.odeo.com/episodes/24697365-100-Best-Todd-interviews-David-Allen-author-of-Getting-Things-Done</link>
      <description>David Allen discusses how to prioritize one&amp;#8217;s most important tasks to create a stronger sense of purpose. Allen believes that productivity is directly proportional to one&amp;#8217;s ability to relax, and that true creativity comes from clear, organized thought and a clear mind. David Allen&amp;#8217;s book, Getting Things Done is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time. Click below to download the podcast:</description>
      <itunes:subtitle>David Allen discusses how to prioritize one&amp;#8217;s most important tasks to create a stronger sense of purpose. Allen believes that productivity is directly proportional to one&amp;#8217;s ability to relax, and that true creativity comes from clear, organized thought and a clear mind. David Allen&amp;#8217;s book, Getting Things Done is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time. Click below to download the podcast:</itunes:subtitle>
      <itunes:summary>David Allen discusses how to prioritize one&amp;#8217;s most important tasks to create a stronger sense of purpose. Allen believes that productivity is directly proportional to one&amp;#8217;s ability to relax, and that true creativity comes from clear, organized thought and a clear mind. David Allen&amp;#8217;s book, Getting Things Done is one of the books in Jack and Todd&amp;#8217;s book The 100 Best Business Books of All Time. Click below to download the podcast:</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-09,24697365</guid>
      <pubDate>Thu, 09 Apr 2009 06:13:34 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/david_allen_getting_things_done.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
      <itunes:keywords>audio, The 100 Best</itunes:keywords>
    </item>
    <item>
      <title>100 Best: Todd interviews Charles Wheelan, author of Naked Economics by  Jon8cr</title>
      <link>http://www.odeo.com/episodes/24421605-100-Best-Todd-interviews-Charles-Wheelan-author-of-Naked-Economics-by-Jon8cr</link>
      <description>Wheelan believes that the discourse on economics needs to change. It's important information, that affects companies and individuals on a daily and long-term basis, so the way people understand it needs to be updated and approached differently. His book, and this podcast, give insight to those proposed changes, and why they will have a major impact on business at large. Charles Wheelan's book, Naked Economics is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. This podcast features Todd Sattersten talking with Chalres Wheelan about applying economics to your daily life. mp3, 12.02 minutes, 6.9 MB</description>
      <itunes:subtitle>Wheelan believes that the discourse on economics needs to change. It's important information, that affects companies and individuals on a daily and long-term basis, so the way people understand it needs to be updated and approached differently. His book, and this podcast, give insight to those proposed changes, and why they will have a major impact on business at large. Charles Wheelan's book, Naked Economics is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. This podcast features Todd Sattersten talking with Chalres Wheelan about applying economics to your daily life. mp3, 12.02 minutes, 6.9 MB</itunes:subtitle>
      <itunes:summary>Wheelan believes that the discourse on economics needs to change. It's important information, that affects companies and individuals on a daily and long-term basis, so the way people understand it needs to be updated and approached differently. His book, and this podcast, give insight to those proposed changes, and why they will have a major impact on business at large. Charles Wheelan's book, Naked Economics is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. This podcast features Todd Sattersten talking with Chalres Wheelan about applying economics to your daily life. mp3, 12.02 minutes, 6.9 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-07,24421605</guid>
      <pubDate>Tue, 07 Apr 2009 11:25:16 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/charles_wheelan_naked_economics.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>Taming The Search and Switch Customer Interview with Jill Griffin by  Todd S.</title>
      <link>http://www.odeo.com/episodes/24415008-Taming-The-Search-and-Switch-Customer-Interview-with-Jill-Griffin-by-Todd-S</link>
      <description>In this interview, I talk with Jill Griffin, author of Taming The Search and Switch Customer: Earning Loyalty in a Compulsion-to-Compare World. Jill spends her time advising clients on ways to improve customer loyalty. In the interview, Jill describes customer loyalty as being made up of a combination of attitude and behavior. She also has some interesting things to say about the intersection of perception makers and perception takers in the online world. mp3, 25:46, 17.7MB</description>
      <itunes:subtitle>In this interview, I talk with Jill Griffin, author of Taming The Search and Switch Customer: Earning Loyalty in a Compulsion-to-Compare World. Jill spends her time advising clients on ways to improve customer loyalty. In the interview, Jill describes customer loyalty as being made up of a combination of attitude and behavior. She also has some interesting things to say about the intersection of perception makers and perception takers in the online world. mp3, 25:46, 17.7MB</itunes:subtitle>
      <itunes:summary>In this interview, I talk with Jill Griffin, author of Taming The Search and Switch Customer: Earning Loyalty in a Compulsion-to-Compare World. Jill spends her time advising clients on ways to improve customer loyalty. In the interview, Jill describes customer loyalty as being made up of a combination of attitude and behavior. She also has some interesting things to say about the intersection of perception makers and perception takers in the online world. mp3, 25:46, 17.7MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-06,24415008</guid>
      <pubDate>Mon, 06 Apr 2009 08:44:34 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.800ceoread.com/blog/audio/taming_the_search_and_switch_customer_interview.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>100 Best: Todd interviews Bo Peabody, author of Lucky or Smart? by  Jon8cr</title>
      <link>http://www.odeo.com/episodes/24397691-100-Best-Todd-interviews-Bo-Peabody-author-of-Lucky-or-Smart-by-Jon8cr</link>
      <description>According to Peabody, entrepreneurship is something one is either born with, or never has; it can't be taught in school. Yet, those that have it might need some guidance, which he provides in an enlightening way, by someone who's actually done what he describes. Bo Peabody's book, Lucky or Smart? is one of the books in the "Takeaways" section of Jack and Todd's book The 100 Best Business Books of All Time. This podcast features Todd Sattersten talking to Bo Peabody about his experiences and ideas on how entrepreneurs can truly excel in today's marketplace. mp3, 16.30 minutes, 9.4 MB</description>
      <itunes:subtitle>According to Peabody, entrepreneurship is something one is either born with, or never has; it can't be taught in school. Yet, those that have it might need some guidance, which he provides in an enlightening way, by someone who's actually done what he describes. Bo Peabody's book, Lucky or Smart? is one of the books in the "Takeaways" section of Jack and Todd's book The 100 Best Business Books of All Time. This podcast features Todd Sattersten talking to Bo Peabody about his experiences and ideas on how entrepreneurs can truly excel in today's marketplace. mp3, 16.30 minutes, 9.4 MB</itunes:subtitle>
      <itunes:summary>According to Peabody, entrepreneurship is something one is either born with, or never has; it can't be taught in school. Yet, those that have it might need some guidance, which he provides in an enlightening way, by someone who's actually done what he describes. Bo Peabody's book, Lucky or Smart? is one of the books in the "Takeaways" section of Jack and Todd's book The 100 Best Business Books of All Time. This podcast features Todd Sattersten talking to Bo Peabody about his experiences and ideas on how entrepreneurs can truly excel in today's marketplace. mp3, 16.30 minutes, 9.4 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-02,24397691</guid>
      <pubDate>Thu, 02 Apr 2009 09:00:20 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/bo_peabody_lucky_or_smart.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>100 Best: Jack interviews Al Ries, co-author of Positioning by  Jon8cr</title>
      <link>http://www.odeo.com/episodes/24371268-100-Best-Jack-interviews-Al-Ries-co-author-of-Positioning-by-Jon8cr</link>
      <description>As technology develops, the ways for people to communicate have become incredibly easier, creating a flood of messaging and input that makes it difficult for companies to get their message received clearly. Positioning details how to effectively stake claim in the minds of consumers in honest ways, creating a new form of advertising where insight and familiarity rivals messaging. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Today's interview is between Jack and Al Ries. Tune in. mp3, 16.55 minutes, 9.7 MB</description>
      <itunes:subtitle>As technology develops, the ways for people to communicate have become incredibly easier, creating a flood of messaging and input that makes it difficult for companies to get their message received clearly. Positioning details how to effectively stake claim in the minds of consumers in honest ways, creating a new form of advertising where insight and familiarity rivals messaging. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Today's interview is between Jack and Al Ries. Tune in. mp3, 16.55 minutes, 9.7 MB</itunes:subtitle>
      <itunes:summary>As technology develops, the ways for people to communicate have become incredibly easier, creating a flood of messaging and input that makes it difficult for companies to get their message received clearly. Positioning details how to effectively stake claim in the minds of consumers in honest ways, creating a new form of advertising where insight and familiarity rivals messaging. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Today's interview is between Jack and Al Ries. Tune in. mp3, 16.55 minutes, 9.7 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-03-27,24371268</guid>
      <pubDate>Fri, 27 Mar 2009 09:03:12 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/al_ries_positioning.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>SXSW Interactive Interview with Pam Slim by  Todd S.</title>
      <link>http://www.odeo.com/episodes/24348080-SXSW-Interactive-Interview-with-Pam-Slim-by-Todd-S</link>
      <description>Pam Slim is the author of the upcoming Escape From Cubicle Nation. She has been writing a blog by the same name for some time. The book coming out April 30th. This is just a taste. I will be having Pam back for a longer interview when the book publishes. mp3, 9:58, 6.8 MB</description>
      <itunes:subtitle>Pam Slim is the author of the upcoming Escape From Cubicle Nation. She has been writing a blog by the same name for some time. The book coming out April 30th. This is just a taste. I will be having Pam back for a longer interview when the book publishes. mp3, 9:58, 6.8 MB</itunes:subtitle>
      <itunes:summary>Pam Slim is the author of the upcoming Escape From Cubicle Nation. She has been writing a blog by the same name for some time. The book coming out April 30th. This is just a taste. I will be having Pam back for a longer interview when the book publishes. mp3, 9:58, 6.8 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-03-23,24348080</guid>
      <pubDate>Mon, 23 Mar 2009 12:13:57 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.800ceoread.com/blog/audio/Pam_Slim_SXSWi.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>100 Best: Jack interviews Dr. Leonard Berry, author of Discovering the Soul of Service by  Kate</title>
      <link>http://www.odeo.com/episodes/24113584-100-Best-Jack-interviews-Dr-Leonard-Berry-author-of-Discovering-the-Soul-of-Service-by-Kate</link>
      <description>You may have heard Len Berry's name come up in our conversation. He is the disciple of service. He has studied, researched and dissected what good service means from the likes of the Mayo Clinic, Charles Schwab, Enterprise Rent-A-Car, and Midwest Express Airlines. The results of his findings were printed in Dr. Berry's book, Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success. It's one of the best guides there is to understanding and delivering good customer service. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Today's interview is between Jack and Len Berry. Tune in. mp3, 16.28 minutes, 30.2 MB</description>
      <itunes:subtitle>You may have heard Len Berry's name come up in our conversation. He is the disciple of service. He has studied, researched and dissected what good service means from the likes of the Mayo Clinic, Charles Schwab, Enterprise Rent-A-Car, and Midwest Express Airlines. The results of his findings were printed in Dr. Berry's book, Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success. It's one of the best guides there is to understanding and delivering good customer service. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Today's interview is between Jack and Len Berry. Tune in. mp3, 16.28 minutes, 30.2 MB</itunes:subtitle>
      <itunes:summary>You may have heard Len Berry's name come up in our conversation. He is the disciple of service. He has studied, researched and dissected what good service means from the likes of the Mayo Clinic, Charles Schwab, Enterprise Rent-A-Car, and Midwest Express Airlines. The results of his findings were printed in Dr. Berry's book, Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success. It's one of the best guides there is to understanding and delivering good customer service. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Today's interview is between Jack and Len Berry. Tune in. mp3, 16.28 minutes, 30.2 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-02-16,24113584</guid>
      <pubDate>Mon, 16 Feb 2009 07:57:10 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/len_berry_discovering_the_soul_of_service_9780684845111.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>100 Best: Todd interview Karen Berman and Joe Knight, authors of Financial Intelligence by  Kate</title>
      <link>http://www.odeo.com/episodes/24079352-100-Best-Todd-interview-Karen-Berman-and-Joe-Knight-authors-of-Financial-Intelligence-by-Kate</link>
      <description>Numbers! Wall Street lives by them; businesses run by them. Karen Berman and Joe Knight set out to teach business people the basics of financials by writing Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Today, we're posting two interview conducted by Todd. One with Karen and one with Joe. enjoy. With Karen: mp3, 13.13 minutes, 24.2 MB With Joe: mp3, 14.20 minutes, 26.2 MB</description>
      <itunes:subtitle>Numbers! Wall Street lives by them; businesses run by them. Karen Berman and Joe Knight set out to teach business people the basics of financials by writing Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Today, we're posting two interview conducted by Todd. One with Karen and one with Joe. enjoy. With Karen: mp3, 13.13 minutes, 24.2 MB With Joe: mp3, 14.20 minutes, 26.2 MB</itunes:subtitle>
      <itunes:summary>Numbers! Wall Street lives by them; businesses run by them. Karen Berman and Joe Knight set out to teach business people the basics of financials by writing Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Today, we're posting two interview conducted by Todd. One with Karen and one with Joe. enjoy. With Karen: mp3, 13.13 minutes, 24.2 MB With Joe: mp3, 14.20 minutes, 26.2 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-02-12,24079352</guid>
      <pubDate>Thu, 12 Feb 2009 14:41:54 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/karen_berman_financial_intelligence_9781591397649.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>The 100 Best: Todd interviews Strat Sherman, Control Your Destiny of Someone Else Will by  Kate</title>
      <link>http://www.odeo.com/episodes/24052206-The-100-Best-Todd-interviews-Strat-Sherman-Control-Your-Destiny-of-Someone-Else-Will-by-Kate</link>
      <description>Long before Jack Welch was heralded as the leader of the times, Noel Tichy and Strat Sherman wrote the unofficial handbook of GE, Control Your Destiny of Someone Else Will. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Today's interview has Todd talking with Strat Sherman on Control Your Own Destiny and why it's important for today's leaders. This is one of the many interviews we'll be posting around The 100 Best. mp3, 14.29 minutes, 26.6 MB</description>
      <itunes:subtitle>Long before Jack Welch was heralded as the leader of the times, Noel Tichy and Strat Sherman wrote the unofficial handbook of GE, Control Your Destiny of Someone Else Will. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Today's interview has Todd talking with Strat Sherman on Control Your Own Destiny and why it's important for today's leaders. This is one of the many interviews we'll be posting around The 100 Best. mp3, 14.29 minutes, 26.6 MB</itunes:subtitle>
      <itunes:summary>Long before Jack Welch was heralded as the leader of the times, Noel Tichy and Strat Sherman wrote the unofficial handbook of GE, Control Your Destiny of Someone Else Will. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. Today's interview has Todd talking with Strat Sherman on Control Your Own Destiny and why it's important for today's leaders. This is one of the many interviews we'll be posting around The 100 Best. mp3, 14.29 minutes, 26.6 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-02-11,24052206</guid>
      <pubDate>Wed, 11 Feb 2009 09:00:56 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/strat_sherman_control_your_destiny_9780060753832.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>The 100 Best: Jack Interviews Jack Stack, author of The Great Game of Business by  Kate</title>
      <link>http://www.odeo.com/episodes/24052207-The-100-Best-Jack-Interviews-Jack-Stack-author-of-The-Great-Game-of-Business-by-Kate</link>
      <description>In the mid-90s, Jack Stack wrote The Great Game of Business about open-book management. This type of management was revolutionary in the world of business; the idea of teaching employees how to understand profit and loss statements, thus having more ownership over their careers. Jack's book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. This interview is between Jack Covert and Jack Stack on the ideas in the latter Jack's book. It's the first of many interviews we'll be posting around The 100 Best. mp3, 16.27 minutes, 30.1 MB</description>
      <itunes:subtitle>In the mid-90s, Jack Stack wrote The Great Game of Business about open-book management. This type of management was revolutionary in the world of business; the idea of teaching employees how to understand profit and loss statements, thus having more ownership over their careers. Jack's book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. This interview is between Jack Covert and Jack Stack on the ideas in the latter Jack's book. It's the first of many interviews we'll be posting around The 100 Best. mp3, 16.27 minutes, 30.1 MB</itunes:subtitle>
      <itunes:summary>In the mid-90s, Jack Stack wrote The Great Game of Business about open-book management. This type of management was revolutionary in the world of business; the idea of teaching employees how to understand profit and loss statements, thus having more ownership over their careers. Jack's book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. This interview is between Jack Covert and Jack Stack on the ideas in the latter Jack's book. It's the first of many interviews we'll be posting around The 100 Best. mp3, 16.27 minutes, 30.1 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-02-10,24052207</guid>
      <pubDate>Tue, 10 Feb 2009 07:27:54 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/jack_stack_great_game_of_business_9780385475259.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>Strategic Alliances Interview Steve Steinhilber by  Todd S.</title>
      <link>http://www.odeo.com/episodes/23657398-Strategic-Alliances-Interview-Steve-Steinhilber-by-Todd-S</link>
      <description>In this interview, I talked with Steve Steinhilber, author of Strategic Alliances: Three Ways to Make Them Work. Steve heads up strategic alliances for Cisco and he has all sorts of interesting things to say about them. Consider that Cisco generates $5 billion through alliances and $10 billion for their partners. The results alone say a lot about Cisco's success and what can be done when the right conditions exists for partnerships. mp3, 25 min, 17.4 MB P.S. This is another great example of the Memo to The CEO Series that Harvard Business Publishing has bee putting out. Here are the first four titles they put out under this umbrella.</description>
      <itunes:subtitle>In this interview, I talked with Steve Steinhilber, author of Strategic Alliances: Three Ways to Make Them Work. Steve heads up strategic alliances for Cisco and he has all sorts of interesting things to say about them. Consider that Cisco generates $5 billion through alliances and $10 billion for their partners. The results alone say a lot about Cisco's success and what can be done when the right conditions exists for partnerships. mp3, 25 min, 17.4 MB P.S. This is another great example of the Memo to The CEO Series that Harvard Business Publishing has bee putting out. Here are the first four titles they put out under this umbrella.</itunes:subtitle>
      <itunes:summary>In this interview, I talked with Steve Steinhilber, author of Strategic Alliances: Three Ways to Make Them Work. Steve heads up strategic alliances for Cisco and he has all sorts of interesting things to say about them. Consider that Cisco generates $5 billion through alliances and $10 billion for their partners. The results alone say a lot about Cisco's success and what can be done when the right conditions exists for partnerships. mp3, 25 min, 17.4 MB P.S. This is another great example of the Memo to The CEO Series that Harvard Business Publishing has bee putting out. Here are the first four titles they put out under this umbrella.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-11-22,23657398</guid>
      <pubDate>Sat, 22 Nov 2008 19:27:51 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.800ceoread.com/blog/audio/strategic_alliances.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>There's No Elevator To The Top Interview with Umesh Ramakrishnan by  Kate</title>
      <link>http://www.odeo.com/episodes/23606658-There-s-No-Elevator-To-The-Top-Interview-with-Umesh-Ramakrishnan-by-Kate</link>
      <description>A few months ago I had the opportunity to interview Umesh Ramakrishnan, a leading headhunter. Umesh traveled around the world to interview leaders about how they became leaders. In these 23 minutes, what he looks for when headhunting, Sam Walton, Bill Gates, humbleness and ego. Here's the mp3; it's just over 23 minutes and 23MB.</description>
      <itunes:subtitle>A few months ago I had the opportunity to interview Umesh Ramakrishnan, a leading headhunter. Umesh traveled around the world to interview leaders about how they became leaders. In these 23 minutes, what he looks for when headhunting, Sam Walton, Bill Gates, humbleness and ego. Here's the mp3; it's just over 23 minutes and 23MB.</itunes:subtitle>
      <itunes:summary>A few months ago I had the opportunity to interview Umesh Ramakrishnan, a leading headhunter. Umesh traveled around the world to interview leaders about how they became leaders. In these 23 minutes, what he looks for when headhunting, Sam Walton, Bill Gates, humbleness and ego. Here's the mp3; it's just over 23 minutes and 23MB.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-11-11,23606658</guid>
      <pubDate>Tue, 11 Nov 2008 09:42:23 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/NoElevatortotheTop.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>Crowdsourcing Interview with Jeff Howe by  Kate</title>
      <link>http://www.odeo.com/episodes/23269756-Crowdsourcing-Interview-with-Jeff-Howe-by-Kate</link>
      <description>Jeff Howe, author of Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business, and I talked about the phenomenon of using crowds to do work. In this 33-minute podcast, you'll hear about Jimmy Wales and the founding of Wikipedia, Procter &amp; Gamble using crowds for innovation, and the British Crown -- one of the first examples of crowdsourcing (around the 11.45 minute mark). 33.28 minutes; 30.7MB; download the mp3.</description>
      <itunes:subtitle>Jeff Howe, author of Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business, and I talked about the phenomenon of using crowds to do work. In this 33-minute podcast, you'll hear about Jimmy Wales and the founding of Wikipedia, Procter &amp; Gamble using crowds for innovation, and the British Crown -- one of the first examples of crowdsourcing (around the 11.45 minute mark). 33.28 minutes; 30.7MB; download the mp3.</itunes:subtitle>
      <itunes:summary>Jeff Howe, author of Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business, and I talked about the phenomenon of using crowds to do work. In this 33-minute podcast, you'll hear about Jimmy Wales and the founding of Wikipedia, Procter &amp; Gamble using crowds for innovation, and the British Crown -- one of the first examples of crowdsourcing (around the 11.45 minute mark). 33.28 minutes; 30.7MB; download the mp3.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-09-04,23269756</guid>
      <pubDate>Thu, 04 Sep 2008 13:19:11 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/CrowdsourcingInterview.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>Interview with Jonathon Flaum by  aaron</title>
      <link>http://www.odeo.com/episodes/23269758-Interview-with-Jonathon-Flaum-by-aaron</link>
      <description>On his way through town, Jonathon Flaum stopped by Lodge 300 to talk with Todd about his new book How the Red Wolf Found Its Howl. Todd and Jonathon covered a wide variety of topics including the motivation behind Jonathon's first book The 100 Mile Walk, how fear plays such a big roll in business, and even why Jonathon decided to self publish the latest book. Strap yourselves in, this is a good one. mp3, 26.23, 36.2 MB</description>
      <itunes:subtitle>On his way through town, Jonathon Flaum stopped by Lodge 300 to talk with Todd about his new book How the Red Wolf Found Its Howl. Todd and Jonathon covered a wide variety of topics including the motivation behind Jonathon's first book The 100 Mile Walk, how fear plays such a big roll in business, and even why Jonathon decided to self publish the latest book. Strap yourselves in, this is a good one. mp3, 26.23, 36.2 MB</itunes:subtitle>
      <itunes:summary>On his way through town, Jonathon Flaum stopped by Lodge 300 to talk with Todd about his new book How the Red Wolf Found Its Howl. Todd and Jonathon covered a wide variety of topics including the motivation behind Jonathon's first book The 100 Mile Walk, how fear plays such a big roll in business, and even why Jonathon decided to self publish the latest book. Strap yourselves in, this is a good one. mp3, 26.23, 36.2 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-08-21,23269758</guid>
      <pubDate>Thu, 21 Aug 2008 10:21:30 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://800ceoread.com/blog/audio/HowTheRedWolfFoundItsHowl.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>Sway Interview with Ori and Rom Brafman by  Kate</title>
      <link>http://www.odeo.com/episodes/23269760-Sway-Interview-with-Ori-and-Rom-Brafman-by-Kate</link>
      <description>This week, Ori and Rom Brafman joined us to talk about their book Sway: The Irresistible Pull of Irrational Behavior. The two are brothers; Ori adds the business perspective and Rom, the psychologist perspective. Together they sought to answer the question, why do rational people act irrationally? In the interview we talked about irrationality as a whole, how to recognize it in our own behaviors and various real-life examples of its manifestation. And, last but not least, what the guys are currently reading. Enjoy! mp3, 36:15, 20.8 MB</description>
      <itunes:subtitle>This week, Ori and Rom Brafman joined us to talk about their book Sway: The Irresistible Pull of Irrational Behavior. The two are brothers; Ori adds the business perspective and Rom, the psychologist perspective. Together they sought to answer the question, why do rational people act irrationally? In the interview we talked about irrationality as a whole, how to recognize it in our own behaviors and various real-life examples of its manifestation. And, last but not least, what the guys are currently reading. Enjoy! mp3, 36:15, 20.8 MB</itunes:subtitle>
      <itunes:summary>This week, Ori and Rom Brafman joined us to talk about their book Sway: The Irresistible Pull of Irrational Behavior. The two are brothers; Ori adds the business perspective and Rom, the psychologist perspective. Together they sought to answer the question, why do rational people act irrationally? In the interview we talked about irrationality as a whole, how to recognize it in our own behaviors and various real-life examples of its manifestation. And, last but not least, what the guys are currently reading. Enjoy! mp3, 36:15, 20.8 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-08-05,23269760</guid>
      <pubDate>Tue, 05 Aug 2008 13:48:23 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.800ceoread.com/blog/audio/SwayInterview.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>Inside Steve's Brain Interview With Leander Kahney by  Todd S.</title>
      <link>http://www.odeo.com/episodes/23269761-Inside-Steve-s-Brain-Interview-With-Leander-Kahney-by-Todd-S</link>
      <description>This week, we talk with Leander Kahney and his new book Inside Steve's Brain. Kahney has been covering Apple as a journalist for over a decade. He started writing from MacWorld and now writes for Wired. In the book, Kahney tries to get beyond the typical media depictions of Jobs as either industry god or managerial tyrant. We talked about design as more than veneer, how the best programmer is 100 times better than the average one, and how Jobs wants to "put a ding in the universe." mp3, 37:56, 26 MB</description>
      <itunes:subtitle>This week, we talk with Leander Kahney and his new book Inside Steve's Brain. Kahney has been covering Apple as a journalist for over a decade. He started writing from MacWorld and now writes for Wired. In the book, Kahney tries to get beyond the typical media depictions of Jobs as either industry god or managerial tyrant. We talked about design as more than veneer, how the best programmer is 100 times better than the average one, and how Jobs wants to "put a ding in the universe." mp3, 37:56, 26 MB</itunes:subtitle>
      <itunes:summary>This week, we talk with Leander Kahney and his new book Inside Steve's Brain. Kahney has been covering Apple as a journalist for over a decade. He started writing from MacWorld and now writes for Wired. In the book, Kahney tries to get beyond the typical media depictions of Jobs as either industry god or managerial tyrant. We talked about design as more than veneer, how the best programmer is 100 times better than the average one, and how Jobs wants to "put a ding in the universe." mp3, 37:56, 26 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-06-04,23269761</guid>
      <pubDate>Wed, 04 Jun 2008 09:31:52 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.800ceoread.com/blog/audio/insidestevesbraininterview.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>Go Green, Live Rich: An Interview with David Bach by  dylan</title>
      <link>http://www.odeo.com/episodes/23269763-Go-Green-Live-Rich-An-Interview-with-David-Bach-by-dylan</link>
      <description>In today's podcast, we speak with David Bach, author of the popular Finish Rich series of personal finance books and the man who coined the term Latte Factor. His latest book, entitled Go Green, Live Rich: 50 Simple Ways to Save the Earth and Get Rich Trying, is a quick and interesting read, filled with a sense of purpose and easy steps that one can take to become a smarter consumer and live a greener lifestyle. We spoke last month about why he chose to write this book, and how--contrary to popular misconceptions--going green can actually save you money. mp3, 27.10, 18.7MB</description>
      <itunes:subtitle>In today's podcast, we speak with David Bach, author of the popular Finish Rich series of personal finance books and the man who coined the term Latte Factor. His latest book, entitled Go Green, Live Rich: 50 Simple Ways to Save the Earth and Get Rich Trying, is a quick and interesting read, filled with a sense of purpose and easy steps that one can take to become a smarter consumer and live a greener lifestyle. We spoke last month about why he chose to write this book, and how--contrary to popular misconceptions--going green can actually save you money. mp3, 27.10, 18.7MB</itunes:subtitle>
      <itunes:summary>In today's podcast, we speak with David Bach, author of the popular Finish Rich series of personal finance books and the man who coined the term Latte Factor. His latest book, entitled Go Green, Live Rich: 50 Simple Ways to Save the Earth and Get Rich Trying, is a quick and interesting read, filled with a sense of purpose and easy steps that one can take to become a smarter consumer and live a greener lifestyle. We spoke last month about why he chose to write this book, and how--contrary to popular misconceptions--going green can actually save you money. mp3, 27.10, 18.7MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-05-13,23269763</guid>
      <pubDate>Tue, 13 May 2008 13:59:01 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.800ceoread.com/blog/audio/Go_Green_Live_Rich.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>Leadership Therapy with Anna Rowley by  Kate</title>
      <link>http://www.odeo.com/episodes/23269765-Leadership-Therapy-with-Anna-Rowley-by-Kate</link>
      <description>For 14 years, Dr. Anna Rowley consulted as a psychologist for Microsoft. You can imagine the pressure Microsoft's employees are under. Anna helped employees overcome stumbling blocks and build their leadership skills. In her book Leadership Therapy, she introduces readers to the common run-ins associated with leadership and helps people become their own therapist through self-knowledge. This podcast is a piece of the introduction. Here's how it starts. "So, tell me about your childhood." This may seem an odd question to ask a manager--any employee, really--within the confines of company walls. But it's a commonplace one at Microsoft. Not that people walk around carrying boxes of Kleenex and confessing their innermost thoughts to their cube mates. Yet it is often one of the first things I ask when I walk into my clients' offices. I'm not your typical therapist. I don't run a private practice catering to a wide range of patients struggling with eating disorders or ruined marriages or ...</description>
      <itunes:subtitle>For 14 years, Dr. Anna Rowley consulted as a psychologist for Microsoft. You can imagine the pressure Microsoft's employees are under. Anna helped employees overcome stumbling blocks and build their leadership skills. In her book Leadership Therapy, she introduces readers to the common run-ins associated with leadership and helps people become their own therapist through self-knowledge. This podcast is a piece of the introduction. Here's how it starts. "So, tell me about your childhood." This may seem an odd question to ask a manager--any employee, really--within the confines of company walls. But it's a commonplace one at Microsoft. Not that people walk around carrying boxes of Kleenex and confessing their innermost thoughts to their cube mates. Yet it is often one of the first things I ask when I walk into my clients' offices. I'm not your typical therapist. I don't run a private practice catering to a wide range of patients struggling with eating disorders or ruined marriages or agoraphobia. In fact, my patients are some of the most successful, powerful, put-together, take-charge people in the corporate world. So what are they doing in therapy? And why are we having our sessions right in the middle of the workday, at the office? Download the mp3 here. Minutes: 12:25 File size: 11.4MB Also, there are a few text excerpts available on Anna's website. Find them over here.</itunes:subtitle>
      <itunes:summary>For 14 years, Dr. Anna Rowley consulted as a psychologist for Microsoft. You can imagine the pressure Microsoft's employees are under. Anna helped employees overcome stumbling blocks and build their leadership skills. In her book Leadership Therapy, she introduces readers to the common run-ins associated with leadership and helps people become their own therapist through self-knowledge. This podcast is a piece of the introduction. Here's how it starts. "So, tell me about your childhood." This may seem an odd question to ask a manager--any employee, really--within the confines of company walls. But it's a commonplace one at Microsoft. Not that people walk around carrying boxes of Kleenex and confessing their innermost thoughts to their cube mates. Yet it is often one of the first things I ask when I walk into my clients' offices. I'm not your typical therapist. I don't run a private practice catering to a wide range of patients struggling with eating disorders or ruined marriages or agoraphobia. In fact, my patients are some of the most successful, powerful, put-together, take-charge people in the corporate world. So what are they doing in therapy? And why are we having our sessions right in the middle of the workday, at the office? Download the mp3 here. Minutes: 12:25 File size: 11.4MB Also, there are a few text excerpts available on Anna's website. Find them over here.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-02-05,23269765</guid>
      <pubDate>Tue, 05 Feb 2008 11:03:25 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.800ceoread.com/blog/audio/leadership_therapy.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>Meatball Sundae Interview with Seth Godin by  Todd S.</title>
      <link>http://www.odeo.com/episodes/23269768-Meatball-Sundae-Interview-with-Seth-Godin-by-Todd-S</link>
      <description>This week's interview is with Seth Godin, author of Meatball Sundae: Is Your Marketing Out of Sync?. Seth is the author of several books and in his latest he talks about how commodity products do not match well with the new marketing methods. We talk about how his books fit together (he says it has turned out they do), why he chooses marketing at end point of attack for the woes of businesses (when is the last you heard of a brave new way to do accounting?), and how every industry is the fashion industry (books are fashions). And that only get you about halfway through the interview. mp3, 26:12, 18MB</description>
      <itunes:subtitle>This week's interview is with Seth Godin, author of Meatball Sundae: Is Your Marketing Out of Sync?. Seth is the author of several books and in his latest he talks about how commodity products do not match well with the new marketing methods. We talk about how his books fit together (he says it has turned out they do), why he chooses marketing at end point of attack for the woes of businesses (when is the last you heard of a brave new way to do accounting?), and how every industry is the fashion industry (books are fashions). And that only get you about halfway through the interview. mp3, 26:12, 18MB</itunes:subtitle>
      <itunes:summary>This week's interview is with Seth Godin, author of Meatball Sundae: Is Your Marketing Out of Sync?. Seth is the author of several books and in his latest he talks about how commodity products do not match well with the new marketing methods. We talk about how his books fit together (he says it has turned out they do), why he chooses marketing at end point of attack for the woes of businesses (when is the last you heard of a brave new way to do accounting?), and how every industry is the fashion industry (books are fashions). And that only get you about halfway through the interview. mp3, 26:12, 18MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2008-01-18,23269768</guid>
      <pubDate>Fri, 18 Jan 2008 08:32:13 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.800ceoread.com/blog/audio/meatballsundae.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>Punching In interview with Alex Frankel by  jon</title>
      <link>http://www.odeo.com/episodes/23269770-Punching-In-interview-with-Alex-Frankel-by-jon</link>
      <description>Alex Frankel spent the better part of two years applying at and working as a front-line employee for a variety of companies, including UPS, The Gap, Enterprise, The Apple Store, Starbucks, and others. The book, titled Punching In , shares his stories and insight into the heart of the American marketplace - it's companies, people, and brands, and how these things effect both customers and employees alike, sometimes turning them into fanatical endorsers and workers. In the interview, Alex goes into further detail about which companies truly know how to turn their employees into loyal team members and how they do it. About Alex Frankel: "Alex Frankel is a writer based in San Francisco. He has written about business culture and adventure for Wired, Fast Company, The New York Times Magazine, and Outside, and he is the author of Wordcraft: The Art of Turning Little Words into Big Business." mp3, 24:33, 16.7MB</description>
      <itunes:subtitle>Alex Frankel spent the better part of two years applying at and working as a front-line employee for a variety of companies, including UPS, The Gap, Enterprise, The Apple Store, Starbucks, and others. The book, titled Punching In , shares his stories and insight into the heart of the American marketplace - it's companies, people, and brands, and how these things effect both customers and employees alike, sometimes turning them into fanatical endorsers and workers. In the interview, Alex goes into further detail about which companies truly know how to turn their employees into loyal team members and how they do it. About Alex Frankel: "Alex Frankel is a writer based in San Francisco. He has written about business culture and adventure for Wired, Fast Company, The New York Times Magazine, and Outside, and he is the author of Wordcraft: The Art of Turning Little Words into Big Business." mp3, 24:33, 16.7MB</itunes:subtitle>
      <itunes:summary>Alex Frankel spent the better part of two years applying at and working as a front-line employee for a variety of companies, including UPS, The Gap, Enterprise, The Apple Store, Starbucks, and others. The book, titled Punching In , shares his stories and insight into the heart of the American marketplace - it's companies, people, and brands, and how these things effect both customers and employees alike, sometimes turning them into fanatical endorsers and workers. In the interview, Alex goes into further detail about which companies truly know how to turn their employees into loyal team members and how they do it. About Alex Frankel: "Alex Frankel is a writer based in San Francisco. He has written about business culture and adventure for Wired, Fast Company, The New York Times Magazine, and Outside, and he is the author of Wordcraft: The Art of Turning Little Words into Big Business." mp3, 24:33, 16.7MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-11-21,23269770</guid>
      <pubDate>Wed, 21 Nov 2007 11:24:12 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.800ceoread.com/blog/audio/punchingininterview.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>Peak Interview with Chip Conley by  Todd S.</title>
      <link>http://www.odeo.com/episodes/23269773-Peak-Interview-with-Chip-Conley-by-Todd-S</link>
      <description>This week's interview is with Chip Conley, author of Peak: How Great Companies Get Their Mojo from Maslow. Chip runs San Francisco based hotelier Joie de Vivre Hospitality and he is a big fan of Abraham Maslow. Chip has adopted Maslow's Hierarchy of Needs to apply to employees, customers, and investors. It is intriguing stuff. mp3, 34:10, 23.5 MB</description>
      <itunes:subtitle>This week's interview is with Chip Conley, author of Peak: How Great Companies Get Their Mojo from Maslow. Chip runs San Francisco based hotelier Joie de Vivre Hospitality and he is a big fan of Abraham Maslow. Chip has adopted Maslow's Hierarchy of Needs to apply to employees, customers, and investors. It is intriguing stuff. mp3, 34:10, 23.5 MB</itunes:subtitle>
      <itunes:summary>This week's interview is with Chip Conley, author of Peak: How Great Companies Get Their Mojo from Maslow. Chip runs San Francisco based hotelier Joie de Vivre Hospitality and he is a big fan of Abraham Maslow. Chip has adopted Maslow's Hierarchy of Needs to apply to employees, customers, and investors. It is intriguing stuff. mp3, 34:10, 23.5 MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-10-23,23269773</guid>
      <pubDate>Tue, 23 Oct 2007 08:41:02 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.800ceoread.com/blog/audio/peakinterview.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>How Starbucks Saved My Life Interview with Michael Gates Gill by  jon</title>
      <link>http://www.odeo.com/episodes/23269776-How-Starbucks-Saved-My-Life-Interview-with-Michael-Gates-Gill-by-jon</link>
      <description>If you haven't heard about Michael Gates Gill, the author of How Starbucks Saved My Life , he's lived a pretty incredible life that was turned completely upside-down. But, he's risen back to the top -- albeit in a much different way than his "old life." It was a real pleasure to speak with him about the value of serving and respecting others. Two points that might seem obvious, but it's a lesson that so many people, like Michael, learn the hard way. Hearing about his experience, and reading his book, are great ways for the rest of us to be more conscious of how we interact with others. About Michael Gates Gill: "As a successful creative director for one of the largest advertising agencies in the world, Michael Gates Gill had it all. But in a few short years, he lost his job, divorced, and was diagnosed with a brain tumor. With no money or health insurance Gill took a job at Starbucks where, with the help of an unlikely mentor, he learned the value of hard work, humility, and what it...</description>
      <itunes:subtitle>If you haven't heard about Michael Gates Gill, the author of How Starbucks Saved My Life , he's lived a pretty incredible life that was turned completely upside-down. But, he's risen back to the top -- albeit in a much different way than his "old life." It was a real pleasure to speak with him about the value of serving and respecting others. Two points that might seem obvious, but it's a lesson that so many people, like Michael, learn the hard way. Hearing about his experience, and reading his book, are great ways for the rest of us to be more conscious of how we interact with others. About Michael Gates Gill: "As a successful creative director for one of the largest advertising agencies in the world, Michael Gates Gill had it all. But in a few short years, he lost his job, divorced, and was diagnosed with a brain tumor. With no money or health insurance Gill took a job at Starbucks where, with the help of an unlikely mentor, he learned the value of hard work, humility, and what it truly means to help another person. In his book, Michael Gates Gill shares how he had it all, lost it all, and was finally redeemed by a new job and an incredible friendship." mp3, 20:58, 14.4MB</itunes:subtitle>
      <itunes:summary>If you haven't heard about Michael Gates Gill, the author of How Starbucks Saved My Life , he's lived a pretty incredible life that was turned completely upside-down. But, he's risen back to the top -- albeit in a much different way than his "old life." It was a real pleasure to speak with him about the value of serving and respecting others. Two points that might seem obvious, but it's a lesson that so many people, like Michael, learn the hard way. Hearing about his experience, and reading his book, are great ways for the rest of us to be more conscious of how we interact with others. About Michael Gates Gill: "As a successful creative director for one of the largest advertising agencies in the world, Michael Gates Gill had it all. But in a few short years, he lost his job, divorced, and was diagnosed with a brain tumor. With no money or health insurance Gill took a job at Starbucks where, with the help of an unlikely mentor, he learned the value of hard work, humility, and what it truly means to help another person. In his book, Michael Gates Gill shares how he had it all, lost it all, and was finally redeemed by a new job and an incredible friendship." mp3, 20:58, 14.4MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-10-09,23269776</guid>
      <pubDate>Tue, 09 Oct 2007 13:03:02 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.800ceoread.com/blog/audio/howstarbucks.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>Leadership Challenge Interview with Jim Kouzes by  Todd S.</title>
      <link>http://www.odeo.com/episodes/23269779-Leadership-Challenge-Interview-with-Jim-Kouzes-by-Todd-S</link>
      <description>In this interview, I talk with Jim Kouzes, co-author of The Leadership Challenge. The book is a classic and was the first to look at leadership from a research-based perspective. I could have talked with Jim for three hours. If you are not familiar with this title, listen to Jim talk about the difference between management and leadership, his thoughts on how leaders made, and why he named the book Leadership Challenge. mp3, 47:14, 32.4MB</description>
      <itunes:subtitle>In this interview, I talk with Jim Kouzes, co-author of The Leadership Challenge. The book is a classic and was the first to look at leadership from a research-based perspective. I could have talked with Jim for three hours. If you are not familiar with this title, listen to Jim talk about the difference between management and leadership, his thoughts on how leaders made, and why he named the book Leadership Challenge. mp3, 47:14, 32.4MB</itunes:subtitle>
      <itunes:summary>In this interview, I talk with Jim Kouzes, co-author of The Leadership Challenge. The book is a classic and was the first to look at leadership from a research-based perspective. I could have talked with Jim for three hours. If you are not familiar with this title, listen to Jim talk about the difference between management and leadership, his thoughts on how leaders made, and why he named the book Leadership Challenge. mp3, 47:14, 32.4MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-09-26,23269779</guid>
      <pubDate>Wed, 26 Sep 2007 12:34:55 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.800ceoread.com/blog/audio/leadershipchallengeinterview.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
    </item>
    <item>
      <title>Super Crunchers Interview with Ian Ayres by  Todd S.</title>
      <link>http://www.odeo.com/episodes/23269782-Super-Crunchers-Interview-with-Ian-Ayres-by-Todd-S</link>
      <description>In this podcast, I talk with Ian Ayres, author of Super Crunchers: How Thinking by Numbers Is the New Way to Be Smart. The book is a great survey of how analytical tools are allowing us to reach a whole new set of understandings about how the world works. Netflix uses regression to figure out what movie you may like, as eHarmony does the same for mates. Randomization allows JoAnn Fabrics to figure out if the picture of a sewing machine or a starburst with 20% will work better at getting customer to buy. Governments, medicine and filmmakers are all making use of Super Crunching. Ian and I talk about tools, the wisdom of crowds, when super crunching doesn't work, and how he used all of this to improve his book. mp3, 28:09, 19.3MB</description>
      <itunes:subtitle>In this podcast, I talk with Ian Ayres, author of Super Crunchers: How Thinking by Numbers Is the New Way to Be Smart. The book is a great survey of how analytical tools are allowing us to reach a whole new set of understandings about how the world works. Netflix uses regression to figure out what movie you may like, as eHarmony does the same for mates. Randomization allows JoAnn Fabrics to figure out if the picture of a sewing machine or a starburst with 20% will work better at getting customer to buy. Governments, medicine and filmmakers are all making use of Super Crunching. Ian and I talk about tools, the wisdom of crowds, when super crunching doesn't work, and how he used all of this to improve his book. mp3, 28:09, 19.3MB</itunes:subtitle>
      <itunes:summary>In this podcast, I talk with Ian Ayres, author of Super Crunchers: How Thinking by Numbers Is the New Way to Be Smart. The book is a great survey of how analytical tools are allowing us to reach a whole new set of understandings about how the world works. Netflix uses regression to figure out what movie you may like, as eHarmony does the same for mates. Randomization allows JoAnn Fabrics to figure out if the picture of a sewing machine or a starburst with 20% will work better at getting customer to buy. Governments, medicine and filmmakers are all making use of Super Crunching. Ian and I talk about tools, the wisdom of crowds, when super crunching doesn't work, and how he used all of this to improve his book. mp3, 28:09, 19.3MB</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-08-29,23269782</guid>
      <pubDate>Wed, 29 Aug 2007 11:03:50 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://www.800ceoread.com/blog/audio/supercrunchersinterview.mp3"/>
      <itunes:author>800 CEO Read Blog &#187; Audio</itunes:author>
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