http://www.odeo.com/channels/62308-The-Advertising-Show-Articles-RSS-Feed SCeritelli no A weekly podcast focusing on advertising, marketing, branding, traditional media, digital and new media alternatives, sales and customer relations. Co-hosted by Brad Forsythe and Ray Schilens, the show features guest interviews with national and international industry leaders. The program highlights late breaking industry news and discusses advertising issues, marketing trends and contemporary brand strategies. As advertising professionals, Brad and Ray have seen firsthand how companies struggle with developing a successful marketing and advertising program. The Advertising Show helps inform listeners to make more accurate decisions for their business in an educational and entertaining presentation. A weekly podcast focusing on advertising, marketing, branding, traditional media, digital and new media alternatives, sales and customer relations. Co-hosted by Brad Forsythe and Ray Schilens, the show features guest interviews with national and international industry leaders. The program highlights late breaking industry news and discusses advertising issues, marketing trends and contemporary brand strategies. As advertising professionals, Brad and Ray have seen firsthand how companies struggle with developing a successful marketing and advertising program. The Advertising Show helps inform listeners to make more accurate decisions for their business in an educational and entertaining presentation. The Advertising Show en-us 40 Fri, 23 Oct 2009 07:00:00 -0700 Fri, 23 Oct 2009 07:00:00 -0700 http://www.odeo.com/episodes/25370949-OgilvyOne-Worldwide-Executive-Creative-Director-Mat-Zucker-Transports-Traditional-Direct-Marketing-into-the-Digital-World Co-hosts Brad Forsythe and Ray Schilens interview Mat Zucker, Executive Creative Director at OgilvyOne Worldwide. Mat recently returned to Ogilvy to help evolve the direct and CRM creative model for the digital world. He is invigorated by the challenge to reinterpret David Ogilvy’s “secret weapon” for the modern marketing environment while working with its fully integrated 360 brand teams.  Mat first joined in 1999 as Associate Creative Director on Ameritrade and WebMD. He rose through the ranks to become Senior Partner, Group Creative Director, leading all direct marketing, demand generation and relationship marketing for Cisco Systems and CRM for Enfamil, as well as digital duties for WebMD and The Office of National Drug Control Policy. Mat left in 2005 to join R/GA as executive creative director to lead the Subaru and Johnson & Johnson business, launching baby.com and guiding Acuvue, Clean & Clear, Splenda, Johnson’s baby and other brands. He then moved to Agency.co... Co-hosts Brad Forsythe and Ray Schilens interview Mat Zucker, Executive Creative Director at OgilvyOne Worldwide. Mat recently returned to Ogilvy to help evolve the direct and CRM creative model for the digital world. He is invigorated by the challenge to reinterpret David Ogilvy’s “secret weapon” for the modern marketing environment while working with its fully integrated 360 brand teams.  Mat first joined in 1999 as Associate Creative Director on Ameritrade and WebMD. He rose through the ranks to become Senior Partner, Group Creative Director, leading all direct marketing, demand generation and relationship marketing for Cisco Systems and CRM for Enfamil, as well as digital duties for WebMD and The Office of National Drug Control Policy. Mat left in 2005 to join R/GA as executive creative director to lead the Subaru and Johnson & Johnson business, launching baby.com and guiding Acuvue, Clean & Clear, Splenda, Johnson’s baby and other brands. He then moved to Agency.com where he was ECD of its New York office for the past two years. At Agency.com, Mat helped lead a turnaround at the New York office and the agency. His creative work helped grow the agency’s business with such clients as CIT and Mars and gain new business from SPX Corp, LG Electronics and Jackson Hewitt.  Mat has won a clutch of major industry awards including ADDYs, Effies, New York Festivals, ad:tech, Caples, LIAAs, WebAward, and a WPP Atticus for Original Thinking in Internet Communcations. He has helped pioneer brands in podcasting, e-commerce, and creative use of media. A member of Paragraph writer’s space, he also speaks regularly on industry panels and writes for industry publications such as Creativity and Advertising Age.  Mat graduated from Cornell University and started as a copywriter at Foote, Cone & Belding on AT&T, Nabisco, Fleishmann’s, Cream of Wheat and Rayovac batteries.  For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 23-Oct-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interview Mat Zucker, Executive Creative Director at OgilvyOne Worldwide. Mat recently returned to Ogilvy to help evolve the direct and CRM creative model for the digital world. He is invigorated by the challenge to reinterpret David Ogilvy’s “secret weapon” for the modern marketing environment while working with its fully integrated 360 brand teams.  Mat first joined in 1999 as Associate Creative Director on Ameritrade and WebMD. He rose through the ranks to become Senior Partner, Group Creative Director, leading all direct marketing, demand generation and relationship marketing for Cisco Systems and CRM for Enfamil, as well as digital duties for WebMD and The Office of National Drug Control Policy. Mat left in 2005 to join R/GA as executive creative director to lead the Subaru and Johnson & Johnson business, launching baby.com and guiding Acuvue, Clean & Clear, Splenda, Johnson’s baby and other brands. He then moved to Agency.com where he was ECD of its New York office for the past two years. At Agency.com, Mat helped lead a turnaround at the New York office and the agency. His creative work helped grow the agency’s business with such clients as CIT and Mars and gain new business from SPX Corp, LG Electronics and Jackson Hewitt.  Mat has won a clutch of major industry awards including ADDYs, Effies, New York Festivals, ad:tech, Caples, LIAAs, WebAward, and a WPP Atticus for Original Thinking in Internet Communcations. He has helped pioneer brands in podcasting, e-commerce, and creative use of media. A member of Paragraph writer’s space, he also speaks regularly on industry panels and writes for industry publications such as Creativity and Advertising Age.  Mat graduated from Cornell University and started as a copywriter at Foote, Cone & Belding on AT&T, Nabisco, Fleishmann’s, Cream of Wheat and Rayovac batteries.  For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 23-Oct-09 9:00 AM tag:odeo.com,2009-10-23,25370949 Fri, 23 Oct 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/25310704-Customer-Loyalty-Consultant-and-Author-Jeanne-Bliss-Explains-Why-the-Cost-of-Keeping-Customers-Loyal-is-An-Investment-That-Pays-High-Returns Co-hosts Brad Forsythe and Ray Schilens interview Jeanne Bliss, managing partner of Customer Bliss and author of "I Love You More Than My Dog." As “Chief Customer Zealot” for five large U.S. market leaders, Jeanne’s fought valiantly to get the customer on the strategic agenda, redirecting priorities and creating transformational changes to the brands’ customer experience. She has driven achievement of 95 percent loyalty rates, changing customer experiences across 50,000-person organizations…convincing even the staunchest curmudgeons to help push the customer rock up the hill.  Jeanne has been at the apex of remarkable customer creations and has driven achievements inside large corporate machines. Jeanne’s vim and vigor and passion for customers is the result of the collision of her Italian heritage and the serendipitous circumstances which brought her to the Wisconsin farmlands in 1983.  She developed her passion for the customer at Lands’ End, Inc., where she reported to ... Co-hosts Brad Forsythe and Ray Schilens interview Jeanne Bliss, managing partner of Customer Bliss and author of "I Love You More Than My Dog." As “Chief Customer Zealot” for five large U.S. market leaders, Jeanne’s fought valiantly to get the customer on the strategic agenda, redirecting priorities and creating transformational changes to the brands’ customer experience. She has driven achievement of 95 percent loyalty rates, changing customer experiences across 50,000-person organizations…convincing even the staunchest curmudgeons to help push the customer rock up the hill.  Jeanne has been at the apex of remarkable customer creations and has driven achievements inside large corporate machines. Jeanne’s vim and vigor and passion for customers is the result of the collision of her Italian heritage and the serendipitous circumstances which brought her to the Wisconsin farmlands in 1983.  She developed her passion for the customer at Lands’ End, Inc., where she reported to the company’s founder and executive committee as leader for the Lands’ End customer experience.  She was Senior Vice President of Franchise Services for Coldwell Banker Corporation. Jeanne served Allstate Corporation as its chief officer for customer satisfaction & retention. She was Microsoft Corporation’s General Manager of Worldwide Customer & Partner Loyalty. At Mazda Motor of America she initiated the brand’s retention effort as senior manager, customer satisfaction.  Now managing partner of Customer Bliss, Jeanne coaches leaders on how to wrap their company’s focus around customer profits. She is a worldwide keynote speaker on sustaining the energy and effort required to keep pushing that customer rock up the hill. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 16-Oct-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interview Jeanne Bliss, managing partner of Customer Bliss and author of "I Love You More Than My Dog." As “Chief Customer Zealot” for five large U.S. market leaders, Jeanne’s fought valiantly to get the customer on the strategic agenda, redirecting priorities and creating transformational changes to the brands’ customer experience. She has driven achievement of 95 percent loyalty rates, changing customer experiences across 50,000-person organizations…convincing even the staunchest curmudgeons to help push the customer rock up the hill.  Jeanne has been at the apex of remarkable customer creations and has driven achievements inside large corporate machines. Jeanne’s vim and vigor and passion for customers is the result of the collision of her Italian heritage and the serendipitous circumstances which brought her to the Wisconsin farmlands in 1983.  She developed her passion for the customer at Lands’ End, Inc., where she reported to the company’s founder and executive committee as leader for the Lands’ End customer experience.  She was Senior Vice President of Franchise Services for Coldwell Banker Corporation. Jeanne served Allstate Corporation as its chief officer for customer satisfaction & retention. She was Microsoft Corporation’s General Manager of Worldwide Customer & Partner Loyalty. At Mazda Motor of America she initiated the brand’s retention effort as senior manager, customer satisfaction.  Now managing partner of Customer Bliss, Jeanne coaches leaders on how to wrap their company’s focus around customer profits. She is a worldwide keynote speaker on sustaining the energy and effort required to keep pushing that customer rock up the hill. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 16-Oct-09 9:00 AM tag:odeo.com,2009-10-16,25310704 Fri, 16 Oct 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/25235005-Deloitte%E2%80%99s-Jonathan-Copulsky-Advises-On-What-Your-Business-Should-Be-Doing-Now-To-Prepare-For-An-Economic-Recovery Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Copulsky, Principal at Deloitte Consulting, LLP. For more than 25 years, Jonathan’s career has been dedicated to developing, building and growing customer relationships from every end of the customer spectrum.  As a principal in Deloitte Consulting LLP’s Chicago office, Jonathan leads Deloitte's Customer and Market Strategy service line. He has been involved with sales, service and marketing management, helping organizations to effectively initiate, manage, sustain and grow their relationships with customers.  Jonathan has helped clients design their “go-to-market” strategies; revise their channel strategies; create new market-based segmentation frameworks; establish analytically based customer loyalty programs; revamp their sales forces, call centers and database marketing efforts; rethink their service operations to take advantage of new technology-enabled capabilities; and integrate customer-facing organization ... Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Copulsky, Principal at Deloitte Consulting, LLP. For more than 25 years, Jonathan’s career has been dedicated to developing, building and growing customer relationships from every end of the customer spectrum.  As a principal in Deloitte Consulting LLP’s Chicago office, Jonathan leads Deloitte's Customer and Market Strategy service line. He has been involved with sales, service and marketing management, helping organizations to effectively initiate, manage, sustain and grow their relationships with customers.  Jonathan has helped clients design their “go-to-market” strategies; revise their channel strategies; create new market-based segmentation frameworks; establish analytically based customer loyalty programs; revamp their sales forces, call centers and database marketing efforts; rethink their service operations to take advantage of new technology-enabled capabilities; and integrate customer-facing organization forces in conjunction with mergers and acquisitions.  Jonathan speaks and writes frequently on issues related to sales and marketing management and is a regular contributor to a number of publications and online forums. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   2-Oct-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interview Jonathan Copulsky, Principal at Deloitte Consulting, LLP. For more than 25 years, Jonathan’s career has been dedicated to developing, building and growing customer relationships from every end of the customer spectrum.  As a principal in Deloitte Consulting LLP’s Chicago office, Jonathan leads Deloitte's Customer and Market Strategy service line. He has been involved with sales, service and marketing management, helping organizations to effectively initiate, manage, sustain and grow their relationships with customers.  Jonathan has helped clients design their “go-to-market” strategies; revise their channel strategies; create new market-based segmentation frameworks; establish analytically based customer loyalty programs; revamp their sales forces, call centers and database marketing efforts; rethink their service operations to take advantage of new technology-enabled capabilities; and integrate customer-facing organization forces in conjunction with mergers and acquisitions.  Jonathan speaks and writes frequently on issues related to sales and marketing management and is a regular contributor to a number of publications and online forums. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   2-Oct-09 9:00 AM tag:odeo.com,2009-10-02,25235005 Fri, 02 Oct 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/25198304-Author-and-NY-Times-Columnist-Randall-Stross-Talks-About-Everything-On-the-Planet-Related-to-Google Co-hosts Brad Forsythe and Ray Schilens interivew Randall Stross, author of Planet Google. Randall also writes the New York Times column, “Digital Domain,” and is a professor of business at San Jose State University.  He is the author of several books, including The Microsoft Way and eBoys. He lives in Burlingame, California. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   25-Sep-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interivew Randall Stross, author of Planet Google. Randall also writes the New York Times column, “Digital Domain,” and is a professor of business at San Jose State University.  He is the author of several books, including The Microsoft Way and eBoys. He lives in Burlingame, California. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   25-Sep-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interivew Randall Stross, author of Planet Google. Randall also writes the New York Times column, “Digital Domain,” and is a professor of business at San Jose State University.  He is the author of several books, including The Microsoft Way and eBoys. He lives in Burlingame, California. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   25-Sep-09 9:00 AM tag:odeo.com,2009-09-25,25198304 Fri, 25 Sep 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/25120340-Brendan-Hodgson-Senior-Vice-President-for-Hill-Knowlton%E2%80%99s-Digital-Corporate-Public-Affairs-Weighs-In-On-Micro-Blogging-Crowdsourcing-and-the-Do%E2%80%99s-and-Don-ts-of-Corporate-Blogging Co-hosts Brad Forsythe and Ray Schilens interview Brendan Hodgson, a senior vice president with Hill & Knowlton’s Digital Communications group, Brendan provides strategic counsel and project leadership on all facets of digital PR and social media activation, including corporate and public affairs, online advocacy, crisis and issues management, stakeholder relations, and social marketing. His value is his ability to develop effective online strategies that integrate with traditional communications and public affairs methodologies.  Brendan’s 10 years experience in digital PR and public affairs, community building, employee engagement, and online issues and reputation management encompasses a variety of sectors and issues, including campaigns for clients in the aerospace, technology, not-for-profit, government and energy sectors.  Brendan has developed and executed digital PR and social media strategies for leading organizations such as Motorola, Intel, Hewlett-Packard, ... Co-hosts Brad Forsythe and Ray Schilens interview Brendan Hodgson, a senior vice president with Hill & Knowlton’s Digital Communications group, Brendan provides strategic counsel and project leadership on all facets of digital PR and social media activation, including corporate and public affairs, online advocacy, crisis and issues management, stakeholder relations, and social marketing. His value is his ability to develop effective online strategies that integrate with traditional communications and public affairs methodologies.  Brendan’s 10 years experience in digital PR and public affairs, community building, employee engagement, and online issues and reputation management encompasses a variety of sectors and issues, including campaigns for clients in the aerospace, technology, not-for-profit, government and energy sectors.  Brendan has developed and executed digital PR and social media strategies for leading organizations such as Motorola, Intel, Hewlett-Packard, the Government of Canada, Petro-Canada, Bruce Power, EnCana , Labatt , the City of Calgary, WestJet, and Reckitt Benckiser. He has also conceived and managed online advocacy campaigns for the Canadian Association of Income Funds and EADS (parent corporation of Airbus), developed strategies for the corporate web re-designs for the State University of New York at Potsdam, Cognos Corporation and the St. Lawrence Seaway Management Corporation, and regularly counsels organizations across North America on social media and digital risk management..  In addition to his consulting work, Brendan facilitates social media training seminars for many H&K clients – including boards of directors – helping them to better understand the risks and opportunities presented by emerging digital technologies. He is also a frequent speaker at industry events and trade conferences. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    11-Sep-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interview Brendan Hodgson, a senior vice president with Hill & Knowlton’s Digital Communications group, Brendan provides strategic counsel and project leadership on all facets of digital PR and social media activation, including corporate and public affairs, online advocacy, crisis and issues management, stakeholder relations, and social marketing. His value is his ability to develop effective online strategies that integrate with traditional communications and public affairs methodologies.  Brendan’s 10 years experience in digital PR and public affairs, community building, employee engagement, and online issues and reputation management encompasses a variety of sectors and issues, including campaigns for clients in the aerospace, technology, not-for-profit, government and energy sectors.  Brendan has developed and executed digital PR and social media strategies for leading organizations such as Motorola, Intel, Hewlett-Packard, the Government of Canada, Petro-Canada, Bruce Power, EnCana , Labatt , the City of Calgary, WestJet, and Reckitt Benckiser. He has also conceived and managed online advocacy campaigns for the Canadian Association of Income Funds and EADS (parent corporation of Airbus), developed strategies for the corporate web re-designs for the State University of New York at Potsdam, Cognos Corporation and the St. Lawrence Seaway Management Corporation, and regularly counsels organizations across North America on social media and digital risk management..  In addition to his consulting work, Brendan facilitates social media training seminars for many H&K clients – including boards of directors – helping them to better understand the risks and opportunities presented by emerging digital technologies. He is also a frequent speaker at industry events and trade conferences. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    11-Sep-09 9:00 AM tag:odeo.com,2009-09-11,25120340 Fri, 11 Sep 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24974946-Saul-Berman-Partner-and-Global-IBM-Executive-Explains-How-A-Tactical-Path-to-Today%E2%80%99s-Digital-Consumer-Is-A-Required-Strategy Co-hosts Brad Forsythe and Ray Schilens interview Saul J. Berman, Ph.D., the Global & Americas Leader for the IBM Strategy & Change Consulting group within IBM Global Business Services (GBS). In this role he works closely with major corporations around the globe on strategic business issues. He leads a worldwide team of IBM consultants focused on delivering business value through business, technology and operations strategy engagements as well as organizational change initiatives.  Prior to this role, Dr Berman was the Lead Strategy Partner for the Media and Entertainment Practice as well as a Global Strategy & Change Services Leader at IBM GBS. Before joining IBM, Saul was the Global Strategic Change Leader at PwC Consulting. He was also previously with The Boston Consulting Group, and a divisional Vice President with Broadway Department Stores and an Assistant Professor of Management at the University of Southern California.  Dr. Berman has more than 25 years... Co-hosts Brad Forsythe and Ray Schilens interview Saul J. Berman, Ph.D., the Global & Americas Leader for the IBM Strategy & Change Consulting group within IBM Global Business Services (GBS). In this role he works closely with major corporations around the globe on strategic business issues. He leads a worldwide team of IBM consultants focused on delivering business value through business, technology and operations strategy engagements as well as organizational change initiatives.  Prior to this role, Dr Berman was the Lead Strategy Partner for the Media and Entertainment Practice as well as a Global Strategy & Change Services Leader at IBM GBS. Before joining IBM, Saul was the Global Strategic Change Leader at PwC Consulting. He was also previously with The Boston Consulting Group, and a divisional Vice President with Broadway Department Stores and an Assistant Professor of Management at the University of Southern California.  Dr. Berman has more than 25 years of consulting experience advising senior management of large corporate and start-up organizations. He has directed engagements addressing issues of strategy, organization, and operations. He has worked extensively on issues of competitive positioning, differentiation, new business plans & strategies, new business models, growth, operational & cost improvement, operations/ manufacturing strategy, organizational design and enterprise transformation. His clients have included most of the major media companies as well as internet companies, telecommunication companies, consumer goods manufacturers, retailers and automotive companies in the United States, Japan, Europe and Australia.  Dr. Berman holds a Ph.D. in Management and Information Systems and a MBA in Production Systems and Operations Research from the Graduate School of Business at Columbia University in New York. He obtained a Bachelor of Science in Economics at The Wharton School, University of Pennsylvania, Philadelphia.  Named as one of the Top 25 Consultants of 2005 by Consulting Magazine, Dr. Berman is a frequent speaker to industry and strategic planning organizations such as the World Economic Forum, MIPCOM, Consumer Electronics Association, McGraw Hill Media Summit, the National Association of Broadcasters, Online Publishers Association and Digital Hollywood.  For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  14-Aug-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interview Saul J. Berman, Ph.D., the Global & Americas Leader for the IBM Strategy & Change Consulting group within IBM Global Business Services (GBS). In this role he works closely with major corporations around the globe on strategic business issues. He leads a worldwide team of IBM consultants focused on delivering business value through business, technology and operations strategy engagements as well as organizational change initiatives.  Prior to this role, Dr Berman was the Lead Strategy Partner for the Media and Entertainment Practice as well as a Global Strategy & Change Services Leader at IBM GBS. Before joining IBM, Saul was the Global Strategic Change Leader at PwC Consulting. He was also previously with The Boston Consulting Group, and a divisional Vice President with Broadway Department Stores and an Assistant Professor of Management at the University of Southern California.  Dr. Berman has more than 25 years of consulting experience advising senior management of large corporate and start-up organizations. He has directed engagements addressing issues of strategy, organization, and operations. He has worked extensively on issues of competitive positioning, differentiation, new business plans & strategies, new business models, growth, operational & cost improvement, operations/ manufacturing strategy, organizational design and enterprise transformation. His clients have included most of the major media companies as well as internet companies, telecommunication companies, consumer goods manufacturers, retailers and automotive companies in the United States, Japan, Europe and Australia.  Dr. Berman holds a Ph.D. in Management and Information Systems and a MBA in Production Systems and Operations Research from the Graduate School of Business at Columbia University in New York. He obtained a Bachelor of Science in Economics at The Wharton School, University of Pennsylvania, Philadelphia.  Named as one of the Top 25 Consultants of 2005 by Consulting Magazine, Dr. Berman is a frequent speaker to industry and strategic planning organizations such as the World Economic Forum, MIPCOM, Consumer Electronics Association, McGraw Hill Media Summit, the National Association of Broadcasters, Online Publishers Association and Digital Hollywood.  For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  14-Aug-09 9:00 AM tag:odeo.com,2009-08-14,24974946 Fri, 14 Aug 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24936836-Kelley-Skoloda-Author-and-Worldwide-Director-of-Global-Brand-Marketing-Practice-Shares-What-Women-Are-Saying-What-Women-Want-and-How-Women-Want-to-Be-Talked-to-As-Powerful-Influential-Consumers Co-hosts Brad Forsythe and Ray Schilens interview Kelley Skoloda, mom, author and partner/director of Ketchum's Global Brand Marketing Practice. Kelly has an MBA and is a public relations executive.  As partner/director of Ketchum's Global Brand Marketing Practice, Skoloda is a recognized authority on marketing to women. She is the architect of the widely-publicized Women 25to54, a communications offering that offers a better way to reach “multi-minding” female consumers.  Her book, Too Busy to Shop: Marketing to Multi-Minding Women, is published by Praeger Publishers, an imprint of the Greenwood Publishing Group was released in April 2009. Skoloda’s blog, toobusytoshop.blogspot.com, helped to collect input from women for her upcoming book.  In her distinguished career with Ketchum, a global, top-ten public relations firm, she has counseled dozens of companies and blue-chip brands including the American Iron and Steel Institute’s Canned Food Alliance, Aetna, Glax... Co-hosts Brad Forsythe and Ray Schilens interview Kelley Skoloda, mom, author and partner/director of Ketchum's Global Brand Marketing Practice. Kelly has an MBA and is a public relations executive.  As partner/director of Ketchum's Global Brand Marketing Practice, Skoloda is a recognized authority on marketing to women. She is the architect of the widely-publicized Women 25to54, a communications offering that offers a better way to reach “multi-minding” female consumers.  Her book, Too Busy to Shop: Marketing to Multi-Minding Women, is published by Praeger Publishers, an imprint of the Greenwood Publishing Group was released in April 2009. Skoloda’s blog, toobusytoshop.blogspot.com, helped to collect input from women for her upcoming book.  In her distinguished career with Ketchum, a global, top-ten public relations firm, she has counseled dozens of companies and blue-chip brands including the American Iron and Steel Institute’s Canned Food Alliance, Aetna, GlaxoSmithKline Consumer Healthcare, Daimler Chrysler, Kellogg’s Special K and other Kellogg’s brands, Kimberly-Clark, Libby’s and Rite Aid Corporation.  Skoloda earned her M.B.A. from the University of Pittsburgh Katz Graduate School of Business and her undergraduate degree from Seton Hill University, where she now sits on the Board of Trustees. She and her husband, David, reside in Pittsburgh with their two children, Jake and Ellie. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    7-Aug-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interview Kelley Skoloda, mom, author and partner/director of Ketchum's Global Brand Marketing Practice. Kelly has an MBA and is a public relations executive.  As partner/director of Ketchum's Global Brand Marketing Practice, Skoloda is a recognized authority on marketing to women. She is the architect of the widely-publicized Women 25to54, a communications offering that offers a better way to reach “multi-minding” female consumers.  Her book, Too Busy to Shop: Marketing to Multi-Minding Women, is published by Praeger Publishers, an imprint of the Greenwood Publishing Group was released in April 2009. Skoloda’s blog, toobusytoshop.blogspot.com, helped to collect input from women for her upcoming book.  In her distinguished career with Ketchum, a global, top-ten public relations firm, she has counseled dozens of companies and blue-chip brands including the American Iron and Steel Institute’s Canned Food Alliance, Aetna, GlaxoSmithKline Consumer Healthcare, Daimler Chrysler, Kellogg’s Special K and other Kellogg’s brands, Kimberly-Clark, Libby’s and Rite Aid Corporation.  Skoloda earned her M.B.A. from the University of Pittsburgh Katz Graduate School of Business and her undergraduate degree from Seton Hill University, where she now sits on the Board of Trustees. She and her husband, David, reside in Pittsburgh with their two children, Jake and Ellie. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    7-Aug-09 9:00 AM tag:odeo.com,2009-08-07,24936836 Fri, 07 Aug 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24903553-Alex-Ben-Block-Contributing-Editor-of-The-Hollywood-Reporter-Talks-About-the-Emmy-Nominations-and-Awards-Presentation-the-TV-Upfront-Selling-Season-and-a-Scoop-About-Michael-Jackson Co-hosts Brad Forsythe and Ray Schilens interview award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block. Alex is Contributing Editor at The Hollywood Reporter. He is also Co-Editor of "Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey," showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010).   Block returned to The Hollywood Reporter in 2009, where he had been Editor for seven years in the 90s, where he launched the first weekly international edition, and the first online edition, while raising the standards of journalism. He was editor of the THR Cannes festival dailies in France six times, produced the Key Art Awards and numerous seminars, panels and events.   Block is also currently a widely quoted Show Business Historian for Hollywood Today.net, and a regular contributor to The Advertising Show, and frequently does commentary o... Co-hosts Brad Forsythe and Ray Schilens interview award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block. Alex is Contributing Editor at The Hollywood Reporter. He is also Co-Editor of "Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey," showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010).   Block returned to The Hollywood Reporter in 2009, where he had been Editor for seven years in the 90s, where he launched the first weekly international edition, and the first online edition, while raising the standards of journalism. He was editor of the THR Cannes festival dailies in France six times, produced the Key Art Awards and numerous seminars, panels and events.   Block is also currently a widely quoted Show Business Historian for Hollywood Today.net, and a regular contributor to The Advertising Show, and frequently does commentary on KNBC-TV and NBC Digital 4 serving Southern California. Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox’s "Prison Break" and a dialogue about the image of Arabs on TV with producers of "24" and "Lost." As Director of Programming, Block produced panels and created the first 3-D Day for The American Pavilion during the 2008 Cannes Film Festival, featuring James Cameron. He’s moderated at Digital Hollywood, NATPE, Showest, Hong Kong Market and more.   He has been Associate Editor of Forbes Magazine, covering Hollywood; movie critic and entertainment editor in Miami, columnist and critic in Detroit as well as Assistant City Editor of the Los Angeles Herald Examiner, overseeing news coverage of all of Southern California. For the LA Press Club, Block served as Executive Director for three years, helping reorganize the club, re-inventing the awards program and making it a non-profit again. As an honorary board member since, his contributions have included organizing a LA Herald Examiner reunion, numerous panels and with the Annenberg School at USC - "Who Can Be Trusted? – A Seminar On Sourcing," sponsored by the New York Times and Discovery Networks. Block was Editor-in-Chief and VP of eStar.com, a pioneering show business web site where he organized the editorial team and built a celebrity database. A native of Syracuse, New York and graduate of Ithaca College, Block is married to actress Jodi Taylor and is the father of singer-songwriter Hayley Taylor.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   31-Jul-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interview award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block. Alex is Contributing Editor at The Hollywood Reporter. He is also Co-Editor of "Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey," showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010).   Block returned to The Hollywood Reporter in 2009, where he had been Editor for seven years in the 90s, where he launched the first weekly international edition, and the first online edition, while raising the standards of journalism. He was editor of the THR Cannes festival dailies in France six times, produced the Key Art Awards and numerous seminars, panels and events.   Block is also currently a widely quoted Show Business Historian for Hollywood Today.net, and a regular contributor to The Advertising Show, and frequently does commentary on KNBC-TV and NBC Digital 4 serving Southern California. Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox’s "Prison Break" and a dialogue about the image of Arabs on TV with producers of "24" and "Lost." As Director of Programming, Block produced panels and created the first 3-D Day for The American Pavilion during the 2008 Cannes Film Festival, featuring James Cameron. He’s moderated at Digital Hollywood, NATPE, Showest, Hong Kong Market and more.   He has been Associate Editor of Forbes Magazine, covering Hollywood; movie critic and entertainment editor in Miami, columnist and critic in Detroit as well as Assistant City Editor of the Los Angeles Herald Examiner, overseeing news coverage of all of Southern California. For the LA Press Club, Block served as Executive Director for three years, helping reorganize the club, re-inventing the awards program and making it a non-profit again. As an honorary board member since, his contributions have included organizing a LA Herald Examiner reunion, numerous panels and with the Annenberg School at USC - "Who Can Be Trusted? – A Seminar On Sourcing," sponsored by the New York Times and Discovery Networks. Block was Editor-in-Chief and VP of eStar.com, a pioneering show business web site where he organized the editorial team and built a celebrity database. A native of Syracuse, New York and graduate of Ithaca College, Block is married to actress Jodi Taylor and is the father of singer-songwriter Hayley Taylor.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   31-Jul-09 9:00 AM tag:odeo.com,2009-07-31,24903553 Fri, 31 Jul 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24869441-Best-Selling-Author-Scott-McKain-Explains-How-to-Identify-and-Leverage-the-Value-of-Distinction-and-Differentiation-in-Order-to-Stand-Out-and-Move-Up-While-Your-Competition-Fails Co-hosts Brad Forsythe and Ray Schilens interview Scott McKain, Vice Chairman of Obsidian Enterprises, a dynamic holding company with interests in widely varied businesses: from a finance company to butyl rubber reclamation, from manufacturing trailers to leasing celebrity coaches, from cosmetic surgery to publishing magazines. Obsidian has grown from a small investment to $100 million in annual sales and is widely considered one of the fastest growing companies in the country.  McKain is also Vice Chairman of Durham Capital Corporation and co-founder and Principal of The Value Added Institute, a think-tank that explores the role of the customer experience in creating lifelong client loyalty.  A popular speaker and bestselling author (All Business is Show Business, What Customers REALLY Want), McKain is a member of the Professional Speakers Hall of Fame and has appeared on the dais in 14 countries and all fifty United States. His clients include Fortune 500 companies such ... Co-hosts Brad Forsythe and Ray Schilens interview Scott McKain, Vice Chairman of Obsidian Enterprises, a dynamic holding company with interests in widely varied businesses: from a finance company to butyl rubber reclamation, from manufacturing trailers to leasing celebrity coaches, from cosmetic surgery to publishing magazines. Obsidian has grown from a small investment to $100 million in annual sales and is widely considered one of the fastest growing companies in the country.  McKain is also Vice Chairman of Durham Capital Corporation and co-founder and Principal of The Value Added Institute, a think-tank that explores the role of the customer experience in creating lifelong client loyalty.  A popular speaker and bestselling author (All Business is Show Business, What Customers REALLY Want), McKain is a member of the Professional Speakers Hall of Fame and has appeared on the dais in 14 countries and all fifty United States. His clients include Fortune 500 companies such as GE, IBM, and Phillips. His latest book, THE COLLAPSE OF DISTINCTION: Stand up and move up while your competition fails, was publishing by Nelsonfree, a division of Thomas Nelson, in April 2009. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   24-Jul-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interview Scott McKain, Vice Chairman of Obsidian Enterprises, a dynamic holding company with interests in widely varied businesses: from a finance company to butyl rubber reclamation, from manufacturing trailers to leasing celebrity coaches, from cosmetic surgery to publishing magazines. Obsidian has grown from a small investment to $100 million in annual sales and is widely considered one of the fastest growing companies in the country.  McKain is also Vice Chairman of Durham Capital Corporation and co-founder and Principal of The Value Added Institute, a think-tank that explores the role of the customer experience in creating lifelong client loyalty.  A popular speaker and bestselling author (All Business is Show Business, What Customers REALLY Want), McKain is a member of the Professional Speakers Hall of Fame and has appeared on the dais in 14 countries and all fifty United States. His clients include Fortune 500 companies such as GE, IBM, and Phillips. His latest book, THE COLLAPSE OF DISTINCTION: Stand up and move up while your competition fails, was publishing by Nelsonfree, a division of Thomas Nelson, in April 2009. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   24-Jul-09 9:00 AM tag:odeo.com,2009-07-24,24869441 Fri, 24 Jul 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24833362-Co-Author-Peter-Field-Talks-About-Captivating-the-Imagination-of-Consumers-Through-Emotional-Branding Co-hosts Brad Forsythe and Ray Schilens interview co-author of Branded Immortality, Peter Field. Having graduated from Cambridge, Peter Field spent 15 years as an account planner in advertising, working at DDB and AMV•BBDO, before going on to manage the planning departments of Bates and Grey. For the last 12 years he has pursued a consultancy role supporting both clients and their agencies, as well as providing training for the marketing and communications disciplines. Over the last 25 years he has worked in most categories and on over 90 brands.  Peter was a member of the IPA Value of Advertising committee for 5 years, and set up the IPA dataBANK of effectiveness case study data and ran it in its early years. He was a judge for the IPA Effectiveness Awards in 1998. His educational activities currently include running the ev module of the IPA Excellence Diploma. He regularly speaks about marketing effectiveness at conferences and educational events, including those of the IPA, ... Co-hosts Brad Forsythe and Ray Schilens interview co-author of Branded Immortality, Peter Field. Having graduated from Cambridge, Peter Field spent 15 years as an account planner in advertising, working at DDB and AMV•BBDO, before going on to manage the planning departments of Bates and Grey. For the last 12 years he has pursued a consultancy role supporting both clients and their agencies, as well as providing training for the marketing and communications disciplines. Over the last 25 years he has worked in most categories and on over 90 brands.  Peter was a member of the IPA Value of Advertising committee for 5 years, and set up the IPA dataBANK of effectiveness case study data and ran it in its early years. He was a judge for the IPA Effectiveness Awards in 1998. His educational activities currently include running the ev module of the IPA Excellence Diploma. He regularly speaks about marketing effectiveness at conferences and educational events, including those of the IPA, ICA, Euro-Effies, ISBA, CIMA, WARC, Marketing Week and Marketing Forum.  In 1999 he contributed a chapter to Advertising Works 10 on early learning from the dataBANK and more recently has contributed a chapter to the Sage Handbook of Advertising that draws heavily on the data. Examining the dataBANK more closely with Les Binet in 2007, he co-authored “Marketing in the Era of Accountability”, the findings of which have become very influential in the UK. In 2008 he went on to co-author “Brand Immortality” with Hamish Pringle, which also draws on the same data. In 2006 he was elected an honorary Fellow of the IPA. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   17-Jul-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interview co-author of Branded Immortality, Peter Field. Having graduated from Cambridge, Peter Field spent 15 years as an account planner in advertising, working at DDB and AMV•BBDO, before going on to manage the planning departments of Bates and Grey. For the last 12 years he has pursued a consultancy role supporting both clients and their agencies, as well as providing training for the marketing and communications disciplines. Over the last 25 years he has worked in most categories and on over 90 brands.  Peter was a member of the IPA Value of Advertising committee for 5 years, and set up the IPA dataBANK of effectiveness case study data and ran it in its early years. He was a judge for the IPA Effectiveness Awards in 1998. His educational activities currently include running the ev module of the IPA Excellence Diploma. He regularly speaks about marketing effectiveness at conferences and educational events, including those of the IPA, ICA, Euro-Effies, ISBA, CIMA, WARC, Marketing Week and Marketing Forum.  In 1999 he contributed a chapter to Advertising Works 10 on early learning from the dataBANK and more recently has contributed a chapter to the Sage Handbook of Advertising that draws heavily on the data. Examining the dataBANK more closely with Les Binet in 2007, he co-authored “Marketing in the Era of Accountability”, the findings of which have become very influential in the UK. In 2008 he went on to co-author “Brand Immortality” with Hamish Pringle, which also draws on the same data. In 2006 he was elected an honorary Fellow of the IPA. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   17-Jul-09 9:00 AM tag:odeo.com,2009-07-17,24833362 Fri, 17 Jul 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24794570-CEO-of-InterAir-Media-Drew-Stoddard-Expounds-on-Marketing-to-the-Travel-Demographic-from-Ticketing-to-Taxi Co-hosts Brad Forsythe and Ray Schilens interview Drew Stoddard, Founder and CEO of InterAir Media, a West Palm Beach, Florida-based firm that is the only media buying and placement agency engaged solely in airline/airport marketing and advertising. Other firms may have a division, but InterAir Media exists solely to help advertisers and their agencies design an aviation ad plan that fully integrates into an overall campaign strategy. The inception of the firm in 2005 was the result of an in-office brainstorming session at his ad agency in which Mr. Stoddard conceived of a solution for the airline and airport media industry, and then began personally approaching individual airlines, airports and airport vendors one by one.  The initial concept he began shopping was wrapping commercial airplanes with ads. The first day he began his research, he located a potential partner in Las Vegas.  Before that day was over, a partnership was formed with Allegiant Air, giving Mr. Stodda... Co-hosts Brad Forsythe and Ray Schilens interview Drew Stoddard, Founder and CEO of InterAir Media, a West Palm Beach, Florida-based firm that is the only media buying and placement agency engaged solely in airline/airport marketing and advertising. Other firms may have a division, but InterAir Media exists solely to help advertisers and their agencies design an aviation ad plan that fully integrates into an overall campaign strategy. The inception of the firm in 2005 was the result of an in-office brainstorming session at his ad agency in which Mr. Stoddard conceived of a solution for the airline and airport media industry, and then began personally approaching individual airlines, airports and airport vendors one by one.  The initial concept he began shopping was wrapping commercial airplanes with ads. The first day he began his research, he located a potential partner in Las Vegas.  Before that day was over, a partnership was formed with Allegiant Air, giving Mr. Stoddard the right to sell the exterior of their aircraft to advertisers. Within three months, Mr. Stoddard had executed InterAir Media’s first deal to the tune of half a million dollars, and knew immediately his intuition had been right. He folded his existing agency and officially started InterAir Media with Eric Neff, who is InterAir Media’s National Accounts Manager. The company that Mr. Stoddard shuttered was Ciao Advertising, which was based in Miami and opened in 2002. Ciao was a full-service ad agency with clients that included The Delano Hotel, Raleigh Hotel, China Grill, Tsunami restaurant, and others. Prior to that, he established his own consulting firm with one of the founders of Virtual Access Networks, a dot.com startup he’d worked at as Creative Director in 2000. As a consultant, Mr. Stoddard offered branding, creative strategy, and advertising consulting, and worked with such companies as 15 Group, a real estate investment firm in Miami, System 7, a smart-home technology provider and other boutique clients. Mr. Stoddard graduated from Clark University in Worcester, Massachusetts, in 2001 with a degree in Computer Science. He is a 1997 alumnus of the country’s oldest boarding school -- Governor’s Academy in Byfield, Massachusetts.  Drew Stoddard’s non-airline-related hobbies include fly fishing, skeet and trap shooting, snowboarding and collecting classic Italian cars. In 2008, he married a woman he met in the seventh grade whom he ran into on the street in Miami five years ago.  Mrs. Stoddard is a custom handbag and jewelry designer and the owner of Bunny & Chad, Inc. They reside in West Palm Beach. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  10-Jul-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interview Drew Stoddard, Founder and CEO of InterAir Media, a West Palm Beach, Florida-based firm that is the only media buying and placement agency engaged solely in airline/airport marketing and advertising. Other firms may have a division, but InterAir Media exists solely to help advertisers and their agencies design an aviation ad plan that fully integrates into an overall campaign strategy. The inception of the firm in 2005 was the result of an in-office brainstorming session at his ad agency in which Mr. Stoddard conceived of a solution for the airline and airport media industry, and then began personally approaching individual airlines, airports and airport vendors one by one.  The initial concept he began shopping was wrapping commercial airplanes with ads. The first day he began his research, he located a potential partner in Las Vegas.  Before that day was over, a partnership was formed with Allegiant Air, giving Mr. Stoddard the right to sell the exterior of their aircraft to advertisers. Within three months, Mr. Stoddard had executed InterAir Media’s first deal to the tune of half a million dollars, and knew immediately his intuition had been right. He folded his existing agency and officially started InterAir Media with Eric Neff, who is InterAir Media’s National Accounts Manager. The company that Mr. Stoddard shuttered was Ciao Advertising, which was based in Miami and opened in 2002. Ciao was a full-service ad agency with clients that included The Delano Hotel, Raleigh Hotel, China Grill, Tsunami restaurant, and others. Prior to that, he established his own consulting firm with one of the founders of Virtual Access Networks, a dot.com startup he’d worked at as Creative Director in 2000. As a consultant, Mr. Stoddard offered branding, creative strategy, and advertising consulting, and worked with such companies as 15 Group, a real estate investment firm in Miami, System 7, a smart-home technology provider and other boutique clients. Mr. Stoddard graduated from Clark University in Worcester, Massachusetts, in 2001 with a degree in Computer Science. He is a 1997 alumnus of the country’s oldest boarding school -- Governor’s Academy in Byfield, Massachusetts.  Drew Stoddard’s non-airline-related hobbies include fly fishing, skeet and trap shooting, snowboarding and collecting classic Italian cars. In 2008, he married a woman he met in the seventh grade whom he ran into on the street in Miami five years ago.  Mrs. Stoddard is a custom handbag and jewelry designer and the owner of Bunny & Chad, Inc. They reside in West Palm Beach. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  10-Jul-09 9:00 AM tag:odeo.com,2009-07-10,24794570 Fri, 10 Jul 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24752946-360-Brand-Machine%E2%80%99s-Kevin-Smith-Explains-the-Shift-in-the-Consumer-Landscape Co-hosts Brad Forsythe & Ray Schilens interview Kevin Smith, Principal of 360 Brand Machine—an innovative strategic marketing boutique. Kevin has 20 years of diverse automotive experience spanning retail, product design and development, business strategy and brand communications. Kevin has held Senior Vice President Strategic Planning Director positions at both JWT and Campbell-Ewald—two of America’s largest brandcom/consulting agencies serving Ford Motor Company brands (Ford, Lincoln, Jaguar, Land Rover, Volvo and Mazda) and at GM, the Chevrolet brand.  Kevin helped grow a brand skunkworks operation within JWT for client Ford Motor Company and led several deep dive product and brand studies assessing global strategic, brand and product issues where project work was regularly presented to Ford senior leadership.  He has also done extensive work in the design and product marketing environment bringing product, consumer and competitive insights into the upstream vehicle ... Co-hosts Brad Forsythe & Ray Schilens interview Kevin Smith, Principal of 360 Brand Machine—an innovative strategic marketing boutique. Kevin has 20 years of diverse automotive experience spanning retail, product design and development, business strategy and brand communications. Kevin has held Senior Vice President Strategic Planning Director positions at both JWT and Campbell-Ewald—two of America’s largest brandcom/consulting agencies serving Ford Motor Company brands (Ford, Lincoln, Jaguar, Land Rover, Volvo and Mazda) and at GM, the Chevrolet brand.  Kevin helped grow a brand skunkworks operation within JWT for client Ford Motor Company and led several deep dive product and brand studies assessing global strategic, brand and product issues where project work was regularly presented to Ford senior leadership.  He has also done extensive work in the design and product marketing environment bringing product, consumer and competitive insights into the upstream vehicle development process for concept and production vehicles. Kevin has led award-winning studies at Ford/JWT and has written innovative brand communication platforms for two of the world’s biggest volume brands, Ford and Chevrolet. Kevin has also published op-ed columns in leading automotive and branding publications such as Automotive News and Advertising Age and has been a regular presenter on industry topics to national dealer conferences and other industry gatherings. Recently, he has pioneered the development of a new voice of the customer tool leveraging real time virtual reality technology to aid in the emerging area of consumer co-creation. Kevin is a passionate student of the industry and a lifelong car enthusiast. He is driven by discovering and innovating what’s next in strategic marketing and helping clients solve problems. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  3-Jul-09 9:00 AM Co-hosts Brad Forsythe & Ray Schilens interview Kevin Smith, Principal of 360 Brand Machine—an innovative strategic marketing boutique. Kevin has 20 years of diverse automotive experience spanning retail, product design and development, business strategy and brand communications. Kevin has held Senior Vice President Strategic Planning Director positions at both JWT and Campbell-Ewald—two of America’s largest brandcom/consulting agencies serving Ford Motor Company brands (Ford, Lincoln, Jaguar, Land Rover, Volvo and Mazda) and at GM, the Chevrolet brand.  Kevin helped grow a brand skunkworks operation within JWT for client Ford Motor Company and led several deep dive product and brand studies assessing global strategic, brand and product issues where project work was regularly presented to Ford senior leadership.  He has also done extensive work in the design and product marketing environment bringing product, consumer and competitive insights into the upstream vehicle development process for concept and production vehicles. Kevin has led award-winning studies at Ford/JWT and has written innovative brand communication platforms for two of the world’s biggest volume brands, Ford and Chevrolet. Kevin has also published op-ed columns in leading automotive and branding publications such as Automotive News and Advertising Age and has been a regular presenter on industry topics to national dealer conferences and other industry gatherings. Recently, he has pioneered the development of a new voice of the customer tool leveraging real time virtual reality technology to aid in the emerging area of consumer co-creation. Kevin is a passionate student of the industry and a lifelong car enthusiast. He is driven by discovering and innovating what’s next in strategic marketing and helping clients solve problems. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  3-Jul-09 9:00 AM tag:odeo.com,2009-07-03,24752946 Fri, 03 Jul 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24752947-Michael-Dunn-CEO-of-Prophet-Challenges-the-Traditional-Thinking-Behind-Marketing-Accountability Co-hosts Brad Forsythe & Ray Schilens interview Michael Dunn, CEO and Chairman of Prophet. Michael has helped orchestrate the firm's tremendous growth over the past several years. This includes expanding the firm's global presence and enhancing Prophet's position as the premier brand and marketing management consultancy committed to building great brands and businesses.  As Prophet's leader, Michael oversees the development of the firm's strategy, client relationships, and people. Michael also serves as a strategic advisor on client engagements, and has deep expertise in the specialty retail, financial services, high technology, and Internet sectors. Michael was named a top consultant of 2008 by Consulting Magazine. He has written many white papers and case studies, co-authored Building the Brand-Driven Business with Scott Davis, and is author of the recently released book, The Marketing Accountability Imperative.
 
  Prior to joining Prophet, Michael serve... Co-hosts Brad Forsythe & Ray Schilens interview Michael Dunn, CEO and Chairman of Prophet. Michael has helped orchestrate the firm's tremendous growth over the past several years. This includes expanding the firm's global presence and enhancing Prophet's position as the premier brand and marketing management consultancy committed to building great brands and businesses.  As Prophet's leader, Michael oversees the development of the firm's strategy, client relationships, and people. Michael also serves as a strategic advisor on client engagements, and has deep expertise in the specialty retail, financial services, high technology, and Internet sectors. Michael was named a top consultant of 2008 by Consulting Magazine. He has written many white papers and case studies, co-authored Building the Brand-Driven Business with Scott Davis, and is author of the recently released book, The Marketing Accountability Imperative.
 
  Prior to joining Prophet, Michael served as President and CEO of Context Integration, a high-growth systems integrator with U.S. and Indian operations. Michael also serves on the board of RedEnvelope (REDE), a branded online retailer of upscale gifts. Michael received his B.S. from Haverford College and an M.B.A./M.A. in Asian Studies from the University of California, Berkeley. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    26-Jun-09 9:00 AM Co-hosts Brad Forsythe & Ray Schilens interview Michael Dunn, CEO and Chairman of Prophet. Michael has helped orchestrate the firm's tremendous growth over the past several years. This includes expanding the firm's global presence and enhancing Prophet's position as the premier brand and marketing management consultancy committed to building great brands and businesses.  As Prophet's leader, Michael oversees the development of the firm's strategy, client relationships, and people. Michael also serves as a strategic advisor on client engagements, and has deep expertise in the specialty retail, financial services, high technology, and Internet sectors. Michael was named a top consultant of 2008 by Consulting Magazine. He has written many white papers and case studies, co-authored Building the Brand-Driven Business with Scott Davis, and is author of the recently released book, The Marketing Accountability Imperative.
 
  Prior to joining Prophet, Michael served as President and CEO of Context Integration, a high-growth systems integrator with U.S. and Indian operations. Michael also serves on the board of RedEnvelope (REDE), a branded online retailer of upscale gifts. Michael received his B.S. from Haverford College and an M.B.A./M.A. in Asian Studies from the University of California, Berkeley. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    26-Jun-09 9:00 AM tag:odeo.com,2009-06-26,24752947 Fri, 26 Jun 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24752948-Traffic-Audit-Bureau%E2%80%99s-Chief-Executive-Joe-Philport-Explains-Why-Industry-Eyes-Are-Trained-On-the-New-%E2%80%9CEye%E2%80%99s-On%E2%80%9D-Measurement-System Co-host Brad Forsythe interviews Joe Philport, President and CEO of the Traffic Audit Bureau for Media Measurement, Inc. since September 2002. The TAB has been the auditor of the Out-Of-Home advertising industry since 1933. He has been a driving force behind the industry’s transition to EYES ON audience measurement, making OOH the first medium to report seeing an advertising message.  Joe brings to the TAB extensive experience in the media and marketing research industries. He has held executive positions at Nielsen, Arbitron, Competitive Media Reporting and AGB Television Research. Dr. Philport has also served as Sr. Vice President, Worldwide Media Research Director, and as a member of the corporate research team at Young and Rubicam. While at Y&R, he was involved in both media and brand equity initiatives.  As an active member of the media and advertising research community, he is a recipient of the Advertising Research Foundation’s 2009 Great Mind Award for innovati... Co-host Brad Forsythe interviews Joe Philport, President and CEO of the Traffic Audit Bureau for Media Measurement, Inc. since September 2002. The TAB has been the auditor of the Out-Of-Home advertising industry since 1933. He has been a driving force behind the industry’s transition to EYES ON audience measurement, making OOH the first medium to report seeing an advertising message.  Joe brings to the TAB extensive experience in the media and marketing research industries. He has held executive positions at Nielsen, Arbitron, Competitive Media Reporting and AGB Television Research. Dr. Philport has also served as Sr. Vice President, Worldwide Media Research Director, and as a member of the corporate research team at Young and Rubicam. While at Y&R, he was involved in both media and brand equity initiatives.  As an active member of the media and advertising research community, he is a recipient of the Advertising Research Foundation’s 2009 Great Mind Award for innovation in research. He is also a frequent speaker at various media industry forums.  Joe has a Ph.D. in Media Communications and began his career in academics. He has taught at Miami University and the University of Maryland. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   19-Jun-09 9:00 AM Co-host Brad Forsythe interviews Joe Philport, President and CEO of the Traffic Audit Bureau for Media Measurement, Inc. since September 2002. The TAB has been the auditor of the Out-Of-Home advertising industry since 1933. He has been a driving force behind the industry’s transition to EYES ON audience measurement, making OOH the first medium to report seeing an advertising message.  Joe brings to the TAB extensive experience in the media and marketing research industries. He has held executive positions at Nielsen, Arbitron, Competitive Media Reporting and AGB Television Research. Dr. Philport has also served as Sr. Vice President, Worldwide Media Research Director, and as a member of the corporate research team at Young and Rubicam. While at Y&R, he was involved in both media and brand equity initiatives.  As an active member of the media and advertising research community, he is a recipient of the Advertising Research Foundation’s 2009 Great Mind Award for innovation in research. He is also a frequent speaker at various media industry forums.  Joe has a Ph.D. in Media Communications and began his career in academics. He has taught at Miami University and the University of Maryland. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   19-Jun-09 9:00 AM tag:odeo.com,2009-06-19,24752948 Fri, 19 Jun 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24576611-Using-Improved-Consumer-Research-Methods-Like-Crowdsourcing-Innovation-Expert-Jon-Hall-Shares-Details-On-How-to-Develop-Ground-Breaking-New-Products-In-the-Digital-Age Co-host Brad Forsythe interviews Jon Hall, co-founder of SpencerHall. Jon has a proven track record in creating innovative concepts. Prior to co-founding SpencerHall, Jon was Procter & Gamble's Director of New Ventures for the Beauty Care sector. In this capacity, Jon led the creation and development of new products, including creating entirely new product categories, as well as discontinuous products in existing categories.  Jon's concept development work established new records in pre-market testing, and his framework for consumer understanding was deployed worldwide. Jon's 14 years with P&G in Beauty Care Marketing included management of established businesses such as Sure and Secret deodorants and Old Spice.  For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    15-May-09 9:00 AM Co-host Brad Forsythe interviews Jon Hall, co-founder of SpencerHall. Jon has a proven track record in creating innovative concepts. Prior to co-founding SpencerHall, Jon was Procter & Gamble's Director of New Ventures for the Beauty Care sector. In this capacity, Jon led the creation and development of new products, including creating entirely new product categories, as well as discontinuous products in existing categories.  Jon's concept development work established new records in pre-market testing, and his framework for consumer understanding was deployed worldwide. Jon's 14 years with P&G in Beauty Care Marketing included management of established businesses such as Sure and Secret deodorants and Old Spice.  For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    15-May-09 9:00 AM Co-host Brad Forsythe interviews Jon Hall, co-founder of SpencerHall. Jon has a proven track record in creating innovative concepts. Prior to co-founding SpencerHall, Jon was Procter & Gamble's Director of New Ventures for the Beauty Care sector. In this capacity, Jon led the creation and development of new products, including creating entirely new product categories, as well as discontinuous products in existing categories.  Jon's concept development work established new records in pre-market testing, and his framework for consumer understanding was deployed worldwide. Jon's 14 years with P&G in Beauty Care Marketing included management of established businesses such as Sure and Secret deodorants and Old Spice.  For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    15-May-09 9:00 AM tag:odeo.com,2009-05-15,24576611 Fri, 15 May 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24556545-Shocker-Andy-Nulman-Describes-How-the-Best-Kept-Secret-of-Surprise-Is-the-Most-Powerful-Weapon-in-Your-Marketing-Arsenal Co-host Brad Forsythe interviews Andy Nulman, author of Pow! Right Between the Eyes: Profiting From the Power of Surprise. While young in spirit and snappy in dress, Andy Nulman has been creating and leading major media projects for over three decades. Currently the President and CMO of Airborne Mobile, which he co-founded in 1999 with Garner Bornstein, he provides the company with the insight and creativity necessary to successfully strengthen brands like Maxim, Family Guy, the NFL and Taco Bell through the creation of innovative mobile content and applications. In 2006, Airborne was honored as North America’s 4th-Fastest Growing Tech Company in Deloitte’s Fast 500 ranking, one year after being sold to Japan’s Cybird Holdings for over $100 million. In 2008, he and Garner repurchased the company and are now the majority shareholders.  Prior to Airborne, Andy was best known for his 15-year tenure as CEO of Montreal’s renowned Just For Laughs International Comedy Festival, the wo... Co-host Brad Forsythe interviews Andy Nulman, author of Pow! Right Between the Eyes: Profiting From the Power of Surprise. While young in spirit and snappy in dress, Andy Nulman has been creating and leading major media projects for over three decades. Currently the President and CMO of Airborne Mobile, which he co-founded in 1999 with Garner Bornstein, he provides the company with the insight and creativity necessary to successfully strengthen brands like Maxim, Family Guy, the NFL and Taco Bell through the creation of innovative mobile content and applications. In 2006, Airborne was honored as North America’s 4th-Fastest Growing Tech Company in Deloitte’s Fast 500 ranking, one year after being sold to Japan’s Cybird Holdings for over $100 million. In 2008, he and Garner repurchased the company and are now the majority shareholders.  Prior to Airborne, Andy was best known for his 15-year tenure as CEO of Montreal’s renowned Just For Laughs International Comedy Festival, the world's first and largest comedy event. From 1985 until 1999, he transformed it from a two-day show to a month-long cultural happening, attracting over 2 million visitors per year to see talent the likes of Jay Leno, Drew Carey, Jim Carrey, Jerry Seinfeld, Chris Rock, Ray Romano and Adam Sandler, and created/ Executive Produced over 150 Festival TV shows, in a variety of languages, all over the world.  An acclaimed and thought-provoking public speaker/showman, motivating and challenging Fortune 500 companies the likes of GM, Eveready/Energizer, 3M and Wal-Mart, Mr. Nulman has also written two best-selling books, “How To Do The Impossible” and “I Almost Killed George Burns.” Other accomplishments include being named one of the “Top 40 Under 40” business leaders by the Financial Post in 1997, being voted one of the Top 100 Montrealers of the 20th Century by the Montreal Gazette in 2000, and being honored as a distinguished recipient of the McGill Management Achievement Award in 2004.  In his spare time, Andy is also an oft-published author, inventive stage director, half-decent snowboarder, hot-and-cold hockey goalie, and prolific blogger on the art of Surprise in marketing (check him out all over this here blog). He sits on the Board of Directors of two companies, Sonomax Hearing Healthcare Inc. (TSX Venture: SHH), and the Groupe Juste Pour Rire, Inc. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    8-May-09 9:00 AM Co-host Brad Forsythe interviews Andy Nulman, author of Pow! Right Between the Eyes: Profiting From the Power of Surprise. While young in spirit and snappy in dress, Andy Nulman has been creating and leading major media projects for over three decades. Currently the President and CMO of Airborne Mobile, which he co-founded in 1999 with Garner Bornstein, he provides the company with the insight and creativity necessary to successfully strengthen brands like Maxim, Family Guy, the NFL and Taco Bell through the creation of innovative mobile content and applications. In 2006, Airborne was honored as North America’s 4th-Fastest Growing Tech Company in Deloitte’s Fast 500 ranking, one year after being sold to Japan’s Cybird Holdings for over $100 million. In 2008, he and Garner repurchased the company and are now the majority shareholders.  Prior to Airborne, Andy was best known for his 15-year tenure as CEO of Montreal’s renowned Just For Laughs International Comedy Festival, the world's first and largest comedy event. From 1985 until 1999, he transformed it from a two-day show to a month-long cultural happening, attracting over 2 million visitors per year to see talent the likes of Jay Leno, Drew Carey, Jim Carrey, Jerry Seinfeld, Chris Rock, Ray Romano and Adam Sandler, and created/ Executive Produced over 150 Festival TV shows, in a variety of languages, all over the world.  An acclaimed and thought-provoking public speaker/showman, motivating and challenging Fortune 500 companies the likes of GM, Eveready/Energizer, 3M and Wal-Mart, Mr. Nulman has also written two best-selling books, “How To Do The Impossible” and “I Almost Killed George Burns.” Other accomplishments include being named one of the “Top 40 Under 40” business leaders by the Financial Post in 1997, being voted one of the Top 100 Montrealers of the 20th Century by the Montreal Gazette in 2000, and being honored as a distinguished recipient of the McGill Management Achievement Award in 2004.  In his spare time, Andy is also an oft-published author, inventive stage director, half-decent snowboarder, hot-and-cold hockey goalie, and prolific blogger on the art of Surprise in marketing (check him out all over this here blog). He sits on the Board of Directors of two companies, Sonomax Hearing Healthcare Inc. (TSX Venture: SHH), and the Groupe Juste Pour Rire, Inc. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    8-May-09 9:00 AM tag:odeo.com,2009-05-08,24556545 Fri, 08 May 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24508942-Inc-Magazine-Columnist-Norm-Brodsky-Walks-You-Through-the-Rudimentary-Path-of-Entrepreneurship Co-host Brad Forsythe interviews Norm Brodsky, co-author of The Knack: How Street Smart Entrepreneurs Learn to Handle Whatever Comes Up. Norm had already launched seven successful businesses—including a three-time Inc. 500 company—by the time he began writing the Street Smarts column in Inc. magazine with Bo Burlingham in 1995. The column has proved to be enormously popular with readers of the magazine and was twice a finalist for a National Magazine Award. In 2008, it received a gold Azbee award from the American Society of Business Publication Editors.  With the success of the column have come a flood of speaking invitations. Brodsky now lectures widely and has become a frequent guest on MSNBC.  A graduate of Rider College and Brooklyn Law School, Brodsky began his professional career as a lawyer, but the slow pace of the courtroom led him to search for another vocation. In 1979, he started Perfect Courier, a messenger service based in Manhattan. Within a few years, it w... Co-host Brad Forsythe interviews Norm Brodsky, co-author of The Knack: How Street Smart Entrepreneurs Learn to Handle Whatever Comes Up. Norm had already launched seven successful businesses—including a three-time Inc. 500 company—by the time he began writing the Street Smarts column in Inc. magazine with Bo Burlingham in 1995. The column has proved to be enormously popular with readers of the magazine and was twice a finalist for a National Magazine Award. In 2008, it received a gold Azbee award from the American Society of Business Publication Editors.  With the success of the column have come a flood of speaking invitations. Brodsky now lectures widely and has become a frequent guest on MSNBC.  A graduate of Rider College and Brooklyn Law School, Brodsky began his professional career as a lawyer, but the slow pace of the courtroom led him to search for another vocation. In 1979, he started Perfect Courier, a messenger service based in Manhattan. Within a few years, it was a thriving enterprise with offices around the country, appearing on Inc.'s annual listing of the 500 fastest-growing private companies in America for three consecutive years.  But as fax machines began appearing in more and more businesses, Brodsky realized that his company's prospects were limited, and he began looking for other opportunities. A request from a customer looking to store some boxes prompted him to call several records-storage facilities in the area. Their responses convinced him that the industry offered great promise.  He proceeded to launch CitiStorage out of a rented warehouse in Long Island City, N.Y., later moving it to the Brooklyn waterfront where he began building warehouses of his own. Today those warehouses contain more than 3.5 million boxes.  In 1999, Brodsky launched a secure document destruction business, U.S. Document Security, as an adjunct to CitiStorage. In December 2007, he sold both those companies, plus the delivery business, to Allied Capital for a reported $110 million. The combined entity is still run by the management team that Brodsky and his wife, Elaine, developed over the years, while he and his erstwhile partner Sam Kaplan work on acquisitions.  When he is not doing acquisitions, starting businesses, mentoring other entrepreneurs, developing real estate, traveling, or working on his column, Brodsky enjoys skiing black diamonds with Elaine at their home in Telluride, CO—a sport he took up at the age of 57. The rest of the year, he and Elaine live in Brooklyn, NY; Long Beach, NY; and Aventura, FL. They have been married for more than 39 years and have two daughters For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  24-Apr-09 9:00 AM Co-host Brad Forsythe interviews Norm Brodsky, co-author of The Knack: How Street Smart Entrepreneurs Learn to Handle Whatever Comes Up. Norm had already launched seven successful businesses—including a three-time Inc. 500 company—by the time he began writing the Street Smarts column in Inc. magazine with Bo Burlingham in 1995. The column has proved to be enormously popular with readers of the magazine and was twice a finalist for a National Magazine Award. In 2008, it received a gold Azbee award from the American Society of Business Publication Editors.  With the success of the column have come a flood of speaking invitations. Brodsky now lectures widely and has become a frequent guest on MSNBC.  A graduate of Rider College and Brooklyn Law School, Brodsky began his professional career as a lawyer, but the slow pace of the courtroom led him to search for another vocation. In 1979, he started Perfect Courier, a messenger service based in Manhattan. Within a few years, it was a thriving enterprise with offices around the country, appearing on Inc.'s annual listing of the 500 fastest-growing private companies in America for three consecutive years.  But as fax machines began appearing in more and more businesses, Brodsky realized that his company's prospects were limited, and he began looking for other opportunities. A request from a customer looking to store some boxes prompted him to call several records-storage facilities in the area. Their responses convinced him that the industry offered great promise.  He proceeded to launch CitiStorage out of a rented warehouse in Long Island City, N.Y., later moving it to the Brooklyn waterfront where he began building warehouses of his own. Today those warehouses contain more than 3.5 million boxes.  In 1999, Brodsky launched a secure document destruction business, U.S. Document Security, as an adjunct to CitiStorage. In December 2007, he sold both those companies, plus the delivery business, to Allied Capital for a reported $110 million. The combined entity is still run by the management team that Brodsky and his wife, Elaine, developed over the years, while he and his erstwhile partner Sam Kaplan work on acquisitions.  When he is not doing acquisitions, starting businesses, mentoring other entrepreneurs, developing real estate, traveling, or working on his column, Brodsky enjoys skiing black diamonds with Elaine at their home in Telluride, CO—a sport he took up at the age of 57. The rest of the year, he and Elaine live in Brooklyn, NY; Long Beach, NY; and Aventura, FL. They have been married for more than 39 years and have two daughters For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  24-Apr-09 9:00 AM tag:odeo.com,2009-04-24,24508942 Fri, 24 Apr 2009 06:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24473308-Hollywood-Reporter-Alex-Ben-Block-Chats-Up-the-Movie-Business-Network-Television-and-the-Latest-Happenings-in-the-Entertainment-Industry Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show."  He was the editor of two Hollywood trades: The Hollywood Reporter and TelevisionWeek, as well as Associate Editor of Forbes, Editor-in-Chief of eStar.com, a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner. Block is author of the critically acclaimed non-fiction book "OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee."  He served for three years as Executive Director of the Los Angeles Press Club a... Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show."  He was the editor of two Hollywood trades: The Hollywood Reporter and TelevisionWeek, as well as Associate Editor of Forbes, Editor-in-Chief of eStar.com, a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner. Block is author of the critically acclaimed non-fiction book "OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee."  He served for three years as Executive Director of the Los Angeles Press Club and remains an honorary board member. Block has won a number of honors, including two LA Press Club Awards and in 2005 was presented the prestigious Journalism Award from the Caucus For Television Producers, Directors and Writers by Leslie Moonves. Block is nominated for a 2007 LA Press Club award for his article on the untold true story of the movie “Rocky.” Block has extensive on air experience in both radio and TV. He has been on news and entertainment shows and done commentary for stations in Miami, Detroit, New York, Los Angeles, San Francisco and elsewhere. He is frequently quoted both in print and by the electronic media. Recent appearances have included the O’Reilly Factor on Fox News Channel along with appearances on outlets such as CNN, CNBC,  KNBC and E! News. Block is a popular public speaker and moderator. His recent panels for the Museum of TV and Radio have included an interview with Roseanne Barr, a look at the show “Prison Break” and a panel on the image of Arabs in primetime featuring the executive producers of “24” and “Lost.” Block has served on a number of charitable boards including the Will Rogers Motion Picture Pioneers Foundation and was as a juror for the American Film Institute and Gerald Loeb Awards, among others. A native of Syracuse, N.Y., and graduate of Ithaca College, Block lives in Encino, Calif., with his wife, actress and producer Jodi Taylor. He is the father of singer-songwriter Hayley Taylor. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  18-Apr-09 9:00 AM Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show."  He was the editor of two Hollywood trades: The Hollywood Reporter and TelevisionWeek, as well as Associate Editor of Forbes, Editor-in-Chief of eStar.com, a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner. Block is author of the critically acclaimed non-fiction book "OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee."  He served for three years as Executive Director of the Los Angeles Press Club and remains an honorary board member. Block has won a number of honors, including two LA Press Club Awards and in 2005 was presented the prestigious Journalism Award from the Caucus For Television Producers, Directors and Writers by Leslie Moonves. Block is nominated for a 2007 LA Press Club award for his article on the untold true story of the movie “Rocky.” Block has extensive on air experience in both radio and TV. He has been on news and entertainment shows and done commentary for stations in Miami, Detroit, New York, Los Angeles, San Francisco and elsewhere. He is frequently quoted both in print and by the electronic media. Recent appearances have included the O’Reilly Factor on Fox News Channel along with appearances on outlets such as CNN, CNBC,  KNBC and E! News. Block is a popular public speaker and moderator. His recent panels for the Museum of TV and Radio have included an interview with Roseanne Barr, a look at the show “Prison Break” and a panel on the image of Arabs in primetime featuring the executive producers of “24” and “Lost.” Block has served on a number of charitable boards including the Will Rogers Motion Picture Pioneers Foundation and was as a juror for the American Film Institute and Gerald Loeb Awards, among others. A native of Syracuse, N.Y., and graduate of Ithaca College, Block lives in Encino, Calif., with his wife, actress and producer Jodi Taylor. He is the father of singer-songwriter Hayley Taylor. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  18-Apr-09 9:00 AM tag:odeo.com,2009-04-18,24473308 Sat, 18 Apr 2009 06:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24425374-Patrick-Hanlon-CEO-of-Thinktopia-Shares-His-Thoughts-On-Innovation-and-the-Strategic-Thinking-Behind-Primal-Branding Co-Host Brad Forsythe interviews Patrick Hanlon, Founder and CEO of THINKTOPIA®. Pat has been a marketing practitioner for over 20 years. His book PRIMAL BRANDING: Create Zealots For Your Brand, Your Company And Your Future was named “Best Read 2006”, has been translated into five languages and included as marketing curriculum at progressive universities including Berkeley and Johns Hopkins. Last year PRIMAL BRANDING was listed in Britain as one of the Top 10 books to read for a ‘crash course’ in marketing and branding.  At THINKTOPIA®, Hanlon and partner Susan Cantor husband a roving troupe of social anthropologists, cultural enthographers, trend spotters, research analysts, venture catalysts, graphic designers, urban planners, innovation experts, videographers, stylists, retail experientialists, cool hunters, forensic researchers, futurists and others to help launch and re-engineer brands. THINKTOPIA® clients have included Levi’s, Wrigley, Taco Bell, Barnes &am... Co-Host Brad Forsythe interviews Patrick Hanlon, Founder and CEO of THINKTOPIA®. Pat has been a marketing practitioner for over 20 years. His book PRIMAL BRANDING: Create Zealots For Your Brand, Your Company And Your Future was named “Best Read 2006”, has been translated into five languages and included as marketing curriculum at progressive universities including Berkeley and Johns Hopkins. Last year PRIMAL BRANDING was listed in Britain as one of the Top 10 books to read for a ‘crash course’ in marketing and branding.  At THINKTOPIA®, Hanlon and partner Susan Cantor husband a roving troupe of social anthropologists, cultural enthographers, trend spotters, research analysts, venture catalysts, graphic designers, urban planners, innovation experts, videographers, stylists, retail experientialists, cool hunters, forensic researchers, futurists and others to help launch and re-engineer brands. THINKTOPIA® clients have included Levi’s, Wrigley, Taco Bell, Barnes & Noble, Roosevelt University, Woolmark, Best Buy and American Express.  Hanlon has been a guest speaker at the HP Brand Innovation Series, IDEO, Brandworks University, BrandManage Camp, GlobalShop 2007, Urban Land Institute, Best Buy, the American Marketing Association, Parsons School of Design, American Advertising Federation, and HANLON has been quoted in Fast Company, Business Week Online, Entrepreneur, Inc. magazine, and elsewhere. He has been a guest writer in Adweek and Advertising Age.  He has also been asked to join the board of the American Marketing Association in Chicago and become part of a senior task force for the Advertising Research Foundation in New York City. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    3-Apr-09 9:00 AM Co-Host Brad Forsythe interviews Patrick Hanlon, Founder and CEO of THINKTOPIA®. Pat has been a marketing practitioner for over 20 years. His book PRIMAL BRANDING: Create Zealots For Your Brand, Your Company And Your Future was named “Best Read 2006”, has been translated into five languages and included as marketing curriculum at progressive universities including Berkeley and Johns Hopkins. Last year PRIMAL BRANDING was listed in Britain as one of the Top 10 books to read for a ‘crash course’ in marketing and branding.  At THINKTOPIA®, Hanlon and partner Susan Cantor husband a roving troupe of social anthropologists, cultural enthographers, trend spotters, research analysts, venture catalysts, graphic designers, urban planners, innovation experts, videographers, stylists, retail experientialists, cool hunters, forensic researchers, futurists and others to help launch and re-engineer brands. THINKTOPIA® clients have included Levi’s, Wrigley, Taco Bell, Barnes & Noble, Roosevelt University, Woolmark, Best Buy and American Express.  Hanlon has been a guest speaker at the HP Brand Innovation Series, IDEO, Brandworks University, BrandManage Camp, GlobalShop 2007, Urban Land Institute, Best Buy, the American Marketing Association, Parsons School of Design, American Advertising Federation, and HANLON has been quoted in Fast Company, Business Week Online, Entrepreneur, Inc. magazine, and elsewhere. He has been a guest writer in Adweek and Advertising Age.  He has also been asked to join the board of the American Marketing Association in Chicago and become part of a senior task force for the Advertising Research Foundation in New York City. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    3-Apr-09 9:00 AM tag:odeo.com,2009-04-03,24425374 Fri, 03 Apr 2009 06:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24414420-Pat-Hanlon-CEO-of-Thinktopia-Shares-His-Thoughts-On-Innovation-and-the-Strategic-Thinking-Behind-Primal-Branding Co-Host Brad Forsythe interviews Patrick Hanlon, Founder and CEO of THINKTOPIA®. Pat has been a marketing practitioner for over 20 years. His book PRIMAL BRANDING: Create Zealots For Your Brand, Your Company And Your Future was named “Best Read 2006”, has been translated into five languages and included as marketing curriculum at progressive universities including Berkeley and Johns Hopkins. Last year PRIMAL BRANDING was listed in Britain as one of the Top 10 books to read for a ‘crash course’ in marketing and branding.  At THINKTOPIA®, Hanlon and partner Susan Cantor husband a roving troupe of social anthropologists, cultural enthographers, trend spotters, research analysts, venture catalysts, graphic designers, urban planners, innovation experts, videographers, stylists, retail experientialists, cool hunters, forensic researchers, futurists and others to help launch and re-engineer brands. THINKTOPIA® clients have included Levi’s, Wrigley, Taco Bell, Barnes &am... Co-Host Brad Forsythe interviews Patrick Hanlon, Founder and CEO of THINKTOPIA®. Pat has been a marketing practitioner for over 20 years. His book PRIMAL BRANDING: Create Zealots For Your Brand, Your Company And Your Future was named “Best Read 2006”, has been translated into five languages and included as marketing curriculum at progressive universities including Berkeley and Johns Hopkins. Last year PRIMAL BRANDING was listed in Britain as one of the Top 10 books to read for a ‘crash course’ in marketing and branding.  At THINKTOPIA®, Hanlon and partner Susan Cantor husband a roving troupe of social anthropologists, cultural enthographers, trend spotters, research analysts, venture catalysts, graphic designers, urban planners, innovation experts, videographers, stylists, retail experientialists, cool hunters, forensic researchers, futurists and others to help launch and re-engineer brands. THINKTOPIA® clients have included Levi’s, Wrigley, Taco Bell, Barnes & Noble, Roosevelt University, Woolmark, Best Buy and American Express.  Hanlon has been a guest speaker at the HP Brand Innovation Series, IDEO, Brandworks University, BrandManage Camp, GlobalShop 2007, Urban Land Institute, Best Buy, the American Marketing Association, Parsons School of Design, American Advertising Federation, and HANLON has been quoted in Fast Company, Business Week Online, Entrepreneur, Inc. magazine, and elsewhere. He has been a guest writer in Adweek and Advertising Age.  He has also been asked to join the board of the American Marketing Association in Chicago and become part of a senior task force for the Advertising Research Foundation in New York City. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    3-Apr-09 9:00 AM Co-Host Brad Forsythe interviews Patrick Hanlon, Founder and CEO of THINKTOPIA®. Pat has been a marketing practitioner for over 20 years. His book PRIMAL BRANDING: Create Zealots For Your Brand, Your Company And Your Future was named “Best Read 2006”, has been translated into five languages and included as marketing curriculum at progressive universities including Berkeley and Johns Hopkins. Last year PRIMAL BRANDING was listed in Britain as one of the Top 10 books to read for a ‘crash course’ in marketing and branding.  At THINKTOPIA®, Hanlon and partner Susan Cantor husband a roving troupe of social anthropologists, cultural enthographers, trend spotters, research analysts, venture catalysts, graphic designers, urban planners, innovation experts, videographers, stylists, retail experientialists, cool hunters, forensic researchers, futurists and others to help launch and re-engineer brands. THINKTOPIA® clients have included Levi’s, Wrigley, Taco Bell, Barnes & Noble, Roosevelt University, Woolmark, Best Buy and American Express.  Hanlon has been a guest speaker at the HP Brand Innovation Series, IDEO, Brandworks University, BrandManage Camp, GlobalShop 2007, Urban Land Institute, Best Buy, the American Marketing Association, Parsons School of Design, American Advertising Federation, and HANLON has been quoted in Fast Company, Business Week Online, Entrepreneur, Inc. magazine, and elsewhere. He has been a guest writer in Adweek and Advertising Age.  He has also been asked to join the board of the American Marketing Association in Chicago and become part of a senior task force for the Advertising Research Foundation in New York City. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    3-Apr-09 9:00 AM tag:odeo.com,2009-04-03,24414420 Fri, 03 Apr 2009 06:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24384138-Online-Publishers-Association-s-Pam-Horan-Weighs-in-on-Portals-Ad-Networks-Social-Media-Measurement-Standards-and-Other-Hot-Topics-in-the-Digital-World Co-host Brad Forsythe interviews Pam Horan, President of the Online Publishers Association (OPA). Pam was appointed President of the OPA in June 2006 after having served as VP of Marketing and Membership for two years. Prior to joining the OPA, Pam worked at Zinio Systems Inc. where she was the vice president of marketing and oversaw the marketing and distribution partnerships for the digital magazine publishing system.

 Before her time at Zinio she served as the vice president of sales marketing at Women.com Networks, a leading consumer web site for women acquired by iVillage. Additionally, Pam has held numerous sales and marketing management positions for a variety of organizations including International Data Group (IDG), Pretty Good Privacy (PGP) and Symantec Corporation. Pam is a graduate of Boston College. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   27-Mar-09 9:00 AM Co-host Brad Forsythe interviews Pam Horan, President of the Online Publishers Association (OPA). Pam was appointed President of the OPA in June 2006 after having served as VP of Marketing and Membership for two years. Prior to joining the OPA, Pam worked at Zinio Systems Inc. where she was the vice president of marketing and oversaw the marketing and distribution partnerships for the digital magazine publishing system.

 Before her time at Zinio she served as the vice president of sales marketing at Women.com Networks, a leading consumer web site for women acquired by iVillage. Additionally, Pam has held numerous sales and marketing management positions for a variety of organizations including International Data Group (IDG), Pretty Good Privacy (PGP) and Symantec Corporation. Pam is a graduate of Boston College. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   27-Mar-09 9:00 AM Co-host Brad Forsythe interviews Pam Horan, President of the Online Publishers Association (OPA). Pam was appointed President of the OPA in June 2006 after having served as VP of Marketing and Membership for two years. Prior to joining the OPA, Pam worked at Zinio Systems Inc. where she was the vice president of marketing and oversaw the marketing and distribution partnerships for the digital magazine publishing system.

 Before her time at Zinio she served as the vice president of sales marketing at Women.com Networks, a leading consumer web site for women acquired by iVillage. Additionally, Pam has held numerous sales and marketing management positions for a variety of organizations including International Data Group (IDG), Pretty Good Privacy (PGP) and Symantec Corporation. Pam is a graduate of Boston College. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   27-Mar-09 9:00 AM tag:odeo.com,2009-03-27,24384138 Fri, 27 Mar 2009 06:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24345797-Entertainment-Weekly-Publisher-Scott-Donaton-Showcases-the-Role-of-Multiple-Platform-Media-Brands-and-How-Advertisers-Are-Engaging-Audiences-in-the-Age-of-Consumer-Empowerment Co-Host Brad Forsythe interviews Scott Donaton, publisher of Entertainment Weekly, which was recently named one of AdWeek’s 2008 magazine brand leaders, in print and online. Donaton oversees advertising sales, marketing and business development operations, promotion, circulation, events, and public relations for both the weekly magazine and EW.com, winner of MPA’s best entertainment website of the year and one of the most popular and most comprehensive sites for online entertainment coverage. Before being named publisher of Entertainment Weekly in November 2007, Donaton served as publisher at Advertising Age/Creativity, where he oversaw the business and editorial strategies and operations across all platforms -- including print, online, digital, video and conferences. Prior to being named publisher in February 2007, Donaton was AdAge’s associate publisher and editorial director, with a primary responsibility for such high-growth areas as events and conferences; digital new-prod... Co-Host Brad Forsythe interviews Scott Donaton, publisher of Entertainment Weekly, which was recently named one of AdWeek’s 2008 magazine brand leaders, in print and online. Donaton oversees advertising sales, marketing and business development operations, promotion, circulation, events, and public relations for both the weekly magazine and EW.com, winner of MPA’s best entertainment website of the year and one of the most popular and most comprehensive sites for online entertainment coverage. Before being named publisher of Entertainment Weekly in November 2007, Donaton served as publisher at Advertising Age/Creativity, where he oversaw the business and editorial strategies and operations across all platforms -- including print, online, digital, video and conferences. Prior to being named publisher in February 2007, Donaton was AdAge’s associate publisher and editorial director, with a primary responsibility for such high-growth areas as events and conferences; digital new-product development; and global licensing. A veteran of the media industry for nearly two decades, Donaton also spent seven years as editor of Advertising Age, overseeing editorial strategy and day-to-day operations of the weekly Ad Age and its real-time online edition. In 2006, Donaton was named one of the “21 Most Intriguing People in Media” by MIN Magazine, which noted in a profile that he “has the uncanny ability to anticipate the next thing.” Donaton was inducted into the American Advertising Federation’s Advertising Hall of Achievement recognizing the work of executives under 40, and now sits on the AAF board. He was the 2006 recipient of the American Business Media/Medill School of Journalism McAllister Fellowship. Donaton was recently named to the 2008 Folio 40 list, the oldest, most comprehensive compilation of its kind.  The Folio 40 selects individuals who best represent an increasingly multifaceted media landscape and the best of what the industry has to offer.  Donaton is the author of the non-fiction book “Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive,” published by McGraw-Hill in 2004. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   20-Mar-09 9:00 AM Co-Host Brad Forsythe interviews Scott Donaton, publisher of Entertainment Weekly, which was recently named one of AdWeek’s 2008 magazine brand leaders, in print and online. Donaton oversees advertising sales, marketing and business development operations, promotion, circulation, events, and public relations for both the weekly magazine and EW.com, winner of MPA’s best entertainment website of the year and one of the most popular and most comprehensive sites for online entertainment coverage. Before being named publisher of Entertainment Weekly in November 2007, Donaton served as publisher at Advertising Age/Creativity, where he oversaw the business and editorial strategies and operations across all platforms -- including print, online, digital, video and conferences. Prior to being named publisher in February 2007, Donaton was AdAge’s associate publisher and editorial director, with a primary responsibility for such high-growth areas as events and conferences; digital new-product development; and global licensing. A veteran of the media industry for nearly two decades, Donaton also spent seven years as editor of Advertising Age, overseeing editorial strategy and day-to-day operations of the weekly Ad Age and its real-time online edition. In 2006, Donaton was named one of the “21 Most Intriguing People in Media” by MIN Magazine, which noted in a profile that he “has the uncanny ability to anticipate the next thing.” Donaton was inducted into the American Advertising Federation’s Advertising Hall of Achievement recognizing the work of executives under 40, and now sits on the AAF board. He was the 2006 recipient of the American Business Media/Medill School of Journalism McAllister Fellowship. Donaton was recently named to the 2008 Folio 40 list, the oldest, most comprehensive compilation of its kind.  The Folio 40 selects individuals who best represent an increasingly multifaceted media landscape and the best of what the industry has to offer.  Donaton is the author of the non-fiction book “Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive,” published by McGraw-Hill in 2004. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   20-Mar-09 9:00 AM tag:odeo.com,2009-03-20,24345797 Fri, 20 Mar 2009 06:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24311979-Strategy-and-Analysis-Expert-Amir-Haque-Brings-Fuzzy-ROI-into-Focus-With-A-Conversation-on-ROI-Measurability-and-Strategy Co-Host Brad Forsythe interviews Amir Haque, head of strategy and analytics for Donat/Wald, two of the cornerstones of what the agency does. He co-developed the agency’s ROI-based approach to advertising, which leads the industry in defining accountability as a cornerstone of the future of advertising.  For Donat/Wald’s data-and metrics-driven company, Haque ensures that they are analyzing the data in a way that serves the highest objectives. It is through this lens that he’s able to discover market-cornering opportunities for clients such as eHarmony, Hotwire.com, SouthBeachDiet.com and many others. He designed and managed the development of a comprehensive tracking and analysis system that has handled more than $500 million of cumulative client spending.  Early in his career, Haque served as a consultant for the Boston Consulting Group. There he honed his skills at building financial models and distilling complex problems into solvable pieces, for clients such as Wh... Co-Host Brad Forsythe interviews Amir Haque, head of strategy and analytics for Donat/Wald, two of the cornerstones of what the agency does. He co-developed the agency’s ROI-based approach to advertising, which leads the industry in defining accountability as a cornerstone of the future of advertising.  For Donat/Wald’s data-and metrics-driven company, Haque ensures that they are analyzing the data in a way that serves the highest objectives. It is through this lens that he’s able to discover market-cornering opportunities for clients such as eHarmony, Hotwire.com, SouthBeachDiet.com and many others. He designed and managed the development of a comprehensive tracking and analysis system that has handled more than $500 million of cumulative client spending.  Early in his career, Haque served as a consultant for the Boston Consulting Group. There he honed his skills at building financial models and distilling complex problems into solvable pieces, for clients such as Whirlpool, Canadian Tire and Onex.   Haque has an MBA from Yale University’s School of Management. At the time he completed his studies, Haque was the youngest person to have graduated Yale’s MBA program. He also holds a bachelor’s degree in Engineering Science from the University of Western Ontario.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   13-Mar-09 9:00 AM Co-Host Brad Forsythe interviews Amir Haque, head of strategy and analytics for Donat/Wald, two of the cornerstones of what the agency does. He co-developed the agency’s ROI-based approach to advertising, which leads the industry in defining accountability as a cornerstone of the future of advertising.  For Donat/Wald’s data-and metrics-driven company, Haque ensures that they are analyzing the data in a way that serves the highest objectives. It is through this lens that he’s able to discover market-cornering opportunities for clients such as eHarmony, Hotwire.com, SouthBeachDiet.com and many others. He designed and managed the development of a comprehensive tracking and analysis system that has handled more than $500 million of cumulative client spending.  Early in his career, Haque served as a consultant for the Boston Consulting Group. There he honed his skills at building financial models and distilling complex problems into solvable pieces, for clients such as Whirlpool, Canadian Tire and Onex.   Haque has an MBA from Yale University’s School of Management. At the time he completed his studies, Haque was the youngest person to have graduated Yale’s MBA program. He also holds a bachelor’s degree in Engineering Science from the University of Western Ontario.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   13-Mar-09 9:00 AM tag:odeo.com,2009-03-13,24311979 Fri, 13 Mar 2009 06:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24277011-Author-and-Former-Ogilvy-Chairman-Kenneth-Roman-Illuminates-On-the-Life-and-Times-of-David-Ogilvy Co-host Brad Forsythe interviews Ken Roman, author of The King of Madison Avenue: David and the Making of Modern Advertising. Ken is a former Chairman/CEO of Ogilvy & Mather Worldwide, the highly regarded advertising and communications firm founded by David Ogilvy. He joined the agency in 1963 as an assistant account executive and served as Chairman from 1985 to 1989. In his 26 years with the company, he helped build the business of major clients including American Express, Unilever, Kimberly-Clark and General Foods, and grew Ogilvy& Mather’s global network and creative reputation. Before O&M he worked in several corporate communications positions. After leaving O&M in 1989, he joined American Express in a senior communications position for a brief stint before becoming a consultant, board director and author. He was a senior advisor to Price Waterhouse and served on a number of boards (notably Compaq Computer, Brunswick, Gartner) and nonprofit boards (The New Y... Co-host Brad Forsythe interviews Ken Roman, author of The King of Madison Avenue: David and the Making of Modern Advertising. Ken is a former Chairman/CEO of Ogilvy & Mather Worldwide, the highly regarded advertising and communications firm founded by David Ogilvy. He joined the agency in 1963 as an assistant account executive and served as Chairman from 1985 to 1989. In his 26 years with the company, he helped build the business of major clients including American Express, Unilever, Kimberly-Clark and General Foods, and grew Ogilvy& Mather’s global network and creative reputation. Before O&M he worked in several corporate communications positions. After leaving O&M in 1989, he joined American Express in a senior communications position for a brief stint before becoming a consultant, board director and author. He was a senior advisor to Price Waterhouse and served on a number of boards (notably Compaq Computer, Brunswick, Gartner) and nonprofit boards (The New York Botanical Garden, National Organization on Disability). He is the co-author of two business classics – How to Advertise and Writing That Works, both in third editions. His biography of his former boss, THE KING OF MADISON AVENUE: David and the Making of Modern Advertising, will be published in January by Palgrave Macmillan. A graduate of Dartmouth College (Editor of the daily newspaper), he was born in Boston, lives in New York, is married to a native New Yorker, and escapes with her to Nantucket. He plays racquet sports and golf, and regards gardening as a competitive sport. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  6-Mar-09 9:00 AM Co-host Brad Forsythe interviews Ken Roman, author of The King of Madison Avenue: David and the Making of Modern Advertising. Ken is a former Chairman/CEO of Ogilvy & Mather Worldwide, the highly regarded advertising and communications firm founded by David Ogilvy. He joined the agency in 1963 as an assistant account executive and served as Chairman from 1985 to 1989. In his 26 years with the company, he helped build the business of major clients including American Express, Unilever, Kimberly-Clark and General Foods, and grew Ogilvy& Mather’s global network and creative reputation. Before O&M he worked in several corporate communications positions. After leaving O&M in 1989, he joined American Express in a senior communications position for a brief stint before becoming a consultant, board director and author. He was a senior advisor to Price Waterhouse and served on a number of boards (notably Compaq Computer, Brunswick, Gartner) and nonprofit boards (The New York Botanical Garden, National Organization on Disability). He is the co-author of two business classics – How to Advertise and Writing That Works, both in third editions. His biography of his former boss, THE KING OF MADISON AVENUE: David and the Making of Modern Advertising, will be published in January by Palgrave Macmillan. A graduate of Dartmouth College (Editor of the daily newspaper), he was born in Boston, lives in New York, is married to a native New Yorker, and escapes with her to Nantucket. He plays racquet sports and golf, and regards gardening as a competitive sport. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  6-Mar-09 9:00 AM tag:odeo.com,2009-03-06,24277011 Fri, 06 Mar 2009 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24239931-CEO-of-GSD-M-Idea-City-Roy-Spence-Explains-How-He-Found-Purpose-For-Writing-His-New-Book-It-s-Not-What-You-Sell-It-s-What-You-Stand-For Co-host Brad Forsythe interviews Roy Spence, coauthor of It’s Not What You Sell, It’s What You Stand For. Roy is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands. In 1971, Roy and a group of friends founded the agency just after graduating from the University of Texas at Austin. Roy led an effort to build an environment where ideas are destined to flourish and making a difference was a priority from day one. Under Roy’s leadership, the agency flew with Herb Kelleher and Southwest Airlines and helped grow the most successful airline in aviation history and rode with Sam Walton and Wal-Mart and helped build the largest company in the world. They cooked with Norm Brinker and Chili’s and helped serve up the most successful casual-dining restaurant in America and delivered for Ed Whitacre and AT&T and helped produce the largest telecommunications company in the ... Co-host Brad Forsythe interviews Roy Spence, coauthor of It’s Not What You Sell, It’s What You Stand For. Roy is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands. In 1971, Roy and a group of friends founded the agency just after graduating from the University of Texas at Austin. Roy led an effort to build an environment where ideas are destined to flourish and making a difference was a priority from day one. Under Roy’s leadership, the agency flew with Herb Kelleher and Southwest Airlines and helped grow the most successful airline in aviation history and rode with Sam Walton and Wal-Mart and helped build the largest company in the world. They cooked with Norm Brinker and Chili’s and helped serve up the most successful casual-dining restaurant in America and delivered for Ed Whitacre and AT&T and helped produce the largest telecommunications company in the world. And they declared “Don’t Mess with Texas,” creating one of America’s favorite advertising slogans. They went on to work with Presidents George H.W. Bush and Bill Clinton to encourage Americans to make a difference with disaster relief efforts. They work with the Clinton Foundation and the Clinton Global Initiative in making a difference around the world. And they brought perspective and unity to a damaged country after 9/11 with the moving “I Am an American” pro-bono ad campaign. Through their philosophy called Purpose-based Branding,™ GSD&M Idea City and their Purpose Institute division help organizations identify, simplify and articulate their purpose— the fundamental difference they’re trying to make in the world and their reason for being beyond making money. Through purpose and visionary ideas that make a difference, GSD&M Idea City is in the business of growing clients’ businesses. The agency’s roster of purpose-based clients includes: Southwest Airlines, MasterCard, BMW, John Deere, L.L.Bean, Kohler, American Legacy Foundation, AARP, Hallmark, Lennox, Norwegian Cruise Line, PGA TOUR, American Red Cross, World Market, AT&T, Popeyes Louisiana Kitchen, Marshalls, the United States Air Force, Cancer Treatment Centers of America and Compass Bank. Roy Spence has been named Ad Man of the Year, Idea Man of the Century and University of Texas Distinguished Alumnus, among other accolades. In September 2006, The Amazing Faith of Texas, a book by Roy Spence and the People of Texas was published, and in 2007 he was named to the board of directors of the Lyndon Baines Johnson Foundation. Roy has been interviewed by The Wall Street Journal, USA Today, The New York Times, BusinessWeek, U.S. News & World Report, Esquire, Fast Company, INC. and FORTUNE. A popular keynote speaker, he regularly addresses audiences from throughout the business, government and nonprofit communities. Roy and his wife, Mary, have three children. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 27-Feb-09 9:00 AM Co-host Brad Forsythe interviews Roy Spence, coauthor of It’s Not What You Sell, It’s What You Stand For. Roy is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands. In 1971, Roy and a group of friends founded the agency just after graduating from the University of Texas at Austin. Roy led an effort to build an environment where ideas are destined to flourish and making a difference was a priority from day one. Under Roy’s leadership, the agency flew with Herb Kelleher and Southwest Airlines and helped grow the most successful airline in aviation history and rode with Sam Walton and Wal-Mart and helped build the largest company in the world. They cooked with Norm Brinker and Chili’s and helped serve up the most successful casual-dining restaurant in America and delivered for Ed Whitacre and AT&T and helped produce the largest telecommunications company in the world. And they declared “Don’t Mess with Texas,” creating one of America’s favorite advertising slogans. They went on to work with Presidents George H.W. Bush and Bill Clinton to encourage Americans to make a difference with disaster relief efforts. They work with the Clinton Foundation and the Clinton Global Initiative in making a difference around the world. And they brought perspective and unity to a damaged country after 9/11 with the moving “I Am an American” pro-bono ad campaign. Through their philosophy called Purpose-based Branding,™ GSD&M Idea City and their Purpose Institute division help organizations identify, simplify and articulate their purpose— the fundamental difference they’re trying to make in the world and their reason for being beyond making money. Through purpose and visionary ideas that make a difference, GSD&M Idea City is in the business of growing clients’ businesses. The agency’s roster of purpose-based clients includes: Southwest Airlines, MasterCard, BMW, John Deere, L.L.Bean, Kohler, American Legacy Foundation, AARP, Hallmark, Lennox, Norwegian Cruise Line, PGA TOUR, American Red Cross, World Market, AT&T, Popeyes Louisiana Kitchen, Marshalls, the United States Air Force, Cancer Treatment Centers of America and Compass Bank. Roy Spence has been named Ad Man of the Year, Idea Man of the Century and University of Texas Distinguished Alumnus, among other accolades. In September 2006, The Amazing Faith of Texas, a book by Roy Spence and the People of Texas was published, and in 2007 he was named to the board of directors of the Lyndon Baines Johnson Foundation. Roy has been interviewed by The Wall Street Journal, USA Today, The New York Times, BusinessWeek, U.S. News & World Report, Esquire, Fast Company, INC. and FORTUNE. A popular keynote speaker, he regularly addresses audiences from throughout the business, government and nonprofit communities. Roy and his wife, Mary, have three children. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 27-Feb-09 9:00 AM tag:odeo.com,2009-02-27,24239931 Fri, 27 Feb 2009 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24012484-Chairman-and-Chief-Creative-Officer-Steffan-Postaer-Shares-his-Novel-Ideas-and-Philosophical-Challenges-of-Working-in-the-Ad-Industry Co-host Brad Forsythe interviews Steffan Postaer, Author of the Happy Soul Industry. A copywriter by trade, Steffan is perhaps best known for his provocative work on behalf of Altoids, The Curiously Strong Mints.  Other highlights of his career include co-authoring the famous “Not your father’s Oldsmobile” campaign and penning a commercial for Heinz, which won a Gold Lion at the Cannes Lions International Advertising Festival. Now Chairman and Chief Creative Officer of one of the world’s largest advertising concerns, Euro RSCG Chicago, Steffan is responsible for overall creative leadership and quality of the creative product.  He is the recipient of advertising’s most prestigious awards including a Kelly Award, Best of Show, and gold and silver awards at competitions such as the One Show, the Addy Awards, and the Cannes Lions Festival. Steffan’s short stories have been included in the 1994 and 1995 editions of New Voices in Poetry and Prose.  His first Novel, The Last... Co-host Brad Forsythe interviews Steffan Postaer, Author of the Happy Soul Industry. A copywriter by trade, Steffan is perhaps best known for his provocative work on behalf of Altoids, The Curiously Strong Mints.  Other highlights of his career include co-authoring the famous “Not your father’s Oldsmobile” campaign and penning a commercial for Heinz, which won a Gold Lion at the Cannes Lions International Advertising Festival. Now Chairman and Chief Creative Officer of one of the world’s largest advertising concerns, Euro RSCG Chicago, Steffan is responsible for overall creative leadership and quality of the creative product.  He is the recipient of advertising’s most prestigious awards including a Kelly Award, Best of Show, and gold and silver awards at competitions such as the One Show, the Addy Awards, and the Cannes Lions Festival. Steffan’s short stories have been included in the 1994 and 1995 editions of New Voices in Poetry and Prose.  His first Novel, The Last Generation, was published by Inkwater Press.  The story was later optioned by Touchstone Television for a TV series. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    30-Jan-09 9:00 AM Co-host Brad Forsythe interviews Steffan Postaer, Author of the Happy Soul Industry. A copywriter by trade, Steffan is perhaps best known for his provocative work on behalf of Altoids, The Curiously Strong Mints.  Other highlights of his career include co-authoring the famous “Not your father’s Oldsmobile” campaign and penning a commercial for Heinz, which won a Gold Lion at the Cannes Lions International Advertising Festival. Now Chairman and Chief Creative Officer of one of the world’s largest advertising concerns, Euro RSCG Chicago, Steffan is responsible for overall creative leadership and quality of the creative product.  He is the recipient of advertising’s most prestigious awards including a Kelly Award, Best of Show, and gold and silver awards at competitions such as the One Show, the Addy Awards, and the Cannes Lions Festival. Steffan’s short stories have been included in the 1994 and 1995 editions of New Voices in Poetry and Prose.  His first Novel, The Last Generation, was published by Inkwater Press.  The story was later optioned by Touchstone Television for a TV series. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    30-Jan-09 9:00 AM tag:odeo.com,2009-01-30,24012484 Fri, 30 Jan 2009 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23942232-Publicist-to-the-Stars-Howard-Bragman-Shares-the-Limelight-and-Explains-How-to-Draw-Attention-to-Your-Company-Your-Social-Cause-or-Yourself Co-host Brad Forsythe interviews Howard Bragman, Author of Where’s My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve. Howard has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. Howard founded a strategic media and public relations agency, Fifteen Minutes, in 2005, which represents a broad yet focused client base in a diverse range of areas:  personality, corporate entertainment, special events, consumer products, gay/lesbian market, media training and crisis management. He has media trained hundreds of people including actors, CEOs, physicians, elected officials and attorneys. Howard's book, Where's My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve, is set for release in January 2009.  Published by The Penguin Group, the book contains insight and advice from Howard's years in the business of public relations, as well as accounts of his numerous experi... Co-host Brad Forsythe interviews Howard Bragman, Author of Where’s My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve. Howard has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. Howard founded a strategic media and public relations agency, Fifteen Minutes, in 2005, which represents a broad yet focused client base in a diverse range of areas:  personality, corporate entertainment, special events, consumer products, gay/lesbian market, media training and crisis management. He has media trained hundreds of people including actors, CEOs, physicians, elected officials and attorneys. Howard's book, Where's My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve, is set for release in January 2009.  Published by The Penguin Group, the book contains insight and advice from Howard's years in the business of public relations, as well as accounts of his numerous experiences dealing with Hollywood celebrities and major corporations. In addition to founding Bragman Nyman Cafarelli Public Relations and Marketing (BNC) in 1989, Howard was also an adjunct professor of Public Relations at the University of Southern California’s Annenberg School for Communications for six years. He has been honored for his teaching excellence by his students and the University. Howard is a nationally respected crisis counselor and has provided litigation support for a significant number of high-profile cases and individuals. These include: Joseph Steffan who was kicked out of the US Naval Academy for his sexual orientation; The Lewinsky Family; and Sharon Smith in Smith v. Knoller, a high-profile civil rights and justice trial involving a tragic dog mauling death. He has written bylined articles for publications including: Advertising Age, The Advocate, The Los Angeles Times and Playboy. A frequent television guest on issues involving the entertainment industry and popular culture, Howard has appeared on local and network news programs more than 100 times including Oprah, The Today Show, CNN, ABC, CBS, NBC, MSNBC, CNBC, Fox and E, as well as in hundreds of national magazines and local newspapers. He has been a featured speaker for numerous groups including The US Conference of Mayors; The UJC Youth Congress; and many others. Howard Bragman was born and raised in Flint, Michigan and graduated with a B.A. from The University of Michigan, in Journalism and Psychology in 1978. Previous to starting his agency he was a vice president in the Chicago and Los Angeles offices of Burson-Marsteller Public Relations. He resides in Los Angeles with his partner, Chuck O'Donnell, a nationally-respected horse trainer, two dogs and a parrot. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  23-Jan-09 9:00 AM Co-host Brad Forsythe interviews Howard Bragman, Author of Where’s My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve. Howard has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. Howard founded a strategic media and public relations agency, Fifteen Minutes, in 2005, which represents a broad yet focused client base in a diverse range of areas:  personality, corporate entertainment, special events, consumer products, gay/lesbian market, media training and crisis management. He has media trained hundreds of people including actors, CEOs, physicians, elected officials and attorneys. Howard's book, Where's My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve, is set for release in January 2009.  Published by The Penguin Group, the book contains insight and advice from Howard's years in the business of public relations, as well as accounts of his numerous experiences dealing with Hollywood celebrities and major corporations. In addition to founding Bragman Nyman Cafarelli Public Relations and Marketing (BNC) in 1989, Howard was also an adjunct professor of Public Relations at the University of Southern California’s Annenberg School for Communications for six years. He has been honored for his teaching excellence by his students and the University. Howard is a nationally respected crisis counselor and has provided litigation support for a significant number of high-profile cases and individuals. These include: Joseph Steffan who was kicked out of the US Naval Academy for his sexual orientation; The Lewinsky Family; and Sharon Smith in Smith v. Knoller, a high-profile civil rights and justice trial involving a tragic dog mauling death. He has written bylined articles for publications including: Advertising Age, The Advocate, The Los Angeles Times and Playboy. A frequent television guest on issues involving the entertainment industry and popular culture, Howard has appeared on local and network news programs more than 100 times including Oprah, The Today Show, CNN, ABC, CBS, NBC, MSNBC, CNBC, Fox and E, as well as in hundreds of national magazines and local newspapers. He has been a featured speaker for numerous groups including The US Conference of Mayors; The UJC Youth Congress; and many others. Howard Bragman was born and raised in Flint, Michigan and graduated with a B.A. from The University of Michigan, in Journalism and Psychology in 1978. Previous to starting his agency he was a vice president in the Chicago and Los Angeles offices of Burson-Marsteller Public Relations. He resides in Los Angeles with his partner, Chuck O'Donnell, a nationally-respected horse trainer, two dogs and a parrot. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  23-Jan-09 9:00 AM tag:odeo.com,2009-01-23,23942232 Fri, 23 Jan 2009 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23859960-%E2%80%9CWhere-Am-I-Wearing%E2%80%9D-Author-Kelsey-Timmerman-Stitches-Together-His-Adventures-While-Investigating-the-Global-Garment-Industry Co-host Brad Forsythe interviews Kelsey Timmerman, Author of Where Am I Wearing. Kelsey Timmerman is a freelance writer who focuses on globalization, travel, and the outdoors. He has spent the night in Castle Dracula in Romania, gone undercover as an underwear buyer in Bangladesh, played PlayStation in Kosovo, taught an island village to play baseball in Honduras, and in another life, worked as a SCUBA instructor in Key West, Florida.  He lives in Muncie, Indiana. Check out his blog: www.whereamiwearing.com. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 9-Jan-09 9:00 AM Co-host Brad Forsythe interviews Kelsey Timmerman, Author of Where Am I Wearing. Kelsey Timmerman is a freelance writer who focuses on globalization, travel, and the outdoors. He has spent the night in Castle Dracula in Romania, gone undercover as an underwear buyer in Bangladesh, played PlayStation in Kosovo, taught an island village to play baseball in Honduras, and in another life, worked as a SCUBA instructor in Key West, Florida.  He lives in Muncie, Indiana. Check out his blog: www.whereamiwearing.com. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 9-Jan-09 9:00 AM Co-host Brad Forsythe interviews Kelsey Timmerman, Author of Where Am I Wearing. Kelsey Timmerman is a freelance writer who focuses on globalization, travel, and the outdoors. He has spent the night in Castle Dracula in Romania, gone undercover as an underwear buyer in Bangladesh, played PlayStation in Kosovo, taught an island village to play baseball in Honduras, and in another life, worked as a SCUBA instructor in Key West, Florida.  He lives in Muncie, Indiana. Check out his blog: www.whereamiwearing.com. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 9-Jan-09 9:00 AM tag:odeo.com,2009-01-09,23859960 Fri, 09 Jan 2009 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23833442-Tom-Asacker-Author-of-%E2%80%9CA-Little-Less-Conversation%E2%80%9D-Describes-How-to-Connect-and-Engage-Consumers-in-Today%E2%80%99s-Noisy-Commercial-Environment Co-host Brad Forsythe interviews Tom Asacker, Author of A Little Less Conversation. Tom Asacker writes, teaches, and speaks about radically new practices and ideas for marketplace success in chaotic times. He is a brand adviser and author of critically acclaimed books including his latest, A Little Less Conversation, and A Clear Eye for Branding, published by Paramount Market Publishing, New York.  In Tom Peters' renowned book, Re-imagine!, Peters refers to Asacker as a "marketing guru."  More often described as a catalyst and non-conformist and acclaimed for his no-nonsense style, Tom Asacker is the author of A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business for the new, customer-controlled economy. Tom's first book, Sandbox Wisdom, a heartwarming story about a CEO's search for meaning and success in the world of business and work, was a business bestseller in the U.S., and was published internationally to rave revie... Co-host Brad Forsythe interviews Tom Asacker, Author of A Little Less Conversation. Tom Asacker writes, teaches, and speaks about radically new practices and ideas for marketplace success in chaotic times. He is a brand adviser and author of critically acclaimed books including his latest, A Little Less Conversation, and A Clear Eye for Branding, published by Paramount Market Publishing, New York.  In Tom Peters' renowned book, Re-imagine!, Peters refers to Asacker as a "marketing guru."  More often described as a catalyst and non-conformist and acclaimed for his no-nonsense style, Tom Asacker is the author of A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business for the new, customer-controlled economy. Tom's first book, Sandbox Wisdom, a heartwarming story about a CEO's search for meaning and success in the world of business and work, was a business bestseller in the U.S., and was published internationally to rave reviews. A popular speaker, Tom has lectured on customer relationships, business, branding, and innovation to corporate, association, and university audiences around the world.  As an independent business consultant, he's advised start-up ventures, NPOs, and Fortune 500 companies on marketplace trends and strategic brand development. Asacker is a former GE corporate executive and co-founder and President of a high-tech medical device company, as well as a student and critic of popular culture. Beyond his success as an entrepreneur and author, Tom is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, M.I.T., and Y.E.O. as a past member of their "Birthing of Giants" executive leadership program. Visit acleareye.com to learn more.  For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   2-Jan-09 9:00 AM Co-host Brad Forsythe interviews Tom Asacker, Author of A Little Less Conversation. Tom Asacker writes, teaches, and speaks about radically new practices and ideas for marketplace success in chaotic times. He is a brand adviser and author of critically acclaimed books including his latest, A Little Less Conversation, and A Clear Eye for Branding, published by Paramount Market Publishing, New York.  In Tom Peters' renowned book, Re-imagine!, Peters refers to Asacker as a "marketing guru."  More often described as a catalyst and non-conformist and acclaimed for his no-nonsense style, Tom Asacker is the author of A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business for the new, customer-controlled economy. Tom's first book, Sandbox Wisdom, a heartwarming story about a CEO's search for meaning and success in the world of business and work, was a business bestseller in the U.S., and was published internationally to rave reviews. A popular speaker, Tom has lectured on customer relationships, business, branding, and innovation to corporate, association, and university audiences around the world.  As an independent business consultant, he's advised start-up ventures, NPOs, and Fortune 500 companies on marketplace trends and strategic brand development. Asacker is a former GE corporate executive and co-founder and President of a high-tech medical device company, as well as a student and critic of popular culture. Beyond his success as an entrepreneur and author, Tom is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, M.I.T., and Y.E.O. as a past member of their "Birthing of Giants" executive leadership program. Visit acleareye.com to learn more.  For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   2-Jan-09 9:00 AM tag:odeo.com,2009-01-02,23833442 Fri, 02 Jan 2009 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23818905-Author-Michael-Port-Explains-Why-Doing-the-Opposite-When-It-Comes-to-Selling-Is-Always-the-Better-Choice Co-host Brad Forsythe interviews Michael Port, Author of The Contrarian Effect. Called a "marketing guru" by the Wall Street Journal, Michael Port has provided coaching and consulting services to over 20,000 business owners. As an expert he has been interviewed on TV networks such as CNBC and MSNBC and for numerous newspapers and magazines. As a speaker, he has headlined events with leaders like Jim Collins, Seth Godin and Tom Peters.   As an author he has written the mega-bestselling Book Yourself Solid, Beyond Booked Solid and The Contrarian Effect: Why It Pays (BIG) To Take Typical Sales Advice and Do The Opposite which was selected by the Editorial Board of Amazon.com as the #9 Best Business Book of 2008.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   26-Dec-08 9:00 AM Co-host Brad Forsythe interviews Michael Port, Author of The Contrarian Effect. Called a "marketing guru" by the Wall Street Journal, Michael Port has provided coaching and consulting services to over 20,000 business owners. As an expert he has been interviewed on TV networks such as CNBC and MSNBC and for numerous newspapers and magazines. As a speaker, he has headlined events with leaders like Jim Collins, Seth Godin and Tom Peters.   As an author he has written the mega-bestselling Book Yourself Solid, Beyond Booked Solid and The Contrarian Effect: Why It Pays (BIG) To Take Typical Sales Advice and Do The Opposite which was selected by the Editorial Board of Amazon.com as the #9 Best Business Book of 2008.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   26-Dec-08 9:00 AM Co-host Brad Forsythe interviews Michael Port, Author of The Contrarian Effect. Called a "marketing guru" by the Wall Street Journal, Michael Port has provided coaching and consulting services to over 20,000 business owners. As an expert he has been interviewed on TV networks such as CNBC and MSNBC and for numerous newspapers and magazines. As a speaker, he has headlined events with leaders like Jim Collins, Seth Godin and Tom Peters.   As an author he has written the mega-bestselling Book Yourself Solid, Beyond Booked Solid and The Contrarian Effect: Why It Pays (BIG) To Take Typical Sales Advice and Do The Opposite which was selected by the Editorial Board of Amazon.com as the #9 Best Business Book of 2008.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   26-Dec-08 9:00 AM tag:odeo.com,2008-12-26,23818905 Fri, 26 Dec 2008 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23789687-Hear-George-Lois-Talk-About-the-Golden-Age-of-Advertising-Part-II Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Author of "The Big Idea."    George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; createda new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger ... Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Author of "The Big Idea."    George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; createda new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.  George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as a subject of the Master Series at the School of Visual Arts. He is the author of George, be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; Covering the ’60s (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller coaster ride through the eye-popping panorama of American pop culture; and his eighth, and most recent book, George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling archeological dig revealing the influences on 100 of his Big Ideas.       For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discusssion. 19-Dec-08 9:00 AM Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Author of "The Big Idea."    George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; createda new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.  George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as a subject of the Master Series at the School of Visual Arts. He is the author of George, be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; Covering the ’60s (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller coaster ride through the eye-popping panorama of American pop culture; and his eighth, and most recent book, George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling archeological dig revealing the influences on 100 of his Big Ideas.       For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discusssion. 19-Dec-08 9:00 AM tag:odeo.com,2008-12-19,23789687 Fri, 19 Dec 2008 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23753735-Hear-George-Lois-Talk-About-the-Golden-Age-of-Advertising-Part-I Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Author of "The Big Idea."    George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; createda new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger ... Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Author of "The Big Idea."    George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; createda new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.  George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as a subject of the Master Series at the School of Visual Arts. He is the author of George, be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; Covering the ’60s (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller coaster ride through the eye-popping panorama of American pop culture; and his eighth, and most recent book, George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling archeological dig revealing the influences on 100 of his Big Ideas.       For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discusssion. 12-Dec-08 9:00 AM Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Author of "The Big Idea."    George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; createda new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.  George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as a subject of the Master Series at the School of Visual Arts. He is the author of George, be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; Covering the ’60s (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller coaster ride through the eye-popping panorama of American pop culture; and his eighth, and most recent book, George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling archeological dig revealing the influences on 100 of his Big Ideas.       For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discusssion. 12-Dec-08 9:00 AM tag:odeo.com,2008-12-12,23753735 Fri, 12 Dec 2008 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23719356-Joseph-Michelli-Explains-the-Legendary-Customer-Service-Secrets-of-the-Ritz-Carlton-Hotel-Company Co-host Brad Forsythe interviews  Dr. Joseph Michelli, author of  The New Gold Standard. In addition to being a best-selling author, he is an internationally sought-after speaker and corporate consultant. Leadership guru John Maxwell has suggested that “Joseph must be considered on the short list of today’s influential leadership authors.” Joseph expands that influence through engaging keynote presentations which demonstrate enduring leadership principles, legendary customer service strategies, and practical employee empowerment and innovation approaches. His insights encourage leaders and frontline workers to grow and invest passionately in business and interpersonal relationships. In addition to writing books such as The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary , When Fish Fly (about the World Famous Pike Place Fish Market in Seattle) and The New Gold Standard (about The Ritz-Carlton Hotel Company), Joseph has also been featured on ... Co-host Brad Forsythe interviews  Dr. Joseph Michelli, author of  The New Gold Standard. In addition to being a best-selling author, he is an internationally sought-after speaker and corporate consultant. Leadership guru John Maxwell has suggested that “Joseph must be considered on the short list of today’s influential leadership authors.” Joseph expands that influence through engaging keynote presentations which demonstrate enduring leadership principles, legendary customer service strategies, and practical employee empowerment and innovation approaches. His insights encourage leaders and frontline workers to grow and invest passionately in business and interpersonal relationships. In addition to writing books such as The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary , When Fish Fly (about the World Famous Pike Place Fish Market in Seattle) and The New Gold Standard (about The Ritz-Carlton Hotel Company), Joseph has also been featured on television programs such as The Glenn Beck Show and CNBC’s “ On the Money ,” produced on-line training tools for BusinessWeek Magazine , and has conducted hundreds of radio and print interviews. Most importantly, Dr. Michelli is passionate about leadership, employee engagement and elevating customer service to the level of memorable customer experiences.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 5-Dec-08 9:00 AM Co-host Brad Forsythe interviews  Dr. Joseph Michelli, author of  The New Gold Standard. In addition to being a best-selling author, he is an internationally sought-after speaker and corporate consultant. Leadership guru John Maxwell has suggested that “Joseph must be considered on the short list of today’s influential leadership authors.” Joseph expands that influence through engaging keynote presentations which demonstrate enduring leadership principles, legendary customer service strategies, and practical employee empowerment and innovation approaches. His insights encourage leaders and frontline workers to grow and invest passionately in business and interpersonal relationships. In addition to writing books such as The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary , When Fish Fly (about the World Famous Pike Place Fish Market in Seattle) and The New Gold Standard (about The Ritz-Carlton Hotel Company), Joseph has also been featured on television programs such as The Glenn Beck Show and CNBC’s “ On the Money ,” produced on-line training tools for BusinessWeek Magazine , and has conducted hundreds of radio and print interviews. Most importantly, Dr. Michelli is passionate about leadership, employee engagement and elevating customer service to the level of memorable customer experiences.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 5-Dec-08 9:00 AM tag:odeo.com,2008-12-05,23719356 Fri, 05 Dec 2008 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23598776-Rishad-Tobaccowala-CEO-of-Denuo-and-Chief-Innovation-Officer-of-Publicis-Media-Explains-New-Media-Opportunities-for-Today%E2%80%99s-Innovative-Marketer Co-host Brad Forsythe interviews Rishad Tobaccowala, the CEO of Denuo, a futures “think-do” company that helps its clients get to the future first in ways that make “tomorrow tangible today”. Denuo combines strategy, research, ideas, program management and ventures to help clients as varied as Hewlett Packard, Kellogg’s and DuPont and also works with start-ups such as Bright Cove and Sling Media.   Tobaccowala simultaneously serves as Chief Innovation Officer of Publicis Groupe Media (PGM). Formed in 2004, PGM is a management board that oversees two major media networks: Starcom MediaVest Group (SMG) and Zenith Optimedia, which together allocate over $45 billion in global media spending.  Prior to his current roles, Tobaccowala was the founder and President of SMG Next, the first and most comprehensive futures practice in the media industry. The development of SMG Next resulted in the launch of several successful practices for SMG including: SMG Play, the first compan... Co-host Brad Forsythe interviews Rishad Tobaccowala, the CEO of Denuo, a futures “think-do” company that helps its clients get to the future first in ways that make “tomorrow tangible today”. Denuo combines strategy, research, ideas, program management and ventures to help clients as varied as Hewlett Packard, Kellogg’s and DuPont and also works with start-ups such as Bright Cove and Sling Media.   Tobaccowala simultaneously serves as Chief Innovation Officer of Publicis Groupe Media (PGM). Formed in 2004, PGM is a management board that oversees two major media networks: Starcom MediaVest Group (SMG) and Zenith Optimedia, which together allocate over $45 billion in global media spending.  Prior to his current roles, Tobaccowala was the founder and President of SMG Next, the first and most comprehensive futures practice in the media industry. The development of SMG Next resulted in the launch of several successful practices for SMG including: SMG Play, the first company to leverage videogames as a marketing platform; word-of-mouth practice Reverb; and Digits, a leader in mobile marketing. Tobaccowala was also responsible for developing SMG Search, which specializes in leveraging search applications in new ways for leading spenders in the category, including General Motors.  Tobaccowala has over 25 years of marketing and strategy experience across a wide spectrum of clients and companies. He was named by Business Week as one of the top business leaders in 2005 for his pioneering innovation, and TIME magazine once dubbed him one of five “Marketing Innovators.” He was appointed to Advertising Age's Interactive Hall of Fame; named Adweek's 2000 Media All-Star for Interactive Media; dubbed OMMA magazine Media Strategist All-Star for 2005; and named one of 2005’s Best Leaders by BusinessWeek. He has written for (or been featured in) a host of news outlets, including Wired, Business Week, Fortune, Fast Company, MSNBC and Slate.   Tobaccowala holds a bachelor’s degree in mathematics from the University of Bombay and an M.B.A. from the Graduate School of Business at the University of Chicago.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 7-Nov-08 9:00 AM Co-host Brad Forsythe interviews Rishad Tobaccowala, the CEO of Denuo, a futures “think-do” company that helps its clients get to the future first in ways that make “tomorrow tangible today”. Denuo combines strategy, research, ideas, program management and ventures to help clients as varied as Hewlett Packard, Kellogg’s and DuPont and also works with start-ups such as Bright Cove and Sling Media.   Tobaccowala simultaneously serves as Chief Innovation Officer of Publicis Groupe Media (PGM). Formed in 2004, PGM is a management board that oversees two major media networks: Starcom MediaVest Group (SMG) and Zenith Optimedia, which together allocate over $45 billion in global media spending.  Prior to his current roles, Tobaccowala was the founder and President of SMG Next, the first and most comprehensive futures practice in the media industry. The development of SMG Next resulted in the launch of several successful practices for SMG including: SMG Play, the first company to leverage videogames as a marketing platform; word-of-mouth practice Reverb; and Digits, a leader in mobile marketing. Tobaccowala was also responsible for developing SMG Search, which specializes in leveraging search applications in new ways for leading spenders in the category, including General Motors.  Tobaccowala has over 25 years of marketing and strategy experience across a wide spectrum of clients and companies. He was named by Business Week as one of the top business leaders in 2005 for his pioneering innovation, and TIME magazine once dubbed him one of five “Marketing Innovators.” He was appointed to Advertising Age's Interactive Hall of Fame; named Adweek's 2000 Media All-Star for Interactive Media; dubbed OMMA magazine Media Strategist All-Star for 2005; and named one of 2005’s Best Leaders by BusinessWeek. He has written for (or been featured in) a host of news outlets, including Wired, Business Week, Fortune, Fast Company, MSNBC and Slate.   Tobaccowala holds a bachelor’s degree in mathematics from the University of Bombay and an M.B.A. from the Graduate School of Business at the University of Chicago.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 7-Nov-08 9:00 AM tag:odeo.com,2008-11-07,23598776 Fri, 07 Nov 2008 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24277018-Storybrand-Consulting-CEO-Tom-Neveril-Joins-The-Show-To-Discuss-How-To-Use-Story-Telling-In-Your-Marketing-Message Storybrand Consulting CEO Tom Neveril Joins The Show To Discuss How To Use Story Telling In Your Marketing Message   Co-host Brad Forsythe interviews Tom Neveril, CEO of Storybrand Consulting.   Tom Neveril is a Los Angeles-based writer and consultant. He is the founder and president of Storybrand Consulting, established in 2001.  Early in his career, he landed in Hollywood as a freelance story analyst and film development executive.  He later transitioned to advertising, spending 6 years in Brand Planning roles at national agencies; DMB&B, RPA and DDB.  He has developed strategy for Gateway, Honda, Wells Fargo, Nestle, and dozens of other organizations.  He has spoken to organizations including the Advertising Club of Los Angeles, and the Marketing Research Association.  His articles and letters have appeared in publications including Quirk’s Marketing Research Review, AdAge and Adweek   For entertaining advice join hosts Ray Schilens and... Storybrand Consulting CEO Tom Neveril Joins The Show To Discuss How To Use Story Telling In Your Marketing Message   Co-host Brad Forsythe interviews Tom Neveril, CEO of Storybrand Consulting.   Tom Neveril is a Los Angeles-based writer and consultant. He is the founder and president of Storybrand Consulting, established in 2001.  Early in his career, he landed in Hollywood as a freelance story analyst and film development executive.  He later transitioned to advertising, spending 6 years in Brand Planning roles at national agencies; DMB&B, RPA and DDB.  He has developed strategy for Gateway, Honda, Wells Fargo, Nestle, and dozens of other organizations.  He has spoken to organizations including the Advertising Club of Los Angeles, and the Marketing Research Association.  His articles and letters have appeared in publications including Quirk’s Marketing Research Review, AdAge and Adweek   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   31-Oct-08 9:00 AM Storybrand Consulting CEO Tom Neveril Joins The Show To Discuss How To Use Story Telling In Your Marketing Message   Co-host Brad Forsythe interviews Tom Neveril, CEO of Storybrand Consulting.   Tom Neveril is a Los Angeles-based writer and consultant. He is the founder and president of Storybrand Consulting, established in 2001.  Early in his career, he landed in Hollywood as a freelance story analyst and film development executive.  He later transitioned to advertising, spending 6 years in Brand Planning roles at national agencies; DMB&B, RPA and DDB.  He has developed strategy for Gateway, Honda, Wells Fargo, Nestle, and dozens of other organizations.  He has spoken to organizations including the Advertising Club of Los Angeles, and the Marketing Research Association.  His articles and letters have appeared in publications including Quirk’s Marketing Research Review, AdAge and Adweek   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   31-Oct-08 9:00 AM tag:odeo.com,2008-10-31,24277018 Fri, 31 Oct 2008 06:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23278408-Author-Robyn-Spizman-Joins-The-Show-To-Discuss-How-To-Find-Your-Wow-Factor-And-Make-Your-Brand-Stand-Out-As-The-Best This week Co-Host Brad Forsythe interviews Robyn Spizman, Co-Author of Where's Your Wow? 16 Ways To Make Your Competitors Wish They Were You . Robyn Spizman is a nationally recognized television and radio personality, consumer advocate and prolific author. As one of the country's leading gift-giving and how-to experts, Robyn has appeared weekly on the Atlanta NBC affiliate WXIA-TV for more than two decades with her "Been There Bought That" Super Shopper and Super Mom Segments. A popular radio personality, she is also heard monthly on the Cindy & Ray Show on Star 94, the top-40 #1 station, and online daily with The Giftionary ® show focusing on gift-giving advice for all occasions based on her book by the same name.   A regular guest appearing often on NBC's Today Show, Robyn's timely gift-giving tips and consumer suggestions have also been heard around the country. Her books and ideas have been featured on CNN, MSNBC, The Discovery Channel, CNNfn, Talk Back Live, Good ... This week Co-Host Brad Forsythe interviews Robyn Spizman, Co-Author of Where's Your Wow? 16 Ways To Make Your Competitors Wish They Were You . Robyn Spizman is a nationally recognized television and radio personality, consumer advocate and prolific author. As one of the country's leading gift-giving and how-to experts, Robyn has appeared weekly on the Atlanta NBC affiliate WXIA-TV for more than two decades with her "Been There Bought That" Super Shopper and Super Mom Segments. A popular radio personality, she is also heard monthly on the Cindy & Ray Show on Star 94, the top-40 #1 station, and online daily with The Giftionary ® show focusing on gift-giving advice for all occasions based on her book by the same name.   A regular guest appearing often on NBC's Today Show, Robyn's timely gift-giving tips and consumer suggestions have also been heard around the country. Her books and ideas have been featured on CNN, MSNBC, The Discovery Channel, CNNfn, Talk Back Live, Good Day New York, New York One, Larry King Online & numerous ABC, NBC, CBS and Fox affiliate stations as well as featured extensively in print media including The New York Times, USA Today, USA Weekend, Women's Day, Ladies' Home Journal, Parade Magazine, Family Circle, Redbook, Cosmopolitan, Delta's Sky Magazine, Dr. Laura's Perspective, Cosmo Girl, Parents Magazine, Better Homes and Gardens, Entrepreneur, Southern Living, Parade Magazine and many other media outlets.   A prolific writer, Robyn has authored dozens of books including The GIFTionary, Make It Memorable: An A-Z Guide to Making Any Event, Gift or Occasion...Dazzling!, The Thank You Book, When Words Matter Most, and co-author with Tory Johnson of Take This Book To Work and the Women For Hire Series as well as the Author 101 book series with Rick Frishman on book writing and getting published. She also recently co-authored her first work of fiction with Mark Johnston titled Secret Agent.   Nominated for a Book For A Better Life Award, The USA Today Family Channel Award as well as Georgia's Author Of The Year, Robyn is a woman of many accomplishments. Business To Business Magazine named Robyn one of Atlanta's leading women and a Diva of Atlanta's business world. A popular keynote speaker, she has entertained audiences across the country with passionate and lively presentations on a variety of topics including gift giving, consumer topics, women's issues, shopping, inspirational themes, promoting yourself, book writing and other timely ideas. Dedicated to community service, Robyn Spizman serves on the Make-A-Wish Foundation of America's National Advisory Council, which comprises nearly thirty influential celebrities, professional athletes and high-level executives who assist the foundation in raising awareness, increasing funding and granting wishes. Robyn also serves on the Advisory Council of the eWomen's Network Foundation.   Robyn has helped hundreds of thousands of viewers save time, money and lots of energy. A self-motivated "Super Mom" and "Super Shopper," she is never at a loss for words or creative ideas for helping consumers be smarter, better and brighter! For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.   1-Aug-08 9:30 AM This week Co-Host Brad Forsythe interviews Robyn Spizman, Co-Author of Where's Your Wow? 16 Ways To Make Your Competitors Wish They Were You . Robyn Spizman is a nationally recognized television and radio personality, consumer advocate and prolific author. As one of the country's leading gift-giving and how-to experts, Robyn has appeared weekly on the Atlanta NBC affiliate WXIA-TV for more than two decades with her "Been There Bought That" Super Shopper and Super Mom Segments. A popular radio personality, she is also heard monthly on the Cindy & Ray Show on Star 94, the top-40 #1 station, and online daily with The Giftionary ® show focusing on gift-giving advice for all occasions based on her book by the same name.   A regular guest appearing often on NBC's Today Show, Robyn's timely gift-giving tips and consumer suggestions have also been heard around the country. Her books and ideas have been featured on CNN, MSNBC, The Discovery Channel, CNNfn, Talk Back Live, Good Day New York, New York One, Larry King Online & numerous ABC, NBC, CBS and Fox affiliate stations as well as featured extensively in print media including The New York Times, USA Today, USA Weekend, Women's Day, Ladies' Home Journal, Parade Magazine, Family Circle, Redbook, Cosmopolitan, Delta's Sky Magazine, Dr. Laura's Perspective, Cosmo Girl, Parents Magazine, Better Homes and Gardens, Entrepreneur, Southern Living, Parade Magazine and many other media outlets.   A prolific writer, Robyn has authored dozens of books including The GIFTionary, Make It Memorable: An A-Z Guide to Making Any Event, Gift or Occasion...Dazzling!, The Thank You Book, When Words Matter Most, and co-author with Tory Johnson of Take This Book To Work and the Women For Hire Series as well as the Author 101 book series with Rick Frishman on book writing and getting published. She also recently co-authored her first work of fiction with Mark Johnston titled Secret Agent.   Nominated for a Book For A Better Life Award, The USA Today Family Channel Award as well as Georgia's Author Of The Year, Robyn is a woman of many accomplishments. Business To Business Magazine named Robyn one of Atlanta's leading women and a Diva of Atlanta's business world. A popular keynote speaker, she has entertained audiences across the country with passionate and lively presentations on a variety of topics including gift giving, consumer topics, women's issues, shopping, inspirational themes, promoting yourself, book writing and other timely ideas. Dedicated to community service, Robyn Spizman serves on the Make-A-Wish Foundation of America's National Advisory Council, which comprises nearly thirty influential celebrities, professional athletes and high-level executives who assist the foundation in raising awareness, increasing funding and granting wishes. Robyn also serves on the Advisory Council of the eWomen's Network Foundation.   Robyn has helped hundreds of thousands of viewers save time, money and lots of energy. A self-motivated "Super Mom" and "Super Shopper," she is never at a loss for words or creative ideas for helping consumers be smarter, better and brighter! For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.   1-Aug-08 9:30 AM tag:odeo.com,2008-08-01,23278408 Fri, 01 Aug 2008 07:30:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23278417-Author-and-New-York-Times-Reporter-Matt-Richtel-Talks-About-His-Book-and-How-Consumers-Have-Become-Dependent-On-Technology This week Co-Host Brad Forsythe interviews New York Times Reporter Matt Richtel, Author of Hooked: A Thriller About Love and Other Addictions. Matt Richtel is a reporter for the New York Times. Since 2000, he has been based in the San Francisco bureau, where he has covered technology, telecommunications, venture capital, Silicon Valley cultural issues, and a host of other topics, including Internet gambling and pornography. Matt undertook the issue of compulsive technology use in his recent bestselling thriller "Hooked." The novel, subtitled "a thriller about love and other addictions," was a national bestseller dubbed by USA Today "pure heart-pounding escapism." The paperback hits stores in June, 2008. Under the pen name "Theron Heir," he writes the daily syndicated comic strip "Rudy Park." Lots more info at:www.mattrichtel.com. For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion. 13-Jun-08 9:00 AM This week Co-Host Brad Forsythe interviews New York Times Reporter Matt Richtel, Author of Hooked: A Thriller About Love and Other Addictions. Matt Richtel is a reporter for the New York Times. Since 2000, he has been based in the San Francisco bureau, where he has covered technology, telecommunications, venture capital, Silicon Valley cultural issues, and a host of other topics, including Internet gambling and pornography. Matt undertook the issue of compulsive technology use in his recent bestselling thriller "Hooked." The novel, subtitled "a thriller about love and other addictions," was a national bestseller dubbed by USA Today "pure heart-pounding escapism." The paperback hits stores in June, 2008. Under the pen name "Theron Heir," he writes the daily syndicated comic strip "Rudy Park." Lots more info at:www.mattrichtel.com. For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion. 13-Jun-08 9:00 AM This week Co-Host Brad Forsythe interviews New York Times Reporter Matt Richtel, Author of Hooked: A Thriller About Love and Other Addictions. Matt Richtel is a reporter for the New York Times. Since 2000, he has been based in the San Francisco bureau, where he has covered technology, telecommunications, venture capital, Silicon Valley cultural issues, and a host of other topics, including Internet gambling and pornography. Matt undertook the issue of compulsive technology use in his recent bestselling thriller "Hooked." The novel, subtitled "a thriller about love and other addictions," was a national bestseller dubbed by USA Today "pure heart-pounding escapism." The paperback hits stores in June, 2008. Under the pen name "Theron Heir," he writes the daily syndicated comic strip "Rudy Park." Lots more info at:www.mattrichtel.com. For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion. 13-Jun-08 9:00 AM tag:odeo.com,2008-06-13,23278417 Fri, 13 Jun 2008 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23278420-Andrew-Pierce-Senior-Partner-Prophet-Discusses-Innovation-and-Marketing-Effectiveness This week Co-Host Brad Forsythe interviews Andrew Pierce, Senior Partner - Prophet. With over 20 years experience in brand and marketing strategy consulting, Andrew is a senior partner based in our New York office. He has worked across a variety of industries, including financial services, automotive, CPG, consumer services, and retail, with senior management teams at American Express, General Motors, Hewlett Packard, Fidelity Investments, and McDonalds, among others. He has been instrumental in improving marketing performance, developing more effective brand and marketing organizations, and creating powerful global brand portfolios. Prior to joining Prophet, Andrew was a Senior Partner at Lippincott Mercer and a Director at Mercer Management Consulting, where he led the development and integration of brand and marketing capabilities across the organization. Prior to that, he was a principal at Marketing and Planning Systems (MaPS), a strategic research and consulting firm, and an a... This week Co-Host Brad Forsythe interviews Andrew Pierce, Senior Partner - Prophet. With over 20 years experience in brand and marketing strategy consulting, Andrew is a senior partner based in our New York office. He has worked across a variety of industries, including financial services, automotive, CPG, consumer services, and retail, with senior management teams at American Express, General Motors, Hewlett Packard, Fidelity Investments, and McDonalds, among others. He has been instrumental in improving marketing performance, developing more effective brand and marketing organizations, and creating powerful global brand portfolios. Prior to joining Prophet, Andrew was a Senior Partner at Lippincott Mercer and a Director at Mercer Management Consulting, where he led the development and integration of brand and marketing capabilities across the organization. Prior to that, he was a principal at Marketing and Planning Systems (MaPS), a strategic research and consulting firm, and an account supervisor at Bronner, Slosberg Humphrey (Digitas). Andrew has spoken at several Conference Board, IIR, and Fortune conferences and has contributed to Profit Patterns (2000), and Customer Connections (1997). He has written a number of articles on brand and marketing strategy for Journal of Marketing Management, CMO, American Banker, and Ad Age. Andy received an A.B. from Dartmouth College and an M.B.A from the Kellogg School of Management. For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion. 6-Jun-08 9:00 AM This week Co-Host Brad Forsythe interviews Andrew Pierce, Senior Partner - Prophet. With over 20 years experience in brand and marketing strategy consulting, Andrew is a senior partner based in our New York office. He has worked across a variety of industries, including financial services, automotive, CPG, consumer services, and retail, with senior management teams at American Express, General Motors, Hewlett Packard, Fidelity Investments, and McDonalds, among others. He has been instrumental in improving marketing performance, developing more effective brand and marketing organizations, and creating powerful global brand portfolios. Prior to joining Prophet, Andrew was a Senior Partner at Lippincott Mercer and a Director at Mercer Management Consulting, where he led the development and integration of brand and marketing capabilities across the organization. Prior to that, he was a principal at Marketing and Planning Systems (MaPS), a strategic research and consulting firm, and an account supervisor at Bronner, Slosberg Humphrey (Digitas). Andrew has spoken at several Conference Board, IIR, and Fortune conferences and has contributed to Profit Patterns (2000), and Customer Connections (1997). He has written a number of articles on brand and marketing strategy for Journal of Marketing Management, CMO, American Banker, and Ad Age. Andy received an A.B. from Dartmouth College and an M.B.A from the Kellogg School of Management. For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion. 6-Jun-08 9:00 AM tag:odeo.com,2008-06-06,23278420 Fri, 06 Jun 2008 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23278424-Author-Steve-Cone-Explains-How-The-Perfect-Tagline-Can-Move-Consumers-And-Grow-Brands This week Co-Host Brad Forsythe interviews Steve Cone, Author of POWERLINES: Wo rds That Sell Brands, Grip Fans, & Sometimes Change History. Steve Cone is chief marketing officer for Epsilon, a leading provider of data-driven marketing technologies and services.  Steve has established an industry-wide reputation for programs that drive results, strengthen brands, and deepen customer relationships by communicating relevant highly targeted messages across a spectrum of media in integrated campaigns.   With more than thirty-five years at the top of the marketing profession, Cone has worked with a wide array of major clients and companies, including Citigroup, American Express, Apple, AARP, United Airlines, as well as global media companies, environmental groups, and presidential campaigns for both major parties.  He lectures worldwide at leading universities and business groups on the proven marketing principles laid out in his first book, Steal These Ideas! (Bloombe... This week Co-Host Brad Forsythe interviews Steve Cone, Author of POWERLINES: Wo rds That Sell Brands, Grip Fans, & Sometimes Change History. Steve Cone is chief marketing officer for Epsilon, a leading provider of data-driven marketing technologies and services.  Steve has established an industry-wide reputation for programs that drive results, strengthen brands, and deepen customer relationships by communicating relevant highly targeted messages across a spectrum of media in integrated campaigns.   With more than thirty-five years at the top of the marketing profession, Cone has worked with a wide array of major clients and companies, including Citigroup, American Express, Apple, AARP, United Airlines, as well as global media companies, environmental groups, and presidential campaigns for both major parties.  He lectures worldwide at leading universities and business groups on the proven marketing principles laid out in his first book, Steal These Ideas! (Bloomberg Press, 2005). His second book, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History, will be published April 24, 2008. For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion. 30-May-08 9:00 AM This week Co-Host Brad Forsythe interviews Steve Cone, Author of POWERLINES: Wo rds That Sell Brands, Grip Fans, & Sometimes Change History. Steve Cone is chief marketing officer for Epsilon, a leading provider of data-driven marketing technologies and services.  Steve has established an industry-wide reputation for programs that drive results, strengthen brands, and deepen customer relationships by communicating relevant highly targeted messages across a spectrum of media in integrated campaigns.   With more than thirty-five years at the top of the marketing profession, Cone has worked with a wide array of major clients and companies, including Citigroup, American Express, Apple, AARP, United Airlines, as well as global media companies, environmental groups, and presidential campaigns for both major parties.  He lectures worldwide at leading universities and business groups on the proven marketing principles laid out in his first book, Steal These Ideas! (Bloomberg Press, 2005). His second book, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History, will be published April 24, 2008. For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion. 30-May-08 9:00 AM tag:odeo.com,2008-05-30,23278424 Fri, 30 May 2008 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23278428-Dan-Roam-Discusses-How-Solving-Problems-And-Selling-Ideas-Can-Be-Easy-When-You-Draw-A-Simple-Picture This week Co-Host Brad Forsythe interviews Dan Roam, Author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. Dan Roam is the founder of Digital Roam Inc, a management consulting company that helps business executives solve complex problems through visual thinking. His business book The Back of the Napkin: Solving Problems and Selling Ideas with Pictures was published March 2008 by Penguin Portfolio.  Through consulting projects and lectures, Dan has used his unique visual thinking approach to resolve business challenges at Microsoft, Google, Wal-Mart, eBay, Wells Fargo, Infosys Consulting, The Federal Reserve Bank of New York, The Thomson Corporation, Sun Microsystems, Peet’s Coffee & Tea, The MIT Sloan School of Management, The US Navy, Time Warner, Microsoft, Schlumberger, Aetna, HSBC, Lehman Brothers, GE, and the United States Senate.   Dan developed his understanding of the power of pictures as a business problem-solving tool when he founded Red S... This week Co-Host Brad Forsythe interviews Dan Roam, Author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. Dan Roam is the founder of Digital Roam Inc, a management consulting company that helps business executives solve complex problems through visual thinking. His business book The Back of the Napkin: Solving Problems and Selling Ideas with Pictures was published March 2008 by Penguin Portfolio.  Through consulting projects and lectures, Dan has used his unique visual thinking approach to resolve business challenges at Microsoft, Google, Wal-Mart, eBay, Wells Fargo, Infosys Consulting, The Federal Reserve Bank of New York, The Thomson Corporation, Sun Microsystems, Peet’s Coffee & Tea, The MIT Sloan School of Management, The US Navy, Time Warner, Microsoft, Schlumberger, Aetna, HSBC, Lehman Brothers, GE, and the United States Senate.   Dan developed his understanding of the power of pictures as a business problem-solving tool when he founded Red Square Productions in Moscow in 1990, the first marketing communications company in the (then) Soviet Union. When he arrived in Russia his lack of Russian language skills forced him to use his visual skills to share ideas with colleagues and clients, and that is when he began developing the visual thinking tools introduced in The Back of the Napkin. When he returned to the United States seven years later to become a Client Partner at Razorfish, he spoke Russian well (not that it did him a lot of good anymore) but still found that pictures were the best way to share complex ideas and to solve business problems.  Dan received two degrees at the University of California, Santa Cruz: one in fine art and the second in biology. This combination of creative art and hard science began Dan’s cross-disciplinary approach to problem solving that is the backbone of his work and seminars. Dan is also a licensed pilot, a skill that demands constant practice in understanding visual information displays. Dan has applied his business-oriented visual thinking skills while living and working in Switzerland, Russia, Thailand, France, Holland, and the US. He lives with his wife and children in San Francisco. For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion. 23-May-08 9:00 AM This week Co-Host Brad Forsythe interviews Dan Roam, Author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. Dan Roam is the founder of Digital Roam Inc, a management consulting company that helps business executives solve complex problems through visual thinking. His business book The Back of the Napkin: Solving Problems and Selling Ideas with Pictures was published March 2008 by Penguin Portfolio.  Through consulting projects and lectures, Dan has used his unique visual thinking approach to resolve business challenges at Microsoft, Google, Wal-Mart, eBay, Wells Fargo, Infosys Consulting, The Federal Reserve Bank of New York, The Thomson Corporation, Sun Microsystems, Peet’s Coffee & Tea, The MIT Sloan School of Management, The US Navy, Time Warner, Microsoft, Schlumberger, Aetna, HSBC, Lehman Brothers, GE, and the United States Senate.   Dan developed his understanding of the power of pictures as a business problem-solving tool when he founded Red Square Productions in Moscow in 1990, the first marketing communications company in the (then) Soviet Union. When he arrived in Russia his lack of Russian language skills forced him to use his visual skills to share ideas with colleagues and clients, and that is when he began developing the visual thinking tools introduced in The Back of the Napkin. When he returned to the United States seven years later to become a Client Partner at Razorfish, he spoke Russian well (not that it did him a lot of good anymore) but still found that pictures were the best way to share complex ideas and to solve business problems.  Dan received two degrees at the University of California, Santa Cruz: one in fine art and the second in biology. This combination of creative art and hard science began Dan’s cross-disciplinary approach to problem solving that is the backbone of his work and seminars. Dan is also a licensed pilot, a skill that demands constant practice in understanding visual information displays. Dan has applied his business-oriented visual thinking skills while living and working in Switzerland, Russia, Thailand, France, Holland, and the US. He lives with his wife and children in San Francisco. For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion. 23-May-08 9:00 AM tag:odeo.com,2008-05-23,23278428 Fri, 23 May 2008 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23278433-Measuring-Customer-Response-is-Critical-Keith-Winter-Discusses-How-His-New-Technology-Does-Just-That  This Week co-host Brad Forsythe Interviews Keith Winter, President and CEO of EmSense Corporation. Keith brings over twenty years of experience in leading and growing technology, advertising and content development companies. Prior to joining EmSense, Keith spent several years in advertising related businesses in radio, television, cable and Internet.  Under his leadership as the Chief Operating Officer of Exponential / Tribal Fusion, the company grew to become one of the largest Internet advertising networks with over 500 advertising clients and a reach of 137 million US consumers.  While the President & COO of BuyMedia.com (currently Marketron) Keith was instrumental in orchestrating the combination of three acquisitions to turn the company into a major provider of advertising and trafficking software-as-a-service products to over 40 major broadcast groups including ABC, CBS, Disney, Fox and Cox.  Keith’s career also spans the interactive entertainment ind...  This Week co-host Brad Forsythe Interviews Keith Winter, President and CEO of EmSense Corporation. Keith brings over twenty years of experience in leading and growing technology, advertising and content development companies. Prior to joining EmSense, Keith spent several years in advertising related businesses in radio, television, cable and Internet.  Under his leadership as the Chief Operating Officer of Exponential / Tribal Fusion, the company grew to become one of the largest Internet advertising networks with over 500 advertising clients and a reach of 137 million US consumers.  While the President & COO of BuyMedia.com (currently Marketron) Keith was instrumental in orchestrating the combination of three acquisitions to turn the company into a major provider of advertising and trafficking software-as-a-service products to over 40 major broadcast groups including ABC, CBS, Disney, Fox and Cox.  Keith’s career also spans the interactive entertainment industry.  As Chief Operating Officer of Electronic Arts Seattle, he led the company’s software development studio in delivering several top-selling FIFA Soccer and Need for Speed titles.  Additionally, while Director of Planning and Development of Disney Interactive, Keith led worldwide planning and completed numerous business development deals that facilitated the division’s growth. Earlier in his career Keith held positions in KPMG's Management Consulting Practice and at Hewlett Packard.  Keith holds an undergraduate degree in business administration from Pepperdine University and an MBA with Dean's Honors from the University of Texas at Austin.   For entertaining advice join Host Ray Schilens and Brad Forsythe for a lively and informative discussion.   16-May-08 9:00 AM  This Week co-host Brad Forsythe Interviews Keith Winter, President and CEO of EmSense Corporation. Keith brings over twenty years of experience in leading and growing technology, advertising and content development companies. Prior to joining EmSense, Keith spent several years in advertising related businesses in radio, television, cable and Internet.  Under his leadership as the Chief Operating Officer of Exponential / Tribal Fusion, the company grew to become one of the largest Internet advertising networks with over 500 advertising clients and a reach of 137 million US consumers.  While the President & COO of BuyMedia.com (currently Marketron) Keith was instrumental in orchestrating the combination of three acquisitions to turn the company into a major provider of advertising and trafficking software-as-a-service products to over 40 major broadcast groups including ABC, CBS, Disney, Fox and Cox.  Keith’s career also spans the interactive entertainment industry.  As Chief Operating Officer of Electronic Arts Seattle, he led the company’s software development studio in delivering several top-selling FIFA Soccer and Need for Speed titles.  Additionally, while Director of Planning and Development of Disney Interactive, Keith led worldwide planning and completed numerous business development deals that facilitated the division’s growth. Earlier in his career Keith held positions in KPMG's Management Consulting Practice and at Hewlett Packard.  Keith holds an undergraduate degree in business administration from Pepperdine University and an MBA with Dean's Honors from the University of Texas at Austin.   For entertaining advice join Host Ray Schilens and Brad Forsythe for a lively and informative discussion.   16-May-08 9:00 AM tag:odeo.com,2008-05-16,23278433 Fri, 16 May 2008 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23278437-According-to-Joe-Pine-Authenticity-is-What-Consumers-Really-Want-Listen-this-Week-to-Find-Out-How-to-Give-it-To-Them This week co-host Brad Forsythe interviews Joe Pine, author of Authenticity: What Consumers Really Want.  Joe Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.    Mr. Pine and his partner James H. Gilmore recently wrote Authenticity: What Consumers Really Want (Harvard Business School Press, 2007), which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. This book provides a way of thinking about authenticity in business plus a set of tools and techniques for rendering authenticity in any company.   Time Magazine recently selected Authenticity on its list of “10 Ideas That Are Changing The World.”   Authentic... This week co-host Brad Forsythe interviews Joe Pine, author of Authenticity: What Consumers Really Want.  Joe Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.    Mr. Pine and his partner James H. Gilmore recently wrote Authenticity: What Consumers Really Want (Harvard Business School Press, 2007), which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. This book provides a way of thinking about authenticity in business plus a set of tools and techniques for rendering authenticity in any company.   Time Magazine recently selected Authenticity on its list of “10 Ideas That Are Changing The World.”   Authenticity follows the best-selling The Experience Economy: Work Is Theatre & Every Business a Stage (Harvard Business School Press, 1999), which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way. Published in twelve languages, the book shows how businesses should embrace theatre as an operating model to stage unique experiences.   Mr. Pine also wrote the award-winning Mass Customization: The New Frontier in Business Competition (Harvard Business School Press, 1993). It details the shift companies are making from mass producing standardized offerings to mass customizing goods and services that efficiently fulfill the wants and needs of individual customers. The Financial Times named the book “one of the seven best business books of 1993”. He and his partner followed this up by editing a collection of Harvard Business Review articles entitled Markets of One: Creating Customer-Unique Value through Mass Customization (Harvard Business School Press, 2000). Mr. Pine has written numerous articles for the Harvard Business Review, The Wall Street Journal, Chief Executive, Worldlink, CIO, Strategy & Leadership, and the IBM Systems Journal, among many others.   Prior to beginning his writing and speaking activities, Mr. Pine held a number of technical and managerial positions with IBM. One of his many assignments was key to the effective launch of the Application System/400 computer system, for which he managed a team that brought customers and business partners directly into the development process of the system. Because of this innovative activity, customer needs were met more exactly and quality was significantly enhanced – factors that contributed greatly to IBM’s Rochester, Minnesota, facility winning the Malcolm Baldrige National Quality Award in 1990.   Mr. Pine is frequently quoted in such places as Forbes, The New York Times, Wired, Business 2.0, USA TODAY, Investor’s Business Daily, ABC News, Good Morning America, Fortune, Business Week, and Industry Week. In his speaking and teaching activities, Mr. Pine has addressed the World Economic Forum and is a Visiting Professor at the University of Amsterdam, a recurring guest lecturer at the MIT Sloan School of Management, and he and his partner were the Dean Helen LeBaron Hilton Endowed Co-Chairs with the College of Family and Consumer Sciences at Iowa State University for 2002-3. Mr. Pine has also taught at Penn State, the University of Michigan, UCLA’s Anderson Graduate School of Management, Duke Corporate Education, and the Harvard Design School. He also serves on the editorial boards of Strategy & Leadership and Strategic Direction, is honorary editor of The International Journal of Mass Customization, is a member of the Wise Committee for the Youth Imagination Initiative in Extremadura, Spain, and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded. For entertaining advice, join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 9-May-08 9:00 AM This week co-host Brad Forsythe interviews Joe Pine, author of Authenticity: What Consumers Really Want.  Joe Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.    Mr. Pine and his partner James H. Gilmore recently wrote Authenticity: What Consumers Really Want (Harvard Business School Press, 2007), which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. This book provides a way of thinking about authenticity in business plus a set of tools and techniques for rendering authenticity in any company.   Time Magazine recently selected Authenticity on its list of “10 Ideas That Are Changing The World.”   Authenticity follows the best-selling The Experience Economy: Work Is Theatre & Every Business a Stage (Harvard Business School Press, 1999), which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way. Published in twelve languages, the book shows how businesses should embrace theatre as an operating model to stage unique experiences.   Mr. Pine also wrote the award-winning Mass Customization: The New Frontier in Business Competition (Harvard Business School Press, 1993). It details the shift companies are making from mass producing standardized offerings to mass customizing goods and services that efficiently fulfill the wants and needs of individual customers. The Financial Times named the book “one of the seven best business books of 1993”. He and his partner followed this up by editing a collection of Harvard Business Review articles entitled Markets of One: Creating Customer-Unique Value through Mass Customization (Harvard Business School Press, 2000). Mr. Pine has written numerous articles for the Harvard Business Review, The Wall Street Journal, Chief Executive, Worldlink, CIO, Strategy & Leadership, and the IBM Systems Journal, among many others.   Prior to beginning his writing and speaking activities, Mr. Pine held a number of technical and managerial positions with IBM. One of his many assignments was key to the effective launch of the Application System/400 computer system, for which he managed a team that brought customers and business partners directly into the development process of the system. Because of this innovative activity, customer needs were met more exactly and quality was significantly enhanced – factors that contributed greatly to IBM’s Rochester, Minnesota, facility winning the Malcolm Baldrige National Quality Award in 1990.   Mr. Pine is frequently quoted in such places as Forbes, The New York Times, Wired, Business 2.0, USA TODAY, Investor’s Business Daily, ABC News, Good Morning America, Fortune, Business Week, and Industry Week. In his speaking and teaching activities, Mr. Pine has addressed the World Economic Forum and is a Visiting Professor at the University of Amsterdam, a recurring guest lecturer at the MIT Sloan School of Management, and he and his partner were the Dean Helen LeBaron Hilton Endowed Co-Chairs with the College of Family and Consumer Sciences at Iowa State University for 2002-3. Mr. Pine has also taught at Penn State, the University of Michigan, UCLA’s Anderson Graduate School of Management, Duke Corporate Education, and the Harvard Design School. He also serves on the editorial boards of Strategy & Leadership and Strategic Direction, is honorary editor of The International Journal of Mass Customization, is a member of the Wise Committee for the Youth Imagination Initiative in Extremadura, Spain, and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded. For entertaining advice, join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 9-May-08 9:00 AM tag:odeo.com,2008-05-09,23278437 Fri, 09 May 2008 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23278440-This-Week-Brian-Decker-Talks-About-New-Media-Trends-and-the-Continued-Evolution-of-Broadcast-Media Co-host Brad Forsythe interviews Brian Decker, Vice President and Director of Media Services for Carton Donofrio Partners. After having his creative portfolio rejected by numerous creative directors with the refrain “Maybe you should try media,” Brian took their advice. Twenty-five years later, Brian’s creative passion remains, but from a creative media solutions perspective. His experience has led to the development of numerous award-winning media strategies in broadcast, interactive, print, out-of-home, and sports sponsorships. Brian’s media strategies garnered a Silver Effie for The Nature Conservancy. Brian views the Carton Donofrio media team as the other creative discipline within the agency. Brian’s agency experience includes media positions at Grey Advertising, HHCC, McCann Erickson and Mintz & Hoke. Most recently Brian was the EVP Media Director at Eisner Communications in Baltimore, a position he held for 16 years. His client experience encompasses many natio... Co-host Brad Forsythe interviews Brian Decker, Vice President and Director of Media Services for Carton Donofrio Partners. After having his creative portfolio rejected by numerous creative directors with the refrain “Maybe you should try media,” Brian took their advice. Twenty-five years later, Brian’s creative passion remains, but from a creative media solutions perspective. His experience has led to the development of numerous award-winning media strategies in broadcast, interactive, print, out-of-home, and sports sponsorships. Brian’s media strategies garnered a Silver Effie for The Nature Conservancy. Brian views the Carton Donofrio media team as the other creative discipline within the agency. Brian’s agency experience includes media positions at Grey Advertising, HHCC, McCann Erickson and Mintz & Hoke. Most recently Brian was the EVP Media Director at Eisner Communications in Baltimore, a position he held for 16 years. His client experience encompasses many national, international and regional accounts including P&G, Borden, ITT Bakeries, Coke, Honda, Ford, John Hancock, United Technologies, Wang Computers, Marriott, Black & Decker, The Nature Conservancy, US Airways, Voice of America, and The Maryland State Lottery. Brian is a graduate of Western Connecticut State University.    For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 4-May-08 9:00 AM Co-host Brad Forsythe interviews Brian Decker, Vice President and Director of Media Services for Carton Donofrio Partners. After having his creative portfolio rejected by numerous creative directors with the refrain “Maybe you should try media,” Brian took their advice. Twenty-five years later, Brian’s creative passion remains, but from a creative media solutions perspective. His experience has led to the development of numerous award-winning media strategies in broadcast, interactive, print, out-of-home, and sports sponsorships. Brian’s media strategies garnered a Silver Effie for The Nature Conservancy. Brian views the Carton Donofrio media team as the other creative discipline within the agency. Brian’s agency experience includes media positions at Grey Advertising, HHCC, McCann Erickson and Mintz & Hoke. Most recently Brian was the EVP Media Director at Eisner Communications in Baltimore, a position he held for 16 years. His client experience encompasses many national, international and regional accounts including P&G, Borden, ITT Bakeries, Coke, Honda, Ford, John Hancock, United Technologies, Wang Computers, Marriott, Black & Decker, The Nature Conservancy, US Airways, Voice of America, and The Maryland State Lottery. Brian is a graduate of Western Connecticut State University.    For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 4-May-08 9:00 AM tag:odeo.com,2008-05-04,23278440 Sun, 04 May 2008 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23278455-There-Are-6-Rules-Every-Young-Entrepreneurial-Hopeful-Must-Follow-to-Guarantee-Success-and-This-Week-David-Vinjamuri-Tells-Us-What-They-Are Co-host Brad Forsythe interviews this week's guest David Vinjamuri, author of Accidental Branding. David Vinjamuri is founder and President of ThirdWay Brand Trainers, a leading brand marketing training company and Adjunct Instructor of Marketing at New York University. David has over 18 years of marketing and management experience. He started his marketing career at Johnson & Johnson and later worked for Coca-Cola and DoubleClick. David is a graduate of Swarthmore College and the Fletcher School of Law & Diplomacy. David writes and speaks frequently on marketing. He is editor and lead reviewer for the ThirdWay Advertising Blog; an AdAge Power 150 blog. He has been the featured guest lecturer on the Queen Mary 2 and has been quoted in major periodicals including BusinessWeek. Publishers Weekly calls David's book: Accidental Branding: How Ordinary People Build Extraordinary Brands, "compelling" with "a lively flavor that goes down better than any list of dry strateg... Co-host Brad Forsythe interviews this week's guest David Vinjamuri, author of Accidental Branding. David Vinjamuri is founder and President of ThirdWay Brand Trainers, a leading brand marketing training company and Adjunct Instructor of Marketing at New York University. David has over 18 years of marketing and management experience. He started his marketing career at Johnson & Johnson and later worked for Coca-Cola and DoubleClick. David is a graduate of Swarthmore College and the Fletcher School of Law & Diplomacy. David writes and speaks frequently on marketing. He is editor and lead reviewer for the ThirdWay Advertising Blog; an AdAge Power 150 blog. He has been the featured guest lecturer on the Queen Mary 2 and has been quoted in major periodicals including BusinessWeek. Publishers Weekly calls David's book: Accidental Branding: How Ordinary People Build Extraordinary Brands, "compelling" with "a lively flavor that goes down better than any list of dry strategies." For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 25-Apr-08 9:00 AM Co-host Brad Forsythe interviews this week's guest David Vinjamuri, author of Accidental Branding. David Vinjamuri is founder and President of ThirdWay Brand Trainers, a leading brand marketing training company and Adjunct Instructor of Marketing at New York University. David has over 18 years of marketing and management experience. He started his marketing career at Johnson & Johnson and later worked for Coca-Cola and DoubleClick. David is a graduate of Swarthmore College and the Fletcher School of Law & Diplomacy. David writes and speaks frequently on marketing. He is editor and lead reviewer for the ThirdWay Advertising Blog; an AdAge Power 150 blog. He has been the featured guest lecturer on the Queen Mary 2 and has been quoted in major periodicals including BusinessWeek. Publishers Weekly calls David's book: Accidental Branding: How Ordinary People Build Extraordinary Brands, "compelling" with "a lively flavor that goes down better than any list of dry strategies." For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 25-Apr-08 9:00 AM tag:odeo.com,2008-04-25,23278455 Fri, 25 Apr 2008 06:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/18322203-According-to-Mike-Moran-Marketing-is-Now-a-Conversation-and-With-His-Help-We-Learn-Why-It-s-So-Important-to-Do-It-Wrong-Quickly tag:odeo.com,2008-04-11,18322203 Fri, 11 Apr 2008 14:00:00 -0700 no The Advertising Show Articles RSS Feed http://www.odeo.com/episodes/18322173-Jay-Sears-of-ContextWeb-the-Creators-of-ADSDAQ-Platform-Updates-Us-On-the-Current-State-of-Online-Ad-Exchanges-and-Talks-About-What-is-Yet-to-Come tag:odeo.com,2008-03-28,18322173 Fri, 28 Mar 2008 14:00:00 -0700 no The Advertising Show Articles RSS Feed http://www.odeo.com/episodes/18322113-Times-Are-Changing-and-Dianne-Wilkins-Discusses-the-Evolution-of-Interactive-Agencies-Where-They-ve-Been-and-Where-They-re-Going tag:odeo.com,2008-03-21,18322113 Fri, 21 Mar 2008 14:00:00 -0700 no The Advertising Show Articles RSS Feed http://www.odeo.com/episodes/16748313-If-You-Think-You-Know-the-Rules-of-Effective-Online-Marketing-Nilofer-Merchant-CEO-of-Rubicon-Consulting-Suggests-You-May-Want-to-Think-Again tag:odeo.com,2007-09-21,16748313 Fri, 21 Sep 2007 14:00:00 -0700 no The Advertising Show Articles RSS Feed http://www.odeo.com/episodes/16748283-Internet-Entrepreneur-Joel-Comm-Shares-How-You-Can-Become-The-Next-Internet-Millionaire tag:odeo.com,2007-09-14,16748283 Fri, 14 Sep 2007 14:00:00 -0700 no The Advertising Show Articles RSS Feed http://www.odeo.com/episodes/16748253-Nine-Influential-Consumer-Types-are-Shaping-Today%E2%80%99s-Marketplace-and-Author-Ron-Rentel-Explains-Who-They-Are tag:odeo.com,2007-09-07,16748253 Fri, 07 Sep 2007 14:00:00 -0700 no The Advertising Show Articles RSS Feed