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    <title>Sam Whitmore's Tech Media This Week</title>
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    <description>Sam Whitmore's Tech Media This Week</description>
    <itunes:summary>Sam Whitmore's Tech Media This Week</itunes:summary>
    <itunes:subtitle>Tech Media This Week host Sam Whitmore analyzes the week's most important tech media news in a quick 10 minutes. Hear interviews with leading tech editors and news makers as well as tactical "takeaways" for tech PR pros.</itunes:subtitle>
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    <pubDate>Fri, 19 Sep 2008 09:51:23 -0700</pubDate>
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    <category>Business</category>
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      <title>David Strom's WebInformant.tv</title>
      <link>http://www.odeo.com/episodes/23373351-David-Strom-s-WebInformant-tv</link>
      <description>It's a new and interesting way to demonstrate software, online, just the way a user experiences it. -- Sam Whitmore</description>
      <itunes:subtitle>It's a new and interesting way to demonstrate software, online, just the way a user experiences it. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>It's a new and interesting way to demonstrate software, online, just the way a user experiences it. -- Sam Whitmore</itunes:summary>
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      <title>Rafe Needleman's Pro PR Tips</title>
      <link>http://www.odeo.com/episodes/23351644-Rafe-Needleman-s-Pro-PR-Tips</link>
      <description>Moonlighting from CNET, the Webware.com editor dispenses advice to PR pros on Twitter and his new blog. -- Sam Whitmore</description>
      <itunes:subtitle>Moonlighting from CNET, the Webware.com editor dispenses advice to PR pros on Twitter and his new blog. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Moonlighting from CNET, the Webware.com editor dispenses advice to PR pros on Twitter and his new blog. -- Sam Whitmore</itunes:summary>
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      <pubDate>Mon, 15 Sep 2008 08:57:44 -0700</pubDate>
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      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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      <title>Forrester Buys JupiterResearch, NYT Builds Business Coverage...</title>
      <link>http://www.odeo.com/episodes/23138269-Forrester-Buys-JupiterResearch-NYT-Builds-Business-Coverage</link>
      <description>...and the details behind our agreement with Cision to co-market the SWMS editorial teleconference series. -- Sam Whitmore</description>
      <itunes:subtitle>...and the details behind our agreement with Cision to co-market the SWMS editorial teleconference series. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>...and the details behind our agreement with Cision to co-market the SWMS editorial teleconference series. -- Sam Whitmore</itunes:summary>
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      <pubDate>Fri, 01 Aug 2008 11:00:57 -0700</pubDate>
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      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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      <title>The Rise of User-Generated Circulation</title>
      <link>http://www.odeo.com/episodes/23075161-The-Rise-of-User-Generated-Circulation</link>
      <description>You know how you forward web links to your friends and colleagues? IDG exec Frank Cutitta wants to make money from that. -- Sam Whitmore</description>
      <itunes:subtitle>You know how you forward web links to your friends and colleagues? IDG exec Frank Cutitta wants to make money from that. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>You know how you forward web links to your friends and colleagues? IDG exec Frank Cutitta wants to make money from that. -- Sam Whitmore</itunes:summary>
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      <pubDate>Sun, 13 Jul 2008 09:31:11 -0700</pubDate>
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      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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      <title>Vara Leaves WSJ to Pursue Creative Writing</title>
      <link>http://www.odeo.com/episodes/22537993-Vara-Leaves-WSJ-to-Pursue-Creative-Writing</link>
      <description>Who walks away from a great beat at the world's most prestigious newspaper? Vauhini does! -- Sam Whitmore</description>
      <itunes:subtitle>Who walks away from a great beat at the world's most prestigious newspaper? Vauhini does! -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Who walks away from a great beat at the world's most prestigious newspaper? Vauhini does! -- Sam Whitmore</itunes:summary>
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      <pubDate>Fri, 23 May 2008 09:54:47 -0700</pubDate>
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      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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      <title>Brenner Joins CSO, Which Has Redesigned</title>
      <link>http://www.odeo.com/episodes/22476155-Brenner-Joins-CSO-Which-Has-Redesigned</link>
      <description>After four years at TechTarget, Bill Brenner now works for CSO, which this week launched a web site redesign. -- Sam Whitmore</description>
      <itunes:subtitle>After four years at TechTarget, Bill Brenner now works for CSO, which this week launched a web site redesign. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>After four years at TechTarget, Bill Brenner now works for CSO, which this week launched a web site redesign. -- Sam Whitmore</itunes:summary>
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      <pubDate>Fri, 02 May 2008 10:54:55 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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      <title>"Off With Their Heads" at eWeek</title>
      <link>http://www.odeo.com/episodes/22409169-Off-With-Their-Heads-at-eWeek</link>
      <description>There's a hell of a lot of tech reporting talent now on the street. -- Sam Whitmore</description>
      <itunes:subtitle>There's a hell of a lot of tech reporting talent now on the street. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>There's a hell of a lot of tech reporting talent now on the street. -- Sam Whitmore</itunes:summary>
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      <pubDate>Fri, 11 Apr 2008 08:25:57 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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      <title>BusinessWeek Arcade -- No Kidding!</title>
      <link>http://www.odeo.com/episodes/22200374-BusinessWeek-Arcade-No-Kidding</link>
      <description>You've got to hand it to BW -- it takes chances. -- Sam Whitmore</description>
      <itunes:subtitle>You've got to hand it to BW -- it takes chances. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>You've got to hand it to BW -- it takes chances. -- Sam Whitmore</itunes:summary>
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      <pubDate>Fri, 28 Mar 2008 08:40:16 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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    <item>
      <title>Arrington Angst</title>
      <link>http://www.odeo.com/episodes/22190700-Arrington-Angst</link>
      <description>The TechCrunch founder decries other A-listers who take venture capital. Ally with me instead and let's kill CNET, he says. -- Sam Whitmore</description>
      <itunes:subtitle>The TechCrunch founder decries other A-listers who take venture capital. Ally with me instead and let's kill CNET, he says. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>The TechCrunch founder decries other A-listers who take venture capital. Ally with me instead and let's kill CNET, he says. -- Sam Whitmore</itunes:summary>
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      <pubDate>Fri, 21 Mar 2008 08:09:26 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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    <item>
      <title>We Analyze RSS Feeds from IT Trades</title>
      <link>http://www.odeo.com/episodes/22128464-We-Analyze-RSS-Feeds-from-IT-Trades</link>
      <description>eWeek edges out Computerworld for the most. InformationWeek.com has the least. -- Sam Whitmore</description>
      <itunes:subtitle>eWeek edges out Computerworld for the most. InformationWeek.com has the least. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>eWeek edges out Computerworld for the most. InformationWeek.com has the least. -- Sam Whitmore</itunes:summary>
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      <pubDate>Fri, 08 Feb 2008 08:02:15 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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    <item>
      <title>Heard and Seen at CES 2008</title>
      <link>http://www.odeo.com/episodes/22047404-Heard-and-Seen-at-CES-2008</link>
      <description>More video is being shot than ever before. -- Sam Whitmore</description>
      <itunes:subtitle>More video is being shot than ever before. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>More video is being shot than ever before. -- Sam Whitmore</itunes:summary>
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      <pubDate>Wed, 09 Jan 2008 19:18:39 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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      <title>What CMP Can Do with David Berlind</title>
      <link>http://www.odeo.com/episodes/22047407-What-CMP-Can-Do-with-David-Berlind</link>
      <description>How 'bout a three-ring circus at John Battelle's Web 2.0 event? -- Sam Whitmore</description>
      <itunes:subtitle>How 'bout a three-ring circus at John Battelle's Web 2.0 event? -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>How 'bout a three-ring circus at John Battelle's Web 2.0 event? -- Sam Whitmore</itunes:summary>
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      <pubDate>Fri, 04 Jan 2008 09:23:04 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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    <item>
      <title>Enterprise Tech Making a Comeback</title>
      <link>http://www.odeo.com/episodes/22047425-Enterprise-Tech-Making-a-Comeback</link>
      <description>Virtualization is but one reason why, said an editorial panel at this week's PRSA symposium in Mountain View, Calif. -- Sam Whitmore</description>
      <itunes:subtitle>Virtualization is but one reason why, said an editorial panel at this week's PRSA symposium in Mountain View, Calif. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Virtualization is but one reason why, said an editorial panel at this week's PRSA symposium in Mountain View, Calif. -- Sam Whitmore</itunes:summary>
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      <pubDate>Fri, 30 Nov 2007 08:36:05 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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      <title>Ziff Davis on the Rebound?</title>
      <link>http://www.odeo.com/episodes/22047443-Ziff-Davis-on-the-Rebound</link>
      <description>Former editorial employees want to return, says eWeek editorial director Eric Lundquist. -- Sam Whitmore</description>
      <itunes:subtitle>Former editorial employees want to return, says eWeek editorial director Eric Lundquist. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Former editorial employees want to return, says eWeek editorial director Eric Lundquist. -- Sam Whitmore</itunes:summary>
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      <pubDate>Fri, 16 Nov 2007 08:56:19 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-11-16.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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    <item>
      <title>Neil Cavuto on Advocacy and Point of View</title>
      <link>http://www.odeo.com/episodes/22047477-Neil-Cavuto-on-Advocacy-and-Point-of-View</link>
      <description>Two separate and distinct things, sayeth Fox's double-duty on-air talent. -- Sam Whitmore</description>
      <itunes:subtitle>Two separate and distinct things, sayeth Fox's double-duty on-air talent. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Two separate and distinct things, sayeth Fox's double-duty on-air talent. -- Sam Whitmore</itunes:summary>
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      <pubDate>Fri, 02 Nov 2007 08:41:09 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-11-02.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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    <item>
      <title>TechTarget's Authoritative Study on IT Buying Trends</title>
      <link>http://www.odeo.com/episodes/22047479-TechTarget-s-Authoritative-Study-on-IT-Buying-Trends</link>
      <description>Search engines rule, and vendor web sites are creeping up on the trade publishers. -- Sam Whitmore</description>
      <itunes:subtitle>Search engines rule, and vendor web sites are creeping up on the trade publishers. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Search engines rule, and vendor web sites are creeping up on the trade publishers. -- Sam Whitmore</itunes:summary>
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      <pubDate>Fri, 19 Oct 2007 09:02:17 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-10-19.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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    <item>
      <title>Vendors as Publishers</title>
      <link>http://www.odeo.com/episodes/22047482-Vendors-as-Publishers</link>
      <description>IDG and CMP deploy vendor-generated content as "editorial." Welcome to the new world. -- Sam Whitmore</description>
      <itunes:subtitle>IDG and CMP deploy vendor-generated content as "editorial." Welcome to the new world. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>IDG and CMP deploy vendor-generated content as "editorial." Welcome to the new world. -- Sam Whitmore</itunes:summary>
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      <pubDate>Fri, 12 Oct 2007 10:30:52 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-10-12.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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      <title>Repost: Who is Mark Anderson?</title>
      <link>http://www.odeo.com/episodes/22047485-Repost-Who-is-Mark-Anderson</link>
      <description>We asked Eric Savitz, Tom Krazit, Eric Auchard and Mark himself. -- Sam Whitmore</description>
      <itunes:subtitle>We asked Eric Savitz, Tom Krazit, Eric Auchard and Mark himself. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>We asked Eric Savitz, Tom Krazit, Eric Auchard and Mark himself. -- Sam Whitmore</itunes:summary>
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      <pubDate>Tue, 02 Oct 2007 10:58:19 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-10-02.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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    <item>
      <title>Who is Mark Anderson?</title>
      <link>http://www.odeo.com/episodes/22047489-Who-is-Mark-Anderson</link>
      <description>We asked Eric Savitz, Tom Krazit and Eric Auchard -- and Mark himself. -- Sam Whitmore</description>
      <itunes:subtitle>We asked Eric Savitz, Tom Krazit and Eric Auchard -- and Mark himself. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>We asked Eric Savitz, Tom Krazit and Eric Auchard -- and Mark himself. -- Sam Whitmore</itunes:summary>
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      <pubDate>Mon, 01 Oct 2007 12:36:36 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-10-01.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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    <item>
      <title>Once an Editor, Now in PR</title>
      <link>http://www.odeo.com/episodes/22047509-Once-an-Editor-Now-in-PR</link>
      <description>Former editor-in-chief Brian Fuller discusses his new job as VP at Blanc &amp; Otus. -- Sam Whitmore</description>
      <itunes:subtitle>Former editor-in-chief Brian Fuller discusses his new job as VP at Blanc &amp; Otus. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Former editor-in-chief Brian Fuller discusses his new job as VP at Blanc &amp; Otus. -- Sam Whitmore</itunes:summary>
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      <pubDate>Fri, 21 Sep 2007 08:54:09 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-09-21.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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    <item>
      <title>Tasks and Topics</title>
      <link>http://www.odeo.com/episodes/22047513-Tasks-and-Topics</link>
      <description>Tech publishing experts are moving beyond "editorial" to task-based sites that, one day, tech PR will recognize and respect. -- Sam Whitmore</description>
      <itunes:subtitle>Tech publishing experts are moving beyond "editorial" to task-based sites that, one day, tech PR will recognize and respect. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Tech publishing experts are moving beyond "editorial" to task-based sites that, one day, tech PR will recognize and respect. -- Sam Whitmore</itunes:summary>
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      <pubDate>Fri, 07 Sep 2007 07:36:45 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-09-07.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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      <title>Local Editorial on the Rise</title>
      <link>http://www.odeo.com/episodes/22047516-Local-Editorial-on-the-Rise</link>
      <description>BusinessWeek's Chicago edition is only the latest example. -- Sam Whitmore</description>
      <itunes:subtitle>BusinessWeek's Chicago edition is only the latest example. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>BusinessWeek's Chicago edition is only the latest example. -- Sam Whitmore</itunes:summary>
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      <pubDate>Fri, 31 Aug 2007 06:03:34 -0700</pubDate>
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      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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      <title>Changes and Opportunity at the WSJ</title>
      <link>http://www.odeo.com/episodes/22047520-Changes-and-Opportunity-at-the-WSJ</link>
      <description>Check out Andy Jordan's Tech Diary video podcast... it's good. And what he's doing, you can do, too. -- Sam Whitmore</description>
      <itunes:subtitle>Check out Andy Jordan's Tech Diary video podcast... it's good. And what he's doing, you can do, too. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Check out Andy Jordan's Tech Diary video podcast... it's good. And what he's doing, you can do, too. -- Sam Whitmore</itunes:summary>
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      <pubDate>Fri, 24 Aug 2007 05:04:19 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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      <title>Ziff Davis Media Misses Debt Payment</title>
      <link>http://www.odeo.com/episodes/22047530-Ziff-Davis-Media-Misses-Debt-Payment</link>
      <description>In other news: a new leader for InfoWorld and unrest at Conde Nasty. -- Sam Whitmore</description>
      <itunes:subtitle>In other news: a new leader for InfoWorld and unrest at Conde Nasty. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>In other news: a new leader for InfoWorld and unrest at Conde Nasty. -- Sam Whitmore</itunes:summary>
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      <pubDate>Fri, 17 Aug 2007 09:05:16 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-08-17.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>CMP Gets a Second Life</title>
      <link>http://www.odeo.com/episodes/22047535-CMP-Gets-a-Second-Life</link>
      <description>It's now a certified Second Life developer. Also this time: TechTarget scores record profits. -- Sam Whitmore</description>
      <itunes:subtitle>It's now a certified Second Life developer. Also this time: TechTarget scores record profits. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>It's now a certified Second Life developer. Also this time: TechTarget scores record profits. -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-08-10,22047535</guid>
      <pubDate>Fri, 10 Aug 2007 09:40:40 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-08-10.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>David Anderson, GreenOptions.com</title>
      <link>http://www.odeo.com/episodes/22047540-David-Anderson-GreenOptions-com</link>
      <description>The leader of a hot clean tech blog network shares with us his latest news. -- Sam Whitmore</description>
      <itunes:subtitle>The leader of a hot clean tech blog network shares with us his latest news. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>The leader of a hot clean tech blog network shares with us his latest news. -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-07-20,22047540</guid>
      <pubDate>Fri, 20 Jul 2007 09:58:43 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-07-20.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>No Softball Questions at Fortune's iMeme Conference</title>
      <link>http://www.odeo.com/episodes/22047545-No-Softball-Questions-at-Fortune-s-iMeme-Conference</link>
      <description>Adam Lashinsky, for one, kicked ass and took names. How refreshing! -- Sam Whitmore</description>
      <itunes:subtitle>Adam Lashinsky, for one, kicked ass and took names. How refreshing! -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Adam Lashinsky, for one, kicked ass and took names. How refreshing! -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-07-13,22047545</guid>
      <pubDate>Fri, 13 Jul 2007 11:23:21 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-07-13.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>Odds and Ends from a Hot Holiday Week</title>
      <link>http://www.odeo.com/episodes/22047548-Odds-and-Ends-from-a-Hot-Holiday-Week</link>
      <description>Layoffs at IDC and the San Jose Mercury News, and Backfence gets torn down. -- Sam Whitmore</description>
      <itunes:subtitle>Layoffs at IDC and the San Jose Mercury News, and Backfence gets torn down. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Layoffs at IDC and the San Jose Mercury News, and Backfence gets torn down. -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-07-06,22047548</guid>
      <pubDate>Fri, 06 Jul 2007 05:24:40 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-07-06.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>Vendors as Publishers -- Get Used to It</title>
      <link>http://www.odeo.com/episodes/22047555-Vendors-as-Publishers-Get-Used-to-It</link>
      <description>That's where so much of this laid-off tech edit talent is headed. -- Sam Whitmore</description>
      <itunes:subtitle>That's where so much of this laid-off tech edit talent is headed. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>That's where so much of this laid-off tech edit talent is headed. -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-06-29,22047555</guid>
      <pubDate>Fri, 29 Jun 2007 09:22:49 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-06-29.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>Ziff Davis "Enterprise" Sold; Wall Street Journal Reorganized</title>
      <link>http://www.odeo.com/episodes/22047568-Ziff-Davis-Enterprise-Sold-Wall-Street-Journal-Reorganized</link>
      <description>Meet the new bosses, same as the old bosses? -- Sam Whitmore</description>
      <itunes:subtitle>Meet the new bosses, same as the old bosses? -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Meet the new bosses, same as the old bosses? -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-06-22,22047568</guid>
      <pubDate>Fri, 22 Jun 2007 09:55:39 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-06-22.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>David Strom on CMP Layoffs</title>
      <link>http://www.odeo.com/episodes/22047572-David-Strom-on-CMP-Layoffs</link>
      <description>Did 200 people really need to lose their jobs this week? The founding editor of the now-defunct Network Computing sounds off. -- Sam Whitmore</description>
      <itunes:subtitle>Did 200 people really need to lose their jobs this week? The founding editor of the now-defunct Network Computing sounds off. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Did 200 people really need to lose their jobs this week? The founding editor of the now-defunct Network Computing sounds off. -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-06-15,22047572</guid>
      <pubDate>Fri, 15 Jun 2007 08:04:03 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-06-15.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>Why Renay San Miguel Left CNN</title>
      <link>http://www.odeo.com/episodes/22047577-Why-Renay-San-Miguel-Left-CNN</link>
      <description>It must have been tough to do. Weber Shandwick Worldwide is his new home. -- Sam Whitmore</description>
      <itunes:subtitle>It must have been tough to do. Weber Shandwick Worldwide is his new home. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>It must have been tough to do. Weber Shandwick Worldwide is his new home. -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-06-08,22047577</guid>
      <pubDate>Fri, 08 Jun 2007 04:24:30 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-06-08.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>Virtualization Belongs in the Controllah, Suckah!</title>
      <link>http://www.odeo.com/episodes/22047582-Virtualization-Belongs-in-the-Controllah-Suckah</link>
      <description>From the back of a taxicab in NYC, we discuss Mr. T and other topics of potential interest to tech PR pros. -- Sam Whitmore</description>
      <itunes:subtitle>From the back of a taxicab in NYC, we discuss Mr. T and other topics of potential interest to tech PR pros. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>From the back of a taxicab in NYC, we discuss Mr. T and other topics of potential interest to tech PR pros. -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-06-04,22047582</guid>
      <pubDate>Mon, 04 Jun 2007 03:52:21 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-06-04.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>On Our Minds: Fortune and BusinessWeek</title>
      <link>http://www.odeo.com/episodes/22047587-On-Our-Minds-Fortune-and-BusinessWeek</link>
      <description>"Place your BusinessWeek column in the folded and upright position..."</description>
      <itunes:subtitle>"Place your BusinessWeek column in the folded and upright position..."</itunes:subtitle>
      <itunes:summary>"Place your BusinessWeek column in the folded and upright position..."</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-05-25,22047587</guid>
      <pubDate>Fri, 25 May 2007 06:47:50 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-05-25.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>Joe Panettieri on Custom Publishing at Microcast Communications</title>
      <link>http://www.odeo.com/episodes/22047591-Joe-Panettieri-on-Custom-Publishing-at-Microcast-Communications</link>
      <description>The two-time Ziff Davis veteran discusses his company's unique approach to exploring new tech markets. -- Sam Whitmore</description>
      <itunes:subtitle>The two-time Ziff Davis veteran discusses his company's unique approach to exploring new tech markets. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>The two-time Ziff Davis veteran discusses his company's unique approach to exploring new tech markets. -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-05-18,22047591</guid>
      <pubDate>Fri, 18 May 2007 07:11:59 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-05-18.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>NYTimes.com Launches Small Biz Section... and We Correct Ourselves</title>
      <link>http://www.odeo.com/episodes/22047596-NYTimes-com-Launches-Small-Biz-Section-and-We-Correct-Ourselves</link>
      <description>Tech Media This Week is seven minutes or less each week or double your money back. - Sam Whitmore</description>
      <itunes:subtitle>Tech Media This Week is seven minutes or less each week or double your money back. - Sam Whitmore</itunes:subtitle>
      <itunes:summary>Tech Media This Week is seven minutes or less each week or double your money back. - Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-05-11,22047596</guid>
      <pubDate>Fri, 11 May 2007 12:43:36 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-05-11.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>Two New Features at InfoWorld.com</title>
      <link>http://www.odeo.com/episodes/22047604-Two-New-Features-at-InfoWorld-com</link>
      <description>InfoClipz are cool animations of technical concepts. And Gina Smith this week debuts "The Week Ahead." -- Sam Whitmore</description>
      <itunes:subtitle>InfoClipz are cool animations of technical concepts. And Gina Smith this week debuts "The Week Ahead." -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>InfoClipz are cool animations of technical concepts. And Gina Smith this week debuts "The Week Ahead." -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-05-04,22047604</guid>
      <pubDate>Fri, 04 May 2007 10:01:24 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-05-04.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>We're Shortening This Thing Up</title>
      <link>http://www.odeo.com/episodes/22047611-We-re-Shortening-This-Thing-Up</link>
      <description>Even ten minutes is too long these days. From now on, our podcast will take six to seven minutes of your time and no more. -- Sam Whitmore</description>
      <itunes:subtitle>Even ten minutes is too long these days. From now on, our podcast will take six to seven minutes of your time and no more. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Even ten minutes is too long these days. From now on, our podcast will take six to seven minutes of your time and no more. -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-04-27,22047611</guid>
      <pubDate>Fri, 27 Apr 2007 07:03:17 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-04-27.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>Mike Arrington and Steve Rubel in Hot Water</title>
      <link>http://www.odeo.com/episodes/22047616-Mike-Arrington-and-Steve-Rubel-in-Hot-Water</link>
      <description>Ready-fire-aim is not the sequence. -- Sam Whitmore</description>
      <itunes:subtitle>Ready-fire-aim is not the sequence. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Ready-fire-aim is not the sequence. -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-04-20,22047616</guid>
      <pubDate>Fri, 20 Apr 2007 05:29:57 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-04-20.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>The End of the Line for Line56</title>
      <link>http://www.odeo.com/episodes/22047631-The-End-of-the-Line-for-Line56</link>
      <description>The enterprise site is still up there but not for long, so we're told. -- Sam Whitmore</description>
      <itunes:subtitle>The enterprise site is still up there but not for long, so we're told. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>The enterprise site is still up there but not for long, so we're told. -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-04-13,22047631</guid>
      <pubDate>Fri, 13 Apr 2007 06:15:55 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-04-13.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>CMP, The Register, CIO.com and YPulse</title>
      <link>http://www.odeo.com/episodes/22047636-CMP-The-Register-CIO-com-and-YPulse</link>
      <description>A little bit of everything this week. Still under ten minutes each week or double your money back. -- Sam Whitmore</description>
      <itunes:subtitle>A little bit of everything this week. Still under ten minutes each week or double your money back. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>A little bit of everything this week. Still under ten minutes each week or double your money back. -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-04-06,22047636</guid>
      <pubDate>Fri, 06 Apr 2007 06:30:02 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-04-06.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>Jennifer Fader on BarCamp; Tom Foremski Hooks Up with PodTech.net</title>
      <link>http://www.odeo.com/episodes/22047640-Jennifer-Fader-on-BarCamp-Tom-Foremski-Hooks-Up-with-PodTech-net</link>
      <description>Listen to a model of tomorrow's tech PR pro: Jennifer Fader practices traditional tech PR but reads 200 RSS feeds a day and runs a social media practice, too. -- Sam Whitmore</description>
      <itunes:subtitle>Listen to a model of tomorrow's tech PR pro: Jennifer Fader practices traditional tech PR but reads 200 RSS feeds a day and runs a social media practice, too. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Listen to a model of tomorrow's tech PR pro: Jennifer Fader practices traditional tech PR but reads 200 RSS feeds a day and runs a social media practice, too. -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-03-30,22047640</guid>
      <pubDate>Fri, 30 Mar 2007 03:33:17 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-03-30.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>News from IDG, ZDM and CMP; Two Tech PR Podcasts Debut</title>
      <link>http://www.odeo.com/episodes/22047644-News-from-IDG-ZDM-and-CMP-Two-Tech-PR-Podcasts-Debut</link>
      <description>Online continues to drive the business; David Strom and Paul Gillin launch the Tech PR War Stories podcast. -- Sam Whitmore</description>
      <itunes:subtitle>Online continues to drive the business; David Strom and Paul Gillin launch the Tech PR War Stories podcast. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Online continues to drive the business; David Strom and Paul Gillin launch the Tech PR War Stories podcast. -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-03-23,22047644</guid>
      <pubDate>Fri, 23 Mar 2007 03:11:45 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-03-23.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>Tom Foremski Debuts Two New Sites</title>
      <link>http://www.odeo.com/episodes/22047648-Tom-Foremski-Debuts-Two-New-Sites</link>
      <description>Siliconvalleyminute.com showcases vendors' elevator pitches; Newrulescommunications.com is built especially for PR pros. -- Sam Whitmore</description>
      <itunes:subtitle>Siliconvalleyminute.com showcases vendors' elevator pitches; Newrulescommunications.com is built especially for PR pros. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Siliconvalleyminute.com showcases vendors' elevator pitches; Newrulescommunications.com is built especially for PR pros. -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-03-16,22047648</guid>
      <pubDate>Fri, 16 Mar 2007 02:32:45 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-03-16.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>Will Forrester Sell to Gartner?</title>
      <link>http://www.odeo.com/episodes/22047652-Will-Forrester-Sell-to-Gartner</link>
      <description>Gartner CEO Gene Hall told Wm. Blair &amp; Co. that he'd be interested if Forrester was willing to sell. -- Sam Whitmore</description>
      <itunes:subtitle>Gartner CEO Gene Hall told Wm. Blair &amp; Co. that he'd be interested if Forrester was willing to sell. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Gartner CEO Gene Hall told Wm. Blair &amp; Co. that he'd be interested if Forrester was willing to sell. -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-03-09,22047652</guid>
      <pubDate>Fri, 09 Mar 2007 12:27:38 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-03-09.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>News of CMP, IDG and Word with PR Blogger Phil Gomes</title>
      <link>http://www.odeo.com/episodes/22047655-News-of-CMP-IDG-and-Word-with-PR-Blogger-Phil-Gomes</link>
      <description>Phil was the first PR blogger... now there are more than 600, he says. -- Sam Whitmore</description>
      <itunes:subtitle>Phil was the first PR blogger... now there are more than 600, he says. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Phil was the first PR blogger... now there are more than 600, he says. -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-03-02,22047655</guid>
      <pubDate>Fri, 02 Mar 2007 08:31:52 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-03-02.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>Re-post: Ziff Davis Media Raises $20 Million; CNNMoney.com Reigns Supreme</title>
      <link>http://www.odeo.com/episodes/22047660-Re-post-Ziff-Davis-Media-Raises-20-Million-CNNMoney-com-Reigns-Supreme</link>
      <description>We re-recorded the portion of the podcast concerning the Virtutech contest. -- Sam Whitmore</description>
      <itunes:subtitle>We re-recorded the portion of the podcast concerning the Virtutech contest. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>We re-recorded the portion of the podcast concerning the Virtutech contest. -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-02-23,22047660</guid>
      <pubDate>Fri, 23 Feb 2007 10:48:05 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-02-23-1.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>Enderle and Kay Speak Their Minds</title>
      <link>http://www.odeo.com/episodes/22047665-Enderle-and-Kay-Speak-Their-Minds</link>
      <description>Former Forrester and IDC analysts Rob Enderle and Roger Kay talk frankly about the old days at their respective Tier 1 shops. -- Sam Whitmore</description>
      <itunes:subtitle>Former Forrester and IDC analysts Rob Enderle and Roger Kay talk frankly about the old days at their respective Tier 1 shops. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Former Forrester and IDC analysts Rob Enderle and Roger Kay talk frankly about the old days at their respective Tier 1 shops. -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-02-16,22047665</guid>
      <pubDate>Fri, 16 Feb 2007 06:28:14 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-02-16.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
    </item>
    <item>
      <title>Conde Nast Portfolio...The Future of American Business Magazines</title>
      <link>http://www.odeo.com/episodes/22047668-Conde-Nast-Portfolio-The-Future-of-American-Business-Magazines</link>
      <description>...but is this necessarily a good thing? -- Sam Whitmore</description>
      <itunes:subtitle>...but is this necessarily a good thing? -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>...but is this necessarily a good thing? -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-02-10,22047668</guid>
      <pubDate>Sat, 10 Feb 2007 10:57:38 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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      <title>SWMS at AlwaysOn Media NYC</title>
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      <description>Lots of VCs and start-ups, but where was the media? Also, we fish through our reporter's notebook for juicy items, and interview execs from BuzzLogic. -- Sam Whitmore</description>
      <itunes:subtitle>Lots of VCs and start-ups, but where was the media? Also, we fish through our reporter's notebook for juicy items, and interview execs from BuzzLogic. -- Sam Whitmore</itunes:subtitle>
      <itunes:summary>Lots of VCs and start-ups, but where was the media? Also, we fish through our reporter's notebook for juicy items, and interview execs from BuzzLogic. -- Sam Whitmore</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-02-02,22047685</guid>
      <pubDate>Fri, 02 Feb 2007 05:46:53 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://m2.slapcast.com/mp3/SWMS/SWMS-2007-02-02.mp3"/>
      <itunes:author>Sam Whitmore's Tech Media This Week</itunes:author>
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