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    <title>Mastering New Media (was The Podcasting Underground)</title>
    <link>http://www.odeo.com/channels/38286-Mastering-New-Media-was-The-Podcasting-Underground</link>
    <itunes:author>GothamCast</itunes:author>
    <itunes:explicit>no</itunes:explicit>
    <description>The Podcasting Underground has now been retired. Now you can join Jason in his new show, Mastering New Media -- also, available in iTunes.</description>
    <itunes:summary>The Podcasting Underground has now been retired. Now you can join Jason in his new show, Mastering New Media -- also, available in iTunes.</itunes:summary>
    <itunes:subtitle>News and tips to help you succeed in podcasting. Hosted by podcasting consultant and podcaster, Jason Van Orden.</itunes:subtitle>
    <language>en</language>
    <ttl>40</ttl>
    <itunes:image href="http://www.podcastingunderground.com/images/podcast_logo.jpg"/>
    <image url="http://www.podcastingunderground.com/images/podcast_logo.jpg" link="http://www.odeo.com/channels/38286-Mastering-New-Media-was-The-Podcasting-Underground" title="Mastering New Media (was The Podcasting Underground)"/>
    <pubDate>Mon, 02 Nov 2009 17:36:15 -0800</pubDate>
    <lastBuildDate>Mon, 02 Nov 2009 17:36:15 -0800</lastBuildDate>
    <category>Internet</category>
    <itunes:category text="Technology">
      <itunes:category text="Podcasting"/>
    </itunes:category>
    <item>
      <title>MNM 09 | Permission-Based Marketing: Turning Visitors into Followers that Buy</title>
      <link>http://www.odeo.com/episodes/25385815-MNM-09-Permission-Based-Marketing-Turning-Visitors-into-Followers-that-Buy</link>
      <description>To turn prospects into followers and fans that buy you have to build a relationship over time. This is done by maintaining their attention with regular interactions. To do this you first have to get their permission. The goal is to build an audience of people that anticipate getting your content. In this episode, we discuss how to get your prospects to subscribe to and follow you through various new media channels. Download the MP3 Items Mentioned in This Episode Aweber: My recommended email list management service Gist: Interesting tool that I&amp;#8217;m trying out for managing the inbox and social connections online FBML Application: Use this to post an opt-in box to your Facebook Fan Page Take Action Make sure that you always ask for permission (subscription or opt-in) on your site and in your content If you have not done so already, start building e-mail list now Sign up for Aweber Place an opt-in form in the sidebar of your site Create an incentive and a compelling offer to get si...</description>
      <itunes:subtitle>To turn prospects into followers and fans that buy you have to build a relationship over time. This is done by maintaining their attention with regular interactions. To do this you first have to get their permission. The goal is to build an audience of people that anticipate getting your content. In this episode, we discuss how to get your prospects to subscribe to and follow you through various new media channels. Download the MP3 Items Mentioned in This Episode Aweber: My recommended email list management service Gist: Interesting tool that I&amp;#8217;m trying out for managing the inbox and social connections online FBML Application: Use this to post an opt-in box to your Facebook Fan Page Take Action Make sure that you always ask for permission (subscription or opt-in) on your site and in your content If you have not done so already, start building e-mail list now Sign up for Aweber Place an opt-in form in the sidebar of your site Create an incentive and a compelling offer to get site visitors to sign up for your e-mail list Add one more permission channel to your current marketing mix (e.g. Twitter, YouTube Channel, Facebook) What Do You Think? What&amp;#8217;s one thing you are already doing well to get permission from your site and content visitors? One is one thing that you will do in the next week to do better at asking for permission from your visitors? I&#8217;d love to hear your thoughts in the comments below.</itunes:subtitle>
      <itunes:summary>To turn prospects into followers and fans that buy you have to build a relationship over time. This is done by maintaining their attention with regular interactions. To do this you first have to get their permission. The goal is to build an audience of people that anticipate getting your content. In this episode, we discuss how to get your prospects to subscribe to and follow you through various new media channels. Download the MP3 Items Mentioned in This Episode Aweber: My recommended email list management service Gist: Interesting tool that I&amp;#8217;m trying out for managing the inbox and social connections online FBML Application: Use this to post an opt-in box to your Facebook Fan Page Take Action Make sure that you always ask for permission (subscription or opt-in) on your site and in your content If you have not done so already, start building e-mail list now Sign up for Aweber Place an opt-in form in the sidebar of your site Create an incentive and a compelling offer to get site visitors to sign up for your e-mail list Add one more permission channel to your current marketing mix (e.g. Twitter, YouTube Channel, Facebook) What Do You Think? What&amp;#8217;s one thing you are already doing well to get permission from your site and content visitors? One is one thing that you will do in the next week to do better at asking for permission from your visitors? I&#8217;d love to hear your thoughts in the comments below.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-11-02,25385815</guid>
      <pubDate>Mon, 02 Nov 2009 17:36:15 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/jasonvo/MNM_009_Permission-Based_Marketing.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
      <itunes:keywords>list building, permission marketing, Mastering New Media Episodes</itunes:keywords>
    </item>
    <item>
      <title>MNM 08 | Automatic Lead Generation with the Ten Laws of Magnetism Pt 3</title>
      <link>http://www.odeo.com/episodes/25385817-MNM-08-Automatic-Lead-Generation-with-the-Ten-Laws-of-Magnetism-Pt-3</link>
      <description>In this episode we finish our discussion about using the Laws of Magnetism to attract new leads and customers. Then we go over a way to incorporate all the laws together into an effective marketing strategy. Also, I discuss the new and very important guidelines from the FTC and how they affect your and your content. Download the MP3 Items Mentioned in This Episode Revised FTC Endorsement and Testimonial Guidelines Take Action Pick at least one of the Laws of Magnetism to put into action or improve in your content creation and marketing.My Goal = Law of Dependable Permanence: consistently produce a show on a weekly basis by setting live broadcast times. What Do You Think? Which laws of magnetism are you going to incorporate next? I&#8217;d love to hear your thoughts in the comments below.</description>
      <itunes:subtitle>In this episode we finish our discussion about using the Laws of Magnetism to attract new leads and customers. Then we go over a way to incorporate all the laws together into an effective marketing strategy. Also, I discuss the new and very important guidelines from the FTC and how they affect your and your content. Download the MP3 Items Mentioned in This Episode Revised FTC Endorsement and Testimonial Guidelines Take Action Pick at least one of the Laws of Magnetism to put into action or improve in your content creation and marketing.My Goal = Law of Dependable Permanence: consistently produce a show on a weekly basis by setting live broadcast times. What Do You Think? Which laws of magnetism are you going to incorporate next? I&#8217;d love to hear your thoughts in the comments below.</itunes:subtitle>
      <itunes:summary>In this episode we finish our discussion about using the Laws of Magnetism to attract new leads and customers. Then we go over a way to incorporate all the laws together into an effective marketing strategy. Also, I discuss the new and very important guidelines from the FTC and how they affect your and your content. Download the MP3 Items Mentioned in This Episode Revised FTC Endorsement and Testimonial Guidelines Take Action Pick at least one of the Laws of Magnetism to put into action or improve in your content creation and marketing.My Goal = Law of Dependable Permanence: consistently produce a show on a weekly basis by setting live broadcast times. What Do You Think? Which laws of magnetism are you going to incorporate next? I&#8217;d love to hear your thoughts in the comments below.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-27,25385817</guid>
      <pubDate>Tue, 27 Oct 2009 17:42:25 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/jasonvo/MNM_08_-_The_10_Laws_of_Magnetism_Pt3.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
      <itunes:keywords>attention, Lead Generation, ftc, Mastering New Media Episodes</itunes:keywords>
    </item>
    <item>
      <title>MNM 07 | Automatic Lead-Generation with the 10 Laws of Magnetism Pt 2</title>
      <link>http://www.odeo.com/episodes/25233367-MNM-07-Automatic-Lead-Generation-with-the-10-Laws-of-Magnetism-Pt-2</link>
      <description>In this episode we continue our discussion about the laws of magnetism. When these principles are used in your marketing and communications you&amp;#8217;ll magnetically attract the attention of your ideal prospects. Download the MP3 In this episode of Mastering New Media&amp;#8230; How to position yourself as someone that your prospects will readily listen to How to transform yourself from being an unwanted marketing pest to a welcome, trusted guest How to put one of the most powerful forms of influence into action for your own brand Take Action Find one way that you can make your content easier and more convenient to consume and put it into action this week Start thinking of yourself as an expert, trusted advisor to your market and create content that reflects this Provide at least one form of social proof on your site (e.g. testimonials, blog comments, social bookmarking widgets, etc.) What Do You Think? How have you successfully used the Laws of Convenience, Trust and Social Proof in yo...</description>
      <itunes:subtitle>In this episode we continue our discussion about the laws of magnetism. When these principles are used in your marketing and communications you&amp;#8217;ll magnetically attract the attention of your ideal prospects. Download the MP3 In this episode of Mastering New Media&amp;#8230; How to position yourself as someone that your prospects will readily listen to How to transform yourself from being an unwanted marketing pest to a welcome, trusted guest How to put one of the most powerful forms of influence into action for your own brand Take Action Find one way that you can make your content easier and more convenient to consume and put it into action this week Start thinking of yourself as an expert, trusted advisor to your market and create content that reflects this Provide at least one form of social proof on your site (e.g. testimonials, blog comments, social bookmarking widgets, etc.) What Do You Think? How have you successfully used the Laws of Convenience, Trust and Social Proof in your business? How have you seen these laws effectively used by other businesses? Share your thoughts in the comments below.</itunes:subtitle>
      <itunes:summary>In this episode we continue our discussion about the laws of magnetism. When these principles are used in your marketing and communications you&amp;#8217;ll magnetically attract the attention of your ideal prospects. Download the MP3 In this episode of Mastering New Media&amp;#8230; How to position yourself as someone that your prospects will readily listen to How to transform yourself from being an unwanted marketing pest to a welcome, trusted guest How to put one of the most powerful forms of influence into action for your own brand Take Action Find one way that you can make your content easier and more convenient to consume and put it into action this week Start thinking of yourself as an expert, trusted advisor to your market and create content that reflects this Provide at least one form of social proof on your site (e.g. testimonials, blog comments, social bookmarking widgets, etc.) What Do You Think? How have you successfully used the Laws of Convenience, Trust and Social Proof in your business? How have you seen these laws effectively used by other businesses? Share your thoughts in the comments below.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-04,25233367</guid>
      <pubDate>Sun, 04 Oct 2009 21:13:50 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://feedproxy.google.com/~r/podcastingunderground/~5/0VBT9vZCFu0/07_MNM_07_-_The_10_Laws_of_Magnetism.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
      <itunes:keywords>attention, relevance, Mastering New Media Episodes, Laws of Magnetism</itunes:keywords>
    </item>
    <item>
      <title>MNM 06 | Automatic Lead-Generation with the 10 Laws of Magnetism Pt 1</title>
      <link>http://www.odeo.com/episodes/24774093-MNM-06-Automatic-Lead-Generation-with-the-10-Laws-of-Magnetism-Pt-1</link>
      <description>We talked in the last episode about the value of attention. We&amp;#8217;re operating in an attention-based economy. Getting your market to pay attention to you is as valuable as getting them to buy from you. The problem is that your prospects have more power than ever to ignore you. They have increasingly powerful filters to help them sift through the deluge of daily information input. Attention is scarce. How is a small business supposed to break down these filters and attract the attention of their market? In this episode, you&amp;#8217;ll discover ten specific ways to bust through the attention barriers and magnetically attract more leads and customers to your business. Download the MP3 In this episode of Mastering New Media&amp;#8230; The most efficient, effective ways to ensure your professional and financial success How to brand yourself as the go-to-expert in your market How I got my rock band featured on the most popular local top 40 station when no other band had been able to How to g...</description>
      <itunes:subtitle>We talked in the last episode about the value of attention. We&amp;#8217;re operating in an attention-based economy. Getting your market to pay attention to you is as valuable as getting them to buy from you. The problem is that your prospects have more power than ever to ignore you. They have increasingly powerful filters to help them sift through the deluge of daily information input. Attention is scarce. How is a small business supposed to break down these filters and attract the attention of their market? In this episode, you&amp;#8217;ll discover ten specific ways to bust through the attention barriers and magnetically attract more leads and customers to your business. Download the MP3 In this episode of Mastering New Media&amp;#8230; The most efficient, effective ways to ensure your professional and financial success How to brand yourself as the go-to-expert in your market How I got my rock band featured on the most popular local top 40 station when no other band had been able to How to get your prospect to carry your brand with them wherever they go Why selling what your market needs will actually lead to a huge amount of lost profit Take Action No take action steps for this episode. Just be sure to come back and listen to the other parts in this series. Then we&amp;#8217;ll put these laws into action. I&#8217;d love to hear your thoughts in the comments below.</itunes:subtitle>
      <itunes:summary>We talked in the last episode about the value of attention. We&amp;#8217;re operating in an attention-based economy. Getting your market to pay attention to you is as valuable as getting them to buy from you. The problem is that your prospects have more power than ever to ignore you. They have increasingly powerful filters to help them sift through the deluge of daily information input. Attention is scarce. How is a small business supposed to break down these filters and attract the attention of their market? In this episode, you&amp;#8217;ll discover ten specific ways to bust through the attention barriers and magnetically attract more leads and customers to your business. Download the MP3 In this episode of Mastering New Media&amp;#8230; The most efficient, effective ways to ensure your professional and financial success How to brand yourself as the go-to-expert in your market How I got my rock band featured on the most popular local top 40 station when no other band had been able to How to get your prospect to carry your brand with them wherever they go Why selling what your market needs will actually lead to a huge amount of lost profit Take Action No take action steps for this episode. Just be sure to come back and listen to the other parts in this series. Then we&amp;#8217;ll put these laws into action. I&#8217;d love to hear your thoughts in the comments below.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-07-09,24774093</guid>
      <pubDate>Thu, 09 Jul 2009 08:39:52 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://feedproxy.google.com/~r/podcastingunderground/~5/izR0YGk7MuE/MNM_06_-_The_10_Laws_of_Magnetism_Pt1.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
      <itunes:keywords>attention, relevance, Mastering New Media Episodes, Laws of Magnetism</itunes:keywords>
    </item>
    <item>
      <title>MNM 05 | How Many Customers Have You Lost So Far to the New Attention Economy?</title>
      <link>http://www.odeo.com/episodes/24735900-MNM-05-How-Many-Customers-Have-You-Lost-So-Far-to-the-New-Attention-Economy</link>
      <description>We&amp;#8217;re currently going through the biggest shake up in marketing and media since the beginning of the Internet. The bad news is that it is leaving lots of businesses in the dust. Your business may have already fallen victim. The good news is that the shake up also brings massive opportunity to those that understand the forces behind it. In this episode, we&amp;#8217;ll discuss the how you can seize these forces for your benefit and ride the waves being created. Download the MP3 In this episode of&#160;Mastering New Media&amp;#8230; How you can survive and thrive in the biggest media and marketing shake up since the dawn of the Internet (and before that since the Gutenberg Press) Why the status quo in advertising will no longer work for your business How to seize the opportunities brought by the shake up rather than fall victim the massive shift it&amp;#8217;s causing in consumer behavior Items Mentioned in This Episode The Community Builder Blueprint: Audio | Video | PDF The Attention Economy b...</description>
      <itunes:subtitle>We&amp;#8217;re currently going through the biggest shake up in marketing and media since the beginning of the Internet. The bad news is that it is leaving lots of businesses in the dust. Your business may have already fallen victim. The good news is that the shake up also brings massive opportunity to those that understand the forces behind it. In this episode, we&amp;#8217;ll discuss the how you can seize these forces for your benefit and ride the waves being created. Download the MP3 In this episode of&#160;Mastering New Media&amp;#8230; How you can survive and thrive in the biggest media and marketing shake up since the dawn of the Internet (and before that since the Gutenberg Press) Why the status quo in advertising will no longer work for your business How to seize the opportunities brought by the shake up rather than fall victim the massive shift it&amp;#8217;s causing in consumer behavior Items Mentioned in This Episode The Community Builder Blueprint: Audio | Video | PDF The Attention Economy by Umair Haque The Long Tail by Chris Anderson Take Action If you were a consumer for your business, what filters would you put up to protect your attention? Take a few minutes to brainstorm this question. Use these insights as you move forward in getting the attention of your market. What Do You Think? What concerns or reservations do you have about getting the attention of your market? I&#8217;d love to hear your thoughts in the comments below.</itunes:subtitle>
      <itunes:summary>We&amp;#8217;re currently going through the biggest shake up in marketing and media since the beginning of the Internet. The bad news is that it is leaving lots of businesses in the dust. Your business may have already fallen victim. The good news is that the shake up also brings massive opportunity to those that understand the forces behind it. In this episode, we&amp;#8217;ll discuss the how you can seize these forces for your benefit and ride the waves being created. Download the MP3 In this episode of&#160;Mastering New Media&amp;#8230; How you can survive and thrive in the biggest media and marketing shake up since the dawn of the Internet (and before that since the Gutenberg Press) Why the status quo in advertising will no longer work for your business How to seize the opportunities brought by the shake up rather than fall victim the massive shift it&amp;#8217;s causing in consumer behavior Items Mentioned in This Episode The Community Builder Blueprint: Audio | Video | PDF The Attention Economy by Umair Haque The Long Tail by Chris Anderson Take Action If you were a consumer for your business, what filters would you put up to protect your attention? Take a few minutes to brainstorm this question. Use these insights as you move forward in getting the attention of your market. What Do You Think? What concerns or reservations do you have about getting the attention of your market? I&#8217;d love to hear your thoughts in the comments below.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-06-25,24735900</guid>
      <pubDate>Thu, 25 Jun 2009 14:06:44 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://feedproxy.google.com/~r/podcastingunderground/~5/04fIqGai_SY/MNM_005_-_Thriving_in_the_Attention_Economy.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
      <itunes:keywords>attention, Mastering New Media Episodes, attention economy</itunes:keywords>
    </item>
    <item>
      <title>MNM Interview | Lisa Louise Cooke: Hobbyist Turned National Expert through Leveraging New Media</title>
      <link>http://www.odeo.com/episodes/24435334-MNM-Interview-Lisa-Louise-Cooke-Hobbyist-Turned-National-Expert-through-Leveraging-New-Media</link>
      <description>On this special episode of Mastering New Media you&amp;#8217;ll hear an interview with a genealogy enthusiast that turned her passion into multiple income streams by leveraging new media. It&amp;#8217;s a case study of a hobbyist who&amp;#8217;s now become a nationally recognized expert, a professional author and speaker. Lisa Louise Cook of the Genealogy Gems Podcast shares valuable numerous insights that you can put into action right away to make this happen for you, too. Download the MP3 In This Episode&amp;#8230; The fortuitous birthday gift that changed Lisa&amp;#8217;s life How to create multiple streams of income from your new media content The traditional communication channel that was KEY to Lisa&amp;#8217;s early success How to find your market in Facebook How to most effectively leverage a Facebook Fan Page to engage your market How podcasting led to Lisa&amp;#8217;s dream Caribbean vacation Items Mentioned in This Episode Genealogy Gems Podcast Genealogy Gems on YouTube Genealogy Gems Facebook Fan ...</description>
      <itunes:subtitle>On this special episode of Mastering New Media you&amp;#8217;ll hear an interview with a genealogy enthusiast that turned her passion into multiple income streams by leveraging new media. It&amp;#8217;s a case study of a hobbyist who&amp;#8217;s now become a nationally recognized expert, a professional author and speaker. Lisa Louise Cook of the Genealogy Gems Podcast shares valuable numerous insights that you can put into action right away to make this happen for you, too. Download the MP3 In This Episode&amp;#8230; The fortuitous birthday gift that changed Lisa&amp;#8217;s life How to create multiple streams of income from your new media content The traditional communication channel that was KEY to Lisa&amp;#8217;s early success How to find your market in Facebook How to most effectively leverage a Facebook Fan Page to engage your market How podcasting led to Lisa&amp;#8217;s dream Caribbean vacation Items Mentioned in This Episode Genealogy Gems Podcast Genealogy Gems on YouTube Genealogy Gems Facebook Fan Page The Socks to America: A Sockumentary - hilarious Ken Burns-style viral video Naarden - satellite view of the town my family name comes from Take Action Choose one of the following strategies, mentioned by Lisa in the interview, to implement right away in your own business Start a Facebook Fan Page and automatically syndicate your blog/podcast content there Sign up for an email list management service and start building your enewsletter list. Start a premium membership area on your site to create an income stream from your content What Do You Think? What was the most valuable insight that you got from this&#160; interview? I&#8217;d love to hear yout thoughts in the comments below.</itunes:subtitle>
      <itunes:summary>On this special episode of Mastering New Media you&amp;#8217;ll hear an interview with a genealogy enthusiast that turned her passion into multiple income streams by leveraging new media. It&amp;#8217;s a case study of a hobbyist who&amp;#8217;s now become a nationally recognized expert, a professional author and speaker. Lisa Louise Cook of the Genealogy Gems Podcast shares valuable numerous insights that you can put into action right away to make this happen for you, too. Download the MP3 In This Episode&amp;#8230; The fortuitous birthday gift that changed Lisa&amp;#8217;s life How to create multiple streams of income from your new media content The traditional communication channel that was KEY to Lisa&amp;#8217;s early success How to find your market in Facebook How to most effectively leverage a Facebook Fan Page to engage your market How podcasting led to Lisa&amp;#8217;s dream Caribbean vacation Items Mentioned in This Episode Genealogy Gems Podcast Genealogy Gems on YouTube Genealogy Gems Facebook Fan Page The Socks to America: A Sockumentary - hilarious Ken Burns-style viral video Naarden - satellite view of the town my family name comes from Take Action Choose one of the following strategies, mentioned by Lisa in the interview, to implement right away in your own business Start a Facebook Fan Page and automatically syndicate your blog/podcast content there Sign up for an email list management service and start building your enewsletter list. Start a premium membership area on your site to create an income stream from your content What Do You Think? What was the most valuable insight that you got from this&#160; interview? I&#8217;d love to hear yout thoughts in the comments below.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-04-10,24435334</guid>
      <pubDate>Fri, 10 Apr 2009 07:00:04 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://feedproxy.google.com/~r/podcastingunderground/~5/O64XRWsMTq8/MNM_Interview_-_Lisa_Louise_Cooke.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
      <itunes:keywords>Mastering New Media Episodes</itunes:keywords>
    </item>
    <item>
      <title>MNM 02 | How to Get Your Market to Take Action</title>
      <link>http://www.odeo.com/episodes/24403631-MNM-02-How-to-Get-Your-Market-to-Take-Action</link>
      <description>If you&amp;#8217;re creating online content, then it&amp;#8217;s safe to assume two things: you&amp;#8217;re trying to reach a specific target market and there&amp;#8217;s a particular action (or set of actions) that you want them to take. This is usually to buy, but could also include to rate, review, vote, subscribe, click, donate, etc. So how do you get your market to act? Many businesses either struggle too hard to do this or fail at it all together. The good news is that the solution is quite simple. It will transform your marketing and sales process from being a chore into a fulfilling, successful and even fun online venture. This solution is the focus of this episode. Download the MP3 In This Episode We Discuss&amp;#8230; The best way to get your market to act How a small Virginia-based business increased sales 38% in one year using online content The sources that your prospects turn to in order to make buying decisions How to position yourself to be the go-to person for your market Thanks to th...</description>
      <itunes:subtitle>If you&amp;#8217;re creating online content, then it&amp;#8217;s safe to assume two things: you&amp;#8217;re trying to reach a specific target market and there&amp;#8217;s a particular action (or set of actions) that you want them to take. This is usually to buy, but could also include to rate, review, vote, subscribe, click, donate, etc. So how do you get your market to act? Many businesses either struggle too hard to do this or fail at it all together. The good news is that the solution is quite simple. It will transform your marketing and sales process from being a chore into a fulfilling, successful and even fun online venture. This solution is the focus of this episode. Download the MP3 In This Episode We Discuss&amp;#8230; The best way to get your market to act How a small Virginia-based business increased sales 38% in one year using online content The sources that your prospects turn to in order to make buying decisions How to position yourself to be the go-to person for your market Thanks to the Following Commenters Bill Caskey | &amp;#8220;Be a resource&amp;#8211;be truly interested in their growth and well being&amp;#8211;hard to do when most turn inward.&amp;#8221; Steve Yastrow | &amp;#8220;Best way to influence: Engage them in a relationship-building encounter.&amp;#8221; Charles Jorlando | &amp;#8220;Word of Mouth is the best motivator.&amp;#8221; George Tran | &amp;#8220;1) incremental commitment 2) keep it simple 3) urgency&amp;#8221; Stacy Havens | &amp;#8220;Create a sense of urgency.&amp;#8221; To send in your own comment&amp;#8230; Follow me on Twitter Call 877-877-7799 and leave a voice message or Comment below Items Mentioned in This Episode MarketingProfs Case Study Intellitactics | Case Study Subject Take Action Assess if you there are places where you might be asking your market to act to soon If so, adapt your marketing and sales process to allow your influence account to be built up before asking them to act What Do You Think Can you think of a case where influence affected a decision that you made? What other comments or questions do you have about building the influence account and getting your market to act? I&amp;#8217;d love to hear yout thoughts in the comments below.</itunes:subtitle>
      <itunes:summary>If you&amp;#8217;re creating online content, then it&amp;#8217;s safe to assume two things: you&amp;#8217;re trying to reach a specific target market and there&amp;#8217;s a particular action (or set of actions) that you want them to take. This is usually to buy, but could also include to rate, review, vote, subscribe, click, donate, etc. So how do you get your market to act? Many businesses either struggle too hard to do this or fail at it all together. The good news is that the solution is quite simple. It will transform your marketing and sales process from being a chore into a fulfilling, successful and even fun online venture. This solution is the focus of this episode. Download the MP3 In This Episode We Discuss&amp;#8230; The best way to get your market to act How a small Virginia-based business increased sales 38% in one year using online content The sources that your prospects turn to in order to make buying decisions How to position yourself to be the go-to person for your market Thanks to the Following Commenters Bill Caskey | &amp;#8220;Be a resource&amp;#8211;be truly interested in their growth and well being&amp;#8211;hard to do when most turn inward.&amp;#8221; Steve Yastrow | &amp;#8220;Best way to influence: Engage them in a relationship-building encounter.&amp;#8221; Charles Jorlando | &amp;#8220;Word of Mouth is the best motivator.&amp;#8221; George Tran | &amp;#8220;1) incremental commitment 2) keep it simple 3) urgency&amp;#8221; Stacy Havens | &amp;#8220;Create a sense of urgency.&amp;#8221; To send in your own comment&amp;#8230; Follow me on Twitter Call 877-877-7799 and leave a voice message or Comment below Items Mentioned in This Episode MarketingProfs Case Study Intellitactics | Case Study Subject Take Action Assess if you there are places where you might be asking your market to act to soon If so, adapt your marketing and sales process to allow your influence account to be built up before asking them to act What Do You Think Can you think of a case where influence affected a decision that you made? What other comments or questions do you have about building the influence account and getting your market to act? I&amp;#8217;d love to hear yout thoughts in the comments below.</itunes:summary>
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      <pubDate>Fri, 03 Apr 2009 11:37:51 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://feedproxy.google.com/~r/podcastingunderground/~5/JwXtDdqiyqA/MNM_02_-_Getting_Your_Marketing_to_Act.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
      <itunes:keywords>influence, Case Studies, Mastering New Media Episodes, Relationship Building with Customers, Case Studies and Examples</itunes:keywords>
    </item>
    <item>
      <title>MNM 01 | What&#8217;s the #1 Asset Your Business Can Have? (or The Secret to Unprecedented Success)</title>
      <link>http://www.odeo.com/episodes/24378810-MNM-01-What%E2%80%99s-the-1-Asset-Your-Business-Can-Have-or-The-Secret-to-Unprecedented-Success</link>
      <description>Welcome to the premier episode of Mastering New Media. The launch of this new show, along with the new branding and content on this blog, represent an important shift in the content and tips that I plan to deliver to small business owners and entrepreneurs like you. Over the last couple years I have seen amazing transformations take place in my life and business as well as those of numerous colleagues. I&amp;#8217;ve seen their incomes rocket despite the fact that many of them have reduced their workload. I&amp;#8217;ve seen them become authors, speakers and even celebrities. I&amp;#8217;ve seen them quit jobs they no longer enjoyed so they could pursue their true passion. In each of these cases there are consistent principles that have brought them unprecedented success and fulfillment. In this episode I trace the source of this success back to the a common asset that each of them has built for their business. Then I present the most effective and powerful tool set that you can use for putting...</description>
      <itunes:subtitle>Welcome to the premier episode of Mastering New Media. The launch of this new show, along with the new branding and content on this blog, represent an important shift in the content and tips that I plan to deliver to small business owners and entrepreneurs like you. Over the last couple years I have seen amazing transformations take place in my life and business as well as those of numerous colleagues. I&amp;#8217;ve seen their incomes rocket despite the fact that many of them have reduced their workload. I&amp;#8217;ve seen them become authors, speakers and even celebrities. I&amp;#8217;ve seen them quit jobs they no longer enjoyed so they could pursue their true passion. In each of these cases there are consistent principles that have brought them unprecedented success and fulfillment. In this episode I trace the source of this success back to the a common asset that each of them has built for their business. Then I present the most effective and powerful tool set that you can use for putting this into action in your own life and business. Download the MP3 Thanks go to the following people for sending in audio comments. Cliff Ravenscraft | GSPN.tv | Podcast Answer Man Roxanne Darling | BeachWalks.tv | Barefeet Studios To submit an audio comment, call +1 877-877-7799 or send an audio file to jason AT jasonvanorden DOT com.</itunes:subtitle>
      <itunes:summary>Welcome to the premier episode of Mastering New Media. The launch of this new show, along with the new branding and content on this blog, represent an important shift in the content and tips that I plan to deliver to small business owners and entrepreneurs like you. Over the last couple years I have seen amazing transformations take place in my life and business as well as those of numerous colleagues. I&amp;#8217;ve seen their incomes rocket despite the fact that many of them have reduced their workload. I&amp;#8217;ve seen them become authors, speakers and even celebrities. I&amp;#8217;ve seen them quit jobs they no longer enjoyed so they could pursue their true passion. In each of these cases there are consistent principles that have brought them unprecedented success and fulfillment. In this episode I trace the source of this success back to the a common asset that each of them has built for their business. Then I present the most effective and powerful tool set that you can use for putting this into action in your own life and business. Download the MP3 Thanks go to the following people for sending in audio comments. Cliff Ravenscraft | GSPN.tv | Podcast Answer Man Roxanne Darling | BeachWalks.tv | Barefeet Studios To submit an audio comment, call +1 877-877-7799 or send an audio file to jason AT jasonvanorden DOT com.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-03-27,24378810</guid>
      <pubDate>Fri, 27 Mar 2009 14:23:37 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://feedproxy.google.com/~r/podcastingunderground/~5/u34ZCaUJpGc/MNM_01_-_The_1_Asset.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
      <itunes:keywords>community building, Mastering New Media Episodes</itunes:keywords>
    </item>
    <item>
      <title>TPU 37 | The Final Episode of the Podcasting Underground&#8230;or is it?</title>
      <link>http://www.odeo.com/episodes/24024998-TPU-37-The-Final-Episode-of-the-Podcasting-Underground%E2%80%A6or-is-it</link>
      <description>This is the last ever episode of the Podcasting Underground&amp;#8230;or is it? In this episode I talk about where I&amp;#8217;ve been all these months and reveal some exciting things in store for online content creators in the coming months. Download the MP3 ShareThis</description>
      <itunes:subtitle>This is the last ever episode of the Podcasting Underground&amp;#8230;or is it? In this episode I talk about where I&amp;#8217;ve been all these months and reveal some exciting things in store for online content creators in the coming months. Download the MP3 ShareThis</itunes:subtitle>
      <itunes:summary>This is the last ever episode of the Podcasting Underground&amp;#8230;or is it? In this episode I talk about where I&amp;#8217;ve been all these months and reveal some exciting things in store for online content creators in the coming months. Download the MP3 ShareThis</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-01-27,24024998</guid>
      <pubDate>Tue, 27 Jan 2009 15:16:22 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.podcastingunderground.com.s3.amazonaws.com/TPU037.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
      <itunes:keywords>Podcast Episodes</itunes:keywords>
    </item>
    <item>
      <title>TPU 37 | The Final Episode of the Podcasting Underground&#8230;or is it?</title>
      <link>http://www.odeo.com/episodes/23964115-TPU-37-The-Final-Episode-of-the-Podcasting-Underground%E2%80%A6or-is-it</link>
      <description>This is the last ever episode of the Podcasting Underground&amp;#8230;or is it? In this episode I talk about where I&amp;#8217;ve been all these months and reveal some exciting things in store for online content creators in the coming months. Download the MP3 ShareThis</description>
      <itunes:subtitle>This is the last ever episode of the Podcasting Underground&amp;#8230;or is it? In this episode I talk about where I&amp;#8217;ve been all these months and reveal some exciting things in store for online content creators in the coming months. Download the MP3 ShareThis</itunes:subtitle>
      <itunes:summary>This is the last ever episode of the Podcasting Underground&amp;#8230;or is it? In this episode I talk about where I&amp;#8217;ve been all these months and reveal some exciting things in store for online content creators in the coming months. Download the MP3 ShareThis</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-01-27,23964115</guid>
      <pubDate>Tue, 27 Jan 2009 15:16:22 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.podcastingunderground.com.s3.amazonaws.com/TPU037.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
      <itunes:keywords>Podcast Episodes</itunes:keywords>
    </item>
    <item>
      <title>The Final Episode of the Podcasting Underground&#8230;or is it?</title>
      <link>http://www.odeo.com/episodes/24378811-The-Final-Episode-of-the-Podcasting-Underground%E2%80%A6or-is-it</link>
      <description>This is the last ever episode of the Podcasting Underground and the prequel to my new podcast, Mastering New Media. In this episode I talk about where I&amp;#8217;ve been all these months and reveal some exciting things in store for online content creators in the coming months. Download the MP3</description>
      <itunes:subtitle>This is the last ever episode of the Podcasting Underground and the prequel to my new podcast, Mastering New Media. In this episode I talk about where I&amp;#8217;ve been all these months and reveal some exciting things in store for online content creators in the coming months. Download the MP3</itunes:subtitle>
      <itunes:summary>This is the last ever episode of the Podcasting Underground and the prequel to my new podcast, Mastering New Media. In this episode I talk about where I&amp;#8217;ve been all these months and reveal some exciting things in store for online content creators in the coming months. Download the MP3</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-01-26,24378811</guid>
      <pubDate>Mon, 26 Jan 2009 21:43:28 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.podcastingunderground.com.s3.amazonaws.com/TPU037.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
      <itunes:keywords>Mastering New Media Episodes</itunes:keywords>
    </item>
    <item>
      <title>TPU 028 | Podcasting Industry Announcements from Expo Week</title>
      <link>http://www.odeo.com/episodes/16779863-TPU-028-Podcasting-Industry-Announcements-from-Expo-Week</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-09-26,16779863</guid>
      <pubDate>Wed, 26 Sep 2007 02:44:37 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://feeds.feedburner.com/~r/podcastingunderground/~5/161346147/TPU028.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #27 | Which Feed is Your Real Feed?</title>
      <link>http://www.odeo.com/episodes/16779853-TPU-27-Which-Feed-is-Your-Real-Feed</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-09-08,16779853</guid>
      <pubDate>Sat, 08 Sep 2007 05:30:22 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://feeds.feedburner.com/~r/podcastingunderground/~5/153741065/TPU027.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>Special Time-Sensitive Announcement</title>
      <link>http://www.odeo.com/episodes/16779823-Special-Time-Sensitive-Announcement</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-08-22,16779823</guid>
      <pubDate>Wed, 22 Aug 2007 09:57:51 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://feeds.feedburner.com/~r/podcastingunderground/~5/146850507/TPU026b.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #26 | More Listener Questions Answered</title>
      <link>http://www.odeo.com/episodes/15044643-TPU-26-More-Listener-Questions-Answered</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-07-10,15044643</guid>
      <pubDate>Tue, 10 Jul 2007 02:29:56 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://feeds.feedburner.com/~r/podcastingunderground/~5/132148840/TPU026.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #25 | Listener Questions Answered</title>
      <link>http://www.odeo.com/episodes/13403263-TPU-25-Listener-Questions-Answered</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-05-25,13403263</guid>
      <pubDate>Fri, 25 May 2007 00:48:51 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://feeds.feedburner.com/~r/podcastingunderground/~5/124966320/TPU025.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #25 - Listener Questions Answered</title>
      <link>http://www.odeo.com/episodes/12951233-TPU-25-Listener-Questions-Answered</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-05-25,12951233</guid>
      <pubDate>Fri, 25 May 2007 00:48:51 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://feeds.feedburner.com/~r/podcastingunderground/~5/119451320/TPU025.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #24 | How Often Should You Update Your Podcast?</title>
      <link>http://www.odeo.com/episodes/11482643-TPU-24-How-Often-Should-You-Update-Your-Podcast</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-04-23,11482643</guid>
      <pubDate>Mon, 23 Apr 2007 20:10:59 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://feeds.feedburner.com/~r/podcastingunderground/~5/111374089/TPU024.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #23 | Should You Charge for Your Podcast?</title>
      <link>http://www.odeo.com/episodes/11482613-TPU-23-Should-You-Charge-for-Your-Podcast</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-04-03,11482613</guid>
      <pubDate>Tue, 03 Apr 2007 05:41:42 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://feeds.feedburner.com/~r/podcastingunderground/~5/106352725/TPU023.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #22 | Can You Charge for Your Podcast and Make a Profit?</title>
      <link>http://www.odeo.com/episodes/10247363-TPU-22-Can-You-Charge-for-Your-Podcast-and-Make-a-Profit</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-03-12,10247363</guid>
      <pubDate>Mon, 12 Mar 2007 02:33:20 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://feeds.feedburner.com/~r/podcastingunderground/~5/101017197/TPU022.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #21 | What is Your Podcast Worth?</title>
      <link>http://www.odeo.com/episodes/9643853-TPU-21-What-is-Your-Podcast-Worth</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-02-27,9643853</guid>
      <pubDate>Tue, 27 Feb 2007 02:51:46 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://feeds.feedburner.com/~r/podcastingunderground/~5/96559082/TPU021.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #20 | How to Preserve the Relationship with Your Audience When You Use Your Podcast for Profit or Promotion</title>
      <link>http://www.odeo.com/episodes/8541583-TPU-20-How-to-Preserve-the-Relationship-with-Your-Audience-When-You-Use-Your-Podcast-for-Profit-or-Promotion</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2007-02-11,8541583</guid>
      <pubDate>Sun, 11 Feb 2007 19:43:19 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://www.podcastingunderground.com/mp3s/TPU020.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #19 | Social Media Wisdom from Fred Siebert of Frederator</title>
      <link>http://www.odeo.com/episodes/4006983-TPU-19-Social-Media-Wisdom-from-Fred-Siebert-of-Frederator</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2006-12-16,4006983</guid>
      <pubDate>Sat, 16 Dec 2006 08:26:53 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://www.podcastingunderground.com/mp3s/TPU019.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #18: Is Apple the Best or Worse Thing to Happen to Podcasting</title>
      <link>http://www.odeo.com/episodes/3485643-TPU-18-Is-Apple-the-Best-or-Worse-Thing-to-Happen-to-Podcasting</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2006-11-30,3485643</guid>
      <pubDate>Thu, 30 Nov 2006 09:58:31 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://www.podcastingunderground.com/podpress_trac/feed/40/0/TPU18.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>#17 - Why You Shouldn&#8217;t Ask Your Site Visitors to Subscribe to Your Podcast</title>
      <link>http://www.odeo.com/episodes/2250255-17-Why-You-Shouldn%E2%80%99t-Ask-Your-Site-Visitors-to-Subscribe-to-Your-Podcast</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2006-10-27,2250255</guid>
      <pubDate>Fri, 27 Oct 2006 06:07:14 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://www.podcastingunderground.com/podpress_trac/feed/39/0/TPU017.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>#16 - Podcast Expo Recap &amp; Review of Tricks of the Podcasting Masters</title>
      <link>http://www.odeo.com/episodes/2103385-16-Podcast-Expo-Recap-Review-of-Tricks-of-the-Podcasting-Masters</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2006-10-07,2103385</guid>
      <pubDate>Sat, 07 Oct 2006 22:50:20 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://www.podcastingunderground.com/podpress_trac/feed/38/0/TPU016%20-%20Podcast%20Expo.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>#16 - Podcast Expo Recap and Review of Tricks of the Podcasting Masters</title>
      <link>http://www.odeo.com/episodes/3887603-16-Podcast-Expo-Recap-and-Review-of-Tricks-of-the-Podcasting-Masters</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
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      <pubDate>Sat, 07 Oct 2006 22:50:20 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://www.podcastingunderground.com/mp3s/TPU016%20-%20Podcast%20Expo.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
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    <item>
      <title>#15 - Podcamp Boston</title>
      <link>http://www.odeo.com/episodes/1896136-15-Podcamp-Boston</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
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      <pubDate>Wed, 13 Sep 2006 22:53:46 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://ripple.radiotail.com/89/TPU015.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
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    <item>
      <title>TPU #14 - Promoting Your Podcast: Business Cards, Conversion &amp; ID3 Tags</title>
      <link>http://www.odeo.com/episodes/1735426-TPU-14-Promoting-Your-Podcast-Business-Cards-Conversion-ID3-Tags</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
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      <pubDate>Fri, 11 Aug 2006 19:59:45 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://ripple.radiotail.com/89/TPU014.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
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    <item>
      <title>TPU #13 - Promoting Your Podcast: Search Engine Traffic</title>
      <link>http://www.odeo.com/episodes/1579959-TPU-13-Promoting-Your-Podcast-Search-Engine-Traffic</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
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      <pubDate>Thu, 27 Jul 2006 09:40:06 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://ripple.radiotail.com/89/TPU013.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
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    <item>
      <title>TPU #12: Three Podcasting Mics for Under $100</title>
      <link>http://www.odeo.com/episodes/1481219-TPU-12-Three-Podcasting-Mics-for-Under-100</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
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      <pubDate>Tue, 11 Jul 2006 10:53:37 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://ripple.radiotail.com/89/TPU012.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #11: Writing for the Ears: How to create podcasting scripts that keep listeners listening</title>
      <link>http://www.odeo.com/episodes/1355563-TPU-11-Writing-for-the-Ears-How-to-create-podcasting-scripts-that-keep-listeners-listening</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2006-06-16,1355563</guid>
      <pubDate>Fri, 16 Jun 2006 01:13:32 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://ripple.radiotail.com/89/TPU011.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #10 - Interview with Tee Morris, Co-Author of Podcasting for Dummies</title>
      <link>http://www.odeo.com/episodes/1295950-TPU-10-Interview-with-Tee-Morris-Co-Author-of-Podcasting-for-Dummies</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2006-06-07,1295950</guid>
      <pubDate>Wed, 07 Jun 2006 23:19:35 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://ripple.radiotail.com/cast/89/TPU010.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #9 - More Legal Considerations for Podcasters</title>
      <link>http://www.odeo.com/episodes/1254855-TPU-9-More-Legal-Considerations-for-Podcasters</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2006-05-27,1254855</guid>
      <pubDate>Sat, 27 May 2006 23:36:34 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://ripple.radiotail.com/89/TPU009.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
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    <item>
      <title>TPU #8 - Legalities of Using Music in Your Podcast</title>
      <link>http://www.odeo.com/episodes/1140355-TPU-8-Legalities-of-Using-Music-in-Your-Podcast</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2006-05-03,1140355</guid>
      <pubDate>Wed, 03 May 2006 03:12:54 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://ripple.radiotail.com/89/TPU008.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
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    <item>
      <title>TPU #7 - Feedburner: Why and How You Should Use It</title>
      <link>http://www.odeo.com/episodes/1001089-TPU-7-Feedburner-Why-and-How-You-Should-Use-It</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2006-03-30,1001089</guid>
      <pubDate>Thu, 30 Mar 2006 08:51:32 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://www.podcastingunderground.com/mp3s/TPU007.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
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    <item>
      <title>TPU #6 - An Important and Often Overlooked Step in Publishing Your Podcast</title>
      <link>http://www.odeo.com/episodes/865123-TPU-6-An-Important-and-Often-Overlooked-Step-in-Publishing-Your-Podcast</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2006-03-09,865123</guid>
      <pubDate>Thu, 09 Mar 2006 07:00:02 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://www.podcastingunderground.com/mp3s/TPU006.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
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    <item>
      <title>TPU #6 - An Important and Often Overlooked Step in Publishing Your Podcast</title>
      <link>http://www.odeo.com/episodes/9200123-TPU-6-An-Important-and-Often-Overlooked-Step-in-Publishing-Your-Podcast</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2006-03-09,9200123</guid>
      <pubDate>Thu, 09 Mar 2006 07:00:02 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://feeds.feedburner.com/~r/podcastingunderground/~5/93221906/TPU006.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #5 - Enhanced Podcasts &amp; Two Dangerous iTunes Pitfalls That Could Cost You Listeners</title>
      <link>http://www.odeo.com/episodes/805919-TPU-5-Enhanced-Podcasts-Two-Dangerous-iTunes-Pitfalls-That-Could-Cost-You-Listeners</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2006-02-27,805919</guid>
      <pubDate>Mon, 27 Feb 2006 00:02:34 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://www.podcastingunderground.com/mp3s/TPU005.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #5 - Enhanced Podcasts &amp; Two Dangerous iTunes Pitfalls That Could Cost You Listeners</title>
      <link>http://www.odeo.com/episodes/9200103-TPU-5-Enhanced-Podcasts-Two-Dangerous-iTunes-Pitfalls-That-Could-Cost-You-Listeners</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2006-02-27,9200103</guid>
      <pubDate>Mon, 27 Feb 2006 00:02:34 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://feeds.feedburner.com/~r/podcastingunderground/~5/93221908/TPU005.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #5 - Enhanced Podcasts &amp; Two Dangerous iTunes Pitfalls That Could Cost You Listeners</title>
      <link>http://www.odeo.com/episodes/795785-TPU-5-Enhanced-Podcasts-Two-Dangerous-iTunes-Pitfalls-That-Could-Cost-You-Listeners</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2006-02-26,795785</guid>
      <pubDate>Sun, 26 Feb 2006 16:02:34 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://homepage.mac.com/applepodcast/podcasts/Resources/static/podcast_chapter_tool_beta.dmg"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #4 - How to Make the Most Money with Your Podcast &amp; Podcasting Predictions for 2006</title>
      <link>http://www.odeo.com/episodes/639492-TPU-4-How-to-Make-the-Most-Money-with-Your-Podcast-Podcasting-Predictions-for-2006</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2006-01-12,639492</guid>
      <pubDate>Thu, 12 Jan 2006 04:30:31 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://www.podcastingunderground.com/mp3s/TPU004.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #4 - How to Make the Most Money with Your Podcast &amp; Podcasting Predictions for 2006</title>
      <link>http://www.odeo.com/episodes/9200093-TPU-4-How-to-Make-the-Most-Money-with-Your-Podcast-Podcasting-Predictions-for-2006</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2006-01-12,9200093</guid>
      <pubDate>Thu, 12 Jan 2006 04:30:31 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://feeds.feedburner.com/~r/podcastingunderground/~5/93221910/TPU004.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #3 - Podcast Hosting, 2 Easy Podcast Audio Tips &amp; Another Podcast Directory Promotion Tip</title>
      <link>http://www.odeo.com/episodes/639491-TPU-3-Podcast-Hosting-2-Easy-Podcast-Audio-Tips-Another-Podcast-Directory-Promotion-Tip</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2005-12-21,639491</guid>
      <pubDate>Wed, 21 Dec 2005 23:37:06 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://www.podcastingunderground.com/mp3s/TPU003.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #3 - Podcast Hosting, 2 Easy Podcast Audio Tips &amp; Another Podcast Directory Promotion Tip</title>
      <link>http://www.odeo.com/episodes/9200083-TPU-3-Podcast-Hosting-2-Easy-Podcast-Audio-Tips-Another-Podcast-Directory-Promotion-Tip</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2005-12-21,9200083</guid>
      <pubDate>Wed, 21 Dec 2005 23:37:06 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://feeds.feedburner.com/~r/podcastingunderground/~5/93221912/TPU003.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #2 - Bridge Ratings, Altec Lansing Headset, Podscope, Traffic Generation</title>
      <link>http://www.odeo.com/episodes/471400-TPU-2-Bridge-Ratings-Altec-Lansing-Headset-Podscope-Traffic-Generation</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
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      <pubDate>Thu, 01 Dec 2005 02:52:04 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://www.podcastingunderground.com/mp3s/TPU002%20-%20Bridge%20Ratings,%20Altec%20Lansing%20Headset,%20Podscope,Traffic%20Generation.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>TPU #2 - Bridge Ratings, Altec Lansing Headset, Podscope, Traffic Generation</title>
      <link>http://www.odeo.com/episodes/9200063-TPU-2-Bridge-Ratings-Altec-Lansing-Headset-Podscope-Traffic-Generation</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
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      <pubDate>Thu, 01 Dec 2005 02:52:04 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>Portable Media Expo Coverage: Podcaster News &amp; Taldia</title>
      <link>http://www.odeo.com/episodes/2113830-Portable-Media-Expo-Coverage-Podcaster-News-Taldia</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
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      <pubDate>Sun, 13 Nov 2005 01:13:13 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
    <item>
      <title>Portable Media Expo Coverage: Podcaster News &amp; Taldia</title>
      <link>http://www.odeo.com/episodes/422527-Portable-Media-Expo-Coverage-Podcaster-News-Taldia</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
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      <pubDate>Sun, 13 Nov 2005 01:13:13 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://www.audioblog.com/export/P35191d3ae05a49588dcdf223903e5431Z1B5QFREYmJ0.mp3"/>
      <itunes:author>Mastering New Media (was The Podcasting Underground)</itunes:author>
    </item>
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      <title>Portable Media Expo Coverage: Podkive Podcast Hosting</title>
      <link>http://www.odeo.com/episodes/2113829-Portable-Media-Expo-Coverage-Podkive-Podcast-Hosting</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
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      <pubDate>Sun, 13 Nov 2005 00:51:54 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
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