http://www.odeo.com/channels/3402-Ross-Mayfield-s-Weblog RossMayfield no Markets, Technology & Musings Markets, Technology & Musings Markets, Technology & Musings en-US 40 Mon, 19 Oct 2009 09:34:20 -0700 Mon, 19 Oct 2009 09:34:20 -0700 http://www.odeo.com/episodes/25313279-The-Spreadsheet-gets-a-Revision-History Today marks the 30th anniversary of VisiCalc, the spreadsheet that sparked the PC Revolution. You can read on Dan Bricklin's blog the evolution of the spreadsheet from then to now, the day Socialtext took SocialCalc out of beta. To help celebrate, today people are tweeting their first spreadsheet experiences. During the beta period we got some great feedback that led to improvements like better handling of revision history cell-by-cell. We also discovered use cases we didn't anticipate. Like how Epitaph Records manages and collaborates around their release schedules. Or how Meredith Corporation works across organizational boundries for cross-marketing: "I used to get 10 e-mails a day from different people with these reports," said Dave Ball, Meredith's vice president of consumer marketing. "Now, with SocialCalc, I can go in at one point in the day and see what's going on in all our active campaigns right now. It helps us distribute information and know... Today marks the 30th anniversary of VisiCalc, the spreadsheet that sparked the PC Revolution. You can read on Dan Bricklin's blog the evolution of the spreadsheet from then to now, the day Socialtext took SocialCalc out of beta. To help celebrate, today people are tweeting their first spreadsheet experiences. During the beta period we got some great feedback that led to improvements like better handling of revision history cell-by-cell. We also discovered use cases we didn't anticipate. Like how Epitaph Records manages and collaborates around their release schedules. Or how Meredith Corporation works across organizational boundries for cross-marketing: "I used to get 10 e-mails a day from different people with these reports," said Dave Ball, Meredith's vice president of consumer marketing. "Now, with SocialCalc, I can go in at one point in the day and see what's going on in all our active campaigns right now. It helps us distribute information and knowledge faster, so we can react more quickly." Here's a short introduction to SocialCalc: You can try SocialCalc yourself for free. Today marks the 30th anniversary of VisiCalc, the spreadsheet that sparked the PC Revolution. You can read on Dan Bricklin's blog the evolution of the spreadsheet from then to now, the day Socialtext took SocialCalc out of beta. To help celebrate, today people are tweeting their first spreadsheet experiences. During the beta period we got some great feedback that led to improvements like better handling of revision history cell-by-cell. We also discovered use cases we didn't anticipate. Like how Epitaph Records manages and collaborates around their release schedules. Or how Meredith Corporation works across organizational boundries for cross-marketing: "I used to get 10 e-mails a day from different people with these reports," said Dave Ball, Meredith's vice president of consumer marketing. "Now, with SocialCalc, I can go in at one point in the day and see what's going on in all our active campaigns right now. It helps us distribute information and knowledge faster, so we can react more quickly." Here's a short introduction to SocialCalc: You can try SocialCalc yourself for free. tag:odeo.com,2009-10-19,25313279 Mon, 19 Oct 2009 09:34:20 -0700 no Ross Mayfield's Weblog http://www.odeo.com/episodes/25241072-Slideshare-for-Business I'm an advisor to Slideshare, the world's largest sharing community for professionals.  Today they launched Slideshare for Business, a new way for businesses to promote themselves with direct business results: Introducing SlideShare Business View more documents from Rashmi Sinha. You may not know that 80% of Slideshare's members are business decision makers. With over 20M unique visitors per month, that's a lot of business people presenting themselves. The Slideshare team picked up on some of the patterns of promotion within their community and developed two new Slideshare Business products to make them more efficient and effective: AdShare and LeadShare. I've been using both AdShare to promote my content and LeadShare to generate leads through my content for about two months now with great results. With AdShare, my presentations are the ad content, and are displayed according to how the community ranks their effectiveness by clicking through them.  T... I'm an advisor to Slideshare, the world's largest sharing community for professionals.  Today they launched Slideshare for Business, a new way for businesses to promote themselves with direct business results: Introducing SlideShare Business View more documents from Rashmi Sinha. You may not know that 80% of Slideshare's members are business decision makers. With over 20M unique visitors per month, that's a lot of business people presenting themselves. The Slideshare team picked up on some of the patterns of promotion within their community and developed two new Slideshare Business products to make them more efficient and effective: AdShare and LeadShare. I've been using both AdShare to promote my content and LeadShare to generate leads through my content for about two months now with great results. With AdShare, my presentations are the ad content, and are displayed according to how the community ranks their effectiveness by clicking through them.  Typically, B2B marketers produce "assets" like whitepapers, webinar recordings, presentations and other collateral. Then they make them available to sales prospects on a landing page which describes it, but you have to fill in a form with your contact information to get it. You can't engage with content or socialize around it to foster trust.   LeadShare inverts this lead generation model. You can request or require that a user fill in the lead gen form at the end, middle or front of the document or presentation. It is presented in the context of the community, but can also be extended to your site through embeds. Businesses are engaging and fostering trust more than ever with Social Media, but its difficult to directly tie these activities to the Lead Generation that feeds the business. Advertising is seeing growth in new interactive formats with contextual relevancy, but are fighting an uphill battle against sensitized decision makers. For these two world to get along, incentives must be aligned for quality creative production and community participation. I believe SlideShare for Business represents a new ad format and self-service network that can help Social Media drive direct and measurable business results. And I know Slideshare members will develop creative and compelling ways of using it I can't predict. Coverage: Slideshare blog, TechCrunch, San Jose Mercury News, I'm an advisor to Slideshare, the world's largest sharing community for professionals.  Today they launched Slideshare for Business, a new way for businesses to promote themselves with direct business results: Introducing SlideShare Business View more documents from Rashmi Sinha. You may not know that 80% of Slideshare's members are business decision makers. With over 20M unique visitors per month, that's a lot of business people presenting themselves. The Slideshare team picked up on some of the patterns of promotion within their community and developed two new Slideshare Business products to make them more efficient and effective: AdShare and LeadShare. I've been using both AdShare to promote my content and LeadShare to generate leads through my content for about two months now with great results. With AdShare, my presentations are the ad content, and are displayed according to how the community ranks their effectiveness by clicking through them.  Typically, B2B marketers produce "assets" like whitepapers, webinar recordings, presentations and other collateral. Then they make them available to sales prospects on a landing page which describes it, but you have to fill in a form with your contact information to get it. You can't engage with content or socialize around it to foster trust.   LeadShare inverts this lead generation model. You can request or require that a user fill in the lead gen form at the end, middle or front of the document or presentation. It is presented in the context of the community, but can also be extended to your site through embeds. Businesses are engaging and fostering trust more than ever with Social Media, but its difficult to directly tie these activities to the Lead Generation that feeds the business. Advertising is seeing growth in new interactive formats with contextual relevancy, but are fighting an uphill battle against sensitized decision makers. For these two world to get along, incentives must be aligned for quality creative production and community participation. I believe SlideShare for Business represents a new ad format and self-service network that can help Social Media drive direct and measurable business results. And I know Slideshare members will develop creative and compelling ways of using it I can't predict. Coverage: Slideshare blog, TechCrunch, San Jose Mercury News, tag:odeo.com,2009-10-06,25241072 Tue, 06 Oct 2009 06:00:00 -0700 no Ross Mayfield's Weblog Slideshare http://www.odeo.com/episodes/25097822-Socialtext-Mobile-Social-Software Today at 9/9/09 9am EDT, Socialtext released Socialtext Mobile. Here is the blog post, press release, and coverage: Mashable: Socialtext Mobile: Business Activity Streams On the Go by Barb Dybwad, September 9, 2009 "If you’re one of the many enterprise (and increasingly, small business) users of Socialtext, you’ll be excited about today’s Socialtext Mobile beta launch news. If you’re in the market for an Enterprise 2.0 solution for your business, there’s even more reason to get Socialtext on your roadmap." Venture Beat: Socialtext builds mobile web apps for collaboration by Anthony Ha, September 9, 2009 "Socialtext President and co-founder Ross Mayfield says the mobile version of Socialtext should includes almost all the features found on its downloadable application Socialtext Desktop — namely, you’ll be able to read colleagues’ Twitter-style comments and post your own comments in Socialtext Signals, follow co-workers’ activity streams, view their profiles, and also ... Today at 9/9/09 9am EDT, Socialtext released Socialtext Mobile. Here is the blog post, press release, and coverage: Mashable: Socialtext Mobile: Business Activity Streams On the Go by Barb Dybwad, September 9, 2009 "If you’re one of the many enterprise (and increasingly, small business) users of Socialtext, you’ll be excited about today’s Socialtext Mobile beta launch news. If you’re in the market for an Enterprise 2.0 solution for your business, there’s even more reason to get Socialtext on your roadmap." Venture Beat: Socialtext builds mobile web apps for collaboration by Anthony Ha, September 9, 2009 "Socialtext President and co-founder Ross Mayfield says the mobile version of Socialtext should includes almost all the features found on its downloadable application Socialtext Desktop — namely, you’ll be able to read colleagues’ Twitter-style comments and post your own comments in Socialtext Signals, follow co-workers’ activity streams, view their profiles, and also read and edit content in Socialtext’s wiki workspaces." TechCrunch: Socialtext Launches Mobile Version Of Twitter-Like Collaboration Platform by Leena Rao, September 9, 2009 "Via a Blackberry, iPhone or Android, users can see and post to their company’s Twitter-like message stream and access their company’s Socialtext Workspace, an enterprise-ready wiki. The platform’s SocialCalc collaborative spreadsheet offering is also accessible via the mobile interface." eWeek Socialtext Releases Mobile Web App for iPhone, BlackBerry, Android by Clint Boulton, September 9, 2009 "The lightweight Web app works on Apple's iPhone, Research In Motion BlackBerry smartphones and Android smartphones, allowing users to access Socialtext's Twitter-like Signals microblogging tool and browse through users' activities, content and contacts. Users can then access a contact's virtual business card by clicking to e-mail or call the contact from their smartphone." InternetNews: Socialtext Mobile Delivers Broader Access by David Needle, September 9, 2009 "Users won't have to do any extra configuration to use the mobile version. Socialtext Mobile automatically detects when you log in from a mobile phone and serves up an optimized mobile application." ReadWriteWeb Socialtext Goes Mobile But Forgoes an App by Steven Walling, September 9, 2009 "Rather than a native application tailored to the iPhone, BlackBerry, or Android, Socialtext chose to create mobile browser version that is cross-platform by default. The site will detect when you're logging on through a mobile device and redirect you to a subdomain with a custom UI, which was built to reflect the desktop version of Socialtext." Today at 9/9/09 9am EDT, Socialtext released Socialtext Mobile. Here is the blog post, press release, and coverage: Mashable: Socialtext Mobile: Business Activity Streams On the Go by Barb Dybwad, September 9, 2009 "If you’re one of the many enterprise (and increasingly, small business) users of Socialtext, you’ll be excited about today’s Socialtext Mobile beta launch news. If you’re in the market for an Enterprise 2.0 solution for your business, there’s even more reason to get Socialtext on your roadmap." Venture Beat: Socialtext builds mobile web apps for collaboration by Anthony Ha, September 9, 2009 "Socialtext President and co-founder Ross Mayfield says the mobile version of Socialtext should includes almost all the features found on its downloadable application Socialtext Desktop — namely, you’ll be able to read colleagues’ Twitter-style comments and post your own comments in Socialtext Signals, follow co-workers’ activity streams, view their profiles, and also read and edit content in Socialtext’s wiki workspaces." TechCrunch: Socialtext Launches Mobile Version Of Twitter-Like Collaboration Platform by Leena Rao, September 9, 2009 "Via a Blackberry, iPhone or Android, users can see and post to their company’s Twitter-like message stream and access their company’s Socialtext Workspace, an enterprise-ready wiki. The platform’s SocialCalc collaborative spreadsheet offering is also accessible via the mobile interface." eWeek Socialtext Releases Mobile Web App for iPhone, BlackBerry, Android by Clint Boulton, September 9, 2009 "The lightweight Web app works on Apple's iPhone, Research In Motion BlackBerry smartphones and Android smartphones, allowing users to access Socialtext's Twitter-like Signals microblogging tool and browse through users' activities, content and contacts. Users can then access a contact's virtual business card by clicking to e-mail or call the contact from their smartphone." InternetNews: Socialtext Mobile Delivers Broader Access by David Needle, September 9, 2009 "Users won't have to do any extra configuration to use the mobile version. Socialtext Mobile automatically detects when you log in from a mobile phone and serves up an optimized mobile application." ReadWriteWeb Socialtext Goes Mobile But Forgoes an App by Steven Walling, September 9, 2009 "Rather than a native application tailored to the iPhone, BlackBerry, or Android, Socialtext chose to create mobile browser version that is cross-platform by default. The site will detect when you're logging on through a mobile device and redirect you to a subdomain with a custom UI, which was built to reflect the desktop version of Socialtext." tag:odeo.com,2009-09-09,25097822 Wed, 09 Sep 2009 07:30:33 -0700 no Ross Mayfield's Weblog mobility, socialsoftware, Socialtext http://www.odeo.com/episodes/24826662-Enterprise-Microblogging-Presentation A Twitter for your Intranet View more documents from ross. A Twitter for your Intranet View more documents from ross. A Twitter for your Intranet View more documents from ross. tag:odeo.com,2009-07-18,24826662 Sat, 18 Jul 2009 08:44:57 -0700 no Ross Mayfield's Weblog http://www.odeo.com/episodes/24408913-Putting-Web-2-0-to-Work This week I gave a talk at Web 2.0 Expo in San Francisco.  The slides are below, and Holger Nauheimer live-blogged the session. Putting Web 2.0 to Work View more presentations from ross. This week I gave a talk at Web 2.0 Expo in San Francisco.  The slides are below, and Holger Nauheimer live-blogged the session. Putting Web 2.0 to Work View more presentations from ross. This week I gave a talk at Web 2.0 Expo in San Francisco.  The slides are below, and Holger Nauheimer live-blogged the session. Putting Web 2.0 to Work View more presentations from ross. tag:odeo.com,2009-04-04,24408913 Sat, 04 Apr 2009 16:48:25 -0700 no Ross Mayfield's Weblog http://www.odeo.com/episodes/24037947-Stowe-Boyd-Skype-side-Chat I had a modern version of a fireside chat with Stowe Boyd this week, part of his Open Enterprise 2009 research: Ross Mayfield on Open Enterprise 2009 from stowe boyd on Vimeo. I had a modern version of a fireside chat with Stowe Boyd this week, part of his Open Enterprise 2009 research: Ross Mayfield on Open Enterprise 2009 from stowe boyd on Vimeo. I had a modern version of a fireside chat with Stowe Boyd this week, part of his Open Enterprise 2009 research: Ross Mayfield on Open Enterprise 2009 from stowe boyd on Vimeo. tag:odeo.com,2009-02-04,24037947 Wed, 04 Feb 2009 15:33:12 -0800 no Ross Mayfield's Weblog http://www.odeo.com/episodes/23924543-On-net-night Had a great conversation with Leo Laporte and Amber MacArthur on net@night on inauguration day. The archive of show 84: Socialtext has been posted for your listening pleasure. I didn't just talk about Socialtext. But there was something that Leo said that prompted me to create my new ringtone. Download Leotext Apologies to Leo, and you, because its a little badger badger. Had a great conversation with Leo Laporte and Amber MacArthur on net@night on inauguration day. The archive of show 84: Socialtext has been posted for your listening pleasure. I didn't just talk about Socialtext. But there was something that Leo said that prompted me to create my new ringtone. Download Leotext Apologies to Leo, and you, because its a little badger badger. Had a great conversation with Leo Laporte and Amber MacArthur on net@night on inauguration day. The archive of show 84: Socialtext has been posted for your listening pleasure. I didn't just talk about Socialtext. But there was something that Leo said that prompted me to create my new ringtone. Download Leotext Apologies to Leo, and you, because its a little badger badger. tag:odeo.com,2009-01-22,23924543 Thu, 22 Jan 2009 20:27:06 -0800 no Ross Mayfield's Weblog http://www.odeo.com/episodes/23455443-Throw-Bunnys-Not-Bombs Via Dave Winer, more VP debate analysis: "It's a giant changing of the subject," said Jenny Backus, a Democratic strategist. "The problem is the messenger. If you want to start throwing fire bombs, you don't send out the fluffy bunny to do it. I think people don't take Sarah Palin seriously." I, for one, think you do send a fluffy bunny: Then again, depends on the bunny. Via Dave Winer, more VP debate analysis: "It's a giant changing of the subject," said Jenny Backus, a Democratic strategist. "The problem is the messenger. If you want to start throwing fire bombs, you don't send out the fluffy bunny to do it. I think people don't take Sarah Palin seriously." I, for one, think you do send a fluffy bunny: Then again, depends on the bunny. Via Dave Winer, more VP debate analysis: "It's a giant changing of the subject," said Jenny Backus, a Democratic strategist. "The problem is the messenger. If you want to start throwing fire bombs, you don't send out the fluffy bunny to do it. I think people don't take Sarah Palin seriously." I, for one, think you do send a fluffy bunny: Then again, depends on the bunny. tag:odeo.com,2008-10-05,23455443 Sun, 05 Oct 2008 20:48:16 -0700 no Ross Mayfield's Weblog Politics http://www.odeo.com/episodes/23423442-Socialtext-3-0-in-60-Seconds Created by Alan Lepofsky Created by Alan Lepofsky Created by Alan Lepofsky tag:odeo.com,2008-09-30,23423442 Tue, 30 Sep 2008 10:01:01 -0700 no Ross Mayfield's Weblog Socialtext http://www.odeo.com/episodes/270433-Postcast-from-Estonia tag:odeo.com,2005-09-29,270433 Thu, 29 Sep 2005 19:36:12 -0700 no Ross Mayfield's Weblog http://www.odeo.com/episodes/62866-Podcasting-is-the-New-Voicemail tag:odeo.com,2005-06-24,62866 Fri, 24 Jun 2005 15:19:03 -0700 no Ross Mayfield's Weblog http://www.odeo.com/episodes/52680-What-Does-the-New-Internet-Mean-for-Business tag:odeo.com,2005-06-15,52680 Wed, 15 Jun 2005 21:15:51 -0700 no Ross Mayfield's Weblog