http://www.odeo.com/channels/33811-On-the-Record-Online IPR no Eric Schwartzman brings listeners the story behind the story through in-depth, one-on-one interviews with mainstream journalists, influential bloggers, podcasters and newsmakers about how technology is changing the news media business and pop culture. Eric Schwartzman brings listeners the story behind the story through in-depth, one-on-one interviews with mainstream journalists, influential bloggers, podcasters and newsmakers about how technology is changing the news media business and pop culture. The story behind the story -- mainstream journalists, influential bloggers and podcasters talk in depth about how technology is changing the news media business. en-us 40 Fri, 06 Nov 2009 21:20:08 -0800 Fri, 06 Nov 2009 21:20:08 -0800 Marketing http://www.odeo.com/episodes/25415585-Balancing-the-People-s-Right-to-Know-against-Operational-Security-with-USMC-PAO-Major-Danny-Chung United States Marine Corps Major Danny Chung discusses his role as a public affairs officer, pulling Geraldo Rivera out of the desert during Operation Iraqi Freedom and balancing the American people’s right to know against operational security during combat situations. 00:56 -- Why Major Chung decided to enlist in US Marine Corps in 1990. 02:07 – What it was about the Marine Corps versus the Army, Navy and Air Force that attracted him. 04:00 – How he wound up in media relations, which was certainly not his intention when he originally joined. 04:48 – Major Chung discusses his experience managing media relations in Iraq before and after former president George W. Bush command the US Armed Forces to invade Iraq on March 19, 2003. 06:05 – Major Chung talks about his experience getting the USMC story out to professional journalists in today’s highly polarized news media environment. 07:41 – Major Chung’s opinion of Fox News. 09:22 – Using access to newsmakers and other military public a... United States Marine Corps Major Danny Chung discusses his role as a public affairs officer, pulling Geraldo Rivera out of the desert during Operation Iraqi Freedom and balancing the American people’s right to know against operational security during combat situations. 00:56 -- Why Major Chung decided to enlist in US Marine Corps in 1990. 02:07 – What it was about the Marine Corps versus the Army, Navy and Air Force that attracted him. 04:00 – How he wound up in media relations, which was certainly not his intention when he originally joined. 04:48 – Major Chung discusses his experience managing media relations in Iraq before and after former president George W. Bush command the US Armed Forces to invade Iraq on March 19, 2003. 06:05 – Major Chung talks about his experience getting the USMC story out to professional journalists in today’s highly polarized news media environment. 07:41 – Major Chung’s opinion of Fox News. 09:22 – Using access to newsmakers and other military public affairs officers as a way to influence the media coverage that gets generated. 11:44 – The mandate of a United States Marine Corps public affairs officer. 12:41 – Pulling Geraldo Rivera out of the desert during Operation Iraqi Freedom for compromising operational security and the more difficult aspects of balancing the American public’s right to know against operational and national security now and in the distant future. 14:41 – The single biggest lesson that all Marine officers learn. 16:06 –How a conservative, command and control style organization like the US Marines Corps is approaching social media engagement. 18:34 -- Casey Peterson asks if social media has replaced the letter home and if the Marines are monitoring that information for loose lips. 20:06 – The role of a public affairs officer and leadership in monitoring social media conversations, the pervasiveness of digital media in lives of service members today and the Abu Ghraib prison photos scandal as a case study for when things go wrong. 22:18 – Getting the good and the bad news out as quickly as possible. 23:12 – The prospect of living up to the motto “every Marine a spokesperson” by making laptops and handhelds standard issue. 24:14 – How the USMC public affairs staff mitigates risk be briefing their fellow Marines on dealing with the press. 25:39 – How to convince a commanding officer who may be older and less engaged that things like search engine optimization and social media matter, when they don’t even know what these channels are. 31:02 – Should the US Marine Corps acknowledge Matthew Ho’s resignation at www.marines.com? 33:03 – Fighting to preserve the right of people to freely protest and express their opinions. 34:02 – Erik Deutsch asks about the US Military’s social media strategy in the Middle East, to which Major Chung responds that print and radio are more of a factor in those theaters. 36:16 – The notion of using social media for information operations and the use of handheld devices to Tweet during the Islamic Republic of Iran’s recent electoral protests. 38:56 – Major Chung responds to a passage from a feature story in Wired Magazine about how Secretary of Defense Robert Gates is focusing on winning the war today and his decision to ramp up production of armed transports deployed in Iraq. 41:28 – Major Chung talks about driving around Bagdad in a soft skinned Humvee. 44:05 – Major Chung shares his personal perspective on the effectiveness of Secretary of Defense Robert Gates versus former Secretary of Defense Donald Rumsfeld. 46:41 – End BONUS PODCAST: Social Media Training the US Armed Forces Public Affairs Staff at DINFOS with Staff Sgt. Joshua Salmons Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference, which will be in San Diego, Oct. 7-10, 2009. Other US Armed Forces public affairs officers who will be interviewed at the conference include: • Lt. Col. Ann Peru Knabe, APR, public affairs officer, Pentagon War Court Spokesperson, U.S. Air Force Reserve • Col. Rudy Burwell, director, Army Reserve Communications Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released. United States Marine Corps Major Danny Chung discusses his role as a public affairs officer, pulling Geraldo Rivera out of the desert during Operation Iraqi Freedom and balancing the American people’s right to know against operational security during combat situations. 00:56 -- Why Major Chung decided to enlist in US Marine Corps in 1990. 02:07 – What it was about the Marine Corps versus the Army, Navy and Air Force that attracted him. 04:00 – How he wound up in media relations, which was certainly not his intention when he originally joined. 04:48 – Major Chung discusses his experience managing media relations in Iraq before and after former president George W. Bush command the US Armed Forces to invade Iraq on March 19, 2003. 06:05 – Major Chung talks about his experience getting the USMC story out to professional journalists in today’s highly polarized news media environment. 07:41 – Major Chung’s opinion of Fox News. 09:22 – Using access to newsmakers and other military public affairs officers as a way to influence the media coverage that gets generated. 11:44 – The mandate of a United States Marine Corps public affairs officer. 12:41 – Pulling Geraldo Rivera out of the desert during Operation Iraqi Freedom for compromising operational security and the more difficult aspects of balancing the American public’s right to know against operational and national security now and in the distant future. 14:41 – The single biggest lesson that all Marine officers learn. 16:06 –How a conservative, command and control style organization like the US Marines Corps is approaching social media engagement. 18:34 -- Casey Peterson asks if social media has replaced the letter home and if the Marines are monitoring that information for loose lips. 20:06 – The role of a public affairs officer and leadership in monitoring social media conversations, the pervasiveness of digital media in lives of service members today and the Abu Ghraib prison photos scandal as a case study for when things go wrong. 22:18 – Getting the good and the bad news out as quickly as possible. 23:12 – The prospect of living up to the motto “every Marine a spokesperson” by making laptops and handhelds standard issue. 24:14 – How the USMC public affairs staff mitigates risk be briefing their fellow Marines on dealing with the press. 25:39 – How to convince a commanding officer who may be older and less engaged that things like search engine optimization and social media matter, when they don’t even know what these channels are. 31:02 – Should the US Marine Corps acknowledge Matthew Ho’s resignation at www.marines.com? 33:03 – Fighting to preserve the right of people to freely protest and express their opinions. 34:02 – Erik Deutsch asks about the US Military’s social media strategy in the Middle East, to which Major Chung responds that print and radio are more of a factor in those theaters. 36:16 – The notion of using social media for information operations and the use of handheld devices to Tweet during the Islamic Republic of Iran’s recent electoral protests. 38:56 – Major Chung responds to a passage from a feature story in Wired Magazine about how Secretary of Defense Robert Gates is focusing on winning the war today and his decision to ramp up production of armed transports deployed in Iraq. 41:28 – Major Chung talks about driving around Bagdad in a soft skinned Humvee. 44:05 – Major Chung shares his personal perspective on the effectiveness of Secretary of Defense Robert Gates versus former Secretary of Defense Donald Rumsfeld. 46:41 – End BONUS PODCAST: Social Media Training the US Armed Forces Public Affairs Staff at DINFOS with Staff Sgt. Joshua Salmons Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference, which will be in San Diego, Oct. 7-10, 2009. Other US Armed Forces public affairs officers who will be interviewed at the conference include: • Lt. Col. Ann Peru Knabe, APR, public affairs officer, Pentagon War Court Spokesperson, U.S. Air Force Reserve • Col. Rudy Burwell, director, Army Reserve Communications Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released. tag:odeo.com,2009-11-06,25415585 Fri, 06 Nov 2009 21:20:08 -0800 no On the Record...Online http://www.odeo.com/episodes/25398449-State-of-Social-Media-in-Austria-and-Europe-with-Top-Austrian-Bloggers Austrian bloggers Helge Fahrnberger, Michael Vaccaro and Matthias Wurz discuss the development of social media in Europe, cultural differences between Europe and the US, and what Austrian’s really think about Arnold Schwarzenegger, John Kerry and Bruno. 00:58 – Helge Farhnberger talks about his experience blogging in Austria, his blog, his work as a social media and social software consultant and a major sociological condition for human cooperation. 02:45 – Michael Vaccaro talks about his blog which is a platform for promoting unknown, indie artists -- primarily in Austria and Germany -- to help them snag record deals and talent representation. 04:02 – Matthias Wurz talks about his experience blogging, his blog and his objective of explaining Austrian affairs to an international audience. 05:19 – Austrian bloggers share their opinions on Arnold Schwarzenegger as an actor, a politician and an Austrian and why Austrian’s call him the man without a mother tongue. 06:43 – Why Austrian’s... Austrian bloggers Helge Fahrnberger, Michael Vaccaro and Matthias Wurz discuss the development of social media in Europe, cultural differences between Europe and the US, and what Austrian’s really think about Arnold Schwarzenegger, John Kerry and Bruno. 00:58 – Helge Farhnberger talks about his experience blogging in Austria, his blog, his work as a social media and social software consultant and a major sociological condition for human cooperation. 02:45 – Michael Vaccaro talks about his blog which is a platform for promoting unknown, indie artists -- primarily in Austria and Germany -- to help them snag record deals and talent representation. 04:02 – Matthias Wurz talks about his experience blogging, his blog and his objective of explaining Austrian affairs to an international audience. 05:19 – Austrian bloggers share their opinions on Arnold Schwarzenegger as an actor, a politician and an Austrian and why Austrian’s call him the man without a mother tongue. 06:43 – Why Austrian’s stripped Arnold Schwarzenegger’s name from a football stadium in the city of Graz that had been named after him. 08:27 – How Austria’s right wing conservative voters felt about the US Supreme Court’s decision to recognize as president George W. Bush over John Kerry, who was of Austrian decent. 08:58 – Austrian bloggers react to Sasha Baron Cohen’s portrayal of a fictional Austrian character in the motion picture Bruno. 10:10 – Austrian bloggers discuss the motion picture “The Sound of Music” and how many Austrians have seen the film. 11:23 – Austrian bloggers discuss Viennese coffee house culture versus American coffee house culture, Starbucks and talking your coffee to go.. 16:45 – Working hard, hardly working and living to work versus working to live. 18:02 – Austrian bloggers discuss Austria’s ranking as the best place to live in the world. 21:34 – Austrian bloggers debate whether or not a clearer delineation between work and play is causing the use of social media to develop differently in Europe and Austria. 22:17 – Helge Farhnberger on the social demographics of Austria, which has 8 million people: 20 to 30 thousand Twitter uses, he guesses, making the point that Twitter users are influential. There are 1.2 million active Facebook users in Austria. And he talks about why innovations are more likely to come out of the US than Europe. 24:31 – Michael Vaccaro talks about mixing social life and work, social media usage among younger people in Europe, the role social media users play as cultural sign posts and how Austria’s listing as the best place to live reinforces that behavior. 27:26 – Matthias Wurz offers a counter perspective to Michael Vaccaro’s assertion that laziness is at least partially to blame for social media apathy in Europe and how he uses Facebook both professionally and personally. Matthias is on Twitter at @matthias_wurz. 29:34 – Michael Vaccaro is on Twitter @clstrfck 29:42 – Helge Fahrnberger is on Twitter @muesli 30:17 – Austrian bloggers discuss the differences and similarities between US and Austrian bloggers. 32:45 – The state of the newspaper business in Austria, whether or not Austrian’s are becoming less interested in newspapers, and the reach and impact of mainstream news media. 34:43 – How Michael Vaccaro started securing MP3s from labels that he could make available at clstfck. 35:48 – Matthias Wurz gives us the state of the news media business in Vienna, from the perspective of an officially accredited Austrian journalist who has been writing at a magazine for many years. 39:12 – Which mainstream media channels are most under pressure from advertiser’s defections in Austria and how the advertising spend is changing in Austria. 40:34 – German start-ups developing products that involve search engine optimization and mapping: People123, TripWolf, Bikemap (Helge’s) and soup.io. 43:42 – How people find clstfck. 45:30 – Michael Vaccaro shares the hottest three (3) Austrian recording artists he’s blogged in the last three months: MMM Matthias, Database and Micro Trauma. 46:23 – Matthias Wurz on whether Austrian journalists are considering writing for search and Steve Lohr’s article “The Boring Headline Is Written for Google.” 50:07 – Austrian bloggers discuss the recent student protest that completely clogged the streets in central Vienna, which was organized entirely through Facebook and Twitter with the hashtag #unibrennt. The demonstration was estimated to be 20 to 40 thousand students large. 59:02 -- End Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference, which will be in San Diego, Oct. 7-10, 2009. We’ll be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site. Austrian bloggers Helge Fahrnberger, Michael Vaccaro and Matthias Wurz discuss the development of social media in Europe, cultural differences between Europe and the US, and what Austrian’s really think about Arnold Schwarzenegger, John Kerry and Bruno. 00:58 – Helge Farhnberger talks about his experience blogging in Austria, his blog, his work as a social media and social software consultant and a major sociological condition for human cooperation. 02:45 – Michael Vaccaro talks about his blog which is a platform for promoting unknown, indie artists -- primarily in Austria and Germany -- to help them snag record deals and talent representation. 04:02 – Matthias Wurz talks about his experience blogging, his blog and his objective of explaining Austrian affairs to an international audience. 05:19 – Austrian bloggers share their opinions on Arnold Schwarzenegger as an actor, a politician and an Austrian and why Austrian’s call him the man without a mother tongue. 06:43 – Why Austrian’s stripped Arnold Schwarzenegger’s name from a football stadium in the city of Graz that had been named after him. 08:27 – How Austria’s right wing conservative voters felt about the US Supreme Court’s decision to recognize as president George W. Bush over John Kerry, who was of Austrian decent. 08:58 – Austrian bloggers react to Sasha Baron Cohen’s portrayal of a fictional Austrian character in the motion picture Bruno. 10:10 – Austrian bloggers discuss the motion picture “The Sound of Music” and how many Austrians have seen the film. 11:23 – Austrian bloggers discuss Viennese coffee house culture versus American coffee house culture, Starbucks and talking your coffee to go.. 16:45 – Working hard, hardly working and living to work versus working to live. 18:02 – Austrian bloggers discuss Austria’s ranking as the best place to live in the world. 21:34 – Austrian bloggers debate whether or not a clearer delineation between work and play is causing the use of social media to develop differently in Europe and Austria. 22:17 – Helge Farhnberger on the social demographics of Austria, which has 8 million people: 20 to 30 thousand Twitter uses, he guesses, making the point that Twitter users are influential. There are 1.2 million active Facebook users in Austria. And he talks about why innovations are more likely to come out of the US than Europe. 24:31 – Michael Vaccaro talks about mixing social life and work, social media usage among younger people in Europe, the role social media users play as cultural sign posts and how Austria’s listing as the best place to live reinforces that behavior. 27:26 – Matthias Wurz offers a counter perspective to Michael Vaccaro’s assertion that laziness is at least partially to blame for social media apathy in Europe and how he uses Facebook both professionally and personally. Matthias is on Twitter at @matthias_wurz. 29:34 – Michael Vaccaro is on Twitter @clstrfck 29:42 – Helge Fahrnberger is on Twitter @muesli 30:17 – Austrian bloggers discuss the differences and similarities between US and Austrian bloggers. 32:45 – The state of the newspaper business in Austria, whether or not Austrian’s are becoming less interested in newspapers, and the reach and impact of mainstream news media. 34:43 – How Michael Vaccaro started securing MP3s from labels that he could make available at clstfck. 35:48 – Matthias Wurz gives us the state of the news media business in Vienna, from the perspective of an officially accredited Austrian journalist who has been writing at a magazine for many years. 39:12 – Which mainstream media channels are most under pressure from advertiser’s defections in Austria and how the advertising spend is changing in Austria. 40:34 – German start-ups developing products that involve search engine optimization and mapping: People123, TripWolf, Bikemap (Helge’s) and soup.io. 43:42 – How people find clstfck. 45:30 – Michael Vaccaro shares the hottest three (3) Austrian recording artists he’s blogged in the last three months: MMM Matthias, Database and Micro Trauma. 46:23 – Matthias Wurz on whether Austrian journalists are considering writing for search and Steve Lohr’s article “The Boring Headline Is Written for Google.” 50:07 – Austrian bloggers discuss the recent student protest that completely clogged the streets in central Vienna, which was organized entirely through Facebook and Twitter with the hashtag #unibrennt. The demonstration was estimated to be 20 to 40 thousand students large. 59:02 -- End Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference, which will be in San Diego, Oct. 7-10, 2009. We’ll be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site. tag:odeo.com,2009-11-03,25398449 Tue, 03 Nov 2009 16:28:31 -0800 no On the Record...Online http://www.odeo.com/episodes/25356698-Social-Media-Investor-Relations-Special-with-former-SEC-Attorneys This is a special episode on investor relations in the age of social media, releasing corporate disclosures on Facebook company pages and via Twitter, the legal risks that CEO bloggers pose to public companies, Regulation Fair Disclosure compliance with company websites and more. Featured guests are Brain Lane, a partner at Gibson Dunn and Crutcher and the former Director of the Division of Corporate Finance at the US Securities and Exchange Commission and Broc Romanek, the Editor of TheCorporateCounsel.net and a former counselor to SEC Commissioner Laura Unger. Special thanks to Dominic Jones of the IR Web Report and Mark Story, director of new media at the SEC for providing supporting information and research that was instrumental in the development of this podcast. Michael Decker who is the disclosure expert at BusinessWire, a press release distribution service, was also scheduled to appear on this podcast, but was dropped from the call. He will be invited to appear on another po... This is a special episode on investor relations in the age of social media, releasing corporate disclosures on Facebook company pages and via Twitter, the legal risks that CEO bloggers pose to public companies, Regulation Fair Disclosure compliance with company websites and more. Featured guests are Brain Lane, a partner at Gibson Dunn and Crutcher and the former Director of the Division of Corporate Finance at the US Securities and Exchange Commission and Broc Romanek, the Editor of TheCorporateCounsel.net and a former counselor to SEC Commissioner Laura Unger. Special thanks to Dominic Jones of the IR Web Report and Mark Story, director of new media at the SEC for providing supporting information and research that was instrumental in the development of this podcast. Michael Decker who is the disclosure expert at BusinessWire, a press release distribution service, was also scheduled to appear on this podcast, but was dropped from the call. He will be invited to appear on another podcast. Request for Feedback: This podcast breaks from the program’s original format. There is no sound bite or set up. Instead, it moves straight from the opening main title to the interview. What do you think about this format change? Should we keep it, or revert to the previous format? 2:46 – An explanation of what Regulation Fair Disclosure is, whisper numbers, why the regulation was enacted and how public relations and investor relations officers at publicly traded companies comply with it. 4:56 – An explanation of what selective disclosure and insider trading are, and why it is considered unfair for a publicly traded company to disclose material information in a way that could give some investors an unfair trading advantage over others. 5:55 – How the NASDAQ bubble of the 1990s lead to enactment of Reg FD. 7:40 – Addressing the question of whether or not press release distributions services are the only sure way to satisfy Regulation FD in light of new guidance issued by the SEC. 8:09 – How the SEC’s view of push technology, like email, versus pull technology, like company websites has changed over the last nine years , which channel dominates today, and the use of pull technology to satisfy Reg FD. 10:21 – How to comply with the SEC’s new Reg FD guidance and how to satisfy Regulation Fair Disclosure with the use of company websites, or online newsrooms. “When the SEC first adopted Regulation FD in mid-2000, it acknowledged that companies may be able to rely on the web to disseminate disclosure at some point in the future, but emphasized it was not likely to be considered sufficient yet. Now, that day has come.” 11:01 – The eight factors for companies to consider when they want to go the online only route for releasing material information that could affect their trading value, and the challenge and irony of satisfying those factors for large and small companies. 11:55 – An explanation of what SEC Commission guidance is and a discussion about the August 7, 2008 Commission Guidance on the Use of Company Websites for Corporate Disclosures [PDF]. 13:27 – A confirmation that public companies can satisfy Reg FD by introducing material information first on their own website, as long as they comply with SEC’s guidance. 14:05 – Considering the following language (which appears on page 18, paragraph 2 of the guidance in the above PDF link) what determines whether or not a company’s website is a recognized channel of distribution. “In order to make information public, it must be disseminated in manner calculated to reach the securities marketplace in general through recognized channels of distribution and public investors must be afforded a reasonable waiting period to react to the information. Thus in evaluating whether information is public for the purposes of our guidance, companies must consider whether and when (1) the company website is a recognized channel of distribution…” 15:05 – Whether or not search engine optimization can play a role in helping companies comply with Reg FD. 16:03 – The shortcomings of investor relations website outsourcing services and the NYSE’s decision in May 2009 eliminate requiring listed companies to announce corporate disclosures with press releases. 17:32 – A second confirmation that companies can sequence the release of corporate disclosures on their own website first, if they follow it up with push technology release as well, and the commission’s guidance that “if you put something on your website, even if it wasn’t deemed to be public disclosure, they wouldn’t deem it to be a violation of FD if that’s what you did.” 20:08 – Using the press release to alert investors in advance that a company intends to release earnings information on its website at a specific time. 20:36 –The rationale for moving press releases on corporate websites first: search engine optimization specialists Danny Sullivan and Lee Odden agree that companies are best situated to improve the search visibility of their corporate website by collecting inbound links, and therefore, it’s in a company’s best interests to encourage inbound links to press releases at its own domain, versus links to a paid or legit newswire, which may have distributed or aggregated that press release. 22:30 – The growth of shareholder activism and how that may put pressure on public companies to more actively manage the investor relations section of their corporate website. 24:35 – The importance of accessibility from the SEC’s standpoint, and whether or not regulators are coming after companies with sloppy, difficult to navigate websites. 24:54 – SEC staff guidance that reference hyperlinks must lead directly to the pertinent content, rather than to the homepage or directory of the IR website. Permalinks are required. 26:31 – The use of Facebook company pages as IR websites, and a blog post by Dominic Jones of the IR Web Report about companies that are actually using Facebook pages for general business purposes, and IR specific purposes and which business sectors are the early adopters. 27:42 – Whether or not it’s legal to release corporate disclosures first on a company Facebook page. 29:25 – Whether or not Sun Microsystems Chairman Jonathan Schwartz, who pushed the limits of Reg FD on Jonathan’s Blog, would meet the same degree of resistance today. 31:26 – The legal challenges of public companies whose CEO blogs such as tipping off investors selectively, the duty to update and why nonselective disclosure means nonselective engagement in social media communications. Also, the type of corporate disclosures that belong in a press release rather than a blog post. 34:55 – The risk of blogs at company websites: “If you sponsor a blog on your website, there’s an inherent belief that somehow you’re endorsing that what’s on the blog is accurate.” 36:39 – Circumventing risk by blogging about nonmaterial corporate information. 37:39 – The risk of corporate blogs being seen as semi-private conversations by the regulators, and as such, selective disclosures, and just how easy it is to break the law under Reg FD. 39:10 – The opinion that all CEOs and all IR Officers should be blogging, as long as they are properly trained in what to say and what not to say. The Dell Shares blog is used as a good example of an effective IR blog that did not result in any regulator violations. 40:25 – The number of companies twittering about financial issues and a study by Q4 Web Systems about showing that 8 public companies have Twitter accounts 4 of those use Twitter for IR. (Seems to be the number must be considerable higher). 40:43 – The challenge of putting financial information in proper perspective in just 140 characters. The example of EBay live Twittering earnings calls. 41:57 – A confirmation that public companies bear greater responsibility for the accuracy of content situated at their own web domain than they would for content they create on a third party social network. 43:08 – Whether or not investors relations officers and attorneys are really ready to act on this guidance. The legal department at Microsoft’s blog as an example of a public company that’s comfortable with social media. 44:56 – An explanation of XBRL, an XML classification scheme for financial information. 46:43 -- Whether or not XBRL can be used to fulfill regulation FD, the real value of XBRL and the risks of serving up financial information out of context. 48:49 -- End Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference, which will be in San Diego, Oct. 7-10, 2009. We’ll be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site. Register here. This is a special episode on investor relations in the age of social media, releasing corporate disclosures on Facebook company pages and via Twitter, the legal risks that CEO bloggers pose to public companies, Regulation Fair Disclosure compliance with company websites and more. Featured guests are Brain Lane, a partner at Gibson Dunn and Crutcher and the former Director of the Division of Corporate Finance at the US Securities and Exchange Commission and Broc Romanek, the Editor of TheCorporateCounsel.net and a former counselor to SEC Commissioner Laura Unger. Special thanks to Dominic Jones of the IR Web Report and Mark Story, director of new media at the SEC for providing supporting information and research that was instrumental in the development of this podcast. Michael Decker who is the disclosure expert at BusinessWire, a press release distribution service, was also scheduled to appear on this podcast, but was dropped from the call. He will be invited to appear on another podcast. Request for Feedback: This podcast breaks from the program’s original format. There is no sound bite or set up. Instead, it moves straight from the opening main title to the interview. What do you think about this format change? Should we keep it, or revert to the previous format? 2:46 – An explanation of what Regulation Fair Disclosure is, whisper numbers, why the regulation was enacted and how public relations and investor relations officers at publicly traded companies comply with it. 4:56 – An explanation of what selective disclosure and insider trading are, and why it is considered unfair for a publicly traded company to disclose material information in a way that could give some investors an unfair trading advantage over others. 5:55 – How the NASDAQ bubble of the 1990s lead to enactment of Reg FD. 7:40 – Addressing the question of whether or not press release distributions services are the only sure way to satisfy Regulation FD in light of new guidance issued by the SEC. 8:09 – How the SEC’s view of push technology, like email, versus pull technology, like company websites has changed over the last nine years , which channel dominates today, and the use of pull technology to satisfy Reg FD. 10:21 – How to comply with the SEC’s new Reg FD guidance and how to satisfy Regulation Fair Disclosure with the use of company websites, or online newsrooms. “When the SEC first adopted Regulation FD in mid-2000, it acknowledged that companies may be able to rely on the web to disseminate disclosure at some point in the future, but emphasized it was not likely to be considered sufficient yet. Now, that day has come.” 11:01 – The eight factors for companies to consider when they want to go the online only route for releasing material information that could affect their trading value, and the challenge and irony of satisfying those factors for large and small companies. 11:55 – An explanation of what SEC Commission guidance is and a discussion about the August 7, 2008 Commission Guidance on the Use of Company Websites for Corporate Disclosures [PDF]. 13:27 – A confirmation that public companies can satisfy Reg FD by introducing material information first on their own website, as long as they comply with SEC’s guidance. 14:05 – Considering the following language (which appears on page 18, paragraph 2 of the guidance in the above PDF link) what determines whether or not a company’s website is a recognized channel of distribution. “In order to make information public, it must be disseminated in manner calculated to reach the securities marketplace in general through recognized channels of distribution and public investors must be afforded a reasonable waiting period to react to the information. Thus in evaluating whether information is public for the purposes of our guidance, companies must consider whether and when (1) the company website is a recognized channel of distribution…” 15:05 – Whether or not search engine optimization can play a role in helping companies comply with Reg FD. 16:03 – The shortcomings of investor relations website outsourcing services and the NYSE’s decision in May 2009 eliminate requiring listed companies to announce corporate disclosures with press releases. 17:32 – A second confirmation that companies can sequence the release of corporate disclosures on their own website first, if they follow it up with push technology release as well, and the commission’s guidance that “if you put something on your website, even if it wasn’t deemed to be public disclosure, they wouldn’t deem it to be a violation of FD if that’s what you did.” 20:08 – Using the press release to alert investors in advance that a company intends to release earnings information on its website at a specific time. 20:36 –The rationale for moving press releases on corporate websites first: search engine optimization specialists Danny Sullivan and Lee Odden agree that companies are best situated to improve the search visibility of their corporate website by collecting inbound links, and therefore, it’s in a company’s best interests to encourage inbound links to press releases at its own domain, versus links to a paid or legit newswire, which may have distributed or aggregated that press release. 22:30 – The growth of shareholder activism and how that may put pressure on public companies to more actively manage the investor relations section of their corporate website. 24:35 – The importance of accessibility from the SEC’s standpoint, and whether or not regulators are coming after companies with sloppy, difficult to navigate websites. 24:54 – SEC staff guidance that reference hyperlinks must lead directly to the pertinent content, rather than to the homepage or directory of the IR website. Permalinks are required. 26:31 – The use of Facebook company pages as IR websites, and a blog post by Dominic Jones of the IR Web Report about companies that are actually using Facebook pages for general business purposes, and IR specific purposes and which business sectors are the early adopters. 27:42 – Whether or not it’s legal to release corporate disclosures first on a company Facebook page. 29:25 – Whether or not Sun Microsystems Chairman Jonathan Schwartz, who pushed the limits of Reg FD on Jonathan’s Blog, would meet the same degree of resistance today. 31:26 – The legal challenges of public companies whose CEO blogs such as tipping off investors selectively, the duty to update and why nonselective disclosure means nonselective engagement in social media communications. Also, the type of corporate disclosures that belong in a press release rather than a blog post. 34:55 – The risk of blogs at company websites: “If you sponsor a blog on your website, there’s an inherent belief that somehow you’re endorsing that what’s on the blog is accurate.” 36:39 – Circumventing risk by blogging about nonmaterial corporate information. 37:39 – The risk of corporate blogs being seen as semi-private conversations by the regulators, and as such, selective disclosures, and just how easy it is to break the law under Reg FD. 39:10 – The opinion that all CEOs and all IR Officers should be blogging, as long as they are properly trained in what to say and what not to say. The Dell Shares blog is used as a good example of an effective IR blog that did not result in any regulator violations. 40:25 – The number of companies twittering about financial issues and a study by Q4 Web Systems about showing that 8 public companies have Twitter accounts 4 of those use Twitter for IR. (Seems to be the number must be considerable higher). 40:43 – The challenge of putting financial information in proper perspective in just 140 characters. The example of EBay live Twittering earnings calls. 41:57 – A confirmation that public companies bear greater responsibility for the accuracy of content situated at their own web domain than they would for content they create on a third party social network. 43:08 – Whether or not investors relations officers and attorneys are really ready to act on this guidance. The legal department at Microsoft’s blog as an example of a public company that’s comfortable with social media. 44:56 – An explanation of XBRL, an XML classification scheme for financial information. 46:43 -- Whether or not XBRL can be used to fulfill regulation FD, the real value of XBRL and the risks of serving up financial information out of context. 48:49 -- End Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference, which will be in San Diego, Oct. 7-10, 2009. We’ll be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site. Register here. tag:odeo.com,2009-10-23,25356698 Fri, 23 Oct 2009 09:09:16 -0700 no On the Record...Online http://www.odeo.com/episodes/25295592-US-Army-Public-Affairs-Social-Media-Strategy-and-Tips-on-Speaking-Truth-to-Power US Army Public Affairs Staff Sgt. Joshua Salmons, who coordinates internet-based capabilities training at the Defense Information School (DIFNOS) on getting the United States Army public affairs staff up to speed on social media public relations, speaking truth to power and advocating decentralized communications in the command and control world. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference. We’ll be talking to a good number of military public affairs officers who handle public relations for the US Armed Forces at the upcoming event. Subscribe via email, RSS or Twitter to get all the 2009 PRSA International Conference podcasts. Or register to the conference attend the event here. 3:01 – Integrating social media training into the curriculum at the Defense Information School (DIFNOS). 4:28 – How the US Army’s senior leadership uses public affairs and information operations in battle to manage public perceptions, and the fundamental ... US Army Public Affairs Staff Sgt. Joshua Salmons, who coordinates internet-based capabilities training at the Defense Information School (DIFNOS) on getting the United States Army public affairs staff up to speed on social media public relations, speaking truth to power and advocating decentralized communications in the command and control world. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference. We’ll be talking to a good number of military public affairs officers who handle public relations for the US Armed Forces at the upcoming event. Subscribe via email, RSS or Twitter to get all the 2009 PRSA International Conference podcasts. Or register to the conference attend the event here. 3:01 – Integrating social media training into the curriculum at the Defense Information School (DIFNOS). 4:28 – How the US Army’s senior leadership uses public affairs and information operations in battle to manage public perceptions, and the fundamental policy that every service member is a spokesperson for the US Armed Forces. 6:53 – How US Military senior leadership is responding in principal to the risks and opportunities of new media engagement, and how middle leadership is applying social media on a tactical basis. 8:52 – The seriousness with which General Berger and General Casey, as well as the US Air Force, US Navy and US Coast Guard’s senior leadership are acting to make sure that the US Armed Forces gets social media right. 9:34 – Specifically what the US Armed Forces are doing at this point in time with social media. 10:09 – How the media and blogosphere got the news about US Marines Corps social media policy all wrong. 10:23 – Select US Dept. of Defense social media communications programs by the numbers (as of Oct. 15, 2009): • US Marine Corps Facebook Followers – 98,945 • US Army Facebook Followers – 65,268 • US Air Force Facebook Followers – 8,125 • US Coast Guard Facebook Followers – 7,420 • Pentagon Channel YouTube Subscribers –140 11:20 – Social media as an information battlefield tool where public opinion is won and lost. 12:12 – Tia Nelson asks if the US Army is actively nurturing relationships gained in social, and if service members are having conversations with civilians? 14:16 – US Dept. of State foreign service officer and former US Army infantry reservist Don Kilburg III asks if the US Army is systematically listening, and if information coming in is being used to drive outgoing information. 16:40 – How Jack Holt, the US Army’s new media guy, is exploring the tactical value of social media tools. 17:37 – Theresa Christianson ask how the military monitors pictures that personnel post to social media services , given the potential security risks and the “grisly quotient.” 18:20 – How the US Army is using training and education to curtail and mitigate the security risk of social media, and why misuse should never be used as a justification for inaction. 20:08 – US President Barack Obama and Joint Chiefs Chairman Adm. Mike Mullen recognize the risks of social media, but they see the benefits of establishing a secure, trusted communications channel as well worth that risk. 21:11 – The US Army’s operational security (OPSEC) strategy and training to offset the risks of cyber warfare and cyber terrorism. 24:07 – Whether or not social media could be used as a tool for winning the trust and confidence of the Afghani people in the current conflict. 26:08 – The attitude inside the US Dept. of Defense about the social media review that is expected to conclude this month, and whether it will form the basis of an umbrella social media policy for al branched of the military sometime in the future. 27:12 – Mr. Price Floyd, asst Principal Deputy Assistant Secretary of Defense for Public Affairs is a great advocate of social media and has talked about using past guidelines and widely moving forward. 29:37 – Tips on speaking truth to power. 32:13 – Advocating for a decentralized communications model inside the ultimate command and control organization. 33:51 – Balancing social media communications against national security. 37:00 – Will social media become a core component of the US Armed Force training regiment? 39:10 – The use of Twitter, possibly by the Basaji riot police during the recent electoral protests in Iran to trick Mousavi supporters into showing up at fake protest sites where they would be arrested. 40:58 – Will laptops and handhelds devices ever be standard issue for service members? 42:40 – Reclassifying “social media” and “internet-based operations” to better communicate it value to all facets of the military complex. 43:29 – Empowering all service members to tell the military story themselves directly to their peers via social media. 45:20 -- End Eric Schwartzman (@ericschwartzman) is a new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom. US Army Public Affairs Staff Sgt. Joshua Salmons, who coordinates internet-based capabilities training at the Defense Information School (DIFNOS) on getting the United States Army public affairs staff up to speed on social media public relations, speaking truth to power and advocating decentralized communications in the command and control world. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference. We’ll be talking to a good number of military public affairs officers who handle public relations for the US Armed Forces at the upcoming event. Subscribe via email, RSS or Twitter to get all the 2009 PRSA International Conference podcasts. Or register to the conference attend the event here. 3:01 – Integrating social media training into the curriculum at the Defense Information School (DIFNOS). 4:28 – How the US Army’s senior leadership uses public affairs and information operations in battle to manage public perceptions, and the fundamental policy that every service member is a spokesperson for the US Armed Forces. 6:53 – How US Military senior leadership is responding in principal to the risks and opportunities of new media engagement, and how middle leadership is applying social media on a tactical basis. 8:52 – The seriousness with which General Berger and General Casey, as well as the US Air Force, US Navy and US Coast Guard’s senior leadership are acting to make sure that the US Armed Forces gets social media right. 9:34 – Specifically what the US Armed Forces are doing at this point in time with social media. 10:09 – How the media and blogosphere got the news about US Marines Corps social media policy all wrong. 10:23 – Select US Dept. of Defense social media communications programs by the numbers (as of Oct. 15, 2009): • US Marine Corps Facebook Followers – 98,945 • US Army Facebook Followers – 65,268 • US Air Force Facebook Followers – 8,125 • US Coast Guard Facebook Followers – 7,420 • Pentagon Channel YouTube Subscribers –140 11:20 – Social media as an information battlefield tool where public opinion is won and lost. 12:12 – Tia Nelson asks if the US Army is actively nurturing relationships gained in social, and if service members are having conversations with civilians? 14:16 – US Dept. of State foreign service officer and former US Army infantry reservist Don Kilburg III asks if the US Army is systematically listening, and if information coming in is being used to drive outgoing information. 16:40 – How Jack Holt, the US Army’s new media guy, is exploring the tactical value of social media tools. 17:37 – Theresa Christianson ask how the military monitors pictures that personnel post to social media services , given the potential security risks and the “grisly quotient.” 18:20 – How the US Army is using training and education to curtail and mitigate the security risk of social media, and why misuse should never be used as a justification for inaction. 20:08 – US President Barack Obama and Joint Chiefs Chairman Adm. Mike Mullen recognize the risks of social media, but they see the benefits of establishing a secure, trusted communications channel as well worth that risk. 21:11 – The US Army’s operational security (OPSEC) strategy and training to offset the risks of cyber warfare and cyber terrorism. 24:07 – Whether or not social media could be used as a tool for winning the trust and confidence of the Afghani people in the current conflict. 26:08 – The attitude inside the US Dept. of Defense about the social media review that is expected to conclude this month, and whether it will form the basis of an umbrella social media policy for al branched of the military sometime in the future. 27:12 – Mr. Price Floyd, asst Principal Deputy Assistant Secretary of Defense for Public Affairs is a great advocate of social media and has talked about using past guidelines and widely moving forward. 29:37 – Tips on speaking truth to power. 32:13 – Advocating for a decentralized communications model inside the ultimate command and control organization. 33:51 – Balancing social media communications against national security. 37:00 – Will social media become a core component of the US Armed Force training regiment? 39:10 – The use of Twitter, possibly by the Basaji riot police during the recent electoral protests in Iran to trick Mousavi supporters into showing up at fake protest sites where they would be arrested. 40:58 – Will laptops and handhelds devices ever be standard issue for service members? 42:40 – Reclassifying “social media” and “internet-based operations” to better communicate it value to all facets of the military complex. 43:29 – Empowering all service members to tell the military story themselves directly to their peers via social media. 45:20 -- End Eric Schwartzman (@ericschwartzman) is a new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom. tag:odeo.com,2009-10-16,25295592 Fri, 16 Oct 2009 06:32:54 -0700 no On the Record...Online http://www.odeo.com/episodes/25290605-PR-Measurement-Best-Practices-with-Mark-Weiner A discussion with Mark Weiner, CEO of PRIME Research in North America, about why PRSA formed the Measurement Working Group, measuring social media engagement and the pros and cons of advertising value equivalency (AVEs). Weiner will present a session at the 2009 PRSA International Conference entitled “Proving the Value of Public Relations” on Sunday, November 8, 2009 at 4:45 pm, and was a member of the PRSA Measurement Working Group with David Rockland of Ketchum, Pauline Draper-Watts of the IPR Measurement Commission Chair, Katie Paine of KD Paine & Partners and Don Wright of Boston University. Prior to PRIME, Mark Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts. Before joining Ketchum, he Weiner was the CEO and president of Delahaye, a corporate communications and public relations research and consulting firm founded by Katie Paine, who has also appeared on this podcast, and who provided research support f... A discussion with Mark Weiner, CEO of PRIME Research in North America, about why PRSA formed the Measurement Working Group, measuring social media engagement and the pros and cons of advertising value equivalency (AVEs). Weiner will present a session at the 2009 PRSA International Conference entitled “Proving the Value of Public Relations” on Sunday, November 8, 2009 at 4:45 pm, and was a member of the PRSA Measurement Working Group with David Rockland of Ketchum, Pauline Draper-Watts of the IPR Measurement Commission Chair, Katie Paine of KD Paine & Partners and Don Wright of Boston University. Prior to PRIME, Mark Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts. Before joining Ketchum, he Weiner was the CEO and president of Delahaye, a corporate communications and public relations research and consulting firm founded by Katie Paine, who has also appeared on this podcast, and who provided research support for this episode. On the Record…Online is the official podcast of the 2009 PRSA International Conference. Register to attend here. 1:01 - @ericschwartzman gives Mark Weiner’s background, a brief introduction to the PRSA Measurement Working Group and an overview of what Mark will cover in this podcast. 4:35 – How Mark Weiner will the help PR practitioners overcome the challenge of communicating the value of public relations at the 2009 PRSA International Conference. 5:50 – Mark Weiner on his participation in the PRSA Measurement Working Group, which brought together thought leaders to explore how public relations impacts business, and which published a “Business Outcomes” deck to help practitioners communicate the value of public relations to clients and managers. 7:05 – Why PRSA created a Measurement Working Group and a clarification for anyone who heard about this effort first on episode 484 of “For Immediate Release” The Hobson & Holtz Report.” 9:12 – PRSA’s intention of providing a solutions agnostic approach and the Measurement Working Group’s pooling of measurement intelligence. 11:14 – Based on his experiences traveling the globe consulting on public relations measurement, Weiner explains the common misconceptions about PR measurement outside the US. 12:32 – The purpose of public relations search and evaluation in business and translating public relations performance through data. 13:33 -- Whether or not communicating through numbers is more objective than communicating through language, as per 2009 PRSA International Conference keynote speaker Todd Buchholz’s appearance on this podcast. 14:29 – Minimizing misinformation through transparency. 15:23 – The percentage of PRSA Silver Anvil Award applications that are eliminated each year because of they lack measurement data and use purposely vague language. 18:06 – The pros and cons of using advertising value equivalency to communicate the value of public relations to managers and clients. 19:37 – The most meaningful measures of public relations value. 21:20 – Advertising value not as a dollar value, but as a measure of relative value. 22:12 – 2009 PRSA International Conference Keynoter Bob Garfield’s dire prediction on the future of ad-support media and building the business case for social media engagement. 24:20 – The importance of measurement standards, and how measurement standards for social media engagement will evolve. 26:57 – Overcoming the challenges associated with interpreting the sentiment of an avalanche of user generated content in real time. 30:59 -- End Eric Schwartzman (@ericschwartzman) is a new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom. A discussion with Mark Weiner, CEO of PRIME Research in North America, about why PRSA formed the Measurement Working Group, measuring social media engagement and the pros and cons of advertising value equivalency (AVEs). Weiner will present a session at the 2009 PRSA International Conference entitled “Proving the Value of Public Relations” on Sunday, November 8, 2009 at 4:45 pm, and was a member of the PRSA Measurement Working Group with David Rockland of Ketchum, Pauline Draper-Watts of the IPR Measurement Commission Chair, Katie Paine of KD Paine & Partners and Don Wright of Boston University. Prior to PRIME, Mark Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts. Before joining Ketchum, he Weiner was the CEO and president of Delahaye, a corporate communications and public relations research and consulting firm founded by Katie Paine, who has also appeared on this podcast, and who provided research support for this episode. On the Record…Online is the official podcast of the 2009 PRSA International Conference. Register to attend here. 1:01 - @ericschwartzman gives Mark Weiner’s background, a brief introduction to the PRSA Measurement Working Group and an overview of what Mark will cover in this podcast. 4:35 – How Mark Weiner will the help PR practitioners overcome the challenge of communicating the value of public relations at the 2009 PRSA International Conference. 5:50 – Mark Weiner on his participation in the PRSA Measurement Working Group, which brought together thought leaders to explore how public relations impacts business, and which published a “Business Outcomes” deck to help practitioners communicate the value of public relations to clients and managers. 7:05 – Why PRSA created a Measurement Working Group and a clarification for anyone who heard about this effort first on episode 484 of “For Immediate Release” The Hobson & Holtz Report.” 9:12 – PRSA’s intention of providing a solutions agnostic approach and the Measurement Working Group’s pooling of measurement intelligence. 11:14 – Based on his experiences traveling the globe consulting on public relations measurement, Weiner explains the common misconceptions about PR measurement outside the US. 12:32 – The purpose of public relations search and evaluation in business and translating public relations performance through data. 13:33 -- Whether or not communicating through numbers is more objective than communicating through language, as per 2009 PRSA International Conference keynote speaker Todd Buchholz’s appearance on this podcast. 14:29 – Minimizing misinformation through transparency. 15:23 – The percentage of PRSA Silver Anvil Award applications that are eliminated each year because of they lack measurement data and use purposely vague language. 18:06 – The pros and cons of using advertising value equivalency to communicate the value of public relations to managers and clients. 19:37 – The most meaningful measures of public relations value. 21:20 – Advertising value not as a dollar value, but as a measure of relative value. 22:12 – 2009 PRSA International Conference Keynoter Bob Garfield’s dire prediction on the future of ad-support media and building the business case for social media engagement. 24:20 – The importance of measurement standards, and how measurement standards for social media engagement will evolve. 26:57 – Overcoming the challenges associated with interpreting the sentiment of an avalanche of user generated content in real time. 30:59 -- End Eric Schwartzman (@ericschwartzman) is a new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom. tag:odeo.com,2009-10-08,25290605 Thu, 08 Oct 2009 15:35:48 -0700 no On the Record...Online http://www.odeo.com/episodes/25290606-Truth-through-Numbers-with-former-White-House-Economic-Policy-Advisor-Todd-Buchholz 2009 PRSA International Conference Keynote Speaker, Former White House economic policy advisor Todd Buchholz talks about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number crunching truth in the digital age. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference. We’ll be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site in San Diego as well. You can register to attend the event here. 1:20 – Former White House economic policy advisor Todd Buchholz, who is confirmed to keynote the upcoming Public Relations Society of America (PRSA) International Conference in San Diego, November 7-10, 2009 shares a glimpse of what he’ll talk about in his presentation. 4:08 – How James Carville exploited what Buchholz said was a fairly mild recession in 1991 during US President H.W. Bush’s administr... 2009 PRSA International Conference Keynote Speaker, Former White House economic policy advisor Todd Buchholz talks about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number crunching truth in the digital age. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference. We’ll be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site in San Diego as well. You can register to attend the event here. 1:20 – Former White House economic policy advisor Todd Buchholz, who is confirmed to keynote the upcoming Public Relations Society of America (PRSA) International Conference in San Diego, November 7-10, 2009 shares a glimpse of what he’ll talk about in his presentation. 4:08 – How James Carville exploited what Buchholz said was a fairly mild recession in 1991 during US President H.W. Bush’s administration on behalf of the Clinton Campaign. 4:52 – How and why US Federal Bank Chairman Alan Greenspan’s monetary policy resulted in a global economic meltdown. 6:32 – How US Banks can regain the American people’s trust. 8:28 – The sustainability of outsourcing as a business strategy, and how it will impact the American economy. 9:50 – Todd Buchholz shares what worries him most about the health and welfare of the American economy. 11:36 – Why critical thinking skills and an understanding of statistics will be essential to the professional success of future generations. 12:42 – A recent New York Times cover story on the hot job for college graduates today. 13:05 -- How statistics are often used by government to mislead voters. 14:47 – Todd Buchholz responds to the following passage from Anand Giridharadas’s recent New York Times opinion piece “Athens on the Net,” “The headlines from Washington today blare of bailouts, stimulus, clunkers, Afpak, health care. But it is possible that future historians, looking back, will fixate on a quieter project of Barack Obama’s White House: its exploration of how government might be opened to greater public participation in the digital age, of how to make self-government more than a metaphor.” 15:21 – Whether or not numbers are inherently more objective than language at communicating facts. 15:45 – How Washington budget cuts result in the release of inaccurate, financial market driving information, and why we need to upgrade our statistics capabilities. 17:11 – Todd Buchholz’s responds to another passage from Anand Giridharadas’s piece: “If the Internet needed a further nudge from its pedestal, the health care debate obliged. From the administration’s point of view, the Web arguably proved better at spreading deceptions about “death panels” than at spreading truth, and at turning town halls into brawls than at nurturing the unfettered deliberation that some imagine to be the hallmark of the Internet.” 18:03 – Number crunching truth in the digital age. 21:08 -- End Eric Schwartzman (@ericschwartzman) is a new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom. 2009 PRSA International Conference Keynote Speaker, Former White House economic policy advisor Todd Buchholz talks about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number crunching truth in the digital age. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference. We’ll be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site in San Diego as well. You can register to attend the event here. 1:20 – Former White House economic policy advisor Todd Buchholz, who is confirmed to keynote the upcoming Public Relations Society of America (PRSA) International Conference in San Diego, November 7-10, 2009 shares a glimpse of what he’ll talk about in his presentation. 4:08 – How James Carville exploited what Buchholz said was a fairly mild recession in 1991 during US President H.W. Bush’s administration on behalf of the Clinton Campaign. 4:52 – How and why US Federal Bank Chairman Alan Greenspan’s monetary policy resulted in a global economic meltdown. 6:32 – How US Banks can regain the American people’s trust. 8:28 – The sustainability of outsourcing as a business strategy, and how it will impact the American economy. 9:50 – Todd Buchholz shares what worries him most about the health and welfare of the American economy. 11:36 – Why critical thinking skills and an understanding of statistics will be essential to the professional success of future generations. 12:42 – A recent New York Times cover story on the hot job for college graduates today. 13:05 -- How statistics are often used by government to mislead voters. 14:47 – Todd Buchholz responds to the following passage from Anand Giridharadas’s recent New York Times opinion piece “Athens on the Net,” “The headlines from Washington today blare of bailouts, stimulus, clunkers, Afpak, health care. But it is possible that future historians, looking back, will fixate on a quieter project of Barack Obama’s White House: its exploration of how government might be opened to greater public participation in the digital age, of how to make self-government more than a metaphor.” 15:21 – Whether or not numbers are inherently more objective than language at communicating facts. 15:45 – How Washington budget cuts result in the release of inaccurate, financial market driving information, and why we need to upgrade our statistics capabilities. 17:11 – Todd Buchholz’s responds to another passage from Anand Giridharadas’s piece: “If the Internet needed a further nudge from its pedestal, the health care debate obliged. From the administration’s point of view, the Web arguably proved better at spreading deceptions about “death panels” than at spreading truth, and at turning town halls into brawls than at nurturing the unfettered deliberation that some imagine to be the hallmark of the Internet.” 18:03 – Number crunching truth in the digital age. 21:08 -- End Eric Schwartzman (@ericschwartzman) is a new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom. tag:odeo.com,2009-10-02,25290606 Fri, 02 Oct 2009 12:10:37 -0700 no On the Record...Online http://www.odeo.com/episodes/25290607-The-Death-of-Marketing-with-Ad-Industry-Pundit-Bob-Garfield 2009 PRSA International Conference Keynote Speaker Bob Garfield, author of “The Chaos Scenario” and co-host of NPR’s “On the Media” talks about the imminent fate of the mass media business, why the insatiable quest for quarterly profits spells death for the old media guard and what the collision of our TV sound bite culture and the Net means for so many Americans who are chronically disengaged from credible sources of news and information. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference, which will be in San Diego, Oct. 7-10, 2009. We’ll be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site in San Diego as well. You can register to attend here. 3:12 – Bob Garfield on what he’ll discuss (*explicative*) at the 2009 PRSA International Conference. 3:34 – How the web empowers those of us formerly known as the customer, the electorate or the congregation... 2009 PRSA International Conference Keynote Speaker Bob Garfield, author of “The Chaos Scenario” and co-host of NPR’s “On the Media” talks about the imminent fate of the mass media business, why the insatiable quest for quarterly profits spells death for the old media guard and what the collision of our TV sound bite culture and the Net means for so many Americans who are chronically disengaged from credible sources of news and information. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference, which will be in San Diego, Oct. 7-10, 2009. We’ll be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site in San Diego as well. You can register to attend here. 3:12 – Bob Garfield on what he’ll discuss (*explicative*) at the 2009 PRSA International Conference. 3:34 – How the web empowers those of us formerly known as the customer, the electorate or the congregation to make life miserable for organizations. 4:39 – Why the digital revolution, which allow us to aggregate the energies and combined passions of the entire world, means utter catastrophe for the media and marketing industries. 6:02 -- The imminent fate of the fabled symbiosis between advertising and media as a result of the digital revolution. 7:02 – Why the public financial ownership model, which demands increased quarterly net profits, promotes status quo by restricting the mainstream media business from experimenting with new media and social media channels that could have long term benefits at the expense of short term gains. 10:03 – Stakeholder relations as the future of marketing and advertising online. 13:40 – The dangers of living in a US without a vibrant mainstream news media complex serving as a proverbial fourth estate, offering another set of checks and balances against the executive, legislative and judicial branches. 14:34 – The difference between the psychology of the crowd and the aggregated wisdom of the crowd. 16:35 – Cable news puts sensationalism before journalism by serving up a continuous feed of lies, half-truths and demagoguery that corresponds with the world view of its target audience, but the Internet hosts an endless number of points of views, so there will always be a greater number of moderate, rational thinkers on the web then in the polarized world of cable news, says Garfield. 20:01 – Whether or not trusted journalism brands will ever enjoy their day on the sun again. 21:17 – How and why unchecked power, as demonstrated by the careers of Kevin Costner and Eddie Murphy, rarely results in quality products. 21:55 – The severity of the digital revolution will not allow old media to adapt to the new media landscape. Garfield says this shift is on the scale of the industrial revolution, collapsing entire business models. Shel Holtz take note. 22:31 – Why the advertising industry cannot and will not adapt to the digital revolution. 24:39 –Transferring one’s knowledge of mass media to the business of new media engagement and what the convergence of the sound bite and the internet means for a large number of American who are chronically disengaged from accurate, balanced news and information. 26:38 – Some journalism brands will survive, but while the imminent “Chaos Scenario” that Garfield predicts is underway, many purveyors of mainstream news media will disappear. He shares what the media and democracy landscape might look like in 20 years. 28:04 – The impact of the rise of social media on television spot advertising, Madison Avenue’s mad dash to reinvent itself in the digital world and why online display advertising is so ineffective. 29:54 – Garfield’s investment advice to shareholders of Interpublic Group [NYSE: IPG] and Omnicom [NYSE:OMC]. Eric Schwartzman (@ericschwartzman) is a new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom. 2009 PRSA International Conference Keynote Speaker Bob Garfield, author of “The Chaos Scenario” and co-host of NPR’s “On the Media” talks about the imminent fate of the mass media business, why the insatiable quest for quarterly profits spells death for the old media guard and what the collision of our TV sound bite culture and the Net means for so many Americans who are chronically disengaged from credible sources of news and information. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference, which will be in San Diego, Oct. 7-10, 2009. We’ll be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the presenters and panelists on site in San Diego as well. You can register to attend here. 3:12 – Bob Garfield on what he’ll discuss (*explicative*) at the 2009 PRSA International Conference. 3:34 – How the web empowers those of us formerly known as the customer, the electorate or the congregation to make life miserable for organizations. 4:39 – Why the digital revolution, which allow us to aggregate the energies and combined passions of the entire world, means utter catastrophe for the media and marketing industries. 6:02 -- The imminent fate of the fabled symbiosis between advertising and media as a result of the digital revolution. 7:02 – Why the public financial ownership model, which demands increased quarterly net profits, promotes status quo by restricting the mainstream media business from experimenting with new media and social media channels that could have long term benefits at the expense of short term gains. 10:03 – Stakeholder relations as the future of marketing and advertising online. 13:40 – The dangers of living in a US without a vibrant mainstream news media complex serving as a proverbial fourth estate, offering another set of checks and balances against the executive, legislative and judicial branches. 14:34 – The difference between the psychology of the crowd and the aggregated wisdom of the crowd. 16:35 – Cable news puts sensationalism before journalism by serving up a continuous feed of lies, half-truths and demagoguery that corresponds with the world view of its target audience, but the Internet hosts an endless number of points of views, so there will always be a greater number of moderate, rational thinkers on the web then in the polarized world of cable news, says Garfield. 20:01 – Whether or not trusted journalism brands will ever enjoy their day on the sun again. 21:17 – How and why unchecked power, as demonstrated by the careers of Kevin Costner and Eddie Murphy, rarely results in quality products. 21:55 – The severity of the digital revolution will not allow old media to adapt to the new media landscape. Garfield says this shift is on the scale of the industrial revolution, collapsing entire business models. Shel Holtz take note. 22:31 – Why the advertising industry cannot and will not adapt to the digital revolution. 24:39 –Transferring one’s knowledge of mass media to the business of new media engagement and what the convergence of the sound bite and the internet means for a large number of American who are chronically disengaged from accurate, balanced news and information. 26:38 – Some journalism brands will survive, but while the imminent “Chaos Scenario” that Garfield predicts is underway, many purveyors of mainstream news media will disappear. He shares what the media and democracy landscape might look like in 20 years. 28:04 – The impact of the rise of social media on television spot advertising, Madison Avenue’s mad dash to reinvent itself in the digital world and why online display advertising is so ineffective. 29:54 – Garfield’s investment advice to shareholders of Interpublic Group [NYSE: IPG] and Omnicom [NYSE:OMC]. Eric Schwartzman (@ericschwartzman) is a new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom. tag:odeo.com,2009-09-25,25290607 Fri, 25 Sep 2009 16:42:31 -0700 no On the Record...Online http://www.odeo.com/episodes/25290608-Social-Media-Crisis-Communications-Strategy-Deep-Dive-with-FEMA-Public-Information-Officer-John-Shea Public information officer John Shea goes On the Record…Online about strategically leveraging social media for crisis communications, the credibility gap between social media communications and your own website, and why press releases are ineffective for direct communications during times of crisis. FEMA Public Information Officer John Shea talks about how the Federal Emergency Management Agency is using social media to conduct crisis communications. FEMA is currently using Facebook, Twitter, YouTube, Widgets and RSS to amplify potentially lifesaving information on a local and incident basis that may be available at FEMA.gov. 1:39 – How online newsrooms from iPressroom help public relations practitioners us the web as a primary stakeholder relations channel. For more information tweet @ipressroom, send email to info at ipressroom dot com or register for a demo. 2:47 – Why FEMA sees social media as an effective crisis communications channel. 3:41 – How FEMA is leveraging social media... Public information officer John Shea goes On the Record…Online about strategically leveraging social media for crisis communications, the credibility gap between social media communications and your own website, and why press releases are ineffective for direct communications during times of crisis. FEMA Public Information Officer John Shea talks about how the Federal Emergency Management Agency is using social media to conduct crisis communications. FEMA is currently using Facebook, Twitter, YouTube, Widgets and RSS to amplify potentially lifesaving information on a local and incident basis that may be available at FEMA.gov. 1:39 – How online newsrooms from iPressroom help public relations practitioners us the web as a primary stakeholder relations channel. For more information tweet @ipressroom, send email to info at ipressroom dot com or register for a demo. 2:47 – Why FEMA sees social media as an effective crisis communications channel. 3:41 – How FEMA is leveraging social media regionally and geographically by working with state and local partners during emergencies like earthquakes, fires and tornados and to provide disaster relief and promote disaster preparedness. 6:01 – FEMA’s Regional Twitter (Example: Region 9) and RSS strategy, social media account management policy, who decides what information moves via Twitter on a region by region basis, and coordinating the national and regional message. 10:12 – How FEMA is using an automated, decentralized social media crisis communications model to empower experts, state and local officials with preconfigured social media footprint, standard operating procedures, and training and support to integrate social media into existing job processes and minimize staffing requirements. 11:12 – How FEMA external affairs -- which includes public affairs, congressional affairs, intergovernmental affairs and community relations -- uses tool-based standard operating procedures as guidelines for experts, state and local officials who may be using FEMA’s social media websites during a disaster or to promote crisis readiness. FEMA has standard operating procedures for using Facebook, Twitter and YouTube. 14:17 – How FEMA is leveraging off-network solutions (Twitter, Facebook, YouTube, etc.) to extend the reach of its on-networks resources (information available through FEMA.gov), as well as to navigate IT security, privacy and legal issues. 15:06 – Why creating and hosting content on-network is critical to maintaining the credibility of FEMA’s off-network social media communications efforts. 15:33 – How FEMA sequences the release of information during a crisis incident on-network and off-network. 17:22 – How and why social media has marginalized the effectiveness of press releases. The benefit of amplifying on-network information via Twitter, Facebook and other social media sites to reach individuals with potentially live saving information. 18:05 – Making social media status updates more credibility by back-ending them with links to on-network information, so recipients can verify information by means of the authority of the FEMA.gov domain. 19:08 – Instead of only pushing out safety alerts, FEMA is using social networking sites to search for and connect people looking for disaster relief, safety and security information with links to potentially lifesaving information at FEMA.gov. The sequencing of on-network versus off network information distribution, and the value of presenting content at your own domain versus a third-party social media site. 20:53 – Managing information security concerns when communicating about potentially vulnerable communities during times of crisis. 22:56 – The tools FEMA is using to crowd source the kind of crisis communications people need most during emergencies, and natural disasters, as well as the benefits of using web-based tools or software as a service at organization’s with stringent network security demands. 24:16 – What skill sets and staffing levels are required to manage media monitoring during a crisis, and how FEMA is using social media to listen proactively as a way of indentifying and distributing the information people need most. 26:24 – Why compatibility is critical to the effectiveness of America’s disaster response systems, and why interoperability and compliance are critical to FEMA’s social media communications strategy. 28:16 – What FEMA is doing to make disaster relief information available via mobile devices, and the notion of FEMA evolving into the public steward of raw disaster relief data, which could be repurposed and visualized by the public with open source tools like Google Maps. 30:42 – The network infrastructure required to respond to significant spikes in traffic, which customarily arise during times of crisis, and the content delivery network FEMA uses to help respond to increases in page requests. 33:05 – The legal guidelines that mandate what types of features government agencies can and can’t take advantage of when setting up and customizing various social media accounts. 35:11 – How FEMA is using internal communications to replace command and control style communications, with a more scalable model that lets the center of the organization inform the edges, and the edges inform the world. 37:02 – End Eric Schwartzman (@ericschwartzman) is a new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom. Public information officer John Shea goes On the Record…Online about strategically leveraging social media for crisis communications, the credibility gap between social media communications and your own website, and why press releases are ineffective for direct communications during times of crisis. FEMA Public Information Officer John Shea talks about how the Federal Emergency Management Agency is using social media to conduct crisis communications. FEMA is currently using Facebook, Twitter, YouTube, Widgets and RSS to amplify potentially lifesaving information on a local and incident basis that may be available at FEMA.gov. 1:39 – How online newsrooms from iPressroom help public relations practitioners us the web as a primary stakeholder relations channel. For more information tweet @ipressroom, send email to info at ipressroom dot com or register for a demo. 2:47 – Why FEMA sees social media as an effective crisis communications channel. 3:41 – How FEMA is leveraging social media regionally and geographically by working with state and local partners during emergencies like earthquakes, fires and tornados and to provide disaster relief and promote disaster preparedness. 6:01 – FEMA’s Regional Twitter (Example: Region 9) and RSS strategy, social media account management policy, who decides what information moves via Twitter on a region by region basis, and coordinating the national and regional message. 10:12 – How FEMA is using an automated, decentralized social media crisis communications model to empower experts, state and local officials with preconfigured social media footprint, standard operating procedures, and training and support to integrate social media into existing job processes and minimize staffing requirements. 11:12 – How FEMA external affairs -- which includes public affairs, congressional affairs, intergovernmental affairs and community relations -- uses tool-based standard operating procedures as guidelines for experts, state and local officials who may be using FEMA’s social media websites during a disaster or to promote crisis readiness. FEMA has standard operating procedures for using Facebook, Twitter and YouTube. 14:17 – How FEMA is leveraging off-network solutions (Twitter, Facebook, YouTube, etc.) to extend the reach of its on-networks resources (information available through FEMA.gov), as well as to navigate IT security, privacy and legal issues. 15:06 – Why creating and hosting content on-network is critical to maintaining the credibility of FEMA’s off-network social media communications efforts. 15:33 – How FEMA sequences the release of information during a crisis incident on-network and off-network. 17:22 – How and why social media has marginalized the effectiveness of press releases. The benefit of amplifying on-network information via Twitter, Facebook and other social media sites to reach individuals with potentially live saving information. 18:05 – Making social media status updates more credibility by back-ending them with links to on-network information, so recipients can verify information by means of the authority of the FEMA.gov domain. 19:08 – Instead of only pushing out safety alerts, FEMA is using social networking sites to search for and connect people looking for disaster relief, safety and security information with links to potentially lifesaving information at FEMA.gov. The sequencing of on-network versus off network information distribution, and the value of presenting content at your own domain versus a third-party social media site. 20:53 – Managing information security concerns when communicating about potentially vulnerable communities during times of crisis. 22:56 – The tools FEMA is using to crowd source the kind of crisis communications people need most during emergencies, and natural disasters, as well as the benefits of using web-based tools or software as a service at organization’s with stringent network security demands. 24:16 – What skill sets and staffing levels are required to manage media monitoring during a crisis, and how FEMA is using social media to listen proactively as a way of indentifying and distributing the information people need most. 26:24 – Why compatibility is critical to the effectiveness of America’s disaster response systems, and why interoperability and compliance are critical to FEMA’s social media communications strategy. 28:16 – What FEMA is doing to make disaster relief information available via mobile devices, and the notion of FEMA evolving into the public steward of raw disaster relief data, which could be repurposed and visualized by the public with open source tools like Google Maps. 30:42 – The network infrastructure required to respond to significant spikes in traffic, which customarily arise during times of crisis, and the content delivery network FEMA uses to help respond to increases in page requests. 33:05 – The legal guidelines that mandate what types of features government agencies can and can’t take advantage of when setting up and customizing various social media accounts. 35:11 – How FEMA is using internal communications to replace command and control style communications, with a more scalable model that lets the center of the organization inform the edges, and the edges inform the world. 37:02 – End Eric Schwartzman (@ericschwartzman) is a new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom. tag:odeo.com,2009-09-20,25290608 Sun, 20 Sep 2009 17:29:08 -0700 no On the Record...Online http://www.odeo.com/episodes/25290609-Public-Affairs-and-Public-Diplomacy-is-at-Odds-with-Social-Media-and-What-to-Do-about-It Public affairs blogger Matt Armstrong of Armstrong Strategic Insights Group, LLC discusses U.S. Public Diplomacy, repairing America’s image abroad and whether or not the U.S. Department of State will ever be adequately resourced to lead the nation’s global engagement efforts through social media. Mountain Runner is a blog on the practice and structure of public diplomacy, public affairs and public relations. It is read by senior government officials, practitioners, trainers, academics, and analysts from the U.S. Department of State, the U.S. Department of Defense, the United States Congress, related institutions, think tanks, and government agencies around the globe. 1:46 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity report... Public affairs blogger Matt Armstrong of Armstrong Strategic Insights Group, LLC discusses U.S. Public Diplomacy, repairing America’s image abroad and whether or not the U.S. Department of State will ever be adequately resourced to lead the nation’s global engagement efforts through social media. Mountain Runner is a blog on the practice and structure of public diplomacy, public affairs and public relations. It is read by senior government officials, practitioners, trainers, academics, and analysts from the U.S. Department of State, the U.S. Department of Defense, the United States Congress, related institutions, think tanks, and government agencies around the globe. 1:46 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:09 – Public diplomacy definition from Mountain Runner blogger Matt Armstrong. 4:05 – Why social media is a critical component of public policy, public affairs and public relations. 4:54 – How public policy can be used to dispel inaccurate information being promulgated by extremist groups online, by highlighting the differences between what an organizations says and what it actually does. 6:06 – Matt Armstrong’s gives his report on how the U.S. Department of State is doing in the area of social media engagement and web-based communications, relative to the U.S. Department of Homeland Security and U.S. Department of Defense, and what could be done to improve the State Department’s global engagement strategy. 8:20 – Matt Armstrong opines on how the U.S. Dept. of State is using Dipnote as an extension of their public diplomacy, public policy and public affairs efforts. 9:30 – Matt Armstrong shares has strategic communications approach to Facebook for U.S. Embassies. 10:31 – Matt Armstrong talks briefly about Exchanges Connect, which was set up by the U.S. Department of State on the Ning white label social networking platform. 13:54 – Matt Armstrong gives his advice to Secretary of State Clinton on how the U.S. Department of State can effectively achieve global electronic engagement in the age of social media, cutting the red tape between public affairs and public diplomacy and the problem with the Smith-Mundt Act. 17:18 – How the U.S. Department of State International Information Program website America.gov defies the Smith-Mundt Act, according the Matt Armstrong. 18:15 – Why broadcasting in Spanish in the United States is one of the easiest, most effective ways to convey public policy and conduct public affairs with Latin America, by leveraging foreign nationals and foreign media operating within the United States. 21:25 – Why open and honest online communications that acknowledge bad news as much as good are the only way to win what Presidents Truman and Eisenhower called the “struggle for the minds and wills” of the global populace. 21:47 – The origins of public affairs, public diplomacy and public relations, and why openness, honesty and the frequency of engagement is even more important in the online communications and social media space. Why web-based communications frustrate segmentation. 24:25 – Social media engagement for government communicators debunked by Matt Armstrong. 26:40 – Whether or not the U.S. Department of State will ever be adequately resourced to lead in global engagement online. Matt Armstrong grades the performance of senior advisor on innovation to secretary Clinton Alec Ross and the institutional hurdles that the U.S. Dept. of State will need to clear to practice successful global engagement in the social media age. 29:10 -- End Eric Schwartzman (@ericschwartzman) is a new media and social media communications specialist and founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills. Public affairs blogger Matt Armstrong of Armstrong Strategic Insights Group, LLC discusses U.S. Public Diplomacy, repairing America’s image abroad and whether or not the U.S. Department of State will ever be adequately resourced to lead the nation’s global engagement efforts through social media. Mountain Runner is a blog on the practice and structure of public diplomacy, public affairs and public relations. It is read by senior government officials, practitioners, trainers, academics, and analysts from the U.S. Department of State, the U.S. Department of Defense, the United States Congress, related institutions, think tanks, and government agencies around the globe. 1:46 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:09 – Public diplomacy definition from Mountain Runner blogger Matt Armstrong. 4:05 – Why social media is a critical component of public policy, public affairs and public relations. 4:54 – How public policy can be used to dispel inaccurate information being promulgated by extremist groups online, by highlighting the differences between what an organizations says and what it actually does. 6:06 – Matt Armstrong’s gives his report on how the U.S. Department of State is doing in the area of social media engagement and web-based communications, relative to the U.S. Department of Homeland Security and U.S. Department of Defense, and what could be done to improve the State Department’s global engagement strategy. 8:20 – Matt Armstrong opines on how the U.S. Dept. of State is using Dipnote as an extension of their public diplomacy, public policy and public affairs efforts. 9:30 – Matt Armstrong shares has strategic communications approach to Facebook for U.S. Embassies. 10:31 – Matt Armstrong talks briefly about Exchanges Connect, which was set up by the U.S. Department of State on the Ning white label social networking platform. 13:54 – Matt Armstrong gives his advice to Secretary of State Clinton on how the U.S. Department of State can effectively achieve global electronic engagement in the age of social media, cutting the red tape between public affairs and public diplomacy and the problem with the Smith-Mundt Act. 17:18 – How the U.S. Department of State International Information Program website America.gov defies the Smith-Mundt Act, according the Matt Armstrong. 18:15 – Why broadcasting in Spanish in the United States is one of the easiest, most effective ways to convey public policy and conduct public affairs with Latin America, by leveraging foreign nationals and foreign media operating within the United States. 21:25 – Why open and honest online communications that acknowledge bad news as much as good are the only way to win what Presidents Truman and Eisenhower called the “struggle for the minds and wills” of the global populace. 21:47 – The origins of public affairs, public diplomacy and public relations, and why openness, honesty and the frequency of engagement is even more important in the online communications and social media space. Why web-based communications frustrate segmentation. 24:25 – Social media engagement for government communicators debunked by Matt Armstrong. 26:40 – Whether or not the U.S. Department of State will ever be adequately resourced to lead in global engagement online. Matt Armstrong grades the performance of senior advisor on innovation to secretary Clinton Alec Ross and the institutional hurdles that the U.S. Dept. of State will need to clear to practice successful global engagement in the social media age. 29:10 -- End Eric Schwartzman (@ericschwartzman) is a new media and social media communications specialist and founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills. tag:odeo.com,2009-07-17,25290609 Fri, 17 Jul 2009 18:43:54 -0700 no On the Record...Online http://www.odeo.com/episodes/25290610-Online-Reputation-Management-on-Twitter-with-journchat-Founder-Sarah-Evans Corporate reputation management, identity management and social networking on Twitter with public relations pro Sarah Evans, who established #journchat, a popular, weekly, three-hour chat that occurs on Twitter every Monday at 6pm Pacific Time – 8pm Eastern Time between journalists, bloggers and PR professionals. To participate in #journchat on Twitter, all you have to do is follow the conversation, which Sarah moderates, by monitoring the keyword #journchat in Twitter search or using Twitter apps Tweetdeck, Tweetchat or Tweetgrid. By posting comments with the #journchat keyword, or hashtag as they are known by Twitterers, you can add your remaining 129 characters (140-11 to accommodate the hastag) into the online conversation. In this interview, Sarah talks about why #journchat took off, the Twitter apps she likes best for moderating her weekly chat on Twitter, best online reputation management practices for tweeting on behalf of brands and how early adopter brands can use micro bl... Corporate reputation management, identity management and social networking on Twitter with public relations pro Sarah Evans, who established #journchat, a popular, weekly, three-hour chat that occurs on Twitter every Monday at 6pm Pacific Time – 8pm Eastern Time between journalists, bloggers and PR professionals. To participate in #journchat on Twitter, all you have to do is follow the conversation, which Sarah moderates, by monitoring the keyword #journchat in Twitter search or using Twitter apps Tweetdeck, Tweetchat or Tweetgrid. By posting comments with the #journchat keyword, or hashtag as they are known by Twitterers, you can add your remaining 129 characters (140-11 to accommodate the hastag) into the online conversation. In this interview, Sarah talks about why #journchat took off, the Twitter apps she likes best for moderating her weekly chat on Twitter, best online reputation management practices for tweeting on behalf of brands and how early adopter brands can use micro blogging for corporate reputation management, crisis communications, social media optimization and lift search engine rankings. 1:46 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:49 – Sarah Evans on Twitter apps Tweetchat and Tweetgrid, two online social networking services designed for participating in group discussions on Twitter, which one she likes better and why? 3:42 – Sarah Evans on using Twitter apps for group messaging to block spammers from Twitter chats. 4:15 – Sarah Evans reveals her biggest surprises about moderating her weekly Tweet chat. 5:34 – Sarah Evans on the size of the community she’s built from moderating #journchat weekly. 6:43 – Sarah Evans on how and why #journchat grew so quickly on the Twitter instant messaging platform. 8:02 – Sarah Evans’ top three tips for leveraging social media to launch a successful, recurring online social media PR event. 9:15 – Sarah Evans on the level of support she received through the Twitter social networking platform when she first introduced #journchat, and how it served to validate her social networking event. 10:21 – Sarah Evans on social media strategy considerations for organizational communicators, branded Twitter accounts and personal Twitter accounts. 12:37 – Sarah Evans on best online reputation management practices for disclosing who the organizational communicator(s) behind a branded Twitter account are. 13:48 – Sarah Evans on the risks associated with letting an employee build their personal brand at the expense of a corporate brand. Eric mentions a previous episode in which Toyota revealed their social media strategy for putting their brand first on Twitter, while still acknowledging each employee’s contribution. 15:40 – Sarah Evans on pitching news stories to journalists and other media relations techniques via Twitter. 16:52 – Sarah Evans on her role as a guest writer at Mashable, the social media marketing tactics, social media SEO and social media marketing blog. 17:05 – Sarah Evans discusses Media On Twitter, a free, user-generated contact record database of journalists on Twitter which provides Twitter IDs for reporters and bloggers, much as Vocus PRWeb. 18:42 – Sarah Evans on social media PR strategy and social media engagement. 19:45 – Sarah Evans names the companies she thinks are doing a good job leveraging social media for communications. 21:15 – Sarah Evans on where we’re headed and future growth prospects for social media and online social networking. 22:57 – Sarah Evans gives out her Twitter ID and shares the best way to reach her. 24:04 -- End Eric Schwartzman (@ericschwartzman) is a new media and social media communications specialist and founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills. Corporate reputation management, identity management and social networking on Twitter with public relations pro Sarah Evans, who established #journchat, a popular, weekly, three-hour chat that occurs on Twitter every Monday at 6pm Pacific Time – 8pm Eastern Time between journalists, bloggers and PR professionals. To participate in #journchat on Twitter, all you have to do is follow the conversation, which Sarah moderates, by monitoring the keyword #journchat in Twitter search or using Twitter apps Tweetdeck, Tweetchat or Tweetgrid. By posting comments with the #journchat keyword, or hashtag as they are known by Twitterers, you can add your remaining 129 characters (140-11 to accommodate the hastag) into the online conversation. In this interview, Sarah talks about why #journchat took off, the Twitter apps she likes best for moderating her weekly chat on Twitter, best online reputation management practices for tweeting on behalf of brands and how early adopter brands can use micro blogging for corporate reputation management, crisis communications, social media optimization and lift search engine rankings. 1:46 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:49 – Sarah Evans on Twitter apps Tweetchat and Tweetgrid, two online social networking services designed for participating in group discussions on Twitter, which one she likes better and why? 3:42 – Sarah Evans on using Twitter apps for group messaging to block spammers from Twitter chats. 4:15 – Sarah Evans reveals her biggest surprises about moderating her weekly Tweet chat. 5:34 – Sarah Evans on the size of the community she’s built from moderating #journchat weekly. 6:43 – Sarah Evans on how and why #journchat grew so quickly on the Twitter instant messaging platform. 8:02 – Sarah Evans’ top three tips for leveraging social media to launch a successful, recurring online social media PR event. 9:15 – Sarah Evans on the level of support she received through the Twitter social networking platform when she first introduced #journchat, and how it served to validate her social networking event. 10:21 – Sarah Evans on social media strategy considerations for organizational communicators, branded Twitter accounts and personal Twitter accounts. 12:37 – Sarah Evans on best online reputation management practices for disclosing who the organizational communicator(s) behind a branded Twitter account are. 13:48 – Sarah Evans on the risks associated with letting an employee build their personal brand at the expense of a corporate brand. Eric mentions a previous episode in which Toyota revealed their social media strategy for putting their brand first on Twitter, while still acknowledging each employee’s contribution. 15:40 – Sarah Evans on pitching news stories to journalists and other media relations techniques via Twitter. 16:52 – Sarah Evans on her role as a guest writer at Mashable, the social media marketing tactics, social media SEO and social media marketing blog. 17:05 – Sarah Evans discusses Media On Twitter, a free, user-generated contact record database of journalists on Twitter which provides Twitter IDs for reporters and bloggers, much as Vocus PRWeb. 18:42 – Sarah Evans on social media PR strategy and social media engagement. 19:45 – Sarah Evans names the companies she thinks are doing a good job leveraging social media for communications. 21:15 – Sarah Evans on where we’re headed and future growth prospects for social media and online social networking. 22:57 – Sarah Evans gives out her Twitter ID and shares the best way to reach her. 24:04 -- End Eric Schwartzman (@ericschwartzman) is a new media and social media communications specialist and founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills. tag:odeo.com,2009-06-26,25290610 Fri, 26 Jun 2009 08:27:43 -0700 no On the Record...Online http://www.odeo.com/episodes/25290611-Crisis-Communications-Online-Social-Media-Usage-during-the-VT-Shootings-with-Leysia-Palen Crisis communications used to be the handled exclusively through official channels like press releases, spokespeople and media relations. But today, through the power of socially distributed problem-solving, a first draft of history more nuanced and accurate than ever before is emerging from social media, and increasingly, people are turning to unofficial sources first, particularly in times of crisis. In this episode, social media crisis communications researcher at the ConnectivIT Lab at the University of Colorado at Boulder Leysia Palen shares what she has learned about social media usage during a crisis, assessing the credibility of citizen journalism and user generated media during a crisis, and how organizations might align with unofficial back channels in the future. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biog... Crisis communications used to be the handled exclusively through official channels like press releases, spokespeople and media relations. But today, through the power of socially distributed problem-solving, a first draft of history more nuanced and accurate than ever before is emerging from social media, and increasingly, people are turning to unofficial sources first, particularly in times of crisis. In this episode, social media crisis communications researcher at the ConnectivIT Lab at the University of Colorado at Boulder Leysia Palen shares what she has learned about social media usage during a crisis, assessing the credibility of citizen journalism and user generated media during a crisis, and how organizations might align with unofficial back channels in the future. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:56 – Social media crisis communications researcher Leysia Palen, an assistant professor of the Department of Computer Science at the College of Engineering and Applied Science at the University of Colorado at Boulder and lab director of her research group, ConnectivIT, which focuses its research on social media crisis communications, shares her social science perspective on the differences between crisis, disaster, and emergency. 6:02 - Social media crisis communications researcher Researcher Leysia Palen on how accurate social media research is conducted, on the potential problems in social media crisis communications research, and on how these potential problems in social media communications research are tackled. 7:55 – Social media crisis communications researcher Leysia Palen shares her experience on the use of software tools for measuring conversations. She shares her knowledge on what tools are most useful and productive and what tools are being built. 9:58 - Social media crisis communications researcher Researcher Leysia Palen gives her insight on which of the readily available tools like Google are the quickest in indexing and delivering the most useful information during times of crisis. 12:37 - Eric Schwartzman comments about social media crisis communications researcher Leysia Palen’s report, “Crisis in a Networked World: Features of Computer-Mediated Communication in the April 16, 2007, Virginia Tech Event,” published by the Social Science Computer Review. 13:13 - Social media crisis communications researcher Leysia Palen shares crisis communications and emergency management advice on how to incorporate social media into how they manage emergencies. 15:45 - Social media crisis communications researcher Leysia Palen on what she learned about how people used social media during the Virginia Tech tragedy, on what she found surprising, on what the event shows from a social media emergency management point of view. She refers to the ethnographic work of one of her graduate students, Sarah Veiweg. 20:24 – Social media crisis communications researcher Leysia Palen on whether she thinks distributed problem solving is more reliable than top-down, commander control style problem solving during the inventory stage of a crisis. She talks about the difference between a disaster and an emergency. 22:42 - Social media crisis communications researcher Leysia Palen on how most Virginia Tech students were made aware of the shootings. 23:24 – Social media crisis communications researcher Leysia Palen on what students did once they were informed of the shootings, on Virginia Tech’s crisis communications throughout the day. She talks about how social media communications and online social networking sites were used for student-to-student communication and discovery of information throughout the day. 25:28 – Social media crisis communications researcher Palen on emergency management. She talks about backchanneling communications and the importance of frequent updates. 27:47 – Social media crisis communications researcher Leysia Palen on accuracy of information, on why we have to be critical consumers of information we receive, on making decisions with the information we are given, and on whether to trust pieces of information under uncertain situations. 29:56 - Social media crisis communications researcher Leysia Palen talks about whether or not a website is important for organizational communicators as source of crisis communications. She talks about whether or not she would advise that most websites be mobile-friendly as well 31:25 – Social media crisis communications researcher Leysia Palen on whether she thinks the violent nature of the Virginia Tech tragedy and helplessness of the victims is what compelled so many volunteers to accurately self-police their list-building activities. She talks about whether or not she thinks there would be a same level of accuracy in a political crisis. 34:45 - Social media crisis communications researcher Leysia Palen on what she thinks about timelines and visualizations of data and why their impact is appreciated. She refers to the research work of another one of her graduate students, Sophia Liu. 36:50 – Social media crisis communications researcher Leysia Palen on what type of policy changes she hopes her social media communications research on the use of social media during crisis will prompt. 39:04 – End. Eric Schwartzman (@ericschwartzman) is a new media and social media communications specialist and founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. Crisis communications used to be the handled exclusively through official channels like press releases, spokespeople and media relations. But today, through the power of socially distributed problem-solving, a first draft of history more nuanced and accurate than ever before is emerging from social media, and increasingly, people are turning to unofficial sources first, particularly in times of crisis. In this episode, social media crisis communications researcher at the ConnectivIT Lab at the University of Colorado at Boulder Leysia Palen shares what she has learned about social media usage during a crisis, assessing the credibility of citizen journalism and user generated media during a crisis, and how organizations might align with unofficial back channels in the future. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:56 – Social media crisis communications researcher Leysia Palen, an assistant professor of the Department of Computer Science at the College of Engineering and Applied Science at the University of Colorado at Boulder and lab director of her research group, ConnectivIT, which focuses its research on social media crisis communications, shares her social science perspective on the differences between crisis, disaster, and emergency. 6:02 - Social media crisis communications researcher Researcher Leysia Palen on how accurate social media research is conducted, on the potential problems in social media crisis communications research, and on how these potential problems in social media communications research are tackled. 7:55 – Social media crisis communications researcher Leysia Palen shares her experience on the use of software tools for measuring conversations. She shares her knowledge on what tools are most useful and productive and what tools are being built. 9:58 - Social media crisis communications researcher Researcher Leysia Palen gives her insight on which of the readily available tools like Google are the quickest in indexing and delivering the most useful information during times of crisis. 12:37 - Eric Schwartzman comments about social media crisis communications researcher Leysia Palen’s report, “Crisis in a Networked World: Features of Computer-Mediated Communication in the April 16, 2007, Virginia Tech Event,” published by the Social Science Computer Review. 13:13 - Social media crisis communications researcher Leysia Palen shares crisis communications and emergency management advice on how to incorporate social media into how they manage emergencies. 15:45 - Social media crisis communications researcher Leysia Palen on what she learned about how people used social media during the Virginia Tech tragedy, on what she found surprising, on what the event shows from a social media emergency management point of view. She refers to the ethnographic work of one of her graduate students, Sarah Veiweg. 20:24 – Social media crisis communications researcher Leysia Palen on whether she thinks distributed problem solving is more reliable than top-down, commander control style problem solving during the inventory stage of a crisis. She talks about the difference between a disaster and an emergency. 22:42 - Social media crisis communications researcher Leysia Palen on how most Virginia Tech students were made aware of the shootings. 23:24 – Social media crisis communications researcher Leysia Palen on what students did once they were informed of the shootings, on Virginia Tech’s crisis communications throughout the day. She talks about how social media communications and online social networking sites were used for student-to-student communication and discovery of information throughout the day. 25:28 – Social media crisis communications researcher Palen on emergency management. She talks about backchanneling communications and the importance of frequent updates. 27:47 – Social media crisis communications researcher Leysia Palen on accuracy of information, on why we have to be critical consumers of information we receive, on making decisions with the information we are given, and on whether to trust pieces of information under uncertain situations. 29:56 - Social media crisis communications researcher Leysia Palen talks about whether or not a website is important for organizational communicators as source of crisis communications. She talks about whether or not she would advise that most websites be mobile-friendly as well 31:25 – Social media crisis communications researcher Leysia Palen on whether she thinks the violent nature of the Virginia Tech tragedy and helplessness of the victims is what compelled so many volunteers to accurately self-police their list-building activities. She talks about whether or not she thinks there would be a same level of accuracy in a political crisis. 34:45 - Social media crisis communications researcher Leysia Palen on what she thinks about timelines and visualizations of data and why their impact is appreciated. She refers to the research work of another one of her graduate students, Sophia Liu. 36:50 – Social media crisis communications researcher Leysia Palen on what type of policy changes she hopes her social media communications research on the use of social media during crisis will prompt. 39:04 – End. Eric Schwartzman (@ericschwartzman) is a new media and social media communications specialist and founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. tag:odeo.com,2009-06-04,25290611 Thu, 04 Jun 2009 17:59:50 -0700 no On the Record...Online http://www.odeo.com/episodes/24594199-Online-Newsroom-Best-Practices-with-Toyota-Social-Media-Supervisor-Scott-Deyager Online newsroom best practices, online newsroom design and social media communications with Toyota Social Media Supervisor Scott Deyager, who discusses online newsroom strategy, online newsroom software, online newsrooms and social media, online newsroom PR and the future of social media communications. Show Notes: 1:45 –Online newsroom services from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. Insure online newsroom best practices by using iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:48 – Toyota Social Media Supervisor Scott Deyager shares his experience as a member of the Toyota family and his transition from traditional media relations to ... Online newsroom best practices, online newsroom design and social media communications with Toyota Social Media Supervisor Scott Deyager, who discusses online newsroom strategy, online newsroom software, online newsrooms and social media, online newsroom PR and the future of social media communications. Show Notes: 1:45 –Online newsroom services from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. Insure online newsroom best practices by using iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:48 – Toyota Social Media Supervisor Scott Deyager shares his experience as a member of the Toyota family and his transition from traditional media relations to the social media communications team. 4:18 – Online newsroom access to the 2010 Pruis reveal at the Detroit Auto show which was simulcast live without password protection in Toyota’s online newsroom, and how live video streams are becoming an online newsroom best practice. 5:47 – The importance of maintaining open access as an online newsroom best practice, why Toyota chose not to use password protection for its online newsrooms, and why the loss of password protection has become an online newsroom best practice. 7:55 – How Toyota decides what press releases, press kits and other press materials goes in their online newsroom and what press kits and related content go on their social media sites and how Toyota uses different channels for different purposes. 9:17 – Toyota Social Media Supervisor Scott Deyager on people and process, on how Toyota decides who does what, and how the decisions to post content that insure online newsroom best practices are made. 10:20 – Note: At this point in the interview, the MP3 file ended abruptly and Scott Deyeger agreed to schedule a second interview, essentially rerecording the second half. Audiophiles may be interested to know that the first portion was recorded via Skype, the the second portion was recorded on a Telos One digital to analog bybrid device. 10:53 – How Toyota evaluates online newsroom best practices and the success of its social media outreach efforts. 11:47 – Toyota’s rationale for outsourcing its online newsroom to an online newsroom software provider instead of building a custom content management application or skinning an open source platform and having to instill online newsroom best practices autonomously. He talks about why Toyota selected the iPressroom online newsroom software. 12:57 –Toyota’s experience transitioning to the iPressroom online newsroom service 13:41 – Twitter integration in online newsrooms, Toyota’s communications objectives for Twitter, managing corporate and personal brands responsibly as communicators, and online newsroom best practices for Twitter integration. 16:28 – Putting the Toyota brand first, the use of signatures in tweets, and Toyota’s Twitter strategy of maintaining branded communications without sacrificing personal transparency. 18:00 – Toyota’s decision to establish branded Flickr and YouTube accounts instead of personal, employee accounts, and still maintain the peer-to-peer influencer advantage, and integrating these account into online newsroom best practices. 20:17 – The rules of engagement for social media interaction at Toyota. 21:10 – Eric Schwartzman brings up his past experience with podcasting and how thinks having last word as an interviewer is inappropriate. He asks whether or not Toyota is comfortable letting its critics have the last word in their online pressroom or social media sites. 22:20 – What’s next for Toyota in terms of social media communications. He talks about how the company is now “waking up” to social media technology. 23:01 – Eric asks for Scott’s job-seeking advice to Eric’s intern, Jessica Shu who wrote and search engine optimized these podcast show notes. Scott Deyager advises job-seekers who would like to secure a position in social media communications at a major organization like Toyota. 24:31 – The future of Toyota hybrids. He talks about the 2010 Toyota Prius and when it will be available. He gives insight on why now is a good time to buy a car. He mentions that more information can be found on Toyota’s online newsroom, youtube.com/toyotausa, Toyota Flickr and Toyota on Twitter. 25:56 – End. Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. Online newsroom best practices, online newsroom design and social media communications with Toyota Social Media Supervisor Scott Deyager, who discusses online newsroom strategy, online newsroom software, online newsrooms and social media, online newsroom PR and the future of social media communications. Show Notes: 1:45 –Online newsroom services from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. Insure online newsroom best practices by using iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:48 – Toyota Social Media Supervisor Scott Deyager shares his experience as a member of the Toyota family and his transition from traditional media relations to the social media communications team. 4:18 – Online newsroom access to the 2010 Pruis reveal at the Detroit Auto show which was simulcast live without password protection in Toyota’s online newsroom, and how live video streams are becoming an online newsroom best practice. 5:47 – The importance of maintaining open access as an online newsroom best practice, why Toyota chose not to use password protection for its online newsrooms, and why the loss of password protection has become an online newsroom best practice. 7:55 – How Toyota decides what press releases, press kits and other press materials goes in their online newsroom and what press kits and related content go on their social media sites and how Toyota uses different channels for different purposes. 9:17 – Toyota Social Media Supervisor Scott Deyager on people and process, on how Toyota decides who does what, and how the decisions to post content that insure online newsroom best practices are made. 10:20 – Note: At this point in the interview, the MP3 file ended abruptly and Scott Deyeger agreed to schedule a second interview, essentially rerecording the second half. Audiophiles may be interested to know that the first portion was recorded via Skype, the the second portion was recorded on a Telos One digital to analog bybrid device. 10:53 – How Toyota evaluates online newsroom best practices and the success of its social media outreach efforts. 11:47 – Toyota’s rationale for outsourcing its online newsroom to an online newsroom software provider instead of building a custom content management application or skinning an open source platform and having to instill online newsroom best practices autonomously. He talks about why Toyota selected the iPressroom online newsroom software. 12:57 –Toyota’s experience transitioning to the iPressroom online newsroom service 13:41 – Twitter integration in online newsrooms, Toyota’s communications objectives for Twitter, managing corporate and personal brands responsibly as communicators, and online newsroom best practices for Twitter integration. 16:28 – Putting the Toyota brand first, the use of signatures in tweets, and Toyota’s Twitter strategy of maintaining branded communications without sacrificing personal transparency. 18:00 – Toyota’s decision to establish branded Flickr and YouTube accounts instead of personal, employee accounts, and still maintain the peer-to-peer influencer advantage, and integrating these account into online newsroom best practices. 20:17 – The rules of engagement for social media interaction at Toyota. 21:10 – Eric Schwartzman brings up his past experience with podcasting and how thinks having last word as an interviewer is inappropriate. He asks whether or not Toyota is comfortable letting its critics have the last word in their online pressroom or social media sites. 22:20 – What’s next for Toyota in terms of social media communications. He talks about how the company is now “waking up” to social media technology. 23:01 – Eric asks for Scott’s job-seeking advice to Eric’s intern, Jessica Shu who wrote and search engine optimized these podcast show notes. Scott Deyager advises job-seekers who would like to secure a position in social media communications at a major organization like Toyota. 24:31 – The future of Toyota hybrids. He talks about the 2010 Toyota Prius and when it will be available. He gives insight on why now is a good time to buy a car. He mentions that more information can be found on Toyota’s online newsroom, youtube.com/toyotausa, Toyota Flickr and Toyota on Twitter. 25:56 – End. Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-05-21,24594199 Thu, 21 May 2009 16:44:40 -0700 no On the Record...Online http://www.odeo.com/episodes/24555637-SEO-for-PR-Tools-and-Tips-from-Search-Engine-Land-editor-Danny-Sullivan Online Newsroom SEO and Press Release SEO Best Practices Profiled SEO for PR is the subject of this interview with Search Engine Land editor-in-chief Danny Sullivan, who talks about online newsroom SEO, press release SEO, inbound links, his transition from traditional journalism to the internet, and what he thinks about Google and other tools. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard to conduct SEO for PR. For more information tweet @chrisbechtel or contact info at ipressroom dot com. 3:01 – Search Engine Land editor-in-chief Danny Sullivan talks about what Search Engine Land is and what it covers. 3:47 – Search Engine Lan... Online Newsroom SEO and Press Release SEO Best Practices Profiled SEO for PR is the subject of this interview with Search Engine Land editor-in-chief Danny Sullivan, who talks about online newsroom SEO, press release SEO, inbound links, his transition from traditional journalism to the internet, and what he thinks about Google and other tools. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard to conduct SEO for PR. For more information tweet @chrisbechtel or contact info at ipressroom dot com. 3:01 – Search Engine Land editor-in-chief Danny Sullivan talks about what Search Engine Land is and what it covers. 3:47 – Search Engine Land editor-in-chief Danny Sullivan on his background and how he transitioned from traditional journalism to the internet and Search Engine Land. 5:02 – Search Engine Land editor-in-chief Danny Sullivan on what he knows about the Google algorithm and major search engines like Yahoo and Microsoft. He talks about what he thinks are the key factors that are important for most successful SEO for PR. 7:05 – Search Engine Land editor-in-chief Danny Sullivan on what he thinks is the order of importance of the different factors in SEO for PR. He talks about search on the Pinkberry website. 8:55 – Search Engine Land editor-in-chief Danny Sullivan on what his favorite tool is for measuring inbound links that are coming in. He talks about different tools and about what he likes and what he doesn’t like about the different tools that different companies use to cinduct SEO for PR. 11:25 – Search Engine Land editor-in-chief Danny Sullivan on the variety of strategies for building inbound links and the importance of having great content. 12:35 – Search Engine Land editor-in-chief Danny Sullivan on whether or not he agrees that some inbound links are more influential than others. He talks about the “secret formula,” about whether the domain of the link plays an important role, and about the two key things Google looks for in a link. 14:55 - Eric Schwartzman shares a story of how one power inbound link can play a huge role in either helping or hurting an individual and an organization’s reputation. 17:12 – Search Engine Land editor-in-chief Danny Sullivan on likely factors other than a powerful link that may come into play. He talks about Google’s Query Deserves Freshness initiative, what it does, and how it plays a role in SEO for PR. 19:41 – Search Engine Land editor-in-chief Danny Sullivan on whether he thinks Google is indexing news quicker than regular web content. He talks about Google’s dedicated news crawler system, what it is designed to do and what that means for SEO for PR practitioners. 20:11 – Search Engine Land editor-in-chief Danny Sullivan on what opportunities press releases sent over a newswire provides to companies that want to get news information about their products, brands, and services out there, on whether a certain format is necessary, on why he thinks the real opportuity oif press release SEO is not necessarily SEO for PR. 22:17 – Search Engine Land editor-in-chief Danny Sullivan talks about why he doesn’t use tools for benchmarking site rank and what he advises people doing SEO for PR to measure instead. 24:15 – Search Engine Land editor-in-chief Danny Sullivan on whether he thinks external key words or ad words tool are good indicators of clusters or themes and on whether or not he thinks these clusters are indicative of the types of words that would figure into Latent Semantic Indexing. 26:18 – Search Engine Land Editor-in-chief Danny Sullivan on whether or not he is concerned about the potential loss of investigative journalism, on the newspaper industry business models, on what he thinks the newspaper industry is wasting time on, and on what he thinks makes the online industry unique. He talks about the Digg tool. 29:23 – Search Engine Land editor-in-chief Danny Sullivan on what he thinks about Google, on whether he is worried that Google is the one company that is becoming a single point of failure for too many web activities. 32:33 – End. Related Episodes: • SEO maven Russell Wright goes On the Record...Online with Eric Schwartzman about the future of SEO services • On the Record...Online with SEO Guru Lee Odden • On the Record...Online with Expansion Plus President Sally Falkow, APR Eric Schwartzman (@ericschwartzman) is the founder of online newsrooms software as a service provider iPressroom, SEO for PR advocate and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard and conduct SEO for PR by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. Online Newsroom SEO and Press Release SEO Best Practices Profiled SEO for PR is the subject of this interview with Search Engine Land editor-in-chief Danny Sullivan, who talks about online newsroom SEO, press release SEO, inbound links, his transition from traditional journalism to the internet, and what he thinks about Google and other tools. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard to conduct SEO for PR. For more information tweet @chrisbechtel or contact info at ipressroom dot com. 3:01 – Search Engine Land editor-in-chief Danny Sullivan talks about what Search Engine Land is and what it covers. 3:47 – Search Engine Land editor-in-chief Danny Sullivan on his background and how he transitioned from traditional journalism to the internet and Search Engine Land. 5:02 – Search Engine Land editor-in-chief Danny Sullivan on what he knows about the Google algorithm and major search engines like Yahoo and Microsoft. He talks about what he thinks are the key factors that are important for most successful SEO for PR. 7:05 – Search Engine Land editor-in-chief Danny Sullivan on what he thinks is the order of importance of the different factors in SEO for PR. He talks about search on the Pinkberry website. 8:55 – Search Engine Land editor-in-chief Danny Sullivan on what his favorite tool is for measuring inbound links that are coming in. He talks about different tools and about what he likes and what he doesn’t like about the different tools that different companies use to cinduct SEO for PR. 11:25 – Search Engine Land editor-in-chief Danny Sullivan on the variety of strategies for building inbound links and the importance of having great content. 12:35 – Search Engine Land editor-in-chief Danny Sullivan on whether or not he agrees that some inbound links are more influential than others. He talks about the “secret formula,” about whether the domain of the link plays an important role, and about the two key things Google looks for in a link. 14:55 - Eric Schwartzman shares a story of how one power inbound link can play a huge role in either helping or hurting an individual and an organization’s reputation. 17:12 – Search Engine Land editor-in-chief Danny Sullivan on likely factors other than a powerful link that may come into play. He talks about Google’s Query Deserves Freshness initiative, what it does, and how it plays a role in SEO for PR. 19:41 – Search Engine Land editor-in-chief Danny Sullivan on whether he thinks Google is indexing news quicker than regular web content. He talks about Google’s dedicated news crawler system, what it is designed to do and what that means for SEO for PR practitioners. 20:11 – Search Engine Land editor-in-chief Danny Sullivan on what opportunities press releases sent over a newswire provides to companies that want to get news information about their products, brands, and services out there, on whether a certain format is necessary, on why he thinks the real opportuity oif press release SEO is not necessarily SEO for PR. 22:17 – Search Engine Land editor-in-chief Danny Sullivan talks about why he doesn’t use tools for benchmarking site rank and what he advises people doing SEO for PR to measure instead. 24:15 – Search Engine Land editor-in-chief Danny Sullivan on whether he thinks external key words or ad words tool are good indicators of clusters or themes and on whether or not he thinks these clusters are indicative of the types of words that would figure into Latent Semantic Indexing. 26:18 – Search Engine Land Editor-in-chief Danny Sullivan on whether or not he is concerned about the potential loss of investigative journalism, on the newspaper industry business models, on what he thinks the newspaper industry is wasting time on, and on what he thinks makes the online industry unique. He talks about the Digg tool. 29:23 – Search Engine Land editor-in-chief Danny Sullivan on what he thinks about Google, on whether he is worried that Google is the one company that is becoming a single point of failure for too many web activities. 32:33 – End. Related Episodes: • SEO maven Russell Wright goes On the Record...Online with Eric Schwartzman about the future of SEO services • On the Record...Online with SEO Guru Lee Odden • On the Record...Online with Expansion Plus President Sally Falkow, APR Eric Schwartzman (@ericschwartzman) is the founder of online newsrooms software as a service provider iPressroom, SEO for PR advocate and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard and conduct SEO for PR by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-05-14,24555637 Thu, 14 May 2009 15:09:59 -0700 no On the Record...Online http://www.odeo.com/episodes/24555640-Wired-Magazine-Contributing-Editor-Frank-Rose Wired Magazine contributing editor Frank Rose and author tips off media relations practitioners on how he decides what to write about, what he expects to find in the online newsrooms of the companies he visits online and whether or not the quest to write the great American novel or spec screenplay may someday be displaced by the quest to write the next great iPhone app. Show Notes: 1:45 – How online newsrooms from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 3:22 – Wired Magazine contributing editor Frank Rose and author of West of Eden: the End of Innocence at Apple Computer gives insight... Wired Magazine contributing editor Frank Rose and author tips off media relations practitioners on how he decides what to write about, what he expects to find in the online newsrooms of the companies he visits online and whether or not the quest to write the great American novel or spec screenplay may someday be displaced by the quest to write the next great iPhone app. Show Notes: 1:45 – How online newsrooms from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 3:22 – Wired Magazine contributing editor Frank Rose and author of West of Eden: the End of Innocence at Apple Computer gives insight into what he thinks makes a great magazine article. He talks about the necessary ingredients of a feature story in Wired Magazine. 4:22- Wired Magazine contributing editor Frank Rose talks about his interest in pop culture and what he has written about throughout his career. 5:25 - Wired Magazine contributing editor Frank Rose talks about how the internet has changed the way he covers and consumes news. He talks about his book called The Agency: William Morris and the Hidden History of Show Business on the William Morris Agency. 7:31 - Wired Magazine contributing editor Frank Rose on online newsrooms and on what he expects to find on a company’s website. He talks about how missing information and clumsy user interfaces in a company’s online newsroom can frustrate his efforts. 9:40 - Wired Magazine contributing editor Frank Rose on media relations and whether or not public relations professionals should be using social media to directly engage the public and the relationship of social media to online newsrooms. 11:00 - Wired Magazine contributing editor Frank Rose on the importance of ease of use in online newsrooms and why the user interface in your online newsroom directly impacts corporate reputation. 13:10 - Wired Magazine contributing editor Frank Rose on whether or not content is still king, and if it could be displaced by a good user interface. 15:15 – Wired Magazine contributing editor Frank Rose on the allure of the latest, greatest, shiny, new technology. 19:35 - Wired Magazine contributing editor Frank Rose on what makes Apple stand out from the rest. 21:25 - Wired Magazine contributing editor Frank Rose on the state of artificial intelligence, and whether or not we’ll every be able to build a computer that can truly mirror human behavior. 23:25 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. Another Interview with a Wired Magazine Journalist: On the Record...Online with Wired Magazine Senior Editor Jeffrey O'Brien PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. Wired Magazine contributing editor Frank Rose and author tips off media relations practitioners on how he decides what to write about, what he expects to find in the online newsrooms of the companies he visits online and whether or not the quest to write the great American novel or spec screenplay may someday be displaced by the quest to write the next great iPhone app. Show Notes: 1:45 – How online newsrooms from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 3:22 – Wired Magazine contributing editor Frank Rose and author of West of Eden: the End of Innocence at Apple Computer gives insight into what he thinks makes a great magazine article. He talks about the necessary ingredients of a feature story in Wired Magazine. 4:22- Wired Magazine contributing editor Frank Rose talks about his interest in pop culture and what he has written about throughout his career. 5:25 - Wired Magazine contributing editor Frank Rose talks about how the internet has changed the way he covers and consumes news. He talks about his book called The Agency: William Morris and the Hidden History of Show Business on the William Morris Agency. 7:31 - Wired Magazine contributing editor Frank Rose on online newsrooms and on what he expects to find on a company’s website. He talks about how missing information and clumsy user interfaces in a company’s online newsroom can frustrate his efforts. 9:40 - Wired Magazine contributing editor Frank Rose on media relations and whether or not public relations professionals should be using social media to directly engage the public and the relationship of social media to online newsrooms. 11:00 - Wired Magazine contributing editor Frank Rose on the importance of ease of use in online newsrooms and why the user interface in your online newsroom directly impacts corporate reputation. 13:10 - Wired Magazine contributing editor Frank Rose on whether or not content is still king, and if it could be displaced by a good user interface. 15:15 – Wired Magazine contributing editor Frank Rose on the allure of the latest, greatest, shiny, new technology. 19:35 - Wired Magazine contributing editor Frank Rose on what makes Apple stand out from the rest. 21:25 - Wired Magazine contributing editor Frank Rose on the state of artificial intelligence, and whether or not we’ll every be able to build a computer that can truly mirror human behavior. 23:25 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. Another Interview with a Wired Magazine Journalist: On the Record...Online with Wired Magazine Senior Editor Jeffrey O'Brien PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-05-08,24555640 Fri, 08 May 2009 09:38:08 -0700 no On the Record...Online http://www.odeo.com/episodes/24522597-Blip-TV-Co-Founder-Dina-Kaplan-on-the-Explosive-Growth-of-Online-Video Blip.TV co-founder Dina Kaplan on the growth of online video, measurement challenges and how much her top showrunners earn from distributing their online video programs on her network. Show Notes: 2:10 – iPressroom, Trend Stream, Korn Ferry International and PRSA announce the 2009 Digital Readiness Report to determine what digital communication skills employers want and PR job candidates need in today’s competitive PR job market. If you’ve hired a PR or marketing employee in the last 12 months, or expect to in the next 12 months, please fill out the survey at http://www.ipressroom.com/ready by May 28, 2009. 4:00 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsro... Blip.TV co-founder Dina Kaplan on the growth of online video, measurement challenges and how much her top showrunners earn from distributing their online video programs on her network. Show Notes: 2:10 – iPressroom, Trend Stream, Korn Ferry International and PRSA announce the 2009 Digital Readiness Report to determine what digital communication skills employers want and PR job candidates need in today’s competitive PR job market. If you’ve hired a PR or marketing employee in the last 12 months, or expect to in the next 12 months, please fill out the survey at http://www.ipressroom.com/ready by May 28, 2009. 4:00 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 5:45 – Blip.TV co-founder Dina Kaplan on what makes Blip.TV different from other online video, what kind of shows Blip.TV focuses on, mainstream television versus viral video, and how Blip.TV reaches its audience. 7:12 – Blip.TV co-founder Dina Kaplan talks about where Blip.TV’s traffic comes from. 9:28 – Blip.TV co-founder Dina Kaplan on whether or not Blip.TV shows cater to the Long Tail. 11:18 - Blip.TV co-founder Dina Kaplan on the importance of marketing to the different kinds of audiences, and the difference between reaching a large audience and reaching the right audience. 13:53 - Blip.TV co-founder Dina Kaplan on the cost of advertising on Blip.TV. She shares information about the CPM and discusses the different kinds of ways a brand can buy ads, the difference between advertising on web video and advertising on TV, and gives her rationale for the reason behind the price difference. 16:56 – Blip.TV co-founder Dina Kaplan on what should an independent producer should be looking for, on measurement options Blip.TV provides to its showrunners. 20:27 – Blip.TV co-founder Dina Kaplan on how much show content creators are making, on which kinds of web videos do best with advertisers, and what top earners can make running online video programs on her network. 23:40 – Blip.TV co-founder Dina Kaplan on what it took for Blip.TV to win the support of investors. 26:55 – Blip.TV co-founder Dina Kaplan on recent news about Youtube’s impending site redesign. She talks about how people’s online viewing habits are changing, and how the line between web and TV is blurring. 30:41 – Blip.TV co-founder Dina Kaplan on audio versus audio content. She talks about the importance of marketing in building audience for video content and gives examples of successes such as Gary Vaynerchuck’s Wine Library TV. 33:03 – Blip.TV co-founder Dina Kaplan on the production value of web shows, the culture of authenticity, and why feedback is so important. 36:09 – Blip.TV co-founder Dina Kaplan on recent the comSCORE Top U.S. Online Video Properties rankings, the challenges of tracking views, the different ways of measuring online viewership, and why it’s tough to compare views on one video platform to another. 38:04 - End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. Blip.TV co-founder Dina Kaplan on the growth of online video, measurement challenges and how much her top showrunners earn from distributing their online video programs on her network. Show Notes: 2:10 – iPressroom, Trend Stream, Korn Ferry International and PRSA announce the 2009 Digital Readiness Report to determine what digital communication skills employers want and PR job candidates need in today’s competitive PR job market. If you’ve hired a PR or marketing employee in the last 12 months, or expect to in the next 12 months, please fill out the survey at http://www.ipressroom.com/ready by May 28, 2009. 4:00 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 5:45 – Blip.TV co-founder Dina Kaplan on what makes Blip.TV different from other online video, what kind of shows Blip.TV focuses on, mainstream television versus viral video, and how Blip.TV reaches its audience. 7:12 – Blip.TV co-founder Dina Kaplan talks about where Blip.TV’s traffic comes from. 9:28 – Blip.TV co-founder Dina Kaplan on whether or not Blip.TV shows cater to the Long Tail. 11:18 - Blip.TV co-founder Dina Kaplan on the importance of marketing to the different kinds of audiences, and the difference between reaching a large audience and reaching the right audience. 13:53 - Blip.TV co-founder Dina Kaplan on the cost of advertising on Blip.TV. She shares information about the CPM and discusses the different kinds of ways a brand can buy ads, the difference between advertising on web video and advertising on TV, and gives her rationale for the reason behind the price difference. 16:56 – Blip.TV co-founder Dina Kaplan on what should an independent producer should be looking for, on measurement options Blip.TV provides to its showrunners. 20:27 – Blip.TV co-founder Dina Kaplan on how much show content creators are making, on which kinds of web videos do best with advertisers, and what top earners can make running online video programs on her network. 23:40 – Blip.TV co-founder Dina Kaplan on what it took for Blip.TV to win the support of investors. 26:55 – Blip.TV co-founder Dina Kaplan on recent news about Youtube’s impending site redesign. She talks about how people’s online viewing habits are changing, and how the line between web and TV is blurring. 30:41 – Blip.TV co-founder Dina Kaplan on audio versus audio content. She talks about the importance of marketing in building audience for video content and gives examples of successes such as Gary Vaynerchuck’s Wine Library TV. 33:03 – Blip.TV co-founder Dina Kaplan on the production value of web shows, the culture of authenticity, and why feedback is so important. 36:09 – Blip.TV co-founder Dina Kaplan on recent the comSCORE Top U.S. Online Video Properties rankings, the challenges of tracking views, the different ways of measuring online viewership, and why it’s tough to compare views on one video platform to another. 38:04 - End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-04-29,24522597 Wed, 29 Apr 2009 20:19:10 -0700 no On the Record...Online http://www.odeo.com/episodes/25356699-Social-Media-Marketing-and-PR-using-Facebook-Company-Pages-with-CC-Chapman Social media marketing, social media optimization and social media PR using the newly upgraded Facebook Company Page features with co-founder and managing partner of The Advance Guard, C.C. Chapman, who recently released the free white paper “About Face [PDF],” which discusses how new changes in Facebook increase the social media marketing and social media PR capacity of the popular social network, and how a organizations can leverage social media optimization to achieve tangible business goals. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 4:0... Social media marketing, social media optimization and social media PR using the newly upgraded Facebook Company Page features with co-founder and managing partner of The Advance Guard, C.C. Chapman, who recently released the free white paper “About Face [PDF],” which discusses how new changes in Facebook increase the social media marketing and social media PR capacity of the popular social network, and how a organizations can leverage social media optimization to achieve tangible business goals. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in Facebook impact social media optimization. 5:45 – Social media PR can be practiced on Facebook, says new media maven C.C. Chapman, who discusses the new ways that brands, businesses, and organizations use the social network for online PR. 6:40 – New media maven C.C. Chapman explains how to create Facebook pages and shares which companies he thinks are the most effective in using Facebook as a social media marketing tool. 8:15 – New media maven C.C. Chapman discusses specific Facebook changes and how organizations are utilizing the new features and applications for social media optimization. 12:49 – New media maven C.C. Chapman discusses which Facebook tools and applications he thinks still have room to grow. 14:20 – New media maven C.C. Chapman shares his insight on whether or not he thinks Facebook could replace online newsrooms. 16:38 – New media maven C.C. Chapman stresses why it is so important in today’s world to use Facebook as a social media marketing tool. 19:28 – New media maven C.C. Chapman discusses the relationship between a Facebook page and a company’s online newsroom or corporate website. He also shares his tips as to how The Advance Guard uses Facebook as a social media optimization tool, how the company determines the effectiveness of tools and applications, how the company figures out what is working and what is not. He reveals the easiest Facebook social media optimization application to use. 23:25 – New media maven C.C. Chapman tells us what an “fmbl” is and gives guidance to where to find out more information about them. 27:03 – New media maven C.C. Chapman discusses the differences between managing a personal brand and managing a company brand and how to use Facebook as a social media marketing communications tool for each. 29:13 – New media maven C.C. Chapman talks about why it is important to build trust with the Facebook community and shares his insight on whether or not it is tougher for social media marketers to build trust on Facebook fan pages or their online newsrooms. 30:37 – New media maven C.C. Chapman talks about dealing with potential challenges that may arise with Facebook and social media PR. 33:20 – New media maven C.C. Chapman shares what he thinks is the two most important pieces of advice for being building a successful online community. 35:35 – New media maven C.C. Chapman shares what personal sacrifices he makes to be the social media marketing and social media PR specialist. He talks about the importance of prioritizing and being passionate about social media and how this passion can help a company be the most successful in social media optimization. 38:13 – New media maven C.C. Chapman discusses why he thinks not all companies are ready for social media and what all companies should do before committing to social media. 40:00 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. Social media marketing, social media optimization and social media PR using the newly upgraded Facebook Company Page features with co-founder and managing partner of The Advance Guard, C.C. Chapman, who recently released the free white paper “About Face [PDF],” which discusses how new changes in Facebook increase the social media marketing and social media PR capacity of the popular social network, and how a organizations can leverage social media optimization to achieve tangible business goals. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in Facebook impact social media optimization. 5:45 – Social media PR can be practiced on Facebook, says new media maven C.C. Chapman, who discusses the new ways that brands, businesses, and organizations use the social network for online PR. 6:40 – New media maven C.C. Chapman explains how to create Facebook pages and shares which companies he thinks are the most effective in using Facebook as a social media marketing tool. 8:15 – New media maven C.C. Chapman discusses specific Facebook changes and how organizations are utilizing the new features and applications for social media optimization. 12:49 – New media maven C.C. Chapman discusses which Facebook tools and applications he thinks still have room to grow. 14:20 – New media maven C.C. Chapman shares his insight on whether or not he thinks Facebook could replace online newsrooms. 16:38 – New media maven C.C. Chapman stresses why it is so important in today’s world to use Facebook as a social media marketing tool. 19:28 – New media maven C.C. Chapman discusses the relationship between a Facebook page and a company’s online newsroom or corporate website. He also shares his tips as to how The Advance Guard uses Facebook as a social media optimization tool, how the company determines the effectiveness of tools and applications, how the company figures out what is working and what is not. He reveals the easiest Facebook social media optimization application to use. 23:25 – New media maven C.C. Chapman tells us what an “fmbl” is and gives guidance to where to find out more information about them. 27:03 – New media maven C.C. Chapman discusses the differences between managing a personal brand and managing a company brand and how to use Facebook as a social media marketing communications tool for each. 29:13 – New media maven C.C. Chapman talks about why it is important to build trust with the Facebook community and shares his insight on whether or not it is tougher for social media marketers to build trust on Facebook fan pages or their online newsrooms. 30:37 – New media maven C.C. Chapman talks about dealing with potential challenges that may arise with Facebook and social media PR. 33:20 – New media maven C.C. Chapman shares what he thinks is the two most important pieces of advice for being building a successful online community. 35:35 – New media maven C.C. Chapman shares what personal sacrifices he makes to be the social media marketing and social media PR specialist. He talks about the importance of prioritizing and being passionate about social media and how this passion can help a company be the most successful in social media optimization. 38:13 – New media maven C.C. Chapman discusses why he thinks not all companies are ready for social media and what all companies should do before committing to social media. 40:00 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-04-24,25356699 Fri, 24 Apr 2009 20:31:02 -0700 no On the Record...Online http://www.odeo.com/episodes/24501871-Social-Media-Marketing-using-Facebook-Company-Pages-with-CC-Chapman Social media marketing, social media optimization and social media PR using the newly upgraded Facebook Company Page features with co-founder and managing partner of The Advance Guard, C.C. Chapman, who recently released the free white paper “About Face [PDF],” which discusses how new changes in Facebook increase the social media marketing and social media PR capacity of the popular social network, and how a organizations can leverage social media optimization to achieve tangible business goals. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 4:0... Social media marketing, social media optimization and social media PR using the newly upgraded Facebook Company Page features with co-founder and managing partner of The Advance Guard, C.C. Chapman, who recently released the free white paper “About Face [PDF],” which discusses how new changes in Facebook increase the social media marketing and social media PR capacity of the popular social network, and how a organizations can leverage social media optimization to achieve tangible business goals. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in Facebook impact social media optimization. 5:45 – Social media PR can be practiced on Facebook, says new media maven C.C. Chapman, who discusses the new ways that brands, businesses, and organizations use the social network for online PR. 6:40 – New media maven C.C. Chapman explains how to create Facebook pages and shares which companies he thinks are the most effective in using Facebook as a social media marketing tool. 8:15 – New media maven C.C. Chapman discusses specific Facebook changes and how organizations are utilizing the new features and applications for social media optimization. 12:49 – New media maven C.C. Chapman discusses which Facebook tools and applications he thinks still have room to grow. 14:20 – New media maven C.C. Chapman shares his insight on whether or not he thinks Facebook could replace online newsrooms. 16:38 – New media maven C.C. Chapman stresses why it is so important in today’s world to use Facebook as a social media marketing tool. 19:28 – New media maven C.C. Chapman discusses the relationship between a Facebook page and a company’s online newsroom or corporate website. He also shares his tips as to how The Advance Guard uses Facebook as a social media optimization tool, how the company determines the effectiveness of tools and applications, how the company figures out what is working and what is not. He reveals the easiest Facebook social media optimization application to use. 23:25 – New media maven C.C. Chapman tells us what an “fmbl” is and gives guidance to where to find out more information about them. 27:03 – New media maven C.C. Chapman discusses the differences between managing a personal brand and managing a company brand and how to use Facebook as a social media marketing communications tool for each. 29:13 – New media maven C.C. Chapman talks about why it is important to build trust with the Facebook community and shares his insight on whether or not it is tougher for social media marketers to build trust on Facebook fan pages or their online newsrooms. 30:37 – New media maven C.C. Chapman talks about dealing with potential challenges that may arise with Facebook and social media PR. 33:20 – New media maven C.C. Chapman shares what he thinks is the two most important pieces of advice for being building a successful online community. 35:35 – New media maven C.C. Chapman shares what personal sacrifices he makes to be the social media marketing and social media PR specialist. He talks about the importance of prioritizing and being passionate about social media and how this passion can help a company be the most successful in social media optimization. 38:13 – New media maven C.C. Chapman discusses why he thinks not all companies are ready for social media and what all companies should do before committing to social media. 40:00 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. Social media marketing, social media optimization and social media PR using the newly upgraded Facebook Company Page features with co-founder and managing partner of The Advance Guard, C.C. Chapman, who recently released the free white paper “About Face [PDF],” which discusses how new changes in Facebook increase the social media marketing and social media PR capacity of the popular social network, and how a organizations can leverage social media optimization to achieve tangible business goals. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in Facebook impact social media optimization. 5:45 – Social media PR can be practiced on Facebook, says new media maven C.C. Chapman, who discusses the new ways that brands, businesses, and organizations use the social network for online PR. 6:40 – New media maven C.C. Chapman explains how to create Facebook pages and shares which companies he thinks are the most effective in using Facebook as a social media marketing tool. 8:15 – New media maven C.C. Chapman discusses specific Facebook changes and how organizations are utilizing the new features and applications for social media optimization. 12:49 – New media maven C.C. Chapman discusses which Facebook tools and applications he thinks still have room to grow. 14:20 – New media maven C.C. Chapman shares his insight on whether or not he thinks Facebook could replace online newsrooms. 16:38 – New media maven C.C. Chapman stresses why it is so important in today’s world to use Facebook as a social media marketing tool. 19:28 – New media maven C.C. Chapman discusses the relationship between a Facebook page and a company’s online newsroom or corporate website. He also shares his tips as to how The Advance Guard uses Facebook as a social media optimization tool, how the company determines the effectiveness of tools and applications, how the company figures out what is working and what is not. He reveals the easiest Facebook social media optimization application to use. 23:25 – New media maven C.C. Chapman tells us what an “fmbl” is and gives guidance to where to find out more information about them. 27:03 – New media maven C.C. Chapman discusses the differences between managing a personal brand and managing a company brand and how to use Facebook as a social media marketing communications tool for each. 29:13 – New media maven C.C. Chapman talks about why it is important to build trust with the Facebook community and shares his insight on whether or not it is tougher for social media marketers to build trust on Facebook fan pages or their online newsrooms. 30:37 – New media maven C.C. Chapman talks about dealing with potential challenges that may arise with Facebook and social media PR. 33:20 – New media maven C.C. Chapman shares what he thinks is the two most important pieces of advice for being building a successful online community. 35:35 – New media maven C.C. Chapman shares what personal sacrifices he makes to be the social media marketing and social media PR specialist. He talks about the importance of prioritizing and being passionate about social media and how this passion can help a company be the most successful in social media optimization. 38:13 – New media maven C.C. Chapman discusses why he thinks not all companies are ready for social media and what all companies should do before committing to social media. 40:00 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-04-24,24501871 Fri, 24 Apr 2009 19:31:02 -0700 no On the Record...Online http://www.odeo.com/episodes/24510432-Social-Media-Marketing-and-PR-using-Facebook-Company-Pages-with-CC-Chapman Social media marketing, social media optimization and social media PR using the newly upgraded Facebook Company Page features with co-founder and managing partner of The Advance Guard, C.C. Chapman, who recently released the free white paper “About Face [PDF],” which discusses how new changes in Facebook increase the social media marketing and social media PR capacity of the popular social network, and how a organizations can leverage social media optimization to achieve tangible business goals. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 4:0... Social media marketing, social media optimization and social media PR using the newly upgraded Facebook Company Page features with co-founder and managing partner of The Advance Guard, C.C. Chapman, who recently released the free white paper “About Face [PDF],” which discusses how new changes in Facebook increase the social media marketing and social media PR capacity of the popular social network, and how a organizations can leverage social media optimization to achieve tangible business goals. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in Facebook impact social media optimization. 5:45 – Social media PR can be practiced on Facebook, says new media maven C.C. Chapman, who discusses the new ways that brands, businesses, and organizations use the social network for online PR. 6:40 – New media maven C.C. Chapman explains how to create Facebook pages and shares which companies he thinks are the most effective in using Facebook as a social media marketing tool. 8:15 – New media maven C.C. Chapman discusses specific Facebook changes and how organizations are utilizing the new features and applications for social media optimization. 12:49 – New media maven C.C. Chapman discusses which Facebook tools and applications he thinks still have room to grow. 14:20 – New media maven C.C. Chapman shares his insight on whether or not he thinks Facebook could replace online newsrooms. 16:38 – New media maven C.C. Chapman stresses why it is so important in today’s world to use Facebook as a social media marketing tool. 19:28 – New media maven C.C. Chapman discusses the relationship between a Facebook page and a company’s online newsroom or corporate website. He also shares his tips as to how The Advance Guard uses Facebook as a social media optimization tool, how the company determines the effectiveness of tools and applications, how the company figures out what is working and what is not. He reveals the easiest Facebook social media optimization application to use. 23:25 – New media maven C.C. Chapman tells us what an “fmbl” is and gives guidance to where to find out more information about them. 27:03 – New media maven C.C. Chapman discusses the differences between managing a personal brand and managing a company brand and how to use Facebook as a social media marketing communications tool for each. 29:13 – New media maven C.C. Chapman talks about why it is important to build trust with the Facebook community and shares his insight on whether or not it is tougher for social media marketers to build trust on Facebook fan pages or their online newsrooms. 30:37 – New media maven C.C. Chapman talks about dealing with potential challenges that may arise with Facebook and social media PR. 33:20 – New media maven C.C. Chapman shares what he thinks is the two most important pieces of advice for being building a successful online community. 35:35 – New media maven C.C. Chapman shares what personal sacrifices he makes to be the social media marketing and social media PR specialist. He talks about the importance of prioritizing and being passionate about social media and how this passion can help a company be the most successful in social media optimization. 38:13 – New media maven C.C. Chapman discusses why he thinks not all companies are ready for social media and what all companies should do before committing to social media. 40:00 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. Social media marketing, social media optimization and social media PR using the newly upgraded Facebook Company Page features with co-founder and managing partner of The Advance Guard, C.C. Chapman, who recently released the free white paper “About Face [PDF],” which discusses how new changes in Facebook increase the social media marketing and social media PR capacity of the popular social network, and how a organizations can leverage social media optimization to achieve tangible business goals. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in Facebook impact social media optimization. 5:45 – Social media PR can be practiced on Facebook, says new media maven C.C. Chapman, who discusses the new ways that brands, businesses, and organizations use the social network for online PR. 6:40 – New media maven C.C. Chapman explains how to create Facebook pages and shares which companies he thinks are the most effective in using Facebook as a social media marketing tool. 8:15 – New media maven C.C. Chapman discusses specific Facebook changes and how organizations are utilizing the new features and applications for social media optimization. 12:49 – New media maven C.C. Chapman discusses which Facebook tools and applications he thinks still have room to grow. 14:20 – New media maven C.C. Chapman shares his insight on whether or not he thinks Facebook could replace online newsrooms. 16:38 – New media maven C.C. Chapman stresses why it is so important in today’s world to use Facebook as a social media marketing tool. 19:28 – New media maven C.C. Chapman discusses the relationship between a Facebook page and a company’s online newsroom or corporate website. He also shares his tips as to how The Advance Guard uses Facebook as a social media optimization tool, how the company determines the effectiveness of tools and applications, how the company figures out what is working and what is not. He reveals the easiest Facebook social media optimization application to use. 23:25 – New media maven C.C. Chapman tells us what an “fmbl” is and gives guidance to where to find out more information about them. 27:03 – New media maven C.C. Chapman discusses the differences between managing a personal brand and managing a company brand and how to use Facebook as a social media marketing communications tool for each. 29:13 – New media maven C.C. Chapman talks about why it is important to build trust with the Facebook community and shares his insight on whether or not it is tougher for social media marketers to build trust on Facebook fan pages or their online newsrooms. 30:37 – New media maven C.C. Chapman talks about dealing with potential challenges that may arise with Facebook and social media PR. 33:20 – New media maven C.C. Chapman shares what he thinks is the two most important pieces of advice for being building a successful online community. 35:35 – New media maven C.C. Chapman shares what personal sacrifices he makes to be the social media marketing and social media PR specialist. He talks about the importance of prioritizing and being passionate about social media and how this passion can help a company be the most successful in social media optimization. 38:13 – New media maven C.C. Chapman discusses why he thinks not all companies are ready for social media and what all companies should do before committing to social media. 40:00 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-04-24,24510432 Fri, 24 Apr 2009 19:31:02 -0700 no On the Record...Online http://www.odeo.com/episodes/25356700-Former-Director-of-Online-Communications-for-the-Democratic-National-Convention-Committee-Jason-Rosenberg Former Director of Communications of the Democratic National Convention Jason Rosenberg Online newsroom and blogger relations advocate Jason Rosenberg, Director of Communications at the 2008 Democratic National Convention discusses his involvement in changing the dynamics of online media relations at the 2008 Democratic National Convention, setting up the DNC’s online newsroom, and establishing criteria for credentialing bloggers. Show Notes: 1:45 – Online newsrooms from iPressroom help public relations professionals leverage new media to generate more news coverage. Use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For a free trial of iPressroom’s online newsroom SEO wizard tweet @chrisbechtel or email info at ipressroom dot com. 3:18 – Jason Rosenberg on handling online communications at the Democratic National Convention. He talks about being hired as the sec... Former Director of Communications of the Democratic National Convention Jason Rosenberg Online newsroom and blogger relations advocate Jason Rosenberg, Director of Communications at the 2008 Democratic National Convention discusses his involvement in changing the dynamics of online media relations at the 2008 Democratic National Convention, setting up the DNC’s online newsroom, and establishing criteria for credentialing bloggers. Show Notes: 1:45 – Online newsrooms from iPressroom help public relations professionals leverage new media to generate more news coverage. Use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For a free trial of iPressroom’s online newsroom SEO wizard tweet @chrisbechtel or email info at ipressroom dot com. 3:18 – Jason Rosenberg on handling online communications at the Democratic National Convention. He talks about being hired as the second online communications director in the party’s history and working to build the most open convention in the Democratic party’s history. 4:00 – Jason Rosenberg discusses how he worked on leveraging online newsrooms and other online communications tools so that users would be able to get a view of the convention as if they were present. He talks about the impact of blogging during the convention and the challenges of convincing other communications staffers that bloggers should be credentialed to cover the event. 6:45 – Jason Rosenberg describes what the qualification process was for selecting bloggers for the national convention. He talks about the two different pools bloggers were selected from and about what he looked for in determining a bloggers’ credibility. 9:00 – Jason Rosenberg gives his perspective on how 2008 has changed the view of the online community’s role in media relations and discusses whether or not he thinks DNC’s online newsroom strategy was successful. He talks about how he called on the history news media to build a business case for blogger relations among senior level party communications staffers. 12:00 – Jason Rosenberg further describes his goals as director of online communications, using their online newsroom to dis-intermediate the mainstream media’s previous lock on distribution, and on making the national convention as open as possible. He talks about how making the maximum use of online resources and tools such as Twitter, Blip.tv, Flicker, and YouTube helped him in accomplishing these and other online communications goals. 16:00 – Jason Rosenberg further describes the challenges he faced with his role as director of online communications. He talks about how he was able to deal with the difficulties and about the evidence he found that helped convince skeptical national convention lawyers and communications staff that despite potential problems that may arise, the online community and bloggers were “ready to play the game.” 19:55 – Jason Rosenberg discusses the changing dynamics in media relations and how despite their novelty, blogs are now increasingly accepted and considered as an important channel for political strategists. He talks about how the results of the DNC have become instrumental in cementing these changes and why he believes they forever change the future of media relations. 21:17 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. Former Director of Communications of the Democratic National Convention Jason Rosenberg Online newsroom and blogger relations advocate Jason Rosenberg, Director of Communications at the 2008 Democratic National Convention discusses his involvement in changing the dynamics of online media relations at the 2008 Democratic National Convention, setting up the DNC’s online newsroom, and establishing criteria for credentialing bloggers. Show Notes: 1:45 – Online newsrooms from iPressroom help public relations professionals leverage new media to generate more news coverage. Use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For a free trial of iPressroom’s online newsroom SEO wizard tweet @chrisbechtel or email info at ipressroom dot com. 3:18 – Jason Rosenberg on handling online communications at the Democratic National Convention. He talks about being hired as the second online communications director in the party’s history and working to build the most open convention in the Democratic party’s history. 4:00 – Jason Rosenberg discusses how he worked on leveraging online newsrooms and other online communications tools so that users would be able to get a view of the convention as if they were present. He talks about the impact of blogging during the convention and the challenges of convincing other communications staffers that bloggers should be credentialed to cover the event. 6:45 – Jason Rosenberg describes what the qualification process was for selecting bloggers for the national convention. He talks about the two different pools bloggers were selected from and about what he looked for in determining a bloggers’ credibility. 9:00 – Jason Rosenberg gives his perspective on how 2008 has changed the view of the online community’s role in media relations and discusses whether or not he thinks DNC’s online newsroom strategy was successful. He talks about how he called on the history news media to build a business case for blogger relations among senior level party communications staffers. 12:00 – Jason Rosenberg further describes his goals as director of online communications, using their online newsroom to dis-intermediate the mainstream media’s previous lock on distribution, and on making the national convention as open as possible. He talks about how making the maximum use of online resources and tools such as Twitter, Blip.tv, Flicker, and YouTube helped him in accomplishing these and other online communications goals. 16:00 – Jason Rosenberg further describes the challenges he faced with his role as director of online communications. He talks about how he was able to deal with the difficulties and about the evidence he found that helped convince skeptical national convention lawyers and communications staff that despite potential problems that may arise, the online community and bloggers were “ready to play the game.” 19:55 – Jason Rosenberg discusses the changing dynamics in media relations and how despite their novelty, blogs are now increasingly accepted and considered as an important channel for political strategists. He talks about how the results of the DNC have become instrumental in cementing these changes and why he believes they forever change the future of media relations. 21:17 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-04-16,25356700 Thu, 16 Apr 2009 08:12:08 -0700 no On the Record...Online http://www.odeo.com/episodes/24465158-Former-Director-of-Online-Communications-for-the-Democratic-National-Convention-Committee-Jason-Rosenberg Former Director of Communications of the Democratic National Convention Jason Rosenberg Online newsroom and blogger relations advocate Jason Rosenberg, Director of Communications at the 2008 Democratic National Convention discusses his involvement in changing the dynamics of online media relations at the 2008 Democratic National Convention, setting up the DNC’s online newsroom, and establishing criteria for credentialing bloggers. Show Notes: 1:45 – Online newsrooms from iPressroom help public relations professionals leverage new media to generate more news coverage. Use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For a free trial of iPressroom’s online newsroom SEO wizard tweet @chrisbechtel or email info at ipressroom dot com. 3:18 – Jason Rosenberg on handling online communications at the Democratic National Convention. He talks about being hired as the sec... Former Director of Communications of the Democratic National Convention Jason Rosenberg Online newsroom and blogger relations advocate Jason Rosenberg, Director of Communications at the 2008 Democratic National Convention discusses his involvement in changing the dynamics of online media relations at the 2008 Democratic National Convention, setting up the DNC’s online newsroom, and establishing criteria for credentialing bloggers. Show Notes: 1:45 – Online newsrooms from iPressroom help public relations professionals leverage new media to generate more news coverage. Use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For a free trial of iPressroom’s online newsroom SEO wizard tweet @chrisbechtel or email info at ipressroom dot com. 3:18 – Jason Rosenberg on handling online communications at the Democratic National Convention. He talks about being hired as the second online communications director in the party’s history and working to build the most open convention in the Democratic party’s history. 4:00 – Jason Rosenberg discusses how he worked on leveraging online newsrooms and other online communications tools so that users would be able to get a view of the convention as if they were present. He talks about the impact of blogging during the convention and the challenges of convincing other communications staffers that bloggers should be credentialed to cover the event. 6:45 – Jason Rosenberg describes what the qualification process was for selecting bloggers for the national convention. He talks about the two different pools bloggers were selected from and about what he looked for in determining a bloggers’ credibility. 9:00 – Jason Rosenberg gives his perspective on how 2008 has changed the view of the online community’s role in media relations and discusses whether or not he thinks DNC’s online newsroom strategy was successful. He talks about how he called on the history news media to build a business case for blogger relations among senior level party communications staffers. 12:00 – Jason Rosenberg further describes his goals as director of online communications, using their online newsroom to dis-intermediate the mainstream media’s previous lock on distribution, and on making the national convention as open as possible. He talks about how making the maximum use of online resources and tools such as Twitter, Blip.tv, Flicker, and YouTube helped him in accomplishing these and other online communications goals. 16:00 – Jason Rosenberg further describes the challenges he faced with his role as director of online communications. He talks about how he was able to deal with the difficulties and about the evidence he found that helped convince skeptical national convention lawyers and communications staff that despite potential problems that may arise, the online community and bloggers were “ready to play the game.” 19:55 – Jason Rosenberg discusses the changing dynamics in media relations and how despite their novelty, blogs are now increasingly accepted and considered as an important channel for political strategists. He talks about how the results of the DNC have become instrumental in cementing these changes and why he believes they forever change the future of media relations. 21:17 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. Former Director of Communications of the Democratic National Convention Jason Rosenberg Online newsroom and blogger relations advocate Jason Rosenberg, Director of Communications at the 2008 Democratic National Convention discusses his involvement in changing the dynamics of online media relations at the 2008 Democratic National Convention, setting up the DNC’s online newsroom, and establishing criteria for credentialing bloggers. Show Notes: 1:45 – Online newsrooms from iPressroom help public relations professionals leverage new media to generate more news coverage. Use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For a free trial of iPressroom’s online newsroom SEO wizard tweet @chrisbechtel or email info at ipressroom dot com. 3:18 – Jason Rosenberg on handling online communications at the Democratic National Convention. He talks about being hired as the second online communications director in the party’s history and working to build the most open convention in the Democratic party’s history. 4:00 – Jason Rosenberg discusses how he worked on leveraging online newsrooms and other online communications tools so that users would be able to get a view of the convention as if they were present. He talks about the impact of blogging during the convention and the challenges of convincing other communications staffers that bloggers should be credentialed to cover the event. 6:45 – Jason Rosenberg describes what the qualification process was for selecting bloggers for the national convention. He talks about the two different pools bloggers were selected from and about what he looked for in determining a bloggers’ credibility. 9:00 – Jason Rosenberg gives his perspective on how 2008 has changed the view of the online community’s role in media relations and discusses whether or not he thinks DNC’s online newsroom strategy was successful. He talks about how he called on the history news media to build a business case for blogger relations among senior level party communications staffers. 12:00 – Jason Rosenberg further describes his goals as director of online communications, using their online newsroom to dis-intermediate the mainstream media’s previous lock on distribution, and on making the national convention as open as possible. He talks about how making the maximum use of online resources and tools such as Twitter, Blip.tv, Flicker, and YouTube helped him in accomplishing these and other online communications goals. 16:00 – Jason Rosenberg further describes the challenges he faced with his role as director of online communications. He talks about how he was able to deal with the difficulties and about the evidence he found that helped convince skeptical national convention lawyers and communications staff that despite potential problems that may arise, the online community and bloggers were “ready to play the game.” 19:55 – Jason Rosenberg discusses the changing dynamics in media relations and how despite their novelty, blogs are now increasingly accepted and considered as an important channel for political strategists. He talks about how the results of the DNC have become instrumental in cementing these changes and why he believes they forever change the future of media relations. 21:17 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-04-16,24465158 Thu, 16 Apr 2009 07:12:08 -0700 no On the Record...Online http://www.odeo.com/episodes/24457993-Former-Director-of-Communications-for-the-Democratic-National-Convention-Jason-Rosenberg Former Director of Communications of the Democratic National Convention Jason Rosenberg Online newsroom and blogger relations advocate Jason Rosenberg, Director of Communications at the 2008 Democratic National Convention discusses his involvement in changing the dynamics of online media relations at the 2008 Democratic National Convention, setting up the DNC’s online newsroom, and establishing criteria for credentialing bloggers. Show Notes: 1:45 – Online newsrooms from iPressroom help public relations professionals leverage new media to generate more news coverage. Use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For a free trial of iPressroom’s online newsroom SEO wizard tweet @chrisbechtel or email info at ipressroom dot com. 3:18 – Jason Rosenberg on handling online communications at the Democratic National Convention. He talks about being hired as the sec... Former Director of Communications of the Democratic National Convention Jason Rosenberg Online newsroom and blogger relations advocate Jason Rosenberg, Director of Communications at the 2008 Democratic National Convention discusses his involvement in changing the dynamics of online media relations at the 2008 Democratic National Convention, setting up the DNC’s online newsroom, and establishing criteria for credentialing bloggers. Show Notes: 1:45 – Online newsrooms from iPressroom help public relations professionals leverage new media to generate more news coverage. Use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For a free trial of iPressroom’s online newsroom SEO wizard tweet @chrisbechtel or email info at ipressroom dot com. 3:18 – Jason Rosenberg on handling online communications at the Democratic National Convention. He talks about being hired as the second online communications director in the party’s history and working to build the most open convention in the Democratic party’s history. 4:00 – Jason Rosenberg discusses how he worked on leveraging online newsrooms and other online communications tools so that users would be able to get a view of the convention as if they were present. He talks about the impact of blogging during the convention and the challenges of convincing other communications staffers that bloggers should be credentialed to cover the event. 6:45 – Jason Rosenberg describes what the qualification process was for selecting bloggers for the national convention. He talks about the two different pools bloggers were selected from and about what he looked for in determining a bloggers’ credibility. 9:00 – Jason Rosenberg gives his perspective on how 2008 has changed the view of the online community’s role in media relations and discusses whether or not he thinks DNC’s online newsroom strategy was successful. He talks about how he called on the history news media to build a business case for blogger relations among senior level party communications staffers. 12:00 – Jason Rosenberg further describes his goals as director of online communications, using their online newsroom to dis-intermediate the mainstream media’s previous lock on distribution, and on making the national convention as open as possible. He talks about how making the maximum use of online resources and tools such as Twitter, Blip.tv, Flicker, and YouTube helped him in accomplishing these and other online communications goals. 16:00 – Jason Rosenberg further describes the challenges he faced with his role as director of online communications. He talks about how he was able to deal with the difficulties and about the evidence he found that helped convince skeptical national convention lawyers and communications staff that despite potential problems that may arise, the online community and bloggers were “ready to play the game.” 19:55 – Jason Rosenberg discusses the changing dynamics in media relations and how despite their novelty, blogs are now increasingly accepted and considered as an important channel for political strategists. He talks about how the results of the DNC have become instrumental in cementing these changes and why he believes they forever change the future of media relations. 21:17 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. Former Director of Communications of the Democratic National Convention Jason Rosenberg Online newsroom and blogger relations advocate Jason Rosenberg, Director of Communications at the 2008 Democratic National Convention discusses his involvement in changing the dynamics of online media relations at the 2008 Democratic National Convention, setting up the DNC’s online newsroom, and establishing criteria for credentialing bloggers. Show Notes: 1:45 – Online newsrooms from iPressroom help public relations professionals leverage new media to generate more news coverage. Use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For a free trial of iPressroom’s online newsroom SEO wizard tweet @chrisbechtel or email info at ipressroom dot com. 3:18 – Jason Rosenberg on handling online communications at the Democratic National Convention. He talks about being hired as the second online communications director in the party’s history and working to build the most open convention in the Democratic party’s history. 4:00 – Jason Rosenberg discusses how he worked on leveraging online newsrooms and other online communications tools so that users would be able to get a view of the convention as if they were present. He talks about the impact of blogging during the convention and the challenges of convincing other communications staffers that bloggers should be credentialed to cover the event. 6:45 – Jason Rosenberg describes what the qualification process was for selecting bloggers for the national convention. He talks about the two different pools bloggers were selected from and about what he looked for in determining a bloggers’ credibility. 9:00 – Jason Rosenberg gives his perspective on how 2008 has changed the view of the online community’s role in media relations and discusses whether or not he thinks DNC’s online newsroom strategy was successful. He talks about how he called on the history news media to build a business case for blogger relations among senior level party communications staffers. 12:00 – Jason Rosenberg further describes his goals as director of online communications, using their online newsroom to dis-intermediate the mainstream media’s previous lock on distribution, and on making the national convention as open as possible. He talks about how making the maximum use of online resources and tools such as Twitter, Blip.tv, Flicker, and YouTube helped him in accomplishing these and other online communications goals. 16:00 – Jason Rosenberg further describes the challenges he faced with his role as director of online communications. He talks about how he was able to deal with the difficulties and about the evidence he found that helped convince skeptical national convention lawyers and communications staff that despite potential problems that may arise, the online community and bloggers were “ready to play the game.” 19:55 – Jason Rosenberg discusses the changing dynamics in media relations and how despite their novelty, blogs are now increasingly accepted and considered as an important channel for political strategists. He talks about how the results of the DNC have become instrumental in cementing these changes and why he believes they forever change the future of media relations. 21:17 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-04-16,24457993 Thu, 16 Apr 2009 07:12:08 -0700 no On the Record...Online http://www.odeo.com/episodes/25356701-Korn-Ferry-International-EVP-of-Corporate-Affairs-Don-Spetner-Advises-PR-Job-Seekers-on-Job-Hunting-in-a-Recession Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about today’s job market for public relations and corporate communications professionals, the new media communication skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy. Spetner is among the prestigious presenters at the upcoming PRSA Digital Impact Conference April 30-May 2009 in NYC. Show Notes: 1:50 - Online newsrooms from iPressroom help public relations professionals leverage new media to generate more news coverage. Use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For a free trial of iPressroom’s online newsroom SEO wizard tweet @chrisbechtel or email info at ipressroom dot com. 3:49 – PR jobs expert Don Spetner gives a preview of what he’s planning on talking about at the PRSA Digital Impact Conferen... Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about today’s job market for public relations and corporate communications professionals, the new media communication skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy. Spetner is among the prestigious presenters at the upcoming PRSA Digital Impact Conference April 30-May 2009 in NYC. Show Notes: 1:50 - Online newsrooms from iPressroom help public relations professionals leverage new media to generate more news coverage. Use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For a free trial of iPressroom’s online newsroom SEO wizard tweet @chrisbechtel or email info at ipressroom dot com. 3:49 – PR jobs expert Don Spetner gives a preview of what he’s planning on talking about at the PRSA Digital Impact Conference April 30-May 1, 2009 in NYC. 4:25 – PR jobs expert Don Spetner on current executive hiring trends in PR and corporate communications, which communication skills are becoming less important, which communication skills are becoming more important, and what business wants from a new media specialist. 5:49 – PR jobs expert Don Spetner on the new media training communication skills employers themselves often lack, the importance of new media training, and effective job interviewing skills for public relations, corporate communications and marketing professionals. 7:25 – PR jobs expert Don Spetner on hiring trends, the new media training gap between junior and senior job-seekers, the new media communications skills prevalent among junior and senior job-seekers and why improving communication skills in the area of new media and social media are critical in today’s PR job market. 8:43 – PR jobs expert Don Spetner gives insight into how the quickly-developing new media world is redefining the specific business communication skills that Korn/Ferry International is looking for in executive recruitment today. 9:45 – PR jobs expert Don Spetner on how different kinds of organizations are integrating new media into their public relations campaigns and who generally controls mew media communications in the organization today. 10: 37 – PR jobs expert Don Spetner on best practices for new media communications management. 11:15 – PR jobs expert Don Spetner on what he thinks are the best sectors to be working in from a hiring standpoint and on which fields are staying strong and which fields are suffering in today’s economy. 12:21 – PR jobs expert Don Spetner on where he thinks the new media world is in relation to today’s government, Obama’s new media communications campaign, and PR job opportunities for government communicators. 13:25 – PR jobs expert Don Spetner on the impact of the US government bailout on the PR job market. 14:12 – PR jobs expert Don Spetner advises senior level communicators on learning from younger generations on new media communications and driving change within their organizations. 16:11 - PR jobs expert Don Spetner on philanthropist and financial services titan Eli Broad, Eli Broad’s art collection, and working with Eli Broad. He shares his experiences working with him and about whether or not Eli Broad is as difficult as his reputation suggests. 19:07 - End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email info@ipressroom.com or tweet @ipressroom. Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about today’s job market for public relations and corporate communications professionals, the new media communication skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy. Spetner is among the prestigious presenters at the upcoming PRSA Digital Impact Conference April 30-May 2009 in NYC. Show Notes: 1:50 - Online newsrooms from iPressroom help public relations professionals leverage new media to generate more news coverage. Use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For a free trial of iPressroom’s online newsroom SEO wizard tweet @chrisbechtel or email info at ipressroom dot com. 3:49 – PR jobs expert Don Spetner gives a preview of what he’s planning on talking about at the PRSA Digital Impact Conference April 30-May 1, 2009 in NYC. 4:25 – PR jobs expert Don Spetner on current executive hiring trends in PR and corporate communications, which communication skills are becoming less important, which communication skills are becoming more important, and what business wants from a new media specialist. 5:49 – PR jobs expert Don Spetner on the new media training communication skills employers themselves often lack, the importance of new media training, and effective job interviewing skills for public relations, corporate communications and marketing professionals. 7:25 – PR jobs expert Don Spetner on hiring trends, the new media training gap between junior and senior job-seekers, the new media communications skills prevalent among junior and senior job-seekers and why improving communication skills in the area of new media and social media are critical in today’s PR job market. 8:43 – PR jobs expert Don Spetner gives insight into how the quickly-developing new media world is redefining the specific business communication skills that Korn/Ferry International is looking for in executive recruitment today. 9:45 – PR jobs expert Don Spetner on how different kinds of organizations are integrating new media into their public relations campaigns and who generally controls mew media communications in the organization today. 10: 37 – PR jobs expert Don Spetner on best practices for new media communications management. 11:15 – PR jobs expert Don Spetner on what he thinks are the best sectors to be working in from a hiring standpoint and on which fields are staying strong and which fields are suffering in today’s economy. 12:21 – PR jobs expert Don Spetner on where he thinks the new media world is in relation to today’s government, Obama’s new media communications campaign, and PR job opportunities for government communicators. 13:25 – PR jobs expert Don Spetner on the impact of the US government bailout on the PR job market. 14:12 – PR jobs expert Don Spetner advises senior level communicators on learning from younger generations on new media communications and driving change within their organizations. 16:11 - PR jobs expert Don Spetner on philanthropist and financial services titan Eli Broad, Eli Broad’s art collection, and working with Eli Broad. He shares his experiences working with him and about whether or not Eli Broad is as difficult as his reputation suggests. 19:07 - End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-04-13,25356701 Mon, 13 Apr 2009 08:28:56 -0700 no On the Record...Online http://www.odeo.com/episodes/24443208-Korn-Ferry-International-EVP-of-Corporate-Affairs-Don-Spetner-Advises-PR-Job-Seekers-on-Job-Hunting-in-a-Recession Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about today’s job market for public relations and corporate communications professionals, the new media communication skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy. Spetner is among the prestigious presenters at the upcoming PRSA Digital Impact Conference April 30-May 2009 in NYC. Show Notes: 1:50 - Online newsrooms from iPressroom help public relations professionals leverage new media to generate more news coverage. Use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For a free trial of iPressroom’s online newsroom SEO wizard tweet @chrisbechtel or email info at ipressroom dot com. 3:49 – PR jobs expert Don Spetner gives a preview of what he’s planning on talking about at the PRSA Digital Impact Conferen... Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about today’s job market for public relations and corporate communications professionals, the new media communication skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy. Spetner is among the prestigious presenters at the upcoming PRSA Digital Impact Conference April 30-May 2009 in NYC. Show Notes: 1:50 - Online newsrooms from iPressroom help public relations professionals leverage new media to generate more news coverage. Use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For a free trial of iPressroom’s online newsroom SEO wizard tweet @chrisbechtel or email info at ipressroom dot com. 3:49 – PR jobs expert Don Spetner gives a preview of what he’s planning on talking about at the PRSA Digital Impact Conference April 30-May 1, 2009 in NYC. 4:25 – PR jobs expert Don Spetner on current executive hiring trends in PR and corporate communications, which communication skills are becoming less important, which communication skills are becoming more important, and what business wants from a new media specialist. 5:49 – PR jobs expert Don Spetner on the new media training communication skills employers themselves often lack, the importance of new media training, and effective job interviewing skills for public relations, corporate communications and marketing professionals. 7:25 – PR jobs expert Don Spetner on hiring trends, the new media training gap between junior and senior job-seekers, the new media communications skills prevalent among junior and senior job-seekers and why improving communication skills in the area of new media and social media are critical in today’s PR job market. 8:43 – PR jobs expert Don Spetner gives insight into how the quickly-developing new media world is redefining the specific business communication skills that Korn/Ferry International is looking for in executive recruitment today. 9:45 – PR jobs expert Don Spetner on how different kinds of organizations are integrating new media into their public relations campaigns and who generally controls mew media communications in the organization today. 10: 37 – PR jobs expert Don Spetner on best practices for new media communications management. 11:15 – PR jobs expert Don Spetner on what he thinks are the best sectors to be working in from a hiring standpoint and on which fields are staying strong and which fields are suffering in today’s economy. 12:21 – PR jobs expert Don Spetner on where he thinks the new media world is in relation to today’s government, Obama’s new media communications campaign, and PR job opportunities for government communicators. 13:25 – PR jobs expert Don Spetner on the impact of the US government bailout on the PR job market. 14:12 – PR jobs expert Don Spetner advises senior level communicators on learning from younger generations on new media communications and driving change within their organizations. 16:11 - PR jobs expert Don Spetner on philanthropist and financial services titan Eli Broad, Eli Broad’s art collection, and working with Eli Broad. He shares his experiences working with him and about whether or not Eli Broad is as difficult as his reputation suggests. 19:07 - End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email info@ipressroom.com or tweet @ipressroom. Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about today’s job market for public relations and corporate communications professionals, the new media communication skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy. Spetner is among the prestigious presenters at the upcoming PRSA Digital Impact Conference April 30-May 2009 in NYC. Show Notes: 1:50 - Online newsrooms from iPressroom help public relations professionals leverage new media to generate more news coverage. Use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For a free trial of iPressroom’s online newsroom SEO wizard tweet @chrisbechtel or email info at ipressroom dot com. 3:49 – PR jobs expert Don Spetner gives a preview of what he’s planning on talking about at the PRSA Digital Impact Conference April 30-May 1, 2009 in NYC. 4:25 – PR jobs expert Don Spetner on current executive hiring trends in PR and corporate communications, which communication skills are becoming less important, which communication skills are becoming more important, and what business wants from a new media specialist. 5:49 – PR jobs expert Don Spetner on the new media training communication skills employers themselves often lack, the importance of new media training, and effective job interviewing skills for public relations, corporate communications and marketing professionals. 7:25 – PR jobs expert Don Spetner on hiring trends, the new media training gap between junior and senior job-seekers, the new media communications skills prevalent among junior and senior job-seekers and why improving communication skills in the area of new media and social media are critical in today’s PR job market. 8:43 – PR jobs expert Don Spetner gives insight into how the quickly-developing new media world is redefining the specific business communication skills that Korn/Ferry International is looking for in executive recruitment today. 9:45 – PR jobs expert Don Spetner on how different kinds of organizations are integrating new media into their public relations campaigns and who generally controls mew media communications in the organization today. 10: 37 – PR jobs expert Don Spetner on best practices for new media communications management. 11:15 – PR jobs expert Don Spetner on what he thinks are the best sectors to be working in from a hiring standpoint and on which fields are staying strong and which fields are suffering in today’s economy. 12:21 – PR jobs expert Don Spetner on where he thinks the new media world is in relation to today’s government, Obama’s new media communications campaign, and PR job opportunities for government communicators. 13:25 – PR jobs expert Don Spetner on the impact of the US government bailout on the PR job market. 14:12 – PR jobs expert Don Spetner advises senior level communicators on learning from younger generations on new media communications and driving change within their organizations. 16:11 - PR jobs expert Don Spetner on philanthropist and financial services titan Eli Broad, Eli Broad’s art collection, and working with Eli Broad. He shares his experiences working with him and about whether or not Eli Broad is as difficult as his reputation suggests. 19:07 - End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-04-13,24443208 Mon, 13 Apr 2009 07:28:56 -0700 no On the Record...Online http://www.odeo.com/episodes/25356702-Benefits-of-social-media-and-the-benefits-of-blogging-with-John-Cass Benefits of social media, the benefits of social networking and the benefits of blogging explained by Strategies and Tools for Corporate Blogging author John Cass, who talks about building profitable online communities, the differences between Linkedin and Facebook for business to business marketing, mapping objectives to social media channels and more. Show Notes: 1:45 – How an online newsroom from iPressroom can be used for new media marketing to help public relations practitioners better engage their publics. How to use iPressroom to leverage the benefits of social media and the benefits of blogging, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 3:25 – Strategies and Tools for Corporate Blogging author John Cass shares why he originally started blogging, how he discovered the benefits of blogging. 4:35 – Strateg... Benefits of social media, the benefits of social networking and the benefits of blogging explained by Strategies and Tools for Corporate Blogging author John Cass, who talks about building profitable online communities, the differences between Linkedin and Facebook for business to business marketing, mapping objectives to social media channels and more. Show Notes: 1:45 – How an online newsroom from iPressroom can be used for new media marketing to help public relations practitioners better engage their publics. How to use iPressroom to leverage the benefits of social media and the benefits of blogging, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 3:25 – Strategies and Tools for Corporate Blogging author John Cass shares why he originally started blogging, how he discovered the benefits of blogging. 4:35 – Strategies and Tools for Corporate Blogging author John Cass discusses the quantitative benefits of blogging, the benefits of social media, and how corporate blogs can help businesses engage with their community. 6:25 – Strategies and Tools for Corporate Blogging author John Cass gives insight into the benefits of social media, and the strategy that was used for building an online community at Forrester Research. He talks about the benefits of social media tools such as blogs, Twitter, and interactive marketing forums. 7:50– Strategies and Tools for Corporate Blogging author John Cass explains how online communities for business to business users are different than online communities for consumers and why users are more concerned about privacy in a B2B setting. John also reveals the specific benefits of social networking for business-to-business marketing. 8:51 – Strategies and Tools for Corporate Blogging author John Cass on how online communities do not necessarily have to be free to be successful. He talks about the Blog Council and how other successful subscription-based online communities can actually be easier for people to get involved with, despite the fee. 11:50 – Strategies and Tools for Corporate Blogging author John Cass discusses more ways to make an online community profitable. He talks about how the pharmaceutical drug-safety regulators leveraged the benefits of social media by using social networks for stakeholder relations. 15:30 – Strategies and Tools for Corporate Blogging author John Cass discusses how to match the benefits of social media to specific communications objectives, the benefits of social media research, the benefits of online community management, and why he likes the book Building Community on Web by Amy Jo Kim. 20:00- Strategies and Tools for Corporate Blogging author John Cass discusses the benefits of social networking by brand. He shares his thoughts on what changes he thinks would be of benefit to the social networks. 22:40 – Strategies and Tools for Corporate Blogging author John Cass gives a preview of what he will be talking at the Digital Impact Conference presented by PRSA like sustainable online communities, how to be successful in social media networking and how online communities can be built with blogs, forums and other emerging social media channels. 24:05 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. Benefits of social media, the benefits of social networking and the benefits of blogging explained by Strategies and Tools for Corporate Blogging author John Cass, who talks about building profitable online communities, the differences between Linkedin and Facebook for business to business marketing, mapping objectives to social media channels and more. Show Notes: 1:45 – How an online newsroom from iPressroom can be used for new media marketing to help public relations practitioners better engage their publics. How to use iPressroom to leverage the benefits of social media and the benefits of blogging, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 3:25 – Strategies and Tools for Corporate Blogging author John Cass shares why he originally started blogging, how he discovered the benefits of blogging. 4:35 – Strategies and Tools for Corporate Blogging author John Cass discusses the quantitative benefits of blogging, the benefits of social media, and how corporate blogs can help businesses engage with their community. 6:25 – Strategies and Tools for Corporate Blogging author John Cass gives insight into the benefits of social media, and the strategy that was used for building an online community at Forrester Research. He talks about the benefits of social media tools such as blogs, Twitter, and interactive marketing forums. 7:50– Strategies and Tools for Corporate Blogging author John Cass explains how online communities for business to business users are different than online communities for consumers and why users are more concerned about privacy in a B2B setting. John also reveals the specific benefits of social networking for business-to-business marketing. 8:51 – Strategies and Tools for Corporate Blogging author John Cass on how online communities do not necessarily have to be free to be successful. He talks about the Blog Council and how other successful subscription-based online communities can actually be easier for people to get involved with, despite the fee. 11:50 – Strategies and Tools for Corporate Blogging author John Cass discusses more ways to make an online community profitable. He talks about how the pharmaceutical drug-safety regulators leveraged the benefits of social media by using social networks for stakeholder relations. 15:30 – Strategies and Tools for Corporate Blogging author John Cass discusses how to match the benefits of social media to specific communications objectives, the benefits of social media research, the benefits of online community management, and why he likes the book Building Community on Web by Amy Jo Kim. 20:00- Strategies and Tools for Corporate Blogging author John Cass discusses the benefits of social networking by brand. He shares his thoughts on what changes he thinks would be of benefit to the social networks. 22:40 – Strategies and Tools for Corporate Blogging author John Cass gives a preview of what he will be talking at the Digital Impact Conference presented by PRSA like sustainable online communities, how to be successful in social media networking and how online communities can be built with blogs, forums and other emerging social media channels. 24:05 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-04-10,25356702 Fri, 10 Apr 2009 18:05:54 -0700 no On the Record...Online http://www.odeo.com/episodes/24441622-Benefits-of-social-media-and-the-benefits-of-blogging-with-John-Cass Benefits of social media, the benefits of social networking and the benefits of blogging explained by Strategies and Tools for Corporate Blogging author John Cass, who talks about building profitable online communities, the differences between Linkedin and Facebook for business to business marketing, mapping objectives to social media channels and more. Show Notes: 1:45 – How an online newsroom from iPressroom can be used for new media marketing to help public relations practitioners better engage their publics. How to use iPressroom to leverage the benefits of social media and the benefits of blogging, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 3:25 – Strategies and Tools for Corporate Blogging author John Cass shares why he originally started blogging, how he discovered the benefits of blogging. 4:35 – Strateg... Benefits of social media, the benefits of social networking and the benefits of blogging explained by Strategies and Tools for Corporate Blogging author John Cass, who talks about building profitable online communities, the differences between Linkedin and Facebook for business to business marketing, mapping objectives to social media channels and more. Show Notes: 1:45 – How an online newsroom from iPressroom can be used for new media marketing to help public relations practitioners better engage their publics. How to use iPressroom to leverage the benefits of social media and the benefits of blogging, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 3:25 – Strategies and Tools for Corporate Blogging author John Cass shares why he originally started blogging, how he discovered the benefits of blogging. 4:35 – Strategies and Tools for Corporate Blogging author John Cass discusses the quantitative benefits of blogging, the benefits of social media, and how corporate blogs can help businesses engage with their community. 6:25 – Strategies and Tools for Corporate Blogging author John Cass gives insight into the benefits of social media, and the strategy that was used for building an online community at Forrester Research. He talks about the benefits of social media tools such as blogs, Twitter, and interactive marketing forums. 7:50– Strategies and Tools for Corporate Blogging author John Cass explains how online communities for business to business users are different than online communities for consumers and why users are more concerned about privacy in a B2B setting. John also reveals the specific benefits of social networking for business-to-business marketing. 8:51 – Strategies and Tools for Corporate Blogging author John Cass on how online communities do not necessarily have to be free to be successful. He talks about the Blog Council and how other successful subscription-based online communities can actually be easier for people to get involved with, despite the fee. 11:50 – Strategies and Tools for Corporate Blogging author John Cass discusses more ways to make an online community profitable. He talks about how the pharmaceutical drug-safety regulators leveraged the benefits of social media by using social networks for stakeholder relations. 15:30 – Strategies and Tools for Corporate Blogging author John Cass discusses how to match the benefits of social media to specific communications objectives, the benefits of social media research, the benefits of online community management, and why he likes the book Building Community on Web by Amy Jo Kim. 20:00- Strategies and Tools for Corporate Blogging author John Cass discusses the benefits of social networking by brand. He shares his thoughts on what changes he thinks would be of benefit to the social networks. 22:40 – Strategies and Tools for Corporate Blogging author John Cass gives a preview of what he will be talking at the Digital Impact Conference presented by PRSA like sustainable online communities, how to be successful in social media networking and how online communities can be built with blogs, forums and other emerging social media channels. 24:05 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. Benefits of social media, the benefits of social networking and the benefits of blogging explained by Strategies and Tools for Corporate Blogging author John Cass, who talks about building profitable online communities, the differences between Linkedin and Facebook for business to business marketing, mapping objectives to social media channels and more. Show Notes: 1:45 – How an online newsroom from iPressroom can be used for new media marketing to help public relations practitioners better engage their publics. How to use iPressroom to leverage the benefits of social media and the benefits of blogging, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 3:25 – Strategies and Tools for Corporate Blogging author John Cass shares why he originally started blogging, how he discovered the benefits of blogging. 4:35 – Strategies and Tools for Corporate Blogging author John Cass discusses the quantitative benefits of blogging, the benefits of social media, and how corporate blogs can help businesses engage with their community. 6:25 – Strategies and Tools for Corporate Blogging author John Cass gives insight into the benefits of social media, and the strategy that was used for building an online community at Forrester Research. He talks about the benefits of social media tools such as blogs, Twitter, and interactive marketing forums. 7:50– Strategies and Tools for Corporate Blogging author John Cass explains how online communities for business to business users are different than online communities for consumers and why users are more concerned about privacy in a B2B setting. John also reveals the specific benefits of social networking for business-to-business marketing. 8:51 – Strategies and Tools for Corporate Blogging author John Cass on how online communities do not necessarily have to be free to be successful. He talks about the Blog Council and how other successful subscription-based online communities can actually be easier for people to get involved with, despite the fee. 11:50 – Strategies and Tools for Corporate Blogging author John Cass discusses more ways to make an online community profitable. He talks about how the pharmaceutical drug-safety regulators leveraged the benefits of social media by using social networks for stakeholder relations. 15:30 – Strategies and Tools for Corporate Blogging author John Cass discusses how to match the benefits of social media to specific communications objectives, the benefits of social media research, the benefits of online community management, and why he likes the book Building Community on Web by Amy Jo Kim. 20:00- Strategies and Tools for Corporate Blogging author John Cass discusses the benefits of social networking by brand. He shares his thoughts on what changes he thinks would be of benefit to the social networks. 22:40 – Strategies and Tools for Corporate Blogging author John Cass gives a preview of what he will be talking at the Digital Impact Conference presented by PRSA like sustainable online communities, how to be successful in social media networking and how online communities can be built with blogs, forums and other emerging social media channels. 24:05 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-04-10,24441622 Fri, 10 Apr 2009 17:05:54 -0700 no On the Record...Online http://www.odeo.com/episodes/25356703-Los-Angeles-Times-Veteran-Author-and-LAObserved-com-Blogger-Kevin-Roderick Veteran reporter and author Kevin Roderick goes On the Record…Online about saving the Los Angeles Times, how daily newspapers can leverage social media and how institutions are grappling with the news media vacuum created by the Web. Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two books about Los Angeles, publishes LAObserved.com and serves as the editor-in-chief of the UCLA online newsroom. Disclosure: The UCLA online newsroom is host on the iPressroom online newsroom management service. Show Notes: 1:47 – How an online newsroom from iPressroom can be used in concert with social media to help organizations reach broader audiences online. Plus, how to get free access to iPressroom’s new online newsroom SEO wizard. For more information tweet @chrisbechtel or contact info at ipressroom dot com. 3:17 – Kevin Roderick discusses the challenges facing The Los Angeles Times, how the only daily newspapers in the US nation’s second largest m... Veteran reporter and author Kevin Roderick goes On the Record…Online about saving the Los Angeles Times, how daily newspapers can leverage social media and how institutions are grappling with the news media vacuum created by the Web. Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two books about Los Angeles, publishes LAObserved.com and serves as the editor-in-chief of the UCLA online newsroom. Disclosure: The UCLA online newsroom is host on the iPressroom online newsroom management service. Show Notes: 1:47 – How an online newsroom from iPressroom can be used in concert with social media to help organizations reach broader audiences online. Plus, how to get free access to iPressroom’s new online newsroom SEO wizard. For more information tweet @chrisbechtel or contact info at ipressroom dot com. 3:17 – Kevin Roderick discusses the challenges facing The Los Angeles Times, how the only daily newspapers in the US nation’s second largest market might regain its relevancy and community-based journalism as an alternative to ad-supported media. 7:07 – Kevin Roderick on which editorial news beats at the Los Angeles Times have the greatest likelihood of success, competing with the New York Times, the Wall Street Journal and Nikki Finke on the entertainment business news beat and the challenges of providing depth of coverage in the future. 11:38 – Kevin Roderick on how newspapers can compete with Wikipedia and news aggregators, the differences between news and feature coverage, The Los Angeles Times recent efforts to map the geography of the city and what that says about the newspaper’s grasp of Los Angeles. 16:36 -- Kevin Roderick compares the data desk at the Los Angeles Times to the newspaper’s now defunct political polling department. 20:42 – Kevin Roderick on hyper local media. 22:44 – Kevin Roderick on the Michael Hiltzik sock puppeting scandal, how The Los Angeles Times dealt with it, and whether or not that decision was just. 25:51 – Kevin Roderick on Pasadena Now, their outsourcing reporting to India via Craigslist Bangalore [correction] and whether or not the current economy represents an opportunity for news media upstarts to displace entrenched brands. 27:34 – Kevin Roderick on niche new media outlets like DailyCandy.com and the dangers of a polarized news media landscape. 31:21 – Kevin Roderick on the lessons institutions are learning with respect to negotiating their way through the world of new media and social media communications, and how UCLA specifically is integrating these emerging channels into their outreach efforts. 33:39 – End More Interviews with LA Times Staffers: On the Record...Online with Los Angeles Times Editorial Writer Jon Healey On the Record...Online with LA Times Entertainment Writer John Horn On the Record...Online with Los Angeles Times Columnist Joel Stein On the Record...Online with Los Angeles Times Interactive General Manager Rob Barrett Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. Veteran reporter and author Kevin Roderick goes On the Record…Online about saving the Los Angeles Times, how daily newspapers can leverage social media and how institutions are grappling with the news media vacuum created by the Web. Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two books about Los Angeles, publishes LAObserved.com and serves as the editor-in-chief of the UCLA online newsroom. Disclosure: The UCLA online newsroom is host on the iPressroom online newsroom management service. Show Notes: 1:47 – How an online newsroom from iPressroom can be used in concert with social media to help organizations reach broader audiences online. Plus, how to get free access to iPressroom’s new online newsroom SEO wizard. For more information tweet @chrisbechtel or contact info at ipressroom dot com. 3:17 – Kevin Roderick discusses the challenges facing The Los Angeles Times, how the only daily newspapers in the US nation’s second largest market might regain its relevancy and community-based journalism as an alternative to ad-supported media. 7:07 – Kevin Roderick on which editorial news beats at the Los Angeles Times have the greatest likelihood of success, competing with the New York Times, the Wall Street Journal and Nikki Finke on the entertainment business news beat and the challenges of providing depth of coverage in the future. 11:38 – Kevin Roderick on how newspapers can compete with Wikipedia and news aggregators, the differences between news and feature coverage, The Los Angeles Times recent efforts to map the geography of the city and what that says about the newspaper’s grasp of Los Angeles. 16:36 -- Kevin Roderick compares the data desk at the Los Angeles Times to the newspaper’s now defunct political polling department. 20:42 – Kevin Roderick on hyper local media. 22:44 – Kevin Roderick on the Michael Hiltzik sock puppeting scandal, how The Los Angeles Times dealt with it, and whether or not that decision was just. 25:51 – Kevin Roderick on Pasadena Now, their outsourcing reporting to India via Craigslist Bangalore [correction] and whether or not the current economy represents an opportunity for news media upstarts to displace entrenched brands. 27:34 – Kevin Roderick on niche new media outlets like DailyCandy.com and the dangers of a polarized news media landscape. 31:21 – Kevin Roderick on the lessons institutions are learning with respect to negotiating their way through the world of new media and social media communications, and how UCLA specifically is integrating these emerging channels into their outreach efforts. 33:39 – End More Interviews with LA Times Staffers: On the Record...Online with Los Angeles Times Editorial Writer Jon Healey On the Record...Online with LA Times Entertainment Writer John Horn On the Record...Online with Los Angeles Times Columnist Joel Stein On the Record...Online with Los Angeles Times Interactive General Manager Rob Barrett Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-04-03,25356703 Fri, 03 Apr 2009 17:51:54 -0700 no On the Record...Online http://www.odeo.com/episodes/24405503-Los-Angeles-Times-Veteran-Author-and-LAObserved-com-Blogger-Kevin-Roderick Veteran reporter and author Kevin Roderick goes On the Record…Online about saving the Los Angeles Times, how daily newspapers can leverage social media and how institutions are grappling with the news media vacuum created by the Web. Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two books about Los Angeles, publishes LAObserved.com and serves as the editor-in-chief of the UCLA online newsroom. Disclosure: The UCLA online newsroom is host on the iPressroom online newsroom management service. Show Notes: 1:47 – How an online newsroom from iPressroom can be used in concert with social media to help organizations reach broader audiences online. Plus, how to get free access to iPressroom’s new online newsroom SEO wizard. For more information tweet @chrisbechtel or contact info at ipressroom dot com. 3:17 – Kevin Roderick discusses the challenges facing The Los Angeles Times, how the only daily newspapers in the US nation’s second largest m... Veteran reporter and author Kevin Roderick goes On the Record…Online about saving the Los Angeles Times, how daily newspapers can leverage social media and how institutions are grappling with the news media vacuum created by the Web. Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two books about Los Angeles, publishes LAObserved.com and serves as the editor-in-chief of the UCLA online newsroom. Disclosure: The UCLA online newsroom is host on the iPressroom online newsroom management service. Show Notes: 1:47 – How an online newsroom from iPressroom can be used in concert with social media to help organizations reach broader audiences online. Plus, how to get free access to iPressroom’s new online newsroom SEO wizard. For more information tweet @chrisbechtel or contact info at ipressroom dot com. 3:17 – Kevin Roderick discusses the challenges facing The Los Angeles Times, how the only daily newspapers in the US nation’s second largest market might regain its relevancy and community-based journalism as an alternative to ad-supported media. 7:07 – Kevin Roderick on which editorial news beats at the Los Angeles Times have the greatest likelihood of success, competing with the New York Times, the Wall Street Journal and Nikki Finke on the entertainment business news beat and the challenges of providing depth of coverage in the future. 11:38 – Kevin Roderick on how newspapers can compete with Wikipedia and news aggregators, the differences between news and feature coverage, The Los Angeles Times recent efforts to map the geography of the city and what that says about the newspaper’s grasp of Los Angeles. 16:36 -- Kevin Roderick compares the data desk at the Los Angeles Times to the newspaper’s now defunct political polling department. 20:42 – Kevin Roderick on hyper local media. 22:44 – Kevin Roderick on the Michael Hiltzik sock puppeting scandal, how The Los Angeles Times dealt with it, and whether or not that decision was just. 25:51 – Kevin Roderick on Pasadena Now, their outsourcing reporting to India via Craigslist Bangalore [correction] and whether or not the current economy represents an opportunity for news media upstarts to displace entrenched brands. 27:34 – Kevin Roderick on niche new media outlets like DailyCandy.com and the dangers of a polarized news media landscape. 31:21 – Kevin Roderick on the lessons institutions are learning with respect to negotiating their way through the world of new media and social media communications, and how UCLA specifically is integrating these emerging channels into their outreach efforts. 33:39 – End More Interviews with LA Times Staffers: On the Record...Online with Los Angeles Times Editorial Writer Jon Healey On the Record...Online with LA Times Entertainment Writer John Horn On the Record...Online with Los Angeles Times Columnist Joel Stein On the Record...Online with Los Angeles Times Interactive General Manager Rob Barrett Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. Veteran reporter and author Kevin Roderick goes On the Record…Online about saving the Los Angeles Times, how daily newspapers can leverage social media and how institutions are grappling with the news media vacuum created by the Web. Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two books about Los Angeles, publishes LAObserved.com and serves as the editor-in-chief of the UCLA online newsroom. Disclosure: The UCLA online newsroom is host on the iPressroom online newsroom management service. Show Notes: 1:47 – How an online newsroom from iPressroom can be used in concert with social media to help organizations reach broader audiences online. Plus, how to get free access to iPressroom’s new online newsroom SEO wizard. For more information tweet @chrisbechtel or contact info at ipressroom dot com. 3:17 – Kevin Roderick discusses the challenges facing The Los Angeles Times, how the only daily newspapers in the US nation’s second largest market might regain its relevancy and community-based journalism as an alternative to ad-supported media. 7:07 – Kevin Roderick on which editorial news beats at the Los Angeles Times have the greatest likelihood of success, competing with the New York Times, the Wall Street Journal and Nikki Finke on the entertainment business news beat and the challenges of providing depth of coverage in the future. 11:38 – Kevin Roderick on how newspapers can compete with Wikipedia and news aggregators, the differences between news and feature coverage, The Los Angeles Times recent efforts to map the geography of the city and what that says about the newspaper’s grasp of Los Angeles. 16:36 -- Kevin Roderick compares the data desk at the Los Angeles Times to the newspaper’s now defunct political polling department. 20:42 – Kevin Roderick on hyper local media. 22:44 – Kevin Roderick on the Michael Hiltzik sock puppeting scandal, how The Los Angeles Times dealt with it, and whether or not that decision was just. 25:51 – Kevin Roderick on Pasadena Now, their outsourcing reporting to India via Craigslist Bangalore [correction] and whether or not the current economy represents an opportunity for news media upstarts to displace entrenched brands. 27:34 – Kevin Roderick on niche new media outlets like DailyCandy.com and the dangers of a polarized news media landscape. 31:21 – Kevin Roderick on the lessons institutions are learning with respect to negotiating their way through the world of new media and social media communications, and how UCLA specifically is integrating these emerging channels into their outreach efforts. 33:39 – End More Interviews with LA Times Staffers: On the Record...Online with Los Angeles Times Editorial Writer Jon Healey On the Record...Online with LA Times Entertainment Writer John Horn On the Record...Online with Los Angeles Times Columnist Joel Stein On the Record...Online with Los Angeles Times Interactive General Manager Rob Barrett Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-04-03,24405503 Fri, 03 Apr 2009 16:51:54 -0700 no On the Record...Online http://www.odeo.com/episodes/25356704-NY-Times-Sunday-Styles-Reporter-Allen-Salkin NY Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your online pressroom more than your Facebook page and why you need to Google whatever it is you’re pitching before you contact him. Show Notes: 0:49 – Online newsroom specialist Eric Schwartzman discloses his partiality for The New York Times. He offers his perspective on why he likes the daily print news format better than online news for broader fare, and echoes EPIC 2014’s concerns regarding the internet’s impact on media and democracy in the US. 1:45 – Eric Schwartzman characterizes the Sunday Styles section of the newspaper and the Thursday Styles section, with was more recently introduced. He also talks a bit about the types of stories Allen Salkin has written in the past. 3:10 – Chris Bechtel of online newsroom provider iPressroom on why job security for PR people today means securing a reliable way to post text, images and video to your organization’s online newsroom with... NY Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your online pressroom more than your Facebook page and why you need to Google whatever it is you’re pitching before you contact him. Show Notes: 0:49 – Online newsroom specialist Eric Schwartzman discloses his partiality for The New York Times. He offers his perspective on why he likes the daily print news format better than online news for broader fare, and echoes EPIC 2014’s concerns regarding the internet’s impact on media and democracy in the US. 1:45 – Eric Schwartzman characterizes the Sunday Styles section of the newspaper and the Thursday Styles section, with was more recently introduced. He also talks a bit about the types of stories Allen Salkin has written in the past. 3:10 – Chris Bechtel of online newsroom provider iPressroom on why job security for PR people today means securing a reliable way to post text, images and video to your organization’s online newsroom without requiring the help of IT. For info on iPressroom’s online newsroom service, tweet @ipressroom or email info at ipressroom dot com. 4:36 – Allen Salkin on best media relations practices for public relations professionals looking to submit news for editorial consideration to The New York Times style section. 5:23 – Allen Salkin shares his favorite magazine and television news programs for trend spotting. 7:12 – Allen Salkin on how Google helps him distinguish actual news trends from hype, and why you need to search whatever it is you’re pitching before you call or email journalists, and consider how those search results weigh in on your argument. 8:06 – Allen Salkin on “PR websites,” what he likes about him, what he dislikes about them, and his bias against public relations agency websites that post reviews and other editorial coverage about their own clients online. 9:14 – Allen Salkin discusses social networks, and why he finds them even less credible than PR agency websites as a credible information source. He also shares his disdain for street teams who stage “happenings” and any other marketing tactics that attempt to co-opt the “organic” to stir up word of mouth. 10:43 – Allen Salkin’s attitude toward “PR websites” that he perceives as being transparent about their mission. 11:26 – Allen Salkin on what he expects to find first in a company’s online newsroom and how a poorly designed user interface can negatively affect your reputation. 12:59 – Allen Salkin on why ease-of-use and user experience are central to effective online newsrooms, and what to avoid putting in them at all costs. 13:22 – How a media person’s experience in an organization’s online newsroom affects their ability to do their jobs, best practices for showcasing media contact information and why flash online pressrooms and PDFs are less useful to reporters. 14:30 – Allen Salkin on the difference between advertising photography and photojournalism, and the type of photography he finds most useful in a company’s online newsroom. 14:57 – Allen Salkin on having video in a company’s online news room versus on YouTube, where he’d tend to trust it most, as well as the type of video content he’s most likely to watch. 15:35 – Allen Salkin on why it’s a good idea to make sure your photos are in the online newsroom section of your organization’s website, rather than somewhere else. 16:01 – Allen Salkin responds to Eric Schwartzman’s claim that the more control an organization exercises over the content on its website, the less credibility it has, by likening one-sided websites to PR people who only tell reporters the rosy side of a story. Both, in his view, are unethical and untrustworthy. 17:50 – Allen Salkin talks about social media, acknowledging that while services like Twitter and Facebook have personal benefits, they pose challenges for reporters, because they could be seen by others as representatives of their employer even though they’re using them for social purposes. 20:27 – Allen Salkin on where The NY Times sits in the larger new media ecosystem, and the difference between primary news sources and the online news echo chamber. 22:49 – Allen Salkin points out NY Times Executive Editor Bill Keller’s recent Talk to the Newsroom feature and discusses the economics of the newspaper business. 24:28 – Allen Salkin on staff cuts at The New York Times, what makes The New York Times different from other online news websites, the challenges of news content deliver in the digital age and why he thinks The New York Times is more relevant today than ever before. 31:46 – End Other New York Times podcasts: On the Record...Online with New York Times Columnist David Carr On the Record...Online - David Carr of NYT's Keynote at PRSA On the Record…Online with New York Times Exec. Dir. Customer Insight Jeffrey Graham On the Record...Online with NY Times Technology Editor Steve Lohr On the Record...Online with John Markoff of the New York Times On the Record...Online with New York Times Personal Technology Columnist David Pogue Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. NY Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your online pressroom more than your Facebook page and why you need to Google whatever it is you’re pitching before you contact him. Show Notes: 0:49 – Online newsroom specialist Eric Schwartzman discloses his partiality for The New York Times. He offers his perspective on why he likes the daily print news format better than online news for broader fare, and echoes EPIC 2014’s concerns regarding the internet’s impact on media and democracy in the US. 1:45 – Eric Schwartzman characterizes the Sunday Styles section of the newspaper and the Thursday Styles section, with was more recently introduced. He also talks a bit about the types of stories Allen Salkin has written in the past. 3:10 – Chris Bechtel of online newsroom provider iPressroom on why job security for PR people today means securing a reliable way to post text, images and video to your organization’s online newsroom without requiring the help of IT. For info on iPressroom’s online newsroom service, tweet @ipressroom or email info at ipressroom dot com. 4:36 – Allen Salkin on best media relations practices for public relations professionals looking to submit news for editorial consideration to The New York Times style section. 5:23 – Allen Salkin shares his favorite magazine and television news programs for trend spotting. 7:12 – Allen Salkin on how Google helps him distinguish actual news trends from hype, and why you need to search whatever it is you’re pitching before you call or email journalists, and consider how those search results weigh in on your argument. 8:06 – Allen Salkin on “PR websites,” what he likes about him, what he dislikes about them, and his bias against public relations agency websites that post reviews and other editorial coverage about their own clients online. 9:14 – Allen Salkin discusses social networks, and why he finds them even less credible than PR agency websites as a credible information source. He also shares his disdain for street teams who stage “happenings” and any other marketing tactics that attempt to co-opt the “organic” to stir up word of mouth. 10:43 – Allen Salkin’s attitude toward “PR websites” that he perceives as being transparent about their mission. 11:26 – Allen Salkin on what he expects to find first in a company’s online newsroom and how a poorly designed user interface can negatively affect your reputation. 12:59 – Allen Salkin on why ease-of-use and user experience are central to effective online newsrooms, and what to avoid putting in them at all costs. 13:22 – How a media person’s experience in an organization’s online newsroom affects their ability to do their jobs, best practices for showcasing media contact information and why flash online pressrooms and PDFs are less useful to reporters. 14:30 – Allen Salkin on the difference between advertising photography and photojournalism, and the type of photography he finds most useful in a company’s online newsroom. 14:57 – Allen Salkin on having video in a company’s online news room versus on YouTube, where he’d tend to trust it most, as well as the type of video content he’s most likely to watch. 15:35 – Allen Salkin on why it’s a good idea to make sure your photos are in the online newsroom section of your organization’s website, rather than somewhere else. 16:01 – Allen Salkin responds to Eric Schwartzman’s claim that the more control an organization exercises over the content on its website, the less credibility it has, by likening one-sided websites to PR people who only tell reporters the rosy side of a story. Both, in his view, are unethical and untrustworthy. 17:50 – Allen Salkin talks about social media, acknowledging that while services like Twitter and Facebook have personal benefits, they pose challenges for reporters, because they could be seen by others as representatives of their employer even though they’re using them for social purposes. 20:27 – Allen Salkin on where The NY Times sits in the larger new media ecosystem, and the difference between primary news sources and the online news echo chamber. 22:49 – Allen Salkin points out NY Times Executive Editor Bill Keller’s recent Talk to the Newsroom feature and discusses the economics of the newspaper business. 24:28 – Allen Salkin on staff cuts at The New York Times, what makes The New York Times different from other online news websites, the challenges of news content deliver in the digital age and why he thinks The New York Times is more relevant today than ever before. 31:46 – End Other New York Times podcasts: On the Record...Online with New York Times Columnist David Carr On the Record...Online - David Carr of NYT's Keynote at PRSA On the Record…Online with New York Times Exec. Dir. Customer Insight Jeffrey Graham On the Record...Online with NY Times Technology Editor Steve Lohr On the Record...Online with John Markoff of the New York Times On the Record...Online with New York Times Personal Technology Columnist David Pogue Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-03-26,25356704 Thu, 26 Mar 2009 14:41:40 -0700 no On the Record...Online http://www.odeo.com/episodes/24397165-NY-Times-Sunday-Styles-Reporter-Allen-Salkin NY Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your online pressroom more than your Facebook page and why you need to Google whatever it is you’re pitching before you contact him. Show Notes: 0:49 – Online newsroom specialist Eric Schwartzman discloses his partiality for The New York Times. He offers his perspective on why he likes the daily print news format better than online news for broader fare, and echoes EPIC 2014’s concerns regarding the internet’s impact on media and democracy in the US. 1:45 – Eric Schwartzman characterizes the Sunday Styles section of the newspaper and the Thursday Styles section, with was more recently introduced. He also talks a bit about the types of stories Allen Salkin has written in the past. 3:10 – Chris Bechtel of online newsroom provider iPressroom on why job security for PR people today means securing a reliable way to post text, images and video to your organization’s online newsroom with... NY Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your online pressroom more than your Facebook page and why you need to Google whatever it is you’re pitching before you contact him. Show Notes: 0:49 – Online newsroom specialist Eric Schwartzman discloses his partiality for The New York Times. He offers his perspective on why he likes the daily print news format better than online news for broader fare, and echoes EPIC 2014’s concerns regarding the internet’s impact on media and democracy in the US. 1:45 – Eric Schwartzman characterizes the Sunday Styles section of the newspaper and the Thursday Styles section, with was more recently introduced. He also talks a bit about the types of stories Allen Salkin has written in the past. 3:10 – Chris Bechtel of online newsroom provider iPressroom on why job security for PR people today means securing a reliable way to post text, images and video to your organization’s online newsroom without requiring the help of IT. For info on iPressroom’s online newsroom service, tweet @ipressroom or email info at ipressroom dot com. 4:36 – Allen Salkin on best media relations practices for public relations professionals looking to submit news for editorial consideration to The New York Times style section. 5:23 – Allen Salkin shares his favorite magazine and television news programs for trend spotting. 7:12 – Allen Salkin on how Google helps him distinguish actual news trends from hype, and why you need to search whatever it is you’re pitching before you call or email journalists, and consider how those search results weigh in on your argument. 8:06 – Allen Salkin on “PR websites,” what he likes about him, what he dislikes about them, and his bias against public relations agency websites that post reviews and other editorial coverage about their own clients online. 9:14 – Allen Salkin discusses social networks, and why he finds them even less credible than PR agency websites as a credible information source. He also shares his disdain for street teams who stage “happenings” and any other marketing tactics that attempt to co-opt the “organic” to stir up word of mouth. 10:43 – Allen Salkin’s attitude toward “PR websites” that he perceives as being transparent about their mission. 11:26 – Allen Salkin on what he expects to find first in a company’s online newsroom and how a poorly designed user interface can negatively affect your reputation. 12:59 – Allen Salkin on why ease-of-use and user experience are central to effective online newsrooms, and what to avoid putting in them at all costs. 13:22 – How a media person’s experience in an organization’s online newsroom affects their ability to do their jobs, best practices for showcasing media contact information and why flash online pressrooms and PDFs are less useful to reporters. 14:30 – Allen Salkin on the difference between advertising photography and photojournalism, and the type of photography he finds most useful in a company’s online newsroom. 14:57 – Allen Salkin on having video in a company’s online news room versus on YouTube, where he’d tend to trust it most, as well as the type of video content he’s most likely to watch. 15:35 – Allen Salkin on why it’s a good idea to make sure your photos are in the online newsroom section of your organization’s website, rather than somewhere else. 16:01 – Allen Salkin responds to Eric Schwartzman’s claim that the more control an organization exercises over the content on its website, the less credibility it has, by likening one-sided websites to PR people who only tell reporters the rosy side of a story. Both, in his view, are unethical and untrustworthy. 17:50 – Allen Salkin talks about social media, acknowledging that while services like Twitter and Facebook have personal benefits, they pose challenges for reporters, because they could be seen by others as representatives of their employer even though they’re using them for social purposes. 20:27 – Allen Salkin on where The NY Times sits in the larger new media ecosystem, and the difference between primary news sources and the online news echo chamber. 22:49 – Allen Salkin points out NY Times Executive Editor Bill Keller’s recent Talk to the Newsroom feature and discusses the economics of the newspaper business. 24:28 – Allen Salkin on staff cuts at The New York Times, what makes The New York Times different from other online news websites, the challenges of news content deliver in the digital age and why he thinks The New York Times is more relevant today than ever before. 31:46 – End Other New York Times podcasts: On the Record...Online with New York Times Columnist David Carr On the Record...Online - David Carr of NYT's Keynote at PRSA On the Record…Online with New York Times Exec. Dir. Customer Insight Jeffrey Graham On the Record...Online with NY Times Technology Editor Steve Lohr On the Record...Online with John Markoff of the New York Times On the Record...Online with New York Times Personal Technology Columnist David Pogue Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. NY Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your online pressroom more than your Facebook page and why you need to Google whatever it is you’re pitching before you contact him. Show Notes: 0:49 – Online newsroom specialist Eric Schwartzman discloses his partiality for The New York Times. He offers his perspective on why he likes the daily print news format better than online news for broader fare, and echoes EPIC 2014’s concerns regarding the internet’s impact on media and democracy in the US. 1:45 – Eric Schwartzman characterizes the Sunday Styles section of the newspaper and the Thursday Styles section, with was more recently introduced. He also talks a bit about the types of stories Allen Salkin has written in the past. 3:10 – Chris Bechtel of online newsroom provider iPressroom on why job security for PR people today means securing a reliable way to post text, images and video to your organization’s online newsroom without requiring the help of IT. For info on iPressroom’s online newsroom service, tweet @ipressroom or email info at ipressroom dot com. 4:36 – Allen Salkin on best media relations practices for public relations professionals looking to submit news for editorial consideration to The New York Times style section. 5:23 – Allen Salkin shares his favorite magazine and television news programs for trend spotting. 7:12 – Allen Salkin on how Google helps him distinguish actual news trends from hype, and why you need to search whatever it is you’re pitching before you call or email journalists, and consider how those search results weigh in on your argument. 8:06 – Allen Salkin on “PR websites,” what he likes about him, what he dislikes about them, and his bias against public relations agency websites that post reviews and other editorial coverage about their own clients online. 9:14 – Allen Salkin discusses social networks, and why he finds them even less credible than PR agency websites as a credible information source. He also shares his disdain for street teams who stage “happenings” and any other marketing tactics that attempt to co-opt the “organic” to stir up word of mouth. 10:43 – Allen Salkin’s attitude toward “PR websites” that he perceives as being transparent about their mission. 11:26 – Allen Salkin on what he expects to find first in a company’s online newsroom and how a poorly designed user interface can negatively affect your reputation. 12:59 – Allen Salkin on why ease-of-use and user experience are central to effective online newsrooms, and what to avoid putting in them at all costs. 13:22 – How a media person’s experience in an organization’s online newsroom affects their ability to do their jobs, best practices for showcasing media contact information and why flash online pressrooms and PDFs are less useful to reporters. 14:30 – Allen Salkin on the difference between advertising photography and photojournalism, and the type of photography he finds most useful in a company’s online newsroom. 14:57 – Allen Salkin on having video in a company’s online news room versus on YouTube, where he’d tend to trust it most, as well as the type of video content he’s most likely to watch. 15:35 – Allen Salkin on why it’s a good idea to make sure your photos are in the online newsroom section of your organization’s website, rather than somewhere else. 16:01 – Allen Salkin responds to Eric Schwartzman’s claim that the more control an organization exercises over the content on its website, the less credibility it has, by likening one-sided websites to PR people who only tell reporters the rosy side of a story. Both, in his view, are unethical and untrustworthy. 17:50 – Allen Salkin talks about social media, acknowledging that while services like Twitter and Facebook have personal benefits, they pose challenges for reporters, because they could be seen by others as representatives of their employer even though they’re using them for social purposes. 20:27 – Allen Salkin on where The NY Times sits in the larger new media ecosystem, and the difference between primary news sources and the online news echo chamber. 22:49 – Allen Salkin points out NY Times Executive Editor Bill Keller’s recent Talk to the Newsroom feature and discusses the economics of the newspaper business. 24:28 – Allen Salkin on staff cuts at The New York Times, what makes The New York Times different from other online news websites, the challenges of news content deliver in the digital age and why he thinks The New York Times is more relevant today than ever before. 31:46 – End Other New York Times podcasts: On the Record...Online with New York Times Columnist David Carr On the Record...Online - David Carr of NYT's Keynote at PRSA On the Record…Online with New York Times Exec. Dir. Customer Insight Jeffrey Graham On the Record...Online with NY Times Technology Editor Steve Lohr On the Record...Online with John Markoff of the New York Times On the Record...Online with New York Times Personal Technology Columnist David Pogue Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-03-26,24397165 Thu, 26 Mar 2009 13:41:40 -0700 no On the Record...Online http://www.odeo.com/episodes/24369373-NY-Times-Sunday-Styles-Reporter-Allen-Salkin NY Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your online pressroom more than your Facebook page and why you need to Google whatever it is you’re pitching before you contact him. Show Notes: 0:49 – Online newsroom specialist Eric Schwartzman discloses his partiality for The New York Times. He offers his perspective on why he likes the daily print news format better than online news for broader fare, and echoes EPIC 2014’s concerns regarding the internet’s impact on media and democracy in the US. 1:45 – Eric Schwartzman characterizes the Sunday Styles section of the newspaper and the Thursday Styles section, with was more recently introduced. He also talks a bit about the types of stories Allen Salkin has written in the past. 3:10 – Chris Bechtel of online newsroom provider iPressroom on why job security for PR people today means securing a reliable way to post text, images and video to your organization’s online newsroom with... NY Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your online pressroom more than your Facebook page and why you need to Google whatever it is you’re pitching before you contact him. Show Notes: 0:49 – Online newsroom specialist Eric Schwartzman discloses his partiality for The New York Times. He offers his perspective on why he likes the daily print news format better than online news for broader fare, and echoes EPIC 2014’s concerns regarding the internet’s impact on media and democracy in the US. 1:45 – Eric Schwartzman characterizes the Sunday Styles section of the newspaper and the Thursday Styles section, with was more recently introduced. He also talks a bit about the types of stories Allen Salkin has written in the past. 3:10 – Chris Bechtel of online newsroom provider iPressroom on why job security for PR people today means securing a reliable way to post text, images and video to your organization’s online newsroom without requiring the help of IT. For info on iPressroom’s online newsroom service, tweet @ipressroom or email info at ipressroom dot com. 4:36 – Allen Salkin on best media relations practices for public relations professionals looking to submit news for editorial consideration to The New York Times style section. 5:23 – Allen Salkin shares his favorite magazine and television news programs for trend spotting. 7:12 – Allen Salkin on how Google helps him distinguish actual news trends from hype, and why you need to search whatever it is you’re pitching before you call or email journalists, and consider how those search results weigh in on your argument. 8:06 – Allen Salkin on “PR websites,” what he likes about him, what he dislikes about them, and his bias against public relations agency websites that post reviews and other editorial coverage about their own clients online. 9:14 – Allen Salkin discusses social networks, and why he finds them even less credible than PR agency websites as a credible information source. He also shares his disdain for street teams who stage “happenings” and any other marketing tactics that attempt to co-opt the “organic” to stir up word of mouth. 10:43 – Allen Salkin’s attitude toward “PR websites” that he perceives as being transparent about their mission. 11:26 – Allen Salkin on what he expects to find first in a company’s online newsroom and how a poorly designed user interface can negatively affect your reputation. 12:59 – Allen Salkin on why ease-of-use and user experience are central to effective online newsrooms, and what to avoid putting in them at all costs. 13:22 – How a media person’s experience in an organization’s online newsroom affects their ability to do their jobs, best practices for showcasing media contact information and why flash online pressrooms and PDFs are less useful to reporters. 14:30 – Allen Salkin on the difference between advertising photography and photojournalism, and the type of photography he finds most useful in a company’s online newsroom. 14:57 – Allen Salkin on having video in a company’s online news room versus on YouTube, where he’d tend to trust it most, as well as the type of video content he’s most likely to watch. 15:35 – Allen Salkin on why it’s a good idea to make sure your photos are in the online newsroom section of your organization’s website, rather than somewhere else. 16:01 – Allen Salkin responds to Eric Schwartzman’s claim that the more control an organization exercises over the content on its website, the less credibility it has, by likening one-sided websites to PR people who only tell reporters the rosy side of a story. Both, in his view, are unethical and untrustworthy. 17:50 – Allen Salkin talks about social media, acknowledging that while services like Twitter and Facebook have personal benefits, they pose challenges for reporters, because they could be seen by others as representatives of their employer even though they’re using them for social purposes. 20:27 – Allen Salkin on where The NY Times sits in the larger new media ecosystem, and the difference between primary news sources and the online news echo chamber. 22:49 – Allen Salkin points out NY Times Executive Editor Bill Keller’s recent Talk to the Newsroom feature and discusses the economics of the newspaper business. 24:28 – Allen Salkin on staff cuts at The New York Times, what makes The New York Times different from other online news websites, the challenges of news content deliver in the digital age and why he thinks The New York Times is more relevant today than ever before. 31:46 – End Other New York Times podcasts: On the Record...Online with New York Times Columnist David Carr On the Record...Online - David Carr of NYT's Keynote at PRSA On the Record…Online with New York Times Exec. Dir. Customer Insight Jeffrey Graham On the Record...Online with NY Times Technology Editor Steve Lohr On the Record...Online with John Markoff of the New York Times On the Record...Online with New York Times Personal Technology Columnist David Pogue Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. NY Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your online pressroom more than your Facebook page and why you need to Google whatever it is you’re pitching before you contact him. Show Notes: 0:49 – Online newsroom specialist Eric Schwartzman discloses his partiality for The New York Times. He offers his perspective on why he likes the daily print news format better than online news for broader fare, and echoes EPIC 2014’s concerns regarding the internet’s impact on media and democracy in the US. 1:45 – Eric Schwartzman characterizes the Sunday Styles section of the newspaper and the Thursday Styles section, with was more recently introduced. He also talks a bit about the types of stories Allen Salkin has written in the past. 3:10 – Chris Bechtel of online newsroom provider iPressroom on why job security for PR people today means securing a reliable way to post text, images and video to your organization’s online newsroom without requiring the help of IT. For info on iPressroom’s online newsroom service, tweet @ipressroom or email info at ipressroom dot com. 4:36 – Allen Salkin on best media relations practices for public relations professionals looking to submit news for editorial consideration to The New York Times style section. 5:23 – Allen Salkin shares his favorite magazine and television news programs for trend spotting. 7:12 – Allen Salkin on how Google helps him distinguish actual news trends from hype, and why you need to search whatever it is you’re pitching before you call or email journalists, and consider how those search results weigh in on your argument. 8:06 – Allen Salkin on “PR websites,” what he likes about him, what he dislikes about them, and his bias against public relations agency websites that post reviews and other editorial coverage about their own clients online. 9:14 – Allen Salkin discusses social networks, and why he finds them even less credible than PR agency websites as a credible information source. He also shares his disdain for street teams who stage “happenings” and any other marketing tactics that attempt to co-opt the “organic” to stir up word of mouth. 10:43 – Allen Salkin’s attitude toward “PR websites” that he perceives as being transparent about their mission. 11:26 – Allen Salkin on what he expects to find first in a company’s online newsroom and how a poorly designed user interface can negatively affect your reputation. 12:59 – Allen Salkin on why ease-of-use and user experience are central to effective online newsrooms, and what to avoid putting in them at all costs. 13:22 – How a media person’s experience in an organization’s online newsroom affects their ability to do their jobs, best practices for showcasing media contact information and why flash online pressrooms and PDFs are less useful to reporters. 14:30 – Allen Salkin on the difference between advertising photography and photojournalism, and the type of photography he finds most useful in a company’s online newsroom. 14:57 – Allen Salkin on having video in a company’s online news room versus on YouTube, where he’d tend to trust it most, as well as the type of video content he’s most likely to watch. 15:35 – Allen Salkin on why it’s a good idea to make sure your photos are in the online newsroom section of your organization’s website, rather than somewhere else. 16:01 – Allen Salkin responds to Eric Schwartzman’s claim that the more control an organization exercises over the content on its website, the less credibility it has, by likening one-sided websites to PR people who only tell reporters the rosy side of a story. Both, in his view, are unethical and untrustworthy. 17:50 – Allen Salkin talks about social media, acknowledging that while services like Twitter and Facebook have personal benefits, they pose challenges for reporters, because they could be seen by others as representatives of their employer even though they’re using them for social purposes. 20:27 – Allen Salkin on where The NY Times sits in the larger new media ecosystem, and the difference between primary news sources and the online news echo chamber. 22:49 – Allen Salkin points out NY Times Executive Editor Bill Keller’s recent Talk to the Newsroom feature and discusses the economics of the newspaper business. 24:28 – Allen Salkin on staff cuts at The New York Times, what makes The New York Times different from other online news websites, the challenges of news content deliver in the digital age and why he thinks The New York Times is more relevant today than ever before. 31:46 – End Other New York Times podcasts: On the Record...Online with New York Times Columnist David Carr On the Record...Online - David Carr of NYT's Keynote at PRSA On the Record…Online with New York Times Exec. Dir. Customer Insight Jeffrey Graham On the Record...Online with NY Times Technology Editor Steve Lohr On the Record...Online with John Markoff of the New York Times On the Record...Online with New York Times Personal Technology Columnist David Pogue Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-03-26,24369373 Thu, 26 Mar 2009 13:41:40 -0700 no On the Record...Online http://www.odeo.com/episodes/25356705-Daily-Candy-Editor-in-Chief-Dany-Levy-goes-On-the-Record%E2%80%A6Online Email newsletter publisher and adored public relations target DailyCandy.com’s founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum discuss getting acquired by Comcast for $125 million, using email newsletters as a new media distribution channel, why their email newsletters are a valuable new media marketing opportunity and how public relations professionals looking to score coverage should approach their editorial staff. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:59 – New media mogul Dany Levy shares where she was raised, where sh... Email newsletter publisher and adored public relations target DailyCandy.com’s founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum discuss getting acquired by Comcast for $125 million, using email newsletters as a new media distribution channel, why their email newsletters are a valuable new media marketing opportunity and how public relations professionals looking to score coverage should approach their editorial staff. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:59 – New media mogul Dany Levy shares where she was raised, where she went to school, where she lives and whether she’s single or taken. 3:54 – New media executive Pete Shienbaum on how he thinks a down economy will impact the lifestyle news beat and dealing with consumer’s changing media consumption habits. 5:09 – Dany Levy on the unique advantages of email newsletters as a distribution vehicle versus other new media channels, and how to adapt news and information to take best advantage of bulk email as a communication vehicle. 7:17 – Dany Levy on balancing the needs of marketers against the expectations of subscribers by helping marketers develop messages most likely to resonate with their nearly 2.8 million subscribers. Pete Shienbaum discusses the relationship between editorial and advertising at DailyCandy.com. 8:51 – New media mogul Dany Levy talks about her background in mainstream print news journalism, and how she governs the relationship between editorial and advertising at DailyCandy.com. 9:54 – Dany Levy on the impact of aesthetics on the DailyCandy.com brand, and just how far she’ll go to help a new media marketer engage her subscribers. 10:46 – How new media mogul Dany Levy uses the domestic and international mainstream news media to keep DailyCandy.com relevant, but not repetitive. She also tips off media relations specialists on which European and Asian countries she’s watching closest to trend spot. 11:25 – New media executive Pete Shienbaum talks about Twitter, and the importance of emerging technologies on staying relevant to consumers in today’s news media marketplace. Dany Levy shares her Twitter ID, which you’ll never be able to guess. You can find Pete’s Twitter ID by checking Dany’s followers. 14:46 – Dany Levy reveals how her editorial strategy for her city editions differs from that of the Everywhere, Deal and Travel editions. She tips off public relations people on which ones she needs something cool to hyperlink to, which ones she doesn’t, and the relationship of a website to what makes cool lifestyle news. 16:22 – Pete Sheinbaum on the future mainstream print news media brands, the importance of trust and credibility, and whether or not perennial the fashion magazine category is impervious to online delivery. 18:57 – Pete Sheinbaum on why new media marketers pay a premium to run display ads with DailyCandy.com. 20:50 – Pete Sheinbaum reveals DailyCandy.com’s advertiser attrition rates over the last several quarters. 21:58 – Pete Sheinbaum talks about email open rates and email click-through rates in relation to industry averages for traditional internet media. He also discusses the impact of the creative, the subject line and promotional incentives on the numbers. 23:37 – Eric Schwartzman shares the name and number of the hot new Chanel lip gloss color, according the make-up specialist at the Chanel store on Robertson in Los Angeles, and where actress Scarlett Johansson recently spotted him lunching. 24:21 – Dany Levy on how the economy’s impacting the jet setters, and DailyCandy.com’s target audience. 26:01 – Pete Sheinbaum on how they grew DailyCandy.com, how their business plan differed from a typical Silicon Valley start up and how the timing of the last dotcom bust affected their efforts. 27:34 – Pete Sheinbaum on whether or not the economic downturn represents an opportunity for start-ups to displace entrenched, category leaders. 28:49 – Dany Levy on the formula for the perfect PR pitch to DailyCandy.com, and the best email address to send pitches to. 30:03 – Dany Levy talks about the Daily Candy Dossier, which reports on the fashion runways of the world, where the DailyCandy.com editors sit in the fashion news media pecking order, the old guard fashion media’s attitude towards DailyCandy.com, and why. 31:46 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. Email newsletter publisher and adored public relations target DailyCandy.com’s founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum discuss getting acquired by Comcast for $125 million, using email newsletters as a new media distribution channel, why their email newsletters are a valuable new media marketing opportunity and how public relations professionals looking to score coverage should approach their editorial staff. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:59 – New media mogul Dany Levy shares where she was raised, where she went to school, where she lives and whether she’s single or taken. 3:54 – New media executive Pete Shienbaum on how he thinks a down economy will impact the lifestyle news beat and dealing with consumer’s changing media consumption habits. 5:09 – Dany Levy on the unique advantages of email newsletters as a distribution vehicle versus other new media channels, and how to adapt news and information to take best advantage of bulk email as a communication vehicle. 7:17 – Dany Levy on balancing the needs of marketers against the expectations of subscribers by helping marketers develop messages most likely to resonate with their nearly 2.8 million subscribers. Pete Shienbaum discusses the relationship between editorial and advertising at DailyCandy.com. 8:51 – New media mogul Dany Levy talks about her background in mainstream print news journalism, and how she governs the relationship between editorial and advertising at DailyCandy.com. 9:54 – Dany Levy on the impact of aesthetics on the DailyCandy.com brand, and just how far she’ll go to help a new media marketer engage her subscribers. 10:46 – How new media mogul Dany Levy uses the domestic and international mainstream news media to keep DailyCandy.com relevant, but not repetitive. She also tips off media relations specialists on which European and Asian countries she’s watching closest to trend spot. 11:25 – New media executive Pete Shienbaum talks about Twitter, and the importance of emerging technologies on staying relevant to consumers in today’s news media marketplace. Dany Levy shares her Twitter ID, which you’ll never be able to guess. You can find Pete’s Twitter ID by checking Dany’s followers. 14:46 – Dany Levy reveals how her editorial strategy for her city editions differs from that of the Everywhere, Deal and Travel editions. She tips off public relations people on which ones she needs something cool to hyperlink to, which ones she doesn’t, and the relationship of a website to what makes cool lifestyle news. 16:22 – Pete Sheinbaum on the future mainstream print news media brands, the importance of trust and credibility, and whether or not perennial the fashion magazine category is impervious to online delivery. 18:57 – Pete Sheinbaum on why new media marketers pay a premium to run display ads with DailyCandy.com. 20:50 – Pete Sheinbaum reveals DailyCandy.com’s advertiser attrition rates over the last several quarters. 21:58 – Pete Sheinbaum talks about email open rates and email click-through rates in relation to industry averages for traditional internet media. He also discusses the impact of the creative, the subject line and promotional incentives on the numbers. 23:37 – Eric Schwartzman shares the name and number of the hot new Chanel lip gloss color, according the make-up specialist at the Chanel store on Robertson in Los Angeles, and where actress Scarlett Johansson recently spotted him lunching. 24:21 – Dany Levy on how the economy’s impacting the jet setters, and DailyCandy.com’s target audience. 26:01 – Pete Sheinbaum on how they grew DailyCandy.com, how their business plan differed from a typical Silicon Valley start up and how the timing of the last dotcom bust affected their efforts. 27:34 – Pete Sheinbaum on whether or not the economic downturn represents an opportunity for start-ups to displace entrenched, category leaders. 28:49 – Dany Levy on the formula for the perfect PR pitch to DailyCandy.com, and the best email address to send pitches to. 30:03 – Dany Levy talks about the Daily Candy Dossier, which reports on the fashion runways of the world, where the DailyCandy.com editors sit in the fashion news media pecking order, the old guard fashion media’s attitude towards DailyCandy.com, and why. 31:46 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-03-20,25356705 Fri, 20 Mar 2009 12:37:36 -0700 no On the Record...Online http://www.odeo.com/episodes/24336169-Daily-Candy-Editor-in-Chief-Dany-Levy-goes-On-the-Record%E2%80%A6Online Email newsletter publisher and adored public relations target DailyCandy.com’s founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum discuss getting acquired by Comcast for $125 million, using email newsletters as a new media distribution channel, why their email newsletters are a valuable new media marketing opportunity and how public relations professionals looking to score coverage should approach their editorial staff. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:59 – New media mogul Dany Levy shares where she was raised, where sh... Email newsletter publisher and adored public relations target DailyCandy.com’s founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum discuss getting acquired by Comcast for $125 million, using email newsletters as a new media distribution channel, why their email newsletters are a valuable new media marketing opportunity and how public relations professionals looking to score coverage should approach their editorial staff. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:59 – New media mogul Dany Levy shares where she was raised, where she went to school, where she lives and whether she’s single or taken. 3:54 – New media executive Pete Shienbaum on how he thinks a down economy will impact the lifestyle news beat and dealing with consumer’s changing media consumption habits. 5:09 – Dany Levy on the unique advantages of email newsletters as a distribution vehicle versus other new media channels, and how to adapt news and information to take best advantage of bulk email as a communication vehicle. 7:17 – Dany Levy on balancing the needs of marketers against the expectations of subscribers by helping marketers develop messages most likely to resonate with their nearly 2.8 million subscribers. Pete Shienbaum discusses the relationship between editorial and advertising at DailyCandy.com. 8:51 – New media mogul Dany Levy talks about her background in mainstream print news journalism, and how she governs the relationship between editorial and advertising at DailyCandy.com. 9:54 – Dany Levy on the impact of aesthetics on the DailyCandy.com brand, and just how far she’ll go to help a new media marketer engage her subscribers. 10:46 – How new media mogul Dany Levy uses the domestic and international mainstream news media to keep DailyCandy.com relevant, but not repetitive. She also tips off media relations specialists on which European and Asian countries she’s watching closest to trend spot. 11:25 – New media executive Pete Shienbaum talks about Twitter, and the importance of emerging technologies on staying relevant to consumers in today’s news media marketplace. Dany Levy shares her Twitter ID, which you’ll never be able to guess. You can find Pete’s Twitter ID by checking Dany’s followers. 14:46 – Dany Levy reveals how her editorial strategy for her city editions differs from that of the Everywhere, Deal and Travel editions. She tips off public relations people on which ones she needs something cool to hyperlink to, which ones she doesn’t, and the relationship of a website to what makes cool lifestyle news. 16:22 – Pete Sheinbaum on the future mainstream print news media brands, the importance of trust and credibility, and whether or not perennial the fashion magazine category is impervious to online delivery. 18:57 – Pete Sheinbaum on why new media marketers pay a premium to run display ads with DailyCandy.com. 20:50 – Pete Sheinbaum reveals DailyCandy.com’s advertiser attrition rates over the last several quarters. 21:58 – Pete Sheinbaum talks about email open rates and email click-through rates in relation to industry averages for traditional internet media. He also discusses the impact of the creative, the subject line and promotional incentives on the numbers. 23:37 – Eric Schwartzman shares the name and number of the hot new Chanel lip gloss color, according the make-up specialist at the Chanel store on Robertson in Los Angeles, and where actress Scarlett Johansson recently spotted him lunching. 24:21 – Dany Levy on how the economy’s impacting the jet setters, and DailyCandy.com’s target audience. 26:01 – Pete Sheinbaum on how they grew DailyCandy.com, how their business plan differed from a typical Silicon Valley start up and how the timing of the last dotcom bust affected their efforts. 27:34 – Pete Sheinbaum on whether or not the economic downturn represents an opportunity for start-ups to displace entrenched, category leaders. 28:49 – Dany Levy on the formula for the perfect PR pitch to DailyCandy.com, and the best email address to send pitches to. 30:03 – Dany Levy talks about the Daily Candy Dossier, which reports on the fashion runways of the world, where the DailyCandy.com editors sit in the fashion news media pecking order, the old guard fashion media’s attitude towards DailyCandy.com, and why. 31:46 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. Email newsletter publisher and adored public relations target DailyCandy.com’s founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum discuss getting acquired by Comcast for $125 million, using email newsletters as a new media distribution channel, why their email newsletters are a valuable new media marketing opportunity and how public relations professionals looking to score coverage should approach their editorial staff. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:59 – New media mogul Dany Levy shares where she was raised, where she went to school, where she lives and whether she’s single or taken. 3:54 – New media executive Pete Shienbaum on how he thinks a down economy will impact the lifestyle news beat and dealing with consumer’s changing media consumption habits. 5:09 – Dany Levy on the unique advantages of email newsletters as a distribution vehicle versus other new media channels, and how to adapt news and information to take best advantage of bulk email as a communication vehicle. 7:17 – Dany Levy on balancing the needs of marketers against the expectations of subscribers by helping marketers develop messages most likely to resonate with their nearly 2.8 million subscribers. Pete Shienbaum discusses the relationship between editorial and advertising at DailyCandy.com. 8:51 – New media mogul Dany Levy talks about her background in mainstream print news journalism, and how she governs the relationship between editorial and advertising at DailyCandy.com. 9:54 – Dany Levy on the impact of aesthetics on the DailyCandy.com brand, and just how far she’ll go to help a new media marketer engage her subscribers. 10:46 – How new media mogul Dany Levy uses the domestic and international mainstream news media to keep DailyCandy.com relevant, but not repetitive. She also tips off media relations specialists on which European and Asian countries she’s watching closest to trend spot. 11:25 – New media executive Pete Shienbaum talks about Twitter, and the importance of emerging technologies on staying relevant to consumers in today’s news media marketplace. Dany Levy shares her Twitter ID, which you’ll never be able to guess. You can find Pete’s Twitter ID by checking Dany’s followers. 14:46 – Dany Levy reveals how her editorial strategy for her city editions differs from that of the Everywhere, Deal and Travel editions. She tips off public relations people on which ones she needs something cool to hyperlink to, which ones she doesn’t, and the relationship of a website to what makes cool lifestyle news. 16:22 – Pete Sheinbaum on the future mainstream print news media brands, the importance of trust and credibility, and whether or not perennial the fashion magazine category is impervious to online delivery. 18:57 – Pete Sheinbaum on why new media marketers pay a premium to run display ads with DailyCandy.com. 20:50 – Pete Sheinbaum reveals DailyCandy.com’s advertiser attrition rates over the last several quarters. 21:58 – Pete Sheinbaum talks about email open rates and email click-through rates in relation to industry averages for traditional internet media. He also discusses the impact of the creative, the subject line and promotional incentives on the numbers. 23:37 – Eric Schwartzman shares the name and number of the hot new Chanel lip gloss color, according the make-up specialist at the Chanel store on Robertson in Los Angeles, and where actress Scarlett Johansson recently spotted him lunching. 24:21 – Dany Levy on how the economy’s impacting the jet setters, and DailyCandy.com’s target audience. 26:01 – Pete Sheinbaum on how they grew DailyCandy.com, how their business plan differed from a typical Silicon Valley start up and how the timing of the last dotcom bust affected their efforts. 27:34 – Pete Sheinbaum on whether or not the economic downturn represents an opportunity for start-ups to displace entrenched, category leaders. 28:49 – Dany Levy on the formula for the perfect PR pitch to DailyCandy.com, and the best email address to send pitches to. 30:03 – Dany Levy talks about the Daily Candy Dossier, which reports on the fashion runways of the world, where the DailyCandy.com editors sit in the fashion news media pecking order, the old guard fashion media’s attitude towards DailyCandy.com, and why. 31:46 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-03-20,24336169 Fri, 20 Mar 2009 11:37:36 -0700 no On the Record...Online http://www.odeo.com/episodes/24397166-Daily-Candy-Editor-in-Chief-Dany-Levy-goes-On-the-Record%E2%80%A6Online Email newsletter publisher and adored public relations target DailyCandy.com’s founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum discuss getting acquired by Comcast for $125 million, using email newsletters as a new media distribution channel, why their email newsletters are a valuable new media marketing opportunity and how public relations professionals looking to score coverage should approach their editorial staff. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:59 – New media mogul Dany Levy shares where she was raised, where sh... Email newsletter publisher and adored public relations target DailyCandy.com’s founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum discuss getting acquired by Comcast for $125 million, using email newsletters as a new media distribution channel, why their email newsletters are a valuable new media marketing opportunity and how public relations professionals looking to score coverage should approach their editorial staff. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:59 – New media mogul Dany Levy shares where she was raised, where she went to school, where she lives and whether she’s single or taken. 3:54 – New media executive Pete Shienbaum on how he thinks a down economy will impact the lifestyle news beat and dealing with consumer’s changing media consumption habits. 5:09 – Dany Levy on the unique advantages of email newsletters as a distribution vehicle versus other new media channels, and how to adapt news and information to take best advantage of bulk email as a communication vehicle. 7:17 – Dany Levy on balancing the needs of marketers against the expectations of subscribers by helping marketers develop messages most likely to resonate with their nearly 2.8 million subscribers. Pete Shienbaum discusses the relationship between editorial and advertising at DailyCandy.com. 8:51 – New media mogul Dany Levy talks about her background in mainstream print news journalism, and how she governs the relationship between editorial and advertising at DailyCandy.com. 9:54 – Dany Levy on the impact of aesthetics on the DailyCandy.com brand, and just how far she’ll go to help a new media marketer engage her subscribers. 10:46 – How new media mogul Dany Levy uses the domestic and international mainstream news media to keep DailyCandy.com relevant, but not repetitive. She also tips off media relations specialists on which European and Asian countries she’s watching closest to trend spot. 11:25 – New media executive Pete Shienbaum talks about Twitter, and the importance of emerging technologies on staying relevant to consumers in today’s news media marketplace. Dany Levy shares her Twitter ID, which you’ll never be able to guess. You can find Pete’s Twitter ID by checking Dany’s followers. 14:46 – Dany Levy reveals how her editorial strategy for her city editions differs from that of the Everywhere, Deal and Travel editions. She tips off public relations people on which ones she needs something cool to hyperlink to, which ones she doesn’t, and the relationship of a website to what makes cool lifestyle news. 16:22 – Pete Sheinbaum on the future mainstream print news media brands, the importance of trust and credibility, and whether or not perennial the fashion magazine category is impervious to online delivery. 18:57 – Pete Sheinbaum on why new media marketers pay a premium to run display ads with DailyCandy.com. 20:50 – Pete Sheinbaum reveals DailyCandy.com’s advertiser attrition rates over the last several quarters. 21:58 – Pete Sheinbaum talks about email open rates and email click-through rates in relation to industry averages for traditional internet media. He also discusses the impact of the creative, the subject line and promotional incentives on the numbers. 23:37 – Eric Schwartzman shares the name and number of the hot new Chanel lip gloss color, according the make-up specialist at the Chanel store on Robertson in Los Angeles, and where actress Scarlett Johansson recently spotted him lunching. 24:21 – Dany Levy on how the economy’s impacting the jet setters, and DailyCandy.com’s target audience. 26:01 – Pete Sheinbaum on how they grew DailyCandy.com, how their business plan differed from a typical Silicon Valley start up and how the timing of the last dotcom bust affected their efforts. 27:34 – Pete Sheinbaum on whether or not the economic downturn represents an opportunity for start-ups to displace entrenched, category leaders. 28:49 – Dany Levy on the formula for the perfect PR pitch to DailyCandy.com, and the best email address to send pitches to. 30:03 – Dany Levy talks about the Daily Candy Dossier, which reports on the fashion runways of the world, where the DailyCandy.com editors sit in the fashion news media pecking order, the old guard fashion media’s attitude towards DailyCandy.com, and why. 31:46 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. Email newsletter publisher and adored public relations target DailyCandy.com’s founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum discuss getting acquired by Comcast for $125 million, using email newsletters as a new media distribution channel, why their email newsletters are a valuable new media marketing opportunity and how public relations professionals looking to score coverage should approach their editorial staff. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:59 – New media mogul Dany Levy shares where she was raised, where she went to school, where she lives and whether she’s single or taken. 3:54 – New media executive Pete Shienbaum on how he thinks a down economy will impact the lifestyle news beat and dealing with consumer’s changing media consumption habits. 5:09 – Dany Levy on the unique advantages of email newsletters as a distribution vehicle versus other new media channels, and how to adapt news and information to take best advantage of bulk email as a communication vehicle. 7:17 – Dany Levy on balancing the needs of marketers against the expectations of subscribers by helping marketers develop messages most likely to resonate with their nearly 2.8 million subscribers. Pete Shienbaum discusses the relationship between editorial and advertising at DailyCandy.com. 8:51 – New media mogul Dany Levy talks about her background in mainstream print news journalism, and how she governs the relationship between editorial and advertising at DailyCandy.com. 9:54 – Dany Levy on the impact of aesthetics on the DailyCandy.com brand, and just how far she’ll go to help a new media marketer engage her subscribers. 10:46 – How new media mogul Dany Levy uses the domestic and international mainstream news media to keep DailyCandy.com relevant, but not repetitive. She also tips off media relations specialists on which European and Asian countries she’s watching closest to trend spot. 11:25 – New media executive Pete Shienbaum talks about Twitter, and the importance of emerging technologies on staying relevant to consumers in today’s news media marketplace. Dany Levy shares her Twitter ID, which you’ll never be able to guess. You can find Pete’s Twitter ID by checking Dany’s followers. 14:46 – Dany Levy reveals how her editorial strategy for her city editions differs from that of the Everywhere, Deal and Travel editions. She tips off public relations people on which ones she needs something cool to hyperlink to, which ones she doesn’t, and the relationship of a website to what makes cool lifestyle news. 16:22 – Pete Sheinbaum on the future mainstream print news media brands, the importance of trust and credibility, and whether or not perennial the fashion magazine category is impervious to online delivery. 18:57 – Pete Sheinbaum on why new media marketers pay a premium to run display ads with DailyCandy.com. 20:50 – Pete Sheinbaum reveals DailyCandy.com’s advertiser attrition rates over the last several quarters. 21:58 – Pete Sheinbaum talks about email open rates and email click-through rates in relation to industry averages for traditional internet media. He also discusses the impact of the creative, the subject line and promotional incentives on the numbers. 23:37 – Eric Schwartzman shares the name and number of the hot new Chanel lip gloss color, according the make-up specialist at the Chanel store on Robertson in Los Angeles, and where actress Scarlett Johansson recently spotted him lunching. 24:21 – Dany Levy on how the economy’s impacting the jet setters, and DailyCandy.com’s target audience. 26:01 – Pete Sheinbaum on how they grew DailyCandy.com, how their business plan differed from a typical Silicon Valley start up and how the timing of the last dotcom bust affected their efforts. 27:34 – Pete Sheinbaum on whether or not the economic downturn represents an opportunity for start-ups to displace entrenched, category leaders. 28:49 – Dany Levy on the formula for the perfect PR pitch to DailyCandy.com, and the best email address to send pitches to. 30:03 – Dany Levy talks about the Daily Candy Dossier, which reports on the fashion runways of the world, where the DailyCandy.com editors sit in the fashion news media pecking order, the old guard fashion media’s attitude towards DailyCandy.com, and why. 31:46 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-03-20,24397166 Fri, 20 Mar 2009 11:37:36 -0700 no On the Record...Online http://www.odeo.com/episodes/24369374-Daily-Candy-Editor-in-Chief-Dany-Levy-goes-On-the-Record%E2%80%A6Online Email newsletter publisher and adored public relations target DailyCandy.com’s founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum discuss getting acquired by Comcast for $125 million, using email newsletters as a new media distribution channel, why their email newsletters are a valuable new media marketing opportunity and how public relations professionals looking to score coverage should approach their editorial staff. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:59 – New media mogul Dany Levy shares where she was raised, where sh... Email newsletter publisher and adored public relations target DailyCandy.com’s founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum discuss getting acquired by Comcast for $125 million, using email newsletters as a new media distribution channel, why their email newsletters are a valuable new media marketing opportunity and how public relations professionals looking to score coverage should approach their editorial staff. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:59 – New media mogul Dany Levy shares where she was raised, where she went to school, where she lives and whether she’s single or taken. 3:54 – New media executive Pete Shienbaum on how he thinks a down economy will impact the lifestyle news beat and dealing with consumer’s changing media consumption habits. 5:09 – Dany Levy on the unique advantages of email newsletters as a distribution vehicle versus other new media channels, and how to adapt news and information to take best advantage of bulk email as a communication vehicle. 7:17 – Dany Levy on balancing the needs of marketers against the expectations of subscribers by helping marketers develop messages most likely to resonate with their nearly 2.8 million subscribers. Pete Shienbaum discusses the relationship between editorial and advertising at DailyCandy.com. 8:51 – New media mogul Dany Levy talks about her background in mainstream print news journalism, and how she governs the relationship between editorial and advertising at DailyCandy.com. 9:54 – Dany Levy on the impact of aesthetics on the DailyCandy.com brand, and just how far she’ll go to help a new media marketer engage her subscribers. 10:46 – How new media mogul Dany Levy uses the domestic and international mainstream news media to keep DailyCandy.com relevant, but not repetitive. She also tips off media relations specialists on which European and Asian countries she’s watching closest to trend spot. 11:25 – New media executive Pete Shienbaum talks about Twitter, and the importance of emerging technologies on staying relevant to consumers in today’s news media marketplace. Dany Levy shares her Twitter ID, which you’ll never be able to guess. You can find Pete’s Twitter ID by checking Dany’s followers. 14:46 – Dany Levy reveals how her editorial strategy for her city editions differs from that of the Everywhere, Deal and Travel editions. She tips off public relations people on which ones she needs something cool to hyperlink to, which ones she doesn’t, and the relationship of a website to what makes cool lifestyle news. 16:22 – Pete Sheinbaum on the future mainstream print news media brands, the importance of trust and credibility, and whether or not perennial the fashion magazine category is impervious to online delivery. 18:57 – Pete Sheinbaum on why new media marketers pay a premium to run display ads with DailyCandy.com. 20:50 – Pete Sheinbaum reveals DailyCandy.com’s advertiser attrition rates over the last several quarters. 21:58 – Pete Sheinbaum talks about email open rates and email click-through rates in relation to industry averages for traditional internet media. He also discusses the impact of the creative, the subject line and promotional incentives on the numbers. 23:37 – Eric Schwartzman shares the name and number of the hot new Chanel lip gloss color, according the make-up specialist at the Chanel store on Robertson in Los Angeles, and where actress Scarlett Johansson recently spotted him lunching. 24:21 – Dany Levy on how the economy’s impacting the jet setters, and DailyCandy.com’s target audience. 26:01 – Pete Sheinbaum on how they grew DailyCandy.com, how their business plan differed from a typical Silicon Valley start up and how the timing of the last dotcom bust affected their efforts. 27:34 – Pete Sheinbaum on whether or not the economic downturn represents an opportunity for start-ups to displace entrenched, category leaders. 28:49 – Dany Levy on the formula for the perfect PR pitch to DailyCandy.com, and the best email address to send pitches to. 30:03 – Dany Levy talks about the Daily Candy Dossier, which reports on the fashion runways of the world, where the DailyCandy.com editors sit in the fashion news media pecking order, the old guard fashion media’s attitude towards DailyCandy.com, and why. 31:46 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. Email newsletter publisher and adored public relations target DailyCandy.com’s founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum discuss getting acquired by Comcast for $125 million, using email newsletters as a new media distribution channel, why their email newsletters are a valuable new media marketing opportunity and how public relations professionals looking to score coverage should approach their editorial staff. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com. 2:59 – New media mogul Dany Levy shares where she was raised, where she went to school, where she lives and whether she’s single or taken. 3:54 – New media executive Pete Shienbaum on how he thinks a down economy will impact the lifestyle news beat and dealing with consumer’s changing media consumption habits. 5:09 – Dany Levy on the unique advantages of email newsletters as a distribution vehicle versus other new media channels, and how to adapt news and information to take best advantage of bulk email as a communication vehicle. 7:17 – Dany Levy on balancing the needs of marketers against the expectations of subscribers by helping marketers develop messages most likely to resonate with their nearly 2.8 million subscribers. Pete Shienbaum discusses the relationship between editorial and advertising at DailyCandy.com. 8:51 – New media mogul Dany Levy talks about her background in mainstream print news journalism, and how she governs the relationship between editorial and advertising at DailyCandy.com. 9:54 – Dany Levy on the impact of aesthetics on the DailyCandy.com brand, and just how far she’ll go to help a new media marketer engage her subscribers. 10:46 – How new media mogul Dany Levy uses the domestic and international mainstream news media to keep DailyCandy.com relevant, but not repetitive. She also tips off media relations specialists on which European and Asian countries she’s watching closest to trend spot. 11:25 – New media executive Pete Shienbaum talks about Twitter, and the importance of emerging technologies on staying relevant to consumers in today’s news media marketplace. Dany Levy shares her Twitter ID, which you’ll never be able to guess. You can find Pete’s Twitter ID by checking Dany’s followers. 14:46 – Dany Levy reveals how her editorial strategy for her city editions differs from that of the Everywhere, Deal and Travel editions. She tips off public relations people on which ones she needs something cool to hyperlink to, which ones she doesn’t, and the relationship of a website to what makes cool lifestyle news. 16:22 – Pete Sheinbaum on the future mainstream print news media brands, the importance of trust and credibility, and whether or not perennial the fashion magazine category is impervious to online delivery. 18:57 – Pete Sheinbaum on why new media marketers pay a premium to run display ads with DailyCandy.com. 20:50 – Pete Sheinbaum reveals DailyCandy.com’s advertiser attrition rates over the last several quarters. 21:58 – Pete Sheinbaum talks about email open rates and email click-through rates in relation to industry averages for traditional internet media. He also discusses the impact of the creative, the subject line and promotional incentives on the numbers. 23:37 – Eric Schwartzman shares the name and number of the hot new Chanel lip gloss color, according the make-up specialist at the Chanel store on Robertson in Los Angeles, and where actress Scarlett Johansson recently spotted him lunching. 24:21 – Dany Levy on how the economy’s impacting the jet setters, and DailyCandy.com’s target audience. 26:01 – Pete Sheinbaum on how they grew DailyCandy.com, how their business plan differed from a typical Silicon Valley start up and how the timing of the last dotcom bust affected their efforts. 27:34 – Pete Sheinbaum on whether or not the economic downturn represents an opportunity for start-ups to displace entrenched, category leaders. 28:49 – Dany Levy on the formula for the perfect PR pitch to DailyCandy.com, and the best email address to send pitches to. 30:03 – Dany Levy talks about the Daily Candy Dossier, which reports on the fashion runways of the world, where the DailyCandy.com editors sit in the fashion news media pecking order, the old guard fashion media’s attitude towards DailyCandy.com, and why. 31:46 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. tag:odeo.com,2009-03-20,24369374 Fri, 20 Mar 2009 11:37:36 -0700 no On the Record...Online http://www.odeo.com/episodes/25356706-Social-Media-Marketing-Expert-Tom-Smith-on-Why-We-Trust-the-Opinions-of-Strangers-More-than-the-Media Social media marketing expert Tom Smith on global social media penetrations rates, what types of products and services are most talked about online and why we trust the opinions of total strangers more than the mainstream news media on the Net. Trend Stream CEO Tom Smith is author of “When We Start Trusting Strangers [PDF],” a global social media study quantifying adoption and trust level by channel, country and product category. Tom will present new social media research at The Digital Impact Conference in NYC April 30 – May 1. Show Notes: 1:28 – How to use the iPressroom to host and engage in online conversations. With the iPressroom you can easily and reliably add and manage RSS feeds, blogs, streaming video or a custom online pressroom to your organizational communications efforts. For more information tweet @chrisbechtel or email cbechtel at ipressroom dot com. 3:56 – Tom Smith on his Power to the People Social Media Tracker, a global web usage tracking program he devised for U... Social media marketing expert Tom Smith on global social media penetrations rates, what types of products and services are most talked about online and why we trust the opinions of total strangers more than the mainstream news media on the Net. Trend Stream CEO Tom Smith is author of “When We Start Trusting Strangers [PDF],” a global social media study quantifying adoption and trust level by channel, country and product category. Tom will present new social media research at The Digital Impact Conference in NYC April 30 – May 1. Show Notes: 1:28 – How to use the iPressroom to host and engage in online conversations. With the iPressroom you can easily and reliably add and manage RSS feeds, blogs, streaming video or a custom online pressroom to your organizational communications efforts. For more information tweet @chrisbechtel or email cbechtel at ipressroom dot com. 3:56 – Tom Smith on his Power to the People Social Media Tracker, a global web usage tracking program he devised for Universal McCann, and how that led to the Strangers Report. 5:46 – Tom Smith on the methodology of the Strangers Report, which involved interviewing 17,000 people around the world, and on the differences between conducting online and offline research, and the statistical relevancy of his data. 6:50 – Tom Smith’s new online market research company Trend Stream, which offers global research studies on web usage trends to corporate clients. 8:09 – Tom Smith on the global trends revealed by the Strangers Report, including higher levels of adoption and content contribution in Asia and India, the explosive growth of online video and the widespread international growth of social media. 9:49 – Tom Smith on the global and regional levels of trust people have for consumer opinions online, whether they know the person responsible for posting those opinions or not, and the fallacy that social media is popular primarily among younger audiences. 10:45 – Tom Smith on how cultural traits impact social media trust levels and the correlation between adoption rates and trust levels region by region. 11:54 – Tom Smith ranks online passive consumption channels and online content creation channels by popularity. 12:38 – Tom Smith on how the average size of an individual’s personal online social network varies worldwide, which user groups by country have the biggest and smallest networks, and the impact of Facebook on average network size in those markets where it has achieved penetration. 15:14 – Tom Smith contrasts social media marketing against mainstream marketing, likening the former to direct marketing, and lists the defining criteria by which successful social media marketing programs should abide. 16:36 – Tom Smith on digital friendships and how the internet has expanded the number of connections people have, albeit in a digital format, and how the opinions of digital friends impact corporate reputations. 18:36 – Tom Smith on the myriad of ways people are sharing opinions online and how self publishing tools have lowered the barriers to entry for influencing opinions via the Net. 19:54 – Tom Smith on peer reviews as the most trusted source of information for consumers making purchasing decisions. 20:31 – Tom Smith defines the levels of trust people have for different sources of consumer opinion, ranking Amazon and other consumer rating sites against blogs and online media sites, and describing how user generated content hosted by branded online offerings is considered more trustworthy than content hosted by unbranded online sites. 22:00 – Tom Smith on the product and service categories that are most talked about online, the biggest surprises his research revealed about discussion levels by product and service category and the excessive online chatter he found about products that are not ecommerce purchases. 25:25 – Tom Smith defines “super influencers” and their role in creating online social phenomena. 27:18 – Tom Smith on why marketers need to be very wary about how they approach social media channels, and the importance of using transparency to govern their social media strategies. 29:32 – Tom Smith on selling social media marketing initiatives to organizations through research and the danger of not participating in online conversations about the categories in which you compete. 31:46 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info at ipressroom dot com or tweet @ipressroom. Social media marketing expert Tom Smith on global social media penetrations rates, what types of products and services are most talked about online and why we trust the opinions of total strangers more than the mainstream news media on the Net. Trend Stream CEO Tom Smith is author of “When We Start Trusting Strangers [PDF],” a global social media study quantifying adoption and trust level by channel, country and product category. Tom will present new social media research at The Digital Impact Conference in NYC April 30 – May 1. Show Notes: 1:28 – How to use the iPressroom to host and engage in online conversations. With the iPressroom you can easily and reliably add and manage RSS feeds, blogs, streaming video or a custom online pressroom to your organizational communications efforts. For more information tweet @chrisbechtel or email cbechtel at ipressroom dot com. 3:56 – Tom Smith on his Power to the People Social Media Tracker, a global web usage tracking program he devised for Universal McCann, and how that led to the Strangers Report. 5:46 – Tom Smith on the methodology of the Strangers Report, which involved interviewing 17,000 people around the world, and on the differences between conducting online and offline research, and the statistical relevancy of his data. 6:50 – Tom Smith’s new online market research company Trend Stream, which offers global research studies on web usage trends to corporate clients. 8:09 – Tom Smith on the global trends revealed by the Strangers Report, including higher levels of adoption and content contribution in Asia and India, the explosive growth of online video and the widespread international growth of social media. 9:49 – Tom Smith on the global and regional levels of trust people have for consumer opinions online, whether they know the person responsible for posting those opinions or not, and the fallacy that social media is popular primarily among younger audiences. 10:45 – Tom Smith on how cultural traits impact social media trust levels and the correlation between adoption rates and trust levels region by region. 11:54 – Tom Smith ranks online passive consumption channels and online content creation channels by popularity. 12:38 – Tom Smith on how the average size of an individual’s personal online social network varies worldwide, which user groups by country have the biggest and smallest networks, and the impact of Facebook on average network size in those markets where it has achieved penetration. 15:14 – Tom Smith contrasts social media marketing against mainstream marketing, likening the former to direct marketing, and lists the defining criteria by which successful social media marketing programs should abide. 16:36 – Tom Smith on digital friendships and how the internet has expanded the number of connections people have, albeit in a digital format, and how the opinions of digital friends impact corporate reputations. 18:36 – Tom Smith on the myriad of ways people are sharing opinions online and how self publishing tools have lowered the barriers to entry for influencing opinions via the Net. 19:54 – Tom Smith on peer reviews as the most trusted source of information for consumers making purchasing decisions. 20:31 – Tom Smith defines the levels of trust people have for different sources of consumer opinion, ranking Amazon and other consumer rating sites against blogs and online media sites, and describing how user generated content hosted by branded online offerings is considered more trustworthy than content hosted by unbranded online sites. 22:00 – Tom Smith on the product and service categories that are most talked about online, the biggest surprises his research revealed about discussion levels by product and service category and the excessive online chatter he found about products that are not ecommerce purchases. 25:25 – Tom Smith defines “super influencers” and their role in creating online social phenomena. 27:18 – Tom Smith on why marketers need to be very wary about how they approach social media channels, and the importance of using transparency to govern their social media strategies. 29:32 – Tom Smith on selling social media marketing initiatives to organizations through research and the danger of not participating in online conversations about the categories in which you compete. 31:46 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info at ipressroom dot com or tweet @ipressroom. tag:odeo.com,2009-03-12,25356706 Thu, 12 Mar 2009 16:15:20 -0700 no On the Record...Online http://www.odeo.com/episodes/24297000-Social-Media-Marketing-Expert-Tom-Smith-on-Why-We-Trust-the-Opinions-of-Strangers-More-than-the-Media Social media marketing expert Tom Smith on global social media penetrations rates, what types of products and services are most talked about online and why we trust the opinions of total strangers more than the mainstream news media on the Net. Trend Stream CEO Tom Smith is author of “When We Start Trusting Strangers [PDF],” a global social media study quantifying adoption and trust level by channel, country and product category. Tom will present new social media research at The Digital Impact Conference in NYC April 30 – May 1. Show Notes: 1:28 – How to use the iPressroom to host and engage in online conversations. With the iPressroom you can easily and reliably add and manage RSS feeds, blogs, streaming video or a custom online pressroom to your organizational communications efforts. For more information tweet @chrisbechtel or email cbechtel at ipressroom dot com. 3:56 – Tom Smith on his Power to the People Social Media Tracker, a global web usage tracking program he devised for U... Social media marketing expert Tom Smith on global social media penetrations rates, what types of products and services are most talked about online and why we trust the opinions of total strangers more than the mainstream news media on the Net. Trend Stream CEO Tom Smith is author of “When We Start Trusting Strangers [PDF],” a global social media study quantifying adoption and trust level by channel, country and product category. Tom will present new social media research at The Digital Impact Conference in NYC April 30 – May 1. Show Notes: 1:28 – How to use the iPressroom to host and engage in online conversations. With the iPressroom you can easily and reliably add and manage RSS feeds, blogs, streaming video or a custom online pressroom to your organizational communications efforts. For more information tweet @chrisbechtel or email cbechtel at ipressroom dot com. 3:56 – Tom Smith on his Power to the People Social Media Tracker, a global web usage tracking program he devised for Universal McCann, and how that led to the Strangers Report. 5:46 – Tom Smith on the methodology of the Strangers Report, which involved interviewing 17,000 people around the world, and on the differences between conducting online and offline research, and the statistical relevancy of his data. 6:50 – Tom Smith’s new online market research company Trend Stream, which offers global research studies on web usage trends to corporate clients. 8:09 – Tom Smith on the global trends revealed by the Strangers Report, including higher levels of adoption and content contribution in Asia and India, the explosive growth of online video and the widespread international growth of social media. 9:49 – Tom Smith on the global and regional levels of trust people have for consumer opinions online, whether they know the person responsible for posting those opinions or not, and the fallacy that social media is popular primarily among younger audiences. 10:45 – Tom Smith on how cultural traits impact social media trust levels and the correlation between adoption rates and trust levels region by region. 11:54 – Tom Smith ranks online passive consumption channels and online content creation channels by popularity. 12:38 – Tom Smith on how the average size of an individual’s personal online social network varies worldwide, which user groups by country have the biggest and smallest networks, and the impact of Facebook on average network size in those markets where it has achieved penetration. 15:14 – Tom Smith contrasts social media marketing against mainstream marketing, likening the former to direct marketing, and lists the defining criteria by which successful social media marketing programs should abide. 16:36 – Tom Smith on digital friendships and how the internet has expanded the number of connections people have, albeit in a digital format, and how the opinions of digital friends impact corporate reputations. 18:36 – Tom Smith on the myriad of ways people are sharing opinions online and how self publishing tools have lowered the barriers to entry for influencing opinions via the Net. 19:54 – Tom Smith on peer reviews as the most trusted source of information for consumers making purchasing decisions. 20:31 – Tom Smith defines the levels of trust people have for different sources of consumer opinion, ranking Amazon and other consumer rating sites against blogs and online media sites, and describing how user generated content hosted by branded online offerings is considered more trustworthy than content hosted by unbranded online sites. 22:00 – Tom Smith on the product and service categories that are most talked about online, the biggest surprises his research revealed about discussion levels by product and service category and the excessive online chatter he found about products that are not ecommerce purchases. 25:25 – Tom Smith defines “super influencers” and their role in creating online social phenomena. 27:18 – Tom Smith on why marketers need to be very wary about how they approach social media channels, and the importance of using transparency to govern their social media strategies. 29:32 – Tom Smith on selling social media marketing initiatives to organizations through research and the danger of not participating in online conversations about the categories in which you compete. 31:46 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info at ipressroom dot com or tweet @ipressroom. Social media marketing expert Tom Smith on global social media penetrations rates, what types of products and services are most talked about online and why we trust the opinions of total strangers more than the mainstream news media on the Net. Trend Stream CEO Tom Smith is author of “When We Start Trusting Strangers [PDF],” a global social media study quantifying adoption and trust level by channel, country and product category. Tom will present new social media research at The Digital Impact Conference in NYC April 30 – May 1. Show Notes: 1:28 – How to use the iPressroom to host and engage in online conversations. With the iPressroom you can easily and reliably add and manage RSS feeds, blogs, streaming video or a custom online pressroom to your organizational communications efforts. For more information tweet @chrisbechtel or email cbechtel at ipressroom dot com. 3:56 – Tom Smith on his Power to the People Social Media Tracker, a global web usage tracking program he devised for Universal McCann, and how that led to the Strangers Report. 5:46 – Tom Smith on the methodology of the Strangers Report, which involved interviewing 17,000 people around the world, and on the differences between conducting online and offline research, and the statistical relevancy of his data. 6:50 – Tom Smith’s new online market research company Trend Stream, which offers global research studies on web usage trends to corporate clients. 8:09 – Tom Smith on the global trends revealed by the Strangers Report, including higher levels of adoption and content contribution in Asia and India, the explosive growth of online video and the widespread international growth of social media. 9:49 – Tom Smith on the global and regional levels of trust people have for consumer opinions online, whether they know the person responsible for posting those opinions or not, and the fallacy that social media is popular primarily among younger audiences. 10:45 – Tom Smith on how cultural traits impact social media trust levels and the correlation between adoption rates and trust levels region by region. 11:54 – Tom Smith ranks online passive consumption channels and online content creation channels by popularity. 12:38 – Tom Smith on how the average size of an individual’s personal online social network varies worldwide, which user groups by country have the biggest and smallest networks, and the impact of Facebook on average network size in those markets where it has achieved penetration. 15:14 – Tom Smith contrasts social media marketing against mainstream marketing, likening the former to direct marketing, and lists the defining criteria by which successful social media marketing programs should abide. 16:36 – Tom Smith on digital friendships and how the internet has expanded the number of connections people have, albeit in a digital format, and how the opinions of digital friends impact corporate reputations. 18:36 – Tom Smith on the myriad of ways people are sharing opinions online and how self publishing tools have lowered the barriers to entry for influencing opinions via the Net. 19:54 – Tom Smith on peer reviews as the most trusted source of information for consumers making purchasing decisions. 20:31 – Tom Smith defines the levels of trust people have for different sources of consumer opinion, ranking Amazon and other consumer rating sites against blogs and online media sites, and describing how user generated content hosted by branded online offerings is considered more trustworthy than content hosted by unbranded online sites. 22:00 – Tom Smith on the product and service categories that are most talked about online, the biggest surprises his research revealed about discussion levels by product and service category and the excessive online chatter he found about products that are not ecommerce purchases. 25:25 – Tom Smith defines “super influencers” and their role in creating online social phenomena. 27:18 – Tom Smith on why marketers need to be very wary about how they approach social media channels, and the importance of using transparency to govern their social media strategies. 29:32 – Tom Smith on selling social media marketing initiatives to organizations through research and the danger of not participating in online conversations about the categories in which you compete. 31:46 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info at ipressroom dot com or tweet @ipressroom. tag:odeo.com,2009-03-12,24297000 Thu, 12 Mar 2009 15:15:20 -0700 no On the Record...Online http://www.odeo.com/episodes/24336174-Social-Media-Marketing-Expert-Tom-Smith-on-Why-We-Trust-the-Opinions-of-Strangers-More-than-the-Media Social media marketing expert Tom Smith on global social media penetrations rates, what types of products and services are most talked about online and why we trust the opinions of total strangers more than the mainstream news media on the Net. Trend Stream CEO Tom Smith is author of “When We Start Trusting Strangers [PDF],” a global social media study quantifying adoption and trust level by channel, country and product category. Tom will present new social media research at The Digital Impact Conference in NYC April 30 – May 1. Show Notes: 1:28 – How to use the iPressroom to host and engage in online conversations. With the iPressroom you can easily and reliably add and manage RSS feeds, blogs, streaming video or a custom online pressroom to your organizational communications efforts. For more information tweet @chrisbechtel or email cbechtel at ipressroom dot com. 3:56 – Tom Smith on his Power to the People Social Media Tracker, a global web usage tracking program he devised for U... Social media marketing expert Tom Smith on global social media penetrations rates, what types of products and services are most talked about online and why we trust the opinions of total strangers more than the mainstream news media on the Net. Trend Stream CEO Tom Smith is author of “When We Start Trusting Strangers [PDF],” a global social media study quantifying adoption and trust level by channel, country and product category. Tom will present new social media research at The Digital Impact Conference in NYC April 30 – May 1. Show Notes: 1:28 – How to use the iPressroom to host and engage in online conversations. With the iPressroom you can easily and reliably add and manage RSS feeds, blogs, streaming video or a custom online pressroom to your organizational communications efforts. For more information tweet @chrisbechtel or email cbechtel at ipressroom dot com. 3:56 – Tom Smith on his Power to the People Social Media Tracker, a global web usage tracking program he devised for Universal McCann, and how that led to the Strangers Report. 5:46 – Tom Smith on the methodology of the Strangers Report, which involved interviewing 17,000 people around the world, and on the differences between conducting online and offline research, and the statistical relevancy of his data. 6:50 – Tom Smith’s new online market research company Trend Stream, which offers global research studies on web usage trends to corporate clients. 8:09 – Tom Smith on the global trends revealed by the Strangers Report, including higher levels of adoption and content contribution in Asia and India, the explosive growth of online video and the widespread international growth of social media. 9:49 – Tom Smith on the global and regional levels of trust people have for consumer opinions online, whether they know the person responsible for posting those opinions or not, and the fallacy that social media is popular primarily among younger audiences. 10:45 – Tom Smith on how cultural traits impact social media trust levels and the correlation between adoption rates and trust levels region by region. 11:54 – Tom Smith ranks online passive consumption channels and online content creation channels by popularity. 12:38 – Tom Smith on how the average size of an individual’s personal online social network varies worldwide, which user groups by country have the biggest and smallest networks, and the impact of Facebook on average network size in those markets where it has achieved penetration. 15:14 – Tom Smith contrasts social media marketing against mainstream marketing, likening the former to direct marketing, and lists the defining criteria by which successful social media marketing programs should abide. 16:36 – Tom Smith on digital friendships and how the internet has expanded the number of connections people have, albeit in a digital format, and how the opinions of digital friends impact corporate reputations. 18:36 – Tom Smith on the myriad of ways people are sharing opinions online and how self publishing tools have lowered the barriers to entry for influencing opinions via the Net. 19:54 – Tom Smith on peer reviews as the most trusted source of information for consumers making purchasing decisions. 20:31 – Tom Smith defines the levels of trust people have for different sources of consumer opinion, ranking Amazon and other consumer rating sites against blogs and online media sites, and describing how user generated content hosted by branded online offerings is considered more trustworthy than content hosted by unbranded online sites. 22:00 – Tom Smith on the product and service categories that are most talked about online, the biggest surprises his research revealed about discussion levels by product and service category and the excessive online chatter he found about products that are not ecommerce purchases. 25:25 – Tom Smith defines “super influencers” and their role in creating online social phenomena. 27:18 – Tom Smith on why marketers need to be very wary about how they approach social media channels, and the importance of using transparency to govern their social media strategies. 29:32 – Tom Smith on selling social media marketing initiatives to organizations through research and the danger of not participating in online conversations about the categories in which you compete. 31:46 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info at ipressroom dot com or tweet @ipressroom. Social media marketing expert Tom Smith on global social media penetrations rates, what types of products and services are most talked about online and why we trust the opinions of total strangers more than the mainstream news media on the Net. Trend Stream CEO Tom Smith is author of “When We Start Trusting Strangers [PDF],” a global social media study quantifying adoption and trust level by channel, country and product category. Tom will present new social media research at The Digital Impact Conference in NYC April 30 – May 1. Show Notes: 1:28 – How to use the iPressroom to host and engage in online conversations. With the iPressroom you can easily and reliably add and manage RSS feeds, blogs, streaming video or a custom online pressroom to your organizational communications efforts. For more information tweet @chrisbechtel or email cbechtel at ipressroom dot com. 3:56 – Tom Smith on his Power to the People Social Media Tracker, a global web usage tracking program he devised for Universal McCann, and how that led to the Strangers Report. 5:46 – Tom Smith on the methodology of the Strangers Report, which involved interviewing 17,000 people around the world, and on the differences between conducting online and offline research, and the statistical relevancy of his data. 6:50 – Tom Smith’s new online market research company Trend Stream, which offers global research studies on web usage trends to corporate clients. 8:09 – Tom Smith on the global trends revealed by the Strangers Report, including higher levels of adoption and content contribution in Asia and India, the explosive growth of online video and the widespread international growth of social media. 9:49 – Tom Smith on the global and regional levels of trust people have for consumer opinions online, whether they know the person responsible for posting those opinions or not, and the fallacy that social media is popular primarily among younger audiences. 10:45 – Tom Smith on how cultural traits impact social media trust levels and the correlation between adoption rates and trust levels region by region. 11:54 – Tom Smith ranks online passive consumption channels and online content creation channels by popularity. 12:38 – Tom Smith on how the average size of an individual’s personal online social network varies worldwide, which user groups by country have the biggest and smallest networks, and the impact of Facebook on average network size in those markets where it has achieved penetration. 15:14 – Tom Smith contrasts social media marketing against mainstream marketing, likening the former to direct marketing, and lists the defining criteria by which successful social media marketing programs should abide. 16:36 – Tom Smith on digital friendships and how the internet has expanded the number of connections people have, albeit in a digital format, and how the opinions of digital friends impact corporate reputations. 18:36 – Tom Smith on the myriad of ways people are sharing opinions online and how self publishing tools have lowered the barriers to entry for influencing opinions via the Net. 19:54 – Tom Smith on peer reviews as the most trusted source of information for consumers making purchasing decisions. 20:31 – Tom Smith defines the levels of trust people have for different sources of consumer opinion, ranking Amazon and other consumer rating sites against blogs and online media sites, and describing how user generated content hosted by branded online offerings is considered more trustworthy than content hosted by unbranded online sites. 22:00 – Tom Smith on the product and service categories that are most talked about online, the biggest surprises his research revealed about discussion levels by product and service category and the excessive online chatter he found about products that are not ecommerce purchases. 25:25 – Tom Smith defines “super influencers” and their role in creating online social phenomena. 27:18 – Tom Smith on why marketers need to be very wary about how they approach social media channels, and the importance of using transparency to govern their social media strategies. 29:32 – Tom Smith on selling social media marketing initiatives to organizations through research and the danger of not participating in online conversations about the categories in which you compete. 31:46 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info at ipressroom dot com or tweet @ipressroom. tag:odeo.com,2009-03-12,24336174 Thu, 12 Mar 2009 15:15:20 -0700 no On the Record...Online http://www.odeo.com/episodes/24369375-Social-Media-Marketing-Expert-Tom-Smith-on-Why-We-Trust-the-Opinions-of-Strangers-More-than-the-Media Social media marketing expert Tom Smith on global social media penetrations rates, what types of products and services are most talked about online and why we trust the opinions of total strangers more than the mainstream news media on the Net. Trend Stream CEO Tom Smith is author of “When We Start Trusting Strangers [PDF],” a global social media study quantifying adoption and trust level by channel, country and product category. Tom will present new social media research at The Digital Impact Conference in NYC April 30 – May 1. Show Notes: 1:28 – How to use the iPressroom to host and engage in online conversations. With the iPressroom you can easily and reliably add and manage RSS feeds, blogs, streaming video or a custom online pressroom to your organizational communications efforts. For more information tweet @chrisbechtel or email cbechtel at ipressroom dot com. 3:56 – Tom Smith on his Power to the People Social Media Tracker, a global web usage tracking program he devised for U... Social media marketing expert Tom Smith on global social media penetrations rates, what types of products and services are most talked about online and why we trust the opinions of total strangers more than the mainstream news media on the Net. Trend Stream CEO Tom Smith is author of “When We Start Trusting Strangers [PDF],” a global social media study quantifying adoption and trust level by channel, country and product category. Tom will present new social media research at The Digital Impact Conference in NYC April 30 – May 1. Show Notes: 1:28 – How to use the iPressroom to host and engage in online conversations. With the iPressroom you can easily and reliably add and manage RSS feeds, blogs, streaming video or a custom online pressroom to your organizational communications efforts. For more information tweet @chrisbechtel or email cbechtel at ipressroom dot com. 3:56 – Tom Smith on his Power to the People Social Media Tracker, a global web usage tracking program he devised for Universal McCann, and how that led to the Strangers Report. 5:46 – Tom Smith on the methodology of the Strangers Report, which involved interviewing 17,000 people around the world, and on the differences between conducting online and offline research, and the statistical relevancy of his data. 6:50 – Tom Smith’s new online market research company Trend Stream, which offers global research studies on web usage trends to corporate clients. 8:09 – Tom Smith on the global trends revealed by the Strangers Report, including higher levels of adoption and content contribution in Asia and India, the explosive growth of online video and the widespread international growth of social media. 9:49 – Tom Smith on the global and regional levels of trust people have for consumer opinions online, whether they know the person responsible for posting those opinions or not, and the fallacy that social media is popular primarily among younger audiences. 10:45 – Tom Smith on how cultural traits impact social media trust levels and the correlation between adoption rates and trust levels region by region. 11:54 – Tom Smith ranks online passive consumption channels and online content creation channels by popularity. 12:38 – Tom Smith on how the average size of an individual’s personal online social network varies worldwide, which user groups by country have the biggest and smallest networks, and the impact of Facebook on average network size in those markets where it has achieved penetration. 15:14 – Tom Smith contrasts social media marketing against mainstream marketing, likening the former to direct marketing, and lists the defining criteria by which successful social media marketing programs should abide. 16:36 – Tom Smith on digital friendships and how the internet has expanded the number of connections people have, albeit in a digital format, and how the opinions of digital friends impact corporate reputations. 18:36 – Tom Smith on the myriad of ways people are sharing opinions online and how self publishing tools have lowered the barriers to entry for influencing opinions via the Net. 19:54 – Tom Smith on peer reviews as the most trusted source of information for consumers making purchasing decisions. 20:31 – Tom Smith defines the levels of trust people have for different sources of consumer opinion, ranking Amazon and other consumer rating sites against blogs and online media sites, and describing how user generated content hosted by branded online offerings is considered more trustworthy than content hosted by unbranded online sites. 22:00 – Tom Smith on the product and service categories that are most talked about online, the biggest surprises his research revealed about discussion levels by product and service category and the excessive online chatter he found about products that are not ecommerce purchases. 25:25 – Tom Smith defines “super influencers” and their role in creating online social phenomena. 27:18 – Tom Smith on why marketers need to be very wary about how they approach social media channels, and the importance of using transparency to govern their social media strategies. 29:32 – Tom Smith on selling social media marketing initiatives to organizations through research and the danger of not participating in online conversations about the categories in which you compete. 31:46 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info at ipressroom dot com or tweet @ipressroom. Social media marketing expert Tom Smith on global social media penetrations rates, what types of products and services are most talked about online and why we trust the opinions of total strangers more than the mainstream news media on the Net. Trend Stream CEO Tom Smith is author of “When We Start Trusting Strangers [PDF],” a global social media study quantifying adoption and trust level by channel, country and product category. Tom will present new social media research at The Digital Impact Conference in NYC April 30 – May 1. Show Notes: 1:28 – How to use the iPressroom to host and engage in online conversations. With the iPressroom you can easily and reliably add and manage RSS feeds, blogs, streaming video or a custom online pressroom to your organizational communications efforts. For more information tweet @chrisbechtel or email cbechtel at ipressroom dot com. 3:56 – Tom Smith on his Power to the People Social Media Tracker, a global web usage tracking program he devised for Universal McCann, and how that led to the Strangers Report. 5:46 – Tom Smith on the methodology of the Strangers Report, which involved interviewing 17,000 people around the world, and on the differences between conducting online and offline research, and the statistical relevancy of his data. 6:50 – Tom Smith’s new online market research company Trend Stream, which offers global research studies on web usage trends to corporate clients. 8:09 – Tom Smith on the global trends revealed by the Strangers Report, including higher levels of adoption and content contribution in Asia and India, the explosive growth of online video and the widespread international growth of social media. 9:49 – Tom Smith on the global and regional levels of trust people have for consumer opinions online, whether they know the person responsible for posting those opinions or not, and the fallacy that social media is popular primarily among younger audiences. 10:45 – Tom Smith on how cultural traits impact social media trust levels and the correlation between adoption rates and trust levels region by region. 11:54 – Tom Smith ranks online passive consumption channels and online content creation channels by popularity. 12:38 – Tom Smith on how the average size of an individual’s personal online social network varies worldwide, which user groups by country have the biggest and smallest networks, and the impact of Facebook on average network size in those markets where it has achieved penetration. 15:14 – Tom Smith contrasts social media marketing against mainstream marketing, likening the former to direct marketing, and lists the defining criteria by which successful social media marketing programs should abide. 16:36 – Tom Smith on digital friendships and how the internet has expanded the number of connections people have, albeit in a digital format, and how the opinions of digital friends impact corporate reputations. 18:36 – Tom Smith on the myriad of ways people are sharing opinions online and how self publishing tools have lowered the barriers to entry for influencing opinions via the Net. 19:54 – Tom Smith on peer reviews as the most trusted source of information for consumers making purchasing decisions. 20:31 – Tom Smith defines the levels of trust people have for different sources of consumer opinion, ranking Amazon and other consumer rating sites against blogs and online media sites, and describing how user generated content hosted by branded online offerings is considered more trustworthy than content hosted by unbranded online sites. 22:00 – Tom Smith on the product and service categories that are most talked about online, the biggest surprises his research revealed about discussion levels by product and service category and the excessive online chatter he found about products that are not ecommerce purchases. 25:25 – Tom Smith defines “super influencers” and their role in creating online social phenomena. 27:18 – Tom Smith on why marketers need to be very wary about how they approach social media channels, and the importance of using transparency to govern their social media strategies. 29:32 – Tom Smith on selling social media marketing initiatives to organizations through research and the danger of not participating in online conversations about the categories in which you compete. 31:46 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. PROMO Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info at ipressroom dot com or tweet @ipressroom. tag:odeo.com,2009-03-12,24369375 Thu, 12 Mar 2009 15:15:20 -0700 no On the Record...Online http://www.odeo.com/episodes/24254772-On-the-Record-Online-with-Marketing-Over-Coffee Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode of Marketing Over Coffee and On the Record…Online about online PR, social media communications and the upcoming Digital Impact Conference in NYC April 30 – May 1 organized by the Public Relations Society of America (PRSA). Show Notes: 1:07 – Digital Impact Conference co-chair Eric Schwartzman on how this year’s event is designed to equip public relations professionals with the knowledge and tools to advocate for PR-led social media communications. 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job market. 3:44 – Eric Schwartzman shares where the job opportunities are for PR people and what types of jobs recruiters are still trying to fill, according to Don Spetner. 4:23 – John Wall asks what percentage of a public relations program should be digital, and ... Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode of Marketing Over Coffee and On the Record…Online about online PR, social media communications and the upcoming Digital Impact Conference in NYC April 30 – May 1 organized by the Public Relations Society of America (PRSA). Show Notes: 1:07 – Digital Impact Conference co-chair Eric Schwartzman on how this year’s event is designed to equip public relations professionals with the knowledge and tools to advocate for PR-led social media communications. 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job market. 3:44 – Eric Schwartzman shares where the job opportunities are for PR people and what types of jobs recruiters are still trying to fill, according to Don Spetner. 4:23 – John Wall asks what percentage of a public relations program should be digital, and what part should be old guard. 4:43 – Eric Schwartzman on the downside of being an early adopter, and his view on where PR practitioners who can’t communicate autonomously online and who don’t develop new media communication skills may be headed. 5:15 – John Wall and Christopher Penn discuss the importance of keeping track of everyone you interact with through social media, and whether or not PR is making use of the same tools as marketers to build stronger relationships with larger networks via the web. 7:42 – Eric Schwartzman on the economic drivers that lead to PR shoot gun distribution tactics, and his discussion with PR Week editor Keith O’Brien about whether or not this will change anytime soon. 9:19 – Christopher Penn on the importance of building your own personal network and making sure you don’t mismatch communications and contacts. 10:12 – Eric Schwartzman talks about the new Toyota online pressroom that iPressroom recently launched for the world’s largest automaker so they could live stream the reveal of the new Prius at the Detroit Auto Show to the news media, automotive enthusiasts and the public simultaneously, in their own, branded online newsroom. 12:14 – Christopher Penn wonders how organizations are going to acquire the necessary content creation skills to populate their online newsrooms with compelling content and Eric Schwartzman predicts where companies may find them. 12:51 – Eric Schwartzman on the hidden risks of using Web 2.0 services like YouTube, Blogger and Facebook for organizational communications campaigns, and where he thinks market demand for new media services will come from. 13:56 – Eric Schwartzman talks about the online newsrooms his PR software as a service company iPressroom built for UCLA, which is more than just a media relations resource, and the online newsroom iPressroom built for Target, which he says demonstrates best practices for online PR. 14:23 – John Wall talks about Tom Smith, author of “When We Start Trusting Strangers [PDF],” who will be flying in from London to present a special session with all kinds of valuable, quantitative research on why new media communications should play a role in any integrated marketing or public relations plan. 15:04 – Christopher Penn on the market dynamics of social media communications and why you can’t cost effectively generate your own momentum. For listeners with no macroeconomic training, he recommends Economics for Dummies. 16:22 – Eric Schwartzman on why PR is more about what you do then what you say in the digital age of transparency and authenticity. He discusses the challenge of confronting serious product or service issues with communications alone, citing examples from Comcast and AOL. 17:01 – Eric Schwartzman on how commonly asked questions at his New Media PR Boot Camp training courses led to the idea to invite Trend Stream CEO Tom Smith to present at the Digital Impact Conference in NYC. 18:39 – Eric Schwartzman on super influencers online, word of mouth marketing, and the dangers of judging new media by old media standards. 19:52 – Disney’s podcasting strategy, and why Duncan Wardle says he considered their initial 80,000 downloads a success, despite the fact that the reach of mainstream media dwarves that number. 20:57 – Christopher Penn on the multiplier effect of social media, and how an online newsletter of a blog can reach much further than you might think. 21:31 – Search engine optimization expert Lee Odden, Edelman futurist Steve Rubel, social media expert Brian Solis and many others will also be presenting their latest findings and on best practices for new media communications at The Digital Impact Conference April 30 through May 1 in NYC. 22:14 – Eric Schwartzman on why online newsrooms, email newsletters and search engine optimization are the meat and potatoes of online PR. 23:34 – The Digital Impact Conference as an opportunity for social media PR gurus looking for new business, and for public relations pros looking to develop new media communication skills. 24:24 – Christopher Penn on the digital marketing opportunities social media presents public relations agencies. 25:10 – John Wall and Christopher Penn talk about their session on avoiding PR disasters, which will be presented with Eric Schwartzman at The Digital Impact Conference. 27:42 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode of Marketing Over Coffee and On the Record…Online about online PR, social media communications and the upcoming Digital Impact Conference in NYC April 30 – May 1 organized by the Public Relations Society of America (PRSA). Show Notes: 1:07 – Digital Impact Conference co-chair Eric Schwartzman on how this year’s event is designed to equip public relations professionals with the knowledge and tools to advocate for PR-led social media communications. 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job market. 3:44 – Eric Schwartzman shares where the job opportunities are for PR people and what types of jobs recruiters are still trying to fill, according to Don Spetner. 4:23 – John Wall asks what percentage of a public relations program should be digital, and what part should be old guard. 4:43 – Eric Schwartzman on the downside of being an early adopter, and his view on where PR practitioners who can’t communicate autonomously online and who don’t develop new media communication skills may be headed. 5:15 – John Wall and Christopher Penn discuss the importance of keeping track of everyone you interact with through social media, and whether or not PR is making use of the same tools as marketers to build stronger relationships with larger networks via the web. 7:42 – Eric Schwartzman on the economic drivers that lead to PR shoot gun distribution tactics, and his discussion with PR Week editor Keith O’Brien about whether or not this will change anytime soon. 9:19 – Christopher Penn on the importance of building your own personal network and making sure you don’t mismatch communications and contacts. 10:12 – Eric Schwartzman talks about the new Toyota online pressroom that iPressroom recently launched for the world’s largest automaker so they could live stream the reveal of the new Prius at the Detroit Auto Show to the news media, automotive enthusiasts and the public simultaneously, in their own, branded online newsroom. 12:14 – Christopher Penn wonders how organizations are going to acquire the necessary content creation skills to populate their online newsrooms with compelling content and Eric Schwartzman predicts where companies may find them. 12:51 – Eric Schwartzman on the hidden risks of using Web 2.0 services like YouTube, Blogger and Facebook for organizational communications campaigns, and where he thinks market demand for new media services will come from. 13:56 – Eric Schwartzman talks about the online newsrooms his PR software as a service company iPressroom built for UCLA, which is more than just a media relations resource, and the online newsroom iPressroom built for Target, which he says demonstrates best practices for online PR. 14:23 – John Wall talks about Tom Smith, author of “When We Start Trusting Strangers [PDF],” who will be flying in from London to present a special session with all kinds of valuable, quantitative research on why new media communications should play a role in any integrated marketing or public relations plan. 15:04 – Christopher Penn on the market dynamics of social media communications and why you can’t cost effectively generate your own momentum. For listeners with no macroeconomic training, he recommends Economics for Dummies. 16:22 – Eric Schwartzman on why PR is more about what you do then what you say in the digital age of transparency and authenticity. He discusses the challenge of confronting serious product or service issues with communications alone, citing examples from Comcast and AOL. 17:01 – Eric Schwartzman on how commonly asked questions at his New Media PR Boot Camp training courses led to the idea to invite Trend Stream CEO Tom Smith to present at the Digital Impact Conference in NYC. 18:39 – Eric Schwartzman on super influencers online, word of mouth marketing, and the dangers of judging new media by old media standards. 19:52 – Disney’s podcasting strategy, and why Duncan Wardle says he considered their initial 80,000 downloads a success, despite the fact that the reach of mainstream media dwarves that number. 20:57 – Christopher Penn on the multiplier effect of social media, and how an online newsletter of a blog can reach much further than you might think. 21:31 – Search engine optimization expert Lee Odden, Edelman futurist Steve Rubel, social media expert Brian Solis and many others will also be presenting their latest findings and on best practices for new media communications at The Digital Impact Conference April 30 through May 1 in NYC. 22:14 – Eric Schwartzman on why online newsrooms, email newsletters and search engine optimization are the meat and potatoes of online PR. 23:34 – The Digital Impact Conference as an opportunity for social media PR gurus looking for new business, and for public relations pros looking to develop new media communication skills. 24:24 – Christopher Penn on the digital marketing opportunities social media presents public relations agencies. 25:10 – John Wall and Christopher Penn talk about their session on avoiding PR disasters, which will be presented with Eric Schwartzman at The Digital Impact Conference. 27:42 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. tag:odeo.com,2009-03-05,24254772 Thu, 05 Mar 2009 22:50:22 -0800 no On the Record...Online http://www.odeo.com/episodes/24297001-On-the-Record-Online-with-Marketing-Over-Coffee Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode of Marketing Over Coffee and On the Record…Online about online PR, social media communications and the upcoming Digital Impact Conference in NYC April 30 – May 1 organized by the Public Relations Society of America (PRSA). Show Notes: 1:07 – Digital Impact Conference co-chair Eric Schwartzman on how this year’s event is designed to equip public relations professionals with the knowledge and tools to advocate for PR-led social media communications. 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job market. 3:44 – Eric Schwartzman shares where the job opportunities are for PR people and what types of jobs recruiters are still trying to fill, according to Don Spetner. 4:23 – John Wall asks what percentage of a public relations program should be digital, and ... Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode of Marketing Over Coffee and On the Record…Online about online PR, social media communications and the upcoming Digital Impact Conference in NYC April 30 – May 1 organized by the Public Relations Society of America (PRSA). Show Notes: 1:07 – Digital Impact Conference co-chair Eric Schwartzman on how this year’s event is designed to equip public relations professionals with the knowledge and tools to advocate for PR-led social media communications. 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job market. 3:44 – Eric Schwartzman shares where the job opportunities are for PR people and what types of jobs recruiters are still trying to fill, according to Don Spetner. 4:23 – John Wall asks what percentage of a public relations program should be digital, and what part should be old guard. 4:43 – Eric Schwartzman on the downside of being an early adopter, and his view on where PR practitioners who can’t communicate autonomously online and who don’t develop new media communication skills may be headed. 5:15 – John Wall and Christopher Penn discuss the importance of keeping track of everyone you interact with through social media, and whether or not PR is making use of the same tools as marketers to build stronger relationships with larger networks via the web. 7:42 – Eric Schwartzman on the economic drivers that lead to PR shoot gun distribution tactics, and his discussion with PR Week editor Keith O’Brien about whether or not this will change anytime soon. 9:19 – Christopher Penn on the importance of building your own personal network and making sure you don’t mismatch communications and contacts. 10:12 – Eric Schwartzman talks about the new Toyota online pressroom that iPressroom recently launched for the world’s largest automaker so they could live stream the reveal of the new Prius at the Detroit Auto Show to the news media, automotive enthusiasts and the public simultaneously, in their own, branded online newsroom. 12:14 – Christopher Penn wonders how organizations are going to acquire the necessary content creation skills to populate their online newsrooms with compelling content and Eric Schwartzman predicts where companies may find them. 12:51 – Eric Schwartzman on the hidden risks of using Web 2.0 services like YouTube, Blogger and Facebook for organizational communications campaigns, and where he thinks market demand for new media services will come from. 13:56 – Eric Schwartzman talks about the online newsrooms his PR software as a service company iPressroom built for UCLA, which is more than just a media relations resource, and the online newsroom iPressroom built for Target, which he says demonstrates best practices for online PR. 14:23 – John Wall talks about Tom Smith, author of “When We Start Trusting Strangers [PDF],” who will be flying in from London to present a special session with all kinds of valuable, quantitative research on why new media communications should play a role in any integrated marketing or public relations plan. 15:04 – Christopher Penn on the market dynamics of social media communications and why you can’t cost effectively generate your own momentum. For listeners with no macroeconomic training, he recommends Economics for Dummies. 16:22 – Eric Schwartzman on why PR is more about what you do then what you say in the digital age of transparency and authenticity. He discusses the challenge of confronting serious product or service issues with communications alone, citing examples from Comcast and AOL. 17:01 – Eric Schwartzman on how commonly asked questions at his New Media PR Boot Camp training courses led to the idea to invite Trend Stream CEO Tom Smith to present at the Digital Impact Conference in NYC. 18:39 – Eric Schwartzman on super influencers online, word of mouth marketing, and the dangers of judging new media by old media standards. 19:52 – Disney’s podcasting strategy, and why Duncan Wardle says he considered their initial 80,000 downloads a success, despite the fact that the reach of mainstream media dwarves that number. 20:57 – Christopher Penn on the multiplier effect of social media, and how an online newsletter of a blog can reach much further than you might think. 21:31 – Search engine optimization expert Lee Odden, Edelman futurist Steve Rubel, social media expert Brian Solis and many others will also be presenting their latest findings and on best practices for new media communications at The Digital Impact Conference April 30 through May 1 in NYC. 22:14 – Eric Schwartzman on why online newsrooms, email newsletters and search engine optimization are the meat and potatoes of online PR. 23:34 – The Digital Impact Conference as an opportunity for social media PR gurus looking for new business, and for public relations pros looking to develop new media communication skills. 24:24 – Christopher Penn on the digital marketing opportunities social media presents public relations agencies. 25:10 – John Wall and Christopher Penn talk about their session on avoiding PR disasters, which will be presented with Eric Schwartzman at The Digital Impact Conference. 27:42 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode of Marketing Over Coffee and On the Record…Online about online PR, social media communications and the upcoming Digital Impact Conference in NYC April 30 – May 1 organized by the Public Relations Society of America (PRSA). Show Notes: 1:07 – Digital Impact Conference co-chair Eric Schwartzman on how this year’s event is designed to equip public relations professionals with the knowledge and tools to advocate for PR-led social media communications. 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job market. 3:44 – Eric Schwartzman shares where the job opportunities are for PR people and what types of jobs recruiters are still trying to fill, according to Don Spetner. 4:23 – John Wall asks what percentage of a public relations program should be digital, and what part should be old guard. 4:43 – Eric Schwartzman on the downside of being an early adopter, and his view on where PR practitioners who can’t communicate autonomously online and who don’t develop new media communication skills may be headed. 5:15 – John Wall and Christopher Penn discuss the importance of keeping track of everyone you interact with through social media, and whether or not PR is making use of the same tools as marketers to build stronger relationships with larger networks via the web. 7:42 – Eric Schwartzman on the economic drivers that lead to PR shoot gun distribution tactics, and his discussion with PR Week editor Keith O’Brien about whether or not this will change anytime soon. 9:19 – Christopher Penn on the importance of building your own personal network and making sure you don’t mismatch communications and contacts. 10:12 – Eric Schwartzman talks about the new Toyota online pressroom that iPressroom recently launched for the world’s largest automaker so they could live stream the reveal of the new Prius at the Detroit Auto Show to the news media, automotive enthusiasts and the public simultaneously, in their own, branded online newsroom. 12:14 – Christopher Penn wonders how organizations are going to acquire the necessary content creation skills to populate their online newsrooms with compelling content and Eric Schwartzman predicts where companies may find them. 12:51 – Eric Schwartzman on the hidden risks of using Web 2.0 services like YouTube, Blogger and Facebook for organizational communications campaigns, and where he thinks market demand for new media services will come from. 13:56 – Eric Schwartzman talks about the online newsrooms his PR software as a service company iPressroom built for UCLA, which is more than just a media relations resource, and the online newsroom iPressroom built for Target, which he says demonstrates best practices for online PR. 14:23 – John Wall talks about Tom Smith, author of “When We Start Trusting Strangers [PDF],” who will be flying in from London to present a special session with all kinds of valuable, quantitative research on why new media communications should play a role in any integrated marketing or public relations plan. 15:04 – Christopher Penn on the market dynamics of social media communications and why you can’t cost effectively generate your own momentum. For listeners with no macroeconomic training, he recommends Economics for Dummies. 16:22 – Eric Schwartzman on why PR is more about what you do then what you say in the digital age of transparency and authenticity. He discusses the challenge of confronting serious product or service issues with communications alone, citing examples from Comcast and AOL. 17:01 – Eric Schwartzman on how commonly asked questions at his New Media PR Boot Camp training courses led to the idea to invite Trend Stream CEO Tom Smith to present at the Digital Impact Conference in NYC. 18:39 – Eric Schwartzman on super influencers online, word of mouth marketing, and the dangers of judging new media by old media standards. 19:52 – Disney’s podcasting strategy, and why Duncan Wardle says he considered their initial 80,000 downloads a success, despite the fact that the reach of mainstream media dwarves that number. 20:57 – Christopher Penn on the multiplier effect of social media, and how an online newsletter of a blog can reach much further than you might think. 21:31 – Search engine optimization expert Lee Odden, Edelman futurist Steve Rubel, social media expert Brian Solis and many others will also be presenting their latest findings and on best practices for new media communications at The Digital Impact Conference April 30 through May 1 in NYC. 22:14 – Eric Schwartzman on why online newsrooms, email newsletters and search engine optimization are the meat and potatoes of online PR. 23:34 – The Digital Impact Conference as an opportunity for social media PR gurus looking for new business, and for public relations pros looking to develop new media communication skills. 24:24 – Christopher Penn on the digital marketing opportunities social media presents public relations agencies. 25:10 – John Wall and Christopher Penn talk about their session on avoiding PR disasters, which will be presented with Eric Schwartzman at The Digital Impact Conference. 27:42 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. tag:odeo.com,2009-03-04,24297001 Wed, 04 Mar 2009 20:50:22 -0800 no On the Record...Online http://www.odeo.com/episodes/24336176-On-the-Record-Online-with-Marketing-Over-Coffee Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode of Marketing Over Coffee and On the Record…Online about online PR, social media communications and the upcoming Digital Impact Conference in NYC April 30 – May 1 organized by the Public Relations Society of America (PRSA). Show Notes: 1:07 – Digital Impact Conference co-chair Eric Schwartzman on how this year’s event is designed to equip public relations professionals with the knowledge and tools to advocate for PR-led social media communications. 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job market. 3:44 – Eric Schwartzman shares where the job opportunities are for PR people and what types of jobs recruiters are still trying to fill, according to Don Spetner. 4:23 – John Wall asks what percentage of a public relations program should be digital, and ... Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode of Marketing Over Coffee and On the Record…Online about online PR, social media communications and the upcoming Digital Impact Conference in NYC April 30 – May 1 organized by the Public Relations Society of America (PRSA). Show Notes: 1:07 – Digital Impact Conference co-chair Eric Schwartzman on how this year’s event is designed to equip public relations professionals with the knowledge and tools to advocate for PR-led social media communications. 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job market. 3:44 – Eric Schwartzman shares where the job opportunities are for PR people and what types of jobs recruiters are still trying to fill, according to Don Spetner. 4:23 – John Wall asks what percentage of a public relations program should be digital, and what part should be old guard. 4:43 – Eric Schwartzman on the downside of being an early adopter, and his view on where PR practitioners who can’t communicate autonomously online and who don’t develop new media communication skills may be headed. 5:15 – John Wall and Christopher Penn discuss the importance of keeping track of everyone you interact with through social media, and whether or not PR is making use of the same tools as marketers to build stronger relationships with larger networks via the web. 7:42 – Eric Schwartzman on the economic drivers that lead to PR shoot gun distribution tactics, and his discussion with PR Week editor Keith O’Brien about whether or not this will change anytime soon. 9:19 – Christopher Penn on the importance of building your own personal network and making sure you don’t mismatch communications and contacts. 10:12 – Eric Schwartzman talks about the new Toyota online pressroom that iPressroom recently launched for the world’s largest automaker so they could live stream the reveal of the new Prius at the Detroit Auto Show to the news media, automotive enthusiasts and the public simultaneously, in their own, branded online newsroom. 12:14 – Christopher Penn wonders how organizations are going to acquire the necessary content creation skills to populate their online newsrooms with compelling content and Eric Schwartzman predicts where companies may find them. 12:51 – Eric Schwartzman on the hidden risks of using Web 2.0 services like YouTube, Blogger and Facebook for organizational communications campaigns, and where he thinks market demand for new media services will come from. 13:56 – Eric Schwartzman talks about the online newsrooms his PR software as a service company iPressroom built for UCLA, which is more than just a media relations resource, and the online newsroom iPressroom built for Target, which he says demonstrates best practices for online PR. 14:23 – John Wall talks about Tom Smith, author of “When We Start Trusting Strangers [PDF],” who will be flying in from London to present a special session with all kinds of valuable, quantitative research on why new media communications should play a role in any integrated marketing or public relations plan. 15:04 – Christopher Penn on the market dynamics of social media communications and why you can’t cost effectively generate your own momentum. For listeners with no macroeconomic training, he recommends Economics for Dummies. 16:22 – Eric Schwartzman on why PR is more about what you do then what you say in the digital age of transparency and authenticity. He discusses the challenge of confronting serious product or service issues with communications alone, citing examples from Comcast and AOL. 17:01 – Eric Schwartzman on how commonly asked questions at his New Media PR Boot Camp training courses led to the idea to invite Trend Stream CEO Tom Smith to present at the Digital Impact Conference in NYC. 18:39 – Eric Schwartzman on super influencers online, word of mouth marketing, and the dangers of judging new media by old media standards. 19:52 – Disney’s podcasting strategy, and why Duncan Wardle says he considered their initial 80,000 downloads a success, despite the fact that the reach of mainstream media dwarves that number. 20:57 – Christopher Penn on the multiplier effect of social media, and how an online newsletter of a blog can reach much further than you might think. 21:31 – Search engine optimization expert Lee Odden, Edelman futurist Steve Rubel, social media expert Brian Solis and many others will also be presenting their latest findings and on best practices for new media communications at The Digital Impact Conference April 30 through May 1 in NYC. 22:14 – Eric Schwartzman on why online newsrooms, email newsletters and search engine optimization are the meat and potatoes of online PR. 23:34 – The Digital Impact Conference as an opportunity for social media PR gurus looking for new business, and for public relations pros looking to develop new media communication skills. 24:24 – Christopher Penn on the digital marketing opportunities social media presents public relations agencies. 25:10 – John Wall and Christopher Penn talk about their session on avoiding PR disasters, which will be presented with Eric Schwartzman at The Digital Impact Conference. 27:42 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode of Marketing Over Coffee and On the Record…Online about online PR, social media communications and the upcoming Digital Impact Conference in NYC April 30 – May 1 organized by the Public Relations Society of America (PRSA). Show Notes: 1:07 – Digital Impact Conference co-chair Eric Schwartzman on how this year’s event is designed to equip public relations professionals with the knowledge and tools to advocate for PR-led social media communications. 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job market. 3:44 – Eric Schwartzman shares where the job opportunities are for PR people and what types of jobs recruiters are still trying to fill, according to Don Spetner. 4:23 – John Wall asks what percentage of a public relations program should be digital, and what part should be old guard. 4:43 – Eric Schwartzman on the downside of being an early adopter, and his view on where PR practitioners who can’t communicate autonomously online and who don’t develop new media communication skills may be headed. 5:15 – John Wall and Christopher Penn discuss the importance of keeping track of everyone you interact with through social media, and whether or not PR is making use of the same tools as marketers to build stronger relationships with larger networks via the web. 7:42 – Eric Schwartzman on the economic drivers that lead to PR shoot gun distribution tactics, and his discussion with PR Week editor Keith O’Brien about whether or not this will change anytime soon. 9:19 – Christopher Penn on the importance of building your own personal network and making sure you don’t mismatch communications and contacts. 10:12 – Eric Schwartzman talks about the new Toyota online pressroom that iPressroom recently launched for the world’s largest automaker so they could live stream the reveal of the new Prius at the Detroit Auto Show to the news media, automotive enthusiasts and the public simultaneously, in their own, branded online newsroom. 12:14 – Christopher Penn wonders how organizations are going to acquire the necessary content creation skills to populate their online newsrooms with compelling content and Eric Schwartzman predicts where companies may find them. 12:51 – Eric Schwartzman on the hidden risks of using Web 2.0 services like YouTube, Blogger and Facebook for organizational communications campaigns, and where he thinks market demand for new media services will come from. 13:56 – Eric Schwartzman talks about the online newsrooms his PR software as a service company iPressroom built for UCLA, which is more than just a media relations resource, and the online newsroom iPressroom built for Target, which he says demonstrates best practices for online PR. 14:23 – John Wall talks about Tom Smith, author of “When We Start Trusting Strangers [PDF],” who will be flying in from London to present a special session with all kinds of valuable, quantitative research on why new media communications should play a role in any integrated marketing or public relations plan. 15:04 – Christopher Penn on the market dynamics of social media communications and why you can’t cost effectively generate your own momentum. For listeners with no macroeconomic training, he recommends Economics for Dummies. 16:22 – Eric Schwartzman on why PR is more about what you do then what you say in the digital age of transparency and authenticity. He discusses the challenge of confronting serious product or service issues with communications alone, citing examples from Comcast and AOL. 17:01 – Eric Schwartzman on how commonly asked questions at his New Media PR Boot Camp training courses led to the idea to invite Trend Stream CEO Tom Smith to present at the Digital Impact Conference in NYC. 18:39 – Eric Schwartzman on super influencers online, word of mouth marketing, and the dangers of judging new media by old media standards. 19:52 – Disney’s podcasting strategy, and why Duncan Wardle says he considered their initial 80,000 downloads a success, despite the fact that the reach of mainstream media dwarves that number. 20:57 – Christopher Penn on the multiplier effect of social media, and how an online newsletter of a blog can reach much further than you might think. 21:31 – Search engine optimization expert Lee Odden, Edelman futurist Steve Rubel, social media expert Brian Solis and many others will also be presenting their latest findings and on best practices for new media communications at The Digital Impact Conference April 30 through May 1 in NYC. 22:14 – Eric Schwartzman on why online newsrooms, email newsletters and search engine optimization are the meat and potatoes of online PR. 23:34 – The Digital Impact Conference as an opportunity for social media PR gurus looking for new business, and for public relations pros looking to develop new media communication skills. 24:24 – Christopher Penn on the digital marketing opportunities social media presents public relations agencies. 25:10 – John Wall and Christopher Penn talk about their session on avoiding PR disasters, which will be presented with Eric Schwartzman at The Digital Impact Conference. 27:42 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. tag:odeo.com,2009-03-04,24336176 Wed, 04 Mar 2009 20:50:22 -0800 no On the Record...Online http://www.odeo.com/episodes/24369376-On-the-Record-Online-with-Marketing-Over-Coffee Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode of Marketing Over Coffee and On the Record…Online about online PR, social media communications and the upcoming Digital Impact Conference in NYC April 30 – May 1 organized by the Public Relations Society of America (PRSA). Show Notes: 1:07 – Digital Impact Conference co-chair Eric Schwartzman on how this year’s event is designed to equip public relations professionals with the knowledge and tools to advocate for PR-led social media communications. 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job market. 3:44 – Eric Schwartzman shares where the job opportunities are for PR people and what types of jobs recruiters are still trying to fill, according to Don Spetner. 4:23 – John Wall asks what percentage of a public relations program should be digital, and ... Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode of Marketing Over Coffee and On the Record…Online about online PR, social media communications and the upcoming Digital Impact Conference in NYC April 30 – May 1 organized by the Public Relations Society of America (PRSA). Show Notes: 1:07 – Digital Impact Conference co-chair Eric Schwartzman on how this year’s event is designed to equip public relations professionals with the knowledge and tools to advocate for PR-led social media communications. 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job market. 3:44 – Eric Schwartzman shares where the job opportunities are for PR people and what types of jobs recruiters are still trying to fill, according to Don Spetner. 4:23 – John Wall asks what percentage of a public relations program should be digital, and what part should be old guard. 4:43 – Eric Schwartzman on the downside of being an early adopter, and his view on where PR practitioners who can’t communicate autonomously online and who don’t develop new media communication skills may be headed. 5:15 – John Wall and Christopher Penn discuss the importance of keeping track of everyone you interact with through social media, and whether or not PR is making use of the same tools as marketers to build stronger relationships with larger networks via the web. 7:42 – Eric Schwartzman on the economic drivers that lead to PR shoot gun distribution tactics, and his discussion with PR Week editor Keith O’Brien about whether or not this will change anytime soon. 9:19 – Christopher Penn on the importance of building your own personal network and making sure you don’t mismatch communications and contacts. 10:12 – Eric Schwartzman talks about the new Toyota online pressroom that iPressroom recently launched for the world’s largest automaker so they could live stream the reveal of the new Prius at the Detroit Auto Show to the news media, automotive enthusiasts and the public simultaneously, in their own, branded online newsroom. 12:14 – Christopher Penn wonders how organizations are going to acquire the necessary content creation skills to populate their online newsrooms with compelling content and Eric Schwartzman predicts where companies may find them. 12:51 – Eric Schwartzman on the hidden risks of using Web 2.0 services like YouTube, Blogger and Facebook for organizational communications campaigns, and where he thinks market demand for new media services will come from. 13:56 – Eric Schwartzman talks about the online newsrooms his PR software as a service company iPressroom built for UCLA, which is more than just a media relations resource, and the online newsroom iPressroom built for Target, which he says demonstrates best practices for online PR. 14:23 – John Wall talks about Tom Smith, author of “When We Start Trusting Strangers [PDF],” who will be flying in from London to present a special session with all kinds of valuable, quantitative research on why new media communications should play a role in any integrated marketing or public relations plan. 15:04 – Christopher Penn on the market dynamics of social media communications and why you can’t cost effectively generate your own momentum. For listeners with no macroeconomic training, he recommends Economics for Dummies. 16:22 – Eric Schwartzman on why PR is more about what you do then what you say in the digital age of transparency and authenticity. He discusses the challenge of confronting serious product or service issues with communications alone, citing examples from Comcast and AOL. 17:01 – Eric Schwartzman on how commonly asked questions at his New Media PR Boot Camp training courses led to the idea to invite Trend Stream CEO Tom Smith to present at the Digital Impact Conference in NYC. 18:39 – Eric Schwartzman on super influencers online, word of mouth marketing, and the dangers of judging new media by old media standards. 19:52 – Disney’s podcasting strategy, and why Duncan Wardle says he considered their initial 80,000 downloads a success, despite the fact that the reach of mainstream media dwarves that number. 20:57 – Christopher Penn on the multiplier effect of social media, and how an online newsletter of a blog can reach much further than you might think. 21:31 – Search engine optimization expert Lee Odden, Edelman futurist Steve Rubel, social media expert Brian Solis and many others will also be presenting their latest findings and on best practices for new media communications at The Digital Impact Conference April 30 through May 1 in NYC. 22:14 – Eric Schwartzman on why online newsrooms, email newsletters and search engine optimization are the meat and potatoes of online PR. 23:34 – The Digital Impact Conference as an opportunity for social media PR gurus looking for new business, and for public relations pros looking to develop new media communication skills. 24:24 – Christopher Penn on the digital marketing opportunities social media presents public relations agencies. 25:10 – John Wall and Christopher Penn talk about their session on avoiding PR disasters, which will be presented with Eric Schwartzman at The Digital Impact Conference. 27:42 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode of Marketing Over Coffee and On the Record…Online about online PR, social media communications and the upcoming Digital Impact Conference in NYC April 30 – May 1 organized by the Public Relations Society of America (PRSA). Show Notes: 1:07 – Digital Impact Conference co-chair Eric Schwartzman on how this year’s event is designed to equip public relations professionals with the knowledge and tools to advocate for PR-led social media communications. 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job market. 3:44 – Eric Schwartzman shares where the job opportunities are for PR people and what types of jobs recruiters are still trying to fill, according to Don Spetner. 4:23 – John Wall asks what percentage of a public relations program should be digital, and what part should be old guard. 4:43 – Eric Schwartzman on the downside of being an early adopter, and his view on where PR practitioners who can’t communicate autonomously online and who don’t develop new media communication skills may be headed. 5:15 – John Wall and Christopher Penn discuss the importance of keeping track of everyone you interact with through social media, and whether or not PR is making use of the same tools as marketers to build stronger relationships with larger networks via the web. 7:42 – Eric Schwartzman on the economic drivers that lead to PR shoot gun distribution tactics, and his discussion with PR Week editor Keith O’Brien about whether or not this will change anytime soon. 9:19 – Christopher Penn on the importance of building your own personal network and making sure you don’t mismatch communications and contacts. 10:12 – Eric Schwartzman talks about the new Toyota online pressroom that iPressroom recently launched for the world’s largest automaker so they could live stream the reveal of the new Prius at the Detroit Auto Show to the news media, automotive enthusiasts and the public simultaneously, in their own, branded online newsroom. 12:14 – Christopher Penn wonders how organizations are going to acquire the necessary content creation skills to populate their online newsrooms with compelling content and Eric Schwartzman predicts where companies may find them. 12:51 – Eric Schwartzman on the hidden risks of using Web 2.0 services like YouTube, Blogger and Facebook for organizational communications campaigns, and where he thinks market demand for new media services will come from. 13:56 – Eric Schwartzman talks about the online newsrooms his PR software as a service company iPressroom built for UCLA, which is more than just a media relations resource, and the online newsroom iPressroom built for Target, which he says demonstrates best practices for online PR. 14:23 – John Wall talks about Tom Smith, author of “When We Start Trusting Strangers [PDF],” who will be flying in from London to present a special session with all kinds of valuable, quantitative research on why new media communications should play a role in any integrated marketing or public relations plan. 15:04 – Christopher Penn on the market dynamics of social media communications and why you can’t cost effectively generate your own momentum. For listeners with no macroeconomic training, he recommends Economics for Dummies. 16:22 – Eric Schwartzman on why PR is more about what you do then what you say in the digital age of transparency and authenticity. He discusses the challenge of confronting serious product or service issues with communications alone, citing examples from Comcast and AOL. 17:01 – Eric Schwartzman on how commonly asked questions at his New Media PR Boot Camp training courses led to the idea to invite Trend Stream CEO Tom Smith to present at the Digital Impact Conference in NYC. 18:39 – Eric Schwartzman on super influencers online, word of mouth marketing, and the dangers of judging new media by old media standards. 19:52 – Disney’s podcasting strategy, and why Duncan Wardle says he considered their initial 80,000 downloads a success, despite the fact that the reach of mainstream media dwarves that number. 20:57 – Christopher Penn on the multiplier effect of social media, and how an online newsletter of a blog can reach much further than you might think. 21:31 – Search engine optimization expert Lee Odden, Edelman futurist Steve Rubel, social media expert Brian Solis and many others will also be presenting their latest findings and on best practices for new media communications at The Digital Impact Conference April 30 through May 1 in NYC. 22:14 – Eric Schwartzman on why online newsrooms, email newsletters and search engine optimization are the meat and potatoes of online PR. 23:34 – The Digital Impact Conference as an opportunity for social media PR gurus looking for new business, and for public relations pros looking to develop new media communication skills. 24:24 – Christopher Penn on the digital marketing opportunities social media presents public relations agencies. 25:10 – John Wall and Christopher Penn talk about their session on avoiding PR disasters, which will be presented with Eric Schwartzman at The Digital Impact Conference. 27:42 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. tag:odeo.com,2009-03-04,24369376 Wed, 04 Mar 2009 20:50:22 -0800 no On the Record...Online http://www.odeo.com/episodes/24336177-On-the-Record%E2%80%A6Online-with-MediaBistro-com-founder-Laurel-Touby New media communication skills and training courses aren’t all that MediaBistro.com offers. Listen in as MediaBistro.com founder and cyber hostess Laurel Touby goes On the Record…Online about the importance of social media lingo, how to build a profitable, sticky online community and what color to paint your nails in a down economy. Show Notes: 1:23 – New media communication skills and training courses are important. But effective online communications require appropriate infrastructure. Online newsroom management services provider iPressroom gives nontechnical personnel an easy way to manage content inside a custom internet pressroom. With integrated social media outreach components, the iPressroom online newsroom platform can also be used to execute any social media campaign you can dream up. No technical training is required to master the iPressroom online newsroom content management service. 3:09 – Laurel Touby discusses how she guided MediaBistro.com from start-up in 1994 throu... New media communication skills and training courses aren’t all that MediaBistro.com offers. Listen in as MediaBistro.com founder and cyber hostess Laurel Touby goes On the Record…Online about the importance of social media lingo, how to build a profitable, sticky online community and what color to paint your nails in a down economy. Show Notes: 1:23 – New media communication skills and training courses are important. But effective online communications require appropriate infrastructure. Online newsroom management services provider iPressroom gives nontechnical personnel an easy way to manage content inside a custom internet pressroom. With integrated social media outreach components, the iPressroom online newsroom platform can also be used to execute any social media campaign you can dream up. No technical training is required to master the iPressroom online newsroom content management service. 3:09 – Laurel Touby discusses how she guided MediaBistro.com from start-up in 1994 through its acquisition by Jupitermedia Corporatation [NASDAQ: JUPM] in 2007 for $23 million. 3:36 – Communication skills, training courses and job listings, and how they helped make MediaBistro.com profitable. 4:37 – Why marketing, PR, corporate communications, advertising, graphic design, photography and news media professionals come to MediaBistro.com, according to Laurel Touby. 5:05 – Laurel Touby on how MediaBistro incorporate word of mouth marketing into its new media business strategy 5:50 -- Laurel Touby on sticky websites, consumer trust, customer loyalty, staying close to the customer, maintaining an air of exclusivity and providing services like training courses to news media clientele. 6:34 – Training courses offered by MediaBistro.com, the communication skills they help members develop, and why the last recession in 2001 created a favorable market environment for launching career training courses, writing training courses and other professional training courses. 7:26 – Online training courses are also now available through MediaBistro.com, and Laurel Touby explains how using online training digital solutions fit into her broader business strategy. 8:55 – Laurel Touby advises professional organizations and trade associations on how to effectively migrate their legacies online through networking opportunities, training courses, ways for people to develop the critical new media communication skills they need in the network age, offline events like the upcoming MediaBistro Circus 2009 this June 2009 in NYC and up to date job listings and news. 9:47 – New media communication skills, social media training courses and press release search engine optimization are the types of skills people are most interested in developing now, according to Laurel Touby. 10:43 – Digital skills and online fluency Laurel Touby looks for when considering new hires at MediaBistro.com, and why getting your new media lingo right is critical. 12:02 -- Laurel Touby on the right color to paint your nails in a down economy. 13:01 – End Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. New media communication skills and training courses aren’t all that MediaBistro.com offers. Listen in as MediaBistro.com founder and cyber hostess Laurel Touby goes On the Record…Online about the importance of social media lingo, how to build a profitable, sticky online community and what color to paint your nails in a down economy. Show Notes: 1:23 – New media communication skills and training courses are important. But effective online communications require appropriate infrastructure. Online newsroom management services provider iPressroom gives nontechnical personnel an easy way to manage content inside a custom internet pressroom. With integrated social media outreach components, the iPressroom online newsroom platform can also be used to execute any social media campaign you can dream up. No technical training is required to master the iPressroom online newsroom content management service. 3:09 – Laurel Touby discusses how she guided MediaBistro.com from start-up in 1994 through its acquisition by Jupitermedia Corporatation [NASDAQ: JUPM] in 2007 for $23 million. 3:36 – Communication skills, training courses and job listings, and how they helped make MediaBistro.com profitable. 4:37 – Why marketing, PR, corporate communications, advertising, graphic design, photography and news media professionals come to MediaBistro.com, according to Laurel Touby.