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    <title>For Immediate Release Podcast</title>
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    <description>The Hobson and Holtz Report is a twice-weekly podcast covering the intersection of organizational communications and the online world.</description>
    <itunes:summary>The Hobson and Holtz Report is a twice-weekly podcast covering the intersection of organizational communications and the online world.</itunes:summary>
    <itunes:subtitle>At the intersection of PR/communications and the online world.</itunes:subtitle>
    <language>en-us</language>
    <ttl>40</ttl>
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    <pubDate>Fri, 13 Nov 2009 12:45:00 -0800</pubDate>
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    <category>Marketing</category>
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    <item>
      <title>For Immediate Release Interview: Steve Rubel, Sr. Vice President, Edelman Digital</title>
      <link>http://www.odeo.com/episodes/25448771-For-Immediate-Release-Interview-Steve-Rubel-Sr-Vice-President-Edelman-Digital</link>
      <description>Edelman Digital Insights Director Steve Rubel talks about lifestreaming and the future of PR.</description>
      <itunes:subtitle>Edelman Digital Insights Director Steve Rubel talks about lifestreaming and the future of PR.</itunes:subtitle>
      <itunes:summary>Edelman Digital Insights Director Steve Rubel talks about lifestreaming and the future of PR.</itunes:summary>
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      <pubDate>Fri, 13 Nov 2009 12:45:00 -0800</pubDate>
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      <title>For Immediate Release Interview: Steve Rubel, Sr. Vice President, Edelman Digital</title>
      <link>http://www.odeo.com/episodes/25448946-For-Immediate-Release-Interview-Steve-Rubel-Sr-Vice-President-Edelman-Digital</link>
      <description>Edelman Digital Insights Director Steve Rubel talks about lifestreaming and the future of PR.</description>
      <itunes:subtitle>Edelman Digital Insights Director Steve Rubel talks about lifestreaming and the future of PR.</itunes:subtitle>
      <itunes:summary>Edelman Digital Insights Director Steve Rubel talks about lifestreaming and the future of PR.</itunes:summary>
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      <pubDate>Fri, 13 Nov 2009 12:45:00 -0800</pubDate>
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    <item>
      <title>For Immediate Release: 11/12/09</title>
      <link>http://www.odeo.com/episodes/25442707-For-Immediate-Release-11-12-09</link>
      <description>Steve Rubel interview set for Friday; Edelman launches TweetLevel while TwendZ Pro is due from Waggener Edstrom; Dan York's report; Media Monitoring Minute; listener views of what FIR will be reporting in the next 500 episodes, with commentary from Neville and Shel; listener comments; music from Aloud; and more.</description>
      <itunes:subtitle>Steve Rubel interview set for Friday; Edelman launches TweetLevel while TwendZ Pro is due from Waggener Edstrom; Dan York's report; Media Monitoring Minute; listener views of what FIR will be reporting in the next 500 episodes, with commentary from Neville and Shel; listener comments; music from Aloud; and more.</itunes:subtitle>
      <itunes:summary>Steve Rubel interview set for Friday; Edelman launches TweetLevel while TwendZ Pro is due from Waggener Edstrom; Dan York's report; Media Monitoring Minute; listener views of what FIR will be reporting in the next 500 episodes, with commentary from Neville and Shel; listener comments; music from Aloud; and more.</itunes:summary>
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      <pubDate>Thu, 12 Nov 2009 10:00:00 -0800</pubDate>
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      <title>For Immediate Release: 11/12/09</title>
      <link>http://www.odeo.com/episodes/25443032-For-Immediate-Release-11-12-09</link>
      <description>Steve Rubel interview set for Friday; Edelman launches TweetLevel while TwendZ Pro is due from Waggener Edstrom; Dan York's report; Media Monitoring Minute; listener views of what FIR will be reporting in the next 500 episodes, with commentary from Neville and Shel; listener comments; music from Aloud; and more.</description>
      <itunes:subtitle>Steve Rubel interview set for Friday; Edelman launches TweetLevel while TwendZ Pro is due from Waggener Edstrom; Dan York's report; Media Monitoring Minute; listener views of what FIR will be reporting in the next 500 episodes, with commentary from Neville and Shel; listener comments; music from Aloud; and more.</itunes:subtitle>
      <itunes:summary>Steve Rubel interview set for Friday; Edelman launches TweetLevel while TwendZ Pro is due from Waggener Edstrom; Dan York's report; Media Monitoring Minute; listener views of what FIR will be reporting in the next 500 episodes, with commentary from Neville and Shel; listener comments; music from Aloud; and more.</itunes:summary>
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      <pubDate>Thu, 12 Nov 2009 10:00:00 -0800</pubDate>
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      <title>For Immediate Release: 11/09/09</title>
      <link>http://www.odeo.com/episodes/25426860-For-Immediate-Release-11-09-09</link>
      <description>Introducing FIR Phone Quicks; Steve Rubel interview set for Friday; FIR Twitter list reminder; 500th episode details; Michael Netzley's report; Media Monitoring Minute; News That Fits: why social media is vital to corporate social responsibility, CEO authenticity on Facebook, problems with ads incorporating user-generated content; listener comments; music from Jemimah Puddleduck; and more.</description>
      <itunes:subtitle>Introducing FIR Phone Quicks; Steve Rubel interview set for Friday; FIR Twitter list reminder; 500th episode details; Michael Netzley's report; Media Monitoring Minute; News That Fits: why social media is vital to corporate social responsibility, CEO authenticity on Facebook, problems with ads incorporating user-generated content; listener comments; music from Jemimah Puddleduck; and more.</itunes:subtitle>
      <itunes:summary>Introducing FIR Phone Quicks; Steve Rubel interview set for Friday; FIR Twitter list reminder; 500th episode details; Michael Netzley's report; Media Monitoring Minute; News That Fits: why social media is vital to corporate social responsibility, CEO authenticity on Facebook, problems with ads incorporating user-generated content; listener comments; music from Jemimah Puddleduck; and more.</itunes:summary>
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      <pubDate>Mon, 09 Nov 2009 10:00:00 -0800</pubDate>
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      <title>For Immediate Release: 11/09/09</title>
      <link>http://www.odeo.com/episodes/25427178-For-Immediate-Release-11-09-09</link>
      <description>Introducing FIR Phone Quicks; Steve Rubel interview set for Friday; FIR Twitter list reminder; 500th episode details; Michael Netzley's report; Media Monitoring Minute; News That Fits: why social media is vital to corporate social responsibility, CEO authenticity on Facebook, problems with ads incorporating user-generated content; listener comments; music from Jemimah Puddleduck; and more.</description>
      <itunes:subtitle>Introducing FIR Phone Quicks; Steve Rubel interview set for Friday; FIR Twitter list reminder; 500th episode details; Michael Netzley's report; Media Monitoring Minute; News That Fits: why social media is vital to corporate social responsibility, CEO authenticity on Facebook, problems with ads incorporating user-generated content; listener comments; music from Jemimah Puddleduck; and more.</itunes:subtitle>
      <itunes:summary>Introducing FIR Phone Quicks; Steve Rubel interview set for Friday; FIR Twitter list reminder; 500th episode details; Michael Netzley's report; Media Monitoring Minute; News That Fits: why social media is vital to corporate social responsibility, CEO authenticity on Facebook, problems with ads incorporating user-generated content; listener comments; music from Jemimah Puddleduck; and more.</itunes:summary>
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      <pubDate>Mon, 09 Nov 2009 10:00:00 -0800</pubDate>
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    <item>
      <title>For Immediate Release: 11/05/09</title>
      <link>http://www.odeo.com/episodes/25407756-For-Immediate-Release-11-05-09</link>
      <description>Shel's on his own in Toronto; Google Wave and Twitter List reminders; Dan York's report; Media Monitoring Minute; News That Fits: Novell introduces Pulse with Google Wave integration, the move from stickiness to spreadability, more on Twitter lists, Second Life takes enterprise software into beta; listener comments; and more.</description>
      <itunes:subtitle>Shel's on his own in Toronto; Google Wave and Twitter List reminders; Dan York's report; Media Monitoring Minute; News That Fits: Novell introduces Pulse with Google Wave integration, the move from stickiness to spreadability, more on Twitter lists, Second Life takes enterprise software into beta; listener comments; and more.</itunes:subtitle>
      <itunes:summary>Shel's on his own in Toronto; Google Wave and Twitter List reminders; Dan York's report; Media Monitoring Minute; News That Fits: Novell introduces Pulse with Google Wave integration, the move from stickiness to spreadability, more on Twitter lists, Second Life takes enterprise software into beta; listener comments; and more.</itunes:summary>
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      <pubDate>Thu, 05 Nov 2009 10:00:00 -0800</pubDate>
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    <item>
      <title>For Immediate Release: 11/05/09</title>
      <link>http://www.odeo.com/episodes/25407989-For-Immediate-Release-11-05-09</link>
      <description>Shel's on his own in Toronto; Google Wave and Twitter List reminders; Dan York's report; Media Monitoring Minute; News That Fits: Novell introduces Pulse with Google Wave integration, the move from stickiness to spreadability, more on Twitter lists, Second Life takes enterprise software into beta; listener comments; and more.</description>
      <itunes:subtitle>Shel's on his own in Toronto; Google Wave and Twitter List reminders; Dan York's report; Media Monitoring Minute; News That Fits: Novell introduces Pulse with Google Wave integration, the move from stickiness to spreadability, more on Twitter lists, Second Life takes enterprise software into beta; listener comments; and more.</itunes:subtitle>
      <itunes:summary>Shel's on his own in Toronto; Google Wave and Twitter List reminders; Dan York's report; Media Monitoring Minute; News That Fits: Novell introduces Pulse with Google Wave integration, the move from stickiness to spreadability, more on Twitter lists, Second Life takes enterprise software into beta; listener comments; and more.</itunes:summary>
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      <pubDate>Thu, 05 Nov 2009 10:00:00 -0800</pubDate>
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    <item>
      <title>For Immediate Release: 11/02/09</title>
      <link>http://www.odeo.com/episodes/25386302-For-Immediate-Release-11-02-09</link>
      <description>FIR Listener Wave is up and running; an FIR Listener Twitter list is in the works; vote for us on Podcast Alley; Michael Netzley's Asia report; Media Monitoring Minute; News That Fits: bridging the gap between corporate culture and the Web 2.0 society, what a P2P company looks like, newspapers need to measure multimedia relationship, a deep dive into the spread of inaccurate information; music from Mano Reza; and more.</description>
      <itunes:subtitle>FIR Listener Wave is up and running; an FIR Listener Twitter list is in the works; vote for us on Podcast Alley; Michael Netzley's Asia report; Media Monitoring Minute; News That Fits: bridging the gap between corporate culture and the Web 2.0 society, what a P2P company looks like, newspapers need to measure multimedia relationship, a deep dive into the spread of inaccurate information; music from Mano Reza; and more.</itunes:subtitle>
      <itunes:summary>FIR Listener Wave is up and running; an FIR Listener Twitter list is in the works; vote for us on Podcast Alley; Michael Netzley's Asia report; Media Monitoring Minute; News That Fits: bridging the gap between corporate culture and the Web 2.0 society, what a P2P company looks like, newspapers need to measure multimedia relationship, a deep dive into the spread of inaccurate information; music from Mano Reza; and more.</itunes:summary>
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      <pubDate>Mon, 02 Nov 2009 10:00:00 -0800</pubDate>
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    <item>
      <title>For Immediate Release: 11/02/09</title>
      <link>http://www.odeo.com/episodes/25390816-For-Immediate-Release-11-02-09</link>
      <description>FIR Listener Wave is up and running; an FIR Listener Twitter list is in the works; vote for us on Podcast Alley; Michael Netzley's Asia report; Media Monitoring Minute; News That Fits: bridging the gap between corporate culture and the Web 2.0 society, what a P2P company looks like, newspapers need to measure multimedia relationship, a deep dive into the spread of inaccurate information; music from Mano Reza; and more.</description>
      <itunes:subtitle>FIR Listener Wave is up and running; an FIR Listener Twitter list is in the works; vote for us on Podcast Alley; Michael Netzley's Asia report; Media Monitoring Minute; News That Fits: bridging the gap between corporate culture and the Web 2.0 society, what a P2P company looks like, newspapers need to measure multimedia relationship, a deep dive into the spread of inaccurate information; music from Mano Reza; and more.</itunes:subtitle>
      <itunes:summary>FIR Listener Wave is up and running; an FIR Listener Twitter list is in the works; vote for us on Podcast Alley; Michael Netzley's Asia report; Media Monitoring Minute; News That Fits: bridging the gap between corporate culture and the Web 2.0 society, what a P2P company looks like, newspapers need to measure multimedia relationship, a deep dive into the spread of inaccurate information; music from Mano Reza; and more.</itunes:summary>
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      <pubDate>Mon, 02 Nov 2009 10:00:00 -0800</pubDate>
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      <title>For Immediate Release: 10/29/09</title>
      <link>http://www.odeo.com/episodes/25386304-For-Immediate-Release-10-29-09</link>
      <description>Episode 500 grows ever closer; interested in a Friends of FIR Google Wave experiment?; Dan York's report; Media Monitoring Minute; News That Fits: Edelman blasted for reverse-mentoring initiative, IT firm claims Twitter costs UK billions in productivity losses, Pew releases new Twitter stats, Google launches Social Search; listener comments; the music; and more.</description>
      <itunes:subtitle>Episode 500 grows ever closer; interested in a Friends of FIR Google Wave experiment?; Dan York's report; Media Monitoring Minute; News That Fits: Edelman blasted for reverse-mentoring initiative, IT firm claims Twitter costs UK billions in productivity losses, Pew releases new Twitter stats, Google launches Social Search; listener comments; the music; and more.</itunes:subtitle>
      <itunes:summary>Episode 500 grows ever closer; interested in a Friends of FIR Google Wave experiment?; Dan York's report; Media Monitoring Minute; News That Fits: Edelman blasted for reverse-mentoring initiative, IT firm claims Twitter costs UK billions in productivity losses, Pew releases new Twitter stats, Google launches Social Search; listener comments; the music; and more.</itunes:summary>
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      <pubDate>Thu, 29 Oct 2009 11:00:00 -0700</pubDate>
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    <item>
      <title>For Immediate Release: 10/29/09</title>
      <link>http://www.odeo.com/episodes/25390819-For-Immediate-Release-10-29-09</link>
      <description>Episode 500 grows ever closer; interested in a Friends of FIR Google Wave experiment?; Dan York's report; Media Monitoring Minute; News That Fits: Edelman blasted for reverse-mentoring initiative, IT firm claims Twitter costs UK billions in productivity losses, Pew releases new Twitter stats, Google launches Social Search; listener comments; the music; and more.</description>
      <itunes:subtitle>Episode 500 grows ever closer; interested in a Friends of FIR Google Wave experiment?; Dan York's report; Media Monitoring Minute; News That Fits: Edelman blasted for reverse-mentoring initiative, IT firm claims Twitter costs UK billions in productivity losses, Pew releases new Twitter stats, Google launches Social Search; listener comments; the music; and more.</itunes:subtitle>
      <itunes:summary>Episode 500 grows ever closer; interested in a Friends of FIR Google Wave experiment?; Dan York's report; Media Monitoring Minute; News That Fits: Edelman blasted for reverse-mentoring initiative, IT firm claims Twitter costs UK billions in productivity losses, Pew releases new Twitter stats, Google launches Social Search; listener comments; the music; and more.</itunes:summary>
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      <pubDate>Thu, 29 Oct 2009 11:00:00 -0700</pubDate>
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      <title>For Immediate Release: 10/26/09</title>
      <link>http://www.odeo.com/episodes/25379952-For-Immediate-Release-10-26-09</link>
      <description>Shel's in Nashville; assembling today's show; Neville's conference experiences last week; Michael Netzley reports on Edelman's Digital Brand Index in Asia; Media Monitoring Minute; News That Fits: Twitter is the killer app for customer service, Pepsi withdraws sexist iPhone app, Volkswagen USA to launch new Golf GTi via iPhone app, US government social media security guidelines, Boots launches health website and NHS website lets you rate your local doctor, big companies bypass the media and go direct to consumers; listeners' comments and FIR friendfeed Room round-up; music from Sheila Nicholls; and more.</description>
      <itunes:subtitle>Shel's in Nashville; assembling today's show; Neville's conference experiences last week; Michael Netzley reports on Edelman's Digital Brand Index in Asia; Media Monitoring Minute; News That Fits: Twitter is the killer app for customer service, Pepsi withdraws sexist iPhone app, Volkswagen USA to launch new Golf GTi via iPhone app, US government social media security guidelines, Boots launches health website and NHS website lets you rate your local doctor, big companies bypass the media and go direct to consumers; listeners' comments and FIR friendfeed Room round-up; music from Sheila Nicholls; and more.</itunes:subtitle>
      <itunes:summary>Shel's in Nashville; assembling today's show; Neville's conference experiences last week; Michael Netzley reports on Edelman's Digital Brand Index in Asia; Media Monitoring Minute; News That Fits: Twitter is the killer app for customer service, Pepsi withdraws sexist iPhone app, Volkswagen USA to launch new Golf GTi via iPhone app, US government social media security guidelines, Boots launches health website and NHS website lets you rate your local doctor, big companies bypass the media and go direct to consumers; listeners' comments and FIR friendfeed Room round-up; music from Sheila Nicholls; and more.</itunes:summary>
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      <pubDate>Mon, 26 Oct 2009 12:30:00 -0700</pubDate>
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      <title>For Immediate Release: 10/26/09</title>
      <link>http://www.odeo.com/episodes/25380274-For-Immediate-Release-10-26-09</link>
      <description>Shel's in Nashville; assembling today's show; Neville's conference experiences last week; Michael Netzley reports on Edelman's Digital Brand Index in Asia; Media Monitoring Minute; News That Fits: Twitter is the killer app for customer service, Pepsi withdraws sexist iPhone app, Volkswagen USA to launch new Golf GTi via iPhone app, US government social media security guidelines, Boots launches health website and NHS website lets you rate your local doctor, big companies bypass the media and go direct to consumers; listeners' comments and FIR friendfeed Room round-up; music from Sheila Nicholls; and more.</description>
      <itunes:subtitle>Shel's in Nashville; assembling today's show; Neville's conference experiences last week; Michael Netzley reports on Edelman's Digital Brand Index in Asia; Media Monitoring Minute; News That Fits: Twitter is the killer app for customer service, Pepsi withdraws sexist iPhone app, Volkswagen USA to launch new Golf GTi via iPhone app, US government social media security guidelines, Boots launches health website and NHS website lets you rate your local doctor, big companies bypass the media and go direct to consumers; listeners' comments and FIR friendfeed Room round-up; music from Sheila Nicholls; and more.</itunes:subtitle>
      <itunes:summary>Shel's in Nashville; assembling today's show; Neville's conference experiences last week; Michael Netzley reports on Edelman's Digital Brand Index in Asia; Media Monitoring Minute; News That Fits: Twitter is the killer app for customer service, Pepsi withdraws sexist iPhone app, Volkswagen USA to launch new Golf GTi via iPhone app, US government social media security guidelines, Boots launches health website and NHS website lets you rate your local doctor, big companies bypass the media and go direct to consumers; listeners' comments and FIR friendfeed Room round-up; music from Sheila Nicholls; and more.</itunes:summary>
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      <pubDate>Mon, 26 Oct 2009 12:30:00 -0700</pubDate>
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      <title>For Immediate Release: 10/22/09</title>
      <link>http://www.odeo.com/episodes/25338915-For-Immediate-Release-10-22-09</link>
      <description>Neville's in Manchester while Shel's in Montreal; a focus on web accessibility; Dan York's report; Media Monitoring Minute; News That Fits: ATT asks employees to astroturf, Coca-Cola sends three bloggers on a world tour, the start of Google Wave spam, Procter and Gamble applies social media to toilet paper, email more popular than Facebook with Gen-Y; FriendFeed Room roundup; music from The Aces; and more.</description>
      <itunes:subtitle>Neville's in Manchester while Shel's in Montreal; a focus on web accessibility; Dan York's report; Media Monitoring Minute; News That Fits: ATT asks employees to astroturf, Coca-Cola sends three bloggers on a world tour, the start of Google Wave spam, Procter and Gamble applies social media to toilet paper, email more popular than Facebook with Gen-Y; FriendFeed Room roundup; music from The Aces; and more.</itunes:subtitle>
      <itunes:summary>Neville's in Manchester while Shel's in Montreal; a focus on web accessibility; Dan York's report; Media Monitoring Minute; News That Fits: ATT asks employees to astroturf, Coca-Cola sends three bloggers on a world tour, the start of Google Wave spam, Procter and Gamble applies social media to toilet paper, email more popular than Facebook with Gen-Y; FriendFeed Room roundup; music from The Aces; and more.</itunes:summary>
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      <pubDate>Wed, 21 Oct 2009 13:00:00 -0700</pubDate>
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      <title>For Immediate Release: 10/22/09</title>
      <link>http://www.odeo.com/episodes/25343163-For-Immediate-Release-10-22-09</link>
      <description>Neville's in Manchester while Shel's in Montreal; a focus on web accessibility; Dan York's report; Media Monitoring Minute; News That Fits: ATT asks employees to astroturf, Coca-Cola sends three bloggers on a world tour, the start of Google Wave spam, Procter and Gamble applies social media to toilet paper, email more popular than Facebook with Gen-Y; FriendFeed Room roundup; music from The Aces; and more.</description>
      <itunes:subtitle>Neville's in Manchester while Shel's in Montreal; a focus on web accessibility; Dan York's report; Media Monitoring Minute; News That Fits: ATT asks employees to astroturf, Coca-Cola sends three bloggers on a world tour, the start of Google Wave spam, Procter and Gamble applies social media to toilet paper, email more popular than Facebook with Gen-Y; FriendFeed Room roundup; music from The Aces; and more.</itunes:subtitle>
      <itunes:summary>Neville's in Manchester while Shel's in Montreal; a focus on web accessibility; Dan York's report; Media Monitoring Minute; News That Fits: ATT asks employees to astroturf, Coca-Cola sends three bloggers on a world tour, the start of Google Wave spam, Procter and Gamble applies social media to toilet paper, email more popular than Facebook with Gen-Y; FriendFeed Room roundup; music from The Aces; and more.</itunes:summary>
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      <pubDate>Wed, 21 Oct 2009 13:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-494.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 10/19/09</title>
      <link>http://www.odeo.com/episodes/25315648-For-Immediate-Release-10-19-09</link>
      <description>Not your usual show; Shel's in Cleveland and back from BlogWorld; Media Monitoring Minute; News That Fits: TSA blog opens conversation on a controversy, Technorati relaunches and issues a new State of the Blogosphere; listener comments; music; and more.</description>
      <itunes:subtitle>Not your usual show; Shel's in Cleveland and back from BlogWorld; Media Monitoring Minute; News That Fits: TSA blog opens conversation on a controversy, Technorati relaunches and issues a new State of the Blogosphere; listener comments; music; and more.</itunes:subtitle>
      <itunes:summary>Not your usual show; Shel's in Cleveland and back from BlogWorld; Media Monitoring Minute; News That Fits: TSA blog opens conversation on a controversy, Technorati relaunches and issues a new State of the Blogosphere; listener comments; music; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-19,25315648</guid>
      <pubDate>Mon, 19 Oct 2009 13:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-493.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 10/19/09</title>
      <link>http://www.odeo.com/episodes/25315919-For-Immediate-Release-10-19-09</link>
      <description>Not your usual show; Shel's in Cleveland and back from BlogWorld; Media Monitoring Minute; News That Fits: TSA blog opens conversation on a controversy, Technorati relaunches and issues a new State of the Blogosphere; listener comments; music; and more.</description>
      <itunes:subtitle>Not your usual show; Shel's in Cleveland and back from BlogWorld; Media Monitoring Minute; News That Fits: TSA blog opens conversation on a controversy, Technorati relaunches and issues a new State of the Blogosphere; listener comments; music; and more.</itunes:subtitle>
      <itunes:summary>Not your usual show; Shel's in Cleveland and back from BlogWorld; Media Monitoring Minute; News That Fits: TSA blog opens conversation on a controversy, Technorati relaunches and issues a new State of the Blogosphere; listener comments; music; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-19,25315919</guid>
      <pubDate>Mon, 19 Oct 2009 13:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-493.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 10/15/09</title>
      <link>http://www.odeo.com/episodes/25291672-For-Immediate-Release-10-15-09</link>
      <description>Shel's at BlogWorld Expo; follow-ups on Pepsi iPhone app and employers blocking social media access; Dan York reports; Media Monitoring Minute; News That Fits: Twitter routes around media injunction, results of PRWeek's social media survey, HSBC launches customer opinion website, Jakob Nielsen looks at social media usability; listener comments; the music; and more.</description>
      <itunes:subtitle>Shel's at BlogWorld Expo; follow-ups on Pepsi iPhone app and employers blocking social media access; Dan York reports; Media Monitoring Minute; News That Fits: Twitter routes around media injunction, results of PRWeek's social media survey, HSBC launches customer opinion website, Jakob Nielsen looks at social media usability; listener comments; the music; and more.</itunes:subtitle>
      <itunes:summary>Shel's at BlogWorld Expo; follow-ups on Pepsi iPhone app and employers blocking social media access; Dan York reports; Media Monitoring Minute; News That Fits: Twitter routes around media injunction, results of PRWeek's social media survey, HSBC launches customer opinion website, Jakob Nielsen looks at social media usability; listener comments; the music; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-15,25291672</guid>
      <pubDate>Thu, 15 Oct 2009 13:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-492.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 10/15/09</title>
      <link>http://www.odeo.com/episodes/25292242-For-Immediate-Release-10-15-09</link>
      <description>Shel's at BlogWorld Expo; follow-ups on Pepsi iPhone app and employers blocking social media access; Dan York reports; Media Monitoring Minute; News That Fits: Twitter routes around media injunction, results of PRWeek's social media survey, HSBC launches customer opinion website, Jakob Nielsen looks at social media usability; listener comments; the music; and more.</description>
      <itunes:subtitle>Shel's at BlogWorld Expo; follow-ups on Pepsi iPhone app and employers blocking social media access; Dan York reports; Media Monitoring Minute; News That Fits: Twitter routes around media injunction, results of PRWeek's social media survey, HSBC launches customer opinion website, Jakob Nielsen looks at social media usability; listener comments; the music; and more.</itunes:subtitle>
      <itunes:summary>Shel's at BlogWorld Expo; follow-ups on Pepsi iPhone app and employers blocking social media access; Dan York reports; Media Monitoring Minute; News That Fits: Twitter routes around media injunction, results of PRWeek's social media survey, HSBC launches customer opinion website, Jakob Nielsen looks at social media usability; listener comments; the music; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-15,25292242</guid>
      <pubDate>Thu, 15 Oct 2009 13:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-492.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 10/12/09</title>
      <link>http://www.odeo.com/episodes/25274994-For-Immediate-Release-10-12-09</link>
      <description>Steve Rubel interview postponed; MIchael Netzley reports; Media Monitoring Minute; News That Fits: CitiBank study finds small businesses getting no value from social media, Pepsi's AMP brand releases iPhone app that could alientate women, study draws connection between social media and paid search, companies boost social media investments but still block thier own employees, Second Life is profitable, avatar policies are coming; listener comments; music from Ghosts on the Radio, and more.</description>
      <itunes:subtitle>Steve Rubel interview postponed; MIchael Netzley reports; Media Monitoring Minute; News That Fits: CitiBank study finds small businesses getting no value from social media, Pepsi's AMP brand releases iPhone app that could alientate women, study draws connection between social media and paid search, companies boost social media investments but still block thier own employees, Second Life is profitable, avatar policies are coming; listener comments; music from Ghosts on the Radio, and more.</itunes:subtitle>
      <itunes:summary>Steve Rubel interview postponed; MIchael Netzley reports; Media Monitoring Minute; News That Fits: CitiBank study finds small businesses getting no value from social media, Pepsi's AMP brand releases iPhone app that could alientate women, study draws connection between social media and paid search, companies boost social media investments but still block thier own employees, Second Life is profitable, avatar policies are coming; listener comments; music from Ghosts on the Radio, and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-12,25274994</guid>
      <pubDate>Mon, 12 Oct 2009 10:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-491.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 10/12/09</title>
      <link>http://www.odeo.com/episodes/25275330-For-Immediate-Release-10-12-09</link>
      <description>Steve Rubel interview postponed; MIchael Netzley reports; Media Monitoring Minute; News That Fits: CitiBank study finds small businesses getting no value from social media, Pepsi's AMP brand releases iPhone app that could alientate women, study draws connection between social media and paid search, companies boost social media investments but still block thier own employees, Second Life is profitable, avatar policies are coming; listener comments; music from Ghosts on the Radio, and more.</description>
      <itunes:subtitle>Steve Rubel interview postponed; MIchael Netzley reports; Media Monitoring Minute; News That Fits: CitiBank study finds small businesses getting no value from social media, Pepsi's AMP brand releases iPhone app that could alientate women, study draws connection between social media and paid search, companies boost social media investments but still block thier own employees, Second Life is profitable, avatar policies are coming; listener comments; music from Ghosts on the Radio, and more.</itunes:subtitle>
      <itunes:summary>Steve Rubel interview postponed; MIchael Netzley reports; Media Monitoring Minute; News That Fits: CitiBank study finds small businesses getting no value from social media, Pepsi's AMP brand releases iPhone app that could alientate women, study draws connection between social media and paid search, companies boost social media investments but still block thier own employees, Second Life is profitable, avatar policies are coming; listener comments; music from Ghosts on the Radio, and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-12,25275330</guid>
      <pubDate>Mon, 12 Oct 2009 10:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-491.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 10/08/09</title>
      <link>http://www.odeo.com/episodes/25254218-For-Immediate-Release-10-08-09</link>
      <description>Dan York is guest co-host in Neville's absence; Steve Rubel interview on Friday; Inbound Marketing Summit on now; Dan talks about his job and the attention wave; Sallie Goetsch reports on the death of podcasting; Media Monitoring Minute; News That Fits: FTC rules for affiliate bloggers, companies invest in social media but block their own employees, a company owns up to unethical behavior, a deep dig into Twitter; music from Matthew Ebel; and more.</description>
      <itunes:subtitle>Dan York is guest co-host in Neville's absence; Steve Rubel interview on Friday; Inbound Marketing Summit on now; Dan talks about his job and the attention wave; Sallie Goetsch reports on the death of podcasting; Media Monitoring Minute; News That Fits: FTC rules for affiliate bloggers, companies invest in social media but block their own employees, a company owns up to unethical behavior, a deep dig into Twitter; music from Matthew Ebel; and more.</itunes:subtitle>
      <itunes:summary>Dan York is guest co-host in Neville's absence; Steve Rubel interview on Friday; Inbound Marketing Summit on now; Dan talks about his job and the attention wave; Sallie Goetsch reports on the death of podcasting; Media Monitoring Minute; News That Fits: FTC rules for affiliate bloggers, companies invest in social media but block their own employees, a company owns up to unethical behavior, a deep dig into Twitter; music from Matthew Ebel; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-08,25254218</guid>
      <pubDate>Thu, 08 Oct 2009 11:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-490.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 10/08/09</title>
      <link>http://www.odeo.com/episodes/25255379-For-Immediate-Release-10-08-09</link>
      <description>Dan York is guest co-host in Neville's absence; Steve Rubel interview on Friday; Inbound Marketing Summit on now; Dan talks about his job and the attention wave; Sallie Goetsch reports on the death of podcasting; Media Monitoring Minute; News That Fits: FTC rules for affiliate bloggers, companies invest in social media but block their own employees, a company owns up to unethical behavior, a deep dig into Twitter; music from Matthew Ebel; and more.</description>
      <itunes:subtitle>Dan York is guest co-host in Neville's absence; Steve Rubel interview on Friday; Inbound Marketing Summit on now; Dan talks about his job and the attention wave; Sallie Goetsch reports on the death of podcasting; Media Monitoring Minute; News That Fits: FTC rules for affiliate bloggers, companies invest in social media but block their own employees, a company owns up to unethical behavior, a deep dig into Twitter; music from Matthew Ebel; and more.</itunes:subtitle>
      <itunes:summary>Dan York is guest co-host in Neville's absence; Steve Rubel interview on Friday; Inbound Marketing Summit on now; Dan talks about his job and the attention wave; Sallie Goetsch reports on the death of podcasting; Media Monitoring Minute; News That Fits: FTC rules for affiliate bloggers, companies invest in social media but block their own employees, a company owns up to unethical behavior, a deep dig into Twitter; music from Matthew Ebel; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-08,25255379</guid>
      <pubDate>Thu, 08 Oct 2009 11:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-490.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 10/05/09</title>
      <link>http://www.odeo.com/episodes/25237586-For-Immediate-Release-10-05-09</link>
      <description>Steve Rubel interview coming; FIR 500 on Nov 12; Shel's on the way to Phoenix; Michael Netzley reports; Media Monitoring Minute; News That Fits: Twittertypes, 70% of mainstream media to charge for online content, social media news release and SEO, live sports event broadcast on internet not TV; listener comments and FIR Friendfeed Room round-up; news about next Thursday's show; music from Adrina Thorpe; and more.</description>
      <itunes:subtitle>Steve Rubel interview coming; FIR 500 on Nov 12; Shel's on the way to Phoenix; Michael Netzley reports; Media Monitoring Minute; News That Fits: Twittertypes, 70% of mainstream media to charge for online content, social media news release and SEO, live sports event broadcast on internet not TV; listener comments and FIR Friendfeed Room round-up; news about next Thursday's show; music from Adrina Thorpe; and more.</itunes:subtitle>
      <itunes:summary>Steve Rubel interview coming; FIR 500 on Nov 12; Shel's on the way to Phoenix; Michael Netzley reports; Media Monitoring Minute; News That Fits: Twittertypes, 70% of mainstream media to charge for online content, social media news release and SEO, live sports event broadcast on internet not TV; listener comments and FIR Friendfeed Room round-up; news about next Thursday's show; music from Adrina Thorpe; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-05,25237586</guid>
      <pubDate>Mon, 05 Oct 2009 11:30:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-489.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 10/05/09</title>
      <link>http://www.odeo.com/episodes/25238208-For-Immediate-Release-10-05-09</link>
      <description>Steve Rubel interview coming; FIR 500 on Nov 12; Shel's on the way to Phoenix; Michael Netzley reports; Media Monitoring Minute; News That Fits: Twittertypes, 70% of mainstream media to charge for online content, social media news release and SEO, live sports event broadcast on internet not TV; listener comments and FIR Friendfeed Room round-up; news about next Thursday's show; music from Adrina Thorpe; and more.</description>
      <itunes:subtitle>Steve Rubel interview coming; FIR 500 on Nov 12; Shel's on the way to Phoenix; Michael Netzley reports; Media Monitoring Minute; News That Fits: Twittertypes, 70% of mainstream media to charge for online content, social media news release and SEO, live sports event broadcast on internet not TV; listener comments and FIR Friendfeed Room round-up; news about next Thursday's show; music from Adrina Thorpe; and more.</itunes:subtitle>
      <itunes:summary>Steve Rubel interview coming; FIR 500 on Nov 12; Shel's on the way to Phoenix; Michael Netzley reports; Media Monitoring Minute; News That Fits: Twittertypes, 70% of mainstream media to charge for online content, social media news release and SEO, live sports event broadcast on internet not TV; listener comments and FIR Friendfeed Room round-up; news about next Thursday's show; music from Adrina Thorpe; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-05,25238208</guid>
      <pubDate>Mon, 05 Oct 2009 11:30:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-489.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 10/01/09</title>
      <link>http://www.odeo.com/episodes/25217851-For-Immediate-Release-10-01-09</link>
      <description>Neville's now working for WeissComm Group; please vote for FIR at Podcast Alley; Michael Edson interview is up, Steve Rubel interview set for next Friday; Dan York's report; Media Monitoring Minute; News That Fits: new media companies abuse pitch process, a hard look at the future of journalism; listener comments; music from Texture; and more.</description>
      <itunes:subtitle>Neville's now working for WeissComm Group; please vote for FIR at Podcast Alley; Michael Edson interview is up, Steve Rubel interview set for next Friday; Dan York's report; Media Monitoring Minute; News That Fits: new media companies abuse pitch process, a hard look at the future of journalism; listener comments; music from Texture; and more.</itunes:subtitle>
      <itunes:summary>Neville's now working for WeissComm Group; please vote for FIR at Podcast Alley; Michael Edson interview is up, Steve Rubel interview set for next Friday; Dan York's report; Media Monitoring Minute; News That Fits: new media companies abuse pitch process, a hard look at the future of journalism; listener comments; music from Texture; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-01,25217851</guid>
      <pubDate>Thu, 01 Oct 2009 14:30:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-488.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 10/01/09</title>
      <link>http://www.odeo.com/episodes/25218369-For-Immediate-Release-10-01-09</link>
      <description>Neville's now working for WeissComm Group; please vote for FIR at Podcast Alley; Michael Edson interview is up, Steve Rubel interview set for next Friday; Dan York's report; Media Monitoring Minute; News That Fits: new media companies abuse pitch process, a hard look at the future of journalism; listener comments; music from Texture; and more.</description>
      <itunes:subtitle>Neville's now working for WeissComm Group; please vote for FIR at Podcast Alley; Michael Edson interview is up, Steve Rubel interview set for next Friday; Dan York's report; Media Monitoring Minute; News That Fits: new media companies abuse pitch process, a hard look at the future of journalism; listener comments; music from Texture; and more.</itunes:subtitle>
      <itunes:summary>Neville's now working for WeissComm Group; please vote for FIR at Podcast Alley; Michael Edson interview is up, Steve Rubel interview set for next Friday; Dan York's report; Media Monitoring Minute; News That Fits: new media companies abuse pitch process, a hard look at the future of journalism; listener comments; music from Texture; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-10-01,25218369</guid>
      <pubDate>Thu, 01 Oct 2009 14:30:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-488.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release Interview: Michael Edson, Web and New Media Strategy Director, Smithsonian Institution</title>
      <link>http://www.odeo.com/episodes/25213429-For-Immediate-Release-Interview-Michael-Edson-Web-and-New-Media-Strategy-Director-Smithsonian-Institution</link>
      <description>Michael Edson, the Smithsonian Institution's Director of Web and New Media Strategy, talks about the very public development of a new media strategy.</description>
      <itunes:subtitle>Michael Edson, the Smithsonian Institution's Director of Web and New Media Strategy, talks about the very public development of a new media strategy.</itunes:subtitle>
      <itunes:summary>Michael Edson, the Smithsonian Institution's Director of Web and New Media Strategy, talks about the very public development of a new media strategy.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-30,25213429</guid>
      <pubDate>Wed, 30 Sep 2009 16:45:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="application/octet-stream" url="http://media.libsyn.com/media/fir/fir-edson.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release Interview: Michael Edson, Web and New Media Strategy Director, Smithsonian Institution</title>
      <link>http://www.odeo.com/episodes/25213687-For-Immediate-Release-Interview-Michael-Edson-Web-and-New-Media-Strategy-Director-Smithsonian-Institution</link>
      <description>Michael Edson, the Smithsonian Institution's Director of Web and New Media Strategy, talks about the very public development of a new media strategy.</description>
      <itunes:subtitle>Michael Edson, the Smithsonian Institution's Director of Web and New Media Strategy, talks about the very public development of a new media strategy.</itunes:subtitle>
      <itunes:summary>Michael Edson, the Smithsonian Institution's Director of Web and New Media Strategy, talks about the very public development of a new media strategy.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-30,25213687</guid>
      <pubDate>Wed, 30 Sep 2009 16:45:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="application/octet-stream" url="http://media.libsyn.com/media/fir/fir-edson.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 09/28/09</title>
      <link>http://www.odeo.com/episodes/25201062-For-Immediate-Release-09-28-09</link>
      <description>About Yom Kippur; no report from Michael Netzley; Media Monitoring Minute; discussion on Brands in Public and Google Sidewiki; News That Fits: John Cass post about a Cisco WebEx blogger who deletes a competitor's comment, Steve Rubel's week in the clouds without a notebook; listener comments; about Thursday's show; music from Lovers and Poets; and more.</description>
      <itunes:subtitle>About Yom Kippur; no report from Michael Netzley; Media Monitoring Minute; discussion on Brands in Public and Google Sidewiki; News That Fits: John Cass post about a Cisco WebEx blogger who deletes a competitor's comment, Steve Rubel's week in the clouds without a notebook; listener comments; about Thursday's show; music from Lovers and Poets; and more.</itunes:subtitle>
      <itunes:summary>About Yom Kippur; no report from Michael Netzley; Media Monitoring Minute; discussion on Brands in Public and Google Sidewiki; News That Fits: John Cass post about a Cisco WebEx blogger who deletes a competitor's comment, Steve Rubel's week in the clouds without a notebook; listener comments; about Thursday's show; music from Lovers and Poets; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-28,25201062</guid>
      <pubDate>Mon, 28 Sep 2009 14:30:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-487.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 09/28/09</title>
      <link>http://www.odeo.com/episodes/25200585-For-Immediate-Release-09-28-09</link>
      <description>About Yom Kippur; no report from Michael Netzley; Media Monitoring Minute; discussion on Brands in Public and Google Sidewiki; News That Fits: John Cass post about a Cisco WebEx blogger who deletes a competitor's comment, Steve Rubel's week in the clouds without a notebook; listener comments; about Thursday's show; music from Lovers and Poets; and more.</description>
      <itunes:subtitle>About Yom Kippur; no report from Michael Netzley; Media Monitoring Minute; discussion on Brands in Public and Google Sidewiki; News That Fits: John Cass post about a Cisco WebEx blogger who deletes a competitor's comment, Steve Rubel's week in the clouds without a notebook; listener comments; about Thursday's show; music from Lovers and Poets; and more.</itunes:subtitle>
      <itunes:summary>About Yom Kippur; no report from Michael Netzley; Media Monitoring Minute; discussion on Brands in Public and Google Sidewiki; News That Fits: John Cass post about a Cisco WebEx blogger who deletes a competitor's comment, Steve Rubel's week in the clouds without a notebook; listener comments; about Thursday's show; music from Lovers and Poets; and more.</itunes:summary>
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      <pubDate>Mon, 28 Sep 2009 14:30:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <title>For Immediate Release: 09/24/09</title>
      <link>http://www.odeo.com/episodes/25180702-For-Immediate-Release-09-24-09</link>
      <description>WiFi at 34,000 feet; Twitter phishing; harmonica music on the Friendfeed room; the one-year anniversary of Bright One; Dan York's report on communication waves; Media Monitoring Minute; News That Fits: IR opportunities on Facebook outweigh risks, measuring the value of social media fans and followers, tweeting medics violate patient confidentiality, should PR agencies do away with pitching to clients? listener comments; the music; and more.</description>
      <itunes:subtitle>WiFi at 34,000 feet; Twitter phishing; harmonica music on the Friendfeed room; the one-year anniversary of Bright One; Dan York's report on communication waves; Media Monitoring Minute; News That Fits: IR opportunities on Facebook outweigh risks, measuring the value of social media fans and followers, tweeting medics violate patient confidentiality, should PR agencies do away with pitching to clients? listener comments; the music; and more.</itunes:subtitle>
      <itunes:summary>WiFi at 34,000 feet; Twitter phishing; harmonica music on the Friendfeed room; the one-year anniversary of Bright One; Dan York's report on communication waves; Media Monitoring Minute; News That Fits: IR opportunities on Facebook outweigh risks, measuring the value of social media fans and followers, tweeting medics violate patient confidentiality, should PR agencies do away with pitching to clients? listener comments; the music; and more.</itunes:summary>
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      <pubDate>Thu, 24 Sep 2009 15:30:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-486.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 09/24/09</title>
      <link>http://www.odeo.com/episodes/25179615-For-Immediate-Release-09-24-09</link>
      <description>WiFi at 34,000 feet; Twitter phishing; harmonica music on the Friendfeed room; the one-year anniversary of Bright One; Dan York's report on communication waves; Media Monitoring Minute; News That Fits: IR opportunities on Facebook outweigh risks, measuring the value of social media fans and followers, tweeting medics violate patient confidentiality, should PR agencies do away with pitching to clients? listener comments; the music; and more.</description>
      <itunes:subtitle>WiFi at 34,000 feet; Twitter phishing; harmonica music on the Friendfeed room; the one-year anniversary of Bright One; Dan York's report on communication waves; Media Monitoring Minute; News That Fits: IR opportunities on Facebook outweigh risks, measuring the value of social media fans and followers, tweeting medics violate patient confidentiality, should PR agencies do away with pitching to clients? listener comments; the music; and more.</itunes:subtitle>
      <itunes:summary>WiFi at 34,000 feet; Twitter phishing; harmonica music on the Friendfeed room; the one-year anniversary of Bright One; Dan York's report on communication waves; Media Monitoring Minute; News That Fits: IR opportunities on Facebook outweigh risks, measuring the value of social media fans and followers, tweeting medics violate patient confidentiality, should PR agencies do away with pitching to clients? listener comments; the music; and more.</itunes:summary>
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      <pubDate>Thu, 24 Sep 2009 15:30:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-486.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 09/21/09</title>
      <link>http://www.odeo.com/episodes/25161055-For-Immediate-Release-09-21-09</link>
      <description>Shel's in New York; Neville reports on the Barcelona conference; Michael Netzley interviews Bernard Leong; Neville's experiment with Melcrum and ipadio; Media Monitoring Minute; News That Fits: follow-up on UK PR agencies not paying interns, millennial staffers can update social media plans says PRSA, Asda employees use YouTube to strike back at chicken-licking employee; listener comments discussion; news about next Thursday's show; music from Reggae Far East; and more.</description>
      <itunes:subtitle>Shel's in New York; Neville reports on the Barcelona conference; Michael Netzley interviews Bernard Leong; Neville's experiment with Melcrum and ipadio; Media Monitoring Minute; News That Fits: follow-up on UK PR agencies not paying interns, millennial staffers can update social media plans says PRSA, Asda employees use YouTube to strike back at chicken-licking employee; listener comments discussion; news about next Thursday's show; music from Reggae Far East; and more.</itunes:subtitle>
      <itunes:summary>Shel's in New York; Neville reports on the Barcelona conference; Michael Netzley interviews Bernard Leong; Neville's experiment with Melcrum and ipadio; Media Monitoring Minute; News That Fits: follow-up on UK PR agencies not paying interns, millennial staffers can update social media plans says PRSA, Asda employees use YouTube to strike back at chicken-licking employee; listener comments discussion; news about next Thursday's show; music from Reggae Far East; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-21,25161055</guid>
      <pubDate>Mon, 21 Sep 2009 13:30:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-485.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 09/21/09</title>
      <link>http://www.odeo.com/episodes/25161405-For-Immediate-Release-09-21-09</link>
      <description>Shel's in New York; Neville reports on the Barcelona conference; Michael Netzley interviews Bernard Leong; Neville's experiment with Melcrum and ipadio; Media Monitoring Minute; News That Fits: follow-up on UK PR agencies not paying interns, millennial staffers can update social media plans says PRSA, Asda employees use YouTube to strike back at chicken-licking employee; listener comments discussion; news about next Thursday's show; music from Reggae Far East; and more.</description>
      <itunes:subtitle>Shel's in New York; Neville reports on the Barcelona conference; Michael Netzley interviews Bernard Leong; Neville's experiment with Melcrum and ipadio; Media Monitoring Minute; News That Fits: follow-up on UK PR agencies not paying interns, millennial staffers can update social media plans says PRSA, Asda employees use YouTube to strike back at chicken-licking employee; listener comments discussion; news about next Thursday's show; music from Reggae Far East; and more.</itunes:subtitle>
      <itunes:summary>Shel's in New York; Neville reports on the Barcelona conference; Michael Netzley interviews Bernard Leong; Neville's experiment with Melcrum and ipadio; Media Monitoring Minute; News That Fits: follow-up on UK PR agencies not paying interns, millennial staffers can update social media plans says PRSA, Asda employees use YouTube to strike back at chicken-licking employee; listener comments discussion; news about next Thursday's show; music from Reggae Far East; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-21,25161405</guid>
      <pubDate>Mon, 21 Sep 2009 13:30:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-485.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 09/17/09</title>
      <link>http://www.odeo.com/episodes/25144137-For-Immediate-Release-09-17-09</link>
      <description>Neville's in Barcelona, Shel's in Louisville, Kentucky; Dan York's Report; Media Monitoring Minute; Neville's report from Barcelona; News That Fits: dust-up Down Under over t-shirts for babies, PRSA proposes measurement standard, government adopts Facebook page to educate agencies about Facebook pages; listener comments; music from Deep Purple; and more.</description>
      <itunes:subtitle>Neville's in Barcelona, Shel's in Louisville, Kentucky; Dan York's Report; Media Monitoring Minute; Neville's report from Barcelona; News That Fits: dust-up Down Under over t-shirts for babies, PRSA proposes measurement standard, government adopts Facebook page to educate agencies about Facebook pages; listener comments; music from Deep Purple; and more.</itunes:subtitle>
      <itunes:summary>Neville's in Barcelona, Shel's in Louisville, Kentucky; Dan York's Report; Media Monitoring Minute; Neville's report from Barcelona; News That Fits: dust-up Down Under over t-shirts for babies, PRSA proposes measurement standard, government adopts Facebook page to educate agencies about Facebook pages; listener comments; music from Deep Purple; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-17,25144137</guid>
      <pubDate>Thu, 17 Sep 2009 15:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-484.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 09/17/09</title>
      <link>http://www.odeo.com/episodes/25143899-For-Immediate-Release-09-17-09</link>
      <description>Neville's in Barcelona, Shel's in Louisville, Kentucky; Dan York's Report; Media Monitoring Minute; Neville's report from Barcelona; News That Fits: dust-up Down Under over t-shirts for babies, PRSA proposes measurement standard, government adopts Facebook page to educate agencies about Facebook pages; listener comments; music from Deep Purple; and more.</description>
      <itunes:subtitle>Neville's in Barcelona, Shel's in Louisville, Kentucky; Dan York's Report; Media Monitoring Minute; Neville's report from Barcelona; News That Fits: dust-up Down Under over t-shirts for babies, PRSA proposes measurement standard, government adopts Facebook page to educate agencies about Facebook pages; listener comments; music from Deep Purple; and more.</itunes:subtitle>
      <itunes:summary>Neville's in Barcelona, Shel's in Louisville, Kentucky; Dan York's Report; Media Monitoring Minute; Neville's report from Barcelona; News That Fits: dust-up Down Under over t-shirts for babies, PRSA proposes measurement standard, government adopts Facebook page to educate agencies about Facebook pages; listener comments; music from Deep Purple; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-17,25143899</guid>
      <pubDate>Thu, 17 Sep 2009 15:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-484.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 09/14/09</title>
      <link>http://www.odeo.com/episodes/25125297-For-Immediate-Release-09-14-09</link>
      <description>David Pugh interview is up; no FIR Live for September; Media Monitoring Minute; News That Fits: social networks at top of 2010 media buying plans, the role of online communication in a takeover bid, a look at RSSCloud and Pubsubhubbub, most UK PR agencies have no money for work experience staff; listener comments; music from Immune; and more.</description>
      <itunes:subtitle>David Pugh interview is up; no FIR Live for September; Media Monitoring Minute; News That Fits: social networks at top of 2010 media buying plans, the role of online communication in a takeover bid, a look at RSSCloud and Pubsubhubbub, most UK PR agencies have no money for work experience staff; listener comments; music from Immune; and more.</itunes:subtitle>
      <itunes:summary>David Pugh interview is up; no FIR Live for September; Media Monitoring Minute; News That Fits: social networks at top of 2010 media buying plans, the role of online communication in a takeover bid, a look at RSSCloud and Pubsubhubbub, most UK PR agencies have no money for work experience staff; listener comments; music from Immune; and more.</itunes:summary>
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      <pubDate>Mon, 14 Sep 2009 10:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-483.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 09/14/09</title>
      <link>http://www.odeo.com/episodes/25124851-For-Immediate-Release-09-14-09</link>
      <description>David Pugh interview is up; no FIR Live for September; Media Monitoring Minute; News That Fits: social networks at top of 2010 media buying plans, the role of online communication in a takeover bid, a look at RSSCloud and Pubsubhubbub, most UK PR agencies have no money for work experience staff; listener comments; music from Immune; and more.</description>
      <itunes:subtitle>David Pugh interview is up; no FIR Live for September; Media Monitoring Minute; News That Fits: social networks at top of 2010 media buying plans, the role of online communication in a takeover bid, a look at RSSCloud and Pubsubhubbub, most UK PR agencies have no money for work experience staff; listener comments; music from Immune; and more.</itunes:subtitle>
      <itunes:summary>David Pugh interview is up; no FIR Live for September; Media Monitoring Minute; News That Fits: social networks at top of 2010 media buying plans, the role of online communication in a takeover bid, a look at RSSCloud and Pubsubhubbub, most UK PR agencies have no money for work experience staff; listener comments; music from Immune; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-14,25124851</guid>
      <pubDate>Mon, 14 Sep 2009 10:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-483.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release Interview: David Pugh, Managing Director, Newspaper Licensing Agency</title>
      <link>http://www.odeo.com/episodes/25107771-For-Immediate-Release-Interview-David-Pugh-Managing-Director-Newspaper-Licensing-Agency</link>
      <description>Neville Hobson discusses the NLA's plans for content licensing and, at a briefing with NLA, asked MD David Pugh to explain what the deal is.</description>
      <itunes:subtitle>Neville Hobson discusses the NLA's plans for content licensing and, at a briefing with NLA, asked MD David Pugh to explain what the deal is.</itunes:subtitle>
      <itunes:summary>Neville Hobson discusses the NLA's plans for content licensing and, at a briefing with NLA, asked MD David Pugh to explain what the deal is.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-11,25107771</guid>
      <pubDate>Fri, 11 Sep 2009 04:45:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="application/octet-stream" url="http://media.libsyn.com/media/fir/fir-davidpugh.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release Interview: David Pugh, Managing Director, Newspaper Licensing Agency</title>
      <link>http://www.odeo.com/episodes/25107438-For-Immediate-Release-Interview-David-Pugh-Managing-Director-Newspaper-Licensing-Agency</link>
      <description>Neville Hobson discusses the NLA's plans for content licensing and, at a briefing with NLA, asked MD David Pugh to explain what the deal is.</description>
      <itunes:subtitle>Neville Hobson discusses the NLA's plans for content licensing and, at a briefing with NLA, asked MD David Pugh to explain what the deal is.</itunes:subtitle>
      <itunes:summary>Neville Hobson discusses the NLA's plans for content licensing and, at a briefing with NLA, asked MD David Pugh to explain what the deal is.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-11,25107438</guid>
      <pubDate>Fri, 11 Sep 2009 04:45:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="application/octet-stream" url="http://media.libsyn.com/media/fir/fir-davidpugh.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 09/10/09</title>
      <link>http://www.odeo.com/episodes/25104201-For-Immediate-Release-09-10-09</link>
      <description>Joseph Thornley is guest co-host while Neville is at Twestivul; Gary Kebbel interview is up; Mitch Joe's book is out; Dan York reports; Media Monitoring Minute; discussion of "the content gap," News That Fits: the Internet Manifesto; a rash of suspended Twitter accounts; no music; and more.</description>
      <itunes:subtitle>Joseph Thornley is guest co-host while Neville is at Twestivul; Gary Kebbel interview is up; Mitch Joe's book is out; Dan York reports; Media Monitoring Minute; discussion of "the content gap," News That Fits: the Internet Manifesto; a rash of suspended Twitter accounts; no music; and more.</itunes:subtitle>
      <itunes:summary>Joseph Thornley is guest co-host while Neville is at Twestivul; Gary Kebbel interview is up; Mitch Joe's book is out; Dan York reports; Media Monitoring Minute; discussion of "the content gap," News That Fits: the Internet Manifesto; a rash of suspended Twitter accounts; no music; and more.</itunes:summary>
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      <pubDate>Thu, 10 Sep 2009 10:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-482.mp3"/>
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    </item>
    <item>
      <title>For Immediate Release: 09/10/09</title>
      <link>http://www.odeo.com/episodes/25103839-For-Immediate-Release-09-10-09</link>
      <description>Joseph Thornley is guest co-host while Neville is at Twestivul; Gary Kebbel interview is up; Mitch Joe's book is out; Dan York reports; Media Monitoring Minute; discussion of "the content gap," News That Fits: the Internet Manifesto; a rash of suspended Twitter accounts; no music; and more.</description>
      <itunes:subtitle>Joseph Thornley is guest co-host while Neville is at Twestivul; Gary Kebbel interview is up; Mitch Joe's book is out; Dan York reports; Media Monitoring Minute; discussion of "the content gap," News That Fits: the Internet Manifesto; a rash of suspended Twitter accounts; no music; and more.</itunes:subtitle>
      <itunes:summary>Joseph Thornley is guest co-host while Neville is at Twestivul; Gary Kebbel interview is up; Mitch Joe's book is out; Dan York reports; Media Monitoring Minute; discussion of "the content gap," News That Fits: the Internet Manifesto; a rash of suspended Twitter accounts; no music; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-10,25103839</guid>
      <pubDate>Thu, 10 Sep 2009 10:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-482.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release Interview: Gary Kebbel, Journalism Program Manager, Knight Foundation</title>
      <link>http://www.odeo.com/episodes/25099079-For-Immediate-Release-Interview-Gary-Kebbel-Journalism-Program-Manager-Knight-Foundation</link>
      <description>Shel Holtz speaks with Gary Kebbel, who is responsible for the Knight News Challenge</description>
      <itunes:subtitle>Shel Holtz speaks with Gary Kebbel, who is responsible for the Knight News Challenge</itunes:subtitle>
      <itunes:summary>Shel Holtz speaks with Gary Kebbel, who is responsible for the Knight News Challenge</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-09,25099079</guid>
      <pubDate>Wed, 09 Sep 2009 14:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="application/octet-stream" url="http://media.libsyn.com/media/fir/fir-kebbel.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release Interview: Gary Kebbel, Journalism Program Manager, Knight Foundation</title>
      <link>http://www.odeo.com/episodes/25098685-For-Immediate-Release-Interview-Gary-Kebbel-Journalism-Program-Manager-Knight-Foundation</link>
      <description>Shel Holtz speaks with Gary Kebbel, who is responsible for the Knight News Challenge</description>
      <itunes:subtitle>Shel Holtz speaks with Gary Kebbel, who is responsible for the Knight News Challenge</itunes:subtitle>
      <itunes:summary>Shel Holtz speaks with Gary Kebbel, who is responsible for the Knight News Challenge</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-09,25098685</guid>
      <pubDate>Wed, 09 Sep 2009 14:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="application/octet-stream" url="http://media.libsyn.com/media/fir/fir-kebbel.mp3"/>
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      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 09/07/09</title>
      <link>http://www.odeo.com/episodes/25090816-For-Immediate-Release-09-07-09</link>
      <description>Shel's on the road; Joseph Thornley guest co-host on next FIR, Neville's going to Twestival Local; upcoming FIR interviews; Michael Netzley reports on sovereign wealth and communication; Media Monitoring Minute; News That Fits: a question of grammar and a BBC blooper, Austin newspaper's use of Posterous, employers prepare for second wave of swine flu, ATT PR fail, Dixons Group employees insult customers on Facebook, banks on Twitter; FIR Friendfeed Room round-up; music from Belladonna; and more.</description>
      <itunes:subtitle>Shel's on the road; Joseph Thornley guest co-host on next FIR, Neville's going to Twestival Local; upcoming FIR interviews; Michael Netzley reports on sovereign wealth and communication; Media Monitoring Minute; News That Fits: a question of grammar and a BBC blooper, Austin newspaper's use of Posterous, employers prepare for second wave of swine flu, ATT PR fail, Dixons Group employees insult customers on Facebook, banks on Twitter; FIR Friendfeed Room round-up; music from Belladonna; and more.</itunes:subtitle>
      <itunes:summary>Shel's on the road; Joseph Thornley guest co-host on next FIR, Neville's going to Twestival Local; upcoming FIR interviews; Michael Netzley reports on sovereign wealth and communication; Media Monitoring Minute; News That Fits: a question of grammar and a BBC blooper, Austin newspaper's use of Posterous, employers prepare for second wave of swine flu, ATT PR fail, Dixons Group employees insult customers on Facebook, banks on Twitter; FIR Friendfeed Room round-up; music from Belladonna; and more.</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2009-09-07,25090816</guid>
      <pubDate>Mon, 07 Sep 2009 12:00:00 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://media.libsyn.com/media/fir/fir-481.mp3"/>
      <itunes:author>For Immediate Release Podcast</itunes:author>
      <itunes:keywords>podcasts</itunes:keywords>
    </item>
    <item>
      <title>For Immediate Release: 09/07/09</title>
      <link>http://www.odeo.com/episodes/25090475-For-Immediate-Release-09-07-09</link>
      <description>Shel's on the road; Joseph Thornley guest co-host on next FIR, Neville's going to Twestival Local; upcoming FIR interviews; Michael Netzley reports on sovereign wealth and communication; Media Monitoring Minute; News That Fits: a question of grammar and a BBC blooper, Austin newspaper's use of Posterous, employers prepare for second wave of swine flu, ATT PR fail, Dixons Group employees insult customers on Facebook, banks on Twitter; FIR Friendfeed Room round-up; music from Belladonna; and more.</description>
      <itunes:subtitle>Shel's on the road; Joseph Thornley guest co-host on next FIR, Neville's going to Twestival Local; upcoming FIR interviews; Michael Netzley reports on sovereign wealth and communication; Media Monitoring Minute; News That Fits: a question of grammar and a BBC blooper, Austin newspaper's use of Posterous, employers prepare for second wave of swine flu, ATT PR fail, Dixons Group employees insult customers on Facebook, banks on Twitter; FIR Friendfeed Room round-up; music from Belladonna; and more.</itunes:subtitle>
      <itunes:summary>Shel's on the road; Joseph Thornley guest co-host on next FIR, Neville's going to Twestival Local; upcoming FIR interviews; Michael Netzley reports on sovereign wealth and communication; Media Monitoring Minute; News That Fits: a question of grammar and a BBC blooper, Austin newspaper's use of Posterous, employers prepare for second wave of swine flu, ATT PR fail, Dixons Group employees insult customers on Facebook, banks on Twitter; FIR Friendfeed Room round-up; music from Belladonna; and more.</itunes:summary>
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      <pubDate>Mon, 07 Sep 2009 12:00:00 -0700</pubDate>
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      <itunes:subtitle>Solis-Breakenridge interview is up; vote for FIR on Podcast Alley; SNCR awards deadline is Monday; FIR conference update; Dan York's report; Media Monitoring Minute; News That Fits: Google's take on the future of blogging, effectiveness of Climate Camp naked protest at Edelman London; lots of listener comments; the music; and more.</itunes:subtitle>
      <itunes:summary>Solis-Breakenridge interview is up; vote for FIR on Podcast Alley; SNCR awards deadline is Monday; FIR conference update; Dan York's report; Media Monitoring Minute; News That Fits: Google's take on the future of blogging, effectiveness of Climate Camp naked protest at Edelman London; lots of listener comments; the music; and more.</itunes:summary>
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      <itunes:summary>Solis-Breakenridge interview is up; vote for FIR on Podcast Alley; SNCR awards deadline is Monday; FIR conference update; Dan York's report; Media Monitoring Minute; News That Fits: Google's take on the future of blogging, effectiveness of Climate Camp naked protest at Edelman London; lots of listener comments; the music; and more.</itunes:summary>
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