http://www.odeo.com/channels/33168-The-Advertising-Show-Articles-RSS-Feed SCeritelli no A weekly podcast focusing on advertising, marketing, branding, traditional media, digital and new media alternatives, sales and customer relations. Co-hosted by Brad Forsythe and Ray Schilens, the show features guest interviews with national and international industry leaders. The program highlights late breaking industry news and discusses advertising issues, marketing trends and contemporary brand strategies. As advertising professionals, Brad and Ray have seen firsthand how companies struggle with developing a successful marketing and advertising program. The Advertising Show helps inform listeners to make more accurate decisions for their business in an educational and entertaining presentation. A weekly podcast focusing on advertising, marketing, branding, traditional media, digital and new media alternatives, sales and customer relations. Co-hosted by Brad Forsythe and Ray Schilens, the show features guest interviews with national and international industry leaders. The program highlights late breaking industry news and discusses advertising issues, marketing trends and contemporary brand strategies. As advertising professionals, Brad and Ray have seen firsthand how companies struggle with developing a successful marketing and advertising program. The Advertising Show helps inform listeners to make more accurate decisions for their business in an educational and entertaining presentation. The Advertising Show en-us 40 Fri, 06 Nov 2009 07:00:00 -0800 Fri, 06 Nov 2009 07:00:00 -0800 http://www.odeo.com/episodes/25425619-CEO-Paul-Rand-Explains-How-to-Know-Change-Target-Engage-and-Measure-Your-On-line-and-Off-line-Audience Co-hosts Brad Forsythe and Ray Schilens interview Paul Rand president and CEO of Zócalo Group, with responsibility for overall client strategy and satisfaction as well as the leadership and growth of the Zócalo Group team.  Prior to launching Zócalo Group, Paul was a Partner and Global Chief Development and Innovation Officer at Ketchum as well as member of the firm's global Executive Committee. He also served as Director of Ketchum's Global Technology Practice and Managing Director of Ketchum Midwest. Paul has more than 20 years of strategic communications experience, with expertise in corporate, industry analyst, financial, crisis, employee, business-to-business, media and marketing communications.  As the founder and CEO of Corporate Technology Communications (CTC), Paul led CTC into becoming the Midwest's largest independent corporate and technology communications firm and among the most respected in the nation. Omnicom/Ketchum acquired CTC in June ... Co-hosts Brad Forsythe and Ray Schilens interview Paul Rand president and CEO of Zócalo Group, with responsibility for overall client strategy and satisfaction as well as the leadership and growth of the Zócalo Group team.  Prior to launching Zócalo Group, Paul was a Partner and Global Chief Development and Innovation Officer at Ketchum as well as member of the firm's global Executive Committee. He also served as Director of Ketchum's Global Technology Practice and Managing Director of Ketchum Midwest. Paul has more than 20 years of strategic communications experience, with expertise in corporate, industry analyst, financial, crisis, employee, business-to-business, media and marketing communications.  As the founder and CEO of Corporate Technology Communications (CTC), Paul led CTC into becoming the Midwest's largest independent corporate and technology communications firm and among the most respected in the nation. Omnicom/Ketchum acquired CTC in June 2001.  In addition to his role at Zócalo Group, Paul also serves as President-Elect for the Word of Mouth Marketing Association (WOMMA) and is widely regarded as a leading expert in Word of Mouth / WOM Marketing and brand evangelism.  For 10 years, Paul taught as an adjunct faculty member at DePaul University's Kellstadt Graduate School of Business, teaching strategic planning and entrepreneurship. He is currently on the Executive Committee of the Dean's Board of Advisors. In addition, Paul serves on the Membership Committee for the Economic Club of Chicago.  Paul has been featured and/or quoted on WOM, business and communications issues in media including The Wall Street Journal, the New York Times, Business Week, National Public Radio, the Chicago Tribune, PRWeek, AdWeek, Advertising Age and numerous other outlets. He is a regular speaker and moderator for business and trade groups and was named in BtoB Magazine's Top 100 marketers in 2004 and 2006. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  6-Nov-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interview Paul Rand president and CEO of Zócalo Group, with responsibility for overall client strategy and satisfaction as well as the leadership and growth of the Zócalo Group team.  Prior to launching Zócalo Group, Paul was a Partner and Global Chief Development and Innovation Officer at Ketchum as well as member of the firm's global Executive Committee. He also served as Director of Ketchum's Global Technology Practice and Managing Director of Ketchum Midwest. Paul has more than 20 years of strategic communications experience, with expertise in corporate, industry analyst, financial, crisis, employee, business-to-business, media and marketing communications.  As the founder and CEO of Corporate Technology Communications (CTC), Paul led CTC into becoming the Midwest's largest independent corporate and technology communications firm and among the most respected in the nation. Omnicom/Ketchum acquired CTC in June 2001.  In addition to his role at Zócalo Group, Paul also serves as President-Elect for the Word of Mouth Marketing Association (WOMMA) and is widely regarded as a leading expert in Word of Mouth / WOM Marketing and brand evangelism.  For 10 years, Paul taught as an adjunct faculty member at DePaul University's Kellstadt Graduate School of Business, teaching strategic planning and entrepreneurship. He is currently on the Executive Committee of the Dean's Board of Advisors. In addition, Paul serves on the Membership Committee for the Economic Club of Chicago.  Paul has been featured and/or quoted on WOM, business and communications issues in media including The Wall Street Journal, the New York Times, Business Week, National Public Radio, the Chicago Tribune, PRWeek, AdWeek, Advertising Age and numerous other outlets. He is a regular speaker and moderator for business and trade groups and was named in BtoB Magazine's Top 100 marketers in 2004 and 2006. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  6-Nov-09 9:00 AM tag:odeo.com,2009-11-06,25425619 Fri, 06 Nov 2009 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/25391129-CEO-Kevin-McKiernan-Sings-Praises-for-Today%E2%80%99s-Strategic-Entertainment-Initiatives Co-hosts Brad Forsythe and Ray Schilens interview Kevin McKiernan, founder and CEO of Creative License, established in 1999. Kevin and Creative License's mission has always been to champion the best strategic creative entertainment solutions for any host of brand marketing challenges. Today, Creative License stands as a leading independent consultancy in the industry, serving as both the creative and strategic architects behind some of the most recognizable partnerships between brands and entertainment including innovative efforts on behalf of Ford, Walmart, Cotton, Anheuser Busch, Sprint and the many creative agencies they partner with. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 30-Oct-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interview Kevin McKiernan, founder and CEO of Creative License, established in 1999. Kevin and Creative License's mission has always been to champion the best strategic creative entertainment solutions for any host of brand marketing challenges. Today, Creative License stands as a leading independent consultancy in the industry, serving as both the creative and strategic architects behind some of the most recognizable partnerships between brands and entertainment including innovative efforts on behalf of Ford, Walmart, Cotton, Anheuser Busch, Sprint and the many creative agencies they partner with. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 30-Oct-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interview Kevin McKiernan, founder and CEO of Creative License, established in 1999. Kevin and Creative License's mission has always been to champion the best strategic creative entertainment solutions for any host of brand marketing challenges. Today, Creative License stands as a leading independent consultancy in the industry, serving as both the creative and strategic architects behind some of the most recognizable partnerships between brands and entertainment including innovative efforts on behalf of Ford, Walmart, Cotton, Anheuser Busch, Sprint and the many creative agencies they partner with. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 30-Oct-09 9:00 AM tag:odeo.com,2009-10-30,25391129 Fri, 30 Oct 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/25271263-Serial-Entrepreneur-Lynda-Resnick-Talks-About-the-Nuts-Bolts-of-Social-Media Co-Host Brad Forsythe interviews author and entrepreneur Lynda Resnick. She is Vice Chairman of Roll International. Dubbed the “POM Queen,” she is behind the marketing success of POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit. Resnick and her husband Stewart also own Teleflora (the world’s largest floral-by-wire company), FIJI Water (the leading imported bottled water brand in the United States ), Paramount Farms and Paramount Citrus Companies.  Resnick is Vice Chairman of the Los Angeles County Museum of Art’s Board of Trustees. She serves on the executive boards of The Aspen Institute, UCLA Medical Sciences, the Prostate Cancer Foundation and the Milken Family Foundation, and is a trustee of the Philadelphia Museum of Art.  Resnick reveals her secrets for creating memorable brands and pioneering fresh approaches to launch and promote them in her best-selling book, Rubies in the... Co-Host Brad Forsythe interviews author and entrepreneur Lynda Resnick. She is Vice Chairman of Roll International. Dubbed the “POM Queen,” she is behind the marketing success of POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit. Resnick and her husband Stewart also own Teleflora (the world’s largest floral-by-wire company), FIJI Water (the leading imported bottled water brand in the United States ), Paramount Farms and Paramount Citrus Companies.  Resnick is Vice Chairman of the Los Angeles County Museum of Art’s Board of Trustees. She serves on the executive boards of The Aspen Institute, UCLA Medical Sciences, the Prostate Cancer Foundation and the Milken Family Foundation, and is a trustee of the Philadelphia Museum of Art.  Resnick reveals her secrets for creating memorable brands and pioneering fresh approaches to launch and promote them in her best-selling book, Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 10-Oct-09 2:00 PM Co-Host Brad Forsythe interviews author and entrepreneur Lynda Resnick. She is Vice Chairman of Roll International. Dubbed the “POM Queen,” she is behind the marketing success of POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit. Resnick and her husband Stewart also own Teleflora (the world’s largest floral-by-wire company), FIJI Water (the leading imported bottled water brand in the United States ), Paramount Farms and Paramount Citrus Companies.  Resnick is Vice Chairman of the Los Angeles County Museum of Art’s Board of Trustees. She serves on the executive boards of The Aspen Institute, UCLA Medical Sciences, the Prostate Cancer Foundation and the Milken Family Foundation, and is a trustee of the Philadelphia Museum of Art.  Resnick reveals her secrets for creating memorable brands and pioneering fresh approaches to launch and promote them in her best-selling book, Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 10-Oct-09 2:00 PM tag:odeo.com,2009-10-10,25271263 Sat, 10 Oct 2009 12:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/25156551-Thomas-Harpointner-CEO-of-AIS-Media-Gives-Details-On-the-Value-of-Monitoring-ROI-In-the-Digital-Marketing-Environment Co-hosts Brad Forsythe and Ray Schilens interview Thomas Harpointner, founder and Chief Executive Officer of AIS Media. Thomas is involved with key customers, partners, and community activities. Mr. Harpointner is responsible for the vision and direction of AIS Media. Mr. Harpointner assists with corporate strategy, marketing, product development and business development.  Prior to founding AIS Media, Mr. Harpointner served as a consultant for Fortune 500 companies where he developed the awareness of a market need for quality services that would allow such companies to access new technology and ways of selling in the 21st century. Clients include: Royal Insurance, Nextel, Cigna Financial, and many more. Mr. Harpointners’ desire to help small and mid-sized businesses led to the launch of AIS Media in 1997. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  18-Sep-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interview Thomas Harpointner, founder and Chief Executive Officer of AIS Media. Thomas is involved with key customers, partners, and community activities. Mr. Harpointner is responsible for the vision and direction of AIS Media. Mr. Harpointner assists with corporate strategy, marketing, product development and business development.  Prior to founding AIS Media, Mr. Harpointner served as a consultant for Fortune 500 companies where he developed the awareness of a market need for quality services that would allow such companies to access new technology and ways of selling in the 21st century. Clients include: Royal Insurance, Nextel, Cigna Financial, and many more. Mr. Harpointners’ desire to help small and mid-sized businesses led to the launch of AIS Media in 1997. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  18-Sep-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interview Thomas Harpointner, founder and Chief Executive Officer of AIS Media. Thomas is involved with key customers, partners, and community activities. Mr. Harpointner is responsible for the vision and direction of AIS Media. Mr. Harpointner assists with corporate strategy, marketing, product development and business development.  Prior to founding AIS Media, Mr. Harpointner served as a consultant for Fortune 500 companies where he developed the awareness of a market need for quality services that would allow such companies to access new technology and ways of selling in the 21st century. Clients include: Royal Insurance, Nextel, Cigna Financial, and many more. Mr. Harpointners’ desire to help small and mid-sized businesses led to the launch of AIS Media in 1997. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  18-Sep-09 9:00 AM tag:odeo.com,2009-09-18,25156551 Fri, 18 Sep 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/25082587-Hollywood-Reporter-Journalist-Alex-Ben-Block-Makes-His-Emmy-s-Predictions-Christmas-Movie-Season-and-the-Fall-Film-Festivals Co-hosts Brad Forsythe and Ray Schilens interview award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block. Alex is Contributing Editor at The Hollywood Reporter.  He is also Co-Editor of "Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey," showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010).   Block returned to The Hollywood Reporter in 2009, where he had been Editor for seven years in the 90s, where he launched the first weekly international edition, and the first online edition, while raising the standards of journalism. He was editor of the THR Cannes festival dailies in France six times, produced the Key Art Awards and numerous seminars, panels and events.   Block is also currently a widely quoted Show Business Historian for Hollywood Today.net, and a regular contributor to The Advertising Show, and frequently does commen... Co-hosts Brad Forsythe and Ray Schilens interview award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block. Alex is Contributing Editor at The Hollywood Reporter.  He is also Co-Editor of "Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey," showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010).   Block returned to The Hollywood Reporter in 2009, where he had been Editor for seven years in the 90s, where he launched the first weekly international edition, and the first online edition, while raising the standards of journalism. He was editor of the THR Cannes festival dailies in France six times, produced the Key Art Awards and numerous seminars, panels and events.   Block is also currently a widely quoted Show Business Historian for Hollywood Today.net, and a regular contributor to The Advertising Show, and frequently does commentary on KNBC-TV and NBC Digital 4 serving Southern California.  Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox’s "Prison Break" and a dialogue about the image of Arabs on TV with producers of "24" and "Lost." As Director of Programming, Block produced panels and created the first 3-D Day for The American Pavilion during the 2008 Cannes Film Festival, featuring James Cameron. He’s moderated at Digital Hollywood, NATPE, Showest, Hong Kong Market and more.   He has been Associate Editor of Forbes Magazine, covering Hollywood; movie critic and entertainment editor in Miami, columnist and critic in Detroit as well as Assistant City Editor of the Los Angeles Herald Examiner, overseeing news coverage of all of Southern California.  For the LA Press Club, Block served as Executive Director for three years, helping reorganize the club, re-inventing the awards program and making it a non-profit again. As an honorary board member since, his contributions have included organizing a LA Herald Examiner reunion, numerous panels and with the Annenberg School at USC - "Who Can Be Trusted? – A Seminar On Sourcing," sponsored by the New York Times and Discovery Networks. Block was Editor-in-Chief and VP of eStar.com, a pioneering show business web site where he organized the editorial team and built a celebrity database.  A native of Syracuse, New York and graduate of Ithaca College, Block is married to actress Jodi Taylor and is the father of singer-songwriter Hayley Taylor.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   4-Sep-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interview award-winning entertainment industry journalist, author, broadcaster and show business historian Alex Ben Block. Alex is Contributing Editor at The Hollywood Reporter.  He is also Co-Editor of "Blockbusting: The Business of Filmmaking: A Decade-by-Decade Survey," showcasing 300 blockbuster movies being published by Harper Books and George Lucas Books (tentatively set early 2010).   Block returned to The Hollywood Reporter in 2009, where he had been Editor for seven years in the 90s, where he launched the first weekly international edition, and the first online edition, while raising the standards of journalism. He was editor of the THR Cannes festival dailies in France six times, produced the Key Art Awards and numerous seminars, panels and events.   Block is also currently a widely quoted Show Business Historian for Hollywood Today.net, and a regular contributor to The Advertising Show, and frequently does commentary on KNBC-TV and NBC Digital 4 serving Southern California.  Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox’s "Prison Break" and a dialogue about the image of Arabs on TV with producers of "24" and "Lost." As Director of Programming, Block produced panels and created the first 3-D Day for The American Pavilion during the 2008 Cannes Film Festival, featuring James Cameron. He’s moderated at Digital Hollywood, NATPE, Showest, Hong Kong Market and more.   He has been Associate Editor of Forbes Magazine, covering Hollywood; movie critic and entertainment editor in Miami, columnist and critic in Detroit as well as Assistant City Editor of the Los Angeles Herald Examiner, overseeing news coverage of all of Southern California.  For the LA Press Club, Block served as Executive Director for three years, helping reorganize the club, re-inventing the awards program and making it a non-profit again. As an honorary board member since, his contributions have included organizing a LA Herald Examiner reunion, numerous panels and with the Annenberg School at USC - "Who Can Be Trusted? – A Seminar On Sourcing," sponsored by the New York Times and Discovery Networks. Block was Editor-in-Chief and VP of eStar.com, a pioneering show business web site where he organized the editorial team and built a celebrity database.  A native of Syracuse, New York and graduate of Ithaca College, Block is married to actress Jodi Taylor and is the father of singer-songwriter Hayley Taylor.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   4-Sep-09 9:00 AM tag:odeo.com,2009-09-04,25082587 Fri, 04 Sep 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/25047846-Wine-Expert-Gary-Vaynerchuk-Director-of-Operations-at-The-Wine-Library-Outlines-the-Rules-For-quot-Tweeting-quot-and-Explains-Why-Social-Media-Matters-For-Marketers-Large-and-Small Co-hosts Brad Forsythe and Ray Schilens interview Gary Vaynerchuk, a 33 year old self-trained wine and social media expert who has revolutionized the wine industry. Gary is the Director of Operations of the Wine Library, his parents’ 3-story, New Jersey-based wine store. His webcast, “The Thunder Show”, on www.winelibrarytv.com, attracts over 90,000 viewers each day and his email queue typically holds 1,000 messages from obsessed fans, self-named “Vayniacs”. Gary’s cult-like following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools like Twitter, Facebook and YouTube to reach an untapped audience. Recently, Gary’s podcast became the most downloaded show on iTunes in the Food category, beating out venerable names in the industry including Martha Stewart and Jamie Oliver.  Known as the “King of Social Media”, Gary is one of the first - and one of a few - Facebook users that maxed-ou... Co-hosts Brad Forsythe and Ray Schilens interview Gary Vaynerchuk, a 33 year old self-trained wine and social media expert who has revolutionized the wine industry. Gary is the Director of Operations of the Wine Library, his parents’ 3-story, New Jersey-based wine store. His webcast, “The Thunder Show”, on www.winelibrarytv.com, attracts over 90,000 viewers each day and his email queue typically holds 1,000 messages from obsessed fans, self-named “Vayniacs”. Gary’s cult-like following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools like Twitter, Facebook and YouTube to reach an untapped audience. Recently, Gary’s podcast became the most downloaded show on iTunes in the Food category, beating out venerable names in the industry including Martha Stewart and Jamie Oliver.  Known as the “King of Social Media”, Gary is one of the first - and one of a few - Facebook users that maxed-out his friend limit, with over 17,000 requests pending. He has been the most followed person in New York City on Twitter and was the keynote speaker at noted events like the 2009 South by Southwest Interactive conference and the New Media and Web 2.0 expos. A weekly contributor to TheStreet.com and Popeater.com, Gary is regularly asked to consult on social media for some of the world’s largest and most recognizable companies like Google and Domino’s. Further proving reverence for Gary’s business expertise, at 27, he became the youngest winner of MarketWatch’s Business Award.  Gary broke down the barriers in the wine industry, attracting followers from ages 12 to 90, all with one thing in common: an eagerness to learn about wine. Gary’s key goals (after owning the New York Jets) are to get people to try different wines and trust their own palates to buy what “brings the thunder.” One of the hallmarks of Gary’s show is appealing to the Average Joe through comical expressions like “Sniffy sniff” and “The Oakmonster”, encouraging straightforward wine tasting and debunking wine myths. In the name of “expanding one’s palate”, Gary convinced Conan O’Brien to lick salted rocks and shared samples of dirt and grass with Ellen Degeneres.  Gary’s interest in wine started while he was working the liquor store owned and operated by his Russian immigrant parents. He began reading The Wine Spectator and wine books, realizing collecting wine offered an allure similar to his previous hobby of collecting baseball cards. With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parents’ wine store. He rebranded the family business as Wine Library and grew it from $4 million to $40 million.  He released his first book, 101 Wines Guaranteed to Inspire, Delight and Bring Thunder to Your World in 2008 and recently announced a 10-book deal with HarperStudio. The first title, Crush It! Turn Your Passion into Profits in a Digital World, will launch in fall 2009. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   28-Aug-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interview Gary Vaynerchuk, a 33 year old self-trained wine and social media expert who has revolutionized the wine industry. Gary is the Director of Operations of the Wine Library, his parents’ 3-story, New Jersey-based wine store. His webcast, “The Thunder Show”, on www.winelibrarytv.com, attracts over 90,000 viewers each day and his email queue typically holds 1,000 messages from obsessed fans, self-named “Vayniacs”. Gary’s cult-like following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools like Twitter, Facebook and YouTube to reach an untapped audience. Recently, Gary’s podcast became the most downloaded show on iTunes in the Food category, beating out venerable names in the industry including Martha Stewart and Jamie Oliver.  Known as the “King of Social Media”, Gary is one of the first - and one of a few - Facebook users that maxed-out his friend limit, with over 17,000 requests pending. He has been the most followed person in New York City on Twitter and was the keynote speaker at noted events like the 2009 South by Southwest Interactive conference and the New Media and Web 2.0 expos. A weekly contributor to TheStreet.com and Popeater.com, Gary is regularly asked to consult on social media for some of the world’s largest and most recognizable companies like Google and Domino’s. Further proving reverence for Gary’s business expertise, at 27, he became the youngest winner of MarketWatch’s Business Award.  Gary broke down the barriers in the wine industry, attracting followers from ages 12 to 90, all with one thing in common: an eagerness to learn about wine. Gary’s key goals (after owning the New York Jets) are to get people to try different wines and trust their own palates to buy what “brings the thunder.” One of the hallmarks of Gary’s show is appealing to the Average Joe through comical expressions like “Sniffy sniff” and “The Oakmonster”, encouraging straightforward wine tasting and debunking wine myths. In the name of “expanding one’s palate”, Gary convinced Conan O’Brien to lick salted rocks and shared samples of dirt and grass with Ellen Degeneres.  Gary’s interest in wine started while he was working the liquor store owned and operated by his Russian immigrant parents. He began reading The Wine Spectator and wine books, realizing collecting wine offered an allure similar to his previous hobby of collecting baseball cards. With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parents’ wine store. He rebranded the family business as Wine Library and grew it from $4 million to $40 million.  He released his first book, 101 Wines Guaranteed to Inspire, Delight and Bring Thunder to Your World in 2008 and recently announced a 10-book deal with HarperStudio. The first title, Crush It! Turn Your Passion into Profits in a Digital World, will launch in fall 2009. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   28-Aug-09 9:00 AM tag:odeo.com,2009-08-28,25047846 Fri, 28 Aug 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/25441468-Wine-Expert-Gary-Vaynerchuk-Director-of-Operations-at-The-Wine-Library-Outlines-the-Rules-For-Tweeting-and-Explains-Why-Social-Media-Matters-For-Marketers-Large-and-Small Co-hosts Brad Forsythe and Ray Schilens interview Gary Vaynerchuk, a 33 year old self-trained wine and social media expert who has revolutionized the wine industry. Gary is the Director of Operations of the Wine Library, his parents’ 3-story, New Jersey-based wine store. His webcast, “The Thunder Show”, on www.winelibrarytv.com, attracts over 90,000 viewers each day and his email queue typically holds 1,000 messages from obsessed fans, self-named “Vayniacs”. Gary’s cult-like following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools like Twitter, Facebook and YouTube to reach an untapped audience. Recently, Gary’s podcast became the most downloaded show on iTunes in the Food category, beating out venerable names in the industry including Martha Stewart and Jamie Oliver.  Known as the “King of Social Media”, Gary is one of the first - and one of a few - Facebook users that maxed-ou... Co-hosts Brad Forsythe and Ray Schilens interview Gary Vaynerchuk, a 33 year old self-trained wine and social media expert who has revolutionized the wine industry. Gary is the Director of Operations of the Wine Library, his parents’ 3-story, New Jersey-based wine store. His webcast, “The Thunder Show”, on www.winelibrarytv.com, attracts over 90,000 viewers each day and his email queue typically holds 1,000 messages from obsessed fans, self-named “Vayniacs”. Gary’s cult-like following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools like Twitter, Facebook and YouTube to reach an untapped audience. Recently, Gary’s podcast became the most downloaded show on iTunes in the Food category, beating out venerable names in the industry including Martha Stewart and Jamie Oliver.  Known as the “King of Social Media”, Gary is one of the first - and one of a few - Facebook users that maxed-out his friend limit, with over 17,000 requests pending. He has been the most followed person in New York City on Twitter and was the keynote speaker at noted events like the 2009 South by Southwest Interactive conference and the New Media and Web 2.0 expos. A weekly contributor to TheStreet.com and Popeater.com, Gary is regularly asked to consult on social media for some of the world’s largest and most recognizable companies like Google and Domino’s. Further proving reverence for Gary’s business expertise, at 27, he became the youngest winner of MarketWatch’s Business Award.  Gary broke down the barriers in the wine industry, attracting followers from ages 12 to 90, all with one thing in common: an eagerness to learn about wine. Gary’s key goals (after owning the New York Jets) are to get people to try different wines and trust their own palates to buy what “brings the thunder.” One of the hallmarks of Gary’s show is appealing to the Average Joe through comical expressions like “Sniffy sniff” and “The Oakmonster”, encouraging straightforward wine tasting and debunking wine myths. In the name of “expanding one’s palate”, Gary convinced Conan O’Brien to lick salted rocks and shared samples of dirt and grass with Ellen Degeneres.  Gary’s interest in wine started while he was working the liquor store owned and operated by his Russian immigrant parents. He began reading The Wine Spectator and wine books, realizing collecting wine offered an allure similar to his previous hobby of collecting baseball cards. With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parents’ wine store. He rebranded the family business as Wine Library and grew it from $4 million to $40 million.  He released his first book, 101 Wines Guaranteed to Inspire, Delight and Bring Thunder to Your World in 2008 and recently announced a 10-book deal with HarperStudio. The first title, Crush It! Turn Your Passion into Profits in a Digital World, will launch in fall 2009. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   28-Aug-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interview Gary Vaynerchuk, a 33 year old self-trained wine and social media expert who has revolutionized the wine industry. Gary is the Director of Operations of the Wine Library, his parents’ 3-story, New Jersey-based wine store. His webcast, “The Thunder Show”, on www.winelibrarytv.com, attracts over 90,000 viewers each day and his email queue typically holds 1,000 messages from obsessed fans, self-named “Vayniacs”. Gary’s cult-like following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools like Twitter, Facebook and YouTube to reach an untapped audience. Recently, Gary’s podcast became the most downloaded show on iTunes in the Food category, beating out venerable names in the industry including Martha Stewart and Jamie Oliver.  Known as the “King of Social Media”, Gary is one of the first - and one of a few - Facebook users that maxed-out his friend limit, with over 17,000 requests pending. He has been the most followed person in New York City on Twitter and was the keynote speaker at noted events like the 2009 South by Southwest Interactive conference and the New Media and Web 2.0 expos. A weekly contributor to TheStreet.com and Popeater.com, Gary is regularly asked to consult on social media for some of the world’s largest and most recognizable companies like Google and Domino’s. Further proving reverence for Gary’s business expertise, at 27, he became the youngest winner of MarketWatch’s Business Award.  Gary broke down the barriers in the wine industry, attracting followers from ages 12 to 90, all with one thing in common: an eagerness to learn about wine. Gary’s key goals (after owning the New York Jets) are to get people to try different wines and trust their own palates to buy what “brings the thunder.” One of the hallmarks of Gary’s show is appealing to the Average Joe through comical expressions like “Sniffy sniff” and “The Oakmonster”, encouraging straightforward wine tasting and debunking wine myths. In the name of “expanding one’s palate”, Gary convinced Conan O’Brien to lick salted rocks and shared samples of dirt and grass with Ellen Degeneres.  Gary’s interest in wine started while he was working the liquor store owned and operated by his Russian immigrant parents. He began reading The Wine Spectator and wine books, realizing collecting wine offered an allure similar to his previous hobby of collecting baseball cards. With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parents’ wine store. He rebranded the family business as Wine Library and grew it from $4 million to $40 million.  He released his first book, 101 Wines Guaranteed to Inspire, Delight and Bring Thunder to Your World in 2008 and recently announced a 10-book deal with HarperStudio. The first title, Crush It! Turn Your Passion into Profits in a Digital World, will launch in fall 2009. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   28-Aug-09 9:00 AM tag:odeo.com,2009-08-28,25441468 Fri, 28 Aug 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/25014999-Author-Kate-Newlin-Explains-Why-Consumers-Get-Fanatical-About-Brands-And-What-This-Means-For-Today-s-Brand-Managers Co-hosts Brad Forsythe and Ray Schilens interview Kate Newlin, principal of Kate Newlin Consulting. Kate is a business strategist working with senior executives at critical crossroads in the development of their brands, categories and portfolios. She uses a three-step methodology respected for its ability to surface unmet consumer needs that provide strategic competitive advantage for her clients.  Her new book, Passion Brands (Prometheus 2009) Kate calls for nothing less than a renovation of the process through which we develop, market and improve the goods and services of our consumer economy – based upon an unprecedented level of engagement with the consumer. She advises the forging of brand democracies, marketing states in which consumers have as much of a vote as the manufacturer and marketer in the design, pricing, packaging, marketing and uses of their favorite products. She authored Shopportunity! How To Be A Retail Revolutionary (Collins, 2006), which was selected both... Co-hosts Brad Forsythe and Ray Schilens interview Kate Newlin, principal of Kate Newlin Consulting. Kate is a business strategist working with senior executives at critical crossroads in the development of their brands, categories and portfolios. She uses a three-step methodology respected for its ability to surface unmet consumer needs that provide strategic competitive advantage for her clients.  Her new book, Passion Brands (Prometheus 2009) Kate calls for nothing less than a renovation of the process through which we develop, market and improve the goods and services of our consumer economy – based upon an unprecedented level of engagement with the consumer. She advises the forging of brand democracies, marketing states in which consumers have as much of a vote as the manufacturer and marketer in the design, pricing, packaging, marketing and uses of their favorite products. She authored Shopportunity! How To Be A Retail Revolutionary (Collins, 2006), which was selected both as a Harvard Business Review book to read in 2006 and an Oprah Selects for the Christmas Issue, 2006 of O magazine – illustrating the wide spectrum of appeal for her grasp of business issues facing a consumer society, as well as her “eminently readable” (Bloomberg review) style.   Prior to launching her own consultancy, she was president of Faith Popcorn’s BrainReserve, a trend-based marketing consulting firm. She developed proprietary innovation acceleration techniques on behalf of RJR Tobacco and its core brands (Camel, Winston, Salem and Doral) which she continued to apply with a variety of brands and companies seeking incremental revenue from existing equities. During her career, she’s worked with a broad cross section of the Fortune 500 and entrepreneurial firms, including McDonald’s, Pennzoil/Quaker State, Kraft, Hasbro, Cigna, GE Capital, Guthy-Renker Corporation, Specialized Mountain Bikes, Waldenbooks and LensCrafters.  She began her career in business with a variety of New York-based agencies. By 1983, she was the youngest executive vice president and global creative director of a major firm, advising The Procter & Gamble Company, S.C. Johnson Wax, Godiva Chocolatier, Weight Watchers International, Waldenbooks and scores of other major consumer products companies and retailers on issues of business and marketing strategy.  In 1986, she started her own practice, which she sold 10 years later in order to become president of Faith Popcorn’s BrainReserve, a consultancy which focused on emerging trends and issues about to be faced by global business. In 2001, she left BrainReserve to start her own firm, dealing with near-term issues of business strategy, portfolio and brand innovation. Throughout her career, she has become known for strategic insights that can be developed by business to make a powerful difference in the consumer experience and the companies’ balance sheet.  She lives in New York City with her nine-year-old daughter, Mattie. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   21-Aug-09 9:00 AM Co-hosts Brad Forsythe and Ray Schilens interview Kate Newlin, principal of Kate Newlin Consulting. Kate is a business strategist working with senior executives at critical crossroads in the development of their brands, categories and portfolios. She uses a three-step methodology respected for its ability to surface unmet consumer needs that provide strategic competitive advantage for her clients.  Her new book, Passion Brands (Prometheus 2009) Kate calls for nothing less than a renovation of the process through which we develop, market and improve the goods and services of our consumer economy – based upon an unprecedented level of engagement with the consumer. She advises the forging of brand democracies, marketing states in which consumers have as much of a vote as the manufacturer and marketer in the design, pricing, packaging, marketing and uses of their favorite products. She authored Shopportunity! How To Be A Retail Revolutionary (Collins, 2006), which was selected both as a Harvard Business Review book to read in 2006 and an Oprah Selects for the Christmas Issue, 2006 of O magazine – illustrating the wide spectrum of appeal for her grasp of business issues facing a consumer society, as well as her “eminently readable” (Bloomberg review) style.   Prior to launching her own consultancy, she was president of Faith Popcorn’s BrainReserve, a trend-based marketing consulting firm. She developed proprietary innovation acceleration techniques on behalf of RJR Tobacco and its core brands (Camel, Winston, Salem and Doral) which she continued to apply with a variety of brands and companies seeking incremental revenue from existing equities. During her career, she’s worked with a broad cross section of the Fortune 500 and entrepreneurial firms, including McDonald’s, Pennzoil/Quaker State, Kraft, Hasbro, Cigna, GE Capital, Guthy-Renker Corporation, Specialized Mountain Bikes, Waldenbooks and LensCrafters.  She began her career in business with a variety of New York-based agencies. By 1983, she was the youngest executive vice president and global creative director of a major firm, advising The Procter & Gamble Company, S.C. Johnson Wax, Godiva Chocolatier, Weight Watchers International, Waldenbooks and scores of other major consumer products companies and retailers on issues of business and marketing strategy.  In 1986, she started her own practice, which she sold 10 years later in order to become president of Faith Popcorn’s BrainReserve, a consultancy which focused on emerging trends and issues about to be faced by global business. In 2001, she left BrainReserve to start her own firm, dealing with near-term issues of business strategy, portfolio and brand innovation. Throughout her career, she has become known for strategic insights that can be developed by business to make a powerful difference in the consumer experience and the companies’ balance sheet.  She lives in New York City with her nine-year-old daughter, Mattie. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   21-Aug-09 9:00 AM tag:odeo.com,2009-08-21,25014999 Fri, 21 Aug 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24706517-Alex-Ben-Block-Chats-About-the-New-Fall-TV-Season-Leno-Letterman-Conan-and-Much-Much-More Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show." The Hollywood Reporter and TelevisionWeek as well as Associate Editor of Forbes, Editor-in-Chief of eStar.com, a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner. Block is author of the critically acclaimed non-fiction book "OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee." He served for three years as Executive Director of the Los Angeles Press Club and remains an honorary board member. Block has won a number of honors, ... Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show." The Hollywood Reporter and TelevisionWeek as well as Associate Editor of Forbes, Editor-in-Chief of eStar.com, a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner. Block is author of the critically acclaimed non-fiction book "OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee." He served for three years as Executive Director of the Los Angeles Press Club and remains an honorary board member. Block has won a number of honors, including two LA Press Club Awards and in 2005 was presented the prestigious Journalism Award from the Caucus For Television Producers, Directors and Writers by Leslie Moonves. Block is nominated for a 2007 LA Press Club award for his article on the untold true story of the movie “Rocky.” Block has extensive on air experience in both radio and TV. He has been on news and entertainment shows and done commentary for stations in Miami, Detroit, New York, Los Angeles, San Francisco and elsewhere. He is frequently quoted both in print and by the electronic media. Recent appearances have included the O’Reilly Factor on Fox News Channel along with appearances on outlets such as CNN, CNBC,  KNBC and E! News. Block is a popular public speaker and moderator. His recent panels for the Museum of TV and Radio have included an interview with Roseanne Barr, a look at the show “Prison Break” and a panel on the image of Arabs in primetime featuring the executive producers of “24” and “Lost.” Block has served on a number of charitable boards including the Will Rogers Motion Picture Pioneers Foundation and was as a juror for the American Film Institute and Gerald Loeb Awards, among others. A native of Syracuse, N.Y. and graduate of Ithaca College, Block lives in Encino, Calif., with his wife, actress and producer Jodi Taylor. He is the father of singer-songwriter Hayley Taylor. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 12-Jun-09 9:00 AM Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show." The Hollywood Reporter and TelevisionWeek as well as Associate Editor of Forbes, Editor-in-Chief of eStar.com, a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner. Block is author of the critically acclaimed non-fiction book "OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee." He served for three years as Executive Director of the Los Angeles Press Club and remains an honorary board member. Block has won a number of honors, including two LA Press Club Awards and in 2005 was presented the prestigious Journalism Award from the Caucus For Television Producers, Directors and Writers by Leslie Moonves. Block is nominated for a 2007 LA Press Club award for his article on the untold true story of the movie “Rocky.” Block has extensive on air experience in both radio and TV. He has been on news and entertainment shows and done commentary for stations in Miami, Detroit, New York, Los Angeles, San Francisco and elsewhere. He is frequently quoted both in print and by the electronic media. Recent appearances have included the O’Reilly Factor on Fox News Channel along with appearances on outlets such as CNN, CNBC,  KNBC and E! News. Block is a popular public speaker and moderator. His recent panels for the Museum of TV and Radio have included an interview with Roseanne Barr, a look at the show “Prison Break” and a panel on the image of Arabs in primetime featuring the executive producers of “24” and “Lost.” Block has served on a number of charitable boards including the Will Rogers Motion Picture Pioneers Foundation and was as a juror for the American Film Institute and Gerald Loeb Awards, among others. A native of Syracuse, N.Y. and graduate of Ithaca College, Block lives in Encino, Calif., with his wife, actress and producer Jodi Taylor. He is the father of singer-songwriter Hayley Taylor. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 12-Jun-09 9:00 AM tag:odeo.com,2009-06-12,24706517 Fri, 12 Jun 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24666548-Charismatic-Author-Nick-Morgan-Describes-How-Trust-and-Transparency-Lead-the-Way-to-Authenticity Co-host Brad Forsythe interviews Nick Morgan, one of America's top communication and speech coaches. He founded Public Words in 1997 and works with business, political and educational leaders. His methods, which are well-known for challenging conventional thinking, have been published worldwide. He is a Fellow at Harvard’s Kennedy School of Government, affiliated with the Center for Public Leadership, and formerly served as editor of the Harvard Management Communication Letter.  He has also taught at the University of Virginia and Princeton University, and was a speech writer for Virginia Governor Charles S. Robb. He is the author of the acclaimed book Working the Room: How to Move People to Action through Audience-Centered Speaking (Harvard), reprinted in paperback as Give Your Speech, Change the World: How to Move Your Audience to Action. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  5-Jun-09 9:00 AM Co-host Brad Forsythe interviews Nick Morgan, one of America's top communication and speech coaches. He founded Public Words in 1997 and works with business, political and educational leaders. His methods, which are well-known for challenging conventional thinking, have been published worldwide. He is a Fellow at Harvard’s Kennedy School of Government, affiliated with the Center for Public Leadership, and formerly served as editor of the Harvard Management Communication Letter.  He has also taught at the University of Virginia and Princeton University, and was a speech writer for Virginia Governor Charles S. Robb. He is the author of the acclaimed book Working the Room: How to Move People to Action through Audience-Centered Speaking (Harvard), reprinted in paperback as Give Your Speech, Change the World: How to Move Your Audience to Action. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  5-Jun-09 9:00 AM Co-host Brad Forsythe interviews Nick Morgan, one of America's top communication and speech coaches. He founded Public Words in 1997 and works with business, political and educational leaders. His methods, which are well-known for challenging conventional thinking, have been published worldwide. He is a Fellow at Harvard’s Kennedy School of Government, affiliated with the Center for Public Leadership, and formerly served as editor of the Harvard Management Communication Letter.  He has also taught at the University of Virginia and Princeton University, and was a speech writer for Virginia Governor Charles S. Robb. He is the author of the acclaimed book Working the Room: How to Move People to Action through Audience-Centered Speaking (Harvard), reprinted in paperback as Give Your Speech, Change the World: How to Move Your Audience to Action. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  5-Jun-09 9:00 AM tag:odeo.com,2009-06-05,24666548 Fri, 05 Jun 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24637058-Marketing-Strategist-and-Author-David-Meerman-Scott-Puts-A-World-Wide-Spin-On-How-to-Create-Buzz-For-Your-Brand Co-host Brad Forsythe interviews David Meerman Scott, a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing & PR is an award-winning BusinessWeek bestseller and is being published in 24 languages. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.   David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over thirty countries on four continents.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  29-May-09 9:00 AM Co-host Brad Forsythe interviews David Meerman Scott, a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing & PR is an award-winning BusinessWeek bestseller and is being published in 24 languages. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.   David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over thirty countries on four continents.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  29-May-09 9:00 AM Co-host Brad Forsythe interviews David Meerman Scott, a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing & PR is an award-winning BusinessWeek bestseller and is being published in 24 languages. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.   David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over thirty countries on four continents.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  29-May-09 9:00 AM tag:odeo.com,2009-05-29,24637058 Fri, 29 May 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24603590-Co-Author-David-Edery-Explains-How-Gamers-and-the-Video-Games-They-Play-Can-Become-Game-Changers-For-Today-s-Well-Informed-Marketer Co-Host Brad Forsythe interviews David Edery, Founder and Principal of Fuzbi LLC, a consulting firm focused on video game development. Prior to founding Fuzbi, David was the Worldwide Games Portfolio Manager for Microsoft’s Xbox Live Arcade service, and an Associate Director of the MIT Comparative Media Studies Program before joining Microsoft.   At MIT, David co-founded the Convergence Culture Consortium, a research partnership with corporations such as MTV Networks and Turner Broadcasting; he remains a research affiliate of the Consortium. David received his MBA from the MIT Sloan School of Management and his BA from Brandeis University.   He has published articles in the Harvard Business Review and several game industry publications and has spoken at many entertainment industry conferences. He maintains a personal blog called "Game Tycoon" at: http://www.edery.org.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative disc... Co-Host Brad Forsythe interviews David Edery, Founder and Principal of Fuzbi LLC, a consulting firm focused on video game development. Prior to founding Fuzbi, David was the Worldwide Games Portfolio Manager for Microsoft’s Xbox Live Arcade service, and an Associate Director of the MIT Comparative Media Studies Program before joining Microsoft.   At MIT, David co-founded the Convergence Culture Consortium, a research partnership with corporations such as MTV Networks and Turner Broadcasting; he remains a research affiliate of the Consortium. David received his MBA from the MIT Sloan School of Management and his BA from Brandeis University.   He has published articles in the Harvard Business Review and several game industry publications and has spoken at many entertainment industry conferences. He maintains a personal blog called "Game Tycoon" at: http://www.edery.org.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    22-May-09 9:00 AM Co-Host Brad Forsythe interviews David Edery, Founder and Principal of Fuzbi LLC, a consulting firm focused on video game development. Prior to founding Fuzbi, David was the Worldwide Games Portfolio Manager for Microsoft’s Xbox Live Arcade service, and an Associate Director of the MIT Comparative Media Studies Program before joining Microsoft.   At MIT, David co-founded the Convergence Culture Consortium, a research partnership with corporations such as MTV Networks and Turner Broadcasting; he remains a research affiliate of the Consortium. David received his MBA from the MIT Sloan School of Management and his BA from Brandeis University.   He has published articles in the Harvard Business Review and several game industry publications and has spoken at many entertainment industry conferences. He maintains a personal blog called "Game Tycoon" at: http://www.edery.org.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    22-May-09 9:00 AM tag:odeo.com,2009-05-22,24603590 Fri, 22 May 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24534614-Executive-Creative-Director-and-Consultant-Tom-Attea-Illustrates-How-the-Usual-Approach-to-Advertising-Creativity-Wastes-Billions-Through-Unfocused-Messaging Co-host Brad Forsythe interviews Tom Attea, author of The Secrets to Successful Creative Advertising. Tom has held executive creative positions at some of New York’s finest advertising agencies, including Young & Rubicam and agencies of the Interpublic Group.  He has written extraordinarily successful creative advertising for many major brands, such as Dr Pepper, Jell-O, Gray Poupon, Time magazine, The Village Voice, Lifetime television, Citibank and many others.  Tom has won all the major advertising creative awards, including four Clios in one night, Gold and Silver Lions from The International Advertising Film Festival in Cannes, The Gold Mobius, The Gold Telly, The Andy, The Effie, and awards from The Copy Club of New York, The Art Directors Club of New York, The One Show, and International Broadcast Awards. Three commercials he wrote for Dr Pepper are in the permanent collection of the Museum of Television and Radio in New York.  At Young & Rubicam, while... Co-host Brad Forsythe interviews Tom Attea, author of The Secrets to Successful Creative Advertising. Tom has held executive creative positions at some of New York’s finest advertising agencies, including Young & Rubicam and agencies of the Interpublic Group.  He has written extraordinarily successful creative advertising for many major brands, such as Dr Pepper, Jell-O, Gray Poupon, Time magazine, The Village Voice, Lifetime television, Citibank and many others.  Tom has won all the major advertising creative awards, including four Clios in one night, Gold and Silver Lions from The International Advertising Film Festival in Cannes, The Gold Mobius, The Gold Telly, The Andy, The Effie, and awards from The Copy Club of New York, The Art Directors Club of New York, The One Show, and International Broadcast Awards. Three commercials he wrote for Dr Pepper are in the permanent collection of the Museum of Television and Radio in New York.  At Young & Rubicam, while creating successful, award-winning advertising, he conducted the copywriting training program. During his tenure, he developed ways to explain the craft of copywriting that he shares with the reader. He was also the head writer for Concepts, the agency’s new-product unit, and he includes a chapter on the secrets of successful new product development.  Today, he is the President & Creative Director of his own consulting firm, Heavy Creative, Inc. (www.HeavyCreative.com). The company specializes in confidential creative problem-solving for advertisers and agencies. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   1-May-09 9:00 AM Co-host Brad Forsythe interviews Tom Attea, author of The Secrets to Successful Creative Advertising. Tom has held executive creative positions at some of New York’s finest advertising agencies, including Young & Rubicam and agencies of the Interpublic Group.  He has written extraordinarily successful creative advertising for many major brands, such as Dr Pepper, Jell-O, Gray Poupon, Time magazine, The Village Voice, Lifetime television, Citibank and many others.  Tom has won all the major advertising creative awards, including four Clios in one night, Gold and Silver Lions from The International Advertising Film Festival in Cannes, The Gold Mobius, The Gold Telly, The Andy, The Effie, and awards from The Copy Club of New York, The Art Directors Club of New York, The One Show, and International Broadcast Awards. Three commercials he wrote for Dr Pepper are in the permanent collection of the Museum of Television and Radio in New York.  At Young & Rubicam, while creating successful, award-winning advertising, he conducted the copywriting training program. During his tenure, he developed ways to explain the craft of copywriting that he shares with the reader. He was also the head writer for Concepts, the agency’s new-product unit, and he includes a chapter on the secrets of successful new product development.  Today, he is the President & Creative Director of his own consulting firm, Heavy Creative, Inc. (www.HeavyCreative.com). The company specializes in confidential creative problem-solving for advertisers and agencies. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   1-May-09 9:00 AM tag:odeo.com,2009-05-01,24534614 Fri, 01 May 2009 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24442343-The-Good-Bad-and-Ugly-On-Greenwashing-As-Told-By-One-of-the-Creators-of-the-Greenwashing-Index Co-host Brad Forsythe interviews Ted Burton, Executive Vice President of EnviroMedia Social Marketing. Ted has 20 years’ experience in news, public relations, strategic media relations, advertising and marketing. He has a broad range of agency, newsroom and public agency experience and is a strategic thinker, planner and technician behind award-winning, effective, issue-oriented campaigns.  As executive vice president, he oversees the agency’s public relations, marketing and advertising efforts, as well as directs EnviroMedia’s self-promotion. He manages a wide range of projects for state, federal, corporate and nonprofit clients. He also provides crisis communication planning and media training for EnviroMedia’s clients.  Select key client and project accomplishments include consistently earning media relations’ “grand slams” for clients on a wide range of issues using comprehensive, proactive and strategic media relation tactics; establishing trusted media contacts with ... Co-host Brad Forsythe interviews Ted Burton, Executive Vice President of EnviroMedia Social Marketing. Ted has 20 years’ experience in news, public relations, strategic media relations, advertising and marketing. He has a broad range of agency, newsroom and public agency experience and is a strategic thinker, planner and technician behind award-winning, effective, issue-oriented campaigns.  As executive vice president, he oversees the agency’s public relations, marketing and advertising efforts, as well as directs EnviroMedia’s self-promotion. He manages a wide range of projects for state, federal, corporate and nonprofit clients. He also provides crisis communication planning and media training for EnviroMedia’s clients.  Select key client and project accomplishments include consistently earning media relations’ “grand slams” for clients on a wide range of issues using comprehensive, proactive and strategic media relation tactics; establishing trusted media contacts with local, state and national reporters to help clients tell their story; and mentoring clients on media relations challenges and helping them navigate through difficult situations.  Burton is a 2003 Leadership Austin graduate and currently serves on their board of directors. He volunteers for a number of nonprofit organizations and is the former VP of Public Service for the Austin Advertising Federation, where he was the two-time winner of the Unsung Hero Award.  Burton received a Bachelor of Journalism from the University of Texas at Austin. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  10-Apr-09 9:00 AM Co-host Brad Forsythe interviews Ted Burton, Executive Vice President of EnviroMedia Social Marketing. Ted has 20 years’ experience in news, public relations, strategic media relations, advertising and marketing. He has a broad range of agency, newsroom and public agency experience and is a strategic thinker, planner and technician behind award-winning, effective, issue-oriented campaigns.  As executive vice president, he oversees the agency’s public relations, marketing and advertising efforts, as well as directs EnviroMedia’s self-promotion. He manages a wide range of projects for state, federal, corporate and nonprofit clients. He also provides crisis communication planning and media training for EnviroMedia’s clients.  Select key client and project accomplishments include consistently earning media relations’ “grand slams” for clients on a wide range of issues using comprehensive, proactive and strategic media relation tactics; establishing trusted media contacts with local, state and national reporters to help clients tell their story; and mentoring clients on media relations challenges and helping them navigate through difficult situations.  Burton is a 2003 Leadership Austin graduate and currently serves on their board of directors. He volunteers for a number of nonprofit organizations and is the former VP of Public Service for the Austin Advertising Federation, where he was the two-time winner of the Unsung Hero Award.  Burton received a Bachelor of Journalism from the University of Texas at Austin. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  10-Apr-09 9:00 AM tag:odeo.com,2009-04-10,24442343 Fri, 10 Apr 2009 06:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24159867-Hollywood-Reporter-Editor-At-Large-Alex-Ben-Block-Weighs-In-On-the-Oscars-the-Future-of-Network-Television-and-More Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show." The Hollywood Reporter and TelevisionWeek as well as Associate Editor of Forbes, Editor-in-Chief of eStar.com, a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner. Block is author of the critically acclaimed non-fiction book "OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee." He served for three years as Executive Director of the Los Angeles Press Club and remains an honorary board member. Block has won a number of honors, ... Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show." The Hollywood Reporter and TelevisionWeek as well as Associate Editor of Forbes, Editor-in-Chief of eStar.com, a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner. Block is author of the critically acclaimed non-fiction book "OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee." He served for three years as Executive Director of the Los Angeles Press Club and remains an honorary board member. Block has won a number of honors, including two LA Press Club Awards and in 2005 was presented the prestigious Journalism Award from the Caucus For Television Producers, Directors and Writers by Leslie Moonves. Block is nominated for a 2007 LA Press Club award for his article on the untold true story of the movie “Rocky.” Block has extensive on air experience in both radio and TV. He has been on news and entertainment shows and done commentary for stations in Miami, Detroit, New York, Los Angeles, San Francisco and elsewhere. He is frequently quoted both in print and by the electronic media. Recent appearances have included the O’Reilly Factor on Fox News Channel along with appearances on outlets such as CNN, CNBC,  KNBC and E! News. Block is a popular public speaker and moderator. His recent panels for the Museum of TV and Radio have included an interview with Roseanne Barr, a look at the show “Prison Break” and a panel on the image of Arabs in primetime featuring the executive producers of “24” and “Lost.” Block has served on a number of charitable boards including the Will Rogers Motion Picture Pioneers Foundation and was as a juror for the American Film Institute and Gerald Loeb Awards, among others. A native of Syracuse, N.Y. and graduate of Ithaca College, Block lives in Encino, Calif., with his wife, actress and producer Jodi Taylor. He is the father of singer-songwriter Hayley Taylor. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 20-Feb-09 9:00 AM Co-Host Brad Forsythe interviews Alex Ben Block, Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show." The Hollywood Reporter and TelevisionWeek as well as Associate Editor of Forbes, Editor-in-Chief of eStar.com, a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner. Block is author of the critically acclaimed non-fiction book "OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee." He served for three years as Executive Director of the Los Angeles Press Club and remains an honorary board member. Block has won a number of honors, including two LA Press Club Awards and in 2005 was presented the prestigious Journalism Award from the Caucus For Television Producers, Directors and Writers by Leslie Moonves. Block is nominated for a 2007 LA Press Club award for his article on the untold true story of the movie “Rocky.” Block has extensive on air experience in both radio and TV. He has been on news and entertainment shows and done commentary for stations in Miami, Detroit, New York, Los Angeles, San Francisco and elsewhere. He is frequently quoted both in print and by the electronic media. Recent appearances have included the O’Reilly Factor on Fox News Channel along with appearances on outlets such as CNN, CNBC,  KNBC and E! News. Block is a popular public speaker and moderator. His recent panels for the Museum of TV and Radio have included an interview with Roseanne Barr, a look at the show “Prison Break” and a panel on the image of Arabs in primetime featuring the executive producers of “24” and “Lost.” Block has served on a number of charitable boards including the Will Rogers Motion Picture Pioneers Foundation and was as a juror for the American Film Institute and Gerald Loeb Awards, among others. A native of Syracuse, N.Y. and graduate of Ithaca College, Block lives in Encino, Calif., with his wife, actress and producer Jodi Taylor. He is the father of singer-songwriter Hayley Taylor. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 20-Feb-09 9:00 AM tag:odeo.com,2009-02-20,24159867 Fri, 20 Feb 2009 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24111607-Threshold-Executive-Creative-Director-John-Montgomery-Points-Up-How-to-Connect-With-Consumers-Who-Reside-In-a-Digital-World Co-host Brad Forsythe interviews John Montgomery, Founder and Executive Creative Director of Threshold Interactive, an award winning digital marketing agency based in Culver City, CA.  John leads both the creative and client teams on such high-profile brands as Nestlé Butterfinger, Baby Ruth, Harrah’s, Fox, Disney Interactive, Starz Media, Paramount Farms, Sunkist Pistachios and Sony Television Worldwide. John started his career in youth marketing and product design within the apparel industry. He designed clothing collections and created marketing campaign for brands such as Rampage, Dr. Martens, Hot Topic, Contempo and E-Poch.  After winning many industry accolades for his edgy approach to fashion, he decided to focus his interest in the avant-garde within the entertainment industry.  During the dot-com revolution, he was recruited by College Broadcast (a college-based cable network) to rebrand the company and to launch the online arm of the business.  Joh... Co-host Brad Forsythe interviews John Montgomery, Founder and Executive Creative Director of Threshold Interactive, an award winning digital marketing agency based in Culver City, CA.  John leads both the creative and client teams on such high-profile brands as Nestlé Butterfinger, Baby Ruth, Harrah’s, Fox, Disney Interactive, Starz Media, Paramount Farms, Sunkist Pistachios and Sony Television Worldwide. John started his career in youth marketing and product design within the apparel industry. He designed clothing collections and created marketing campaign for brands such as Rampage, Dr. Martens, Hot Topic, Contempo and E-Poch.  After winning many industry accolades for his edgy approach to fashion, he decided to focus his interest in the avant-garde within the entertainment industry.  During the dot-com revolution, he was recruited by College Broadcast (a college-based cable network) to rebrand the company and to launch the online arm of the business.  John worked on the senior management team, building the company from a dozen people to nearly one hundred, and then helped to sell the company during the turmoil of the Internet collapse of 2000. John has been instrumental in the development of Beta Records, originally helping to get V1 of the Beta Platform off the ground.  He eventually became Beta’s first board member.  In addition to his roles with Beta Records and Threshold Interactive, John is an active speaker at conferences related to digital content development, youth marketing and interactive marketing.  John is also a writer/director and an active ecolonomist. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 13-Feb-09 9:00 AM Co-host Brad Forsythe interviews John Montgomery, Founder and Executive Creative Director of Threshold Interactive, an award winning digital marketing agency based in Culver City, CA.  John leads both the creative and client teams on such high-profile brands as Nestlé Butterfinger, Baby Ruth, Harrah’s, Fox, Disney Interactive, Starz Media, Paramount Farms, Sunkist Pistachios and Sony Television Worldwide. John started his career in youth marketing and product design within the apparel industry. He designed clothing collections and created marketing campaign for brands such as Rampage, Dr. Martens, Hot Topic, Contempo and E-Poch.  After winning many industry accolades for his edgy approach to fashion, he decided to focus his interest in the avant-garde within the entertainment industry.  During the dot-com revolution, he was recruited by College Broadcast (a college-based cable network) to rebrand the company and to launch the online arm of the business.  John worked on the senior management team, building the company from a dozen people to nearly one hundred, and then helped to sell the company during the turmoil of the Internet collapse of 2000. John has been instrumental in the development of Beta Records, originally helping to get V1 of the Beta Platform off the ground.  He eventually became Beta’s first board member.  In addition to his roles with Beta Records and Threshold Interactive, John is an active speaker at conferences related to digital content development, youth marketing and interactive marketing.  John is also a writer/director and an active ecolonomist. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 13-Feb-09 9:00 AM tag:odeo.com,2009-02-13,24111607 Fri, 13 Feb 2009 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24056017-Drink-in-the-Wisdom-of-Mark-DiMassimo-Agency-Founder-and-CEO-of-DiMassimo-Goldstein-As-He-Shares-Insights-to-Waging-War-Against-Bottled-Water Co-host Brad Forsythe interviews Mark DiMassimo, Founder, CEO and Chief Brand Officer of DiMassimo Goldstein (DIGO). DIGO is an independent, integrated, marketing strategy, brand and business-building, digital, direct and advertising agency, which Mark originally founded as DiMassimo Brand Advertising twelve years ago in Manhattan.  He is also Co-Founder of TAPPENING, which promotes healthy, environmentally friendly tap water and sells reusable bottles at www.tappening.com Mark is a multiple Effie Award winner for both consumer and b2b campaigns and his work across a variety of categories and media has been featured in countless books, anthologies and awards annuals. The agency's current b2b clients include American Business Media, J.H. Cohn, Max.MD, GARP - the Global Association of Risk Professionals, Gerson Lehrman Group and a Very Large Consulting Company that Prefers to Remain Nameless.  The agency works with "brave marketers" in b2b and consumer categories across a sp... Co-host Brad Forsythe interviews Mark DiMassimo, Founder, CEO and Chief Brand Officer of DiMassimo Goldstein (DIGO). DIGO is an independent, integrated, marketing strategy, brand and business-building, digital, direct and advertising agency, which Mark originally founded as DiMassimo Brand Advertising twelve years ago in Manhattan.  He is also Co-Founder of TAPPENING, which promotes healthy, environmentally friendly tap water and sells reusable bottles at www.tappening.com Mark is a multiple Effie Award winner for both consumer and b2b campaigns and his work across a variety of categories and media has been featured in countless books, anthologies and awards annuals. The agency's current b2b clients include American Business Media, J.H. Cohn, Max.MD, GARP - the Global Association of Risk Professionals, Gerson Lehrman Group and a Very Large Consulting Company that Prefers to Remain Nameless.  The agency works with "brave marketers" in b2b and consumer categories across a spectrum of categories with a focus on "health, wealth and pursuit of happiness (education, innovation and entrepreneurship)." Mark’s personal mantra is, “Keep using your powers for good.” He believes that the power to influence people through media comes with a responsibility to limit harm and to actively promote good. DIGO makes passion for an organization’s mission a key criterion in selecting clients. The agency also does extensive pro bono work, including award-winning campaigns for the Partnership for a Drug-Free America, The American Red Cross, the National Mental Health Association, Dr. Mehmet Oz’s HealthCorps, among others. Mark serves on the board of Rare Conservation, and with both the Advisory Board and Creative Review Committees of the Partnership for a Drug-Free America. Mark is featured in the best-selling Leadership Secrets of the World’s Most Successful CEOs. He is also co-author of Inside the Minds: INNOVATION and the upcoming Branding as an Advertising Strategy. He is currently working on an article for AdAge on Evolutionary Marketing.  A familiar face on CNBC, CNN, Bloomberg, FoxNews and FoxBusiness Channel, Mark is often quoted in the media. Mark lives in Westchester County and is the happy husband of Jill and the devoted father of Max, Alex and Jack. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   6-Feb-09 9:00 AM Co-host Brad Forsythe interviews Mark DiMassimo, Founder, CEO and Chief Brand Officer of DiMassimo Goldstein (DIGO). DIGO is an independent, integrated, marketing strategy, brand and business-building, digital, direct and advertising agency, which Mark originally founded as DiMassimo Brand Advertising twelve years ago in Manhattan.  He is also Co-Founder of TAPPENING, which promotes healthy, environmentally friendly tap water and sells reusable bottles at www.tappening.com Mark is a multiple Effie Award winner for both consumer and b2b campaigns and his work across a variety of categories and media has been featured in countless books, anthologies and awards annuals. The agency's current b2b clients include American Business Media, J.H. Cohn, Max.MD, GARP - the Global Association of Risk Professionals, Gerson Lehrman Group and a Very Large Consulting Company that Prefers to Remain Nameless.  The agency works with "brave marketers" in b2b and consumer categories across a spectrum of categories with a focus on "health, wealth and pursuit of happiness (education, innovation and entrepreneurship)." Mark’s personal mantra is, “Keep using your powers for good.” He believes that the power to influence people through media comes with a responsibility to limit harm and to actively promote good. DIGO makes passion for an organization’s mission a key criterion in selecting clients. The agency also does extensive pro bono work, including award-winning campaigns for the Partnership for a Drug-Free America, The American Red Cross, the National Mental Health Association, Dr. Mehmet Oz’s HealthCorps, among others. Mark serves on the board of Rare Conservation, and with both the Advisory Board and Creative Review Committees of the Partnership for a Drug-Free America. Mark is featured in the best-selling Leadership Secrets of the World’s Most Successful CEOs. He is also co-author of Inside the Minds: INNOVATION and the upcoming Branding as an Advertising Strategy. He is currently working on an article for AdAge on Evolutionary Marketing.  A familiar face on CNBC, CNN, Bloomberg, FoxNews and FoxBusiness Channel, Mark is often quoted in the media. Mark lives in Westchester County and is the happy husband of Jill and the devoted father of Max, Alex and Jack. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   6-Feb-09 9:00 AM tag:odeo.com,2009-02-06,24056017 Fri, 06 Feb 2009 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24056018-Chairman-and-Chief-Creative-Officer-Steffan-Postaer-Shares-his-Novel-Ideas-and-Philosophical-Challenges-of-Working-in-the-Ad-Industry Co-host Brad Forsythe interviews Steffan Postaer, Author of the Happy Soul Industry. A copywriter by trade, Steffan is perhaps best known for his provocative work on behalf of Altoids, The Curiously Strong Mints.  Other highlights of his career include co-authoring the famous “Not your father’s Oldsmobile” campaign and penning a commercial for Heinz, which won a Gold Lion at the Cannes Lions International Advertising Festival. Now Chairman and Chief Creative Officer of one of the world’s largest advertising concerns, Euro RSCG Chicago, Steffan is responsible for overall creative leadership and quality of the creative product.  He is the recipient of advertising’s most prestigious awards including a Kelly Award, Best of Show, and gold and silver awards at competitions such as the One Show, the Addy Awards, and the Cannes Lions Festival. Steffan’s short stories have been included in the 1994 and 1995 editions of New Voices in Poetry and Prose.  His first Novel, The Last... Co-host Brad Forsythe interviews Steffan Postaer, Author of the Happy Soul Industry. A copywriter by trade, Steffan is perhaps best known for his provocative work on behalf of Altoids, The Curiously Strong Mints.  Other highlights of his career include co-authoring the famous “Not your father’s Oldsmobile” campaign and penning a commercial for Heinz, which won a Gold Lion at the Cannes Lions International Advertising Festival. Now Chairman and Chief Creative Officer of one of the world’s largest advertising concerns, Euro RSCG Chicago, Steffan is responsible for overall creative leadership and quality of the creative product.  He is the recipient of advertising’s most prestigious awards including a Kelly Award, Best of Show, and gold and silver awards at competitions such as the One Show, the Addy Awards, and the Cannes Lions Festival. Steffan’s short stories have been included in the 1994 and 1995 editions of New Voices in Poetry and Prose.  His first Novel, The Last Generation, was published by Inkwater Press.  The story was later optioned by Touchstone Television for a TV series. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    30-Jan-09 9:00 AM Co-host Brad Forsythe interviews Steffan Postaer, Author of the Happy Soul Industry. A copywriter by trade, Steffan is perhaps best known for his provocative work on behalf of Altoids, The Curiously Strong Mints.  Other highlights of his career include co-authoring the famous “Not your father’s Oldsmobile” campaign and penning a commercial for Heinz, which won a Gold Lion at the Cannes Lions International Advertising Festival. Now Chairman and Chief Creative Officer of one of the world’s largest advertising concerns, Euro RSCG Chicago, Steffan is responsible for overall creative leadership and quality of the creative product.  He is the recipient of advertising’s most prestigious awards including a Kelly Award, Best of Show, and gold and silver awards at competitions such as the One Show, the Addy Awards, and the Cannes Lions Festival. Steffan’s short stories have been included in the 1994 and 1995 editions of New Voices in Poetry and Prose.  His first Novel, The Last Generation, was published by Inkwater Press.  The story was later optioned by Touchstone Television for a TV series. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.    30-Jan-09 9:00 AM tag:odeo.com,2009-01-30,24056018 Fri, 30 Jan 2009 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24056020-Publicist-to-the-Stars-Howard-Bragman-Shares-the-Limelight-and-Explains-How-to-Draw-Attention-to-Your-Company-Your-Social-Cause-or-Yourself Co-host Brad Forsythe interviews Howard Bragman, Author of Where’s My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve. Howard has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. Howard founded a strategic media and public relations agency, Fifteen Minutes, in 2005, which represents a broad yet focused client base in a diverse range of areas:  personality, corporate entertainment, special events, consumer products, gay/lesbian market, media training and crisis management. He has media trained hundreds of people including actors, CEOs, physicians, elected officials and attorneys. Howard's book, Where's My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve, is set for release in January 2009.  Published by The Penguin Group, the book contains insight and advice from Howard's years in the business of public relations, as well as accounts of his numerous experi... Co-host Brad Forsythe interviews Howard Bragman, Author of Where’s My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve. Howard has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. Howard founded a strategic media and public relations agency, Fifteen Minutes, in 2005, which represents a broad yet focused client base in a diverse range of areas:  personality, corporate entertainment, special events, consumer products, gay/lesbian market, media training and crisis management. He has media trained hundreds of people including actors, CEOs, physicians, elected officials and attorneys. Howard's book, Where's My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve, is set for release in January 2009.  Published by The Penguin Group, the book contains insight and advice from Howard's years in the business of public relations, as well as accounts of his numerous experiences dealing with Hollywood celebrities and major corporations. In addition to founding Bragman Nyman Cafarelli Public Relations and Marketing (BNC) in 1989, Howard was also an adjunct professor of Public Relations at the University of Southern California’s Annenberg School for Communications for six years. He has been honored for his teaching excellence by his students and the University. Howard is a nationally respected crisis counselor and has provided litigation support for a significant number of high-profile cases and individuals. These include: Joseph Steffan who was kicked out of the US Naval Academy for his sexual orientation; The Lewinsky Family; and Sharon Smith in Smith v. Knoller, a high-profile civil rights and justice trial involving a tragic dog mauling death. He has written bylined articles for publications including: Advertising Age, The Advocate, The Los Angeles Times and Playboy. A frequent television guest on issues involving the entertainment industry and popular culture, Howard has appeared on local and network news programs more than 100 times including Oprah, The Today Show, CNN, ABC, CBS, NBC, MSNBC, CNBC, Fox and E, as well as in hundreds of national magazines and local newspapers. He has been a featured speaker for numerous groups including The US Conference of Mayors; The UJC Youth Congress; and many others. Howard Bragman was born and raised in Flint, Michigan and graduated with a B.A. from The University of Michigan, in Journalism and Psychology in 1978. Previous to starting his agency he was a vice president in the Chicago and Los Angeles offices of Burson-Marsteller Public Relations. He resides in Los Angeles with his partner, Chuck O'Donnell, a nationally-respected horse trainer, two dogs and a parrot. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  23-Jan-09 9:00 AM Co-host Brad Forsythe interviews Howard Bragman, Author of Where’s My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve. Howard has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. Howard founded a strategic media and public relations agency, Fifteen Minutes, in 2005, which represents a broad yet focused client base in a diverse range of areas:  personality, corporate entertainment, special events, consumer products, gay/lesbian market, media training and crisis management. He has media trained hundreds of people including actors, CEOs, physicians, elected officials and attorneys. Howard's book, Where's My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve, is set for release in January 2009.  Published by The Penguin Group, the book contains insight and advice from Howard's years in the business of public relations, as well as accounts of his numerous experiences dealing with Hollywood celebrities and major corporations. In addition to founding Bragman Nyman Cafarelli Public Relations and Marketing (BNC) in 1989, Howard was also an adjunct professor of Public Relations at the University of Southern California’s Annenberg School for Communications for six years. He has been honored for his teaching excellence by his students and the University. Howard is a nationally respected crisis counselor and has provided litigation support for a significant number of high-profile cases and individuals. These include: Joseph Steffan who was kicked out of the US Naval Academy for his sexual orientation; The Lewinsky Family; and Sharon Smith in Smith v. Knoller, a high-profile civil rights and justice trial involving a tragic dog mauling death. He has written bylined articles for publications including: Advertising Age, The Advocate, The Los Angeles Times and Playboy. A frequent television guest on issues involving the entertainment industry and popular culture, Howard has appeared on local and network news programs more than 100 times including Oprah, The Today Show, CNN, ABC, CBS, NBC, MSNBC, CNBC, Fox and E, as well as in hundreds of national magazines and local newspapers. He has been a featured speaker for numerous groups including The US Conference of Mayors; The UJC Youth Congress; and many others. Howard Bragman was born and raised in Flint, Michigan and graduated with a B.A. from The University of Michigan, in Journalism and Psychology in 1978. Previous to starting his agency he was a vice president in the Chicago and Los Angeles offices of Burson-Marsteller Public Relations. He resides in Los Angeles with his partner, Chuck O'Donnell, a nationally-respected horse trainer, two dogs and a parrot. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  23-Jan-09 9:00 AM tag:odeo.com,2009-01-23,24056020 Fri, 23 Jan 2009 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23898136-Serial-Entrepreneur-Author-and-Marketing-Expert-Lynda-Resnick-Shares-Her-Insights-on-What-it-Takes-to-Succeed-in-Business-and-Life Co-host Brad Forsythe interviews Lynda Resnick, Author of Rubies in the Orchard. Lynda began her career at the age of nineteen, when she founded a full-service advertising agency. Successfully running this business so early in her career enabled her to gain invaluable and practical marketing experience which, coupled with her sound entrepreneurial instincts and quick wit, has been the hallmark of her 40-year career. In 1979, the Resnicks purchased a fledgling floral wire service called Teleflora. Lynda left advertising and brought her skills to that enterprise as Executive Vice President of Marketing. In 1980, “Flowers in a Gift” earned her one of advertising’s highest accolades, a Gold Effie Award. She ascended to Chairman of the company and continues to shape the product line and influence the direction of the company’s transformation from an ordinary wire service to a technology-driven business. Lynda has been dubbed the PomQueen for obvious reasons. In 2003, only 12 percent of t... Co-host Brad Forsythe interviews Lynda Resnick, Author of Rubies in the Orchard. Lynda began her career at the age of nineteen, when she founded a full-service advertising agency. Successfully running this business so early in her career enabled her to gain invaluable and practical marketing experience which, coupled with her sound entrepreneurial instincts and quick wit, has been the hallmark of her 40-year career. In 1979, the Resnicks purchased a fledgling floral wire service called Teleflora. Lynda left advertising and brought her skills to that enterprise as Executive Vice President of Marketing. In 1980, “Flowers in a Gift” earned her one of advertising’s highest accolades, a Gold Effie Award. She ascended to Chairman of the company and continues to shape the product line and influence the direction of the company’s transformation from an ordinary wire service to a technology-driven business. Lynda has been dubbed the PomQueen for obvious reasons. In 2003, only 12 percent of the population even knew what a pomegranate was. Today, thanks to the tireless efforts of Lynda and her team at POM Wonderful, pomegranates are ubiquitous in our culture and their astonishing health benefits are well known due to her company’s investment of more than $25 million in scientific research, which has been strategically promoted. After acquiring FIJI Water in early 2005, Lynda quickly orchestrated a brand identity relaunch focused on communicating the unique advantages of artesian water. Today, FIJI Water is now the largest imported bottled water in the United States. But that’s not the whole story. In 2007, Lynda led the development of FIJI Green, a multi-faceted sustainability program that makes FIJI Water the first carbon negative beverage product in the world. Lynda and Stewart also own Paramount Farms and Paramount Citrus Companies, making them the largest farmers of tree crops in the United States with the nation’s largest orchards and processing plants for citrus, almonds and pistachios. Lynda continues to create and build successful brands for their crops, which includes the ground-breaking and healthy pistachio treat Everybody’s Nuts, the company’s growing global brand, Wonderful Pistachios and Cuties brand mandarin oranges, so named by Lynda herself, which are growing in popularity in the United States. Lynda reveals her secrets for creating memorable brands and pioneering fresh approaches to launch and promote them in her new book, RUBIES IN THE ORCHARD, to be published by Random House in February 2009. The Resnicks are proud parents and grandparents and maintain homes in Beverly Hills, California and Aspen, Colorado. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 16-Jan-09 2:00 PM Co-host Brad Forsythe interviews Lynda Resnick, Author of Rubies in the Orchard. Lynda began her career at the age of nineteen, when she founded a full-service advertising agency. Successfully running this business so early in her career enabled her to gain invaluable and practical marketing experience which, coupled with her sound entrepreneurial instincts and quick wit, has been the hallmark of her 40-year career. In 1979, the Resnicks purchased a fledgling floral wire service called Teleflora. Lynda left advertising and brought her skills to that enterprise as Executive Vice President of Marketing. In 1980, “Flowers in a Gift” earned her one of advertising’s highest accolades, a Gold Effie Award. She ascended to Chairman of the company and continues to shape the product line and influence the direction of the company’s transformation from an ordinary wire service to a technology-driven business. Lynda has been dubbed the PomQueen for obvious reasons. In 2003, only 12 percent of the population even knew what a pomegranate was. Today, thanks to the tireless efforts of Lynda and her team at POM Wonderful, pomegranates are ubiquitous in our culture and their astonishing health benefits are well known due to her company’s investment of more than $25 million in scientific research, which has been strategically promoted. After acquiring FIJI Water in early 2005, Lynda quickly orchestrated a brand identity relaunch focused on communicating the unique advantages of artesian water. Today, FIJI Water is now the largest imported bottled water in the United States. But that’s not the whole story. In 2007, Lynda led the development of FIJI Green, a multi-faceted sustainability program that makes FIJI Water the first carbon negative beverage product in the world. Lynda and Stewart also own Paramount Farms and Paramount Citrus Companies, making them the largest farmers of tree crops in the United States with the nation’s largest orchards and processing plants for citrus, almonds and pistachios. Lynda continues to create and build successful brands for their crops, which includes the ground-breaking and healthy pistachio treat Everybody’s Nuts, the company’s growing global brand, Wonderful Pistachios and Cuties brand mandarin oranges, so named by Lynda herself, which are growing in popularity in the United States. Lynda reveals her secrets for creating memorable brands and pioneering fresh approaches to launch and promote them in her new book, RUBIES IN THE ORCHARD, to be published by Random House in February 2009. The Resnicks are proud parents and grandparents and maintain homes in Beverly Hills, California and Aspen, Colorado. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 16-Jan-09 2:00 PM tag:odeo.com,2009-01-16,23898136 Fri, 16 Jan 2009 12:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24056022-Serial-Entrepreneur-Author-and-Marketing-Expert-Lynda-Resnick-Shares-Her-Insights-on-What-it-Takes-to-Succeed-in-Business-and-Life Co-host Brad Forsythe interviews Lynda Resnick, Author of Rubies in the Orchard. Lynda began her career at the age of nineteen, when she founded a full-service advertising agency. Successfully running this business so early in her career enabled her to gain invaluable and practical marketing experience which, coupled with her sound entrepreneurial instincts and quick wit, has been the hallmark of her 40-year career. In 1979, the Resnicks purchased a fledgling floral wire service called Teleflora. Lynda left advertising and brought her skills to that enterprise as Executive Vice President of Marketing. In 1980, “Flowers in a Gift” earned her one of advertising’s highest accolades, a Gold Effie Award. She ascended to Chairman of the company and continues to shape the product line and influence the direction of the company’s transformation from an ordinary wire service to a technology-driven business. Lynda has been dubbed the PomQueen for obvious reasons. In 2003, only 12 percent of t... Co-host Brad Forsythe interviews Lynda Resnick, Author of Rubies in the Orchard. Lynda began her career at the age of nineteen, when she founded a full-service advertising agency. Successfully running this business so early in her career enabled her to gain invaluable and practical marketing experience which, coupled with her sound entrepreneurial instincts and quick wit, has been the hallmark of her 40-year career. In 1979, the Resnicks purchased a fledgling floral wire service called Teleflora. Lynda left advertising and brought her skills to that enterprise as Executive Vice President of Marketing. In 1980, “Flowers in a Gift” earned her one of advertising’s highest accolades, a Gold Effie Award. She ascended to Chairman of the company and continues to shape the product line and influence the direction of the company’s transformation from an ordinary wire service to a technology-driven business. Lynda has been dubbed the PomQueen for obvious reasons. In 2003, only 12 percent of the population even knew what a pomegranate was. Today, thanks to the tireless efforts of Lynda and her team at POM Wonderful, pomegranates are ubiquitous in our culture and their astonishing health benefits are well known due to her company’s investment of more than $25 million in scientific research, which has been strategically promoted. After acquiring FIJI Water in early 2005, Lynda quickly orchestrated a brand identity relaunch focused on communicating the unique advantages of artesian water. Today, FIJI Water is now the largest imported bottled water in the United States. But that’s not the whole story. In 2007, Lynda led the development of FIJI Green, a multi-faceted sustainability program that makes FIJI Water the first carbon negative beverage product in the world. Lynda and Stewart also own Paramount Farms and Paramount Citrus Companies, making them the largest farmers of tree crops in the United States with the nation’s largest orchards and processing plants for citrus, almonds and pistachios. Lynda continues to create and build successful brands for their crops, which includes the ground-breaking and healthy pistachio treat Everybody’s Nuts, the company’s growing global brand, Wonderful Pistachios and Cuties brand mandarin oranges, so named by Lynda herself, which are growing in popularity in the United States. Lynda reveals her secrets for creating memorable brands and pioneering fresh approaches to launch and promote them in her new book, RUBIES IN THE ORCHARD, to be published by Random House in February 2009. The Resnicks are proud parents and grandparents and maintain homes in Beverly Hills, California and Aspen, Colorado. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 16-Jan-09 2:00 PM Co-host Brad Forsythe interviews Lynda Resnick, Author of Rubies in the Orchard. Lynda began her career at the age of nineteen, when she founded a full-service advertising agency. Successfully running this business so early in her career enabled her to gain invaluable and practical marketing experience which, coupled with her sound entrepreneurial instincts and quick wit, has been the hallmark of her 40-year career. In 1979, the Resnicks purchased a fledgling floral wire service called Teleflora. Lynda left advertising and brought her skills to that enterprise as Executive Vice President of Marketing. In 1980, “Flowers in a Gift” earned her one of advertising’s highest accolades, a Gold Effie Award. She ascended to Chairman of the company and continues to shape the product line and influence the direction of the company’s transformation from an ordinary wire service to a technology-driven business. Lynda has been dubbed the PomQueen for obvious reasons. In 2003, only 12 percent of the population even knew what a pomegranate was. Today, thanks to the tireless efforts of Lynda and her team at POM Wonderful, pomegranates are ubiquitous in our culture and their astonishing health benefits are well known due to her company’s investment of more than $25 million in scientific research, which has been strategically promoted. After acquiring FIJI Water in early 2005, Lynda quickly orchestrated a brand identity relaunch focused on communicating the unique advantages of artesian water. Today, FIJI Water is now the largest imported bottled water in the United States. But that’s not the whole story. In 2007, Lynda led the development of FIJI Green, a multi-faceted sustainability program that makes FIJI Water the first carbon negative beverage product in the world. Lynda and Stewart also own Paramount Farms and Paramount Citrus Companies, making them the largest farmers of tree crops in the United States with the nation’s largest orchards and processing plants for citrus, almonds and pistachios. Lynda continues to create and build successful brands for their crops, which includes the ground-breaking and healthy pistachio treat Everybody’s Nuts, the company’s growing global brand, Wonderful Pistachios and Cuties brand mandarin oranges, so named by Lynda herself, which are growing in popularity in the United States. Lynda reveals her secrets for creating memorable brands and pioneering fresh approaches to launch and promote them in her new book, RUBIES IN THE ORCHARD, to be published by Random House in February 2009. The Resnicks are proud parents and grandparents and maintain homes in Beverly Hills, California and Aspen, Colorado. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 16-Jan-09 2:00 PM tag:odeo.com,2009-01-16,24056022 Fri, 16 Jan 2009 12:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24056023-%E2%80%9CWhere-Am-I-Wearing%E2%80%9D-Author-Kelsey-Timmerman-Stitches-Together-His-Adventures-While-Investigating-the-Global-Garment-Industry Co-host Brad Forsythe interviews Kelsey Timmerman, Author of Where Am I Wearing. Kelsey Timmerman is a freelance writer who focuses on globalization, travel, and the outdoors. He has spent the night in Castle Dracula in Romania, gone undercover as an underwear buyer in Bangladesh, played PlayStation in Kosovo, taught an island village to play baseball in Honduras, and in another life, worked as a SCUBA instructor in Key West, Florida.  He lives in Muncie, Indiana. Check out his blog: www.whereamiwearing.com. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 9-Jan-09 9:00 AM Co-host Brad Forsythe interviews Kelsey Timmerman, Author of Where Am I Wearing. Kelsey Timmerman is a freelance writer who focuses on globalization, travel, and the outdoors. He has spent the night in Castle Dracula in Romania, gone undercover as an underwear buyer in Bangladesh, played PlayStation in Kosovo, taught an island village to play baseball in Honduras, and in another life, worked as a SCUBA instructor in Key West, Florida.  He lives in Muncie, Indiana. Check out his blog: www.whereamiwearing.com. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 9-Jan-09 9:00 AM Co-host Brad Forsythe interviews Kelsey Timmerman, Author of Where Am I Wearing. Kelsey Timmerman is a freelance writer who focuses on globalization, travel, and the outdoors. He has spent the night in Castle Dracula in Romania, gone undercover as an underwear buyer in Bangladesh, played PlayStation in Kosovo, taught an island village to play baseball in Honduras, and in another life, worked as a SCUBA instructor in Key West, Florida.  He lives in Muncie, Indiana. Check out his blog: www.whereamiwearing.com. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 9-Jan-09 9:00 AM tag:odeo.com,2009-01-09,24056023 Fri, 09 Jan 2009 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24056025-Tom-Asacker-Author-of-%E2%80%9CA-Little-Less-Conversation%E2%80%9D-Describes-How-to-Connect-and-Engage-Consumers-in-Today%E2%80%99s-Noisy-Commercial-Environment Co-host Brad Forsythe interviews Tom Asacker, Author of A Little Less Conversation. Tom Asacker writes, teaches, and speaks about radically new practices and ideas for marketplace success in chaotic times. He is a brand adviser and author of critically acclaimed books including his latest, A Little Less Conversation, and A Clear Eye for Branding, published by Paramount Market Publishing, New York.  In Tom Peters' renowned book, Re-imagine!, Peters refers to Asacker as a "marketing guru."  More often described as a catalyst and non-conformist and acclaimed for his no-nonsense style, Tom Asacker is the author of A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business for the new, customer-controlled economy. Tom's first book, Sandbox Wisdom, a heartwarming story about a CEO's search for meaning and success in the world of business and work, was a business bestseller in the U.S., and was published internationally to rave revie... Co-host Brad Forsythe interviews Tom Asacker, Author of A Little Less Conversation. Tom Asacker writes, teaches, and speaks about radically new practices and ideas for marketplace success in chaotic times. He is a brand adviser and author of critically acclaimed books including his latest, A Little Less Conversation, and A Clear Eye for Branding, published by Paramount Market Publishing, New York.  In Tom Peters' renowned book, Re-imagine!, Peters refers to Asacker as a "marketing guru."  More often described as a catalyst and non-conformist and acclaimed for his no-nonsense style, Tom Asacker is the author of A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business for the new, customer-controlled economy. Tom's first book, Sandbox Wisdom, a heartwarming story about a CEO's search for meaning and success in the world of business and work, was a business bestseller in the U.S., and was published internationally to rave reviews. A popular speaker, Tom has lectured on customer relationships, business, branding, and innovation to corporate, association, and university audiences around the world.  As an independent business consultant, he's advised start-up ventures, NPOs, and Fortune 500 companies on marketplace trends and strategic brand development. Asacker is a former GE corporate executive and co-founder and President of a high-tech medical device company, as well as a student and critic of popular culture. Beyond his success as an entrepreneur and author, Tom is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, M.I.T., and Y.E.O. as a past member of their "Birthing of Giants" executive leadership program. Visit acleareye.com to learn more.  For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   2-Jan-09 9:00 AM Co-host Brad Forsythe interviews Tom Asacker, Author of A Little Less Conversation. Tom Asacker writes, teaches, and speaks about radically new practices and ideas for marketplace success in chaotic times. He is a brand adviser and author of critically acclaimed books including his latest, A Little Less Conversation, and A Clear Eye for Branding, published by Paramount Market Publishing, New York.  In Tom Peters' renowned book, Re-imagine!, Peters refers to Asacker as a "marketing guru."  More often described as a catalyst and non-conformist and acclaimed for his no-nonsense style, Tom Asacker is the author of A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business for the new, customer-controlled economy. Tom's first book, Sandbox Wisdom, a heartwarming story about a CEO's search for meaning and success in the world of business and work, was a business bestseller in the U.S., and was published internationally to rave reviews. A popular speaker, Tom has lectured on customer relationships, business, branding, and innovation to corporate, association, and university audiences around the world.  As an independent business consultant, he's advised start-up ventures, NPOs, and Fortune 500 companies on marketplace trends and strategic brand development. Asacker is a former GE corporate executive and co-founder and President of a high-tech medical device company, as well as a student and critic of popular culture. Beyond his success as an entrepreneur and author, Tom is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, M.I.T., and Y.E.O. as a past member of their "Birthing of Giants" executive leadership program. Visit acleareye.com to learn more.  For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   2-Jan-09 9:00 AM tag:odeo.com,2009-01-02,24056025 Fri, 02 Jan 2009 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24056026-Author-Michael-Port-Explains-Why-Doing-the-Opposite-When-It-Comes-to-Selling-Is-Always-the-Better-Choice Co-host Brad Forsythe interviews Michael Port, Author of The Contrarian Effect. Called a "marketing guru" by the Wall Street Journal, Michael Port has provided coaching and consulting services to over 20,000 business owners. As an expert he has been interviewed on TV networks such as CNBC and MSNBC and for numerous newspapers and magazines. As a speaker, he has headlined events with leaders like Jim Collins, Seth Godin and Tom Peters.   As an author he has written the mega-bestselling Book Yourself Solid, Beyond Booked Solid and The Contrarian Effect: Why It Pays (BIG) To Take Typical Sales Advice and Do The Opposite which was selected by the Editorial Board of Amazon.com as the #9 Best Business Book of 2008.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   26-Dec-08 9:00 AM Co-host Brad Forsythe interviews Michael Port, Author of The Contrarian Effect. Called a "marketing guru" by the Wall Street Journal, Michael Port has provided coaching and consulting services to over 20,000 business owners. As an expert he has been interviewed on TV networks such as CNBC and MSNBC and for numerous newspapers and magazines. As a speaker, he has headlined events with leaders like Jim Collins, Seth Godin and Tom Peters.   As an author he has written the mega-bestselling Book Yourself Solid, Beyond Booked Solid and The Contrarian Effect: Why It Pays (BIG) To Take Typical Sales Advice and Do The Opposite which was selected by the Editorial Board of Amazon.com as the #9 Best Business Book of 2008.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   26-Dec-08 9:00 AM Co-host Brad Forsythe interviews Michael Port, Author of The Contrarian Effect. Called a "marketing guru" by the Wall Street Journal, Michael Port has provided coaching and consulting services to over 20,000 business owners. As an expert he has been interviewed on TV networks such as CNBC and MSNBC and for numerous newspapers and magazines. As a speaker, he has headlined events with leaders like Jim Collins, Seth Godin and Tom Peters.   As an author he has written the mega-bestselling Book Yourself Solid, Beyond Booked Solid and The Contrarian Effect: Why It Pays (BIG) To Take Typical Sales Advice and Do The Opposite which was selected by the Editorial Board of Amazon.com as the #9 Best Business Book of 2008.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   26-Dec-08 9:00 AM tag:odeo.com,2008-12-26,24056026 Fri, 26 Dec 2008 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24056027-Hear-George-Lois-Talk-About-the-Golden-Age-of-Advertising-Part-II Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Author of "The Big Idea."    George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; createda new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger ... Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Author of "The Big Idea."    George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; createda new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.  George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as a subject of the Master Series at the School of Visual Arts. He is the author of George, be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; Covering the ’60s (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller coaster ride through the eye-popping panorama of American pop culture; and his eighth, and most recent book, George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling archeological dig revealing the influences on 100 of his Big Ideas.       For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discusssion. 19-Dec-08 9:00 AM Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Author of "The Big Idea."    George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; createda new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.  George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as a subject of the Master Series at the School of Visual Arts. He is the author of George, be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; Covering the ’60s (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller coaster ride through the eye-popping panorama of American pop culture; and his eighth, and most recent book, George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling archeological dig revealing the influences on 100 of his Big Ideas.       For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discusssion. 19-Dec-08 9:00 AM tag:odeo.com,2008-12-19,24056027 Fri, 19 Dec 2008 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24056028-Hear-George-Lois-Talk-About-the-Golden-Age-of-Advertising-Part-I Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Author of "The Big Idea."    George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; createda new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger ... Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Author of "The Big Idea."    George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; createda new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.  George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as a subject of the Master Series at the School of Visual Arts. He is the author of George, be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; Covering the ’60s (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller coaster ride through the eye-popping panorama of American pop culture; and his eighth, and most recent book, George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling archeological dig revealing the influences on 100 of his Big Ideas.       For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discusssion. 12-Dec-08 9:00 AM Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Author of "The Big Idea."    George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; createda new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.  George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as a subject of the Master Series at the School of Visual Arts. He is the author of George, be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; Covering the ’60s (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller coaster ride through the eye-popping panorama of American pop culture; and his eighth, and most recent book, George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling archeological dig revealing the influences on 100 of his Big Ideas.       For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discusssion. 12-Dec-08 9:00 AM tag:odeo.com,2008-12-12,24056028 Fri, 12 Dec 2008 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24056029-Joseph-Michelli-Explains-the-Legendary-Customer-Service-Secrets-of-the-Ritz-Carlton-Hotel-Company Co-host Brad Forsythe interviews  Dr. Joseph Michelli, author of  The New Gold Standard. In addition to being a best-selling author, he is an internationally sought-after speaker and corporate consultant. Leadership guru John Maxwell has suggested that “Joseph must be considered on the short list of today’s influential leadership authors.” Joseph expands that influence through engaging keynote presentations which demonstrate enduring leadership principles, legendary customer service strategies, and practical employee empowerment and innovation approaches. His insights encourage leaders and frontline workers to grow and invest passionately in business and interpersonal relationships. In addition to writing books such as The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary , When Fish Fly (about the World Famous Pike Place Fish Market in Seattle) and The New Gold Standard (about The Ritz-Carlton Hotel Company), Joseph has also been featured on ... Co-host Brad Forsythe interviews  Dr. Joseph Michelli, author of  The New Gold Standard. In addition to being a best-selling author, he is an internationally sought-after speaker and corporate consultant. Leadership guru John Maxwell has suggested that “Joseph must be considered on the short list of today’s influential leadership authors.” Joseph expands that influence through engaging keynote presentations which demonstrate enduring leadership principles, legendary customer service strategies, and practical employee empowerment and innovation approaches. His insights encourage leaders and frontline workers to grow and invest passionately in business and interpersonal relationships. In addition to writing books such as The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary , When Fish Fly (about the World Famous Pike Place Fish Market in Seattle) and The New Gold Standard (about The Ritz-Carlton Hotel Company), Joseph has also been featured on television programs such as The Glenn Beck Show and CNBC’s “ On the Money ,” produced on-line training tools for BusinessWeek Magazine , and has conducted hundreds of radio and print interviews. Most importantly, Dr. Michelli is passionate about leadership, employee engagement and elevating customer service to the level of memorable customer experiences.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 5-Dec-08 9:00 AM Co-host Brad Forsythe interviews  Dr. Joseph Michelli, author of  The New Gold Standard. In addition to being a best-selling author, he is an internationally sought-after speaker and corporate consultant. Leadership guru John Maxwell has suggested that “Joseph must be considered on the short list of today’s influential leadership authors.” Joseph expands that influence through engaging keynote presentations which demonstrate enduring leadership principles, legendary customer service strategies, and practical employee empowerment and innovation approaches. His insights encourage leaders and frontline workers to grow and invest passionately in business and interpersonal relationships. In addition to writing books such as The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary , When Fish Fly (about the World Famous Pike Place Fish Market in Seattle) and The New Gold Standard (about The Ritz-Carlton Hotel Company), Joseph has also been featured on television programs such as The Glenn Beck Show and CNBC’s “ On the Money ,” produced on-line training tools for BusinessWeek Magazine , and has conducted hundreds of radio and print interviews. Most importantly, Dr. Michelli is passionate about leadership, employee engagement and elevating customer service to the level of memorable customer experiences.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 5-Dec-08 9:00 AM tag:odeo.com,2008-12-05,24056029 Fri, 05 Dec 2008 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23688021-Author-Will-Ander-Explains-How-to-Help-Green-Products-Grow-Profits Co-host Brad Forsythe interviews Will Ander, co-author of "Greentailing and Other Revolutions in Retail."    Will is a Senior Partner at McMillanDoolittle, a Chicago based retail consulting firm. Will focuses on strategic planning, new concept development and assessment, and best practices identification and evaluation. Key clients during his 20 years at McMillan|Doolittle include: Saturn, Sears, BP/Amoco, McDonald’s, Cabela’s, Radio Shack, Best Buy, Harris Teeter, ARAMARK, Publix, Procter & Gamble, Eddie Bauer, La Z Boy, T-Mobile, DuPont and Harley-Davidson. Prior to joining McMillan|Doolittle, Will held numerous management and executive positions at Montgomery Ward and Foley’s Department stores in business development, research and planning, distribution, and store operations. Will is a co-author of “Winning at Retail” (published in 2004), and “Greentailing and Other Revolutions in Retailing” @2008), both published by John Wiley. Will is... Co-host Brad Forsythe interviews Will Ander, co-author of "Greentailing and Other Revolutions in Retail."    Will is a Senior Partner at McMillanDoolittle, a Chicago based retail consulting firm. Will focuses on strategic planning, new concept development and assessment, and best practices identification and evaluation. Key clients during his 20 years at McMillan|Doolittle include: Saturn, Sears, BP/Amoco, McDonald’s, Cabela’s, Radio Shack, Best Buy, Harris Teeter, ARAMARK, Publix, Procter & Gamble, Eddie Bauer, La Z Boy, T-Mobile, DuPont and Harley-Davidson. Prior to joining McMillan|Doolittle, Will held numerous management and executive positions at Montgomery Ward and Foley’s Department stores in business development, research and planning, distribution, and store operations. Will is a co-author of “Winning at Retail” (published in 2004), and “Greentailing and Other Revolutions in Retailing” @2008), both published by John Wiley. Will is a graduate of and former National Science Fellow at Stanford University. For entertaining advice join co-hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 28-Nov-08 9:00 AM Co-host Brad Forsythe interviews Will Ander, co-author of "Greentailing and Other Revolutions in Retail."    Will is a Senior Partner at McMillanDoolittle, a Chicago based retail consulting firm. Will focuses on strategic planning, new concept development and assessment, and best practices identification and evaluation. Key clients during his 20 years at McMillan|Doolittle include: Saturn, Sears, BP/Amoco, McDonald’s, Cabela’s, Radio Shack, Best Buy, Harris Teeter, ARAMARK, Publix, Procter & Gamble, Eddie Bauer, La Z Boy, T-Mobile, DuPont and Harley-Davidson. Prior to joining McMillan|Doolittle, Will held numerous management and executive positions at Montgomery Ward and Foley’s Department stores in business development, research and planning, distribution, and store operations. Will is a co-author of “Winning at Retail” (published in 2004), and “Greentailing and Other Revolutions in Retailing” @2008), both published by John Wiley. Will is a graduate of and former National Science Fellow at Stanford University. For entertaining advice join co-hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 28-Nov-08 9:00 AM tag:odeo.com,2008-11-28,23688021 Fri, 28 Nov 2008 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24056032-Author-Will-Ander-Explains-How-to-Help-Green-Products-Grow-Profits Co-host Brad Forsythe interviews Will Ander, co-author of "Greentailing and Other Revolutions in Retail."    Will is a Senior Partner at McMillanDoolittle, a Chicago based retail consulting firm. Will focuses on strategic planning, new concept development and assessment, and best practices identification and evaluation. Key clients during his 20 years at McMillan|Doolittle include: Saturn, Sears, BP/Amoco, McDonald’s, Cabela’s, Radio Shack, Best Buy, Harris Teeter, ARAMARK, Publix, Procter & Gamble, Eddie Bauer, La Z Boy, T-Mobile, DuPont and Harley-Davidson. Prior to joining McMillan|Doolittle, Will held numerous management and executive positions at Montgomery Ward and Foley’s Department stores in business development, research and planning, distribution, and store operations. Will is a co-author of “Winning at Retail” (published in 2004), and “Greentailing and Other Revolutions in Retailing” @2008), both published by John Wiley. Will is... Co-host Brad Forsythe interviews Will Ander, co-author of "Greentailing and Other Revolutions in Retail."    Will is a Senior Partner at McMillanDoolittle, a Chicago based retail consulting firm. Will focuses on strategic planning, new concept development and assessment, and best practices identification and evaluation. Key clients during his 20 years at McMillan|Doolittle include: Saturn, Sears, BP/Amoco, McDonald’s, Cabela’s, Radio Shack, Best Buy, Harris Teeter, ARAMARK, Publix, Procter & Gamble, Eddie Bauer, La Z Boy, T-Mobile, DuPont and Harley-Davidson. Prior to joining McMillan|Doolittle, Will held numerous management and executive positions at Montgomery Ward and Foley’s Department stores in business development, research and planning, distribution, and store operations. Will is a co-author of “Winning at Retail” (published in 2004), and “Greentailing and Other Revolutions in Retailing” @2008), both published by John Wiley. Will is a graduate of and former National Science Fellow at Stanford University. For entertaining advice join co-hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 28-Nov-08 9:00 AM Co-host Brad Forsythe interviews Will Ander, co-author of "Greentailing and Other Revolutions in Retail."    Will is a Senior Partner at McMillanDoolittle, a Chicago based retail consulting firm. Will focuses on strategic planning, new concept development and assessment, and best practices identification and evaluation. Key clients during his 20 years at McMillan|Doolittle include: Saturn, Sears, BP/Amoco, McDonald’s, Cabela’s, Radio Shack, Best Buy, Harris Teeter, ARAMARK, Publix, Procter & Gamble, Eddie Bauer, La Z Boy, T-Mobile, DuPont and Harley-Davidson. Prior to joining McMillan|Doolittle, Will held numerous management and executive positions at Montgomery Ward and Foley’s Department stores in business development, research and planning, distribution, and store operations. Will is a co-author of “Winning at Retail” (published in 2004), and “Greentailing and Other Revolutions in Retailing” @2008), both published by John Wiley. Will is a graduate of and former National Science Fellow at Stanford University. For entertaining advice join co-hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 28-Nov-08 9:00 AM tag:odeo.com,2008-11-28,24056032 Fri, 28 Nov 2008 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23660686-Author-David-LaBonte-Describes-How-to-Capture-Consumers%E2%80%99-Attention-Through-%E2%80%98Shiny-Objects%E2%80%99 Co-host Brad Forsythe interviews David LaBonte, author of  Shiny Objects Marketing.  As a senior strategic executive with over 30 years marketing and advertising experience, David LaBonte has worked on accounts for such famous brands as Fantastic Sams, Intel, Mitsubishi, Texas Instruments, MADD, GE/Sanyo, Crystal Geyser, Sunkist, and Motorola. His unique background of working for manufacturers, distributors, and advertising agencies provides him with a powerful insight across all marketing functions. He has worked both on the client and the agency side in a variety of industries including health care, high tech, retail, packaged goods and hospitality. His overall strength is brand strategy and development. Prior to AdMatrix, Mr. LaBonte served as Vice President Marketing and Sales for The Value Place, a content provider to major, national websites, Marketing Director for Coco’s Restaurants, VP Account Services for Townsend & O’Leary Advertising, and Owne... Co-host Brad Forsythe interviews David LaBonte, author of  Shiny Objects Marketing.  As a senior strategic executive with over 30 years marketing and advertising experience, David LaBonte has worked on accounts for such famous brands as Fantastic Sams, Intel, Mitsubishi, Texas Instruments, MADD, GE/Sanyo, Crystal Geyser, Sunkist, and Motorola. His unique background of working for manufacturers, distributors, and advertising agencies provides him with a powerful insight across all marketing functions. He has worked both on the client and the agency side in a variety of industries including health care, high tech, retail, packaged goods and hospitality. His overall strength is brand strategy and development. Prior to AdMatrix, Mr. LaBonte served as Vice President Marketing and Sales for The Value Place, a content provider to major, national websites, Marketing Director for Coco’s Restaurants, VP Account Services for Townsend & O’Leary Advertising, and Owner/President of his own advertising agency, Synaptix Advertising. Mr. LaBonte is president and partner of AdMatrix, an Orange County, California-based marketing/advertising agency . His agency has become a destination for companies seeking a way to discover their customers’ shiny objects. Mr. LaBonte conducts Shiny Objects Marketing Workshops to help companies of all sizes implement the powerful concept presented in this book.  For entertaining advice join co-hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  21-Nov-08 9:00 AM Co-host Brad Forsythe interviews David LaBonte, author of  Shiny Objects Marketing.  As a senior strategic executive with over 30 years marketing and advertising experience, David LaBonte has worked on accounts for such famous brands as Fantastic Sams, Intel, Mitsubishi, Texas Instruments, MADD, GE/Sanyo, Crystal Geyser, Sunkist, and Motorola. His unique background of working for manufacturers, distributors, and advertising agencies provides him with a powerful insight across all marketing functions. He has worked both on the client and the agency side in a variety of industries including health care, high tech, retail, packaged goods and hospitality. His overall strength is brand strategy and development. Prior to AdMatrix, Mr. LaBonte served as Vice President Marketing and Sales for The Value Place, a content provider to major, national websites, Marketing Director for Coco’s Restaurants, VP Account Services for Townsend & O’Leary Advertising, and Owner/President of his own advertising agency, Synaptix Advertising. Mr. LaBonte is president and partner of AdMatrix, an Orange County, California-based marketing/advertising agency . His agency has become a destination for companies seeking a way to discover their customers’ shiny objects. Mr. LaBonte conducts Shiny Objects Marketing Workshops to help companies of all sizes implement the powerful concept presented in this book.  For entertaining advice join co-hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  21-Nov-08 9:00 AM tag:odeo.com,2008-11-21,23660686 Fri, 21 Nov 2008 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24056034-Author-David-LaBonte-Describes-How-to-Capture-Consumers%E2%80%99-Attention-Through-%E2%80%98Shiny-Objects%E2%80%99 Co-host Brad Forsythe interviews David LaBonte, author of  Shiny Objects Marketing.  As a senior strategic executive with over 30 years marketing and advertising experience, David LaBonte has worked on accounts for such famous brands as Fantastic Sams, Intel, Mitsubishi, Texas Instruments, MADD, GE/Sanyo, Crystal Geyser, Sunkist, and Motorola. His unique background of working for manufacturers, distributors, and advertising agencies provides him with a powerful insight across all marketing functions. He has worked both on the client and the agency side in a variety of industries including health care, high tech, retail, packaged goods and hospitality. His overall strength is brand strategy and development. Prior to AdMatrix, Mr. LaBonte served as Vice President Marketing and Sales for The Value Place, a content provider to major, national websites, Marketing Director for Coco’s Restaurants, VP Account Services for Townsend & O’Leary Advertising, and Owne... Co-host Brad Forsythe interviews David LaBonte, author of  Shiny Objects Marketing.  As a senior strategic executive with over 30 years marketing and advertising experience, David LaBonte has worked on accounts for such famous brands as Fantastic Sams, Intel, Mitsubishi, Texas Instruments, MADD, GE/Sanyo, Crystal Geyser, Sunkist, and Motorola. His unique background of working for manufacturers, distributors, and advertising agencies provides him with a powerful insight across all marketing functions. He has worked both on the client and the agency side in a variety of industries including health care, high tech, retail, packaged goods and hospitality. His overall strength is brand strategy and development. Prior to AdMatrix, Mr. LaBonte served as Vice President Marketing and Sales for The Value Place, a content provider to major, national websites, Marketing Director for Coco’s Restaurants, VP Account Services for Townsend & O’Leary Advertising, and Owner/President of his own advertising agency, Synaptix Advertising. Mr. LaBonte is president and partner of AdMatrix, an Orange County, California-based marketing/advertising agency . His agency has become a destination for companies seeking a way to discover their customers’ shiny objects. Mr. LaBonte conducts Shiny Objects Marketing Workshops to help companies of all sizes implement the powerful concept presented in this book.  For entertaining advice join co-hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  21-Nov-08 9:00 AM Co-host Brad Forsythe interviews David LaBonte, author of  Shiny Objects Marketing.  As a senior strategic executive with over 30 years marketing and advertising experience, David LaBonte has worked on accounts for such famous brands as Fantastic Sams, Intel, Mitsubishi, Texas Instruments, MADD, GE/Sanyo, Crystal Geyser, Sunkist, and Motorola. His unique background of working for manufacturers, distributors, and advertising agencies provides him with a powerful insight across all marketing functions. He has worked both on the client and the agency side in a variety of industries including health care, high tech, retail, packaged goods and hospitality. His overall strength is brand strategy and development. Prior to AdMatrix, Mr. LaBonte served as Vice President Marketing and Sales for The Value Place, a content provider to major, national websites, Marketing Director for Coco’s Restaurants, VP Account Services for Townsend & O’Leary Advertising, and Owner/President of his own advertising agency, Synaptix Advertising. Mr. LaBonte is president and partner of AdMatrix, an Orange County, California-based marketing/advertising agency . His agency has become a destination for companies seeking a way to discover their customers’ shiny objects. Mr. LaBonte conducts Shiny Objects Marketing Workshops to help companies of all sizes implement the powerful concept presented in this book.  For entertaining advice join co-hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  21-Nov-08 9:00 AM tag:odeo.com,2008-11-21,24056034 Fri, 21 Nov 2008 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23629612-Author-Ken-Gronbach-Explains-How-You-and-Your-Clients-Can-Profit-From-the-Coming-Demographic-Storm Co-host Brad Forsythe interviews Ken Gronbach, author of The Age Curve. Ken is a nationally recognized expert and author in the field of Demography and Generational Marketing. He is a marketing guru who regularly provides counsel to large and small businesses across the U.S.  He is an accomplished public speaker who engages audiences from many industries in public and private sectors throughout the country. Ken received his bachelor's degree in communications and public speaking from California State University at Long Beach.  The author of many published articles, he has also been interviewed and written about extensively by the Nation's press.  An accomplished President and CEO, Ken has proven success in creating value, leading people and planning for the future. He led KGA Advertising for 21 years, growing it to a $40 million, 40-person marketing, advertising and merchandising machine. KGA Advertising brought success to a diverse roster of retail and cons... Co-host Brad Forsythe interviews Ken Gronbach, author of The Age Curve. Ken is a nationally recognized expert and author in the field of Demography and Generational Marketing. He is a marketing guru who regularly provides counsel to large and small businesses across the U.S.  He is an accomplished public speaker who engages audiences from many industries in public and private sectors throughout the country. Ken received his bachelor's degree in communications and public speaking from California State University at Long Beach.  The author of many published articles, he has also been interviewed and written about extensively by the Nation's press.  An accomplished President and CEO, Ken has proven success in creating value, leading people and planning for the future. He led KGA Advertising for 21 years, growing it to a $40 million, 40-person marketing, advertising and merchandising machine. KGA Advertising brought success to a diverse roster of retail and consumer clients and was the acknowledged catalyst for their geometric growth. Bob’s Stores, a regional clothing chain in New England, grew from ten million in sales to over four-hundred million with Ken’s marketing direction. Other consumer and retail clients like Better Bedding Stores, Namco Pools, Vision Corner Eyewear, American Honda Motorcycle and Pilot Pen all experienced dramatic growth under Ken’s marketing guidance. As leader of KGC Direct, Ken is internationally recognized for his uniquely accurate theories and his capability for predicting and forecasting marketing and societal phenomenon.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 14-Nov-08 9:00 AM Co-host Brad Forsythe interviews Ken Gronbach, author of The Age Curve. Ken is a nationally recognized expert and author in the field of Demography and Generational Marketing. He is a marketing guru who regularly provides counsel to large and small businesses across the U.S.  He is an accomplished public speaker who engages audiences from many industries in public and private sectors throughout the country. Ken received his bachelor's degree in communications and public speaking from California State University at Long Beach.  The author of many published articles, he has also been interviewed and written about extensively by the Nation's press.  An accomplished President and CEO, Ken has proven success in creating value, leading people and planning for the future. He led KGA Advertising for 21 years, growing it to a $40 million, 40-person marketing, advertising and merchandising machine. KGA Advertising brought success to a diverse roster of retail and consumer clients and was the acknowledged catalyst for their geometric growth. Bob’s Stores, a regional clothing chain in New England, grew from ten million in sales to over four-hundred million with Ken’s marketing direction. Other consumer and retail clients like Better Bedding Stores, Namco Pools, Vision Corner Eyewear, American Honda Motorcycle and Pilot Pen all experienced dramatic growth under Ken’s marketing guidance. As leader of KGC Direct, Ken is internationally recognized for his uniquely accurate theories and his capability for predicting and forecasting marketing and societal phenomenon.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 14-Nov-08 9:00 AM tag:odeo.com,2008-11-14,23629612 Fri, 14 Nov 2008 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24056037-Author-Ken-Gronbach-Explains-How-You-and-Your-Clients-Can-Profit-From-the-Coming-Demographic-Storm Co-host Brad Forsythe interviews Ken Gronbach, author of The Age Curve. Ken is a nationally recognized expert and author in the field of Demography and Generational Marketing. He is a marketing guru who regularly provides counsel to large and small businesses across the U.S.  He is an accomplished public speaker who engages audiences from many industries in public and private sectors throughout the country. Ken received his bachelor's degree in communications and public speaking from California State University at Long Beach.  The author of many published articles, he has also been interviewed and written about extensively by the Nation's press.  An accomplished President and CEO, Ken has proven success in creating value, leading people and planning for the future. He led KGA Advertising for 21 years, growing it to a $40 million, 40-person marketing, advertising and merchandising machine. KGA Advertising brought success to a diverse roster of retail and cons... Co-host Brad Forsythe interviews Ken Gronbach, author of The Age Curve. Ken is a nationally recognized expert and author in the field of Demography and Generational Marketing. He is a marketing guru who regularly provides counsel to large and small businesses across the U.S.  He is an accomplished public speaker who engages audiences from many industries in public and private sectors throughout the country. Ken received his bachelor's degree in communications and public speaking from California State University at Long Beach.  The author of many published articles, he has also been interviewed and written about extensively by the Nation's press.  An accomplished President and CEO, Ken has proven success in creating value, leading people and planning for the future. He led KGA Advertising for 21 years, growing it to a $40 million, 40-person marketing, advertising and merchandising machine. KGA Advertising brought success to a diverse roster of retail and consumer clients and was the acknowledged catalyst for their geometric growth. Bob’s Stores, a regional clothing chain in New England, grew from ten million in sales to over four-hundred million with Ken’s marketing direction. Other consumer and retail clients like Better Bedding Stores, Namco Pools, Vision Corner Eyewear, American Honda Motorcycle and Pilot Pen all experienced dramatic growth under Ken’s marketing guidance. As leader of KGC Direct, Ken is internationally recognized for his uniquely accurate theories and his capability for predicting and forecasting marketing and societal phenomenon.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 14-Nov-08 9:00 AM Co-host Brad Forsythe interviews Ken Gronbach, author of The Age Curve. Ken is a nationally recognized expert and author in the field of Demography and Generational Marketing. He is a marketing guru who regularly provides counsel to large and small businesses across the U.S.  He is an accomplished public speaker who engages audiences from many industries in public and private sectors throughout the country. Ken received his bachelor's degree in communications and public speaking from California State University at Long Beach.  The author of many published articles, he has also been interviewed and written about extensively by the Nation's press.  An accomplished President and CEO, Ken has proven success in creating value, leading people and planning for the future. He led KGA Advertising for 21 years, growing it to a $40 million, 40-person marketing, advertising and merchandising machine. KGA Advertising brought success to a diverse roster of retail and consumer clients and was the acknowledged catalyst for their geometric growth. Bob’s Stores, a regional clothing chain in New England, grew from ten million in sales to over four-hundred million with Ken’s marketing direction. Other consumer and retail clients like Better Bedding Stores, Namco Pools, Vision Corner Eyewear, American Honda Motorcycle and Pilot Pen all experienced dramatic growth under Ken’s marketing guidance. As leader of KGC Direct, Ken is internationally recognized for his uniquely accurate theories and his capability for predicting and forecasting marketing and societal phenomenon.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 14-Nov-08 9:00 AM tag:odeo.com,2008-11-14,24056037 Fri, 14 Nov 2008 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24056039-Rishad-Tobaccowala-CEO-of-Denuo-and-Chief-Innovation-Officer-of-Publicis-Media-Explains-New-Media-Opportunities-for-Today%E2%80%99s-Innovative-Marketer Co-host Brad Forsythe interviews Rishad Tobaccowala, the CEO of Denuo, a futures “think-do” company that helps its clients get to the future first in ways that make “tomorrow tangible today”. Denuo combines strategy, research, ideas, program management and ventures to help clients as varied as Hewlett Packard, Kellogg’s and DuPont and also works with start-ups such as Bright Cove and Sling Media.   Tobaccowala simultaneously serves as Chief Innovation Officer of Publicis Groupe Media (PGM). Formed in 2004, PGM is a management board that oversees two major media networks: Starcom MediaVest Group (SMG) and Zenith Optimedia, which together allocate over $45 billion in global media spending.  Prior to his current roles, Tobaccowala was the founder and President of SMG Next, the first and most comprehensive futures practice in the media industry. The development of SMG Next resulted in the launch of several successful practices for SMG including: SMG Play, the first compan... Co-host Brad Forsythe interviews Rishad Tobaccowala, the CEO of Denuo, a futures “think-do” company that helps its clients get to the future first in ways that make “tomorrow tangible today”. Denuo combines strategy, research, ideas, program management and ventures to help clients as varied as Hewlett Packard, Kellogg’s and DuPont and also works with start-ups such as Bright Cove and Sling Media.   Tobaccowala simultaneously serves as Chief Innovation Officer of Publicis Groupe Media (PGM). Formed in 2004, PGM is a management board that oversees two major media networks: Starcom MediaVest Group (SMG) and Zenith Optimedia, which together allocate over $45 billion in global media spending.  Prior to his current roles, Tobaccowala was the founder and President of SMG Next, the first and most comprehensive futures practice in the media industry. The development of SMG Next resulted in the launch of several successful practices for SMG including: SMG Play, the first company to leverage videogames as a marketing platform; word-of-mouth practice Reverb; and Digits, a leader in mobile marketing. Tobaccowala was also responsible for developing SMG Search, which specializes in leveraging search applications in new ways for leading spenders in the category, including General Motors.  Tobaccowala has over 25 years of marketing and strategy experience across a wide spectrum of clients and companies. He was named by Business Week as one of the top business leaders in 2005 for his pioneering innovation, and TIME magazine once dubbed him one of five “Marketing Innovators.” He was appointed to Advertising Age's Interactive Hall of Fame; named Adweek's 2000 Media All-Star for Interactive Media; dubbed OMMA magazine Media Strategist All-Star for 2005; and named one of 2005’s Best Leaders by BusinessWeek. He has written for (or been featured in) a host of news outlets, including Wired, Business Week, Fortune, Fast Company, MSNBC and Slate.   Tobaccowala holds a bachelor’s degree in mathematics from the University of Bombay and an M.B.A. from the Graduate School of Business at the University of Chicago.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 7-Nov-08 9:00 AM Co-host Brad Forsythe interviews Rishad Tobaccowala, the CEO of Denuo, a futures “think-do” company that helps its clients get to the future first in ways that make “tomorrow tangible today”. Denuo combines strategy, research, ideas, program management and ventures to help clients as varied as Hewlett Packard, Kellogg’s and DuPont and also works with start-ups such as Bright Cove and Sling Media.   Tobaccowala simultaneously serves as Chief Innovation Officer of Publicis Groupe Media (PGM). Formed in 2004, PGM is a management board that oversees two major media networks: Starcom MediaVest Group (SMG) and Zenith Optimedia, which together allocate over $45 billion in global media spending.  Prior to his current roles, Tobaccowala was the founder and President of SMG Next, the first and most comprehensive futures practice in the media industry. The development of SMG Next resulted in the launch of several successful practices for SMG including: SMG Play, the first company to leverage videogames as a marketing platform; word-of-mouth practice Reverb; and Digits, a leader in mobile marketing. Tobaccowala was also responsible for developing SMG Search, which specializes in leveraging search applications in new ways for leading spenders in the category, including General Motors.  Tobaccowala has over 25 years of marketing and strategy experience across a wide spectrum of clients and companies. He was named by Business Week as one of the top business leaders in 2005 for his pioneering innovation, and TIME magazine once dubbed him one of five “Marketing Innovators.” He was appointed to Advertising Age's Interactive Hall of Fame; named Adweek's 2000 Media All-Star for Interactive Media; dubbed OMMA magazine Media Strategist All-Star for 2005; and named one of 2005’s Best Leaders by BusinessWeek. He has written for (or been featured in) a host of news outlets, including Wired, Business Week, Fortune, Fast Company, MSNBC and Slate.   Tobaccowala holds a bachelor’s degree in mathematics from the University of Bombay and an M.B.A. from the Graduate School of Business at the University of Chicago.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 7-Nov-08 9:00 AM tag:odeo.com,2008-11-07,24056039 Fri, 07 Nov 2008 07:00:00 -0800 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23599239-Storybrand-Consulting-CEO-Tom-Neveril-Joins-The-Show-To-Discuss-How-To-Use-Story-Telling-In-Your-Marketing-Message Storybrand Consulting CEO Tom Neveril Joins The Show To Discuss How To Use Story Telling In Your Marketing Message   Co-host Brad Forsythe interviews Tom Neveril, CEO of Storybrand Consulting.   Tom Neveril is a Los Angeles-based writer and consultant. He is the founder and president of Storybrand Consulting, established in 2001.  Early in his career, he landed in Hollywood as a freelance story analyst and film development executive.  He later transitioned to advertising, spending 6 years in Brand Planning roles at national agencies; DMB&B, RPA and DDB.  He has developed strategy for Gateway, Honda, Wells Fargo, Nestle, and dozens of other organizations.  He has spoken to organizations including the Advertising Club of Los Angeles, and the Marketing Research Association.  His articles and letters have appeared in publications including Quirk’s Marketing Research Review, AdAge and Adweek   For entertaining advice join hosts Ray Schilens and... Storybrand Consulting CEO Tom Neveril Joins The Show To Discuss How To Use Story Telling In Your Marketing Message   Co-host Brad Forsythe interviews Tom Neveril, CEO of Storybrand Consulting.   Tom Neveril is a Los Angeles-based writer and consultant. He is the founder and president of Storybrand Consulting, established in 2001.  Early in his career, he landed in Hollywood as a freelance story analyst and film development executive.  He later transitioned to advertising, spending 6 years in Brand Planning roles at national agencies; DMB&B, RPA and DDB.  He has developed strategy for Gateway, Honda, Wells Fargo, Nestle, and dozens of other organizations.  He has spoken to organizations including the Advertising Club of Los Angeles, and the Marketing Research Association.  His articles and letters have appeared in publications including Quirk’s Marketing Research Review, AdAge and Adweek   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   31-Oct-08 9:00 AM Storybrand Consulting CEO Tom Neveril Joins The Show To Discuss How To Use Story Telling In Your Marketing Message   Co-host Brad Forsythe interviews Tom Neveril, CEO of Storybrand Consulting.   Tom Neveril is a Los Angeles-based writer and consultant. He is the founder and president of Storybrand Consulting, established in 2001.  Early in his career, he landed in Hollywood as a freelance story analyst and film development executive.  He later transitioned to advertising, spending 6 years in Brand Planning roles at national agencies; DMB&B, RPA and DDB.  He has developed strategy for Gateway, Honda, Wells Fargo, Nestle, and dozens of other organizations.  He has spoken to organizations including the Advertising Club of Los Angeles, and the Marketing Research Association.  His articles and letters have appeared in publications including Quirk’s Marketing Research Review, AdAge and Adweek   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   31-Oct-08 9:00 AM tag:odeo.com,2008-10-31,23599239 Fri, 31 Oct 2008 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24056040-Storybrand-Consulting-CEO-Tom-Neveril-Joins-The-Show-To-Discuss-How-To-Use-Story-Telling-In-Your-Marketing-Message Storybrand Consulting CEO Tom Neveril Joins The Show To Discuss How To Use Story Telling In Your Marketing Message   Co-host Brad Forsythe interviews Tom Neveril, CEO of Storybrand Consulting.   Tom Neveril is a Los Angeles-based writer and consultant. He is the founder and president of Storybrand Consulting, established in 2001.  Early in his career, he landed in Hollywood as a freelance story analyst and film development executive.  He later transitioned to advertising, spending 6 years in Brand Planning roles at national agencies; DMB&B, RPA and DDB.  He has developed strategy for Gateway, Honda, Wells Fargo, Nestle, and dozens of other organizations.  He has spoken to organizations including the Advertising Club of Los Angeles, and the Marketing Research Association.  His articles and letters have appeared in publications including Quirk’s Marketing Research Review, AdAge and Adweek   For entertaining advice join hosts Ray Schilens and... Storybrand Consulting CEO Tom Neveril Joins The Show To Discuss How To Use Story Telling In Your Marketing Message   Co-host Brad Forsythe interviews Tom Neveril, CEO of Storybrand Consulting.   Tom Neveril is a Los Angeles-based writer and consultant. He is the founder and president of Storybrand Consulting, established in 2001.  Early in his career, he landed in Hollywood as a freelance story analyst and film development executive.  He later transitioned to advertising, spending 6 years in Brand Planning roles at national agencies; DMB&B, RPA and DDB.  He has developed strategy for Gateway, Honda, Wells Fargo, Nestle, and dozens of other organizations.  He has spoken to organizations including the Advertising Club of Los Angeles, and the Marketing Research Association.  His articles and letters have appeared in publications including Quirk’s Marketing Research Review, AdAge and Adweek   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   31-Oct-08 9:00 AM Storybrand Consulting CEO Tom Neveril Joins The Show To Discuss How To Use Story Telling In Your Marketing Message   Co-host Brad Forsythe interviews Tom Neveril, CEO of Storybrand Consulting.   Tom Neveril is a Los Angeles-based writer and consultant. He is the founder and president of Storybrand Consulting, established in 2001.  Early in his career, he landed in Hollywood as a freelance story analyst and film development executive.  He later transitioned to advertising, spending 6 years in Brand Planning roles at national agencies; DMB&B, RPA and DDB.  He has developed strategy for Gateway, Honda, Wells Fargo, Nestle, and dozens of other organizations.  He has spoken to organizations including the Advertising Club of Los Angeles, and the Marketing Research Association.  His articles and letters have appeared in publications including Quirk’s Marketing Research Review, AdAge and Adweek   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   31-Oct-08 9:00 AM tag:odeo.com,2008-10-31,24056040 Fri, 31 Oct 2008 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23599240-Spot-Runner-President-John-Gentry-Talks-About-Developing-High-Quality-TV-Ads-For-Local-Markets-And-How-To-Reach-Consumers-In-This-Demographic Co-host Brad Forsythe interviews John Gentry, President of Spot Runner   With over 18 years of experience, Gentry has held a number of senior roles at both established and emerging companies. Prior to Spot Runner, he was chief revenue officer at Green Dot, the market leader in the prepaid debit card industry. He was one of the early employees of Overture Services, Inc., the originator of the paid search advertising model, where he served as senior vice president and general manager of the affiliate business, as well as vice president of sales. While there, he established the largest distributed search network on the Internet through partnerships with AOL, Microsoft and Yahoo and was instrumental in creating the category of “paid search advertising.” Gentry also served as executive director of distribution strategy for Disney/ABC Cable Networks where he was responsible for developing affiliate revenue programs. Previously, he was at Discovery Communications.   Gentry holds ... Co-host Brad Forsythe interviews John Gentry, President of Spot Runner   With over 18 years of experience, Gentry has held a number of senior roles at both established and emerging companies. Prior to Spot Runner, he was chief revenue officer at Green Dot, the market leader in the prepaid debit card industry. He was one of the early employees of Overture Services, Inc., the originator of the paid search advertising model, where he served as senior vice president and general manager of the affiliate business, as well as vice president of sales. While there, he established the largest distributed search network on the Internet through partnerships with AOL, Microsoft and Yahoo and was instrumental in creating the category of “paid search advertising.” Gentry also served as executive director of distribution strategy for Disney/ABC Cable Networks where he was responsible for developing affiliate revenue programs. Previously, he was at Discovery Communications.   Gentry holds a B.A. in Political Science from the University of California Los Angeles and an M.B.A. from the J.L. Kellogg Graduate School of Management at Northwestern University.    For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   24-Oct-08 9:00 AM Co-host Brad Forsythe interviews John Gentry, President of Spot Runner   With over 18 years of experience, Gentry has held a number of senior roles at both established and emerging companies. Prior to Spot Runner, he was chief revenue officer at Green Dot, the market leader in the prepaid debit card industry. He was one of the early employees of Overture Services, Inc., the originator of the paid search advertising model, where he served as senior vice president and general manager of the affiliate business, as well as vice president of sales. While there, he established the largest distributed search network on the Internet through partnerships with AOL, Microsoft and Yahoo and was instrumental in creating the category of “paid search advertising.” Gentry also served as executive director of distribution strategy for Disney/ABC Cable Networks where he was responsible for developing affiliate revenue programs. Previously, he was at Discovery Communications.   Gentry holds a B.A. in Political Science from the University of California Los Angeles and an M.B.A. from the J.L. Kellogg Graduate School of Management at Northwestern University.    For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   24-Oct-08 9:00 AM tag:odeo.com,2008-10-24,23599240 Fri, 24 Oct 2008 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24056041-Spot-Runner-President-John-Gentry-Talks-About-Developing-High-Quality-TV-Ads-For-Local-Markets-And-How-To-Reach-Consumers-In-This-Demographic Co-host Brad Forsythe interviews John Gentry, President of Spot Runner   With over 18 years of experience, Gentry has held a number of senior roles at both established and emerging companies. Prior to Spot Runner, he was chief revenue officer at Green Dot, the market leader in the prepaid debit card industry. He was one of the early employees of Overture Services, Inc., the originator of the paid search advertising model, where he served as senior vice president and general manager of the affiliate business, as well as vice president of sales. While there, he established the largest distributed search network on the Internet through partnerships with AOL, Microsoft and Yahoo and was instrumental in creating the category of “paid search advertising.” Gentry also served as executive director of distribution strategy for Disney/ABC Cable Networks where he was responsible for developing affiliate revenue programs. Previously, he was at Discovery Communications.   Gentry holds ... Co-host Brad Forsythe interviews John Gentry, President of Spot Runner   With over 18 years of experience, Gentry has held a number of senior roles at both established and emerging companies. Prior to Spot Runner, he was chief revenue officer at Green Dot, the market leader in the prepaid debit card industry. He was one of the early employees of Overture Services, Inc., the originator of the paid search advertising model, where he served as senior vice president and general manager of the affiliate business, as well as vice president of sales. While there, he established the largest distributed search network on the Internet through partnerships with AOL, Microsoft and Yahoo and was instrumental in creating the category of “paid search advertising.” Gentry also served as executive director of distribution strategy for Disney/ABC Cable Networks where he was responsible for developing affiliate revenue programs. Previously, he was at Discovery Communications.   Gentry holds a B.A. in Political Science from the University of California Los Angeles and an M.B.A. from the J.L. Kellogg Graduate School of Management at Northwestern University.    For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   24-Oct-08 9:00 AM Co-host Brad Forsythe interviews John Gentry, President of Spot Runner   With over 18 years of experience, Gentry has held a number of senior roles at both established and emerging companies. Prior to Spot Runner, he was chief revenue officer at Green Dot, the market leader in the prepaid debit card industry. He was one of the early employees of Overture Services, Inc., the originator of the paid search advertising model, where he served as senior vice president and general manager of the affiliate business, as well as vice president of sales. While there, he established the largest distributed search network on the Internet through partnerships with AOL, Microsoft and Yahoo and was instrumental in creating the category of “paid search advertising.” Gentry also served as executive director of distribution strategy for Disney/ABC Cable Networks where he was responsible for developing affiliate revenue programs. Previously, he was at Discovery Communications.   Gentry holds a B.A. in Political Science from the University of California Los Angeles and an M.B.A. from the J.L. Kellogg Graduate School of Management at Northwestern University.    For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.   24-Oct-08 9:00 AM tag:odeo.com,2008-10-24,24056041 Fri, 24 Oct 2008 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23599241-Author-John-Gerzema-Discusses-The-Upcoming-Crisis-In-Brand-Value-He-Calls-The-Brand-Bubble-And-How-You-Can-Avoid-The-Downfall Co-host Brad Forsythe interviews John Gerzema, Co-Author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It John Gerzema, author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid it, is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim. Previously, John ran Fallon's international network and founded offices in Tokyo, Singapore, Hong Kong, and Sao Paulo. He holds a master’s degree in integrated marketing from the Medill School of Journalism at Northwestern University and a B.S. in marketing from The Ohio State University.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  17-Oct-08 9:00 AM Co-host Brad Forsythe interviews John Gerzema, Co-Author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It John Gerzema, author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid it, is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim. Previously, John ran Fallon's international network and founded offices in Tokyo, Singapore, Hong Kong, and Sao Paulo. He holds a master’s degree in integrated marketing from the Medill School of Journalism at Northwestern University and a B.S. in marketing from The Ohio State University.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  17-Oct-08 9:00 AM Co-host Brad Forsythe interviews John Gerzema, Co-Author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It John Gerzema, author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid it, is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim. Previously, John ran Fallon's international network and founded offices in Tokyo, Singapore, Hong Kong, and Sao Paulo. He holds a master’s degree in integrated marketing from the Medill School of Journalism at Northwestern University and a B.S. in marketing from The Ohio State University.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  17-Oct-08 9:00 AM tag:odeo.com,2008-10-17,23599241 Fri, 17 Oct 2008 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24056042-Author-John-Gerzema-Discusses-The-Upcoming-Crisis-In-Brand-Value-He-Calls-The-Brand-Bubble-And-How-You-Can-Avoid-The-Downfall Co-host Brad Forsythe interviews John Gerzema, Co-Author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It John Gerzema, author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid it, is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim. Previously, John ran Fallon's international network and founded offices in Tokyo, Singapore, Hong Kong, and Sao Paulo. He holds a master’s degree in integrated marketing from the Medill School of Journalism at Northwestern University and a B.S. in marketing from The Ohio State University.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  17-Oct-08 9:00 AM Co-host Brad Forsythe interviews John Gerzema, Co-Author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It John Gerzema, author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid it, is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim. Previously, John ran Fallon's international network and founded offices in Tokyo, Singapore, Hong Kong, and Sao Paulo. He holds a master’s degree in integrated marketing from the Medill School of Journalism at Northwestern University and a B.S. in marketing from The Ohio State University.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  17-Oct-08 9:00 AM Co-host Brad Forsythe interviews John Gerzema, Co-Author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It John Gerzema, author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid it, is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim. Previously, John ran Fallon's international network and founded offices in Tokyo, Singapore, Hong Kong, and Sao Paulo. He holds a master’s degree in integrated marketing from the Medill School of Journalism at Northwestern University and a B.S. in marketing from The Ohio State University.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.  17-Oct-08 9:00 AM tag:odeo.com,2008-10-17,24056042 Fri, 17 Oct 2008 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23599242-Shift-Control-President-and-CEO-Tim-Zuckert-Joins-To-Discuss-The-Evolution-And-Future-Of-Interactive-Games-And-Marketing Co-host Brad Forsythe interviews Tim Zuckert, President and CEO of Shift Control   Tim Zuckert is President and C.E.O. of Shift Control Media, a branded entertain- ment company that creates original games and related social media applications for innovative marketers. Based on his work with such blue chip advertisers as Pepsi, Frito Lay and Hershey Foods, Tim identified a market opportunity to leve- rage the popularity and pervasiveness of games and the viral distribution power of social networks to help brands connect with consumers in more relevant ways.  To achieve this, Tim built an organization with a unique blend of game industry authenticity and brand marketing expertise.   Prior to founding Shift Control, Tim was President of Omnicom Group’s Tracy- Locke, an integrated marketing agency that provided strategic marketing com- munications to a range of clients in such categories as consumer products, appa- rel and beverages.  Tim came to TracyLocke from the ... Co-host Brad Forsythe interviews Tim Zuckert, President and CEO of Shift Control   Tim Zuckert is President and C.E.O. of Shift Control Media, a branded entertain- ment company that creates original games and related social media applications for innovative marketers. Based on his work with such blue chip advertisers as Pepsi, Frito Lay and Hershey Foods, Tim identified a market opportunity to leve- rage the popularity and pervasiveness of games and the viral distribution power of social networks to help brands connect with consumers in more relevant ways.  To achieve this, Tim built an organization with a unique blend of game industry authenticity and brand marketing expertise.   Prior to founding Shift Control, Tim was President of Omnicom Group’s Tracy- Locke, an integrated marketing agency that provided strategic marketing com- munications to a range of clients in such categories as consumer products, appa- rel and beverages.  Tim came to TracyLocke from the client side, where he held senior marketing positions with such major global marketers as Apple Computer, The Virgin Group, and The Walt Disney Company.     A graduate of the Kellogg School, where he earned his M.B.A., Tim has success- fully balanced the demands of creating and executing strategic marketing plans for a host of media and entertainment brands with the operational skills of man- aging and motivating effective sales and marketing teams in both creative and brand management.  In founding Shift Control, Tim’s goal was to deliver compel- ling gameplay to consumers while helping marketers tap into the popularity, ac- tive attention and viral nature of a relatively underutilized platform.    Shift Control's client roster includes American Express, Coca-Cola, Energizer, NBC Universal, Starwood Hotels and Yahoo!  The company recently won two prestigious Webby Awards for its global work on behalf of Coca-Cola.  Based in Greenwich, CT, Shift Control maintains a full development studio in Vancouver, British Columbia.  For more information, visit www.shiftcontrolmedia.com For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 10-Oct-08 9:00 AM Co-host Brad Forsythe interviews Tim Zuckert, President and CEO of Shift Control   Tim Zuckert is President and C.E.O. of Shift Control Media, a branded entertain- ment company that creates original games and related social media applications for innovative marketers. Based on his work with such blue chip advertisers as Pepsi, Frito Lay and Hershey Foods, Tim identified a market opportunity to leve- rage the popularity and pervasiveness of games and the viral distribution power of social networks to help brands connect with consumers in more relevant ways.  To achieve this, Tim built an organization with a unique blend of game industry authenticity and brand marketing expertise.   Prior to founding Shift Control, Tim was President of Omnicom Group’s Tracy- Locke, an integrated marketing agency that provided strategic marketing com- munications to a range of clients in such categories as consumer products, appa- rel and beverages.  Tim came to TracyLocke from the client side, where he held senior marketing positions with such major global marketers as Apple Computer, The Virgin Group, and The Walt Disney Company.     A graduate of the Kellogg School, where he earned his M.B.A., Tim has success- fully balanced the demands of creating and executing strategic marketing plans for a host of media and entertainment brands with the operational skills of man- aging and motivating effective sales and marketing teams in both creative and brand management.  In founding Shift Control, Tim’s goal was to deliver compel- ling gameplay to consumers while helping marketers tap into the popularity, ac- tive attention and viral nature of a relatively underutilized platform.    Shift Control's client roster includes American Express, Coca-Cola, Energizer, NBC Universal, Starwood Hotels and Yahoo!  The company recently won two prestigious Webby Awards for its global work on behalf of Coca-Cola.  Based in Greenwich, CT, Shift Control maintains a full development studio in Vancouver, British Columbia.  For more information, visit www.shiftcontrolmedia.com For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 10-Oct-08 9:00 AM tag:odeo.com,2008-10-10,23599242 Fri, 10 Oct 2008 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24056043-Shift-Control-President-and-CEO-Tim-Zuckert-Joins-To-Discuss-The-Evolution-And-Future-Of-Interactive-Games-And-Marketing Co-host Brad Forsythe interviews Tim Zuckert, President and CEO of Shift Control   Tim Zuckert is President and C.E.O. of Shift Control Media, a branded entertain- ment company that creates original games and related social media applications for innovative marketers. Based on his work with such blue chip advertisers as Pepsi, Frito Lay and Hershey Foods, Tim identified a market opportunity to leve- rage the popularity and pervasiveness of games and the viral distribution power of social networks to help brands connect with consumers in more relevant ways.  To achieve this, Tim built an organization with a unique blend of game industry authenticity and brand marketing expertise.   Prior to founding Shift Control, Tim was President of Omnicom Group’s Tracy- Locke, an integrated marketing agency that provided strategic marketing com- munications to a range of clients in such categories as consumer products, appa- rel and beverages.  Tim came to TracyLocke from the ... Co-host Brad Forsythe interviews Tim Zuckert, President and CEO of Shift Control   Tim Zuckert is President and C.E.O. of Shift Control Media, a branded entertain- ment company that creates original games and related social media applications for innovative marketers. Based on his work with such blue chip advertisers as Pepsi, Frito Lay and Hershey Foods, Tim identified a market opportunity to leve- rage the popularity and pervasiveness of games and the viral distribution power of social networks to help brands connect with consumers in more relevant ways.  To achieve this, Tim built an organization with a unique blend of game industry authenticity and brand marketing expertise.   Prior to founding Shift Control, Tim was President of Omnicom Group’s Tracy- Locke, an integrated marketing agency that provided strategic marketing com- munications to a range of clients in such categories as consumer products, appa- rel and beverages.  Tim came to TracyLocke from the client side, where he held senior marketing positions with such major global marketers as Apple Computer, The Virgin Group, and The Walt Disney Company.     A graduate of the Kellogg School, where he earned his M.B.A., Tim has success- fully balanced the demands of creating and executing strategic marketing plans for a host of media and entertainment brands with the operational skills of man- aging and motivating effective sales and marketing teams in both creative and brand management.  In founding Shift Control, Tim’s goal was to deliver compel- ling gameplay to consumers while helping marketers tap into the popularity, ac- tive attention and viral nature of a relatively underutilized platform.    Shift Control's client roster includes American Express, Coca-Cola, Energizer, NBC Universal, Starwood Hotels and Yahoo!  The company recently won two prestigious Webby Awards for its global work on behalf of Coca-Cola.  Based in Greenwich, CT, Shift Control maintains a full development studio in Vancouver, British Columbia.  For more information, visit www.shiftcontrolmedia.com For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 10-Oct-08 9:00 AM Co-host Brad Forsythe interviews Tim Zuckert, President and CEO of Shift Control   Tim Zuckert is President and C.E.O. of Shift Control Media, a branded entertain- ment company that creates original games and related social media applications for innovative marketers. Based on his work with such blue chip advertisers as Pepsi, Frito Lay and Hershey Foods, Tim identified a market opportunity to leve- rage the popularity and pervasiveness of games and the viral distribution power of social networks to help brands connect with consumers in more relevant ways.  To achieve this, Tim built an organization with a unique blend of game industry authenticity and brand marketing expertise.   Prior to founding Shift Control, Tim was President of Omnicom Group’s Tracy- Locke, an integrated marketing agency that provided strategic marketing com- munications to a range of clients in such categories as consumer products, appa- rel and beverages.  Tim came to TracyLocke from the client side, where he held senior marketing positions with such major global marketers as Apple Computer, The Virgin Group, and The Walt Disney Company.     A graduate of the Kellogg School, where he earned his M.B.A., Tim has success- fully balanced the demands of creating and executing strategic marketing plans for a host of media and entertainment brands with the operational skills of man- aging and motivating effective sales and marketing teams in both creative and brand management.  In founding Shift Control, Tim’s goal was to deliver compel- ling gameplay to consumers while helping marketers tap into the popularity, ac- tive attention and viral nature of a relatively underutilized platform.    Shift Control's client roster includes American Express, Coca-Cola, Energizer, NBC Universal, Starwood Hotels and Yahoo!  The company recently won two prestigious Webby Awards for its global work on behalf of Coca-Cola.  Based in Greenwich, CT, Shift Control maintains a full development studio in Vancouver, British Columbia.  For more information, visit www.shiftcontrolmedia.com For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 10-Oct-08 9:00 AM tag:odeo.com,2008-10-10,24056043 Fri, 10 Oct 2008 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23599243-Author-Lucas-Conley-Discusses-The-Marketing-World-s-Obsession-With-Branding-And-How-It-Can-Ruin-The-Development-Of-Quality-Products Co-host Brad Forsythe interviews Lucas Conley, Author of  Obsessive Branding Disorder: The Business of Illusion, and The Illusion of Business   A contributing writer for Fast Company, Lucas Conley is an experienced journalist with an eye for stories that change how we see the world. Widely published in a number of fields, his work has appeared in The Boston Globe, SPIN, and ESPN: The Magazine, among other publications. At the Atlantic Monthly, where Conley began his career, he spent a year-and-a-half working alongside award-winning investigative journalist William Langewiesche, reporting on stories like the recovery operation at the World Trade Center. Conley's reporting took him from the collapsed subway tunnels beneath Manhattan to the eerie dust-entombed offices high in the neighboring towers, abandoned and frozen in time for months after the collapse. Nominated for a national magazine award, the resulting three-part series, "American Ground Unbuilding the World Trade C... Co-host Brad Forsythe interviews Lucas Conley, Author of  Obsessive Branding Disorder: The Business of Illusion, and The Illusion of Business   A contributing writer for Fast Company, Lucas Conley is an experienced journalist with an eye for stories that change how we see the world. Widely published in a number of fields, his work has appeared in The Boston Globe, SPIN, and ESPN: The Magazine, among other publications. At the Atlantic Monthly, where Conley began his career, he spent a year-and-a-half working alongside award-winning investigative journalist William Langewiesche, reporting on stories like the recovery operation at the World Trade Center. Conley's reporting took him from the collapsed subway tunnels beneath Manhattan to the eerie dust-entombed offices high in the neighboring towers, abandoned and frozen in time for months after the collapse. Nominated for a national magazine award, the resulting three-part series, "American Ground Unbuilding the World Trade Center," was published as a book in late 2002. As a staff writer and correspondent for Fast Company, Lucas Conley has searched for stories that go beyond trends, revealing the passions and challenges of our lives at work. Since 2002, he has followed two Manhattan CEOs as they relaunched their investment firms after losing half their employees in the World Trade Center. He has traveled out into the wooded hills of New Hampshire to understand how composers, poets, and artists living in a secluded century-old art colony cultivated creativity; and he has profiled the world's leading management consultant on the eve of his return to the business world, after spending three years away from the corporate life, running a mission for his church.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 3-Oct-08 9:00 AM Co-host Brad Forsythe interviews Lucas Conley, Author of  Obsessive Branding Disorder: The Business of Illusion, and The Illusion of Business   A contributing writer for Fast Company, Lucas Conley is an experienced journalist with an eye for stories that change how we see the world. Widely published in a number of fields, his work has appeared in The Boston Globe, SPIN, and ESPN: The Magazine, among other publications. At the Atlantic Monthly, where Conley began his career, he spent a year-and-a-half working alongside award-winning investigative journalist William Langewiesche, reporting on stories like the recovery operation at the World Trade Center. Conley's reporting took him from the collapsed subway tunnels beneath Manhattan to the eerie dust-entombed offices high in the neighboring towers, abandoned and frozen in time for months after the collapse. Nominated for a national magazine award, the resulting three-part series, "American Ground Unbuilding the World Trade Center," was published as a book in late 2002. As a staff writer and correspondent for Fast Company, Lucas Conley has searched for stories that go beyond trends, revealing the passions and challenges of our lives at work. Since 2002, he has followed two Manhattan CEOs as they relaunched their investment firms after losing half their employees in the World Trade Center. He has traveled out into the wooded hills of New Hampshire to understand how composers, poets, and artists living in a secluded century-old art colony cultivated creativity; and he has profiled the world's leading management consultant on the eve of his return to the business world, after spending three years away from the corporate life, running a mission for his church.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 3-Oct-08 9:00 AM tag:odeo.com,2008-10-03,23599243 Fri, 03 Oct 2008 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24056045-Author-Lucas-Conley-Discusses-The-Marketing-World-s-Obsession-With-Branding-And-How-It-Can-Ruin-The-Development-Of-Quality-Products Co-host Brad Forsythe interviews Lucas Conley, Author of  Obsessive Branding Disorder: The Business of Illusion, and The Illusion of Business   A contributing writer for Fast Company, Lucas Conley is an experienced journalist with an eye for stories that change how we see the world. Widely published in a number of fields, his work has appeared in The Boston Globe, SPIN, and ESPN: The Magazine, among other publications. At the Atlantic Monthly, where Conley began his career, he spent a year-and-a-half working alongside award-winning investigative journalist William Langewiesche, reporting on stories like the recovery operation at the World Trade Center. Conley's reporting took him from the collapsed subway tunnels beneath Manhattan to the eerie dust-entombed offices high in the neighboring towers, abandoned and frozen in time for months after the collapse. Nominated for a national magazine award, the resulting three-part series, "American Ground Unbuilding the World Trade C... Co-host Brad Forsythe interviews Lucas Conley, Author of  Obsessive Branding Disorder: The Business of Illusion, and The Illusion of Business   A contributing writer for Fast Company, Lucas Conley is an experienced journalist with an eye for stories that change how we see the world. Widely published in a number of fields, his work has appeared in The Boston Globe, SPIN, and ESPN: The Magazine, among other publications. At the Atlantic Monthly, where Conley began his career, he spent a year-and-a-half working alongside award-winning investigative journalist William Langewiesche, reporting on stories like the recovery operation at the World Trade Center. Conley's reporting took him from the collapsed subway tunnels beneath Manhattan to the eerie dust-entombed offices high in the neighboring towers, abandoned and frozen in time for months after the collapse. Nominated for a national magazine award, the resulting three-part series, "American Ground Unbuilding the World Trade Center," was published as a book in late 2002. As a staff writer and correspondent for Fast Company, Lucas Conley has searched for stories that go beyond trends, revealing the passions and challenges of our lives at work. Since 2002, he has followed two Manhattan CEOs as they relaunched their investment firms after losing half their employees in the World Trade Center. He has traveled out into the wooded hills of New Hampshire to understand how composers, poets, and artists living in a secluded century-old art colony cultivated creativity; and he has profiled the world's leading management consultant on the eve of his return to the business world, after spending three years away from the corporate life, running a mission for his church.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 3-Oct-08 9:00 AM Co-host Brad Forsythe interviews Lucas Conley, Author of  Obsessive Branding Disorder: The Business of Illusion, and The Illusion of Business   A contributing writer for Fast Company, Lucas Conley is an experienced journalist with an eye for stories that change how we see the world. Widely published in a number of fields, his work has appeared in The Boston Globe, SPIN, and ESPN: The Magazine, among other publications. At the Atlantic Monthly, where Conley began his career, he spent a year-and-a-half working alongside award-winning investigative journalist William Langewiesche, reporting on stories like the recovery operation at the World Trade Center. Conley's reporting took him from the collapsed subway tunnels beneath Manhattan to the eerie dust-entombed offices high in the neighboring towers, abandoned and frozen in time for months after the collapse. Nominated for a national magazine award, the resulting three-part series, "American Ground Unbuilding the World Trade Center," was published as a book in late 2002. As a staff writer and correspondent for Fast Company, Lucas Conley has searched for stories that go beyond trends, revealing the passions and challenges of our lives at work. Since 2002, he has followed two Manhattan CEOs as they relaunched their investment firms after losing half their employees in the World Trade Center. He has traveled out into the wooded hills of New Hampshire to understand how composers, poets, and artists living in a secluded century-old art colony cultivated creativity; and he has profiled the world's leading management consultant on the eve of his return to the business world, after spending three years away from the corporate life, running a mission for his church.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 3-Oct-08 9:00 AM tag:odeo.com,2008-10-03,24056045 Fri, 03 Oct 2008 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23599244-This-Week-Alex-Ben-Block-of-Hollywood-Today-Discusses-the-Emmys-the-Fall-TV-Schedule-and-the-latest-Entertainment-News Co-host Brad Forsythe interviews Alex Ben Block, Editor at Large, The Hollywood Reporter Show Business Historian, Hollywood Today   Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show."    He was the editor of two Hollywood trades: The Hollywood Reporter and TelevisionWeek , as well as Associate Editor of Forbes , Editor-in-Chief of eStar.com , a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner . Block is author of the critically acclaimed non-fiction book "OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller ... Co-host Brad Forsythe interviews Alex Ben Block, Editor at Large, The Hollywood Reporter Show Business Historian, Hollywood Today   Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show."    He was the editor of two Hollywood trades: The Hollywood Reporter and TelevisionWeek , as well as Associate Editor of Forbes , Editor-in-Chief of eStar.com , a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner . Block is author of the critically acclaimed non-fiction book "OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee."    He served for three years as Executive Director of the Los Angeles Press Club and remains an honorary board member. Block has won a number of honors, including two LA Press Club Awards and in 2005 was presented the prestigious Journalism Award from the Caucus For Television Producers, Directors and Writers by Leslie Moonves. Block is nominated for a 2007 LA Press Club award for his article on the untold true story of the movie “Rocky.”   Block has extensive on air experience in both radio and TV. He has been on news and entertainment shows and done commentary for stations in Miami, Detroit, New York, Los Angeles, San Francisco and elsewhere. He is frequently quoted both in print and by the electronic media. Recent appearances have included the O’Reilly Factor on Fox News Channel along with appearances on outlets such as CNN, CNBC,  KNBC and E! News.   Block is a popular public speaker and moderator. His recent panels for the Museum of TV and Radio have included an interview with Roseanne Barr, a look at the show “Prison Break” and a panel on the image of Arabs in primetime featuring the executive producers of “24” and “Lost.”   Block has served on a number of charitable boards including the Will Rogers Motion Picture Pioneers Foundation and was as a juror for the American Film Institute and Gerald Loeb Awards, among others.   A native of Syracuse, N.Y., and graduate of Ithaca College, Block lives in Encino, Calif., with his wife, actress and producer Jodi Taylor. He is the father of singer-songwriter Hayley Taylor.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 26-Sep-08 9:30 AM Co-host Brad Forsythe interviews Alex Ben Block, Editor at Large, The Hollywood Reporter Show Business Historian, Hollywood Today   Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show."    He was the editor of two Hollywood trades: The Hollywood Reporter and TelevisionWeek , as well as Associate Editor of Forbes , Editor-in-Chief of eStar.com , a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner . Block is author of the critically acclaimed non-fiction book "OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee."    He served for three years as Executive Director of the Los Angeles Press Club and remains an honorary board member. Block has won a number of honors, including two LA Press Club Awards and in 2005 was presented the prestigious Journalism Award from the Caucus For Television Producers, Directors and Writers by Leslie Moonves. Block is nominated for a 2007 LA Press Club award for his article on the untold true story of the movie “Rocky.”   Block has extensive on air experience in both radio and TV. He has been on news and entertainment shows and done commentary for stations in Miami, Detroit, New York, Los Angeles, San Francisco and elsewhere. He is frequently quoted both in print and by the electronic media. Recent appearances have included the O’Reilly Factor on Fox News Channel along with appearances on outlets such as CNN, CNBC,  KNBC and E! News.   Block is a popular public speaker and moderator. His recent panels for the Museum of TV and Radio have included an interview with Roseanne Barr, a look at the show “Prison Break” and a panel on the image of Arabs in primetime featuring the executive producers of “24” and “Lost.”   Block has served on a number of charitable boards including the Will Rogers Motion Picture Pioneers Foundation and was as a juror for the American Film Institute and Gerald Loeb Awards, among others.   A native of Syracuse, N.Y., and graduate of Ithaca College, Block lives in Encino, Calif., with his wife, actress and producer Jodi Taylor. He is the father of singer-songwriter Hayley Taylor.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 26-Sep-08 9:30 AM tag:odeo.com,2008-09-26,23599244 Fri, 26 Sep 2008 07:30:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/24056046-This-Week-Alex-Ben-Block-of-Hollywood-Today-Discusses-the-Emmys-the-Fall-TV-Schedule-and-the-latest-Entertainment-News Co-host Brad Forsythe interviews Alex Ben Block, Editor at Large, The Hollywood Reporter Show Business Historian, Hollywood Today   Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show."    He was the editor of two Hollywood trades: The Hollywood Reporter and TelevisionWeek , as well as Associate Editor of Forbes , Editor-in-Chief of eStar.com , a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner . Block is author of the critically acclaimed non-fiction book "OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller ... Co-host Brad Forsythe interviews Alex Ben Block, Editor at Large, The Hollywood Reporter Show Business Historian, Hollywood Today   Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show."    He was the editor of two Hollywood trades: The Hollywood Reporter and TelevisionWeek , as well as Associate Editor of Forbes , Editor-in-Chief of eStar.com , a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner . Block is author of the critically acclaimed non-fiction book "OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee."    He served for three years as Executive Director of the Los Angeles Press Club and remains an honorary board member. Block has won a number of honors, including two LA Press Club Awards and in 2005 was presented the prestigious Journalism Award from the Caucus For Television Producers, Directors and Writers by Leslie Moonves. Block is nominated for a 2007 LA Press Club award for his article on the untold true story of the movie “Rocky.”   Block has extensive on air experience in both radio and TV. He has been on news and entertainment shows and done commentary for stations in Miami, Detroit, New York, Los Angeles, San Francisco and elsewhere. He is frequently quoted both in print and by the electronic media. Recent appearances have included the O’Reilly Factor on Fox News Channel along with appearances on outlets such as CNN, CNBC,  KNBC and E! News.   Block is a popular public speaker and moderator. His recent panels for the Museum of TV and Radio have included an interview with Roseanne Barr, a look at the show “Prison Break” and a panel on the image of Arabs in primetime featuring the executive producers of “24” and “Lost.”   Block has served on a number of charitable boards including the Will Rogers Motion Picture Pioneers Foundation and was as a juror for the American Film Institute and Gerald Loeb Awards, among others.   A native of Syracuse, N.Y., and graduate of Ithaca College, Block lives in Encino, Calif., with his wife, actress and producer Jodi Taylor. He is the father of singer-songwriter Hayley Taylor.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 26-Sep-08 9:30 AM Co-host Brad Forsythe interviews Alex Ben Block, Editor at Large, The Hollywood Reporter Show Business Historian, Hollywood Today   Alex Ben Block is Senior Columnist for Hollywood Today, an online newsmagazine (http://HollywoodToday.net), Editor of an upcoming almanac of great movies from the past hundred years for George Lucas Books and a noted show business historian. Block has been heard for the past five years on NPR affiliate KPCC-FM's "Call Sheet" in Southern California and the nationally syndicated radio program, "The Advertising Show."    He was the editor of two Hollywood trades: The Hollywood Reporter and TelevisionWeek , as well as Associate Editor of Forbes , Editor-in-Chief of eStar.com , a movie critic in Miami, a columnist in Detroit and Assistant City Editor of the Los Angeles Herald Examiner . Block is author of the critically acclaimed non-fiction book "OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee."    He served for three years as Executive Director of the Los Angeles Press Club and remains an honorary board member. Block has won a number of honors, including two LA Press Club Awards and in 2005 was presented the prestigious Journalism Award from the Caucus For Television Producers, Directors and Writers by Leslie Moonves. Block is nominated for a 2007 LA Press Club award for his article on the untold true story of the movie “Rocky.”   Block has extensive on air experience in both radio and TV. He has been on news and entertainment shows and done commentary for stations in Miami, Detroit, New York, Los Angeles, San Francisco and elsewhere. He is frequently quoted both in print and by the electronic media. Recent appearances have included the O’Reilly Factor on Fox News Channel along with appearances on outlets such as CNN, CNBC,  KNBC and E! News.   Block is a popular public speaker and moderator. His recent panels for the Museum of TV and Radio have included an interview with Roseanne Barr, a look at the show “Prison Break” and a panel on the image of Arabs in primetime featuring the executive producers of “24” and “Lost.”   Block has served on a number of charitable boards including the Will Rogers Motion Picture Pioneers Foundation and was as a juror for the American Film Institute and Gerald Loeb Awards, among others.   A native of Syracuse, N.Y., and graduate of Ithaca College, Block lives in Encino, Calif., with his wife, actress and producer Jodi Taylor. He is the father of singer-songwriter Hayley Taylor.   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 26-Sep-08 9:30 AM tag:odeo.com,2008-09-26,24056046 Fri, 26 Sep 2008 07:30:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23599245-From-Esquire-to-MTV-Listen-for-Part-II-as-George-Lois-Probes-Deeper-into-What-the-Future-of-Advertising-Will-Hold Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture.   The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); mad a failing MTV a huge success with his "I Want My MTV" campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their moto... Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture.   The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); mad a failing MTV a huge success with his "I Want My MTV" campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough "singing" TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a "Demolition Derby" sports channel to the number one sports network with his dynamic "In Your Face" campaign. Additionally he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.   George Lois is the only person in the world with all the following accolades: Inducted into The Art Directors Hall of Fame and The Copywriters Hall of Fame, Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, and the subject of a Master Series at the School of Visual Arts. He is the author of George Be Careful (1972), an autobiography; The Art of Advertising (1976), which has been praised as "the Bible of mass communications"; What's the Big Idea? (1991), which is used as a text book in college communications courses all over the world; Covering the '60s (1996), which displays his iconic Esquire covers during that turbulent decade; $ellebrity (2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized, co-published by Taschen and ESPN; and Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture (2007).   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 19-Sep-08 1:00 PM Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture.   The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); mad a failing MTV a huge success with his "I Want My MTV" campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough "singing" TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a "Demolition Derby" sports channel to the number one sports network with his dynamic "In Your Face" campaign. Additionally he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.   George Lois is the only person in the world with all the following accolades: Inducted into The Art Directors Hall of Fame and The Copywriters Hall of Fame, Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, and the subject of a Master Series at the School of Visual Arts. He is the author of George Be Careful (1972), an autobiography; The Art of Advertising (1976), which has been praised as "the Bible of mass communications"; What's the Big Idea? (1991), which is used as a text book in college communications courses all over the world; Covering the '60s (1996), which displays his iconic Esquire covers during that turbulent decade; $ellebrity (2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized, co-published by Taschen and ESPN; and Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture (2007).   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 19-Sep-08 1:00 PM tag:odeo.com,2008-09-19,23599245 Fri, 19 Sep 2008 11:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23599246-From-Esquire-to-MTV-George-Lois-Describes-Some-of-his-Legendary-Work-in-the-Advertising-Biz-and-Shares-Some-Insight-About-the-Ad-World-s-Future Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture. The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); mad a failing MTV a huge success with his "I Want My MTV" campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil a... Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture. The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); mad a failing MTV a huge success with his "I Want My MTV" campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough "singing" TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a "Demolition Derby" sports channel to the number one sports network with his dynamic "In Your Face" campaign. Additionally he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.   George Lois is the only person in the world with all the following accolades: Inducted into The Art Directors Hall of Fame and The Copywriters Hall of Fame, Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, and the subject of a Master Series at the School of Visual Arts. He is the author of George Be Careful (1972), an autobiography; The Art of Advertising (1976), which has been praised as "the Bible of mass communications"; What's the Big Idea? (1991), which is used as a text book in college communications courses all over the world; Covering the '60s (1996), which displays his iconic Esquire covers during that turbulent decade; $ellebrity (2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized, co-published by Taschen and ESPN; and Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture (2007).   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 15-Sep-08 1:00 PM Co-host Brad Forsythe interviews George Lois, Legendary Art Director and Co-Author of Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture. The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); mad a failing MTV a huge success with his "I Want My MTV" campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough "singing" TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a "Demolition Derby" sports channel to the number one sports network with his dynamic "In Your Face" campaign. Additionally he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.   George Lois is the only person in the world with all the following accolades: Inducted into The Art Directors Hall of Fame and The Copywriters Hall of Fame, Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, and the subject of a Master Series at the School of Visual Arts. He is the author of George Be Careful (1972), an autobiography; The Art of Advertising (1976), which has been praised as "the Bible of mass communications"; What's the Big Idea? (1991), which is used as a text book in college communications courses all over the world; Covering the '60s (1996), which displays his iconic Esquire covers during that turbulent decade; $ellebrity (2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized, co-published by Taschen and ESPN; and Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture (2007).   For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. 15-Sep-08 1:00 PM tag:odeo.com,2008-09-15,23599246 Mon, 15 Sep 2008 11:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23599247-Author-David-Meerman-Scott-Explains-How-His-New-Book-Can-Help-Build-Better-Brands-By-Resonating-With-Your-Core-Customers This week Co-Host Brad Forsythe interviews David Meerman Scott, Author of Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs.   David Meerman Scott is the author of TUNED IN: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (Wiley). He is also the author of the Web Ink Now blog and The New Rules of Marketing and PR, a book which won the 800-CEO-READ Author’s Choice Award in 2007. Find out more from the website and blog at: www.tunedinbook.com   For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion. 5-Sep-08 9:00 AM This week Co-Host Brad Forsythe interviews David Meerman Scott, Author of Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs.   David Meerman Scott is the author of TUNED IN: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (Wiley). He is also the author of the Web Ink Now blog and The New Rules of Marketing and PR, a book which won the 800-CEO-READ Author’s Choice Award in 2007. Find out more from the website and blog at: www.tunedinbook.com   For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion. 5-Sep-08 9:00 AM This week Co-Host Brad Forsythe interviews David Meerman Scott, Author of Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs.   David Meerman Scott is the author of TUNED IN: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (Wiley). He is also the author of the Web Ink Now blog and The New Rules of Marketing and PR, a book which won the 800-CEO-READ Author’s Choice Award in 2007. Find out more from the website and blog at: www.tunedinbook.com   For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion. 5-Sep-08 9:00 AM tag:odeo.com,2008-09-05,23599247 Fri, 05 Sep 2008 07:00:00 -0700 no The Advertising Show Articles RSS Feed articles http://www.odeo.com/episodes/23599248-Tuck-School-of-Business-at-Dartmouth-Associate-Professor-of-Business-Administration-Praveen-Kopalle-Discusses-New-Product-Development-And-The-quot-Emergent-Consumer-quot This week Co-Host Brad Forsythe interviews Praveen Kopalle,  Associate Professor of Business Administration at the Tuck School of Business, Dartmouth.   After teaching at the University of Arizona in Tucson, Arizona, for four years, Praveen Kopalle traded the warm, southern weather for the charming Northeast and joined the Tuck School in 1996. His teaching and research interests include marketing management, marketing research, pricing strategy, and new product development.

 Praveen received his Ph.D. in marketing management from the Graduate School of Business, Columbia University in New York City. He also has an MBA in marketing management from the Indian Institute of Management, Bangalore, India, and a BS in mechanical and production engineering from Osmania University, Hyderabad, India.

 In addition to his awards, research, and editorial accomplishments, Praveen is also a research director (Internet marketing and pricing) at the Glassmeyer/McN... This week Co-Host Brad Forsythe interviews Praveen Kopalle,  Associate Professor of Business Administration at the Tuck School of Business, Dartmouth.   After teaching at the University of Arizona in Tucson, Arizona, for four years, Praveen Kopalle traded the warm, southern weather for the charming Northeast and joined the Tuck School in 1996. His teaching and research interests include marketing management, marketing research, pricing strategy, and new product development.

 Praveen received his Ph.D. in marketing management from the Graduate School of Business, Columbia University in New York City. He also has an MBA in marketing management from the Indian Institute of Management, Bangalore, India, and a BS in mechanical and production engineering from Osmania University, Hyderabad, India.

 In addition to his awards, research, and editorial accomplishments, Praveen is also a research director (Internet marketing and pricing) at the Glassmeyer/McNamee Center for Digital Strategies, and a faculty associate of William F. Achtmeyer Center for Global Leadership, both at the Tuck School. He is a marketing advisor for BeVocal, Inc., based in Santa Clara, CA and is an avid cricket enthusiast and a HAM radio operator. For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion. 29-Aug-08 9:30 AM This week Co-Host Brad Forsythe interviews Praveen Kopalle,  Associate Professor of Business Administration at the Tuck School of Business, Dartmouth.   After teaching at the University of Arizona in Tucson, Arizona, for four years, Praveen Kopalle traded the warm, southern weather for the charming Northeast and joined the Tuck School in 1996. His teaching and research interests include marketing management, marketing research, pricing strategy, and new product development.

 Praveen received his Ph.D. in marketing management from the Graduate School of Business, Columbia University in New York City. He also has an MBA in marketing management from the Indian Institute of Management, Bangalore, India, and a BS in mechanical and production engineering from Osmania University, Hyderabad, India.

 In addition to his awards, research, and editorial accomplishments, Praveen is also a research director (Internet marketing and pricing) at the Glassmeyer/McNamee Center for Digital Strategies, and a faculty associate of William F. Achtmeyer Center for Global Leadership, both at the Tuck School. He is a marketing advisor for BeVocal, Inc., based in Santa Clara, CA and is an avid cricket enthusiast and a HAM radio operator. For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion. 29-Aug-08 9:30 AM tag:odeo.com,2008-08-29,23599248 Fri, 29 Aug 2008 07:30:00 -0700 no The Advertising Show Articles RSS Feed articles