http://www.odeo.com/channels/31783-Small-Business-Marketing-Blog-from-Duct-Tape-Marketing-%C2%BB-Podcast JohnJantsch no Small business marketing blog Small business marketing blog Small business marketing tips, tactics and resources from one of America's leading small business marketing experts - John Jantsch 40 Wed, 11 Nov 2009 09:34:52 -0800 Wed, 11 Nov 2009 09:34:52 -0800 Marketing http://www.odeo.com/episodes/25436987-How-Zen-Does-a-Small-Biz-Need-to-Be How Zen Does a Small Biz Need to Be? This content from: Duct Tape Marketing Marketing podcast with Leo Babauta (Click to listen, right click and Save As to download – subscribe now via iTunes Leo Babauta is the publisher of the very popular Zen Habits blog and author the Power of Less. Leo is not my typical marketing/business expert type guest but Leo’s personal story and the subject he writes about are important lessons for small business owners. As business owners we are totally free – free to work 80 hours a week, free to carry the stress of making payroll, free to eat junk food at our desk, and free to blow off any semblance of exercise, because, really, who’s got the time. Essentially, we’re all a bunch of heart attacks waiting to happen, but at least we’re free to have the heart attack on our terms, right? I’ve been doing this for a long time and I can tell you that an entrepreneur’s diet, exercise routine, and stress release act... How Zen Does a Small Biz Need to Be? This content from: Duct Tape Marketing Marketing podcast with Leo Babauta (Click to listen, right click and Save As to download – subscribe now via iTunes Leo Babauta is the publisher of the very popular Zen Habits blog and author the Power of Less. Leo is not my typical marketing/business expert type guest but Leo’s personal story and the subject he writes about are important lessons for small business owners. As business owners we are totally free – free to work 80 hours a week, free to carry the stress of making payroll, free to eat junk food at our desk, and free to blow off any semblance of exercise, because, really, who’s got the time. Essentially, we’re all a bunch of heart attacks waiting to happen, but at least we’re free to have the heart attack on our terms, right? I’ve been doing this for a long time and I can tell you that an entrepreneur’s diet, exercise routine, and stress release activities are just as important as any marketing plan every devised. Owning a business is not for sissies. Leo’s message of doing more with less is a breathe of fresh air and I count it as a daily. So, take a long, deep, totally centered breath and have a listen. Namaste Related Posts: Thoughts on Personal Branding Review the Duct Tape Marketing Podcast David Allen on Getting It All Done The math of exercise Trust Me: Four Steps to Authenticity and Charisma Like this post? Share it with others How Zen Does a Small Biz Need to Be? This content from: Duct Tape Marketing Marketing podcast with Leo Babauta (Click to listen, right click and Save As to download – subscribe now via iTunes Leo Babauta is the publisher of the very popular Zen Habits blog and author the Power of Less. Leo is not my typical marketing/business expert type guest but Leo’s personal story and the subject he writes about are important lessons for small business owners. As business owners we are totally free – free to work 80 hours a week, free to carry the stress of making payroll, free to eat junk food at our desk, and free to blow off any semblance of exercise, because, really, who’s got the time. Essentially, we’re all a bunch of heart attacks waiting to happen, but at least we’re free to have the heart attack on our terms, right? I’ve been doing this for a long time and I can tell you that an entrepreneur’s diet, exercise routine, and stress release activities are just as important as any marketing plan every devised. Owning a business is not for sissies. Leo’s message of doing more with less is a breathe of fresh air and I count it as a daily. So, take a long, deep, totally centered breath and have a listen. Namaste Related Posts: Thoughts on Personal Branding Review the Duct Tape Marketing Podcast David Allen on Getting It All Done The math of exercise Trust Me: Four Steps to Authenticity and Charisma Like this post? Share it with others tag:odeo.com,2009-11-11,25436987 Wed, 11 Nov 2009 09:34:52 -0800 no Small Business Marketing Blog from Duct Tape Marketing » Podcast podcast, zen habits, Leo Babauta http://www.odeo.com/episodes/25408464-Trust-Me-Four-Steps-to-Authenticity-and-Charisma Trust Me: Four Steps to Authenticity and Charisma This content from: Duct Tape Marketing Marketing podcast with Nick Morgan (Click to listen, right click and Save As to download – subscribe now via iTunes Trust – can’t get enough of that as a brand, business, or person these days. Everyone knows that, but what they may not know is that there are things each of is doing that may be unintentionally eroding trust – particularly when it comes to the topic of speaking and presenting. In this episode of the Duct Tape Marketing podcast Nick Morgan, author of Trust Me, talks about trust, authenticity and charisma and how anyone can use it to their advantage as a public speaker. Charisma is a tricky thing, but I love his definition: The expression of emotion. It’s a tool that can be learned and practiced. Pay close attention to his thoughts on using or not using PowerPoint. Check out a recent blog post from Nick: 10 Commandments of Public Speaking Nick Morgan sh... Trust Me: Four Steps to Authenticity and Charisma This content from: Duct Tape Marketing Marketing podcast with Nick Morgan (Click to listen, right click and Save As to download – subscribe now via iTunes Trust – can’t get enough of that as a brand, business, or person these days. Everyone knows that, but what they may not know is that there are things each of is doing that may be unintentionally eroding trust – particularly when it comes to the topic of speaking and presenting. In this episode of the Duct Tape Marketing podcast Nick Morgan, author of Trust Me, talks about trust, authenticity and charisma and how anyone can use it to their advantage as a public speaker. Charisma is a tricky thing, but I love his definition: The expression of emotion. It’s a tool that can be learned and practiced. Pay close attention to his thoughts on using or not using PowerPoint. Check out a recent blog post from Nick: 10 Commandments of Public Speaking Nick Morgan shows how anyone can be an effective speaker by presenting an image of authenticity and respect for their audience, whether in a group presentation or a one-on-one conversation. He presents a four-step process, perfected in his teaching at Harvard, that enables the reader to use their own personal speaking style while becoming a more persuasive and charismatic communicator and leader. The four steps of Nick’s system 1) Openness 2) Connection 3) Passion 4) Listening Related Posts: Stephen M.R. Covey Talks About Trust Marketing Podcast with Chris "Trust Agent" Brogan Thoughts on Personal Branding Public speaking a competitive marketing skill Review the Duct Tape Marketing Podcast Like this post? Share it with others Trust Me: Four Steps to Authenticity and Charisma This content from: Duct Tape Marketing Marketing podcast with Nick Morgan (Click to listen, right click and Save As to download – subscribe now via iTunes Trust – can’t get enough of that as a brand, business, or person these days. Everyone knows that, but what they may not know is that there are things each of is doing that may be unintentionally eroding trust – particularly when it comes to the topic of speaking and presenting. In this episode of the Duct Tape Marketing podcast Nick Morgan, author of Trust Me, talks about trust, authenticity and charisma and how anyone can use it to their advantage as a public speaker. Charisma is a tricky thing, but I love his definition: The expression of emotion. It’s a tool that can be learned and practiced. Pay close attention to his thoughts on using or not using PowerPoint. Check out a recent blog post from Nick: 10 Commandments of Public Speaking Nick Morgan shows how anyone can be an effective speaker by presenting an image of authenticity and respect for their audience, whether in a group presentation or a one-on-one conversation. He presents a four-step process, perfected in his teaching at Harvard, that enables the reader to use their own personal speaking style while becoming a more persuasive and charismatic communicator and leader. The four steps of Nick’s system 1) Openness 2) Connection 3) Passion 4) Listening Related Posts: Stephen M.R. Covey Talks About Trust Marketing Podcast with Chris "Trust Agent" Brogan Thoughts on Personal Branding Public speaking a competitive marketing skill Review the Duct Tape Marketing Podcast Like this post? Share it with others tag:odeo.com,2009-11-05,25408464 Thu, 05 Nov 2009 03:16:28 -0800 no Small Business Marketing Blog from Duct Tape Marketing » Podcast podcast, Marketing Strategy, public relations, Nick Morgan http://www.odeo.com/episodes/25398884-David-Allen-on-Getting-It-All-Done David Allen on Getting It All Done This content from: Duct Tape Marketing Marketing podcast with David Allen (Click to listen, right click and Save As to download – subscribe now via iTunes Getting all the stuff you’ve got to manage done as a business owner, might be the greatest challenge of all. Then of course all the new social media stuff comes along and the job of managing it all just got tougher. It seems, to some at least, that monitoring, managing, engaging and following is a full time job. I’ve always been a big fan of David Allen’s Getting Things Done (GTD), but I think we may need his simple system for collecting, doing, delegating and deferring more than ever. I spent a few minutes chatting with David for this episode of the Duct Tape Marketing podcast and if you’re one of those feeling a little overwhelmed these days I suggest you start with by grabbing Getting Things Done and then work your way up to his latest – Making It All Work. ... David Allen on Getting It All Done This content from: Duct Tape Marketing Marketing podcast with David Allen (Click to listen, right click and Save As to download – subscribe now via iTunes Getting all the stuff you’ve got to manage done as a business owner, might be the greatest challenge of all. Then of course all the new social media stuff comes along and the job of managing it all just got tougher. It seems, to some at least, that monitoring, managing, engaging and following is a full time job. I’ve always been a big fan of David Allen’s Getting Things Done (GTD), but I think we may need his simple system for collecting, doing, delegating and deferring more than ever. I spent a few minutes chatting with David for this episode of the Duct Tape Marketing podcast and if you’re one of those feeling a little overwhelmed these days I suggest you start with by grabbing Getting Things Done and then work your way up to his latest – Making It All Work. You can get David’s products and books at his Davidco site There are so many layers to David’s work that I have found people who have changed their lives by adhering to the “2 minutes or less” principle while others have developed a deep sense of vision for their business because they’ve cleared the clutter for the first time. In this podcast we cover: Components of the GTD system Tools for GTD Using the GTD system in an organization De-cluttering to move forward About Making It All Work: Winning at the Game of Work and the Business of Life How to get involved with GTD Related Posts: David Allen and GTD on the DTM Podcast David Allen Live on Duct Tape Marketing Time can't be managed, it just is Blogging Plugin Adds Rich Mutli-Media Content Review the Duct Tape Marketing Podcast Like this post? Share it with others David Allen on Getting It All Done This content from: Duct Tape Marketing Marketing podcast with David Allen (Click to listen, right click and Save As to download – subscribe now via iTunes Getting all the stuff you’ve got to manage done as a business owner, might be the greatest challenge of all. Then of course all the new social media stuff comes along and the job of managing it all just got tougher. It seems, to some at least, that monitoring, managing, engaging and following is a full time job. I’ve always been a big fan of David Allen’s Getting Things Done (GTD), but I think we may need his simple system for collecting, doing, delegating and deferring more than ever. I spent a few minutes chatting with David for this episode of the Duct Tape Marketing podcast and if you’re one of those feeling a little overwhelmed these days I suggest you start with by grabbing Getting Things Done and then work your way up to his latest – Making It All Work. You can get David’s products and books at his Davidco site There are so many layers to David’s work that I have found people who have changed their lives by adhering to the “2 minutes or less” principle while others have developed a deep sense of vision for their business because they’ve cleared the clutter for the first time. In this podcast we cover: Components of the GTD system Tools for GTD Using the GTD system in an organization De-cluttering to move forward About Making It All Work: Winning at the Game of Work and the Business of Life How to get involved with GTD Related Posts: David Allen and GTD on the DTM Podcast David Allen Live on Duct Tape Marketing Time can't be managed, it just is Blogging Plugin Adds Rich Mutli-Media Content Review the Duct Tape Marketing Podcast Like this post? Share it with others tag:odeo.com,2009-10-27,25398884 Tue, 27 Oct 2009 09:15:10 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast podcast, gtd, david allen, getting things done, making it all work http://www.odeo.com/episodes/25356682-The-Inbound-Marketing-Guidebook The Inbound Marketing Guidebook This content from: Duct Tape Marketing Hubspot co-founders Brian Halligan and Dharmesh Shah have synthesized, condensed and packaged what I believe is one heck of a book on the new reality of lead generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs is written in a style that makes it extremely accessible to the smallest of businesses and gets my highest recommendation as a must read. Brian was a guest on the Duct Tape Marketing Podcast not long ago – click to have a listen. The overriding premise of the book is to persuade readers to come to grips with the fact that the old ways of lead generation, shouting and broadcasting, have given way to being found – by producing something that will be found online and is worthy of people talking about. No surprise here that they too think every small business should be producing content on a blog. One of my favorite ideas in this vein is the notion that we as marketers mus... The Inbound Marketing Guidebook This content from: Duct Tape Marketing Hubspot co-founders Brian Halligan and Dharmesh Shah have synthesized, condensed and packaged what I believe is one heck of a book on the new reality of lead generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs is written in a style that makes it extremely accessible to the smallest of businesses and gets my highest recommendation as a must read. Brian was a guest on the Duct Tape Marketing Podcast not long ago – click to have a listen. The overriding premise of the book is to persuade readers to come to grips with the fact that the old ways of lead generation, shouting and broadcasting, have given way to being found – by producing something that will be found online and is worthy of people talking about. No surprise here that they too think every small business should be producing content on a blog. One of my favorite ideas in this vein is the notion that we as marketers must start looking at our jobs as half publishing, half marketing. The website or blog is the hub of an inbound marketing strategy while social media activity creates the outposts and plays a role in the creation of inbound links. The book certainly supports everything the two have been building over at Hubspot, and that’s no surprise, but I was pleasantly surprised with some ideas in the book’s final chapter. Particularly one that addresses hiring Digital Citizens as employees. The grading scale for this is pretty fascinating. Related Posts: Inbound Marketing with Brian Halligan Lead Generation for the Complex Sale Lead Generation Is About Being Found Influencing The New Influencers Sometimes Simple is Hard Like this post? Share it with others The Inbound Marketing Guidebook This content from: Duct Tape Marketing Hubspot co-founders Brian Halligan and Dharmesh Shah have synthesized, condensed and packaged what I believe is one heck of a book on the new reality of lead generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs is written in a style that makes it extremely accessible to the smallest of businesses and gets my highest recommendation as a must read. Brian was a guest on the Duct Tape Marketing Podcast not long ago – click to have a listen. The overriding premise of the book is to persuade readers to come to grips with the fact that the old ways of lead generation, shouting and broadcasting, have given way to being found – by producing something that will be found online and is worthy of people talking about. No surprise here that they too think every small business should be producing content on a blog. One of my favorite ideas in this vein is the notion that we as marketers must start looking at our jobs as half publishing, half marketing. The website or blog is the hub of an inbound marketing strategy while social media activity creates the outposts and plays a role in the creation of inbound links. The book certainly supports everything the two have been building over at Hubspot, and that’s no surprise, but I was pleasantly surprised with some ideas in the book’s final chapter. Particularly one that addresses hiring Digital Citizens as employees. The grading scale for this is pretty fascinating. Related Posts: Inbound Marketing with Brian Halligan Lead Generation for the Complex Sale Lead Generation Is About Being Found Influencing The New Influencers Sometimes Simple is Hard Like this post? Share it with others tag:odeo.com,2009-10-23,25356682 Fri, 23 Oct 2009 05:53:40 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast podcast, Lead Generation, social media, web marketing, inbound marketing, hubspot, Dharmesh Shah, Brian Halligan http://www.odeo.com/episodes/25318865-Thoughts-on-Personal-Branding Thoughts on Personal Branding This content from: Duct Tape Marketing Marketing podcast with Dan Schawbel (Click to listen, right click and Save As to download – subscribe now via iTunes Dan Schawbel has turned himself into the leading voice on personal branding for Gen-Y. Want to know how a guy, while at the time still in college, took on and seemingly won such an important marketing niche? (Think there aren’t lots of brands that want to own some 20 something mind share?) He did it with, duh, personal branding, and a ton of persistence and willingness to work his tail off. The guy gets what is to me the supreme compliment a marketer can receive – “I see him everywhere.” But, it’s not just being there, it’s being there on message, on brand, day in and day out. Anyone wanting to understand how to build a brand, personal or otherwise, could learn a thing of two from Dan. For this episode of the Duct Tape Marketing Podcast, Dan joins me to talk ... Thoughts on Personal Branding This content from: Duct Tape Marketing Marketing podcast with Dan Schawbel (Click to listen, right click and Save As to download – subscribe now via iTunes Dan Schawbel has turned himself into the leading voice on personal branding for Gen-Y. Want to know how a guy, while at the time still in college, took on and seemingly won such an important marketing niche? (Think there aren’t lots of brands that want to own some 20 something mind share?) He did it with, duh, personal branding, and a ton of persistence and willingness to work his tail off. The guy gets what is to me the supreme compliment a marketer can receive – “I see him everywhere.” But, it’s not just being there, it’s being there on message, on brand, day in and day out. Anyone wanting to understand how to build a brand, personal or otherwise, could learn a thing of two from Dan. For this episode of the Duct Tape Marketing Podcast, Dan joins me to talk about Personal Branding and his very successful book – Me 2.0 . In this podcast we cover: What personal branding is Important elements for personal branding Ways to differentiate yourself Who needs Personal Branding If your business brand can be too personal? Social media and personal branding Steps to implement personal branding I’ve expressed some of my own opinions about personal brand vs. business brand in the past, (business isn’t personal) and while I fall towards more of the business brand as a long term entrepreneurial play, there is no question that you can more easily achieve many of your personal and professional objectives by focusing on building a strong personal brand. Related Posts: Personal branding is a decidedly human endeavor Business Isn't Personal What's Your Word Worth? Calling a few good bloggers Do Small Businesses Really Have a Brand? Like this post? Share it with others Thoughts on Personal Branding This content from: Duct Tape Marketing Marketing podcast with Dan Schawbel (Click to listen, right click and Save As to download – subscribe now via iTunes Dan Schawbel has turned himself into the leading voice on personal branding for Gen-Y. Want to know how a guy, while at the time still in college, took on and seemingly won such an important marketing niche? (Think there aren’t lots of brands that want to own some 20 something mind share?) He did it with, duh, personal branding, and a ton of persistence and willingness to work his tail off. The guy gets what is to me the supreme compliment a marketer can receive – “I see him everywhere.” But, it’s not just being there, it’s being there on message, on brand, day in and day out. Anyone wanting to understand how to build a brand, personal or otherwise, could learn a thing of two from Dan. For this episode of the Duct Tape Marketing Podcast, Dan joins me to talk about Personal Branding and his very successful book – Me 2.0 . In this podcast we cover: What personal branding is Important elements for personal branding Ways to differentiate yourself Who needs Personal Branding If your business brand can be too personal? Social media and personal branding Steps to implement personal branding I’ve expressed some of my own opinions about personal brand vs. business brand in the past, (business isn’t personal) and while I fall towards more of the business brand as a long term entrepreneurial play, there is no question that you can more easily achieve many of your personal and professional objectives by focusing on building a strong personal brand. Related Posts: Personal branding is a decidedly human endeavor Business Isn't Personal What's Your Word Worth? Calling a few good bloggers Do Small Businesses Really Have a Brand? Like this post? Share it with others tag:odeo.com,2009-10-20,25318865 Tue, 20 Oct 2009 09:12:52 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast podcast, Personal Branding, Dan Schawbel, Me 2.0 http://www.odeo.com/episodes/25290657-Using-Technology-to-Co-Create-Value Using Technology to Co-Create Value This content from: Duct Tape Marketing Marketing podcast with Joanna Van Vleck (Click to listen, right click and Save As to download – subscribe now via iTunes I’ve said on numerous occasions that technology and social media pay the largest dividends for small business when employed to co-create value for all involved. In other words, an innovative use of technology that increases the value for both the business and its customers – Even better if it increases human engagement too! I recently had the opportunity to visit with personal image consultant Joanna Van Vleck and I think she has created a pretty fine example of just such an innovation. Van Vleck consults with men on their wardrobes, hair and overall style. She found that while her clients loved working with her, they hated being dragged into stores to try on clothes – keep in mind these are all men. On one occasion a client suggested using a web cam instead. He woul... Using Technology to Co-Create Value This content from: Duct Tape Marketing Marketing podcast with Joanna Van Vleck (Click to listen, right click and Save As to download – subscribe now via iTunes I’ve said on numerous occasions that technology and social media pay the largest dividends for small business when employed to co-create value for all involved. In other words, an innovative use of technology that increases the value for both the business and its customers – Even better if it increases human engagement too! I recently had the opportunity to visit with personal image consultant Joanna Van Vleck and I think she has created a pretty fine example of just such an innovation. Van Vleck consults with men on their wardrobes, hair and overall style. She found that while her clients loved working with her, they hated being dragged into stores to try on clothes – keep in mind these are all men. On one occasion a client suggested using a web cam instead. He would buy the stuff on his own and consult with her about what worked with what didn’t via video conference. At first Van Vleck found the idea a bit odd, but somewhere along the way she discovered a brilliant innovation. Today the Truck Club, a business she founded to take advantage of the video consulting technology, helps men around the globe not have to do something they hate – go shopping. (By the way, that’s the surest way to create a meaningful innovation) The Trunk Club concept is pretty simple – When you need something to wear you get in touch with your Trunk Club Expert, they pick out clothes based on style, need and budget and send them to your home or office. You try them on and get advice via video conference and pay for and keep only what you want. By the way, during our interview she shared that her little idea is poised to do around $3mil in its first year. Van Vleck is a wonderful example of what a successful entrepreneur looks and acts like – enjoy her advice and her energy. Related Posts: Co-Creating Know, Like and Trust Exploiting Chaos with the Trendhunter Review the Duct Tape Marketing Podcast A Marketing Book Club Make New Friends But Keep the Old Using Technology to Co-Create Value This content from: Duct Tape Marketing Marketing podcast with Joanna Van Vleck (Click to listen, right click and Save As to download – subscribe now via iTunes I’ve said on numerous occasions that technology and social media pay the largest dividends for small business when employed to co-create value for all involved. In other words, an innovative use of technology that increases the value for both the business and its customers – Even better if it increases human engagement too! I recently had the opportunity to visit with personal image consultant Joanna Van Vleck and I think she has created a pretty fine example of just such an innovation. Van Vleck consults with men on their wardrobes, hair and overall style. She found that while her clients loved working with her, they hated being dragged into stores to try on clothes – keep in mind these are all men. On one occasion a client suggested using a web cam instead. He would buy the stuff on his own and consult with her about what worked with what didn’t via video conference. At first Van Vleck found the idea a bit odd, but somewhere along the way she discovered a brilliant innovation. Today the Truck Club, a business she founded to take advantage of the video consulting technology, helps men around the globe not have to do something they hate – go shopping. (By the way, that’s the surest way to create a meaningful innovation) The Trunk Club concept is pretty simple – When you need something to wear you get in touch with your Trunk Club Expert, they pick out clothes based on style, need and budget and send them to your home or office. You try them on and get advice via video conference and pay for and keep only what you want. By the way, during our interview she shared that her little idea is poised to do around $3mil in its first year. Van Vleck is a wonderful example of what a successful entrepreneur looks and acts like – enjoy her advice and her energy. Related Posts: Co-Creating Know, Like and Trust Exploiting Chaos with the Trendhunter Review the Duct Tape Marketing Podcast A Marketing Book Club Make New Friends But Keep the Old tag:odeo.com,2009-10-15,25290657 Thu, 15 Oct 2009 07:24:23 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast podcast, Marketing Strategy, social media, web marketing, Joanna Van Vleck, Trunk Club http://www.odeo.com/episodes/25221156-Croutsourcing-Design Croutsourcing Design This content from: Duct Tape Marketing Marketing podcast with crowdSPRING cofounders Ross Kimbarovsky and Mike Samson – click to listen or right click and Save As to download I know, I know – another goofy made-up word, but hey, it’s Friday so outsourcing design to the crowd became croutsourcing. The point is that the web has certainly made it much easier to find great design from around the world and on the flip side created an unlimited market for those wishing to sell their design services. Some smart folks have built businesses around corralling and managing the introduction and design process and made buying and selling graphic design a snap. As with most innovations, these services have their detractors. The most vocal being some in the design community that feel this drives the price of quality design down and cheapens the value of great design. Whether this is true or not, the web has impacted most industries in a similar fashion. The u... Croutsourcing Design This content from: Duct Tape Marketing Marketing podcast with crowdSPRING cofounders Ross Kimbarovsky and Mike Samson – click to listen or right click and Save As to download I know, I know – another goofy made-up word, but hey, it’s Friday so outsourcing design to the crowd became croutsourcing. The point is that the web has certainly made it much easier to find great design from around the world and on the flip side created an unlimited market for those wishing to sell their design services. Some smart folks have built businesses around corralling and managing the introduction and design process and made buying and selling graphic design a snap. As with most innovations, these services have their detractors. The most vocal being some in the design community that feel this drives the price of quality design down and cheapens the value of great design. Whether this is true or not, the web has impacted most industries in a similar fashion. The ultimate answer usually comes from the market’s assessment of the greatest value. The process in croutsourced design is that you describe a project (in the greatest, brand oriented way you can) and designers in your chosen platform’s community compete for your project. In some cases the designers bid on your work, in others they submit designs in an effort to win a set award. Usually, you, the client, get multiple designs and alterations to work with on the way to a finished project. The true strength, and possibly longevity, of these organizations lies in the professionalism of their design community. The one that keeps the designers the happiest wins. The latest innovation in the industry is that your design competition can be open to public view if you choose. Some high profile brands have started to look to this model to get a design done in public view as a PR opportunity. Here’s an example of a public logo contest at 99 Designs and here’s a competition at crowdSPRING for a Tony Robbins web site design. Here’s a run down of some of the croutsourcing design players that I’ve worked with: LogoWorks – Actually LogoWorks, an HP company, wouldn’t really qualify as crowd driven in the same manner as these other three as they do offer your design project out for a bit of competition, but it’s a closed process with a fixed price. 99Designs – This was one of the first compete for an award players and has done a nice job putting designers and clients together at very affordable prices. Elance – The first and biggest of the crowd sourcing community. Elance’s model is a bid for project model and certainly not just focused on design. crowdSPRING – This is one of the newest players, but they seem to be capturing a lot of buzz and some pretty high profile projects. (I interviewed crowdSPRING cofounders Ross Kimbarovsky and Mike Samson for an episode of the Duct Tape Marketing Podcast – click to listen or right click and Save As to download.) Image credit: maraie Related Posts: Duct Tape Review :: LogoWorks Know Good Design Looking for design inspiration? New Member of the Duct Tape Marketing Blog Channel HP Introduces Small Business Marketing Tools Croutsourcing Design This content from: Duct Tape Marketing Marketing podcast with crowdSPRING cofounders Ross Kimbarovsky and Mike Samson – click to listen or right click and Save As to download I know, I know – another goofy made-up word, but hey, it’s Friday so outsourcing design to the crowd became croutsourcing. The point is that the web has certainly made it much easier to find great design from around the world and on the flip side created an unlimited market for those wishing to sell their design services. Some smart folks have built businesses around corralling and managing the introduction and design process and made buying and selling graphic design a snap. As with most innovations, these services have their detractors. The most vocal being some in the design community that feel this drives the price of quality design down and cheapens the value of great design. Whether this is true or not, the web has impacted most industries in a similar fashion. The ultimate answer usually comes from the market’s assessment of the greatest value. The process in croutsourced design is that you describe a project (in the greatest, brand oriented way you can) and designers in your chosen platform’s community compete for your project. In some cases the designers bid on your work, in others they submit designs in an effort to win a set award. Usually, you, the client, get multiple designs and alterations to work with on the way to a finished project. The true strength, and possibly longevity, of these organizations lies in the professionalism of their design community. The one that keeps the designers the happiest wins. The latest innovation in the industry is that your design competition can be open to public view if you choose. Some high profile brands have started to look to this model to get a design done in public view as a PR opportunity. Here’s an example of a public logo contest at 99 Designs and here’s a competition at crowdSPRING for a Tony Robbins web site design. Here’s a run down of some of the croutsourcing design players that I’ve worked with: LogoWorks – Actually LogoWorks, an HP company, wouldn’t really qualify as crowd driven in the same manner as these other three as they do offer your design project out for a bit of competition, but it’s a closed process with a fixed price. 99Designs – This was one of the first compete for an award players and has done a nice job putting designers and clients together at very affordable prices. Elance – The first and biggest of the crowd sourcing community. Elance’s model is a bid for project model and certainly not just focused on design. crowdSPRING – This is one of the newest players, but they seem to be capturing a lot of buzz and some pretty high profile projects. (I interviewed crowdSPRING cofounders Ross Kimbarovsky and Mike Samson for an episode of the Duct Tape Marketing Podcast – click to listen or right click and Save As to download.) Image credit: maraie Related Posts: Duct Tape Review :: LogoWorks Know Good Design Looking for design inspiration? New Member of the Duct Tape Marketing Blog Channel HP Introduces Small Business Marketing Tools tag:odeo.com,2009-10-02,25221156 Fri, 02 Oct 2009 06:16:46 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast podcast, eLance, crowdsourcing, graphic design, crowdspring, Logoworks, 99Designs http://www.odeo.com/episodes/25097825-Exploiting-Chaos-with-the-Trendhunter Exploiting Chaos with the Trendhunter This content from: Duct Tape Marketing Marketing podcast with Jeremy Gutsche (Click to listen, right click and Save As to download – subscribe now via iTunes For this episode of the Duct Tape Marketing podcast I talked about Exploiting Chaos with TrendHunter founder Jeremy Gutsche. TrendHunter is billed as the world’s largest network for trend spotting and innovation and the site is a terribly entertaining and informative place to spend some time. Jeremy’s book – Exploiting Chaos – 150 ways to spark innovation during times of change – is a fun and engaging read. The book is filled with bold statements, images and tidbits along with stories that illustrate each point. I found it to be one of the more thoughtful books on the topic of innovation that I’ve read in a long time. Pick any short chapter and you are certain to be inspired by the creative and sometimes risky thinking. In our session we talked abou... Exploiting Chaos with the Trendhunter This content from: Duct Tape Marketing Marketing podcast with Jeremy Gutsche (Click to listen, right click and Save As to download – subscribe now via iTunes For this episode of the Duct Tape Marketing podcast I talked about Exploiting Chaos with TrendHunter founder Jeremy Gutsche. TrendHunter is billed as the world’s largest network for trend spotting and innovation and the site is a terribly entertaining and informative place to spend some time. Jeremy’s book – Exploiting Chaos – 150 ways to spark innovation during times of change – is a fun and engaging read. The book is filled with bold statements, images and tidbits along with stories that illustrate each point. I found it to be one of the more thoughtful books on the topic of innovation that I’ve read in a long time. Pick any short chapter and you are certain to be inspired by the creative and sometimes risky thinking. In our session we talked about: About trend spotting About new book: Exploiting Chaos Expanding on: Exploiting economic recession/turmoil Expanding on: Culture is more important than strategy Expanding on: Failing through innovation Expanding on: Hire freaks Uncovering future trends Future global trends Related Posts: Is Personality a Strategy? Help My Business Sucks Podcast Gary Vaynerchuk on Duct Tape Marketing Podcast Michael Port on Make a Referral Week Marketing Podcast with Chris "Trust Agent" Brogan Exploiting Chaos with the Trendhunter This content from: Duct Tape Marketing Marketing podcast with Jeremy Gutsche (Click to listen, right click and Save As to download – subscribe now via iTunes For this episode of the Duct Tape Marketing podcast I talked about Exploiting Chaos with TrendHunter founder Jeremy Gutsche. TrendHunter is billed as the world’s largest network for trend spotting and innovation and the site is a terribly entertaining and informative place to spend some time. Jeremy’s book – Exploiting Chaos – 150 ways to spark innovation during times of change – is a fun and engaging read. The book is filled with bold statements, images and tidbits along with stories that illustrate each point. I found it to be one of the more thoughtful books on the topic of innovation that I’ve read in a long time. Pick any short chapter and you are certain to be inspired by the creative and sometimes risky thinking. In our session we talked about: About trend spotting About new book: Exploiting Chaos Expanding on: Exploiting economic recession/turmoil Expanding on: Culture is more important than strategy Expanding on: Failing through innovation Expanding on: Hire freaks Uncovering future trends Future global trends Related Posts: Is Personality a Strategy? Help My Business Sucks Podcast Gary Vaynerchuk on Duct Tape Marketing Podcast Michael Port on Make a Referral Week Marketing Podcast with Chris "Trust Agent" Brogan tag:odeo.com,2009-09-09,25097825 Wed, 09 Sep 2009 07:55:26 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast podcast, iTunes Store, duct tape marketing, Exploiting Chaos http://www.odeo.com/episodes/25058318-Marketing-Podcast-with-Chris-%E2%80%9CTrust-Agent%E2%80%9D-Brogan Marketing Podcast with Chris “Trust Agent” Brogan This content from: Duct Tape Marketing Marketing podcast with Chris Brogan (Click to listen, right click and Save As to download) – subscribe now via iTunes For this episode of the Duct Tape Marketing podcast I had the pleasure of chatting with Chris Brogan. Chris is the President of New Marketing Labs and co-author of Trust Agents – Using the web to build, influence, improve reputation, and earn trust. Chris really is one of the super stars of the online social media world and while he would never call himself one – he’s the ultimate trust agent. It’s a tad ironic I think because the early days on the web were filled with untrust. Today, however, a new breed of open, authentic, and transparent communication has allowed relative unknown brands to build influence and trust and ultimately do more business than ever before imagined. Chris Brogan is also one of the forces behind the Inbound Marke... Marketing Podcast with Chris “Trust Agent” Brogan This content from: Duct Tape Marketing Marketing podcast with Chris Brogan (Click to listen, right click and Save As to download) – subscribe now via iTunes For this episode of the Duct Tape Marketing podcast I had the pleasure of chatting with Chris Brogan. Chris is the President of New Marketing Labs and co-author of Trust Agents – Using the web to build, influence, improve reputation, and earn trust. Chris really is one of the super stars of the online social media world and while he would never call himself one – he’s the ultimate trust agent. It’s a tad ironic I think because the early days on the web were filled with untrust. Today, however, a new breed of open, authentic, and transparent communication has allowed relative unknown brands to build influence and trust and ultimately do more business than ever before imagined. Chris Brogan is also one of the forces behind the Inbound Marketing Summit conferences and somehow I made the agenda for the Oct 7-8 session in Boston, MA, so I hope you can come by and check out this great line-up and say hi. (I’ll even be a Red Sox fan that day if need be.) Here’s what Chris and I covered in this podcast: Using the web to build trust About Trust Agents Translating “human business” to the web Building an online community Where people go wrong building an online community Paid Advertising – Is it dead? You can connect with the Trust Agents Facebook community or be sure to check out Chris’ Trust Agents contribution on Fast Company Related Posts: Building Trust Online Talking Social Media with Chris Brogan Small Business Branding Webinar Series Social Media System with Chris Brogan Join Guy Kawasaki, David Meerman Scott, Chris Brogan and Me Marketing Podcast with Chris “Trust Agent” Brogan This content from: Duct Tape Marketing Marketing podcast with Chris Brogan (Click to listen, right click and Save As to download) – subscribe now via iTunes For this episode of the Duct Tape Marketing podcast I had the pleasure of chatting with Chris Brogan. Chris is the President of New Marketing Labs and co-author of Trust Agents – Using the web to build, influence, improve reputation, and earn trust. Chris really is one of the super stars of the online social media world and while he would never call himself one – he’s the ultimate trust agent. It’s a tad ironic I think because the early days on the web were filled with untrust. Today, however, a new breed of open, authentic, and transparent communication has allowed relative unknown brands to build influence and trust and ultimately do more business than ever before imagined. Chris Brogan is also one of the forces behind the Inbound Marketing Summit conferences and somehow I made the agenda for the Oct 7-8 session in Boston, MA, so I hope you can come by and check out this great line-up and say hi. (I’ll even be a Red Sox fan that day if need be.) Here’s what Chris and I covered in this podcast: Using the web to build trust About Trust Agents Translating “human business” to the web Building an online community Where people go wrong building an online community Paid Advertising – Is it dead? You can connect with the Trust Agents Facebook community or be sure to check out Chris’ Trust Agents contribution on Fast Company Related Posts: Building Trust Online Talking Social Media with Chris Brogan Small Business Branding Webinar Series Social Media System with Chris Brogan Join Guy Kawasaki, David Meerman Scott, Chris Brogan and Me tag:odeo.com,2009-09-01,25058318 Tue, 01 Sep 2009 12:17:58 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast podcast, Facebook, social media, Chris Brogan, fast company, inbound marketing summit, duct tape marketing http://www.odeo.com/episodes/25013396-Gary-Vaynerchuk-on-Duct-Tape-Marketing-Podcast Gary Vaynerchuk on Duct Tape Marketing Podcast This content from: Duct Tape Marketing Marketing podcast with Gary Vaynerchuk (Click to listen, right click and Save As to download – subscribe now via iTunes For this week’s episode of the Duct Tape Marketing Podcast I visited with Gary Vaynerchuk. Gary has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. (Gary’s twitter page) As you will hear when you listen to this episode Gary’s passion comes through loud and clear and that passion leaps from the pages of his upcoming book – CrushIt! - Why now is the time to cash in on your passion. Don’t believe me? – “Gary is a force of nature. ... Gary Vaynerchuk on Duct Tape Marketing Podcast This content from: Duct Tape Marketing Marketing podcast with Gary Vaynerchuk (Click to listen, right click and Save As to download – subscribe now via iTunes For this week’s episode of the Duct Tape Marketing Podcast I visited with Gary Vaynerchuk. Gary has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. (Gary’s twitter page) As you will hear when you listen to this episode Gary’s passion comes through loud and clear and that passion leaps from the pages of his upcoming book – CrushIt! - Why now is the time to cash in on your passion. Don’t believe me? – “Gary is a force of nature. His authentic, raw passion and caring touches everyone. His insights into social media & his message of opportunity could not be more timely.” (Tony Robbins ) In this episode we discuss: About Wine Library TV Gary’s three rules to live by Starting a business in this economic time Are certain people wired for success? Social Media Tips on creating a strong personal brand Promotional plans for Crush It Related Posts: Help My Business Sucks Podcast USA Today's Ask an Expert Steve Strauss on Duct Tape Markting Michael Port on Make a Referral Week Is Now the Time To Pursue Government Contracts? Is the Online Business Manager a VA on Steroids? Gary Vaynerchuk on Duct Tape Marketing Podcast This content from: Duct Tape Marketing Marketing podcast with Gary Vaynerchuk (Click to listen, right click and Save As to download – subscribe now via iTunes For this week’s episode of the Duct Tape Marketing Podcast I visited with Gary Vaynerchuk. Gary has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. (Gary’s twitter page) As you will hear when you listen to this episode Gary’s passion comes through loud and clear and that passion leaps from the pages of his upcoming book – CrushIt! - Why now is the time to cash in on your passion. Don’t believe me? – “Gary is a force of nature. His authentic, raw passion and caring touches everyone. His insights into social media & his message of opportunity could not be more timely.” (Tony Robbins ) In this episode we discuss: About Wine Library TV Gary’s three rules to live by Starting a business in this economic time Are certain people wired for success? Social Media Tips on creating a strong personal brand Promotional plans for Crush It Related Posts: Help My Business Sucks Podcast USA Today's Ask an Expert Steve Strauss on Duct Tape Markting Michael Port on Make a Referral Week Is Now the Time To Pursue Government Contracts? Is the Online Business Manager a VA on Steroids? tag:odeo.com,2009-08-24,25013396 Mon, 24 Aug 2009 09:19:13 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast podcast, twitter, Facebook, Gary Vaynerchuk, tony robbins, WineLibrary TV, Marketing and Advertising http://www.odeo.com/episodes/24948371-SEO-Is-Not-Really-That-Complicated SEO Is Not Really That Complicated This content from: Duct Tape Marketing So, I know this post will draw the ire of some SEO folks, but that’s alright, some need their ire drawn. SEO can be a complex science and there are those, Aaron Wall and Lee Odden come to mind immediately, that have much to add to the field of SEO when it comes to highly sophisticated implementations. In my experience however, the typical small business need only focus on three things to greatly improve their chances for showing up in search results for key phases. (There are many, many things that can be done, but get your head around these three first.) 1) Consistently create education based content that is optimized for important keyword phrases - another way of saying this might be write lots of useful information in blog posts and work the phrases that people might use searching for your business or the problems you solve in the title of the posts. 2) Practice good HTML - I won’t go into a tut... SEO Is Not Really That Complicated This content from: Duct Tape Marketing So, I know this post will draw the ire of some SEO folks, but that’s alright, some need their ire drawn. SEO can be a complex science and there are those, Aaron Wall and Lee Odden come to mind immediately, that have much to add to the field of SEO when it comes to highly sophisticated implementations. In my experience however, the typical small business need only focus on three things to greatly improve their chances for showing up in search results for key phases. (There are many, many things that can be done, but get your head around these three first.) 1) Consistently create education based content that is optimized for important keyword phrases - another way of saying this might be write lots of useful information in blog posts and work the phrases that people might use searching for your business or the problems you solve in the title of the posts. 2) Practice good HTML - I won’t go into a tutorial on the technical aspects of HTML coding, (if you want to learn here’s a great HTML site) but simple things like smart use of page title, meta description, alt image descriptions, heading and subheading (h1, h2) attributes, and anchor text in links is important - make sure you or your designer use them effectively. 3) Relevant links back to your site - search engines place a very high level of importance on this factor because they figure you like your site and will tell them how great it is no matter what, but if another site, particularly one they’ve already determined to be useful, likes your site enough to link to it and gives clues about how and why it’s good, then that’s another story. In fact, don’t waste your time, and please don’t waste any money, submitting your site to the search engines, they no longer care. Get another site to link to your site and the search engines will take note. The subject of backlinks has a long and sorted history in the world of SEO because it’s the place so many what are called “black hat” SEO folks go to get rankings in ways that the search engines eventually ban. The search engines don’t really want you to buy links-that’s not very authentic, they get nervous when you get hundreds of links in a day - that’s not really natural unless you have a long history of it, what they do want is for you to acquire links from sites that also produce lots of useful content and are related to what your site is about. There are many ways to accomplish the building of backlinks and there are very legitimate companies out there that can do it for you as well. Today, I would also like to greatly recommend a service called LotusJump for those who would like to increase their backlinks naturally and systematically for a fairly low cost. Disclosure: LotusJump is a Duct Tape Marketing Coach Network strategic partner and we do have an affiliate arrangement with them, but as I hope you’ve gathered, the only folks on that list are companies and services that I use and believe in fully. The way LotusJump works is that you sign-up your URL and choose a number of keyword phrases you would like to optimize backlinks for (3 or 10 depending on the $24 or $49 mo plan). Then LotusJump delivers a steady stream of link building tasks to help build buzz, get competive backlinks, submit content, social media links and directories that all make sense for your industry or chosen keywords. The list of tasks is not perfect, there are some that don’t always make sense and some that you’ve already done, but because the list is exhaustive and updates frequently you’ve always got lots to do. As I said, this approach isn’t perfect, but what I love is the exact step-by-step task list that just about anyone in your organization can work on. You can put in a few minutes a day and know you are making some long-term headway. (New features still in beta will also help give tasks for on page elements addressed in step 2 above.) I had a chance to interview LotusJump’s Tom McConnon for the this episode of the Duct Tape Marketing podcast. Have listen as we discuss general SEO topics and specific LotusJump features. (Click to listen or right click and Save As to download.) SEO Is Not Really That Complicated This content from: Duct Tape Marketing So, I know this post will draw the ire of some SEO folks, but that’s alright, some need their ire drawn. SEO can be a complex science and there are those, Aaron Wall and Lee Odden come to mind immediately, that have much to add to the field of SEO when it comes to highly sophisticated implementations. In my experience however, the typical small business need only focus on three things to greatly improve their chances for showing up in search results for key phases. (There are many, many things that can be done, but get your head around these three first.) 1) Consistently create education based content that is optimized for important keyword phrases - another way of saying this might be write lots of useful information in blog posts and work the phrases that people might use searching for your business or the problems you solve in the title of the posts. 2) Practice good HTML - I won’t go into a tutorial on the technical aspects of HTML coding, (if you want to learn here’s a great HTML site) but simple things like smart use of page title, meta description, alt image descriptions, heading and subheading (h1, h2) attributes, and anchor text in links is important - make sure you or your designer use them effectively. 3) Relevant links back to your site - search engines place a very high level of importance on this factor because they figure you like your site and will tell them how great it is no matter what, but if another site, particularly one they’ve already determined to be useful, likes your site enough to link to it and gives clues about how and why it’s good, then that’s another story. In fact, don’t waste your time, and please don’t waste any money, submitting your site to the search engines, they no longer care. Get another site to link to your site and the search engines will take note. The subject of backlinks has a long and sorted history in the world of SEO because it’s the place so many what are called “black hat” SEO folks go to get rankings in ways that the search engines eventually ban. The search engines don’t really want you to buy links-that’s not very authentic, they get nervous when you get hundreds of links in a day - that’s not really natural unless you have a long history of it, what they do want is for you to acquire links from sites that also produce lots of useful content and are related to what your site is about. There are many ways to accomplish the building of backlinks and there are very legitimate companies out there that can do it for you as well. Today, I would also like to greatly recommend a service called LotusJump for those who would like to increase their backlinks naturally and systematically for a fairly low cost. Disclosure: LotusJump is a Duct Tape Marketing Coach Network strategic partner and we do have an affiliate arrangement with them, but as I hope you’ve gathered, the only folks on that list are companies and services that I use and believe in fully. The way LotusJump works is that you sign-up your URL and choose a number of keyword phrases you would like to optimize backlinks for (3 or 10 depending on the $24 or $49 mo plan). Then LotusJump delivers a steady stream of link building tasks to help build buzz, get competive backlinks, submit content, social media links and directories that all make sense for your industry or chosen keywords. The list of tasks is not perfect, there are some that don’t always make sense and some that you’ve already done, but because the list is exhaustive and updates frequently you’ve always got lots to do. As I said, this approach isn’t perfect, but what I love is the exact step-by-step task list that just about anyone in your organization can work on. You can put in a few minutes a day and know you are making some long-term headway. (New features still in beta will also help give tasks for on page elements addressed in step 2 above.) I had a chance to interview LotusJump’s Tom McConnon for the this episode of the Duct Tape Marketing podcast. Have listen as we discuss general SEO topics and specific LotusJump features. (Click to listen or right click and Save As to download.) tag:odeo.com,2009-08-12,24948371 Wed, 12 Aug 2009 08:50:16 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast html, podcast, Marketing Strategy, Search Engine Optimization, backlink, Aaron Wall, search engines, web marketing, Lee Odden, lotusjump http://www.odeo.com/episodes/24924333-Who%E2%80%99s-Got-Your-Back This content from: Duct Tape Marketing Who’s Got Your Back I had the opportunity to participate in a discussion about strategic business relationships with Keith Ferrazzi, author of Who’s Got Your Back and Seth Godin, author of Meatball Sundae - the conversation was recorded but I don’t think I’ve ever shared it with you. Have a listen These are two really smart guys that have something pretty brilliant to offer every time they open their mouths or put pen to paper. Keith’s concept of LifeLine Groups will change the way you think about your network. I’ve given away at least a dozen copies of Who’s Got Your Back, it’s one of the most honest approaches to what it’s really like out here I’ve ever read. It's Nice to Share This content from: Duct Tape Marketing Who’s Got Your Back I had the opportunity to participate in a discussion about strategic business relationships with Keith Ferrazzi, author of Who’s Got Your Back and Seth Godin, author of Meatball Sundae - the conversation was recorded but I don’t think I’ve ever shared it with you. Have a listen These are two really smart guys that have something pretty brilliant to offer every time they open their mouths or put pen to paper. Keith’s concept of LifeLine Groups will change the way you think about your network. I’ve given away at least a dozen copies of Who’s Got Your Back, it’s one of the most honest approaches to what it’s really like out here I’ve ever read. It's Nice to Share This content from: Duct Tape Marketing Who’s Got Your Back I had the opportunity to participate in a discussion about strategic business relationships with Keith Ferrazzi, author of Who’s Got Your Back and Seth Godin, author of Meatball Sundae - the conversation was recorded but I don’t think I’ve ever shared it with you. Have a listen These are two really smart guys that have something pretty brilliant to offer every time they open their mouths or put pen to paper. Keith’s concept of LifeLine Groups will change the way you think about your network. I’ve given away at least a dozen copies of Who’s Got Your Back, it’s one of the most honest approaches to what it’s really like out here I’ve ever read. It's Nice to Share tag:odeo.com,2009-08-07,24924333 Fri, 07 Aug 2009 04:31:07 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast podcast, Referral Marketing, Marketing Strategy, seth godin, Vision, Meatball Sundae, Keith Ferrazzi, Who's Got Your Back http://www.odeo.com/episodes/24919243-Is-Now-the-Time-To-Pursue-Government-Contracts This content from: Duct Tape Marketing Is Now the Time To Pursue Government Contracts? Marketing podcast with Diana Kurcfeld (Click to listen, right click and Save As to download - subscribe now via iTunes The Federal Government is the largest purchaser of goods and services in the world and, perhaps as part of the economic recovery, getting bigger. Many people associate government contracts with things like vehicles and missiles, but the U.S. Government buys every imaginable product and service and tries very hard to make a substantial portion of those purchases available to small businesses. Doing business with the government isn’t exactly like doing business with any other customer, but once you understand the processes and work to build a reputation inside a department or two it can be a substantial source of revenue for the right business. For this episode of the Duct Tape Marketing podcast I visited with Diana Kurcfeld - President of Design to Delivery, Inc, a firm that ... This content from: Duct Tape Marketing Is Now the Time To Pursue Government Contracts? Marketing podcast with Diana Kurcfeld (Click to listen, right click and Save As to download - subscribe now via iTunes The Federal Government is the largest purchaser of goods and services in the world and, perhaps as part of the economic recovery, getting bigger. Many people associate government contracts with things like vehicles and missiles, but the U.S. Government buys every imaginable product and service and tries very hard to make a substantial portion of those purchases available to small businesses. Doing business with the government isn’t exactly like doing business with any other customer, but once you understand the processes and work to build a reputation inside a department or two it can be a substantial source of revenue for the right business. For this episode of the Duct Tape Marketing podcast I visited with Diana Kurcfeld - President of Design to Delivery, Inc, a firm that specializes in helping people understand and navigate the government procurement process. In this interview we covered: Changes in the procurement process since new administration Types of services the government purchases from small businesses Size and type of contracts held aside for small business Qualifying for Set-asides How to learn the process of government contracting Ways to to find subcontracting opportunities While stories of 100 page proposal documents are all too common, the Federal Government also holds tremendous opportunities for small businesses willing and able to put in the work to learn the system. Image Source: Getty Images It's Nice to Share This content from: Duct Tape Marketing Is Now the Time To Pursue Government Contracts? Marketing podcast with Diana Kurcfeld (Click to listen, right click and Save As to download - subscribe now via iTunes The Federal Government is the largest purchaser of goods and services in the world and, perhaps as part of the economic recovery, getting bigger. Many people associate government contracts with things like vehicles and missiles, but the U.S. Government buys every imaginable product and service and tries very hard to make a substantial portion of those purchases available to small businesses. Doing business with the government isn’t exactly like doing business with any other customer, but once you understand the processes and work to build a reputation inside a department or two it can be a substantial source of revenue for the right business. For this episode of the Duct Tape Marketing podcast I visited with Diana Kurcfeld - President of Design to Delivery, Inc, a firm that specializes in helping people understand and navigate the government procurement process. In this interview we covered: Changes in the procurement process since new administration Types of services the government purchases from small businesses Size and type of contracts held aside for small business Qualifying for Set-asides How to learn the process of government contracting Ways to to find subcontracting opportunities While stories of 100 page proposal documents are all too common, the Federal Government also holds tremendous opportunities for small businesses willing and able to put in the work to learn the system. Image Source: Getty Images It's Nice to Share tag:odeo.com,2009-08-06,24919243 Thu, 06 Aug 2009 04:39:27 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast podcast http://www.odeo.com/episodes/24870794-Help-My-Business-Sucks-Podcast This content from: Duct Tape Marketing Help My Business Sucks Podcast Marketing podcast with Andrew Lock (Click to listen, right click and Save As to download - subscribe now via iTunes For this episode of the Duct Tape Marketing podcast I spoke with unconventional marketer Andrew Lock of Help My Business Sucks! online TV fame. Andrew discussed his path to marketing success, including his “how to use eBay to market your business” tip, but mostly we talked about what it takes to create, produce and promote an online TV show. Internet TV (or at least a handful of educational videos) is a great tool for small business and with today’s technological advances it’s much easier than it once way. Andrew even sells a program to teach you what he’s learned. You can find it here Related articles by Zemanta USA Today’s Ask an Expert Steve Strauss on Duct Tape Markting (ducttapemarketing.com) Is the Online Business Manager a VA on Steroids? (ducttapemarketing.... This content from: Duct Tape Marketing Help My Business Sucks Podcast Marketing podcast with Andrew Lock (Click to listen, right click and Save As to download - subscribe now via iTunes For this episode of the Duct Tape Marketing podcast I spoke with unconventional marketer Andrew Lock of Help My Business Sucks! online TV fame. Andrew discussed his path to marketing success, including his “how to use eBay to market your business” tip, but mostly we talked about what it takes to create, produce and promote an online TV show. Internet TV (or at least a handful of educational videos) is a great tool for small business and with today’s technological advances it’s much easier than it once way. Andrew even sells a program to teach you what he’s learned. You can find it here Related articles by Zemanta USA Today’s Ask an Expert Steve Strauss on Duct Tape Markting (ducttapemarketing.com) Is the Online Business Manager a VA on Steroids? (ducttapemarketing.com) Share and Enjoy: This content from: Duct Tape Marketing Help My Business Sucks Podcast Marketing podcast with Andrew Lock (Click to listen, right click and Save As to download - subscribe now via iTunes For this episode of the Duct Tape Marketing podcast I spoke with unconventional marketer Andrew Lock of Help My Business Sucks! online TV fame. Andrew discussed his path to marketing success, including his “how to use eBay to market your business” tip, but mostly we talked about what it takes to create, produce and promote an online TV show. Internet TV (or at least a handful of educational videos) is a great tool for small business and with today’s technological advances it’s much easier than it once way. Andrew even sells a program to teach you what he’s learned. You can find it here Related articles by Zemanta USA Today’s Ask an Expert Steve Strauss on Duct Tape Markting (ducttapemarketing.com) Is the Online Business Manager a VA on Steroids? (ducttapemarketing.com) Share and Enjoy: tag:odeo.com,2009-07-27,24870794 Mon, 27 Jul 2009 10:19:03 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast podcast, internet tv, andrew lock, Help my business sucks http://www.odeo.com/episodes/24764727-Is-the-Online-Business-Manager-a-VA-on-Steroids This content from: Duct Tape Marketing Is the Online Business Manager a VA on Steroids? Marketing podcast with Tina Forsyth (Click to listen, right click and Save As to download - subscribe now via iTunes For this episode of the Duct Tape Marketing Podcast I visited with Tina Forsyth, author of Becoming an Online Business Manager : Playing a Bigger Role with your Clients (and Yourself) Forsyth wrote her book to help train, initially VAs, in more advanced roles of helping business owners “run” the business. Here’s her official definition of the Online Business Manager: A virtually based support professional who manages online based businesses, including the day-to-day management of projects, operations, team members and metrics. However she likes to look at the role from a bit of a different angle - what is the purpose of an Online Business Manager beyond ‘what they do’? The role of the OBM boils down to one simple thing: To free up the business owner so that they c... This content from: Duct Tape Marketing Is the Online Business Manager a VA on Steroids? Marketing podcast with Tina Forsyth (Click to listen, right click and Save As to download - subscribe now via iTunes For this episode of the Duct Tape Marketing Podcast I visited with Tina Forsyth, author of Becoming an Online Business Manager : Playing a Bigger Role with your Clients (and Yourself) Forsyth wrote her book to help train, initially VAs, in more advanced roles of helping business owners “run” the business. Here’s her official definition of the Online Business Manager: A virtually based support professional who manages online based businesses, including the day-to-day management of projects, operations, team members and metrics. However she likes to look at the role from a bit of a different angle - what is the purpose of an Online Business Manager beyond ‘what they do’? The role of the OBM boils down to one simple thing: To free up the business owner so that they can focus their time and energy on the things that only THEY can do in their business. What she found after writing her book was that yes, lots of VAs and marketing assistants wanted this information, but lots of business owners started to contact her as well to learn where they could get an OBM. Recently she started training would be OBMs in a 16 week certification program. For the business or individual stuck with too much to do and no way to manage it - the OBM might prove to be a solid answer. Related articles by Zemanta USA Today’s Ask an Expert Steve Strauss on Duct Tape Markting (ducttapemarketing.com) How to Be More Interesting (ducttapemarketing.com) Michael Port on Make a Referral Week (ducttapemarketing.com) Creating a World Wide Rave (ducttapemarketing.com) Share and Enjoy: This content from: Duct Tape Marketing Is the Online Business Manager a VA on Steroids? Marketing podcast with Tina Forsyth (Click to listen, right click and Save As to download - subscribe now via iTunes For this episode of the Duct Tape Marketing Podcast I visited with Tina Forsyth, author of Becoming an Online Business Manager : Playing a Bigger Role with your Clients (and Yourself) Forsyth wrote her book to help train, initially VAs, in more advanced roles of helping business owners “run” the business. Here’s her official definition of the Online Business Manager: A virtually based support professional who manages online based businesses, including the day-to-day management of projects, operations, team members and metrics. However she likes to look at the role from a bit of a different angle - what is the purpose of an Online Business Manager beyond ‘what they do’? The role of the OBM boils down to one simple thing: To free up the business owner so that they can focus their time and energy on the things that only THEY can do in their business. What she found after writing her book was that yes, lots of VAs and marketing assistants wanted this information, but lots of business owners started to contact her as well to learn where they could get an OBM. Recently she started training would be OBMs in a 16 week certification program. For the business or individual stuck with too much to do and no way to manage it - the OBM might prove to be a solid answer. Related articles by Zemanta USA Today’s Ask an Expert Steve Strauss on Duct Tape Markting (ducttapemarketing.com) How to Be More Interesting (ducttapemarketing.com) Michael Port on Make a Referral Week (ducttapemarketing.com) Creating a World Wide Rave (ducttapemarketing.com) Share and Enjoy: tag:odeo.com,2009-07-07,24764727 Tue, 07 Jul 2009 04:41:57 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast podcast, Online Business Manager, Duct Tape Marketing Podcast, Tina Forsyth http://www.odeo.com/episodes/24753323-Is-Our-Work-a-Product-of-Our-Environment This content from: Duct Tape Marketing Is Our Work a Product of Our Environment? Marketing podcast with Scott Belsky (Click to listen, right click and Save As to download - subscribe now via iTunes For this week’s episode of the Duct Tape Marketing Podcast I visited with Scott Belsky, founder of Behance, a company that develops products and services that boost productivity in the Creative Professional Community. Scott’s first project was the creation of the wildly successful Behance Network, the leading place for creatives to hang out and learn more about enhancing their business. We spent most of time talking about the impact that our work space has on our ability to create and be productive. The idea for this show originated from some time that Scott and I spent attending a meeting at a very creative workspace in New York City called Meet at the Apartment. Meet at the Apartment is a study in the impact seating, lighting, color and placement can have on one’s abil... This content from: Duct Tape Marketing Is Our Work a Product of Our Environment? Marketing podcast with Scott Belsky (Click to listen, right click and Save As to download - subscribe now via iTunes For this week’s episode of the Duct Tape Marketing Podcast I visited with Scott Belsky, founder of Behance, a company that develops products and services that boost productivity in the Creative Professional Community. Scott’s first project was the creation of the wildly successful Behance Network, the leading place for creatives to hang out and learn more about enhancing their business. We spent most of time talking about the impact that our work space has on our ability to create and be productive. The idea for this show originated from some time that Scott and I spent attending a meeting at a very creative workspace in New York City called Meet at the Apartment. Meet at the Apartment is a study in the impact seating, lighting, color and placement can have on one’s ability to think creatively vs. work efficiently. Scott shares some research that suggests the need for businesses to consider creating different environments for different kind of work. There was a day when companies created cubes for admin workers and the creatives got the fuseball table. Turns out that cubes are not such a bad environment when you need to slam something out, but a space with high ceilings and lively images on the walls is important when big strategic thinking is required. I know that I am much more productive when my office and desk are uncluttered and neat. I’m more creative with Motzart but crank paperwork with James McMurtry on the stereo. I often take a field trip to a public library branch when I get stuck. The world of office design is dominated by interior designers more schooled in the visual aspects of office space, but my feeling is there is an opportunity for the growth of more off site spaces like Meet at the Apartment as well as space design that’s all about the different kinds of work we need to do. Related articles by Zemanta USA Today’s Ask an Expert Steve Strauss on Duct Tape Markting (ducttapemarketing.com) SXSWi notes: Tips for Making Ideas Happen (chrisunitt.co.uk) The Behance Network Designers List - Add Your Details (imjustcreative.com) Share and Enjoy: This content from: Duct Tape Marketing Is Our Work a Product of Our Environment? Marketing podcast with Scott Belsky (Click to listen, right click and Save As to download - subscribe now via iTunes For this week’s episode of the Duct Tape Marketing Podcast I visited with Scott Belsky, founder of Behance, a company that develops products and services that boost productivity in the Creative Professional Community. Scott’s first project was the creation of the wildly successful Behance Network, the leading place for creatives to hang out and learn more about enhancing their business. We spent most of time talking about the impact that our work space has on our ability to create and be productive. The idea for this show originated from some time that Scott and I spent attending a meeting at a very creative workspace in New York City called Meet at the Apartment. Meet at the Apartment is a study in the impact seating, lighting, color and placement can have on one’s ability to think creatively vs. work efficiently. Scott shares some research that suggests the need for businesses to consider creating different environments for different kind of work. There was a day when companies created cubes for admin workers and the creatives got the fuseball table. Turns out that cubes are not such a bad environment when you need to slam something out, but a space with high ceilings and lively images on the walls is important when big strategic thinking is required. I know that I am much more productive when my office and desk are uncluttered and neat. I’m more creative with Motzart but crank paperwork with James McMurtry on the stereo. I often take a field trip to a public library branch when I get stuck. The world of office design is dominated by interior designers more schooled in the visual aspects of office space, but my feeling is there is an opportunity for the growth of more off site spaces like Meet at the Apartment as well as space design that’s all about the different kinds of work we need to do. Related articles by Zemanta USA Today’s Ask an Expert Steve Strauss on Duct Tape Markting (ducttapemarketing.com) SXSWi notes: Tips for Making Ideas Happen (chrisunitt.co.uk) The Behance Network Designers List - Add Your Details (imjustcreative.com) Share and Enjoy: tag:odeo.com,2009-06-22,24753323 Mon, 22 Jun 2009 07:19:20 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast podcast, Behance Network, Behance, Scott Belsky, James McMurtry http://www.odeo.com/episodes/24709576-USA-Today%E2%80%99s-Ask-an-Expert-Steve-Strauss-on-Duct-Tape-Markting This content from: Duct Tape Marketing USA Today’s Ask an Expert Steve Strauss on Duct Tape Markting Marketing podcast with Steve Strauss (Click to listen, right click and Save As to download - subscribe now via iTunes) Small business owners have lots of questions, particularly it seems, as business gets harder to come by during lean times. So, for this episode of the Duct Tape Marketing podcast I thought I would go to someone who spends a lot of time answers small business owner’s questions - none other than USAToday’s Ask an Expert Steve Strauss. Steven is one of the country’s leading small business expert. An internationally recognized lawyer, columnist, and speaker, Steve is also an author of 15 books. Steve’s business column, Ask an Expert, appears weekly at USATODAY.com I asked Steve a lot of questions including: How he chooses questions to answer for his column Is this a good time to start a business? Best ways to approach starting a business? Wh... This content from: Duct Tape Marketing USA Today’s Ask an Expert Steve Strauss on Duct Tape Markting Marketing podcast with Steve Strauss (Click to listen, right click and Save As to download - subscribe now via iTunes) Small business owners have lots of questions, particularly it seems, as business gets harder to come by during lean times. So, for this episode of the Duct Tape Marketing podcast I thought I would go to someone who spends a lot of time answers small business owner’s questions - none other than USAToday’s Ask an Expert Steve Strauss. Steven is one of the country’s leading small business expert. An internationally recognized lawyer, columnist, and speaker, Steve is also an author of 15 books. Steve’s business column, Ask an Expert, appears weekly at USATODAY.com I asked Steve a lot of questions including: How he chooses questions to answer for his column Is this a good time to start a business? Best ways to approach starting a business? What “shoe string” ideas should you be using? What’s the value of social media for small business? What is the best use of time and effort for your small business? Related articles by Zemanta Chief StartUpOligist on Make a Referral Week (ducttapemarketing.com) Creating a World Wide Rave (ducttapemarketing.com) Talking Word of Mouth with Andy Sernovitz (ducttapemarketing.com) Share and Enjoy: This content from: Duct Tape Marketing USA Today’s Ask an Expert Steve Strauss on Duct Tape Markting Marketing podcast with Steve Strauss (Click to listen, right click and Save As to download - subscribe now via iTunes) Small business owners have lots of questions, particularly it seems, as business gets harder to come by during lean times. So, for this episode of the Duct Tape Marketing podcast I thought I would go to someone who spends a lot of time answers small business owner’s questions - none other than USAToday’s Ask an Expert Steve Strauss. Steven is one of the country’s leading small business expert. An internationally recognized lawyer, columnist, and speaker, Steve is also an author of 15 books. Steve’s business column, Ask an Expert, appears weekly at USATODAY.com I asked Steve a lot of questions including: How he chooses questions to answer for his column Is this a good time to start a business? Best ways to approach starting a business? What “shoe string” ideas should you be using? What’s the value of social media for small business? What is the best use of time and effort for your small business? Related articles by Zemanta Chief StartUpOligist on Make a Referral Week (ducttapemarketing.com) Creating a World Wide Rave (ducttapemarketing.com) Talking Word of Mouth with Andy Sernovitz (ducttapemarketing.com) Share and Enjoy: tag:odeo.com,2009-06-15,24709576 Mon, 15 Jun 2009 10:27:16 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast podcast, small business http://www.odeo.com/episodes/24555501-Marketing-Podcast-with-Emanuel-Rosen Marketing podcast with Emanuel Rosen (Click to listen, right click and Save As to download - subscribe now via iTunes Buzz is all around us and as hot a marketing topic as there is going, but for this episode of the Duct Tape Marketing podcast I caught up with Emanuel Rosen author of the national bestseller The Anatomy of Buzz (Doubleday, 2000) and The Anatomy of Buzz Revisited (Doubleday, 2009). Rosen's first book was a favorite of mine before it was cool to acknowledge the power of word of mouth buzz and most everything that's been written since can cite him as an influence. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Emanuel Rosen (Click to listen, right click and Save As to download - subscribe now via iTunes Buzz is all around us and as hot a marketing topic as there is going, but for this episode of the Duct Tape Marketing podcast I caught up with Emanuel Rosen author of the national bestseller The Anatomy of Buzz (Doubleday, 2000) and The Anatomy of Buzz Revisited (Doubleday, 2009). Rosen's first book was a favorite of mine before it was cool to acknowledge the power of word of mouth buzz and most everything that's been written since can cite him as an influence. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Emanuel Rosen (Click to listen, right click and Save As to download - subscribe now via iTunes Buzz is all around us and as hot a marketing topic as there is going, but for this episode of the Duct Tape Marketing podcast I caught up with Emanuel Rosen author of the national bestseller The Anatomy of Buzz (Doubleday, 2000) and The Anatomy of Buzz Revisited (Doubleday, 2009). Rosen's first book was a favorite of mine before it was cool to acknowledge the power of word of mouth buzz and most everything that's been written since can cite him as an influence. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. tag:odeo.com,2009-05-11,24555501 Mon, 11 May 2009 17:10:31 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/24515963-Marketing-Podcast-with-Joel-Comm Marketing podcast with Joel Comm (Click to listen, right click and Save As to download) - subscribe now via iTunes For this episode of the Duct Tape Marketing Podcast I visited with Internet entrepreneur and author of the book twitter power, Joel Comm. Joel?s adventures on the Internet, including creating the totally useless, entertaining and crude, but top selling iPhone application iFart, are a testament to the wide open opportunities the Internet has spawned. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Joel Comm (Click to listen, right click and Save As to download) - subscribe now via iTunes For this episode of the Duct Tape Marketing Podcast I visited with Internet entrepreneur and author of the book twitter power, Joel Comm. Joel?s adventures on the Internet, including creating the totally useless, entertaining and crude, but top selling iPhone application iFart, are a testament to the wide open opportunities the Internet has spawned. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Joel Comm (Click to listen, right click and Save As to download) - subscribe now via iTunes For this episode of the Duct Tape Marketing Podcast I visited with Internet entrepreneur and author of the book twitter power, Joel Comm. Joel?s adventures on the Internet, including creating the totally useless, entertaining and crude, but top selling iPhone application iFart, are a testament to the wide open opportunities the Internet has spawned. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. tag:odeo.com,2009-04-28,24515963 Tue, 28 Apr 2009 11:01:24 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/24497892-Twitter-for-Business-Live-Webinar Twitter for Business Audio - click to listen to Twitter for Business (or right click and Save As to download to your desktop - warning: 53 mgs and about an hour long) I conducted a live webinar billed as Twitter for Business Essentials. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Twitter for Business Audio - click to listen to Twitter for Business (or right click and Save As to download to your desktop - warning: 53 mgs and about an hour long) I conducted a live webinar billed as Twitter for Business Essentials. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Twitter for Business Audio - click to listen to Twitter for Business (or right click and Save As to download to your desktop - warning: 53 mgs and about an hour long) I conducted a live webinar billed as Twitter for Business Essentials. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. tag:odeo.com,2009-04-24,24497892 Fri, 24 Apr 2009 07:42:06 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/24475195-Brian-Halligan-on-the-Duct-Tape-Marketing-Podcast Marketing podcast with Brian Halligan (Click to listen, right click and Save As to download - subscribe now via iTunes For this episode of the Duct Tape Marketing podcast I talked about Inbound Marketing with Brian Halligan. Brian is co-founder and CEO of HubSpot, an Internet marketing company dedicated to helping small businesses leverage the Internet to get found by qualified prospects and convert more of them into leads and customers. You can catch Brian and a virtual who's who in the new media marketing world at the Inbound Marketing Summit 2009 in San Francisco April 28-29. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Brian Halligan (Click to listen, right click and Save As to download - subscribe now via iTunes For this episode of the Duct Tape Marketing podcast I talked about Inbound Marketing with Brian Halligan. Brian is co-founder and CEO of HubSpot, an Internet marketing company dedicated to helping small businesses leverage the Internet to get found by qualified prospects and convert more of them into leads and customers. You can catch Brian and a virtual who's who in the new media marketing world at the Inbound Marketing Summit 2009 in San Francisco April 28-29. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Brian Halligan (Click to listen, right click and Save As to download - subscribe now via iTunes For this episode of the Duct Tape Marketing podcast I talked about Inbound Marketing with Brian Halligan. Brian is co-founder and CEO of HubSpot, an Internet marketing company dedicated to helping small businesses leverage the Internet to get found by qualified prospects and convert more of them into leads and customers. You can catch Brian and a virtual who's who in the new media marketing world at the Inbound Marketing Summit 2009 in San Francisco April 28-29. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. tag:odeo.com,2009-04-20,24475195 Mon, 20 Apr 2009 08:41:25 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/24442233-Be-More-Interesting-Podcast Marketing podcast with Scott Ginsberg (Click to listen, right click and Save As to download - subscribe now via iTunes) For this episode of the Duct Tape Marketing Podcast I had the chance to chat with The Nametag Guy, Scott Ginsberg. Scott has a great story to tell and is one of the most creative folks you will ever come across. This interview was sparked by a post Scott wrote a while back called - 30 Ways to become the Most Interesting Person You Know This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Scott Ginsberg (Click to listen, right click and Save As to download - subscribe now via iTunes) For this episode of the Duct Tape Marketing Podcast I had the chance to chat with The Nametag Guy, Scott Ginsberg. Scott has a great story to tell and is one of the most creative folks you will ever come across. This interview was sparked by a post Scott wrote a while back called - 30 Ways to become the Most Interesting Person You Know This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Scott Ginsberg (Click to listen, right click and Save As to download - subscribe now via iTunes) For this episode of the Duct Tape Marketing Podcast I had the chance to chat with The Nametag Guy, Scott Ginsberg. Scott has a great story to tell and is one of the most creative folks you will ever come across. This interview was sparked by a post Scott wrote a while back called - 30 Ways to become the Most Interesting Person You Know This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. tag:odeo.com,2009-04-13,24442233 Mon, 13 Apr 2009 05:23:51 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/24394290-Noah-St-John-on-Duct-Tape-Marketing-Podcast Marketing podcast with Noah St. John (Click to listen, right click and Save As to download) - subscribe now via iTunes My guest for a recent episode of the Duct Tape Marketing podcast was Noah St. John, Ph.D., Founder and CEO of SuccessClinic.com, an international success training company, and host of WealthyFunTV. We talked about Noah's new book The Secret Code of Success. I must admit that I had to start by giving him a bit of a hard time about the title - seems like every personal development book wants to convince you that there is some secret. Noah was quick to agree and I will say that while there is a great deal of content in his book that will be familiar to anyone who has read Brian Tracey or Zig Ziglar, there is one concept that I found very fresh and in my opinion worth the price of the book. In this podcast we also discuss: The "secret" for success A different approach to goal setting and achieving Does the brain fight positive thoughts - asking valid questions Hidden st... Marketing podcast with Noah St. John (Click to listen, right click and Save As to download) - subscribe now via iTunes My guest for a recent episode of the Duct Tape Marketing podcast was Noah St. John, Ph.D., Founder and CEO of SuccessClinic.com, an international success training company, and host of WealthyFunTV. We talked about Noah's new book The Secret Code of Success. I must admit that I had to start by giving him a bit of a hard time about the title - seems like every personal development book wants to convince you that there is some secret. Noah was quick to agree and I will say that while there is a great deal of content in his book that will be familiar to anyone who has read Brian Tracey or Zig Ziglar, there is one concept that I found very fresh and in my opinion worth the price of the book. In this podcast we also discuss: The "secret" for success A different approach to goal setting and achieving Does the brain fight positive thoughts - asking valid questions Hidden steps - Affirmations The Loving Mirror Principle What motivational speakers are not telling you Learning Why Not To's along with How To's This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Noah St. John (Click to listen, right click and Save As to download) - subscribe now via iTunes My guest for a recent episode of the Duct Tape Marketing podcast was Noah St. John, Ph.D., Founder and CEO of SuccessClinic.com, an international success training company, and host of WealthyFunTV. We talked about Noah's new book The Secret Code of Success. I must admit that I had to start by giving him a bit of a hard time about the title - seems like every personal development book wants to convince you that there is some secret. Noah was quick to agree and I will say that while there is a great deal of content in his book that will be familiar to anyone who has read Brian Tracey or Zig Ziglar, there is one concept that I found very fresh and in my opinion worth the price of the book. In this podcast we also discuss: The "secret" for success A different approach to goal setting and achieving Does the brain fight positive thoughts - asking valid questions Hidden steps - Affirmations The Loving Mirror Principle What motivational speakers are not telling you Learning Why Not To's along with How To's This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. tag:odeo.com,2009-04-01,24394290 Wed, 01 Apr 2009 14:05:30 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/24346880-David-Meerman-Scott-on-Duct-Tape-Podcast Marketing podcast with David Meerman Scott (Click to listen, right click and Save As to download - subscribe now via iTunes) I had a chance to visit with David Meerman Scott, author of New Rules of Marketing and PR, on this episode of the Duct Tape Marketing podcast. The topic of our chat was his follow-up book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. David shares some insights into what viral marketing is and has become and why he didn't name this book for it. The book is peppered nicely with 37 real-life examples, mostly of small businesses you may not have heard of. Personally I think this makes the book a very practical read and brings the points he makes to life in an effective way. Highly recommend World Wide Rave for any business trying to wrap their brains around ways to get people talking about your business in authentic and self-motivated ways. This episode of the Duct Tape Marketing Podcast is brought to ... Marketing podcast with David Meerman Scott (Click to listen, right click and Save As to download - subscribe now via iTunes) I had a chance to visit with David Meerman Scott, author of New Rules of Marketing and PR, on this episode of the Duct Tape Marketing podcast. The topic of our chat was his follow-up book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. David shares some insights into what viral marketing is and has become and why he didn't name this book for it. The book is peppered nicely with 37 real-life examples, mostly of small businesses you may not have heard of. Personally I think this makes the book a very practical read and brings the points he makes to life in an effective way. Highly recommend World Wide Rave for any business trying to wrap their brains around ways to get people talking about your business in authentic and self-motivated ways. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with David Meerman Scott (Click to listen, right click and Save As to download - subscribe now via iTunes) I had a chance to visit with David Meerman Scott, author of New Rules of Marketing and PR, on this episode of the Duct Tape Marketing podcast. The topic of our chat was his follow-up book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. David shares some insights into what viral marketing is and has become and why he didn't name this book for it. The book is peppered nicely with 37 real-life examples, mostly of small businesses you may not have heard of. Personally I think this makes the book a very practical read and brings the points he makes to life in an effective way. Highly recommend World Wide Rave for any business trying to wrap their brains around ways to get people talking about your business in authentic and self-motivated ways. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. tag:odeo.com,2009-03-23,24346880 Mon, 23 Mar 2009 08:36:20 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/24295333-Rich-Sloan-on-the-Duct-Tape-Marketing-Podcast This is a special podcast as part of Make a Referral Week 2009 Marketing podcast with Rich Sloan (Click to listen, right click and Save As to download - subscribe now via iTunes Rich Sloan, co-founder of the content and community for start-ups site, StartUpNation joins us for this episode of the Duct Tape Marketing podcast during Make a Referral Week 2009. Rich is also the author of the book, StartUpNation and such a great resource for people looking to start a business. In fact, we spent a great deal of time in this session talking about the tens of thousands of folks out there right now considering a home based business as a replacement to the once cushy corporate job. For many of those individuals this recession and round of layoffs may actually prove to be the needed push to get them into the wonderful life of small business. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough ... This is a special podcast as part of Make a Referral Week 2009 Marketing podcast with Rich Sloan (Click to listen, right click and Save As to download - subscribe now via iTunes Rich Sloan, co-founder of the content and community for start-ups site, StartUpNation joins us for this episode of the Duct Tape Marketing podcast during Make a Referral Week 2009. Rich is also the author of the book, StartUpNation and such a great resource for people looking to start a business. In fact, we spent a great deal of time in this session talking about the tens of thousands of folks out there right now considering a home based business as a replacement to the once cushy corporate job. For many of those individuals this recession and round of layoffs may actually prove to be the needed push to get them into the wonderful life of small business. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. This is a special podcast as part of Make a Referral Week 2009 Marketing podcast with Rich Sloan (Click to listen, right click and Save As to download - subscribe now via iTunes Rich Sloan, co-founder of the content and community for start-ups site, StartUpNation joins us for this episode of the Duct Tape Marketing podcast during Make a Referral Week 2009. Rich is also the author of the book, StartUpNation and such a great resource for people looking to start a business. In fact, we spent a great deal of time in this session talking about the tens of thousands of folks out there right now considering a home based business as a replacement to the once cushy corporate job. For many of those individuals this recession and round of layoffs may actually prove to be the needed push to get them into the wonderful life of small business. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. tag:odeo.com,2009-03-12,24295333 Thu, 12 Mar 2009 04:54:56 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/24288628-Referral-A-Team-on-Duct-Tape-Marketing-Podcast Make a Referral Week Live Web Panel (Click to listen, right click and Save As to download - subscribe now via iTunes The Referral A-Team consisting of Ivan Misner, founder of BNI, Bob Burg, author of the Go-Giver and Bill Cates, author of Get More Referrals Now! joined me for a live web conference yesterday to talk about, what else, referrals. Make a Referral Week Live Web Panel (Click to listen, right click and Save As to download - subscribe now via iTunes The Referral A-Team consisting of Ivan Misner, founder of BNI, Bob Burg, author of the Go-Giver and Bill Cates, author of Get More Referrals Now! joined me for a live web conference yesterday to talk about, what else, referrals. Make a Referral Week Live Web Panel (Click to listen, right click and Save As to download - subscribe now via iTunes The Referral A-Team consisting of Ivan Misner, founder of BNI, Bob Burg, author of the Go-Giver and Bill Cates, author of Get More Referrals Now! joined me for a live web conference yesterday to talk about, what else, referrals. tag:odeo.com,2009-03-11,24288628 Wed, 11 Mar 2009 05:32:51 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/24283226-Michael-Port-on-the-Duct-Tape-Marketing-Podcast This is a special podcast as part of Make a Referral Week 2009 Marketing podcast with Michael Port (Click to listen, right click and Save As to download - subscribe now via iTunes Today's special guest interview for the Duct Tape Marketing podcast is Michael Port. Michael Port has provided coaching and consulting services to over 20,000 business owners. He is the author of Book Yourself Solid, Beyond Booked Solid and The Contrarian Effect: Why It Pays (BIG) To Take Typical Sales Advice and Do The Opposite and the soon to be released The Think Big Manifesto. In this episode Michael and I talked about the new ways in which smart marketers are building their expertise and tapping into networks, both on and offline to build marketing momentum. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. This is a special podcast as part of Make a Referral Week 2009 Marketing podcast with Michael Port (Click to listen, right click and Save As to download - subscribe now via iTunes Today's special guest interview for the Duct Tape Marketing podcast is Michael Port. Michael Port has provided coaching and consulting services to over 20,000 business owners. He is the author of Book Yourself Solid, Beyond Booked Solid and The Contrarian Effect: Why It Pays (BIG) To Take Typical Sales Advice and Do The Opposite and the soon to be released The Think Big Manifesto. In this episode Michael and I talked about the new ways in which smart marketers are building their expertise and tapping into networks, both on and offline to build marketing momentum. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. This is a special podcast as part of Make a Referral Week 2009 Marketing podcast with Michael Port (Click to listen, right click and Save As to download - subscribe now via iTunes Today's special guest interview for the Duct Tape Marketing podcast is Michael Port. Michael Port has provided coaching and consulting services to over 20,000 business owners. He is the author of Book Yourself Solid, Beyond Booked Solid and The Contrarian Effect: Why It Pays (BIG) To Take Typical Sales Advice and Do The Opposite and the soon to be released The Think Big Manifesto. In this episode Michael and I talked about the new ways in which smart marketers are building their expertise and tapping into networks, both on and offline to build marketing momentum. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. tag:odeo.com,2009-03-10,24283226 Tue, 10 Mar 2009 04:38:45 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/24277611-Andy-Sernovitz-on-Make-a-Refereral-Week This is a special podcast as part of Make a Referral Week 2009 Marketing podcast with Andy Sernovitz (Click to listen, right click and Save As to download - subscribe now via iTunes Andy Sernovitz, founder of the Word of Mouth Marketing Association (WOMMA) and author of Word of Mouth Marketing chatted with me for this special episode of the Duct Tape Marketing Podcast. We covered a wide range of topics related to Word of Mouth Marketing such as: The difference between referrals and word of mouth How word of mouth happens How to create word of mouth campaigns Simple examples of small businesses word of mouth success This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. This is a special podcast as part of Make a Referral Week 2009 Marketing podcast with Andy Sernovitz (Click to listen, right click and Save As to download - subscribe now via iTunes Andy Sernovitz, founder of the Word of Mouth Marketing Association (WOMMA) and author of Word of Mouth Marketing chatted with me for this special episode of the Duct Tape Marketing Podcast. We covered a wide range of topics related to Word of Mouth Marketing such as: The difference between referrals and word of mouth How word of mouth happens How to create word of mouth campaigns Simple examples of small businesses word of mouth success This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. This is a special podcast as part of Make a Referral Week 2009 Marketing podcast with Andy Sernovitz (Click to listen, right click and Save As to download - subscribe now via iTunes Andy Sernovitz, founder of the Word of Mouth Marketing Association (WOMMA) and author of Word of Mouth Marketing chatted with me for this special episode of the Duct Tape Marketing Podcast. We covered a wide range of topics related to Word of Mouth Marketing such as: The difference between referrals and word of mouth How word of mouth happens How to create word of mouth campaigns Simple examples of small businesses word of mouth success This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. tag:odeo.com,2009-03-09,24277611 Mon, 09 Mar 2009 04:24:32 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/24243168-Amber-Naslund-and-Radian6-on-the-Duct-Tape-Marketing-Podcast Marketing podcast with Amber Naslund (Click to listen, right click and Save As to download - subscribe now via iTunes In this episode of the Duct Tape Marketing podcast I spoke with Amber Naslund, Director of Community for Radian6. The Radian6 solution won't be for everyone, but for those who need to track what's being said, give it meaning inside their organizations and engage in the right conversations, it's a relatively low investment solution. We did, however, also cover some free and low cost tools such as Google Alerts and twitter search. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Amber Naslund (Click to listen, right click and Save As to download - subscribe now via iTunes In this episode of the Duct Tape Marketing podcast I spoke with Amber Naslund, Director of Community for Radian6. The Radian6 solution won't be for everyone, but for those who need to track what's being said, give it meaning inside their organizations and engage in the right conversations, it's a relatively low investment solution. We did, however, also cover some free and low cost tools such as Google Alerts and twitter search. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Amber Naslund (Click to listen, right click and Save As to download - subscribe now via iTunes In this episode of the Duct Tape Marketing podcast I spoke with Amber Naslund, Director of Community for Radian6. The Radian6 solution won't be for everyone, but for those who need to track what's being said, give it meaning inside their organizations and engage in the right conversations, it's a relatively low investment solution. We did, however, also cover some free and low cost tools such as Google Alerts and twitter search. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. tag:odeo.com,2009-03-02,24243168 Mon, 02 Mar 2009 10:42:19 -0800 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/24165537-Marketihng-Podcast-with-Jim-Kukral Marketing podcast with Jim Kukral (Click to listen, right click and Save As to download - subscribe now via iTunes Cleveland entrepreneur Jim Kukral has launched another innovative marketing tool called simply Your Pitch Sucks. Jim explained the service for this episode of the Duct Tape Marketing Podcast. In essence, marketers and can upload their press releases and Jim's band of PR pros will tell you how to make it better. Understand that this is a rewrite, but a review with suggestions. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Jim Kukral (Click to listen, right click and Save As to download - subscribe now via iTunes Cleveland entrepreneur Jim Kukral has launched another innovative marketing tool called simply Your Pitch Sucks. Jim explained the service for this episode of the Duct Tape Marketing Podcast. In essence, marketers and can upload their press releases and Jim's band of PR pros will tell you how to make it better. Understand that this is a rewrite, but a review with suggestions. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Jim Kukral (Click to listen, right click and Save As to download - subscribe now via iTunes Cleveland entrepreneur Jim Kukral has launched another innovative marketing tool called simply Your Pitch Sucks. Jim explained the service for this episode of the Duct Tape Marketing Podcast. In essence, marketers and can upload their press releases and Jim's band of PR pros will tell you how to make it better. Understand that this is a rewrite, but a review with suggestions. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. tag:odeo.com,2009-02-23,24165537 Mon, 23 Feb 2009 11:02:45 -0800 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/24129303-Marketing-Podcast-with-Brad-Porteus Marketing podcast with Brad Porteus (Click to listen, right click and Save As to download - subscribe now via iTunes For this episode of the Duct Tape Marketing Podcast I cornered Brad Porteus, Chief Marketing Officer at Elance in between sessions at the Small Business Summit in NYC. In this podcast: About Elance and how it can meet you business needs Best practices for getting selecting a good vendor and getting the project done How to interview possible freelancers through Elance New additions to watch for on Elance This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Brad Porteus (Click to listen, right click and Save As to download - subscribe now via iTunes For this episode of the Duct Tape Marketing Podcast I cornered Brad Porteus, Chief Marketing Officer at Elance in between sessions at the Small Business Summit in NYC. In this podcast: About Elance and how it can meet you business needs Best practices for getting selecting a good vendor and getting the project done How to interview possible freelancers through Elance New additions to watch for on Elance This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Brad Porteus (Click to listen, right click and Save As to download - subscribe now via iTunes For this episode of the Duct Tape Marketing Podcast I cornered Brad Porteus, Chief Marketing Officer at Elance in between sessions at the Small Business Summit in NYC. In this podcast: About Elance and how it can meet you business needs Best practices for getting selecting a good vendor and getting the project done How to interview possible freelancers through Elance New additions to watch for on Elance This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. tag:odeo.com,2009-02-18,24129303 Wed, 18 Feb 2009 14:25:00 -0800 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/24054078-Michael-Schultz-on-Office-Live-Changes I caught up with Michael Schultz, head of marketing for Office Live at a recent conference and he shared his views on the changing model Just recently they added Office Live Workspace the Office Live product and now you can: * Access your documents from almost anywhere * Save over 1,000 Microsoft Office documents in one online place * Open and save directly from Word, Excel, and Powerpoint * Control who sees and edits files; password-protected sharing And now they are inching towards the launch of something they are calling Office Web applications. This will live inside of Office Live and give users the ability to create online documents, presentations, and spreadsheets, much like Google docs, but with the seamless ability to use those same files offline inside the Office desktop applications. I caught up with Michael Schultz, head of marketing for Office Live at a recent conference and he shared his views on the changing model Just recently they added Office Live Workspace the Office Live product and now you can: * Access your documents from almost anywhere * Save over 1,000 Microsoft Office documents in one online place * Open and save directly from Word, Excel, and Powerpoint * Control who sees and edits files; password-protected sharing And now they are inching towards the launch of something they are calling Office Web applications. This will live inside of Office Live and give users the ability to create online documents, presentations, and spreadsheets, much like Google docs, but with the seamless ability to use those same files offline inside the Office desktop applications. I caught up with Michael Schultz, head of marketing for Office Live at a recent conference and he shared his views on the changing model Just recently they added Office Live Workspace the Office Live product and now you can: * Access your documents from almost anywhere * Save over 1,000 Microsoft Office documents in one online place * Open and save directly from Word, Excel, and Powerpoint * Control who sees and edits files; password-protected sharing And now they are inching towards the launch of something they are calling Office Web applications. This will live inside of Office Live and give users the ability to create online documents, presentations, and spreadsheets, much like Google docs, but with the seamless ability to use those same files offline inside the Office desktop applications. tag:odeo.com,2009-02-11,24054078 Wed, 11 Feb 2009 07:44:40 -0800 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/23947730-Face-Values-Marketing-Podcast Marketing podcast with Michale Lovas and Pamela Holloway (Click to listen, right click and Save As to download) subscribe now via iTunes Even within our narrowly defined ideal target market there exists different personality types. One of the jobs of our marketing messages, materials and selling efforts is to find ways to connect with all of the various needs of these different types. After reviewing a fascinating work called Face Values I asked the authors Michael Lovas and Pam Holloway of About People to share some thoughts about a system that they teach that allows marketers to understand a personal communication style just by reading the lines on their face. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Michale Lovas and Pamela Holloway (Click to listen, right click and Save As to download) subscribe now via iTunes Even within our narrowly defined ideal target market there exists different personality types. One of the jobs of our marketing messages, materials and selling efforts is to find ways to connect with all of the various needs of these different types. After reviewing a fascinating work called Face Values I asked the authors Michael Lovas and Pam Holloway of About People to share some thoughts about a system that they teach that allows marketers to understand a personal communication style just by reading the lines on their face. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Michale Lovas and Pamela Holloway (Click to listen, right click and Save As to download) subscribe now via iTunes Even within our narrowly defined ideal target market there exists different personality types. One of the jobs of our marketing messages, materials and selling efforts is to find ways to connect with all of the various needs of these different types. After reviewing a fascinating work called Face Values I asked the authors Michael Lovas and Pam Holloway of About People to share some thoughts about a system that they teach that allows marketers to understand a personal communication style just by reading the lines on their face. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. tag:odeo.com,2009-01-26,23947730 Mon, 26 Jan 2009 08:14:04 -0800 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/23902266-Shoemoney-on-Duct-Tape-Marketing-Podcast Marketing podcast with Jeremy Shoemaker (Click to listen, right click and Save As to download - subscribe now via iTunes The promise of Internet riches just might be the new version of the great American dream, but few are living it like Jeremy Shoemaker - also known as Shoemoney. I interviewed Jeremy for this fun-filled episode of the Duct Tape Marketing Podcast and this is a guy that knows how to have a good time making serious money from his creative thinking. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Jeremy Shoemaker (Click to listen, right click and Save As to download - subscribe now via iTunes The promise of Internet riches just might be the new version of the great American dream, but few are living it like Jeremy Shoemaker - also known as Shoemoney. I interviewed Jeremy for this fun-filled episode of the Duct Tape Marketing Podcast and this is a guy that knows how to have a good time making serious money from his creative thinking. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Jeremy Shoemaker (Click to listen, right click and Save As to download - subscribe now via iTunes The promise of Internet riches just might be the new version of the great American dream, but few are living it like Jeremy Shoemaker - also known as Shoemoney. I interviewed Jeremy for this fun-filled episode of the Duct Tape Marketing Podcast and this is a guy that knows how to have a good time making serious money from his creative thinking. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. tag:odeo.com,2009-01-19,23902266 Mon, 19 Jan 2009 09:23:04 -0800 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/23876219-Seth-Godin-on-Duct-Tape-Marketing Marketing Session with Seth Godin (click to listen or right click and Save As to download) I interviewed Seth on a recent live session for my coaching excellence series and we talked about the natural advantages of small business and how to take advantage in a down market. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing Session with Seth Godin (click to listen or right click and Save As to download) I interviewed Seth on a recent live session for my coaching excellence series and we talked about the natural advantages of small business and how to take advantage in a down market. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing Session with Seth Godin (click to listen or right click and Save As to download) I interviewed Seth on a recent live session for my coaching excellence series and we talked about the natural advantages of small business and how to take advantage in a down market. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. tag:odeo.com,2009-01-14,23876219 Wed, 14 Jan 2009 09:29:12 -0800 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/23862184-Neuro-Web-Design-Podcast Marketing podcast with Susan Weinschenk (Click to listen, right click and Save As to download - subscribe now via iTunes It's funny what the brain makes us do. A recent flow of books on the subject of the brain when it comes to marketing and making decisions is due in part to better understanding of how the brain works. For this episode of the Duct Tape Marketing podcast I visited with Susan Weinschenk, author of NEURO Web Design - What make them click? Dr. Weinschenk is currently Chief of Technical Staff at Human Factors International (HFI). She manages the sales, consulting services and training development and delivery for the USA operations of HFI. She is also a well known, international, public speaker. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Susan Weinschenk (Click to listen, right click and Save As to download - subscribe now via iTunes It's funny what the brain makes us do. A recent flow of books on the subject of the brain when it comes to marketing and making decisions is due in part to better understanding of how the brain works. For this episode of the Duct Tape Marketing podcast I visited with Susan Weinschenk, author of NEURO Web Design - What make them click? Dr. Weinschenk is currently Chief of Technical Staff at Human Factors International (HFI). She manages the sales, consulting services and training development and delivery for the USA operations of HFI. She is also a well known, international, public speaker. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Susan Weinschenk (Click to listen, right click and Save As to download - subscribe now via iTunes It's funny what the brain makes us do. A recent flow of books on the subject of the brain when it comes to marketing and making decisions is due in part to better understanding of how the brain works. For this episode of the Duct Tape Marketing podcast I visited with Susan Weinschenk, author of NEURO Web Design - What make them click? Dr. Weinschenk is currently Chief of Technical Staff at Human Factors International (HFI). She manages the sales, consulting services and training development and delivery for the USA operations of HFI. She is also a well known, international, public speaker. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. tag:odeo.com,2009-01-12,23862184 Mon, 12 Jan 2009 07:58:51 -0800 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/23763667-Marketing-Podcast-with-Wendy-Vinson-with-E-Myth-Worldwide Marketing podcast with Wendy Vinson (Click to listen, right click and Save As to download - subscribe now via iTunes As some of you may know I spent some time working with Michael Gerber and the E-myth and Michael wrote the foreword to my book. I had the opportunity to work with the folks at E-Myth Worldwide last month as I conducted a two-day marketing intensive in Sonoma County. It was a great event and a great opportunity to reconnect with some old friends. One of those old (and by that I mean long-time) friends is Wendy Vinson, who currently serves as the President / Chief Operating Officer at E-Myth Worldwide. Wendy joined me for this episode of the Duct Tape Marketing podcast to discuss the E-Myth point of view and E-Myth Worldwide programs. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Wendy Vinson (Click to listen, right click and Save As to download - subscribe now via iTunes As some of you may know I spent some time working with Michael Gerber and the E-myth and Michael wrote the foreword to my book. I had the opportunity to work with the folks at E-Myth Worldwide last month as I conducted a two-day marketing intensive in Sonoma County. It was a great event and a great opportunity to reconnect with some old friends. One of those old (and by that I mean long-time) friends is Wendy Vinson, who currently serves as the President / Chief Operating Officer at E-Myth Worldwide. Wendy joined me for this episode of the Duct Tape Marketing podcast to discuss the E-Myth point of view and E-Myth Worldwide programs. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Wendy Vinson (Click to listen, right click and Save As to download - subscribe now via iTunes As some of you may know I spent some time working with Michael Gerber and the E-myth and Michael wrote the foreword to my book. I had the opportunity to work with the folks at E-Myth Worldwide last month as I conducted a two-day marketing intensive in Sonoma County. It was a great event and a great opportunity to reconnect with some old friends. One of those old (and by that I mean long-time) friends is Wendy Vinson, who currently serves as the President / Chief Operating Officer at E-Myth Worldwide. Wendy joined me for this episode of the Duct Tape Marketing podcast to discuss the E-Myth point of view and E-Myth Worldwide programs. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. tag:odeo.com,2008-12-16,23763667 Tue, 16 Dec 2008 12:32:49 -0800 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/23745661-Twitter-for-Business-Webinar-Audio I conducted a webinar with Chris Brogan @chrisbrogan on the business uses of twitter. It's a little more interactive than my typical podcast, but I thought you iTunes listeners might enjoy it as well. Click to listen or right click and save to download You can also check out the resource page I set-up for all things twitter I conducted a webinar with Chris Brogan @chrisbrogan on the business uses of twitter. It's a little more interactive than my typical podcast, but I thought you iTunes listeners might enjoy it as well. Click to listen or right click and save to download You can also check out the resource page I set-up for all things twitter I conducted a webinar with Chris Brogan @chrisbrogan on the business uses of twitter. It's a little more interactive than my typical podcast, but I thought you iTunes listeners might enjoy it as well. Click to listen or right click and save to download You can also check out the resource page I set-up for all things twitter tag:odeo.com,2008-12-12,23745661 Fri, 12 Dec 2008 07:57:35 -0800 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/23744095-Twitter-for-Business-Webinar-Audio I conducted a webinar with Chris Brogan @chrisbrogan on the business uses of twitter. It's a little more interactive than my typical podcast, but I thought you iTunes listeners might enjoy it as well. Click to listen or right click and save to download You can also check out the resource page I set-up for all things twitter I conducted a webinar with Chris Brogan @chrisbrogan on the business uses of twitter. It's a little more interactive than my typical podcast, but I thought you iTunes listeners might enjoy it as well. Click to listen or right click and save to download You can also check out the resource page I set-up for all things twitter I conducted a webinar with Chris Brogan @chrisbrogan on the business uses of twitter. It's a little more interactive than my typical podcast, but I thought you iTunes listeners might enjoy it as well. Click to listen or right click and save to download You can also check out the resource page I set-up for all things twitter tag:odeo.com,2008-12-12,23744095 Fri, 12 Dec 2008 07:57:24 -0800 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/23696140-Talking-Online-PR-with-Nancy-Marmolejo Marketing podcast with Nancy Marmolejo (Click to listen, right click and Save As to download - subscribe now via iTunes Increasing your visibility and raising your expert status via social networks is the subject of this episode of the Duct Tape Marketing podcast. My guest is Nancy Marmolejo, CEO of Sizzibility who I fittingly ran across on several social networking sites. Online branding, reputation management, content publishing, networking and other social media strategies are quickly becoming required elements in marketing. The ability to find one's way around a Twitter like tool will become course work in corporate and education classrooms in the near future (one can only hope.) This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Nancy Marmolejo (Click to listen, right click and Save As to download - subscribe now via iTunes Increasing your visibility and raising your expert status via social networks is the subject of this episode of the Duct Tape Marketing podcast. My guest is Nancy Marmolejo, CEO of Sizzibility who I fittingly ran across on several social networking sites. Online branding, reputation management, content publishing, networking and other social media strategies are quickly becoming required elements in marketing. The ability to find one's way around a Twitter like tool will become course work in corporate and education classrooms in the near future (one can only hope.) This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Nancy Marmolejo (Click to listen, right click and Save As to download - subscribe now via iTunes Increasing your visibility and raising your expert status via social networks is the subject of this episode of the Duct Tape Marketing podcast. My guest is Nancy Marmolejo, CEO of Sizzibility who I fittingly ran across on several social networking sites. Online branding, reputation management, content publishing, networking and other social media strategies are quickly becoming required elements in marketing. The ability to find one's way around a Twitter like tool will become course work in corporate and education classrooms in the near future (one can only hope.) This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. tag:odeo.com,2008-12-02,23696140 Tue, 02 Dec 2008 09:56:50 -0800 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/23696141-Marketing-Podcast-with-Matt-Flannery Marketing podcast with Matt Flannery (Click to listen, right click and Save As to download - subscribe now via iTunes Mark Flannery co-founded Kiva.org with his wife a few years ago and their success has forever altered the way entrepreneurs in the developing world get access to the small amounts of capital that can make a huge impact on their businesses and lives. In doing so they have also opened up an entirely new channel of micro lending to businesses and individuals who would like a way to help the smallest of businesses get going. I think it sort of brings all this talk of economic downturn into better perspective for me. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Matt Flannery (Click to listen, right click and Save As to download - subscribe now via iTunes Mark Flannery co-founded Kiva.org with his wife a few years ago and their success has forever altered the way entrepreneurs in the developing world get access to the small amounts of capital that can make a huge impact on their businesses and lives. In doing so they have also opened up an entirely new channel of micro lending to businesses and individuals who would like a way to help the smallest of businesses get going. I think it sort of brings all this talk of economic downturn into better perspective for me. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. Marketing podcast with Matt Flannery (Click to listen, right click and Save As to download - subscribe now via iTunes Mark Flannery co-founded Kiva.org with his wife a few years ago and their success has forever altered the way entrepreneurs in the developing world get access to the small amounts of capital that can make a huge impact on their businesses and lives. In doing so they have also opened up an entirely new channel of micro lending to businesses and individuals who would like a way to help the smallest of businesses get going. I think it sort of brings all this talk of economic downturn into better perspective for me. This episode of the Duct Tape Marketing Podcast is brought to you by iLinc - Web and Video Conferencing that's easy to use, affordable and powerful enough to make your online meetings really come alive. tag:odeo.com,2008-11-24,23696141 Mon, 24 Nov 2008 11:18:27 -0800 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/23634860-Marketing-Podcast-with-Guy-Kawasaki Marketing podcast with Guy Kawasaki (Click to listen, right click and Save As to download - subscribe now via iTunes) Guy Kawasaki stopped by the Duct Tape Marketing Podcast to discuss his newest book Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. Reality Check is a compilation of some of Guy's greatest hits, posts and articles, but it is not simply a rehashing. This format brings his down to earth style into much greater overall context. When you read one of Guy's blog posts you get his thoughts at that moment, but a collection of his posts framed in a category, makes for a much more strategic read. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. Marketing podcast with Guy Kawasaki (Click to listen, right click and Save As to download - subscribe now via iTunes) Guy Kawasaki stopped by the Duct Tape Marketing Podcast to discuss his newest book Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. Reality Check is a compilation of some of Guy's greatest hits, posts and articles, but it is not simply a rehashing. This format brings his down to earth style into much greater overall context. When you read one of Guy's blog posts you get his thoughts at that moment, but a collection of his posts framed in a category, makes for a much more strategic read. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. Marketing podcast with Guy Kawasaki (Click to listen, right click and Save As to download - subscribe now via iTunes) Guy Kawasaki stopped by the Duct Tape Marketing Podcast to discuss his newest book Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. Reality Check is a compilation of some of Guy's greatest hits, posts and articles, but it is not simply a rehashing. This format brings his down to earth style into much greater overall context. When you read one of Guy's blog posts you get his thoughts at that moment, but a collection of his posts framed in a category, makes for a much more strategic read. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. tag:odeo.com,2008-11-18,23634860 Tue, 18 Nov 2008 05:25:41 -0800 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/23601214-Mobile-Marketing-Podcast Marketing podcast with Kim Dushinski (Click to listen, right click and Save As to download - subscribe now via iTunes Marketing via text (SMS), location aware marketing, and getting your website in shape for mobile viewers are no longer areas to be ignored for a future day. I visited with Kim Dushinski, author of The Mobile Marketing Handbook and MobileMarketingProfits.com to discuss what small business owners need to know now about mobile marketing on this episode of the Duct Tape Marketing podcast. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. Marketing podcast with Kim Dushinski (Click to listen, right click and Save As to download - subscribe now via iTunes Marketing via text (SMS), location aware marketing, and getting your website in shape for mobile viewers are no longer areas to be ignored for a future day. I visited with Kim Dushinski, author of The Mobile Marketing Handbook and MobileMarketingProfits.com to discuss what small business owners need to know now about mobile marketing on this episode of the Duct Tape Marketing podcast. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. Marketing podcast with Kim Dushinski (Click to listen, right click and Save As to download - subscribe now via iTunes Marketing via text (SMS), location aware marketing, and getting your website in shape for mobile viewers are no longer areas to be ignored for a future day. I visited with Kim Dushinski, author of The Mobile Marketing Handbook and MobileMarketingProfits.com to discuss what small business owners need to know now about mobile marketing on this episode of the Duct Tape Marketing podcast. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. tag:odeo.com,2008-11-10,23601214 Mon, 10 Nov 2008 12:39:10 -0800 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/23574734-America-s-Best-Companies-Podcast Marketing podcast with Jim Tracy (Click to listen, right click and Save As to download - subscribe now via iTunes For this week's episode of the Duct Tape Marketing Podcast I visited with Jim Tracy, founder of America's Best Companies. (ABC) America's Best Companies is a small business organization dedicated to providing the tools, resources, guidance and information small business owners need to start their business, stay in business, and grow their business while maintaining a competitive edge in the marketplace. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. Marketing podcast with Jim Tracy (Click to listen, right click and Save As to download - subscribe now via iTunes For this week's episode of the Duct Tape Marketing Podcast I visited with Jim Tracy, founder of America's Best Companies. (ABC) America's Best Companies is a small business organization dedicated to providing the tools, resources, guidance and information small business owners need to start their business, stay in business, and grow their business while maintaining a competitive edge in the marketplace. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. Marketing podcast with Jim Tracy (Click to listen, right click and Save As to download - subscribe now via iTunes For this week's episode of the Duct Tape Marketing Podcast I visited with Jim Tracy, founder of America's Best Companies. (ABC) America's Best Companies is a small business organization dedicated to providing the tools, resources, guidance and information small business owners need to start their business, stay in business, and grow their business while maintaining a competitive edge in the marketplace. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. tag:odeo.com,2008-11-04,23574734 Tue, 04 Nov 2008 06:17:58 -0800 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/23489845-Chris-Brogan-on-Duct-Tape-Marketing-Podcast Marketing podcast with Chris Brogan (Click to listen, right click and Save As to download - subscribe now via iTunes Chris Brogan stopped by the Duct Tape Marketing Podcast to talk about social media. I fancy myself a bit of an expert when it comes to the topic of social media and now you know one of the resources I go to for going deep into practical ways to get more from social media. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. Marketing podcast with Chris Brogan (Click to listen, right click and Save As to download - subscribe now via iTunes Chris Brogan stopped by the Duct Tape Marketing Podcast to talk about social media. I fancy myself a bit of an expert when it comes to the topic of social media and now you know one of the resources I go to for going deep into practical ways to get more from social media. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. Marketing podcast with Chris Brogan (Click to listen, right click and Save As to download - subscribe now via iTunes Chris Brogan stopped by the Duct Tape Marketing Podcast to talk about social media. I fancy myself a bit of an expert when it comes to the topic of social media and now you know one of the resources I go to for going deep into practical ways to get more from social media. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. tag:odeo.com,2008-10-15,23489845 Wed, 15 Oct 2008 12:01:04 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/23517667-Chris-Brogan-on-Duct-Tape-Marketing-Podcast Marketing podcast with Chris Brogan (Click to listen, right click and Save As to download - subscribe now via iTunes Chris Brogan stopped by the Duct Tape Marketing Podcast to talk about social media. I fancy myself a bit of an expert when it comes to the topic of social media and now you know one of the resources I go to for going deep into practical ways to get more from social media. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. Marketing podcast with Chris Brogan (Click to listen, right click and Save As to download - subscribe now via iTunes Chris Brogan stopped by the Duct Tape Marketing Podcast to talk about social media. I fancy myself a bit of an expert when it comes to the topic of social media and now you know one of the resources I go to for going deep into practical ways to get more from social media. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. Marketing podcast with Chris Brogan (Click to listen, right click and Save As to download - subscribe now via iTunes Chris Brogan stopped by the Duct Tape Marketing Podcast to talk about social media. I fancy myself a bit of an expert when it comes to the topic of social media and now you know one of the resources I go to for going deep into practical ways to get more from social media. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. tag:odeo.com,2008-10-15,23517667 Wed, 15 Oct 2008 12:01:04 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/23459688-Jeff-Howe-on-Crowdsourcing Marketing podcast with Jeff Howe (Click to listen, right click and Save As to download - subscribe now via iTunes Jeff Howe is a contributing editor at Wired magazine, where he covers the media and entertainment industry. In June of 2006 he published an article for Wired titled "The Rise of Crowdsourcing." That article has name grown to become the book - Crowdsourcing. Jeff is my guest on this episode of the Marketing podcast where he shares this concept and discusses how the small business can take advantage of it. One of my favorite ideas that came out of our discussion is the fact that branding is essentially a form of crowdsourcing. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. Marketing podcast with Jeff Howe (Click to listen, right click and Save As to download - subscribe now via iTunes Jeff Howe is a contributing editor at Wired magazine, where he covers the media and entertainment industry. In June of 2006 he published an article for Wired titled "The Rise of Crowdsourcing." That article has name grown to become the book - Crowdsourcing. Jeff is my guest on this episode of the Marketing podcast where he shares this concept and discusses how the small business can take advantage of it. One of my favorite ideas that came out of our discussion is the fact that branding is essentially a form of crowdsourcing. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. Marketing podcast with Jeff Howe (Click to listen, right click and Save As to download - subscribe now via iTunes Jeff Howe is a contributing editor at Wired magazine, where he covers the media and entertainment industry. In June of 2006 he published an article for Wired titled "The Rise of Crowdsourcing." That article has name grown to become the book - Crowdsourcing. Jeff is my guest on this episode of the Marketing podcast where he shares this concept and discusses how the small business can take advantage of it. One of my favorite ideas that came out of our discussion is the fact that branding is essentially a form of crowdsourcing. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. tag:odeo.com,2008-10-06,23459688 Mon, 06 Oct 2008 12:34:45 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/23517668-Jeff-Howe-on-Crowdsourcing Marketing podcast with Jeff Howe (Click to listen, right click and Save As to download - subscribe now via iTunes Jeff Howe is a contributing editor at Wired magazine, where he covers the media and entertainment industry. In June of 2006 he published an article for Wired titled "The Rise of Crowdsourcing." That article has name grown to become the book - Crowdsourcing. Jeff is my guest on this episode of the Marketing podcast where he shares this concept and discusses how the small business can take advantage of it. One of my favorite ideas that came out of our discussion is the fact that branding is essentially a form of crowdsourcing. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. Marketing podcast with Jeff Howe (Click to listen, right click and Save As to download - subscribe now via iTunes Jeff Howe is a contributing editor at Wired magazine, where he covers the media and entertainment industry. In June of 2006 he published an article for Wired titled "The Rise of Crowdsourcing." That article has name grown to become the book - Crowdsourcing. Jeff is my guest on this episode of the Marketing podcast where he shares this concept and discusses how the small business can take advantage of it. One of my favorite ideas that came out of our discussion is the fact that branding is essentially a form of crowdsourcing. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. Marketing podcast with Jeff Howe (Click to listen, right click and Save As to download - subscribe now via iTunes Jeff Howe is a contributing editor at Wired magazine, where he covers the media and entertainment industry. In June of 2006 he published an article for Wired titled "The Rise of Crowdsourcing." That article has name grown to become the book - Crowdsourcing. Jeff is my guest on this episode of the Marketing podcast where he shares this concept and discusses how the small business can take advantage of it. One of my favorite ideas that came out of our discussion is the fact that branding is essentially a form of crowdsourcing. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. tag:odeo.com,2008-10-06,23517668 Mon, 06 Oct 2008 12:34:45 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/23418661-Facebook-for-Professionals-podcast Marketing podcast with Mari Smith (Click to listen, right click and Save As to download - subscribe now via iTunes As social media and social network sites such as Facebook grow in popularity and utility for business, it's no wonder that professionals are building businesses around showing other professionals how to get the most bang for their social networking buck. For this episode of the Duct Tape Marketing podcast I spoke with Mari Smith who has built a following as a relationship marketing specialist and Facebook business coach. We explored many of the ways that business people are finding to connect, engage and actually sell in a social media environment. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. Marketing podcast with Mari Smith (Click to listen, right click and Save As to download - subscribe now via iTunes As social media and social network sites such as Facebook grow in popularity and utility for business, it's no wonder that professionals are building businesses around showing other professionals how to get the most bang for their social networking buck. For this episode of the Duct Tape Marketing podcast I spoke with Mari Smith who has built a following as a relationship marketing specialist and Facebook business coach. We explored many of the ways that business people are finding to connect, engage and actually sell in a social media environment. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. Marketing podcast with Mari Smith (Click to listen, right click and Save As to download - subscribe now via iTunes As social media and social network sites such as Facebook grow in popularity and utility for business, it's no wonder that professionals are building businesses around showing other professionals how to get the most bang for their social networking buck. For this episode of the Duct Tape Marketing podcast I spoke with Mari Smith who has built a following as a relationship marketing specialist and Facebook business coach. We explored many of the ways that business people are finding to connect, engage and actually sell in a social media environment. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. tag:odeo.com,2008-09-29,23418661 Mon, 29 Sep 2008 11:52:00 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast http://www.odeo.com/episodes/23517669-Facebook-for-Professionals-podcast Marketing podcast with Mari Smith (Click to listen, right click and Save As to download - subscribe now via iTunes As social media and social network sites such as Facebook grow in popularity and utility for business, it's no wonder that professionals are building businesses around showing other professionals how to get the most bang for their social networking buck. For this episode of the Duct Tape Marketing podcast I spoke with Mari Smith who has built a following as a relationship marketing specialist and Facebook business coach. We explored many of the ways that business people are finding to connect, engage and actually sell in a social media environment. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. Marketing podcast with Mari Smith (Click to listen, right click and Save As to download - subscribe now via iTunes As social media and social network sites such as Facebook grow in popularity and utility for business, it's no wonder that professionals are building businesses around showing other professionals how to get the most bang for their social networking buck. For this episode of the Duct Tape Marketing podcast I spoke with Mari Smith who has built a following as a relationship marketing specialist and Facebook business coach. We explored many of the ways that business people are finding to connect, engage and actually sell in a social media environment. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. Marketing podcast with Mari Smith (Click to listen, right click and Save As to download - subscribe now via iTunes As social media and social network sites such as Facebook grow in popularity and utility for business, it's no wonder that professionals are building businesses around showing other professionals how to get the most bang for their social networking buck. For this episode of the Duct Tape Marketing podcast I spoke with Mari Smith who has built a following as a relationship marketing specialist and Facebook business coach. We explored many of the ways that business people are finding to connect, engage and actually sell in a social media environment. This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner. tag:odeo.com,2008-09-29,23517669 Mon, 29 Sep 2008 11:52:00 -0700 no Small Business Marketing Blog from Duct Tape Marketing » Podcast