http://www.odeo.com/channels/2886-JupiterResearch-Conversations no JupiterResearch Conversations is a podcast on the Internet and Emerging Consumer Technologies. JupiterResearch Conversations is a podcast on the Internet and Emerging Consumer Technologies. JupiterResearch Conversations is a podcast on the Internet and Emerging Consumer Technologies. en-us 40 Mon, 08 Sep 2008 16:38:04 -0700 Mon, 08 Sep 2008 16:38:04 -0700 http://www.odeo.com/episodes/23276953-Marketing-with-Blogs-Dos-and-Don-ts The hype surrounding blogs is deafening, even though according a recent JupiterResearch consumer survey, just 11 percent of the online population reads them regularly. What's really happening out there and what do marketers and publishers need to know and do now? The hype surrounding blogs is deafening, even though according a recent JupiterResearch consumer survey, just 11 percent of the online population reads them regularly. What's really happening out there and what do marketers and publishers need to know and do now? The hype surrounding blogs is deafening, even though according a recent JupiterResearch consumer survey, just 11 percent of the online population reads them regularly. What's really happening out there and what do marketers and publishers need to know and do now? tag:odeo.com,2008-09-08,23276953 Mon, 08 Sep 2008 16:38:04 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/23276955-How-to-Save-AOL New technologies are exploding onto the scene to help marketers track and quantify the buzz that's happening online--positive, negative or otherwise. Marketers need to know when their brand is being talked about and what is being said. What tools are available to help marketers to this? How do the tools stack up relative to the hype? What are the trends in ad formats, tactics and pricing? New technologies are exploding onto the scene to help marketers track and quantify the buzz that's happening online--positive, negative or otherwise. Marketers need to know when their brand is being talked about and what is being said. What tools are available to help marketers to this? How do the tools stack up relative to the hype? What are the trends in ad formats, tactics and pricing? New technologies are exploding onto the scene to help marketers track and quantify the buzz that's happening online--positive, negative or otherwise. Marketers need to know when their brand is being talked about and what is being said. What tools are available to help marketers to this? How do the tools stack up relative to the hype? What are the trends in ad formats, tactics and pricing? tag:odeo.com,2008-09-08,23276955 Mon, 08 Sep 2008 16:38:04 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/23276957-Buzz-Marketing-and-Other-Online-Advertising-Trends New technologies are exploding onto the scene to help marketers track and quantify the buzz that's happening online--positive, negative or otherwise. Marketers need to know when their brand is being talked about and what is being said. What tools are available to help marketers to this? How do the tools stack up relative to the hype? What are the trends in ad formats, tactics and pricing? New technologies are exploding onto the scene to help marketers track and quantify the buzz that's happening online--positive, negative or otherwise. Marketers need to know when their brand is being talked about and what is being said. What tools are available to help marketers to this? How do the tools stack up relative to the hype? What are the trends in ad formats, tactics and pricing? New technologies are exploding onto the scene to help marketers track and quantify the buzz that's happening online--positive, negative or otherwise. Marketers need to know when their brand is being talked about and what is being said. What tools are available to help marketers to this? How do the tools stack up relative to the hype? What are the trends in ad formats, tactics and pricing? tag:odeo.com,2008-09-08,23276957 Mon, 08 Sep 2008 16:38:04 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/23276960-Digital-Homes Media and entertainment are becoming increasingly digital. And consumers are eating it up. The transformation of the media and entertainment landscape, and the meaning of computing in the home, present challenges and opportunities for vendors of hardware and software as well programmers and content owners. What's going on in the living room? How digital is it today? What are the leading vendors up to and where are the opportunities? Media and entertainment are becoming increasingly digital. And consumers are eating it up. The transformation of the media and entertainment landscape, and the meaning of computing in the home, present challenges and opportunities for vendors of hardware and software as well programmers and content owners. What's going on in the living room? How digital is it today? What are the leading vendors up to and where are the opportunities? Media and entertainment are becoming increasingly digital. And consumers are eating it up. The transformation of the media and entertainment landscape, and the meaning of computing in the home, present challenges and opportunities for vendors of hardware and software as well programmers and content owners. What's going on in the living room? How digital is it today? What are the leading vendors up to and where are the opportunities? tag:odeo.com,2008-09-08,23276960 Mon, 08 Sep 2008 16:38:04 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/23276961-Blogs-and-Brands Marketers and media watchers are becoming increasingly aware of the impact of weblogs on the public discourse. Are they a fad, or an important trend? Are they a bane or a boon to marketers? What sorts of mistakes do brands make when they use blogs for marketing? Besides setting up their own blogs, how can brands take advantage of this medium? How can a brand just simply get their ad onto a blog? Marketers and media watchers are becoming increasingly aware of the impact of weblogs on the public discourse. Are they a fad, or an important trend? Are they a bane or a boon to marketers? What sorts of mistakes do brands make when they use blogs for marketing? Besides setting up their own blogs, how can brands take advantage of this medium? How can a brand just simply get their ad onto a blog? Marketers and media watchers are becoming increasingly aware of the impact of weblogs on the public discourse. Are they a fad, or an important trend? Are they a bane or a boon to marketers? What sorts of mistakes do brands make when they use blogs for marketing? Besides setting up their own blogs, how can brands take advantage of this medium? How can a brand just simply get their ad onto a blog? tag:odeo.com,2008-09-08,23276961 Mon, 08 Sep 2008 16:38:04 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/23276964-Integrating-Search Advertisers are getting over the novelty of search and are beginning to view it as one more direct marketing tactic. Search spending will reach $3.2 billion this year in the US, driven largely by rising price per click, as advertisers deploy increasingly sophisticated strategies for managing bids and measuring the effectiveness of their search campaigns. What can they learn from e-mail marketing, the ultimate online direct-mail tool? Advertisers are getting over the novelty of search and are beginning to view it as one more direct marketing tactic. Search spending will reach $3.2 billion this year in the US, driven largely by rising price per click, as advertisers deploy increasingly sophisticated strategies for managing bids and measuring the effectiveness of their search campaigns. What can they learn from e-mail marketing, the ultimate online direct-mail tool? Advertisers are getting over the novelty of search and are beginning to view it as one more direct marketing tactic. Search spending will reach $3.2 billion this year in the US, driven largely by rising price per click, as advertisers deploy increasingly sophisticated strategies for managing bids and measuring the effectiveness of their search campaigns. What can they learn from e-mail marketing, the ultimate online direct-mail tool? tag:odeo.com,2008-09-08,23276964 Mon, 08 Sep 2008 16:38:04 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/23276901-Analyzing-Google-s-Mobile-Strategy Following Google's announcement of its long-awaited mobile strategy, JupiterResearch is making available a portion of a teleconference it held with clients to understand the implications for all players in the mobile value chain, from handset makers to carriers to media companies and advertisers. Following Google's announcement of its long-awaited mobile strategy, JupiterResearch is making available a portion of a teleconference it held with clients to understand the implications for all players in the mobile value chain, from handset makers to carriers to media companies and advertisers. Following Google's announcement of its long-awaited mobile strategy, JupiterResearch is making available a portion of a teleconference it held with clients to understand the implications for all players in the mobile value chain, from handset makers to carriers to media companies and advertisers. tag:odeo.com,2007-11-19,23276901 Mon, 19 Nov 2007 04:00:00 -0800 no JupiterResearch Conversations http://www.odeo.com/episodes/23276905-The-Coming-of-the-iPhone JupiterResearch is making available to the public for the first time a JupiterTeleconference in podcast form, discussing the pending entry of the Apple iPhone. This special podcast focuses on the issues that the iPhone will create in the market, help understand the strengths and weaknesses of the iPhone, and the effect this launch will have. JupiterResearch is making available to the public for the first time a JupiterTeleconference in podcast form, discussing the pending entry of the Apple iPhone. This special podcast focuses on the issues that the iPhone will create in the market, help understand the strengths and weaknesses of the iPhone, and the effect this launch will have. JupiterResearch is making available to the public for the first time a JupiterTeleconference in podcast form, discussing the pending entry of the Apple iPhone. This special podcast focuses on the issues that the iPhone will create in the market, help understand the strengths and weaknesses of the iPhone, and the effect this launch will have. tag:odeo.com,2007-06-15,23276905 Fri, 15 Jun 2007 05:00:00 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/23276909-The-State-of-Gaming With the latest generation of game consoles having spent some time in the marketplace, this episode looks into how well the Microsoft Xbox 360, Nintendo Wii and Sony PlayStation 3 have done. Who is winning? And in which market? Join us as we look into the overall role of the game console and how it's changing in the 21st Century. With the latest generation of game consoles having spent some time in the marketplace, this episode looks into how well the Microsoft Xbox 360, Nintendo Wii and Sony PlayStation 3 have done. Who is winning? And in which market? Join us as we look into the overall role of the game console and how it's changing in the 21st Century. With the latest generation of game consoles having spent some time in the marketplace, this episode looks into how well the Microsoft Xbox 360, Nintendo Wii and Sony PlayStation 3 have done. Who is winning? And in which market? Join us as we look into the overall role of the game console and how it's changing in the 21st Century. tag:odeo.com,2007-05-25,23276909 Fri, 25 May 2007 03:00:00 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/23276913-Social-Networking-Opportunities Social networking sites are designed for members to create and post content, but how do you harness their massive communication abilities? How do you appeal to the brand advocates and influentials who frequent social networking sites? Join us as we discuss these questions and more. Social networking sites are designed for members to create and post content, but how do you harness their massive communication abilities? How do you appeal to the brand advocates and influentials who frequent social networking sites? Join us as we discuss these questions and more. Social networking sites are designed for members to create and post content, but how do you harness their massive communication abilities? How do you appeal to the brand advocates and influentials who frequent social networking sites? Join us as we discuss these questions and more. tag:odeo.com,2007-03-11,23276913 Sun, 11 Mar 2007 21:44:00 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/23276917-Understanding-Teens-Online In this episode we try to understand the elusive teen and their online behavior. What grabs their attention? How influential are social networking sites versus traditional media? What more can we learn in the differences between boys and girls? Tune in as we explore these questions and much more. In this episode we try to understand the elusive teen and their online behavior. What grabs their attention? How influential are social networking sites versus traditional media? What more can we learn in the differences between boys and girls? Tune in as we explore these questions and much more. In this episode we try to understand the elusive teen and their online behavior. What grabs their attention? How influential are social networking sites versus traditional media? What more can we learn in the differences between boys and girls? Tune in as we explore these questions and much more. tag:odeo.com,2007-02-02,23276917 Fri, 02 Feb 2007 09:34:00 -0800 no JupiterResearch Conversations http://www.odeo.com/episodes/23276920-Implications-of-the-Apple-iPhone What are the implications of the Apple iPhone? What about the Apple TV? And what from CES can we learn about the consumer electronics industry? Listen in as we discuss these topics and much more. What are the implications of the Apple iPhone? What about the Apple TV? And what from CES can we learn about the consumer electronics industry? Listen in as we discuss these topics and much more. What are the implications of the Apple iPhone? What about the Apple TV? And what from CES can we learn about the consumer electronics industry? Listen in as we discuss these topics and much more. tag:odeo.com,2007-01-09,23276920 Tue, 09 Jan 2007 12:10:00 -0800 no JupiterResearch Conversations http://www.odeo.com/episodes/23276924-The-Evolution-of-Broadcast-TV Introducing the premiere coordinated podcast featuring analysts from both JupiterResearch and Kagan Research. Listen in as they discuss the evolution of broadcast television and how disruptive technologies are affecting this major form of media. Introducing the premiere coordinated podcast featuring analysts from both JupiterResearch and Kagan Research. Listen in as they discuss the evolution of broadcast television and how disruptive technologies are affecting this major form of media. Introducing the premiere coordinated podcast featuring analysts from both JupiterResearch and Kagan Research. Listen in as they discuss the evolution of broadcast television and how disruptive technologies are affecting this major form of media. tag:odeo.com,2006-11-17,23276924 Fri, 17 Nov 2006 06:10:00 -0800 no JupiterResearch Conversations http://www.odeo.com/episodes/23276927-Online-Retail-Holiday-Forecast JupiterResearch forecasts that 2006 online holiday retail sales will grow to $32 Billion, and that a record 114 million users will buy online this holiday season. What can online retailers do to maximize on this growing interest? What can we learn about last-minute consumer behavior? Listen in and find out. JupiterResearch forecasts that 2006 online holiday retail sales will grow to $32 Billion, and that a record 114 million users will buy online this holiday season. What can online retailers do to maximize on this growing interest? What can we learn about last-minute consumer behavior? Listen in and find out. JupiterResearch forecasts that 2006 online holiday retail sales will grow to $32 Billion, and that a record 114 million users will buy online this holiday season. What can online retailers do to maximize on this growing interest? What can we learn about last-minute consumer behavior? Listen in and find out. tag:odeo.com,2006-10-10,23276927 Tue, 10 Oct 2006 07:10:00 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/23276931-Can-Sony-Be-Saved Sony has historically been an icon of design and quality, but Sony is facing mounting competition from all angles and the landscape is quickly changing. What can we learn from the mistakes of the past and what lies ahead for the future? Listen in as we ask our JupiterResearch Analysts... can Sony be saved? Sony has historically been an icon of design and quality, but Sony is facing mounting competition from all angles and the landscape is quickly changing. What can we learn from the mistakes of the past and what lies ahead for the future? Listen in as we ask our JupiterResearch Analysts... can Sony be saved? Sony has historically been an icon of design and quality, but Sony is facing mounting competition from all angles and the landscape is quickly changing. What can we learn from the mistakes of the past and what lies ahead for the future? Listen in as we ask our JupiterResearch Analysts... can Sony be saved? tag:odeo.com,2006-09-28,23276931 Thu, 28 Sep 2006 07:56:00 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/1733736-Consumer-Created-Content tag:odeo.com,2006-08-15,1733736 Tue, 15 Aug 2006 11:56:00 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/23276935-Consumer-Created-Content What defines consumer created content? What type of person is actually participating in this online? What are the best practices in engaging the consumer and what can we expect to see as we move forward? Listen in. What defines consumer created content? What type of person is actually participating in this online? What are the best practices in engaging the consumer and what can we expect to see as we move forward? Listen in. What defines consumer created content? What type of person is actually participating in this online? What are the best practices in engaging the consumer and what can we expect to see as we move forward? Listen in. tag:odeo.com,2006-08-15,23276935 Tue, 15 Aug 2006 08:56:00 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/1733731-Google-vs-Microsoft tag:odeo.com,2006-07-18,1733731 Tue, 18 Jul 2006 11:56:00 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/23276938-Google-vs-Microsoft With the developing overlap between Google and Microsoft, these two influential companies are locked in a head-to-head battle. What can we expect to see from both in the years to come? What platform-based approaches will they utilize to secure their stake in the Internet? Will Google develop an operating system or "Office" product to unseat Microsoft? Tune in. With the developing overlap between Google and Microsoft, these two influential companies are locked in a head-to-head battle. What can we expect to see from both in the years to come? What platform-based approaches will they utilize to secure their stake in the Internet? Will Google develop an operating system or "Office" product to unseat Microsoft? Tune in. With the developing overlap between Google and Microsoft, these two influential companies are locked in a head-to-head battle. What can we expect to see from both in the years to come? What platform-based approaches will they utilize to secure their stake in the Internet? Will Google develop an operating system or "Office" product to unseat Microsoft? Tune in. tag:odeo.com,2006-07-18,23276938 Tue, 18 Jul 2006 08:56:00 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/1307426-The-Future-of-Gaming tag:odeo.com,2006-06-07,1307426 Wed, 07 Jun 2006 09:06:00 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/23276942-The-Future-of-Gaming Following the E3 Conference, what trends should we watch for in the gaming industry? What new audiences and opportunities will become apparent as new gaming platforms develop beyond the game console? With developments in connectivity and portability, are there alternative gaming segments that will grow from these new platforms? Listen in. Following the E3 Conference, what trends should we watch for in the gaming industry? What new audiences and opportunities will become apparent as new gaming platforms develop beyond the game console? With developments in connectivity and portability, are there alternative gaming segments that will grow from these new platforms? Listen in. Following the E3 Conference, what trends should we watch for in the gaming industry? What new audiences and opportunities will become apparent as new gaming platforms develop beyond the game console? With developments in connectivity and portability, are there alternative gaming segments that will grow from these new platforms? Listen in. tag:odeo.com,2006-06-07,23276942 Wed, 07 Jun 2006 06:06:00 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/1202431-MySpace-Fad-or-Phenomenon tag:odeo.com,2006-05-17,1202431 Wed, 17 May 2006 09:26:00 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/23276945-MySpace-Fad-or-Phenomenon MySpace has emerged as the leading social networking site for teens and young adults, but is just the latest flavor of the month? Is its audience sustainable? Can it make money? What can media companies and marketers learn from the MySpace example? MySpace has emerged as the leading social networking site for teens and young adults, but is just the latest flavor of the month? Is its audience sustainable? Can it make money? What can media companies and marketers learn from the MySpace example? MySpace has emerged as the leading social networking site for teens and young adults, but is just the latest flavor of the month? Is its audience sustainable? Can it make money? What can media companies and marketers learn from the MySpace example? tag:odeo.com,2006-05-17,23276945 Wed, 17 May 2006 06:26:00 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/779317-Web-2-0-What-Does-it-Mean-for-Business tag:odeo.com,2006-02-22,779317 Wed, 22 Feb 2006 12:26:00 -0800 no JupiterResearch Conversations http://www.odeo.com/episodes/23276948-Web-2-0-What-Does-it-Mean-for-Business So much is being written about Web 2.0 these days. The term is poorly defined, though. Is it a technology or a strategy? Is it an opportunity or a threat? JupiterResearch believes the Web 2.0 phenomenon presents excellent opportunities for new and existing businesses. Listen in. So much is being written about Web 2.0 these days. The term is poorly defined, though. Is it a technology or a strategy? Is it an opportunity or a threat? JupiterResearch believes the Web 2.0 phenomenon presents excellent opportunities for new and existing businesses. Listen in. So much is being written about Web 2.0 these days. The term is poorly defined, though. Is it a technology or a strategy? Is it an opportunity or a threat? JupiterResearch believes the Web 2.0 phenomenon presents excellent opportunities for new and existing businesses. Listen in. tag:odeo.com,2006-02-22,23276948 Wed, 22 Feb 2006 04:26:00 -0800 no JupiterResearch Conversations http://www.odeo.com/episodes/684055-IPTV-Assessing-the-Obstacles-and-Opportunities tag:odeo.com,2006-02-02,684055 Thu, 02 Feb 2006 11:06:00 -0800 no JupiterResearch Conversations http://www.odeo.com/episodes/23276951-IPTV-Assessing-the-Obstacles-and-Opportunities Numerous experiments, announcements and media coverage attend the rampant investment and experimentation in delivering video content over the Internet. Is there really demand for new TV & filmed entertainment serivces? What are the business model barriers and opportunities? What strategies are leading companies following? Numerous experiments, announcements and media coverage attend the rampant investment and experimentation in delivering video content over the Internet. Is there really demand for new TV & filmed entertainment serivces? What are the business model barriers and opportunities? What strategies are leading companies following? Numerous experiments, announcements and media coverage attend the rampant investment and experimentation in delivering video content over the Internet. Is there really demand for new TV & filmed entertainment serivces? What are the business model barriers and opportunities? What strategies are leading companies following? tag:odeo.com,2006-02-02,23276951 Thu, 02 Feb 2006 07:06:00 -0800 no JupiterResearch Conversations http://www.odeo.com/episodes/302595-Marketing-with-Blogs-Dos-and-Don-ts tag:odeo.com,2005-10-12,302595 Wed, 12 Oct 2005 03:19:00 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/181480-How-to-Save-AOL tag:odeo.com,2005-08-24,181480 Wed, 24 Aug 2005 03:19:00 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/118127-Buzz-Marketing-and-Other-Online-Advertising-Trends tag:odeo.com,2005-07-28,118127 Thu, 28 Jul 2005 00:00:00 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/54368-Digital-Homes tag:odeo.com,2005-06-13,54368 Mon, 13 Jun 2005 00:00:00 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/41698-Blogs-and-Brands tag:odeo.com,2005-05-23,41698 Mon, 23 May 2005 00:00:00 -0700 no JupiterResearch Conversations http://www.odeo.com/episodes/41699-Integrating-Search tag:odeo.com,2005-04-09,41699 Sat, 09 Apr 2005 00:00:00 -0700 no JupiterResearch Conversations