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    <title>The Marketer's Podcast</title>
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    <itunes:author>AlanStewart</itunes:author>
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    <description>Marketing your business through internet marketing, email marketing, direct marketing, affiliate marketing, search engine marketing and business to business marketing.</description>
    <itunes:summary>Marketing your business through internet marketing, email marketing, direct marketing, affiliate marketing, search engine marketing and business to business marketing.</itunes:summary>
    <itunes:subtitle>Marketing your business through internet marketing, email marketing, direct marketing, affiliate marketing, search engine marketing and business to business marketing.</itunes:subtitle>
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    <pubDate>Tue, 11 Sep 2007 20:01:06 -0700</pubDate>
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    <category>Marketing</category>
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      <title>Ed&#8217;s a movie star!</title>
      <link>http://www.odeo.com/episodes/22193719-Ed%E2%80%99s-a-movie-star</link>
      <description>Ed Keay-Smith from AdWords Marketing is a movie star. I found&#160;Ed&amp;#8217;s video testimonial of The System Seminar (founded&#160;by Internet Marketing&#160;veteran Ken McCarthy) on &#160;uTube. See if you&#160;can find Ed on the video: Cheers, Alan</description>
      <itunes:subtitle>Ed Keay-Smith from AdWords Marketing is a movie star. I found&#160;Ed&amp;#8217;s video testimonial of The System Seminar (founded&#160;by Internet Marketing&#160;veteran Ken McCarthy) on &#160;uTube. See if you&#160;can find Ed on the video: Cheers, Alan</itunes:subtitle>
      <itunes:summary>Ed Keay-Smith from AdWords Marketing is a movie star. I found&#160;Ed&amp;#8217;s video testimonial of The System Seminar (founded&#160;by Internet Marketing&#160;veteran Ken McCarthy) on &#160;uTube. See if you&#160;can find Ed on the video: Cheers, Alan</itunes:summary>
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      <pubDate>Tue, 11 Sep 2007 20:01:06 -0700</pubDate>
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      <title>Ed&#8217;s a movie star!</title>
      <link>http://www.odeo.com/episodes/22031753-Ed%E2%80%99s-a-movie-star</link>
      <description>Ed Keay-Smith from AdWords Marketing is a movie star. I found&#160;Ed&amp;#8217;s video testimonial of The System Seminar (founded&#160;by Internet Marketing&#160;veteran Ken McCarthy) on &#160;uTube. See if you&#160;can find Ed on the video: Cheers, Alan</description>
      <itunes:subtitle>Ed Keay-Smith from AdWords Marketing is a movie star. I found&#160;Ed&amp;#8217;s video testimonial of The System Seminar (founded&#160;by Internet Marketing&#160;veteran Ken McCarthy) on &#160;uTube. See if you&#160;can find Ed on the video: Cheers, Alan</itunes:subtitle>
      <itunes:summary>Ed Keay-Smith from AdWords Marketing is a movie star. I found&#160;Ed&amp;#8217;s video testimonial of The System Seminar (founded&#160;by Internet Marketing&#160;veteran Ken McCarthy) on &#160;uTube. See if you&#160;can find Ed on the video: Cheers, Alan</itunes:summary>
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      <pubDate>Tue, 11 Sep 2007 20:01:06 -0700</pubDate>
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      <itunes:keywords>marketing, Announcements, adwords, Ed Keay smith</itunes:keywords>
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    <item>
      <title>Multivariate Testing and Marketing with David Bullock</title>
      <link>http://www.odeo.com/episodes/16776513-Multivariate-Testing-and-Marketing-with-David-Bullock</link>
      <description></description>
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      <pubDate>Wed, 29 Aug 2007 21:10:06 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <title>Multivariate Testing and Marketing with David Bullock</title>
      <link>http://www.odeo.com/episodes/24167737-Multivariate-Testing-and-Marketing-with-David-Bullock</link>
      <description>Testing is the key that unlocks the full potential of the traffic that you are sending to your site. By testing and tracking, you can stop guessing. Start to know exactly what produces the sales, and what actions you must have in order for your site to be profitable.&#160; Epipod No. 43 of The Marketers Podcast features an interview with David Bullock. David&#160;is known throughout the Internet Marketing Community as one of the world&amp;#8217;s leading authorities on Mulitvariate Testing and the Taguchi Testing Methodology. His gift lies in&#160;his ability to make complicated processes simple to use and understand. It was an absolute delight to have the opportunity to interview him. Please be sure to visit David&amp;#8217;s website at: www.davidbullock.com</description>
      <itunes:subtitle>Testing is the key that unlocks the full potential of the traffic that you are sending to your site. By testing and tracking, you can stop guessing. Start to know exactly what produces the sales, and what actions you must have in order for your site to be profitable.&#160; Epipod No. 43 of The Marketers Podcast features an interview with David Bullock. David&#160;is known throughout the Internet Marketing Community as one of the world&amp;#8217;s leading authorities on Mulitvariate Testing and the Taguchi Testing Methodology. His gift lies in&#160;his ability to make complicated processes simple to use and understand. It was an absolute delight to have the opportunity to interview him. Please be sure to visit David&amp;#8217;s website at: www.davidbullock.com</itunes:subtitle>
      <itunes:summary>Testing is the key that unlocks the full potential of the traffic that you are sending to your site. By testing and tracking, you can stop guessing. Start to know exactly what produces the sales, and what actions you must have in order for your site to be profitable.&#160; Epipod No. 43 of The Marketers Podcast features an interview with David Bullock. David&#160;is known throughout the Internet Marketing Community as one of the world&amp;#8217;s leading authorities on Mulitvariate Testing and the Taguchi Testing Methodology. His gift lies in&#160;his ability to make complicated processes simple to use and understand. It was an absolute delight to have the opportunity to interview him. Please be sure to visit David&amp;#8217;s website at: www.davidbullock.com</itunes:summary>
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      <pubDate>Wed, 29 Aug 2007 14:10:06 -0700</pubDate>
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      <title>Multivariate Testing and Marketing with David Bullock</title>
      <link>http://www.odeo.com/episodes/22031766-Multivariate-Testing-and-Marketing-with-David-Bullock</link>
      <description>Testing is the key that unlocks the full potential of the traffic that you are sending to your site. By testing and tracking, you can stop guessing. Start to know exactly what produces the sales, and what actions you must have in order for your site to be profitable.&#160; Epipod No. 43 of The Marketers Podcast features an interview with David Bullock. David&#160;is known throughout the Internet Marketing Community as one of the world&amp;#8217;s leading authorities on Mulitvariate Testing and the Taguchi Testing Methodology. His gift lies in&#160;his ability to make complicated processes simple to use and understand. It was an absolute delight to have the opportunity to interview him. Please be sure to visit David&amp;#8217;s website at: www.davidbullock.com</description>
      <itunes:subtitle>Testing is the key that unlocks the full potential of the traffic that you are sending to your site. By testing and tracking, you can stop guessing. Start to know exactly what produces the sales, and what actions you must have in order for your site to be profitable.&#160; Epipod No. 43 of The Marketers Podcast features an interview with David Bullock. David&#160;is known throughout the Internet Marketing Community as one of the world&amp;#8217;s leading authorities on Mulitvariate Testing and the Taguchi Testing Methodology. His gift lies in&#160;his ability to make complicated processes simple to use and understand. It was an absolute delight to have the opportunity to interview him. Please be sure to visit David&amp;#8217;s website at: www.davidbullock.com</itunes:subtitle>
      <itunes:summary>Testing is the key that unlocks the full potential of the traffic that you are sending to your site. By testing and tracking, you can stop guessing. Start to know exactly what produces the sales, and what actions you must have in order for your site to be profitable.&#160; Epipod No. 43 of The Marketers Podcast features an interview with David Bullock. David&#160;is known throughout the Internet Marketing Community as one of the world&amp;#8217;s leading authorities on Mulitvariate Testing and the Taguchi Testing Methodology. His gift lies in&#160;his ability to make complicated processes simple to use and understand. It was an absolute delight to have the opportunity to interview him. Please be sure to visit David&amp;#8217;s website at: www.davidbullock.com</itunes:summary>
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      <pubDate>Wed, 29 Aug 2007 14:10:06 -0700</pubDate>
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      <title>Are you unhappy with your conversion rate?</title>
      <link>http://www.odeo.com/episodes/15079333-Are-you-unhappy-with-your-conversion-rate</link>
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      <pubDate>Wed, 18 Jul 2007 00:17:34 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <title>Are you unhappy with your conversion rate?</title>
      <link>http://www.odeo.com/episodes/24167738-Are-you-unhappy-with-your-conversion-rate</link>
      <description>If you&amp;#8217;re an Online Business Owner who&amp;#8217;s not happy with your conversion rate then you&amp;#8217;ll really appreciate Epipod #42 of The Marketer&amp;#8217;s Podcast. It features an interview with Ari Galper who has literally cracked the code for online conversion success. As Ari points out during the show there are 2 major reasons they aren&amp;#8217;t buying from you: They don&amp;#8217;t trust what you&amp;#8217;re telling them on your website. There are &amp;#8220;holes&amp;#8221; in your sales process that you can&amp;#8217;t see, causing your visitors to leave and never come back. During the podcast Ari reveals how he overcomes these 2 challenges and how you can too. As promised you can claim your free DVD on Selling online with the human touch by clicking here. The show ends with the Australian blues songstress Lana Martino-Smith performing Crippled Heart Blues.</description>
      <itunes:subtitle>If you&amp;#8217;re an Online Business Owner who&amp;#8217;s not happy with your conversion rate then you&amp;#8217;ll really appreciate Epipod #42 of The Marketer&amp;#8217;s Podcast. It features an interview with Ari Galper who has literally cracked the code for online conversion success. As Ari points out during the show there are 2 major reasons they aren&amp;#8217;t buying from you: They don&amp;#8217;t trust what you&amp;#8217;re telling them on your website. There are &amp;#8220;holes&amp;#8221; in your sales process that you can&amp;#8217;t see, causing your visitors to leave and never come back. During the podcast Ari reveals how he overcomes these 2 challenges and how you can too. As promised you can claim your free DVD on Selling online with the human touch by clicking here. The show ends with the Australian blues songstress Lana Martino-Smith performing Crippled Heart Blues.</itunes:subtitle>
      <itunes:summary>If you&amp;#8217;re an Online Business Owner who&amp;#8217;s not happy with your conversion rate then you&amp;#8217;ll really appreciate Epipod #42 of The Marketer&amp;#8217;s Podcast. It features an interview with Ari Galper who has literally cracked the code for online conversion success. As Ari points out during the show there are 2 major reasons they aren&amp;#8217;t buying from you: They don&amp;#8217;t trust what you&amp;#8217;re telling them on your website. There are &amp;#8220;holes&amp;#8221; in your sales process that you can&amp;#8217;t see, causing your visitors to leave and never come back. During the podcast Ari reveals how he overcomes these 2 challenges and how you can too. As promised you can claim your free DVD on Selling online with the human touch by clicking here. The show ends with the Australian blues songstress Lana Martino-Smith performing Crippled Heart Blues.</itunes:summary>
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      <pubDate>Tue, 17 Jul 2007 17:17:34 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>The Marketer's Podcast</itunes:author>
      <itunes:keywords>podcasts, Ari Galper, conversion rate, Lana Martino Smith</itunes:keywords>
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    <item>
      <title>Are you unhappy with your conversion rate?</title>
      <link>http://www.odeo.com/episodes/22031804-Are-you-unhappy-with-your-conversion-rate</link>
      <description>If you&amp;#8217;re an Online Business Owner who&amp;#8217;s not happy with your conversion rate then you&amp;#8217;ll really appreciate Epipod #42 of The Marketer&amp;#8217;s Podcast. It features an interview with Ari Galper who has literally cracked the code for online conversion success. As Ari points out during the show there are 2 major reasons they aren&amp;#8217;t buying from you: They don&amp;#8217;t trust what you&amp;#8217;re telling them on your website. There are &amp;#8220;holes&amp;#8221; in your sales process that you can&amp;#8217;t see, causing your visitors to leave and never come back. During the podcast Ari reveals how he overcomes these 2 challenges and how you can too. As promised you can claim your free DVD on Selling online with the human touch by clicking here. The show ends with the Australian blues songstress Lana Martino-Smith performing Crippled Heart Blues.</description>
      <itunes:subtitle>If you&amp;#8217;re an Online Business Owner who&amp;#8217;s not happy with your conversion rate then you&amp;#8217;ll really appreciate Epipod #42 of The Marketer&amp;#8217;s Podcast. It features an interview with Ari Galper who has literally cracked the code for online conversion success. As Ari points out during the show there are 2 major reasons they aren&amp;#8217;t buying from you: They don&amp;#8217;t trust what you&amp;#8217;re telling them on your website. There are &amp;#8220;holes&amp;#8221; in your sales process that you can&amp;#8217;t see, causing your visitors to leave and never come back. During the podcast Ari reveals how he overcomes these 2 challenges and how you can too. As promised you can claim your free DVD on Selling online with the human touch by clicking here. The show ends with the Australian blues songstress Lana Martino-Smith performing Crippled Heart Blues.</itunes:subtitle>
      <itunes:summary>If you&amp;#8217;re an Online Business Owner who&amp;#8217;s not happy with your conversion rate then you&amp;#8217;ll really appreciate Epipod #42 of The Marketer&amp;#8217;s Podcast. It features an interview with Ari Galper who has literally cracked the code for online conversion success. As Ari points out during the show there are 2 major reasons they aren&amp;#8217;t buying from you: They don&amp;#8217;t trust what you&amp;#8217;re telling them on your website. There are &amp;#8220;holes&amp;#8221; in your sales process that you can&amp;#8217;t see, causing your visitors to leave and never come back. During the podcast Ari reveals how he overcomes these 2 challenges and how you can too. As promised you can claim your free DVD on Selling online with the human touch by clicking here. The show ends with the Australian blues songstress Lana Martino-Smith performing Crippled Heart Blues.</itunes:summary>
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      <pubDate>Tue, 17 Jul 2007 17:17:34 -0700</pubDate>
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      <itunes:keywords>podcasts, Ari Galper, conversion rate, Lana Martino Smith</itunes:keywords>
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      <title>Perry Marshall on Google AdWords</title>
      <link>http://www.odeo.com/episodes/15079283-Perry-Marshall-on-Google-AdWords</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
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      <pubDate>Tue, 10 Jul 2007 06:24:32 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <title>Perry Marshall on Google AdWords</title>
      <link>http://www.odeo.com/episodes/24167739-Perry-Marshall-on-Google-AdWords</link>
      <description>Perry Marshall is recognized by internet marketers across the globe as the world&amp;#8217;s leading authority on engineering Google AdWords for online marketing success. Ed Keay-Smith from AdWords Marketing introduced Perry to The Marketers Podcast. In this episode Perry covers a wide range of topics, including Google&amp;#8217;s new Quality Score, Jetstream Ads, the advantages of the Content Network, Jonathan Mizel&amp;#8217;s Expanding Universe Theory, and much more. You can sign up for an excellent free course by visiting Perry&amp;#8217;s &amp;#8220;Attract More Customers with White Papers&amp;#8221; page. Please feel free to quote me on the following: &amp;#8220;If you&amp;#8217;re running a Google AdWords campaign and you&amp;#8217;re not a member of Perry Marshall&amp;#8217;s Renaissance Club, you&amp;#8217;re probably losing money.&amp;#8221; - Alan Stewart. Please note: Due to the popularity of this podcast there may be a short delay before the audio begins when streaming the media.</description>
      <itunes:subtitle>Perry Marshall is recognized by internet marketers across the globe as the world&amp;#8217;s leading authority on engineering Google AdWords for online marketing success. Ed Keay-Smith from AdWords Marketing introduced Perry to The Marketers Podcast. In this episode Perry covers a wide range of topics, including Google&amp;#8217;s new Quality Score, Jetstream Ads, the advantages of the Content Network, Jonathan Mizel&amp;#8217;s Expanding Universe Theory, and much more. You can sign up for an excellent free course by visiting Perry&amp;#8217;s &amp;#8220;Attract More Customers with White Papers&amp;#8221; page. Please feel free to quote me on the following: &amp;#8220;If you&amp;#8217;re running a Google AdWords campaign and you&amp;#8217;re not a member of Perry Marshall&amp;#8217;s Renaissance Club, you&amp;#8217;re probably losing money.&amp;#8221; - Alan Stewart. Please note: Due to the popularity of this podcast there may be a short delay before the audio begins when streaming the media.</itunes:subtitle>
      <itunes:summary>Perry Marshall is recognized by internet marketers across the globe as the world&amp;#8217;s leading authority on engineering Google AdWords for online marketing success. Ed Keay-Smith from AdWords Marketing introduced Perry to The Marketers Podcast. In this episode Perry covers a wide range of topics, including Google&amp;#8217;s new Quality Score, Jetstream Ads, the advantages of the Content Network, Jonathan Mizel&amp;#8217;s Expanding Universe Theory, and much more. You can sign up for an excellent free course by visiting Perry&amp;#8217;s &amp;#8220;Attract More Customers with White Papers&amp;#8221; page. Please feel free to quote me on the following: &amp;#8220;If you&amp;#8217;re running a Google AdWords campaign and you&amp;#8217;re not a member of Perry Marshall&amp;#8217;s Renaissance Club, you&amp;#8217;re probably losing money.&amp;#8221; - Alan Stewart. Please note: Due to the popularity of this podcast there may be a short delay before the audio begins when streaming the media.</itunes:summary>
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      <pubDate>Mon, 09 Jul 2007 23:24:32 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:keywords>podcasts, Renaissance Club, Google Adwords, Perry Marshall</itunes:keywords>
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    <item>
      <title>Perry Marshall on Google AdWords</title>
      <link>http://www.odeo.com/episodes/22031820-Perry-Marshall-on-Google-AdWords</link>
      <description>Perry Marshall is recognized by internet marketers across the globe as the world&amp;#8217;s leading authority on engineering Google AdWords for online marketing success. Ed Keay-Smith from AdWords Marketing introduced Perry to The Marketers Podcast. In this episode Perry covers a wide range of topics, including Google&amp;#8217;s new Quality Score, Jetstream Ads, the advantages of the Content Network, Jonathan Mizel&amp;#8217;s Expanding Universe Theory, and much more. You can sign up for an excellent free course by visiting Perry&amp;#8217;s &amp;#8220;Attract More Customers with White Papers&amp;#8221; page. Please feel free to quote me on the following: &amp;#8220;If you&amp;#8217;re running a Google AdWords campaign and you&amp;#8217;re not a member of Perry Marshall&amp;#8217;s Renaissance Club, you&amp;#8217;re probably losing money.&amp;#8221; - Alan Stewart. Please note: Due to the popularity of this podcast there may be a short delay before the audio begins when streaming the media.</description>
      <itunes:subtitle>Perry Marshall is recognized by internet marketers across the globe as the world&amp;#8217;s leading authority on engineering Google AdWords for online marketing success. Ed Keay-Smith from AdWords Marketing introduced Perry to The Marketers Podcast. In this episode Perry covers a wide range of topics, including Google&amp;#8217;s new Quality Score, Jetstream Ads, the advantages of the Content Network, Jonathan Mizel&amp;#8217;s Expanding Universe Theory, and much more. You can sign up for an excellent free course by visiting Perry&amp;#8217;s &amp;#8220;Attract More Customers with White Papers&amp;#8221; page. Please feel free to quote me on the following: &amp;#8220;If you&amp;#8217;re running a Google AdWords campaign and you&amp;#8217;re not a member of Perry Marshall&amp;#8217;s Renaissance Club, you&amp;#8217;re probably losing money.&amp;#8221; - Alan Stewart. Please note: Due to the popularity of this podcast there may be a short delay before the audio begins when streaming the media.</itunes:subtitle>
      <itunes:summary>Perry Marshall is recognized by internet marketers across the globe as the world&amp;#8217;s leading authority on engineering Google AdWords for online marketing success. Ed Keay-Smith from AdWords Marketing introduced Perry to The Marketers Podcast. In this episode Perry covers a wide range of topics, including Google&amp;#8217;s new Quality Score, Jetstream Ads, the advantages of the Content Network, Jonathan Mizel&amp;#8217;s Expanding Universe Theory, and much more. You can sign up for an excellent free course by visiting Perry&amp;#8217;s &amp;#8220;Attract More Customers with White Papers&amp;#8221; page. Please feel free to quote me on the following: &amp;#8220;If you&amp;#8217;re running a Google AdWords campaign and you&amp;#8217;re not a member of Perry Marshall&amp;#8217;s Renaissance Club, you&amp;#8217;re probably losing money.&amp;#8221; - Alan Stewart. Please note: Due to the popularity of this podcast there may be a short delay before the audio begins when streaming the media.</itunes:summary>
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      <pubDate>Mon, 09 Jul 2007 23:24:32 -0700</pubDate>
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      <itunes:author>The Marketer's Podcast</itunes:author>
      <itunes:keywords>podcasts, Renaissance Club, Google Adwords, Perry Marshall</itunes:keywords>
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      <title>Internal Branding and Forced Focus with Penny Burke</title>
      <link>http://www.odeo.com/episodes/13607173-Internal-Branding-and-Forced-Focus-with-Penny-Burke</link>
      <description></description>
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      <pubDate>Wed, 13 Jun 2007 13:12:09 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>The Marketer's Podcast</itunes:author>
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    <item>
      <title>Internal Branding and Forced Focus with Penny Burke</title>
      <link>http://www.odeo.com/episodes/24167740-Internal-Branding-and-Forced-Focus-with-Penny-Burke</link>
      <description>Businesses large and small, can spend huge amounts of time and money labouring over creating the perfect brand and image. Too often they focus on their external branding with little regard for their internal branding. They are like the mechanic who spends hours tuning a high performance racing vehicle without any concern for putting in the correct fuel. Marketing consultant, change agent and director of Essence Communications Penny Burke discusses the importance of internal branding and forced focus during the latest episode of The Marketer&amp;#8217;s Podcast.</description>
      <itunes:subtitle>Businesses large and small, can spend huge amounts of time and money labouring over creating the perfect brand and image. Too often they focus on their external branding with little regard for their internal branding. They are like the mechanic who spends hours tuning a high performance racing vehicle without any concern for putting in the correct fuel. Marketing consultant, change agent and director of Essence Communications Penny Burke discusses the importance of internal branding and forced focus during the latest episode of The Marketer&amp;#8217;s Podcast.</itunes:subtitle>
      <itunes:summary>Businesses large and small, can spend huge amounts of time and money labouring over creating the perfect brand and image. Too often they focus on their external branding with little regard for their internal branding. They are like the mechanic who spends hours tuning a high performance racing vehicle without any concern for putting in the correct fuel. Marketing consultant, change agent and director of Essence Communications Penny Burke discusses the importance of internal branding and forced focus during the latest episode of The Marketer&amp;#8217;s Podcast.</itunes:summary>
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      <pubDate>Wed, 13 Jun 2007 06:12:09 -0700</pubDate>
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      <title>Internal Branding and Forced Focus with Penny Burke</title>
      <link>http://www.odeo.com/episodes/22031843-Internal-Branding-and-Forced-Focus-with-Penny-Burke</link>
      <description>Businesses large and small, can spend huge amounts of time and money labouring over creating the perfect brand and image. Too often they focus on their external branding with little regard for their internal branding. They are like the mechanic who spends hours tuning a high performance racing vehicle without any concern for putting in the correct fuel. Marketing consultant, change agent and director of Essence Communications Penny Burke discusses the importance of internal branding and forced focus during the latest episode of The Marketer&amp;#8217;s Podcast.</description>
      <itunes:subtitle>Businesses large and small, can spend huge amounts of time and money labouring over creating the perfect brand and image. Too often they focus on their external branding with little regard for their internal branding. They are like the mechanic who spends hours tuning a high performance racing vehicle without any concern for putting in the correct fuel. Marketing consultant, change agent and director of Essence Communications Penny Burke discusses the importance of internal branding and forced focus during the latest episode of The Marketer&amp;#8217;s Podcast.</itunes:subtitle>
      <itunes:summary>Businesses large and small, can spend huge amounts of time and money labouring over creating the perfect brand and image. Too often they focus on their external branding with little regard for their internal branding. They are like the mechanic who spends hours tuning a high performance racing vehicle without any concern for putting in the correct fuel. Marketing consultant, change agent and director of Essence Communications Penny Burke discusses the importance of internal branding and forced focus during the latest episode of The Marketer&amp;#8217;s Podcast.</itunes:summary>
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      <pubDate>Wed, 13 Jun 2007 06:12:09 -0700</pubDate>
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      <title>Career Wisdom with Lois Keay-Smith</title>
      <link>http://www.odeo.com/episodes/12990143-Career-Wisdom-with-Lois-Keay-Smith</link>
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      <pubDate>Fri, 18 May 2007 08:06:58 -0700</pubDate>
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      <title>Career Wisdom with Lois Keay-Smith</title>
      <link>http://www.odeo.com/episodes/24167741-Career-Wisdom-with-Lois-Keay-Smith</link>
      <description>Lois Keay-Smith is a career counsellor and consultant who helps people to &amp;#8220;prosper from their passion&amp;#8221;. Through her business, Career Wisdom. Lois helps individuals to discover work that they love. She also consults as a Career Advisor to the Emirates Western Force Rugby Union team in Perth, Western Australia, helping players to design a work-life beyond rugby. She runs a popular workshop &amp;#8220;Prosper from your Passion&amp;#8221;, which is soon to be available as a webcast. Lois is passionate about people, her family, Sophie (her Cavalier King Charles Spaniel), not to mention chocolate and red wine! Be sure to visit her wesite at: www.careerwisdom.com.au</description>
      <itunes:subtitle>Lois Keay-Smith is a career counsellor and consultant who helps people to &amp;#8220;prosper from their passion&amp;#8221;. Through her business, Career Wisdom. Lois helps individuals to discover work that they love. She also consults as a Career Advisor to the Emirates Western Force Rugby Union team in Perth, Western Australia, helping players to design a work-life beyond rugby. She runs a popular workshop &amp;#8220;Prosper from your Passion&amp;#8221;, which is soon to be available as a webcast. Lois is passionate about people, her family, Sophie (her Cavalier King Charles Spaniel), not to mention chocolate and red wine! Be sure to visit her wesite at: www.careerwisdom.com.au</itunes:subtitle>
      <itunes:summary>Lois Keay-Smith is a career counsellor and consultant who helps people to &amp;#8220;prosper from their passion&amp;#8221;. Through her business, Career Wisdom. Lois helps individuals to discover work that they love. She also consults as a Career Advisor to the Emirates Western Force Rugby Union team in Perth, Western Australia, helping players to design a work-life beyond rugby. She runs a popular workshop &amp;#8220;Prosper from your Passion&amp;#8221;, which is soon to be available as a webcast. Lois is passionate about people, her family, Sophie (her Cavalier King Charles Spaniel), not to mention chocolate and red wine! Be sure to visit her wesite at: www.careerwisdom.com.au</itunes:summary>
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      <pubDate>Fri, 18 May 2007 01:06:58 -0700</pubDate>
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      <itunes:keywords>podcasts, career wisdom, lois keay smith</itunes:keywords>
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      <title>Career Wisdom with Lois Keay-Smith</title>
      <link>http://www.odeo.com/episodes/22031861-Career-Wisdom-with-Lois-Keay-Smith</link>
      <description>Lois Keay-Smith is a career counsellor and consultant who helps people to &amp;#8220;prosper from their passion&amp;#8221;.&#160;Through her business, Career Wisdom. Lois helps individuals to discover work that they love. She also consults as a Career Advisor to the Emirates Western Force Rugby Union team in Perth, Western Australia, helping players to design a work-life beyond rugby. She runs a popular workshop &amp;#8220;Prosper from your Passion&amp;#8221;, which is soon to be available as a webcast. Lois is passionate about people, her family, Sophie (her Cavalier King Charles Spaniel), not to mention chocolate and red wine! Be sure to visit her wesite at: www.careerwisdom.com.au</description>
      <itunes:subtitle>Lois Keay-Smith is a career counsellor and consultant who helps people to &amp;#8220;prosper from their passion&amp;#8221;.&#160;Through her business, Career Wisdom. Lois helps individuals to discover work that they love. She also consults as a Career Advisor to the Emirates Western Force Rugby Union team in Perth, Western Australia, helping players to design a work-life beyond rugby. She runs a popular workshop &amp;#8220;Prosper from your Passion&amp;#8221;, which is soon to be available as a webcast. Lois is passionate about people, her family, Sophie (her Cavalier King Charles Spaniel), not to mention chocolate and red wine! Be sure to visit her wesite at: www.careerwisdom.com.au</itunes:subtitle>
      <itunes:summary>Lois Keay-Smith is a career counsellor and consultant who helps people to &amp;#8220;prosper from their passion&amp;#8221;.&#160;Through her business, Career Wisdom. Lois helps individuals to discover work that they love. She also consults as a Career Advisor to the Emirates Western Force Rugby Union team in Perth, Western Australia, helping players to design a work-life beyond rugby. She runs a popular workshop &amp;#8220;Prosper from your Passion&amp;#8221;, which is soon to be available as a webcast. Lois is passionate about people, her family, Sophie (her Cavalier King Charles Spaniel), not to mention chocolate and red wine! Be sure to visit her wesite at: www.careerwisdom.com.au</itunes:summary>
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      <pubDate>Fri, 18 May 2007 01:06:58 -0700</pubDate>
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      <itunes:keywords>podcasts, career wisdom, lois keay smith</itunes:keywords>
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      <title>Improving your adcopy by telling a F.A.B.L.E.</title>
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      <pubDate>Thu, 28 Dec 2006 02:18:51 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <title>Improving your adcopy by telling a F.A.B.L.E.</title>
      <link>http://www.odeo.com/episodes/22031890-Improving-your-adcopy-by-telling-a-F-A-B-L-E</link>
      <description>What everyone should know about writing effective adcopy but don&amp;#8217;t.</description>
      <itunes:subtitle>What everyone should know about writing effective adcopy but don&amp;#8217;t.</itunes:subtitle>
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      <pubDate>Wed, 27 Dec 2006 18:18:51 -0800</pubDate>
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      <itunes:keywords>podcasts, Alan Stewart, writing effective adcopy</itunes:keywords>
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    <item>
      <title>Improving your adcopy by telling a F.A.B.L.E.</title>
      <link>http://www.odeo.com/episodes/24167742-Improving-your-adcopy-by-telling-a-F-A-B-L-E</link>
      <description>What everyone should know about writing effective adcopy but don&amp;#8217;t.</description>
      <itunes:subtitle>What everyone should know about writing effective adcopy but don&amp;#8217;t.</itunes:subtitle>
      <itunes:summary>What everyone should know about writing effective adcopy but don&amp;#8217;t.</itunes:summary>
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      <pubDate>Wed, 27 Dec 2006 18:18:51 -0800</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:keywords>podcasts, Alan Stewart, writing effective adcopy</itunes:keywords>
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    <item>
      <title>Andre Matarazzo on Interactive Branding and Viral Marketing</title>
      <link>http://www.odeo.com/episodes/1389390-Andre-Matarazzo-on-Interactive-Branding-and-Viral-Marketing</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2006-06-26,1389390</guid>
      <pubDate>Mon, 26 Jun 2006 00:01:29 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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    <item>
      <title>Andre Matarazzo on Interactive Branding and Viral Marketing</title>
      <link>http://www.odeo.com/episodes/24167743-Andre-Matarazzo-on-Interactive-Branding-and-Viral-Marketing</link>
      <description>Andre Matarazzo from Gringo.nu talks about Interactive Branding and Viral Marketing during epipod number 37 of The Marketer&amp;#8217;s Podcast. As promised during the show here are some links to a few great sites Andre recommends you visit: http://www.gringo.nu/ http://www.pjotro.com/ http://www.n-gage.com/snakes/ http://www.ooouch.com/ http://farfar.2038.com/english/musicvideo.html The show ends with the heart haunting voice of Laura Clapp performing Not for Me. Shout outs to: Thamir Alhashemi, Kevin Michael Reed, Craig, Giovanni Castro and James Yuille for adding their virtual pins to Frappr!</description>
      <itunes:subtitle>Andre Matarazzo from Gringo.nu talks about Interactive Branding and Viral Marketing during epipod number 37 of The Marketer&amp;#8217;s Podcast. As promised during the show here are some links to a few great sites Andre recommends you visit: http://www.gringo.nu/ http://www.pjotro.com/ http://www.n-gage.com/snakes/ http://www.ooouch.com/ http://farfar.2038.com/english/musicvideo.html The show ends with the heart haunting voice of Laura Clapp performing Not for Me. Shout outs to: Thamir Alhashemi, Kevin Michael Reed, Craig, Giovanni Castro and James Yuille for adding their virtual pins to Frappr!</itunes:subtitle>
      <itunes:summary>Andre Matarazzo from Gringo.nu talks about Interactive Branding and Viral Marketing during epipod number 37 of The Marketer&amp;#8217;s Podcast. As promised during the show here are some links to a few great sites Andre recommends you visit: http://www.gringo.nu/ http://www.pjotro.com/ http://www.n-gage.com/snakes/ http://www.ooouch.com/ http://farfar.2038.com/english/musicvideo.html The show ends with the heart haunting voice of Laura Clapp performing Not for Me. Shout outs to: Thamir Alhashemi, Kevin Michael Reed, Craig, Giovanni Castro and James Yuille for adding their virtual pins to Frappr!</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2006-06-25,24167743</guid>
      <pubDate>Sun, 25 Jun 2006 17:01:29 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://themarketerspodcast.com/audio/TMP37.mp3"/>
      <itunes:author>The Marketer's Podcast</itunes:author>
      <itunes:keywords>podcasts, marketing, gringo nu, interactive branding, viral marketing, Andre Matarazzo</itunes:keywords>
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    <item>
      <title>Andre Matarazzo on Interactive Branding and Viral Marketing</title>
      <link>http://www.odeo.com/episodes/22031958-Andre-Matarazzo-on-Interactive-Branding-and-Viral-Marketing</link>
      <description>Andre Matarazzo from Gringo.nu talks about Interactive Branding and Viral Marketing during epipod number 37 of The Marketer&amp;#8217;s Podcast. As promised during the show here are some links to&#160;a few great sites Andre recommends you visit: http://www.gringo.nu/ http://www.pjotro.com/ http://www.n-gage.com/snakes/ http://www.ooouch.com/ http://farfar.2038.com/english/musicvideo.html The show ends with the heart haunting voice of Laura Clapp performing Not for Me. Shout outs to: Thamir Alhashemi, Kevin Michael Reed, Craig, Giovanni Castro and James Yuille for adding their virtual pins to Frappr!</description>
      <itunes:subtitle>Andre Matarazzo from Gringo.nu talks about Interactive Branding and Viral Marketing during epipod number 37 of The Marketer&amp;#8217;s Podcast. As promised during the show here are some links to&#160;a few great sites Andre recommends you visit: http://www.gringo.nu/ http://www.pjotro.com/ http://www.n-gage.com/snakes/ http://www.ooouch.com/ http://farfar.2038.com/english/musicvideo.html The show ends with the heart haunting voice of Laura Clapp performing Not for Me. Shout outs to: Thamir Alhashemi, Kevin Michael Reed, Craig, Giovanni Castro and James Yuille for adding their virtual pins to Frappr!</itunes:subtitle>
      <itunes:summary>Andre Matarazzo from Gringo.nu talks about Interactive Branding and Viral Marketing during epipod number 37 of The Marketer&amp;#8217;s Podcast. As promised during the show here are some links to&#160;a few great sites Andre recommends you visit: http://www.gringo.nu/ http://www.pjotro.com/ http://www.n-gage.com/snakes/ http://www.ooouch.com/ http://farfar.2038.com/english/musicvideo.html The show ends with the heart haunting voice of Laura Clapp performing Not for Me. Shout outs to: Thamir Alhashemi, Kevin Michael Reed, Craig, Giovanni Castro and James Yuille for adding their virtual pins to Frappr!</itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2006-06-25,22031958</guid>
      <pubDate>Sun, 25 Jun 2006 17:01:29 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:author>The Marketer's Podcast</itunes:author>
      <itunes:keywords>podcasts, marketing, gringo nu, interactive branding, viral marketing, Andre Matarazzo</itunes:keywords>
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    <item>
      <title>Premium Podcasting with John Federico from Audible.com</title>
      <link>http://www.odeo.com/episodes/1338991-Premium-Podcasting-with-John-Federico-from-Audible-com</link>
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      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
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      <pubDate>Tue, 13 Jun 2006 21:07:02 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://themarketerspodcast.com/audio/TMP36.mp3"/>
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    <item>
      <title>Premium Podcasting with John Federico from Audible.com</title>
      <link>http://www.odeo.com/episodes/22222360-Premium-Podcasting-with-John-Federico-from-Audible-com</link>
      <description>Epipod #36 of The Marketer&amp;#8217;s Podcast features an&#160; interview with John Federico from audible.com. You can find out more about premium podcasting at wordcast.audible.com The show ends with the squeaky clean remix of the podcast anthem: On a Podcast by Cruisebox.</description>
      <itunes:subtitle>Epipod #36 of The Marketer&amp;#8217;s Podcast features an&#160; interview with John Federico from audible.com. You can find out more about premium podcasting at wordcast.audible.com The show ends with the squeaky clean remix of the podcast anthem: On a Podcast by Cruisebox.</itunes:subtitle>
      <itunes:summary>Epipod #36 of The Marketer&amp;#8217;s Podcast features an&#160; interview with John Federico from audible.com. You can find out more about premium podcasting at wordcast.audible.com The show ends with the squeaky clean remix of the podcast anthem: On a Podcast by Cruisebox.</itunes:summary>
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      <pubDate>Tue, 13 Jun 2006 14:07:02 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://themarketerspodcast.com/wp-content/uploads/TMP36.mp3"/>
      <itunes:author>The Marketer's Podcast</itunes:author>
      <itunes:keywords>podcasts, podcast, Podcasting, Alan Stewart, audible, John Federico</itunes:keywords>
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    <item>
      <title>Premium Podcasting with John Federico from Audible.com</title>
      <link>http://www.odeo.com/episodes/24167744-Premium-Podcasting-with-John-Federico-from-Audible-com</link>
      <description>Epipod #36 of The Marketer&amp;#8217;s Podcast features an&#160; interview with John Federico from audible.com. You can find out more about premium podcasting at wordcast.audible.com The show ends with the squeaky clean remix of the podcast anthem: On a Podcast by Cruisebox.</description>
      <itunes:subtitle>Epipod #36 of The Marketer&amp;#8217;s Podcast features an&#160; interview with John Federico from audible.com. You can find out more about premium podcasting at wordcast.audible.com The show ends with the squeaky clean remix of the podcast anthem: On a Podcast by Cruisebox.</itunes:subtitle>
      <itunes:summary>Epipod #36 of The Marketer&amp;#8217;s Podcast features an&#160; interview with John Federico from audible.com. You can find out more about premium podcasting at wordcast.audible.com The show ends with the squeaky clean remix of the podcast anthem: On a Podcast by Cruisebox.</itunes:summary>
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      <pubDate>Tue, 13 Jun 2006 14:07:02 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:keywords>podcasts, podcast, Podcasting, Alan Stewart, audible, John Federico</itunes:keywords>
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      <title>Are you freezing or thawing?</title>
      <link>http://www.odeo.com/episodes/1322099-Are-you-freezing-or-thawing</link>
      <description></description>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary></itunes:summary>
      <guid isPermaLink="false">tag:odeo.com,2006-06-09,1322099</guid>
      <pubDate>Fri, 09 Jun 2006 21:49:29 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="" url="http://themarketerspodcast.com/audio/TMP35.mp3"/>
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      <title>Are you freezing or thawing?</title>
      <link>http://www.odeo.com/episodes/22222361-Are-you-freezing-or-thawing</link>
      <description>Take a short break from your marketing to think about which direction you&amp;#8217;re headed. The background music loop&#160;is provided by the talented Calpomatt.</description>
      <itunes:subtitle>Take a short break from your marketing to think about which direction you&amp;#8217;re headed. The background music loop&#160;is provided by the talented Calpomatt.</itunes:subtitle>
      <itunes:summary>Take a short break from your marketing to think about which direction you&amp;#8217;re headed. The background music loop&#160;is provided by the talented Calpomatt.</itunes:summary>
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      <pubDate>Fri, 09 Jun 2006 14:49:29 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://feeds.feedburner.com/~r/TheMarketersPodcast/~5/262270210/TMP35.mp3"/>
      <itunes:author>The Marketer's Podcast</itunes:author>
      <itunes:keywords>podcasts, Alan Stewart, Goal Setting, Calpomatt, The Marketers Podcast</itunes:keywords>
    </item>
    <item>
      <title>Are you freezing or thawing?</title>
      <link>http://www.odeo.com/episodes/24167745-Are-you-freezing-or-thawing</link>
      <description>Take a short break from your marketing to think about which direction you&amp;#8217;re headed. The background music loop&#160;is provided by the talented Calpomatt.</description>
      <itunes:subtitle>Take a short break from your marketing to think about which direction you&amp;#8217;re headed. The background music loop&#160;is provided by the talented Calpomatt.</itunes:subtitle>
      <itunes:summary>Take a short break from your marketing to think about which direction you&amp;#8217;re headed. The background music loop&#160;is provided by the talented Calpomatt.</itunes:summary>
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      <pubDate>Fri, 09 Jun 2006 14:49:29 -0700</pubDate>
      <itunes:explicit>no</itunes:explicit>
      <enclosure type="audio/mpeg" url="http://themarketerspodcast.com/wp-content/uploads/TMP35.mp3"/>
      <itunes:author>The Marketer's Podcast</itunes:author>
      <itunes:keywords>podcasts, Alan Stewart, Goal Setting, Calpomatt, The Marketers Podcast</itunes:keywords>
    </item>
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