http://www.odeo.com/channels/2121459-Smallbiz-Brain no The Smallbiz Brain podcast features interviews with small business experts and leaders, hosted by David Wolf. New episodes posted weekly. The Smallbiz Brain podcast features interviews with small business experts and leaders, hosted by David Wolf. New episodes posted weekly. The Smallbiz Brain podcast features interviews with small business experts and leaders. 40 Tue, 10 Nov 2009 17:54:59 -0800 Tue, 10 Nov 2009 17:54:59 -0800 Copyright Howl Media LLC productivity, networking, Branding, Sales, communication, marketing, management, entrepreneurism Business productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/25436470-The-Small-Business-Majority-Goes-to-Washington-with-John-Arensmeyer Small Business-owners Meet Senators, White House & Deliver a Message: Small Businesses Need Real Health Reform WASHINGTON, Nov. 3- As Congress prepares for floor debates on health reform this week, the owners of over 130 small businesses from across the country flew into Washington, D.C., with one simple yet urgent message: America’s small businesses need real health reform. Landscapers, chocolate-makers, home inspectors, and the owners of nail salons, cafes, bookstores, fishing boats, shoe stores and funeral parlors took a day off from running their businesses to make sure their voices are heard in a health care debate which is often mostly dominated by politicians and lobbyists for the health care industries. “We’ve tried to do everything right. We run a successful business. We treat our employees like family. We haven’t bitten off more than we can chew. But now we’re in danger of losing everything simply because we don’t know if we can count on o... Small Business-owners Meet Senators, White House & Deliver a Message: Small Businesses Need Real Health Reform WASHINGTON, Nov. 3- As Congress prepares for floor debates on health reform this week, the owners of over 130 small businesses from across the country flew into Washington, D.C., with one simple yet urgent message: America’s small businesses need real health reform. Landscapers, chocolate-makers, home inspectors, and the owners of nail salons, cafes, bookstores, fishing boats, shoe stores and funeral parlors took a day off from running their businesses to make sure their voices are heard in a health care debate which is often mostly dominated by politicians and lobbyists for the health care industries. “We’ve tried to do everything right. We run a successful business. We treat our employees like family. We haven’t bitten off more than we can chew. But now we’re in danger of losing everything simply because we don’t know if we can count on our health insurance to be there when we need it,” explained Bob Montoya, owner of Cedar Ridge Landscaping of Pueblo, Colorado. “With children to raise, a business to run, and a wife to support, I’m afraid to go to the mailbox each day because of what the health care bills might say. This isn’t the way our country is supposed to work. The time for reform is now,” he added. Montoya and small business owners from 24 states joined Senate Health, Education, Labor and Pension (HELP) Committee Chairman Tom Harkin (D-IA) Senator Mary Landrieu (D-LA), Chair of the Committee on Small Business and Entrepreneurship, for a morning press conference on Capitol Hill. At midday, the businesspeople attended a White House briefing on health care by Kathleen Sebelius, Secretary of Health and Human Services, and Karen Mills, Administrator of the Small Business Administration. The entrepreneurs also met with many of their Congressional representatives. “For the more than 20 years, we have offered health insurance to our employees, but this has become ever increasingly more difficult to do. Our experience very closely mirrors the trends sited in several small business surveys. Our rates started rising dramatically a few years ago and have increased 83 percent since 2004,” noted Lia Lent, who co-owns the Community Bakery in Little Rock, Arkansas, with her husband. The states from which businesspeople are coming include: Arkansas, Colorado, Connecticut, Georgia, Idaho, Iowa, Indiana, Louisiana, Maine, Maryland, Nebraska, New Mexico, North Carolina, North Dakota, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Utah, Virginia, Washington, and Wisconsin The four main sponsors of the unprecedented effort are U.S. Public Interest Research Group, Main Street Alliance, Small Business Majority, and Consumers Union Small Business-owners Meet Senators, White House & Deliver a Message: Small Businesses Need Real Health Reform WASHINGTON, Nov. 3- As Congress prepares for floor debates on health reform this week, the owners of over 130 small businesses from across the country flew into Washington, D.C., with one simple yet urgent message: America’s small businesses need real health reform. Landscapers, chocolate-makers, home inspectors, and the owners of nail salons, cafes, bookstores, fishing boats, shoe stores and funeral parlors took a day off from running their businesses to make sure their voices are heard in a health care debate which is often mostly dominated by politicians and lobbyists for the health care industries. “We’ve tried to do everything right. We run a successful business. We treat our employees like family. We haven’t bitten off more than we can chew. But now we’re in danger of losing everything simply because we don’t know if we can count on our health insurance to be there when we need it,” explained Bob Montoya, owner of Cedar Ridge Landscaping of Pueblo, Colorado. “With children to raise, a business to run, and a wife to support, I’m afraid to go to the mailbox each day because of what the health care bills might say. This isn’t the way our country is supposed to work. The time for reform is now,” he added. Montoya and small business owners from 24 states joined Senate Health, Education, Labor and Pension (HELP) Committee Chairman Tom Harkin (D-IA) Senator Mary Landrieu (D-LA), Chair of the Committee on Small Business and Entrepreneurship, for a morning press conference on Capitol Hill. At midday, the businesspeople attended a White House briefing on health care by Kathleen Sebelius, Secretary of Health and Human Services, and Karen Mills, Administrator of the Small Business Administration. The entrepreneurs also met with many of their Congressional representatives. “For the more than 20 years, we have offered health insurance to our employees, but this has become ever increasingly more difficult to do. Our experience very closely mirrors the trends sited in several small business surveys. Our rates started rising dramatically a few years ago and have increased 83 percent since 2004,” noted Lia Lent, who co-owns the Community Bakery in Little Rock, Arkansas, with her husband. The states from which businesspeople are coming include: Arkansas, Colorado, Connecticut, Georgia, Idaho, Iowa, Indiana, Louisiana, Maine, Maryland, Nebraska, New Mexico, North Carolina, North Dakota, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Utah, Virginia, Washington, and Wisconsin The four main sponsors of the unprecedented effort are U.S. Public Interest Research Group, Main Street Alliance, Small Business Majority, and Consumers Union tag:odeo.com,2009-11-10,25436470 Tue, 10 Nov 2009 17:54:59 -0800 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/25388448-George-Cloutier-Doing-Whatever-It-Takes About the Author, George Cloutier George Cloutier, a magna cum laude graduate of Harvard College and Harvard Business School, founded American Management Services in 1986-see http://www.amserv.com. The firm specializes in financial turnarounds and profit development for small and mid-sized companies across the nation. Cloutier, using just $42,000 in seed capital, built his company into an organization of over 150 employees, and tens of millions in annual revenue. Cloutier and American Management have worked with 6000 clients in 400 industries and have implemented over One Billion dollars in profits and savings. American Management Services has brought hundreds of businesses back from the brink of bankruptcy to top tier profitability. Today, Cloutier is well known as the nation’s leading small business expert. Leading economic, media, and political professionals from around the world frequently solicit his advice on profit issues faced by small and mid-cap companies. He has bec... About the Author, George Cloutier George Cloutier, a magna cum laude graduate of Harvard College and Harvard Business School, founded American Management Services in 1986-see http://www.amserv.com. The firm specializes in financial turnarounds and profit development for small and mid-sized companies across the nation. Cloutier, using just $42,000 in seed capital, built his company into an organization of over 150 employees, and tens of millions in annual revenue. Cloutier and American Management have worked with 6000 clients in 400 industries and have implemented over One Billion dollars in profits and savings. American Management Services has brought hundreds of businesses back from the brink of bankruptcy to top tier profitability. Today, Cloutier is well known as the nation’s leading small business expert. Leading economic, media, and political professionals from around the world frequently solicit his advice on profit issues faced by small and mid-cap companies. He has become a regular on national television programs such as, Fox News, Fox Business News, ABC’s 20/20, MSNBC’s Squawk Box, CNBC and Bloomberg Television. He developed his views over the last 25 years on small and midsize business, profits, and the failure of government to assist them. Cloutier is often quoted by the national media-AP, Fortune, Forbes.com, Entrepreneur, Entrepreneur.com, Washington Business Journal, Market Watch, Yahoo News, The Kiplinger Letter, MSN Money, Crain’s New York Business, Reuters, Business Week, Wall Street Journal, Boston Business Journal, Washington Post, Boston Globe, Boston Herald, Business Week, Long Island Business News, Austin Business Journal, Orlando Business Journal, The Times-Picayune, The South Florida Sun-Sentinel, Worth, Miami Herald, and the LA Times, among others. His commentary reaches listeners in hundreds of cities in radio broadcasts from the Wall Street Journal and Legends of Success programming. A nationally recognized speaker, Cloutier lectures at dozens of conferences and seminars on the path to real business profitability. Cloutier co-founded and serves as Co-Chairman of Partner America , a unique, public/ private partnership between the United States Conference of Mayors and American Management Services that is dedicated to small and midsized business growth in the nation’s metro economies. Formed in 2000, the program is the nation’s first small business resource initiative, providing management expertise, technical assistance, education and government procurement opportunities to help grow small businesses across the country. In recognition for his dedication to small and midsized business, Cloutier was awarded the first ever Small Business Advocate Award and The Small Business Leadership Award by the US Conference of Mayors in recognition of his tireless efforts on behalf of small business owners on a local, state, and federal level. He also was awarded The Minority Business Development Agency Award, for being a critical partner in America’s economic success. In 2007, Cloutier was given The Social Entrepreneur of the Year Award by the Tulane University A. B. Freeman School of Business for his contribution and fundraising assistance in developing a student based ‘Peace Corps’ style ‘Small Business Corps’ to assist businesses affected by Hurricane Katrina. Dozen of cities across the nation have also awarded him small business achievement awards. About the Author, George Cloutier George Cloutier, a magna cum laude graduate of Harvard College and Harvard Business School, founded American Management Services in 1986-see http://www.amserv.com. The firm specializes in financial turnarounds and profit development for small and mid-sized companies across the nation. Cloutier, using just $42,000 in seed capital, built his company into an organization of over 150 employees, and tens of millions in annual revenue. Cloutier and American Management have worked with 6000 clients in 400 industries and have implemented over One Billion dollars in profits and savings. American Management Services has brought hundreds of businesses back from the brink of bankruptcy to top tier profitability. Today, Cloutier is well known as the nation’s leading small business expert. Leading economic, media, and political professionals from around the world frequently solicit his advice on profit issues faced by small and mid-cap companies. He has become a regular on national television programs such as, Fox News, Fox Business News, ABC’s 20/20, MSNBC’s Squawk Box, CNBC and Bloomberg Television. He developed his views over the last 25 years on small and midsize business, profits, and the failure of government to assist them. Cloutier is often quoted by the national media-AP, Fortune, Forbes.com, Entrepreneur, Entrepreneur.com, Washington Business Journal, Market Watch, Yahoo News, The Kiplinger Letter, MSN Money, Crain’s New York Business, Reuters, Business Week, Wall Street Journal, Boston Business Journal, Washington Post, Boston Globe, Boston Herald, Business Week, Long Island Business News, Austin Business Journal, Orlando Business Journal, The Times-Picayune, The South Florida Sun-Sentinel, Worth, Miami Herald, and the LA Times, among others. His commentary reaches listeners in hundreds of cities in radio broadcasts from the Wall Street Journal and Legends of Success programming. A nationally recognized speaker, Cloutier lectures at dozens of conferences and seminars on the path to real business profitability. Cloutier co-founded and serves as Co-Chairman of Partner America , a unique, public/ private partnership between the United States Conference of Mayors and American Management Services that is dedicated to small and midsized business growth in the nation’s metro economies. Formed in 2000, the program is the nation’s first small business resource initiative, providing management expertise, technical assistance, education and government procurement opportunities to help grow small businesses across the country. In recognition for his dedication to small and midsized business, Cloutier was awarded the first ever Small Business Advocate Award and The Small Business Leadership Award by the US Conference of Mayors in recognition of his tireless efforts on behalf of small business owners on a local, state, and federal level. He also was awarded The Minority Business Development Agency Award, for being a critical partner in America’s economic success. In 2007, Cloutier was given The Social Entrepreneur of the Year Award by the Tulane University A. B. Freeman School of Business for his contribution and fundraising assistance in developing a student based ‘Peace Corps’ style ‘Small Business Corps’ to assist businesses affected by Hurricane Katrina. Dozen of cities across the nation have also awarded him small business achievement awards. tag:odeo.com,2009-10-26,25388448 Mon, 26 Oct 2009 20:21:10 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/25311357-A-Guide-to-Credit-and-Business-Funding-with-Darrell-Hornbacher For more information on Darrell’s new ebook: The Midas Guide to Credit and Business Funding For more information on Darrell’s new ebook: The Midas Guide to Credit and Business Funding For more information on Darrell’s new ebook: The Midas Guide to Credit and Business Funding tag:odeo.com,2009-10-18,25311357 Sun, 18 Oct 2009 22:59:22 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/25289849-The-Business-Credit-Builder-with-Darrell-Hornbacher Our guest on the segment is the founder of midas financial-the company has secured over $250,000,000 in business funding for their clients in the last five years. Darrell Hornbacher is also author, speaker and specialists in personal and business credit and all matters relating to obtaining capital for your small business. Our guest on the segment is the founder of midas financial-the company has secured over $250,000,000 in business funding for their clients in the last five years. Darrell Hornbacher is also author, speaker and specialists in personal and business credit and all matters relating to obtaining capital for your small business. Our guest on the segment is the founder of midas financial-the company has secured over $250,000,000 in business funding for their clients in the last five years. Darrell Hornbacher is also author, speaker and specialists in personal and business credit and all matters relating to obtaining capital for your small business. tag:odeo.com,2009-10-14,25289849 Wed, 14 Oct 2009 20:52:34 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/25274988-Make-Money-Purchasing-Bad-Debt Here are some of the details about this new opportunity for investors and small business entrepreneurs-a way to benefit from the economic downturn and credit crisis. The government is flooding financial institutions with money to encourage them to make loans again Banks and other entities are dumping loans for pennies on the dollar to get rid of them while the “getting’s good” Using Bill Bartmann’s example, you can buy “boxes“of these loans with no money out of your own pocket You don’t need experience to become very successful in this business You can collect on these loans yourself, or Bill can show you how to find companies to do the collections for you Bill Bartmann knows this process-his company trained thousands of regular people to collect on loans from millions of borrowers, and succeeded in getting billions of dollars that everyone else thought were uncollectable. Bill can personally show you how to find portfolios of loans-right in... Here are some of the details about this new opportunity for investors and small business entrepreneurs-a way to benefit from the economic downturn and credit crisis. The government is flooding financial institutions with money to encourage them to make loans again Banks and other entities are dumping loans for pennies on the dollar to get rid of them while the “getting’s good” Using Bill Bartmann’s example, you can buy “boxes“of these loans with no money out of your own pocket You don’t need experience to become very successful in this business You can collect on these loans yourself, or Bill can show you how to find companies to do the collections for you Bill Bartmann knows this process-his company trained thousands of regular people to collect on loans from millions of borrowers, and succeeded in getting billions of dollars that everyone else thought were uncollectable. Bill can personally show you how to find portfolios of loans-right in your own back yard. You will see how easy it is to analyze loans with nothing more than a calculator, pencil, and paper. You’ll know what to say during each step of the process. There’s no need to memorize a bunch of complicated material. You’ll know how to formalize the deal with the bank. You won’t use any of your own money to acquire these portfolios, and you’ll be crystal clear on the easy financing process. Bill can show you how to collect on the loans. This is likely to become your favorite part! You will be amazed at how different and positive this phase can be. You’ll like it even more when you see all the money coming in from borrowers. Go to http://www.billanddavidnow.com to learn more and register for a 2 day day seminar! Here are some of the details about this new opportunity for investors and small business entrepreneurs-a way to benefit from the economic downturn and credit crisis. The government is flooding financial institutions with money to encourage them to make loans again Banks and other entities are dumping loans for pennies on the dollar to get rid of them while the “getting’s good” Using Bill Bartmann’s example, you can buy “boxes“of these loans with no money out of your own pocket You don’t need experience to become very successful in this business You can collect on these loans yourself, or Bill can show you how to find companies to do the collections for you Bill Bartmann knows this process-his company trained thousands of regular people to collect on loans from millions of borrowers, and succeeded in getting billions of dollars that everyone else thought were uncollectable. Bill can personally show you how to find portfolios of loans-right in your own back yard. You will see how easy it is to analyze loans with nothing more than a calculator, pencil, and paper. You’ll know what to say during each step of the process. There’s no need to memorize a bunch of complicated material. You’ll know how to formalize the deal with the bank. You won’t use any of your own money to acquire these portfolios, and you’ll be crystal clear on the easy financing process. Bill can show you how to collect on the loans. This is likely to become your favorite part! You will be amazed at how different and positive this phase can be. You’ll like it even more when you see all the money coming in from borrowers. Go to http://www.billanddavidnow.com to learn more and register for a 2 day day seminar! tag:odeo.com,2009-10-09,25274988 Fri, 09 Oct 2009 03:19:26 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/25261064-Make-Money-Purchasing-Bad-Debt Here are some of the details about this new opportunity for investors and small business entrepreneurs—a way to benefit from the economic downturn and credit crisis. The government is flooding financial institutions with money to encourage them to make loans again Banks and other entities are dumping loans for pennies on the dollar to get rid of them while the “getting’s good” When you have my system, you can buy “boxes” of these loans with no money out of your own pocket The less you know about the business, the better you’ll do! Remember, I refused to hire anyone with experience. You can collect on these loans yourself, or I’ll show you how to find companies to do the collections for you Bill Bartmann know this process – his company trained thousands of regular people to collect on loans from millions of borrowers, and we succeeded in getting billions of dollars that everyone else thought were uncollectable. I’ll personal... Here are some of the details about this new opportunity for investors and small business entrepreneurs—a way to benefit from the economic downturn and credit crisis. The government is flooding financial institutions with money to encourage them to make loans again Banks and other entities are dumping loans for pennies on the dollar to get rid of them while the “getting’s good” When you have my system, you can buy “boxes” of these loans with no money out of your own pocket The less you know about the business, the better you’ll do! Remember, I refused to hire anyone with experience. You can collect on these loans yourself, or I’ll show you how to find companies to do the collections for you Bill Bartmann know this process – his company trained thousands of regular people to collect on loans from millions of borrowers, and we succeeded in getting billions of dollars that everyone else thought were uncollectable. I’ll personally show you how to find portfolios of loans – right in your own back yard. You will see how easy it is to analyze loans with nothing more than a calculator, pencil, and paper. You’ll be know what to say during each step of the process. There’s no need to memorize a bunch of complicated material. You’ll know how to formalize the deal with the bank. You won’t use any of your own money to acquire these portfolios, and you’ll be crystal clear on the easy financing process. I will show you how to collect on the loans. This is likely to become your favorite part! You will be amazed at how different and positive this phase can be. You’ll like it even more when you see all the money coming in from borrowers. Go to http://www.billanddavidnow.com to learn more and register for a 2 day day seminar! Here are some of the details about this new opportunity for investors and small business entrepreneurs—a way to benefit from the economic downturn and credit crisis. The government is flooding financial institutions with money to encourage them to make loans again Banks and other entities are dumping loans for pennies on the dollar to get rid of them while the “getting’s good” When you have my system, you can buy “boxes” of these loans with no money out of your own pocket The less you know about the business, the better you’ll do! Remember, I refused to hire anyone with experience. You can collect on these loans yourself, or I’ll show you how to find companies to do the collections for you Bill Bartmann know this process – his company trained thousands of regular people to collect on loans from millions of borrowers, and we succeeded in getting billions of dollars that everyone else thought were uncollectable. I’ll personally show you how to find portfolios of loans – right in your own back yard. You will see how easy it is to analyze loans with nothing more than a calculator, pencil, and paper. You’ll be know what to say during each step of the process. There’s no need to memorize a bunch of complicated material. You’ll know how to formalize the deal with the bank. You won’t use any of your own money to acquire these portfolios, and you’ll be crystal clear on the easy financing process. I will show you how to collect on the loans. This is likely to become your favorite part! You will be amazed at how different and positive this phase can be. You’ll like it even more when you see all the money coming in from borrowers. Go to http://www.billanddavidnow.com to learn more and register for a 2 day day seminar! tag:odeo.com,2009-10-09,25261064 Fri, 09 Oct 2009 03:19:17 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/25249751-Change-Management-with-Theresa-Welbourne Theresa’s research findings have been featured in such notables as Inc. Magazine, The Wall Street Journal, Business Week, The New York Times, and Entrepreneur Magazine. Here are some of the questions guiding our discussion with Theresa M. Welbourne, Ph.D: 1. I wanted to start with the research you’re involved with. How are you conducting this research and what is it telling you about the qualitative connection between leadership, change management, human resources and a company performance? 2. If our listeners are interested in learning more about the research you’re doing or even about participating, how can they get more information? 3. Let’s shift gears. Your company is eePulse, Inc. What exactly does eePulse do? 4. What do many companies get wrong about how to manage growth and the resulting cultural changes that come with that growth? Give us a sense of the tone you might find struggling in this area. 5. How does Measurecom™ work? 6. You’re a... Theresa’s research findings have been featured in such notables as Inc. Magazine, The Wall Street Journal, Business Week, The New York Times, and Entrepreneur Magazine. Here are some of the questions guiding our discussion with Theresa M. Welbourne, Ph.D: 1. I wanted to start with the research you’re involved with. How are you conducting this research and what is it telling you about the qualitative connection between leadership, change management, human resources and a company performance? 2. If our listeners are interested in learning more about the research you’re doing or even about participating, how can they get more information? 3. Let’s shift gears. Your company is eePulse, Inc. What exactly does eePulse do? 4. What do many companies get wrong about how to manage growth and the resulting cultural changes that come with that growth? Give us a sense of the tone you might find struggling in this area. 5. How does Measurecom™ work? 6. You’re an adjunct professor of Executive Education at the University of Michigan Business School. Tell us about your activities there and how they inform the work your doing in the real business world. Theresa’s research findings have been featured in such notables as Inc. Magazine, The Wall Street Journal, Business Week, The New York Times, and Entrepreneur Magazine. Here are some of the questions guiding our discussion with Theresa M. Welbourne, Ph.D: 1. I wanted to start with the research you’re involved with. How are you conducting this research and what is it telling you about the qualitative connection between leadership, change management, human resources and a company performance? 2. If our listeners are interested in learning more about the research you’re doing or even about participating, how can they get more information? 3. Let’s shift gears. Your company is eePulse, Inc. What exactly does eePulse do? 4. What do many companies get wrong about how to manage growth and the resulting cultural changes that come with that growth? Give us a sense of the tone you might find struggling in this area. 5. How does Measurecom™ work? 6. You’re an adjunct professor of Executive Education at the University of Michigan Business School. Tell us about your activities there and how they inform the work your doing in the real business world. tag:odeo.com,2009-10-07,25249751 Wed, 07 Oct 2009 00:03:47 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/25211662-Constant-Contact-with-Eric-Groves Launched in 1998, Constant Contact, Inc. with their leading email marketing and survey tools, helps small businesses, associations, and nonprofits connect and build successful, long lasting relationships with their customers, clients, and members. Here are some of the questions that guided this segment with Mr. Groves: 1. You’ve been with Constant Contact since 2001. How has the email marketing space evolved since you first started in this space? 2. I know you travel around the world for various speaking engagements. What are you hearing in terms of the challenges small businesses owners are facing today in the area of email marketing? 3. What is Constant Contact? 4. What specific elements should a campaign include? 5. Are their particular email marketing FORMATS or tips you can share—-that tend to help increase open rates and conversions? 6. What can small businesses do to make the final quarter success and to prepare for the holiday season? 7. How does Constant Contact... Launched in 1998, Constant Contact, Inc. with their leading email marketing and survey tools, helps small businesses, associations, and nonprofits connect and build successful, long lasting relationships with their customers, clients, and members. Here are some of the questions that guided this segment with Mr. Groves: 1. You’ve been with Constant Contact since 2001. How has the email marketing space evolved since you first started in this space? 2. I know you travel around the world for various speaking engagements. What are you hearing in terms of the challenges small businesses owners are facing today in the area of email marketing? 3. What is Constant Contact? 4. What specific elements should a campaign include? 5. Are their particular email marketing FORMATS or tips you can share—-that tend to help increase open rates and conversions? 6. What can small businesses do to make the final quarter success and to prepare for the holiday season? 7. How does Constant Contact coach customers about the matter of integrating the various social networking tools like Facebook, Twitter or LinkedIn? 8. Any other advice for small businesses looking to impress and delight their customers 9. Where do small businesses go if they want to learn more? Launched in 1998, Constant Contact, Inc. with their leading email marketing and survey tools, helps small businesses, associations, and nonprofits connect and build successful, long lasting relationships with their customers, clients, and members. Here are some of the questions that guided this segment with Mr. Groves: 1. You’ve been with Constant Contact since 2001. How has the email marketing space evolved since you first started in this space? 2. I know you travel around the world for various speaking engagements. What are you hearing in terms of the challenges small businesses owners are facing today in the area of email marketing? 3. What is Constant Contact? 4. What specific elements should a campaign include? 5. Are their particular email marketing FORMATS or tips you can share—-that tend to help increase open rates and conversions? 6. What can small businesses do to make the final quarter success and to prepare for the holiday season? 7. How does Constant Contact coach customers about the matter of integrating the various social networking tools like Facebook, Twitter or LinkedIn? 8. Any other advice for small businesses looking to impress and delight their customers 9. Where do small businesses go if they want to learn more? tag:odeo.com,2009-09-30,25211662 Wed, 30 Sep 2009 02:04:18 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/25280440-Start-Up-Your-Business-with-Scott-Letourneau Scott Letourneau is an expert speaker and consultant on all matters relating to forming and funding your start up enterprise. Here are some of the questions that guided this interview segment: 1. I do want to talk about getting capital for small businesses, but first I wanted to spend some time on the subject of business startups. Given the employment environment—-many new small businesses are popping up—entrepreneurs, solopreneurs, home-based businesses. Why do so many new small businesses fail? 2. What are the most common pitfalls for these new entrepreneurs and how can they avoid getting into trouble. 3. You’ve got a lot of expertise around getting capital for a business in any stage of growth. What are some of the best ways for a small business owners to secure cash or capital in this current environment—we’re sitting in early August of 2009. 4. Are we going to see a tsunami of credit card defaults soon? 5. Let’s shift gears—you’re... Scott Letourneau is an expert speaker and consultant on all matters relating to forming and funding your start up enterprise. Here are some of the questions that guided this interview segment: 1. I do want to talk about getting capital for small businesses, but first I wanted to spend some time on the subject of business startups. Given the employment environment—-many new small businesses are popping up—entrepreneurs, solopreneurs, home-based businesses. Why do so many new small businesses fail? 2. What are the most common pitfalls for these new entrepreneurs and how can they avoid getting into trouble. 3. You’ve got a lot of expertise around getting capital for a business in any stage of growth. What are some of the best ways for a small business owners to secure cash or capital in this current environment—we’re sitting in early August of 2009. 4. Are we going to see a tsunami of credit card defaults soon? 5. Let’s shift gears—you’re the founder of Nevada Corporate Planners, Inc. What do newbees to the business arena not understand about the how and where to incorporate their new business startup? 6. You’re a contributor to the new book,“Entrepreneur Magazine’s Start Up series” Start Your Own Information Marketing Business—Your Step-by-Step Guide to Success. Tell us a little about the book—how is it structured and what kinds of ideas will we find in it? 7. What are some of the activities you’re involved with and how can we learn more about Scott Letourneau’s universe? Contact Information: Scott Letourneau Fast Business Credit, Inc. & Nevada Corporate Planners, Inc. 7477 W. Lake Mead Blvd., Ste. 170 Las Vegas, NV 89128 Mailing Address: PO Box 28909 Las Vegas, NV, 89126 Toll-free: (888) 313-6333 Toll-free: (888-627-7007 Local: (702) 367-7373 Fax: (702) 220-6444 Web Site: http://www.FastBusinessCredit.com Web Site: http://www.nvinc.com E-mail: info@FastBusinessCredit.com E-mail: ncp@nvinc.com Scott Letourneau is an expert speaker and consultant on all matters relating to forming and funding your start up enterprise. Here are some of the questions that guided this interview segment: 1. I do want to talk about getting capital for small businesses, but first I wanted to spend some time on the subject of business startups. Given the employment environment—-many new small businesses are popping up—entrepreneurs, solopreneurs, home-based businesses. Why do so many new small businesses fail? 2. What are the most common pitfalls for these new entrepreneurs and how can they avoid getting into trouble. 3. You’ve got a lot of expertise around getting capital for a business in any stage of growth. What are some of the best ways for a small business owners to secure cash or capital in this current environment—we’re sitting in early August of 2009. 4. Are we going to see a tsunami of credit card defaults soon? 5. Let’s shift gears—you’re the founder of Nevada Corporate Planners, Inc. What do newbees to the business arena not understand about the how and where to incorporate their new business startup? 6. You’re a contributor to the new book,“Entrepreneur Magazine’s Start Up series” Start Your Own Information Marketing Business—Your Step-by-Step Guide to Success. Tell us a little about the book—how is it structured and what kinds of ideas will we find in it? 7. What are some of the activities you’re involved with and how can we learn more about Scott Letourneau’s universe? Contact Information: Scott Letourneau Fast Business Credit, Inc. & Nevada Corporate Planners, Inc. 7477 W. Lake Mead Blvd., Ste. 170 Las Vegas, NV 89128 Mailing Address: PO Box 28909 Las Vegas, NV, 89126 Toll-free: (888) 313-6333 Toll-free: (888-627-7007 Local: (702) 367-7373 Fax: (702) 220-6444 Web Site: http://www.FastBusinessCredit.com Web Site: http://www.nvinc.com E-mail: info@FastBusinessCredit.com E-mail: ncp@nvinc.com tag:odeo.com,2009-08-31,25280440 Mon, 31 Aug 2009 03:13:30 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/25053550-Start-Up-Your-Business-with-Scott-Letourneau Scott Letourneau is an expert speaker and consultant on all matters relating to forming and funding your start up enterprise. Here are some of the questions that guided this interview segment: 1. I do want to talk about getting capital for small businesses, but first I wanted to spend some time on the subject of business startups. Given the employment environment—-many new small businesses are popping up—entrepreneurs, solopreneurs, home-based businesses. Why do so many new small businesses fail? 2. What are the most common pitfalls for these new entrepreneurs and how can they avoid getting into trouble. 3. You’ve got a lot of expertise around getting capital for a business in any stage of growth. What are some of the best ways for a small business owners to secure cash or capital in this current environment—we’re sitting in early August of 2009. 4. Are we going to see a tsunami of credit card defaults soon? 5. Let’s shift gears—you’re... Scott Letourneau is an expert speaker and consultant on all matters relating to forming and funding your start up enterprise. Here are some of the questions that guided this interview segment: 1. I do want to talk about getting capital for small businesses, but first I wanted to spend some time on the subject of business startups. Given the employment environment—-many new small businesses are popping up—entrepreneurs, solopreneurs, home-based businesses. Why do so many new small businesses fail? 2. What are the most common pitfalls for these new entrepreneurs and how can they avoid getting into trouble. 3. You’ve got a lot of expertise around getting capital for a business in any stage of growth. What are some of the best ways for a small business owners to secure cash or capital in this current environment—we’re sitting in early August of 2009. 4. Are we going to see a tsunami of credit card defaults soon? 5. Let’s shift gears—you’re the founder of Nevada Corporate Planners, Inc. What do newbees to the business arena not understand about the how and where to incorporate their new business startup? 6. You’re a contributor to the new book,“Entrepreneur Magazine’s Start Up series” Start Your Own Information Marketing Business—Your Step-by-Step Guide to Success. Tell us a little about the book—how is it structured and what kinds of ideas will we find in it? 7. What are some of the activities you’re involved with and how can we learn more about Scott Letourneau’s universe? Contact Information: Scott Letourneau Fast Business Credit, Inc. & Nevada Corporate Planners, Inc. 7477 W. Lake Mead Blvd., Ste. 170 Las Vegas, NV 89128 Mailing Address: PO Box 28909 Las Vegas, NV, 89126 Toll-free: (888) 313-6333 Toll-free: (888-627-7007 Local: (702) 367-7373 Fax: (702) 220-6444 Web Site: http://www.FastBusinessCredit.com Web Site: http://www.nvinc.com E-mail: info@FastBusinessCredit.com E-mail: ncp@nvinc.com Scott Letourneau is an expert speaker and consultant on all matters relating to forming and funding your start up enterprise. Here are some of the questions that guided this interview segment: 1. I do want to talk about getting capital for small businesses, but first I wanted to spend some time on the subject of business startups. Given the employment environment—-many new small businesses are popping up—entrepreneurs, solopreneurs, home-based businesses. Why do so many new small businesses fail? 2. What are the most common pitfalls for these new entrepreneurs and how can they avoid getting into trouble. 3. You’ve got a lot of expertise around getting capital for a business in any stage of growth. What are some of the best ways for a small business owners to secure cash or capital in this current environment—we’re sitting in early August of 2009. 4. Are we going to see a tsunami of credit card defaults soon? 5. Let’s shift gears—you’re the founder of Nevada Corporate Planners, Inc. What do newbees to the business arena not understand about the how and where to incorporate their new business startup? 6. You’re a contributor to the new book,“Entrepreneur Magazine’s Start Up series” Start Your Own Information Marketing Business—Your Step-by-Step Guide to Success. Tell us a little about the book—how is it structured and what kinds of ideas will we find in it? 7. What are some of the activities you’re involved with and how can we learn more about Scott Letourneau’s universe? Contact Information: Scott Letourneau Fast Business Credit, Inc. & Nevada Corporate Planners, Inc. 7477 W. Lake Mead Blvd., Ste. 170 Las Vegas, NV 89128 Mailing Address: PO Box 28909 Las Vegas, NV, 89126 Toll-free: (888) 313-6333 Toll-free: (888-627-7007 Local: (702) 367-7373 Fax: (702) 220-6444 Web Site: http://www.FastBusinessCredit.com Web Site: http://www.nvinc.com E-mail: info@FastBusinessCredit.com E-mail: ncp@nvinc.com tag:odeo.com,2009-08-31,25053550 Mon, 31 Aug 2009 03:13:03 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/25025886-Inside-the-Sales-Process-with-Howard-Highsmith Highsmith is the author of the book, Silver Bullet, which introduces an innovative business model for creating competitive advantage through revenue goal achievement and sustained revenues. Here are some of the questions guiding this interview segment: 1. How has the sales approach and process for technology products really changed in the years since you first got started in the business? 2. Let’s talk about sales pipelines. You have a system called Revenue@Risk that helps guide a company’s management of their own sales pipeline relative to their revenue goal. How does this work? 3. You recently formed The B2B Institute to serve small businesses. What was the inspiration to create it, and tell us about how it’s designed to help small businesses. 4. What are some of the skills that organizations need to learn to grow and sustain their revenues? 5. You’re the author of the book Silver Bullet. Why did you write it and what can readers expect? Highsmith is the author of the book, Silver Bullet, which introduces an innovative business model for creating competitive advantage through revenue goal achievement and sustained revenues. Here are some of the questions guiding this interview segment: 1. How has the sales approach and process for technology products really changed in the years since you first got started in the business? 2. Let’s talk about sales pipelines. You have a system called Revenue@Risk that helps guide a company’s management of their own sales pipeline relative to their revenue goal. How does this work? 3. You recently formed The B2B Institute to serve small businesses. What was the inspiration to create it, and tell us about how it’s designed to help small businesses. 4. What are some of the skills that organizations need to learn to grow and sustain their revenues? 5. You’re the author of the book Silver Bullet. Why did you write it and what can readers expect? Highsmith is the author of the book, Silver Bullet, which introduces an innovative business model for creating competitive advantage through revenue goal achievement and sustained revenues. Here are some of the questions guiding this interview segment: 1. How has the sales approach and process for technology products really changed in the years since you first got started in the business? 2. Let’s talk about sales pipelines. You have a system called Revenue@Risk that helps guide a company’s management of their own sales pipeline relative to their revenue goal. How does this work? 3. You recently formed The B2B Institute to serve small businesses. What was the inspiration to create it, and tell us about how it’s designed to help small businesses. 4. What are some of the skills that organizations need to learn to grow and sustain their revenues? 5. You’re the author of the book Silver Bullet. Why did you write it and what can readers expect? tag:odeo.com,2009-08-25,25025886 Tue, 25 Aug 2009 22:33:50 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/25024456-Inside-the-Sales-Process-with-Howard-Highsmith Highsmith is the author of the book, Silver Bullet, which introduces an innovative business model for creating competitive advantage through revenue goal achievement and sustained revenues. Here are some of the questions guiding this interview segment: 1. How has the sales approach and process for technology products really changed in the years since you first got started in the business? 2. Let’s talk about sales pipelines. You have a system called Revenue@Risk that helps guide a company’s management of their own sales pipeline relative to their revenue goal. How does this work? 3. You recently formed The B2B Institute to serve small businesses. What was the inspiration to create it, and tell us about how it’s designed to help small businesses. 4. What are some of the skills that organizations need to learn to grow and sustain their revenues? 5. You’re the author of the book Silver Bullet. Why did you write it and what can readers expect? Highsmith is the author of the book, Silver Bullet, which introduces an innovative business model for creating competitive advantage through revenue goal achievement and sustained revenues. Here are some of the questions guiding this interview segment: 1. How has the sales approach and process for technology products really changed in the years since you first got started in the business? 2. Let’s talk about sales pipelines. You have a system called Revenue@Risk that helps guide a company’s management of their own sales pipeline relative to their revenue goal. How does this work? 3. You recently formed The B2B Institute to serve small businesses. What was the inspiration to create it, and tell us about how it’s designed to help small businesses. 4. What are some of the skills that organizations need to learn to grow and sustain their revenues? 5. You’re the author of the book Silver Bullet. Why did you write it and what can readers expect? Highsmith is the author of the book, Silver Bullet, which introduces an innovative business model for creating competitive advantage through revenue goal achievement and sustained revenues. Here are some of the questions guiding this interview segment: 1. How has the sales approach and process for technology products really changed in the years since you first got started in the business? 2. Let’s talk about sales pipelines. You have a system called Revenue@Risk that helps guide a company’s management of their own sales pipeline relative to their revenue goal. How does this work? 3. You recently formed The B2B Institute to serve small businesses. What was the inspiration to create it, and tell us about how it’s designed to help small businesses. 4. What are some of the skills that organizations need to learn to grow and sustain their revenues? 5. You’re the author of the book Silver Bullet. Why did you write it and what can readers expect? tag:odeo.com,2009-08-25,25024456 Tue, 25 Aug 2009 22:33:47 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/25049920-Author-101-University-with-Rick-Frishman Rick Frishman is the founder of “PTA” the biggest book publicity firm in America. Co-author of 10 National Best Selling books. Rick is publisher at Morgan James Publishing in New York. They’ve published over 150 books in 2008 and are always looking for wonderful non- fiction authors who have a “platform”. Rick Frishman is the founder of “PTA” the biggest book publicity firm in America. Co-author of 10 National Best Selling books. Rick is publisher at Morgan James Publishing in New York. They’ve published over 150 books in 2008 and are always looking for wonderful non- fiction authors who have a “platform”. Rick Frishman is the founder of “PTA” the biggest book publicity firm in America. Co-author of 10 National Best Selling books. Rick is publisher at Morgan James Publishing in New York. They’ve published over 150 books in 2008 and are always looking for wonderful non- fiction authors who have a “platform”. tag:odeo.com,2009-08-25,25049920 Tue, 25 Aug 2009 02:02:28 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/25022047-Author-101-University-with-Rick-Frishman Rick Frishman is the founder of “PTA” the biggest book publicity firm in America. Co-author of 10 National Best Selling books. Rick is publisher at Morgan James Publishing in New York. They’ve published over 150 books in 2008 and are always looking for wonderful non- fiction authors who have a “platform”. Rick Frishman is the founder of “PTA” the biggest book publicity firm in America. Co-author of 10 National Best Selling books. Rick is publisher at Morgan James Publishing in New York. They’ve published over 150 books in 2008 and are always looking for wonderful non- fiction authors who have a “platform”. Rick Frishman is the founder of “PTA” the biggest book publicity firm in America. Co-author of 10 National Best Selling books. Rick is publisher at Morgan James Publishing in New York. They’ve published over 150 books in 2008 and are always looking for wonderful non- fiction authors who have a “platform”. tag:odeo.com,2009-08-25,25022047 Tue, 25 Aug 2009 02:02:13 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/25004419-Renaissance-Executive-Forums-with-Tom-Kreckle Tom Kreke’s business and leadership skills grew from more than 30 years as a top executive and business owner in the newspaper industry. He started his own company that published weekly newspapers in suburban Milwaukee, Wisconsin. The companies Tom ran ranged in employment from as few as seven to as many as 200. In 2007, he left the newspaper industry to return to New Mexico, retiring as President of an Advance Publications company in New Jersey which published 20 newspapers with over 300,000 circulation. For ten years, Tom participated as a CEO member in a peer advisory board in Milwaukee. That experience plus his special interest in small business development led to his interest in building Executive Forums in New Mexico. He has been selected to leadership in state and national associations having been President of the Wisconsin Free Community Papers, and First Vice President of the national Association of Free Community Papers (AFCP). He was President of the 100 member Wauk... Tom Kreke’s business and leadership skills grew from more than 30 years as a top executive and business owner in the newspaper industry. He started his own company that published weekly newspapers in suburban Milwaukee, Wisconsin. The companies Tom ran ranged in employment from as few as seven to as many as 200. In 2007, he left the newspaper industry to return to New Mexico, retiring as President of an Advance Publications company in New Jersey which published 20 newspapers with over 300,000 circulation. For ten years, Tom participated as a CEO member in a peer advisory board in Milwaukee. That experience plus his special interest in small business development led to his interest in building Executive Forums in New Mexico. He has been selected to leadership in state and national associations having been President of the Wisconsin Free Community Papers, and First Vice President of the national Association of Free Community Papers (AFCP). He was President of the 100 member Waukesha Rotary Club during his fifteen year tenure with that organization. He’s a past board member of both the Wisconsin and New Jersey State Press Associations. The Wisconsin native earned a BA in journalism at the University of Wisconsin-Madison. Tom received his MBA from the University of Wisconsin—Milwaukee. His interests include fitness, golf, and reading. He is a member of the Del Norte Rotary Club, The New Mexico Angels, Albuquerque Economic Development and The Executive Association of Greater Albuquerque. Tom Kreke’s business and leadership skills grew from more than 30 years as a top executive and business owner in the newspaper industry. He started his own company that published weekly newspapers in suburban Milwaukee, Wisconsin. The companies Tom ran ranged in employment from as few as seven to as many as 200. In 2007, he left the newspaper industry to return to New Mexico, retiring as President of an Advance Publications company in New Jersey which published 20 newspapers with over 300,000 circulation. For ten years, Tom participated as a CEO member in a peer advisory board in Milwaukee. That experience plus his special interest in small business development led to his interest in building Executive Forums in New Mexico. He has been selected to leadership in state and national associations having been President of the Wisconsin Free Community Papers, and First Vice President of the national Association of Free Community Papers (AFCP). He was President of the 100 member Waukesha Rotary Club during his fifteen year tenure with that organization. He’s a past board member of both the Wisconsin and New Jersey State Press Associations. The Wisconsin native earned a BA in journalism at the University of Wisconsin-Madison. Tom received his MBA from the University of Wisconsin—Milwaukee. His interests include fitness, golf, and reading. He is a member of the Del Norte Rotary Club, The New Mexico Angels, Albuquerque Economic Development and The Executive Association of Greater Albuquerque. tag:odeo.com,2009-08-21,25004419 Fri, 21 Aug 2009 19:10:58 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/25005272-Renaissance-Executive-Forums-with-Tom-Krekel Tom Kreke’s business and leadership skills grew from more than 30 years as a top executive and business owner in the newspaper industry. He started his own company that published weekly newspapers in suburban Milwaukee, Wisconsin. The companies Tom ran ranged in employment from as few as seven to as many as 200. In 2007, he left the newspaper industry to return to New Mexico, retiring as President of an Advance Publications company in New Jersey which published 20 newspapers with over 300,000 circulation. For ten years, Tom participated as a CEO member in a peer advisory board in Milwaukee. That experience plus his special interest in small business development led to his interest in building Executive Forums in New Mexico. He has been selected to leadership in state and national associations having been President of the Wisconsin Free Community Papers, and First Vice President of the national Association of Free Community Papers (AFCP). He was President of the 100 member Wauk... Tom Kreke’s business and leadership skills grew from more than 30 years as a top executive and business owner in the newspaper industry. He started his own company that published weekly newspapers in suburban Milwaukee, Wisconsin. The companies Tom ran ranged in employment from as few as seven to as many as 200. In 2007, he left the newspaper industry to return to New Mexico, retiring as President of an Advance Publications company in New Jersey which published 20 newspapers with over 300,000 circulation. For ten years, Tom participated as a CEO member in a peer advisory board in Milwaukee. That experience plus his special interest in small business development led to his interest in building Executive Forums in New Mexico. He has been selected to leadership in state and national associations having been President of the Wisconsin Free Community Papers, and First Vice President of the national Association of Free Community Papers (AFCP). He was President of the 100 member Waukesha Rotary Club during his fifteen year tenure with that organization. He’s a past board member of both the Wisconsin and New Jersey State Press Associations. The Wisconsin native earned a BA in journalism at the University of Wisconsin-Madison. Tom received his MBA from the University of Wisconsin—Milwaukee. His interests include fitness, golf, and reading. He is a member of the Del Norte Rotary Club, The New Mexico Angels, Albuquerque Economic Development and The Executive Association of Greater Albuquerque. Tom Kreke’s business and leadership skills grew from more than 30 years as a top executive and business owner in the newspaper industry. He started his own company that published weekly newspapers in suburban Milwaukee, Wisconsin. The companies Tom ran ranged in employment from as few as seven to as many as 200. In 2007, he left the newspaper industry to return to New Mexico, retiring as President of an Advance Publications company in New Jersey which published 20 newspapers with over 300,000 circulation. For ten years, Tom participated as a CEO member in a peer advisory board in Milwaukee. That experience plus his special interest in small business development led to his interest in building Executive Forums in New Mexico. He has been selected to leadership in state and national associations having been President of the Wisconsin Free Community Papers, and First Vice President of the national Association of Free Community Papers (AFCP). He was President of the 100 member Waukesha Rotary Club during his fifteen year tenure with that organization. He’s a past board member of both the Wisconsin and New Jersey State Press Associations. The Wisconsin native earned a BA in journalism at the University of Wisconsin-Madison. Tom received his MBA from the University of Wisconsin—Milwaukee. His interests include fitness, golf, and reading. He is a member of the Del Norte Rotary Club, The New Mexico Angels, Albuquerque Economic Development and The Executive Association of Greater Albuquerque. tag:odeo.com,2009-08-21,25005272 Fri, 21 Aug 2009 19:10:54 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/25082169-Renaissance-Executive-Forums-with-Tom-Krekel Tom Krekel’s business and leadership skills grew from more than 30 years as a top executive and business owner in the newspaper industry. He started his own company that published weekly newspapers in suburban Milwaukee, Wisconsin. The companies Tom ran ranged in employment from as few as seven to as many as 200. In 2007, he left the newspaper industry to return to New Mexico, retiring as President of an Advance Publications company in New Jersey which published 20 newspapers with over 300,000 circulation. For ten years, Tom participated as a CEO member in a peer advisory board in Milwaukee. That experience plus his special interest in small business development led to his interest in building Executive Forums in New Mexico. He has been selected to leadership in state and national associations having been President of the Wisconsin Free Community Papers, and First Vice President of the national Association of Free Community Papers (AFCP). He was President of the 100 member Wau... Tom Krekel’s business and leadership skills grew from more than 30 years as a top executive and business owner in the newspaper industry. He started his own company that published weekly newspapers in suburban Milwaukee, Wisconsin. The companies Tom ran ranged in employment from as few as seven to as many as 200. In 2007, he left the newspaper industry to return to New Mexico, retiring as President of an Advance Publications company in New Jersey which published 20 newspapers with over 300,000 circulation. For ten years, Tom participated as a CEO member in a peer advisory board in Milwaukee. That experience plus his special interest in small business development led to his interest in building Executive Forums in New Mexico. He has been selected to leadership in state and national associations having been President of the Wisconsin Free Community Papers, and First Vice President of the national Association of Free Community Papers (AFCP). He was President of the 100 member Waukesha Rotary Club during his fifteen year tenure with that organization. He’s a past board member of both the Wisconsin and New Jersey State Press Associations. The Wisconsin native earned a BA in journalism at the University of Wisconsin-Madison. Tom received his MBA from the University of Wisconsin—Milwaukee. His interests include fitness, golf, and reading. He is a member of the Del Norte Rotary Club, The New Mexico Angels, Albuquerque Economic Development and The Executive Association of Greater Albuquerque. Tom Krekel’s business and leadership skills grew from more than 30 years as a top executive and business owner in the newspaper industry. He started his own company that published weekly newspapers in suburban Milwaukee, Wisconsin. The companies Tom ran ranged in employment from as few as seven to as many as 200. In 2007, he left the newspaper industry to return to New Mexico, retiring as President of an Advance Publications company in New Jersey which published 20 newspapers with over 300,000 circulation. For ten years, Tom participated as a CEO member in a peer advisory board in Milwaukee. That experience plus his special interest in small business development led to his interest in building Executive Forums in New Mexico. He has been selected to leadership in state and national associations having been President of the Wisconsin Free Community Papers, and First Vice President of the national Association of Free Community Papers (AFCP). He was President of the 100 member Waukesha Rotary Club during his fifteen year tenure with that organization. He’s a past board member of both the Wisconsin and New Jersey State Press Associations. The Wisconsin native earned a BA in journalism at the University of Wisconsin-Madison. Tom received his MBA from the University of Wisconsin—Milwaukee. His interests include fitness, golf, and reading. He is a member of the Del Norte Rotary Club, The New Mexico Angels, Albuquerque Economic Development and The Executive Association of Greater Albuquerque. tag:odeo.com,2009-08-21,25082169 Fri, 21 Aug 2009 19:10:53 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/25280441-Marc-Miller-A-Seat-at-the-Table Marc’s methodologies, models, and ideas are utilized by many successful organizations including Nokia, G.E., Marriott, Genentech, O.C. Tanner, Oracle, Dun & Bradstreet, Delta Systems, Sun Microsystems, and Siemens Medical. Here are some of the questions guiding this interview segment: 1. In your new book, A Seat At The Table, you show how top salespeople connect and drive decisions at the executive level. Why is this so important? 2. Have you helped others earn “a seat at the table”? 3. Why don’t senior executives see salespeople as consultative partners? 4. What is the one key to achieving radically better sales results? 5. What misconceptions do salespeople have when it comes to selling to high-level executives? 6. How can a salesperson quit talking about expenses-products and services-and start having discussions about investments-productivity and differentiation? 7. What type of questions (FOCAS) should a great salesperson always ask an executive? 8. ... Marc’s methodologies, models, and ideas are utilized by many successful organizations including Nokia, G.E., Marriott, Genentech, O.C. Tanner, Oracle, Dun & Bradstreet, Delta Systems, Sun Microsystems, and Siemens Medical. Here are some of the questions guiding this interview segment: 1. In your new book, A Seat At The Table, you show how top salespeople connect and drive decisions at the executive level. Why is this so important? 2. Have you helped others earn “a seat at the table”? 3. Why don’t senior executives see salespeople as consultative partners? 4. What is the one key to achieving radically better sales results? 5. What misconceptions do salespeople have when it comes to selling to high-level executives? 6. How can a salesperson quit talking about expenses-products and services-and start having discussions about investments-productivity and differentiation? 7. What type of questions (FOCAS) should a great salesperson always ask an executive? 8. Why do most salespeople think they are providing strategic value when in fact they are not? 9. Why are salespeople reluctant to try and influence a senior executive to consider a new way of doing things? 10. How can salespeople get a better handle on their true competency level? 11. You developed something called the Sogistics Smartpen. What exactly does it do and how is it helpful to the sales process? 12. Why do you say every salesperson has to confront the same problems a potential client has? 13. What is a value pipeline and how does one develop one? 14. How is the economy influencing the behavior and mindset of salespeople and executives? 15. How can a salesperson “be like Velcro?” Describe your analogy… 16. Why do you say: “The first step in improving selling effectiveness lies in understanding that not all sales are created equal?” 17. What are the big four decisions that all senior executives will need to make in their quest to sustain growth of their companies? 18. Why do you stress salespeople discuss the strategic, not the tactical, and to build a foundation, not push a product while conversing with a senior executive? 19. What are examples of what you call “concern questions” and how do they move the processing of a sale along? 20. Why do you believe the most important tool a salesperson can bring to the table is a “mirror” that forces honest reflection on the current reality? 21. How does a salesperson paint an “end-game vision” to a prospective client? Marc’s methodologies, models, and ideas are utilized by many successful organizations including Nokia, G.E., Marriott, Genentech, O.C. Tanner, Oracle, Dun & Bradstreet, Delta Systems, Sun Microsystems, and Siemens Medical. Here are some of the questions guiding this interview segment: 1. In your new book, A Seat At The Table, you show how top salespeople connect and drive decisions at the executive level. Why is this so important? 2. Have you helped others earn “a seat at the table”? 3. Why don’t senior executives see salespeople as consultative partners? 4. What is the one key to achieving radically better sales results? 5. What misconceptions do salespeople have when it comes to selling to high-level executives? 6. How can a salesperson quit talking about expenses-products and services-and start having discussions about investments-productivity and differentiation? 7. What type of questions (FOCAS) should a great salesperson always ask an executive? 8. Why do most salespeople think they are providing strategic value when in fact they are not? 9. Why are salespeople reluctant to try and influence a senior executive to consider a new way of doing things? 10. How can salespeople get a better handle on their true competency level? 11. You developed something called the Sogistics Smartpen. What exactly does it do and how is it helpful to the sales process? 12. Why do you say every salesperson has to confront the same problems a potential client has? 13. What is a value pipeline and how does one develop one? 14. How is the economy influencing the behavior and mindset of salespeople and executives? 15. How can a salesperson “be like Velcro?” Describe your analogy… 16. Why do you say: “The first step in improving selling effectiveness lies in understanding that not all sales are created equal?” 17. What are the big four decisions that all senior executives will need to make in their quest to sustain growth of their companies? 18. Why do you stress salespeople discuss the strategic, not the tactical, and to build a foundation, not push a product while conversing with a senior executive? 19. What are examples of what you call “concern questions” and how do they move the processing of a sale along? 20. Why do you believe the most important tool a salesperson can bring to the table is a “mirror” that forces honest reflection on the current reality? 21. How does a salesperson paint an “end-game vision” to a prospective client? tag:odeo.com,2009-08-12,25280441 Wed, 12 Aug 2009 06:39:28 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24949497-Marc-Miller-A-Seat-at-the-Table Marc’s methodologies, models, and ideas are utilized by many successful organizations including Nokia, G.E., Marriott, Genentech, O.C. Tanner, Oracle, Dun & Bradstreet, Delta Systems, Sun Microsystems, and Siemens Medical. Here are some of the questions guiding this interview segment: 1. In your new book, A Seat At The Table, you show how top salespeople connect and drive decisions at the executive level. Why is this so important? 2. Have you helped others earn “a seat at the table”? 3. Why don’t senior executives see salespeople as consultative partners? 4. What is the one key to achieving radically better sales results? 5. What misconceptions do salespeople have when it comes to selling to high-level executives? 6. How can a salesperson quit talking about expenses-products and services-and start having discussions about investments-productivity and differentiation? 7. What type of questions (FOCAS) should a great salesperson always ask an executive? 8. ... Marc’s methodologies, models, and ideas are utilized by many successful organizations including Nokia, G.E., Marriott, Genentech, O.C. Tanner, Oracle, Dun & Bradstreet, Delta Systems, Sun Microsystems, and Siemens Medical. Here are some of the questions guiding this interview segment: 1. In your new book, A Seat At The Table, you show how top salespeople connect and drive decisions at the executive level. Why is this so important? 2. Have you helped others earn “a seat at the table”? 3. Why don’t senior executives see salespeople as consultative partners? 4. What is the one key to achieving radically better sales results? 5. What misconceptions do salespeople have when it comes to selling to high-level executives? 6. How can a salesperson quit talking about expenses-products and services-and start having discussions about investments-productivity and differentiation? 7. What type of questions (FOCAS) should a great salesperson always ask an executive? 8. Why do most salespeople think they are providing strategic value when in fact they are not? 9. Why are salespeople reluctant to try and influence a senior executive to consider a new way of doing things? 10. How can salespeople get a better handle on their true competency level? 11. You developed something called the Sogistics Smartpen. What exactly does it do and how is it helpful to the sales process? 12. Why do you say every salesperson has to confront the same problems a potential client has? 13. What is a value pipeline and how does one develop one? 14. How is the economy influencing the behavior and mindset of salespeople and executives? 15. How can a salesperson “be like Velcro?” Describe your analogy… 16. Why do you say: “The first step in improving selling effectiveness lies in understanding that not all sales are created equal?” 17. What are the big four decisions that all senior executives will need to make in their quest to sustain growth of their companies? 18. Why do you stress salespeople discuss the strategic, not the tactical, and to build a foundation, not push a product while conversing with a senior executive? 19. What are examples of what you call “concern questions” and how do they move the processing of a sale along? 20. Why do you believe the most important tool a salesperson can bring to the table is a “mirror” that forces honest reflection on the current reality? 21. How does a salesperson paint an “end-game vision” to a prospective client? Marc’s methodologies, models, and ideas are utilized by many successful organizations including Nokia, G.E., Marriott, Genentech, O.C. Tanner, Oracle, Dun & Bradstreet, Delta Systems, Sun Microsystems, and Siemens Medical. Here are some of the questions guiding this interview segment: 1. In your new book, A Seat At The Table, you show how top salespeople connect and drive decisions at the executive level. Why is this so important? 2. Have you helped others earn “a seat at the table”? 3. Why don’t senior executives see salespeople as consultative partners? 4. What is the one key to achieving radically better sales results? 5. What misconceptions do salespeople have when it comes to selling to high-level executives? 6. How can a salesperson quit talking about expenses-products and services-and start having discussions about investments-productivity and differentiation? 7. What type of questions (FOCAS) should a great salesperson always ask an executive? 8. Why do most salespeople think they are providing strategic value when in fact they are not? 9. Why are salespeople reluctant to try and influence a senior executive to consider a new way of doing things? 10. How can salespeople get a better handle on their true competency level? 11. You developed something called the Sogistics Smartpen. What exactly does it do and how is it helpful to the sales process? 12. Why do you say every salesperson has to confront the same problems a potential client has? 13. What is a value pipeline and how does one develop one? 14. How is the economy influencing the behavior and mindset of salespeople and executives? 15. How can a salesperson “be like Velcro?” Describe your analogy… 16. Why do you say: “The first step in improving selling effectiveness lies in understanding that not all sales are created equal?” 17. What are the big four decisions that all senior executives will need to make in their quest to sustain growth of their companies? 18. Why do you stress salespeople discuss the strategic, not the tactical, and to build a foundation, not push a product while conversing with a senior executive? 19. What are examples of what you call “concern questions” and how do they move the processing of a sale along? 20. Why do you believe the most important tool a salesperson can bring to the table is a “mirror” that forces honest reflection on the current reality? 21. How does a salesperson paint an “end-game vision” to a prospective client? tag:odeo.com,2009-08-12,24949497 Wed, 12 Aug 2009 06:39:18 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/25067832-Marc-Miller-A-Seat-at-the-Table Marc’s methodologies, models, and ideas are utilized by many successful organizations including Nokia, G.E., Marriott, Genentech, O.C. Tanner, Oracle, Dun & Bradstreet, Delta Systems, Sun Microsystems, and Siemens Medical. Here are some of the questions guiding this interview segment: 1. In your new book, A Seat At The Table, you show how top salespeople connect and drive decisions at the executive level. Why is this so important? 2. Have you helped others earn “a seat at the table”? 3. Why don’t senior executives see salespeople as consultative partners? 4. What is the one key to achieving radically better sales results? 5. What misconceptions do salespeople have when it comes to selling to high-level executives? 6. How can a salesperson quit talking about expenses-products and services-and start having discussions about investments-productivity and differentiation? 7. What type of questions (FOCAS) should a great salesperson always ask an executive? 8. ... Marc’s methodologies, models, and ideas are utilized by many successful organizations including Nokia, G.E., Marriott, Genentech, O.C. Tanner, Oracle, Dun & Bradstreet, Delta Systems, Sun Microsystems, and Siemens Medical. Here are some of the questions guiding this interview segment: 1. In your new book, A Seat At The Table, you show how top salespeople connect and drive decisions at the executive level. Why is this so important? 2. Have you helped others earn “a seat at the table”? 3. Why don’t senior executives see salespeople as consultative partners? 4. What is the one key to achieving radically better sales results? 5. What misconceptions do salespeople have when it comes to selling to high-level executives? 6. How can a salesperson quit talking about expenses-products and services-and start having discussions about investments-productivity and differentiation? 7. What type of questions (FOCAS) should a great salesperson always ask an executive? 8. Why do most salespeople think they are providing strategic value when in fact they are not? 9. Why are salespeople reluctant to try and influence a senior executive to consider a new way of doing things? 10. How can salespeople get a better handle on their true competency level? 11. You developed something called the Sogistics Smartpen. What exactly does it do and how is it helpful to the sales process? 12. Why do you say every salesperson has to confront the same problems a potential client has? 13. What is a value pipeline and how does one develop one? 14. How is the economy influencing the behavior and mindset of salespeople and executives? 15. How can a salesperson “be like Velcro?” Describe your analogy… 16. Why do you say: “The first step in improving selling effectiveness lies in understanding that not all sales are created equal?” 17. What are the big four decisions that all senior executives will need to make in their quest to sustain growth of their companies? 18. Why do you stress salespeople discuss the strategic, not the tactical, and to build a foundation, not push a product while conversing with a senior executive? 19. What are examples of what you call “concern questions” and how do they move the processing of a sale along? 20. Why do you believe the most important tool a salesperson can bring to the table is a “mirror” that forces honest reflection on the current reality? 21. How does a salesperson paint an “end-game vision” to a prospective client? Marc’s methodologies, models, and ideas are utilized by many successful organizations including Nokia, G.E., Marriott, Genentech, O.C. Tanner, Oracle, Dun & Bradstreet, Delta Systems, Sun Microsystems, and Siemens Medical. Here are some of the questions guiding this interview segment: 1. In your new book, A Seat At The Table, you show how top salespeople connect and drive decisions at the executive level. Why is this so important? 2. Have you helped others earn “a seat at the table”? 3. Why don’t senior executives see salespeople as consultative partners? 4. What is the one key to achieving radically better sales results? 5. What misconceptions do salespeople have when it comes to selling to high-level executives? 6. How can a salesperson quit talking about expenses-products and services-and start having discussions about investments-productivity and differentiation? 7. What type of questions (FOCAS) should a great salesperson always ask an executive? 8. Why do most salespeople think they are providing strategic value when in fact they are not? 9. Why are salespeople reluctant to try and influence a senior executive to consider a new way of doing things? 10. How can salespeople get a better handle on their true competency level? 11. You developed something called the Sogistics Smartpen. What exactly does it do and how is it helpful to the sales process? 12. Why do you say every salesperson has to confront the same problems a potential client has? 13. What is a value pipeline and how does one develop one? 14. How is the economy influencing the behavior and mindset of salespeople and executives? 15. How can a salesperson “be like Velcro?” Describe your analogy… 16. Why do you say: “The first step in improving selling effectiveness lies in understanding that not all sales are created equal?” 17. What are the big four decisions that all senior executives will need to make in their quest to sustain growth of their companies? 18. Why do you stress salespeople discuss the strategic, not the tactical, and to build a foundation, not push a product while conversing with a senior executive? 19. What are examples of what you call “concern questions” and how do they move the processing of a sale along? 20. Why do you believe the most important tool a salesperson can bring to the table is a “mirror” that forces honest reflection on the current reality? 21. How does a salesperson paint an “end-game vision” to a prospective client? tag:odeo.com,2009-08-12,25067832 Wed, 12 Aug 2009 06:39:05 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24919011-Dave-Melton-Hire-the-American-Dream Today he’s served on a number of franchise advisory boards, has been the chairman of the Domino’s Pizza NY regional advertising coop, has won 7 Gold Frannys and is the co-author of the book, Hire The American Dream. In a business that’s one of the toughest when it comes to employees——Dave’s average employee tenure is 8 years—-amazing! Here are some of the questions guiding this discussion: 1. When you listen to the plight of franchisees—-what are some of the biggest challenges they’re facing with their employees? 2. It’s been said that you’ve more or less cracked the code on employee recruiting and retention—-you’ve promoted many entry-level employees from delivery to management. What do you look for when you’re hiring at the entry level? 3. Many of our listeners have small businesses—-not only in the food service industry but all kinds of businesses. How do you recommend business owners keep t... Today he’s served on a number of franchise advisory boards, has been the chairman of the Domino’s Pizza NY regional advertising coop, has won 7 Gold Frannys and is the co-author of the book, Hire The American Dream. In a business that’s one of the toughest when it comes to employees——Dave’s average employee tenure is 8 years—-amazing! Here are some of the questions guiding this discussion: 1. When you listen to the plight of franchisees—-what are some of the biggest challenges they’re facing with their employees? 2. It’s been said that you’ve more or less cracked the code on employee recruiting and retention—-you’ve promoted many entry-level employees from delivery to management. What do you look for when you’re hiring at the entry level? 3. Many of our listeners have small businesses—-not only in the food service industry but all kinds of businesses. How do you recommend business owners keep the culture, the game, the day-to-day work environment interesting and engaging for their employees? 4. Let’s shift to marketing and advertising. It’s been said that the New York Pizza Market is one of the most if not THE most competitive out there. When you meet with the franchisees about marketing—-what does that discussion look like? 5. How do you break through the clutter? 6. In your advertising mix—-What is the relative balance of Domino’s Brand and, for example, coupons and more direct-response mechanisms? 7. Why do your think Dominos has been so successful in this crowded and competitive business?—-what do they know that the others don’t? 8. When you and Tim McIntire set out to write the book, Hire The American Dream, what did you want to say that other books have not said? 9. Who is the book written for, and what can readers expect to get from it? Today he’s served on a number of franchise advisory boards, has been the chairman of the Domino’s Pizza NY regional advertising coop, has won 7 Gold Frannys and is the co-author of the book, Hire The American Dream. In a business that’s one of the toughest when it comes to employees——Dave’s average employee tenure is 8 years—-amazing! Here are some of the questions guiding this discussion: 1. When you listen to the plight of franchisees—-what are some of the biggest challenges they’re facing with their employees? 2. It’s been said that you’ve more or less cracked the code on employee recruiting and retention—-you’ve promoted many entry-level employees from delivery to management. What do you look for when you’re hiring at the entry level? 3. Many of our listeners have small businesses—-not only in the food service industry but all kinds of businesses. How do you recommend business owners keep the culture, the game, the day-to-day work environment interesting and engaging for their employees? 4. Let’s shift to marketing and advertising. It’s been said that the New York Pizza Market is one of the most if not THE most competitive out there. When you meet with the franchisees about marketing—-what does that discussion look like? 5. How do you break through the clutter? 6. In your advertising mix—-What is the relative balance of Domino’s Brand and, for example, coupons and more direct-response mechanisms? 7. Why do your think Dominos has been so successful in this crowded and competitive business?—-what do they know that the others don’t? 8. When you and Tim McIntire set out to write the book, Hire The American Dream, what did you want to say that other books have not said? 9. Who is the book written for, and what can readers expect to get from it? tag:odeo.com,2009-08-05,24919011 Wed, 05 Aug 2009 17:10:56 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24890378-Terry-Ostrowiak-The-Quantum-Leap-Catalyst Terry Ostrowiak Author of: The Greatest Book on Coaching-For Small Business. Currently operates as a Master Coach to The Small Business Company providing resources and coaching services to Small Business Owners. He is The Quantum Leap Catalyst-A Global Coaching Consultancy. Creator and Founder of SuperCatalyst.com—an alliance of select professionals designed to “Create Quantum Leap Results in Organizations”. Conducted an Organizational Culture Change Project for the GTS group at ABN AMRO Bank and continues to provide ongoing Professional Coaching and Mentoring Services for Senior Managers and high potentials. Coached the Management Team at Symmetry—a healthcare provider for people who suffer from pain Appointed special advisor to the International Federation of Professional Coaches and Mentors—A South African based organization, focused on developing and certifying Professional Coaches. Main Focus: Executive Catalyst who inspires Business Leaders to ach... Terry Ostrowiak Author of: The Greatest Book on Coaching-For Small Business. Currently operates as a Master Coach to The Small Business Company providing resources and coaching services to Small Business Owners. He is The Quantum Leap Catalyst-A Global Coaching Consultancy. Creator and Founder of SuperCatalyst.com—an alliance of select professionals designed to “Create Quantum Leap Results in Organizations”. Conducted an Organizational Culture Change Project for the GTS group at ABN AMRO Bank and continues to provide ongoing Professional Coaching and Mentoring Services for Senior Managers and high potentials. Coached the Management Team at Symmetry—a healthcare provider for people who suffer from pain Appointed special advisor to the International Federation of Professional Coaches and Mentors—A South African based organization, focused on developing and certifying Professional Coaches. Main Focus: Executive Catalyst who inspires Business Leaders to achieve Quantum-leap, Bottom-Line Results. Also measures and evaluates Organizational Culture and Values, then coaches executives and management for Long—-Term Superior Performance Results. He has been a featured speaker at numerous international conferences, and has shared the platform with Earl Nightingale, a personal friend, and Og Mandino. In The Netherlands he was rated the most practical speaker at an international conference on Mergers and Acquisitions. Terry Ostrowiak’s career in coaching, training and personal development spans over 40 years and includes experience in over 26 countries. From 1975-1987, Terry ran one of the most successful independent Dale Carnegie© operations in the world from his base, in Johannesburg, South Africa. He received the much-coveted “International President’s Cup” three times for excellence in generating and conducting quality business. In 1979, with sponsorship from Caterpillar, Terry pioneered the first “Youth Leadership Program” which trained mixed race and white high school students in communications, human relations and personal development to introduce them to the world of business. For most students it was the first time ever that they had interacted with other racial groups on an equal level. From 1987 – 1998, Terry was based in The Netherlands where he organized and conducted Coaching Programs and Practical workshops for international companies in Europe such as: KPMG, KLM (Royal Dutch Airlines), Shell, AKZO NOBEL, ABN AMRO Bank, ING Bank, DSM, L’Oreal, EDS, IBM and The European Space Agency. He conducted workshops for the development of high-potential managers on the BOSNO Project for companies in Europe such as DSM, Heidemij, Ballast Nedam, Digital Computers and the Netherlands Police. From 1998 to 2000 he served on the San Diego Board of the Professional Coaches and Mentors Association; was a Resource Speaker/Coach for TEC (The Executives Committee) on “Understanding Cultural Diversity for International Expansion” and continues his activities as President of Dynamus©International and is a Catalyst to business professionals world-wide. Terry Ostrowiak Author of: The Greatest Book on Coaching-For Small Business. Currently operates as a Master Coach to The Small Business Company providing resources and coaching services to Small Business Owners. He is The Quantum Leap Catalyst-A Global Coaching Consultancy. Creator and Founder of SuperCatalyst.com—an alliance of select professionals designed to “Create Quantum Leap Results in Organizations”. Conducted an Organizational Culture Change Project for the GTS group at ABN AMRO Bank and continues to provide ongoing Professional Coaching and Mentoring Services for Senior Managers and high potentials. Coached the Management Team at Symmetry—a healthcare provider for people who suffer from pain Appointed special advisor to the International Federation of Professional Coaches and Mentors—A South African based organization, focused on developing and certifying Professional Coaches. Main Focus: Executive Catalyst who inspires Business Leaders to achieve Quantum-leap, Bottom-Line Results. Also measures and evaluates Organizational Culture and Values, then coaches executives and management for Long—-Term Superior Performance Results. He has been a featured speaker at numerous international conferences, and has shared the platform with Earl Nightingale, a personal friend, and Og Mandino. In The Netherlands he was rated the most practical speaker at an international conference on Mergers and Acquisitions. Terry Ostrowiak’s career in coaching, training and personal development spans over 40 years and includes experience in over 26 countries. From 1975-1987, Terry ran one of the most successful independent Dale Carnegie© operations in the world from his base, in Johannesburg, South Africa. He received the much-coveted “International President’s Cup” three times for excellence in generating and conducting quality business. In 1979, with sponsorship from Caterpillar, Terry pioneered the first “Youth Leadership Program” which trained mixed race and white high school students in communications, human relations and personal development to introduce them to the world of business. For most students it was the first time ever that they had interacted with other racial groups on an equal level. From 1987 – 1998, Terry was based in The Netherlands where he organized and conducted Coaching Programs and Practical workshops for international companies in Europe such as: KPMG, KLM (Royal Dutch Airlines), Shell, AKZO NOBEL, ABN AMRO Bank, ING Bank, DSM, L’Oreal, EDS, IBM and The European Space Agency. He conducted workshops for the development of high-potential managers on the BOSNO Project for companies in Europe such as DSM, Heidemij, Ballast Nedam, Digital Computers and the Netherlands Police. From 1998 to 2000 he served on the San Diego Board of the Professional Coaches and Mentors Association; was a Resource Speaker/Coach for TEC (The Executives Committee) on “Understanding Cultural Diversity for International Expansion” and continues his activities as President of Dynamus©International and is a Catalyst to business professionals world-wide. tag:odeo.com,2009-07-30,24890378 Thu, 30 Jul 2009 21:51:56 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24889345-Terry-Ostrowiak-The-Quantum-Leap-Catalyst Terry Ostrowiak Author of: The Greatest Book on Coaching – For Small Business. Currently operates as a Master Coach to The Small Business Company providing resources and coaching services to Small Business Owners. He is The Quantum Leap Catalyst – A Global Coaching Consultancy. Creator and Founder of SuperCatalyst.com – an alliance of select professionals designed to “Create Quantum Leap Results in Organizations”. Conducted an Organizational Culture Change Project for the GTS group at ABN AMRO Bank and continues to provide ongoing Professional Coaching and Mentoring Services for Senior Managers and high potentials. Coached the Management Team at Symmetry – a healthcare provider for people who suffer from pain Appointed special advisor to the International Federation of Professional Coaches and Mentors – A South African based organization, focused on developing and certifying Professional Coaches. Main Focus: Executive Catalyst who inspires Business Leaders to achieve Qua... Terry Ostrowiak Author of: The Greatest Book on Coaching – For Small Business. Currently operates as a Master Coach to The Small Business Company providing resources and coaching services to Small Business Owners. He is The Quantum Leap Catalyst – A Global Coaching Consultancy. Creator and Founder of SuperCatalyst.com – an alliance of select professionals designed to “Create Quantum Leap Results in Organizations”. Conducted an Organizational Culture Change Project for the GTS group at ABN AMRO Bank and continues to provide ongoing Professional Coaching and Mentoring Services for Senior Managers and high potentials. Coached the Management Team at Symmetry – a healthcare provider for people who suffer from pain Appointed special advisor to the International Federation of Professional Coaches and Mentors – A South African based organization, focused on developing and certifying Professional Coaches. Main Focus: Executive Catalyst who inspires Business Leaders to achieve Quantum-leap, Bottom-Line Results. Also measures and evaluates Organizational Culture and Values, then coaches executives and management for Long-Term Superior Performance Results. He has been a featured speaker at numerous international conferences, and has shared the platform with Earl Nightingale, a personal friend, and Og Mandino. In The Netherlands he was rated the most practical speaker at an international conference on Mergers and Acquisitions. Terry Ostrowiak’s career in coaching, training and personal development spans over 40 years and includes experience in over 26 countries. From 1975-1987, Terry ran one of the most successful independent Dale Carnegie® operations in the world from his base, in Johannesburg, South Africa. He received the much-coveted “International President’s Cup” three times for excellence in generating and conducting quality business. In 1979, with sponsorship from Caterpillar, Terry pioneered the first “Youth Leadership Program” which trained mixed race and white high school students in communications, human relations and personal development to introduce them to the world of business. For most students it was the first time ever that they had interacted with other racial groups on an equal level. From 1987 – 1998, Terry was based in The Netherlands where he organized and conducted Coaching Programs and Practical workshops for international companies in Europe such as: KPMG, KLM (Royal Dutch Airlines), Shell, AKZO NOBEL, ABN AMRO Bank, ING Bank, DSM, L’Oreal, EDS, IBM and The European Space Agency. He conducted workshops for the development of high-potential managers on the BOSNO Project for companies in Europe such as DSM, Heidemij, Ballast Nedam, Digital Computers and the Netherlands Police. From 1998 to 2000 he served on the San Diego Board of the Professional Coaches and Mentors Association; was a Resource Speaker/Coach for TEC (The Executives Committee) on “Understanding Cultural Diversity for International Expansion” and continues his activities as President of Dynamus® International and is a Catalyst to business professionals world-wide. Terry Ostrowiak Author of: The Greatest Book on Coaching – For Small Business. Currently operates as a Master Coach to The Small Business Company providing resources and coaching services to Small Business Owners. He is The Quantum Leap Catalyst – A Global Coaching Consultancy. Creator and Founder of SuperCatalyst.com – an alliance of select professionals designed to “Create Quantum Leap Results in Organizations”. Conducted an Organizational Culture Change Project for the GTS group at ABN AMRO Bank and continues to provide ongoing Professional Coaching and Mentoring Services for Senior Managers and high potentials. Coached the Management Team at Symmetry – a healthcare provider for people who suffer from pain Appointed special advisor to the International Federation of Professional Coaches and Mentors – A South African based organization, focused on developing and certifying Professional Coaches. Main Focus: Executive Catalyst who inspires Business Leaders to achieve Quantum-leap, Bottom-Line Results. Also measures and evaluates Organizational Culture and Values, then coaches executives and management for Long-Term Superior Performance Results. He has been a featured speaker at numerous international conferences, and has shared the platform with Earl Nightingale, a personal friend, and Og Mandino. In The Netherlands he was rated the most practical speaker at an international conference on Mergers and Acquisitions. Terry Ostrowiak’s career in coaching, training and personal development spans over 40 years and includes experience in over 26 countries. From 1975-1987, Terry ran one of the most successful independent Dale Carnegie® operations in the world from his base, in Johannesburg, South Africa. He received the much-coveted “International President’s Cup” three times for excellence in generating and conducting quality business. In 1979, with sponsorship from Caterpillar, Terry pioneered the first “Youth Leadership Program” which trained mixed race and white high school students in communications, human relations and personal development to introduce them to the world of business. For most students it was the first time ever that they had interacted with other racial groups on an equal level. From 1987 – 1998, Terry was based in The Netherlands where he organized and conducted Coaching Programs and Practical workshops for international companies in Europe such as: KPMG, KLM (Royal Dutch Airlines), Shell, AKZO NOBEL, ABN AMRO Bank, ING Bank, DSM, L’Oreal, EDS, IBM and The European Space Agency. He conducted workshops for the development of high-potential managers on the BOSNO Project for companies in Europe such as DSM, Heidemij, Ballast Nedam, Digital Computers and the Netherlands Police. From 1998 to 2000 he served on the San Diego Board of the Professional Coaches and Mentors Association; was a Resource Speaker/Coach for TEC (The Executives Committee) on “Understanding Cultural Diversity for International Expansion” and continues his activities as President of Dynamus® International and is a Catalyst to business professionals world-wide. tag:odeo.com,2009-07-30,24889345 Thu, 30 Jul 2009 21:51:35 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24881662-Found-Money-with-Steve-Wilkinghoff Steve is a Chartered Accountant who has worked with hundreds of businesses over the last 15 years. The vast majority of his career has been spent helping small business owners understand and improve their business, and in the process improve their lives. Steve’s vision, from the outset of his career, was to learn as much as he could about different businesses so he could help their owners create businesses that served their Dream Lifestyle – the only true measure of success for a business and its owner. Steve realized that the vast majority of business owners (including many who owned large and fairly sophisticated businesses) didn’t really understand their financial information. Even business owners who could actually “read” a set of financial statements didn’t truly understand their financial information, and what it was capable of telling them. They simply didn’t know the critical element in creating a successful business – how to CREATE a certain financial result. At best, it se... Steve is a Chartered Accountant who has worked with hundreds of businesses over the last 15 years. The vast majority of his career has been spent helping small business owners understand and improve their business, and in the process improve their lives. Steve’s vision, from the outset of his career, was to learn as much as he could about different businesses so he could help their owners create businesses that served their Dream Lifestyle – the only true measure of success for a business and its owner. Steve realized that the vast majority of business owners (including many who owned large and fairly sophisticated businesses) didn’t really understand their financial information. Even business owners who could actually “read” a set of financial statements didn’t truly understand their financial information, and what it was capable of telling them. They simply didn’t know the critical element in creating a successful business – how to CREATE a certain financial result. At best, it seemed, a few business owners could MEASURE historical financial results. Steve discovered that most business owners simply did not know where their business actually made money for them. And even worse, they didn’t “know how to know”. There was simply no mechanism to take “traditional” accounting information and transform it into something the business owner could use day-to-day in their business to transform it. So Steve started working hard to create that mechanism for business owners. And when he delivered it the results were almost always amazing. One example is the client who “found” over $10,000 in a one hour meeting with Steve. And that additional profit was money that would continue to be realized year after year after year into the future. Steve also started seeing that as soon as business owners “got” that connection they wanted to talk about better marketing as the way to improve their profits. Realizing a need, Steve started a concentrated study of marketing tactics, strategies, and methods, and started working with clients to help them improve their marketing. Steve even became a Certified Guerrilla Marketing Coach, a program endorsed by Jay Conrad Levinson (probably the only accountant to also be a Guerrilla Marketing Coach). Steve realized, though, that simply increasing and improving marketing efforts often still resulted in a business that didn’t realize its total profit potential. And even worse, great marketing targeted in the wrong areas could actually create a “business from hell”. One where the owner was trapped working endless hours, not making enough money, burning out, and always tight on cash flow. So Steve wrote his first book, “Found Money – Simple Strategies for Uncovering the Hidden Profit and Cash Flow in Your Business”, to create yet another connection critical for business owners. The book and its concepts empower business owners to understand all the financial information already being created by their business, and then use it to pinpoint where their business makes money, where it just “holds it own”, and where it actually loses money. Steve consults with business owners using the Found Money™ system modeled after the tools and processes from his book. Steve also regularly presents at seminars and speaks to groups of business owners to help them realize how and where their businesses make money. He also delivers an online coaching program modeled after the content of his current “Found Money” book. Steve is a Chartered Accountant who has worked with hundreds of businesses over the last 15 years. The vast majority of his career has been spent helping small business owners understand and improve their business, and in the process improve their lives. Steve’s vision, from the outset of his career, was to learn as much as he could about different businesses so he could help their owners create businesses that served their Dream Lifestyle – the only true measure of success for a business and its owner. Steve realized that the vast majority of business owners (including many who owned large and fairly sophisticated businesses) didn’t really understand their financial information. Even business owners who could actually “read” a set of financial statements didn’t truly understand their financial information, and what it was capable of telling them. They simply didn’t know the critical element in creating a successful business – how to CREATE a certain financial result. At best, it seemed, a few business owners could MEASURE historical financial results. Steve discovered that most business owners simply did not know where their business actually made money for them. And even worse, they didn’t “know how to know”. There was simply no mechanism to take “traditional” accounting information and transform it into something the business owner could use day-to-day in their business to transform it. So Steve started working hard to create that mechanism for business owners. And when he delivered it the results were almost always amazing. One example is the client who “found” over $10,000 in a one hour meeting with Steve. And that additional profit was money that would continue to be realized year after year after year into the future. Steve also started seeing that as soon as business owners “got” that connection they wanted to talk about better marketing as the way to improve their profits. Realizing a need, Steve started a concentrated study of marketing tactics, strategies, and methods, and started working with clients to help them improve their marketing. Steve even became a Certified Guerrilla Marketing Coach, a program endorsed by Jay Conrad Levinson (probably the only accountant to also be a Guerrilla Marketing Coach). Steve realized, though, that simply increasing and improving marketing efforts often still resulted in a business that didn’t realize its total profit potential. And even worse, great marketing targeted in the wrong areas could actually create a “business from hell”. One where the owner was trapped working endless hours, not making enough money, burning out, and always tight on cash flow. So Steve wrote his first book, “Found Money – Simple Strategies for Uncovering the Hidden Profit and Cash Flow in Your Business”, to create yet another connection critical for business owners. The book and its concepts empower business owners to understand all the financial information already being created by their business, and then use it to pinpoint where their business makes money, where it just “holds it own”, and where it actually loses money. Steve consults with business owners using the Found Money™ system modeled after the tools and processes from his book. Steve also regularly presents at seminars and speaks to groups of business owners to help them realize how and where their businesses make money. He also delivers an online coaching program modeled after the content of his current “Found Money” book. tag:odeo.com,2009-07-29,24881662 Wed, 29 Jul 2009 07:13:48 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24897505-Found-Money-with-Steve-Wilkinghoff Steve is a Chartered Accountant who has worked with hundreds of businesses over the last 15 years. The vast majority of his career has been spent helping small business owners understand and improve their business, and in the process improve their lives. Steve’s vision, from the outset of his career, was to learn as much as he could about different businesses so he could help their owners create businesses that served their Dream Lifestyle—the only true measure of success for a business and its owner. Steve realized that the vast majority of business owners (including many who owned large and fairly sophisticated businesses) didn’t really understand their financial information. Even business owners who could actually “read” a set of financial statements didn’t truly understand their financial information, and what it was capable of telling them. They simply didn’t know the critical element in creating a successful business—how to CREAT... Steve is a Chartered Accountant who has worked with hundreds of businesses over the last 15 years. The vast majority of his career has been spent helping small business owners understand and improve their business, and in the process improve their lives. Steve’s vision, from the outset of his career, was to learn as much as he could about different businesses so he could help their owners create businesses that served their Dream Lifestyle—the only true measure of success for a business and its owner. Steve realized that the vast majority of business owners (including many who owned large and fairly sophisticated businesses) didn’t really understand their financial information. Even business owners who could actually “read” a set of financial statements didn’t truly understand their financial information, and what it was capable of telling them. They simply didn’t know the critical element in creating a successful business—how to CREATE a certain financial result. At best, it seemed, a few business owners could MEASURE historical financial results. Steve discovered that most business owners simply did not know where their business actually made money for them. And even worse, they didn’t “know how to know”. There was simply no mechanism to take “traditional” accounting information and transform it into something the business owner could use day-to-day in their business to transform it. So Steve started working hard to create that mechanism for business owners. And when he delivered it the results were almost always amazing. One example is the client who “found” over $10,000 in a one hour meeting with Steve. And that additional profit was money that would continue to be realized year after year after year into the future. Steve also started seeing that as soon as business owners “got” that connection they wanted to talk about better marketing as the way to improve their profits. Realizing a need, Steve started a concentrated study of marketing tactics, strategies, and methods, and started working with clients to help them improve their marketing. Steve even became a Certified Guerrilla Marketing Coach, a program endorsed by Jay Conrad Levinson (probably the only accountant to also be a Guerrilla Marketing Coach). Steve realized, though, that simply increasing and improving marketing efforts often still resulted in a business that didn’t realize its total profit potential. And even worse, great marketing targeted in the wrong areas could actually create a “business from hell”. One where the owner was trapped working endless hours, not making enough money, burning out, and always tight on cash flow. So Steve wrote his first book,“Found Money-Simple Strategies for Uncovering the Hidden Profit and Cash Flow in Your Business” to create yet another connection critical for business owners. The book and its concepts empower business owners to understand all the financial information already being created by their business, and then use it to pinpoint where their business makes money, where it just “holds it own”, and where it actually loses money. Steve consults with business owners using the Found Money™ system modeled after the tools and processes from his book. Steve also regularly presents at seminars and speaks to groups of business owners to help them realize how and where their businesses make money. He also delivers an online coaching program modeled after the content of his current “Found Money” book. Steve is a Chartered Accountant who has worked with hundreds of businesses over the last 15 years. The vast majority of his career has been spent helping small business owners understand and improve their business, and in the process improve their lives. Steve’s vision, from the outset of his career, was to learn as much as he could about different businesses so he could help their owners create businesses that served their Dream Lifestyle—the only true measure of success for a business and its owner. Steve realized that the vast majority of business owners (including many who owned large and fairly sophisticated businesses) didn’t really understand their financial information. Even business owners who could actually “read” a set of financial statements didn’t truly understand their financial information, and what it was capable of telling them. They simply didn’t know the critical element in creating a successful business—how to CREATE a certain financial result. At best, it seemed, a few business owners could MEASURE historical financial results. Steve discovered that most business owners simply did not know where their business actually made money for them. And even worse, they didn’t “know how to know”. There was simply no mechanism to take “traditional” accounting information and transform it into something the business owner could use day-to-day in their business to transform it. So Steve started working hard to create that mechanism for business owners. And when he delivered it the results were almost always amazing. One example is the client who “found” over $10,000 in a one hour meeting with Steve. And that additional profit was money that would continue to be realized year after year after year into the future. Steve also started seeing that as soon as business owners “got” that connection they wanted to talk about better marketing as the way to improve their profits. Realizing a need, Steve started a concentrated study of marketing tactics, strategies, and methods, and started working with clients to help them improve their marketing. Steve even became a Certified Guerrilla Marketing Coach, a program endorsed by Jay Conrad Levinson (probably the only accountant to also be a Guerrilla Marketing Coach). Steve realized, though, that simply increasing and improving marketing efforts often still resulted in a business that didn’t realize its total profit potential. And even worse, great marketing targeted in the wrong areas could actually create a “business from hell”. One where the owner was trapped working endless hours, not making enough money, burning out, and always tight on cash flow. So Steve wrote his first book,“Found Money-Simple Strategies for Uncovering the Hidden Profit and Cash Flow in Your Business” to create yet another connection critical for business owners. The book and its concepts empower business owners to understand all the financial information already being created by their business, and then use it to pinpoint where their business makes money, where it just “holds it own”, and where it actually loses money. Steve consults with business owners using the Found Money™ system modeled after the tools and processes from his book. Steve also regularly presents at seminars and speaks to groups of business owners to help them realize how and where their businesses make money. He also delivers an online coaching program modeled after the content of his current “Found Money” book. tag:odeo.com,2009-07-29,24897505 Wed, 29 Jul 2009 07:13:43 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24867953-The-Organizational-Sweet-Spot-with-Dr-Charles-Ehin His newest book, The Organizational Sweet Spot: Engaging the Innovative Dynamics of Your Social Networks, to be published in June 2009, pinpoints where the formal and informal elements of an organization overlap, and how that “sweet spot,” which he believes is where most of the productive work in an enterprise takes place, can be expanded. Dr. Ehin was born in Tallinn, Estonia but fled his native country during World War II when it was torn apart by Nazi Germany and the Soviet Union. In 1950, he immigrated to the United States, where he obtained a BA from Colgate University, an MBA from Syracuse University, and a PhD in Business Administration from the University of Oklahoma. He joined the U.S. Air Force in 1960 and held several leadership positions including teaching at the Air Command and Staff College. He began teaching business at Westminster College, Utah’s only private nondenominational liberal arts college, in 1983 and served as Dean of the its Gore School of Business from 19... His newest book, The Organizational Sweet Spot: Engaging the Innovative Dynamics of Your Social Networks, to be published in June 2009, pinpoints where the formal and informal elements of an organization overlap, and how that “sweet spot,” which he believes is where most of the productive work in an enterprise takes place, can be expanded. Dr. Ehin was born in Tallinn, Estonia but fled his native country during World War II when it was torn apart by Nazi Germany and the Soviet Union. In 1950, he immigrated to the United States, where he obtained a BA from Colgate University, an MBA from Syracuse University, and a PhD in Business Administration from the University of Oklahoma. He joined the U.S. Air Force in 1960 and held several leadership positions including teaching at the Air Command and Staff College. He began teaching business at Westminster College, Utah’s only private nondenominational liberal arts college, in 1983 and served as Dean of the its Gore School of Business from 1983 to 1990. Dr. Ehin coined the term “UnManagement” in 1995 at a conference management conference in San Jose, California, in reference to the informal (as opposed to formal) management that occurs within all organizations through informal networks that develop organically among workers based on their individual genetics, knowledge and social factors. A description of his work is found at http://www.unmanagement.com. His newest book, The Organizational Sweet Spot: Engaging the Innovative Dynamics of Your Social Networks, to be published in June 2009, pinpoints where the formal and informal elements of an organization overlap, and how that “sweet spot,” which he believes is where most of the productive work in an enterprise takes place, can be expanded. Dr. Ehin was born in Tallinn, Estonia but fled his native country during World War II when it was torn apart by Nazi Germany and the Soviet Union. In 1950, he immigrated to the United States, where he obtained a BA from Colgate University, an MBA from Syracuse University, and a PhD in Business Administration from the University of Oklahoma. He joined the U.S. Air Force in 1960 and held several leadership positions including teaching at the Air Command and Staff College. He began teaching business at Westminster College, Utah’s only private nondenominational liberal arts college, in 1983 and served as Dean of the its Gore School of Business from 1983 to 1990. Dr. Ehin coined the term “UnManagement” in 1995 at a conference management conference in San Jose, California, in reference to the informal (as opposed to formal) management that occurs within all organizations through informal networks that develop organically among workers based on their individual genetics, knowledge and social factors. A description of his work is found at http://www.unmanagement.com. tag:odeo.com,2009-07-26,24867953 Sun, 26 Jul 2009 19:13:24 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24869149-The-Organizational-Sweet-Spot-with-Dr-Charles-Ehin His newest book, The Organizational Sweet Spot: Engaging the Innovative Dynamics of Your Social Networks, to be published in June 2009, pinpoints where the formal and informal elements of an organization overlap, and how that “sweet spot,” which he believes is where most of the productive work in an enterprise takes place, can be expanded. Dr. Ehin was born in Tallinn, Estonia but fled his native country during World War II when it was torn apart by Nazi Germany and the Soviet Union. In 1950, he immigrated to the United States, where he obtained a BA from Colgate University, an MBA from Syracuse University, and a PhD in Business Administration from the University of Oklahoma. He joined the U.S. Air Force in 1960 and held several leadership positions including teaching at the Air Command and Staff College. He began teaching business at Westminster College, Utah’s only private nondenominational liberal arts college, in 1983 and served as Dean of the its Gore School of Business from 19... His newest book, The Organizational Sweet Spot: Engaging the Innovative Dynamics of Your Social Networks, to be published in June 2009, pinpoints where the formal and informal elements of an organization overlap, and how that “sweet spot,” which he believes is where most of the productive work in an enterprise takes place, can be expanded. Dr. Ehin was born in Tallinn, Estonia but fled his native country during World War II when it was torn apart by Nazi Germany and the Soviet Union. In 1950, he immigrated to the United States, where he obtained a BA from Colgate University, an MBA from Syracuse University, and a PhD in Business Administration from the University of Oklahoma. He joined the U.S. Air Force in 1960 and held several leadership positions including teaching at the Air Command and Staff College. He began teaching business at Westminster College, Utah’s only private nondenominational liberal arts college, in 1983 and served as Dean of the its Gore School of Business from 1983 to 1990. Dr. Ehin coined the term “UnManagement” in 1995 at a conference management conference in San Jose, California, in reference to the informal (as opposed to formal) management that occurs within all organizations through informal networks that develop organically among workers based on their individual genetics, knowledge and social factors. A description of his work is found at http://www.unmanagement.com. His newest book, The Organizational Sweet Spot: Engaging the Innovative Dynamics of Your Social Networks, to be published in June 2009, pinpoints where the formal and informal elements of an organization overlap, and how that “sweet spot,” which he believes is where most of the productive work in an enterprise takes place, can be expanded. Dr. Ehin was born in Tallinn, Estonia but fled his native country during World War II when it was torn apart by Nazi Germany and the Soviet Union. In 1950, he immigrated to the United States, where he obtained a BA from Colgate University, an MBA from Syracuse University, and a PhD in Business Administration from the University of Oklahoma. He joined the U.S. Air Force in 1960 and held several leadership positions including teaching at the Air Command and Staff College. He began teaching business at Westminster College, Utah’s only private nondenominational liberal arts college, in 1983 and served as Dean of the its Gore School of Business from 1983 to 1990. Dr. Ehin coined the term “UnManagement” in 1995 at a conference management conference in San Jose, California, in reference to the informal (as opposed to formal) management that occurs within all organizations through informal networks that develop organically among workers based on their individual genetics, knowledge and social factors. A description of his work is found at http://www.unmanagement.com. tag:odeo.com,2009-07-26,24869149 Sun, 26 Jul 2009 19:13:13 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24855559-Marketing-with-Chip-Cummings Our guest on this segment is an international speaker, and recognized expert in the field of “Technology Marketing” and “Mortgage Lending”. Chip Cummings has appeared on radio and television segments including Fox & Friends, FOX Business, NBC, The Neil Cavuto Show, and on CBS, and ABC. He’s been interviewed and quoted in newspapers and magazines such as Entrepreneur, Broker/Banker, National Mortgage News, Mortgage Originator and many others. He’s the author of several books, including his latest best-selling release, “Cashing In on Pre-Foreclosures and Short Sales”. Here are the questions guiding our interview and discussion with Chip: 1. Capture new customers and turn suspects into prospects – without even talking to them! What are some of the key ingredients that make up a Top Producer a Top Producer 2. You have a system for generating quality website traffic and convert them into HOT LEADS – automatically! —Of course... Our guest on this segment is an international speaker, and recognized expert in the field of “Technology Marketing” and “Mortgage Lending”. Chip Cummings has appeared on radio and television segments including Fox & Friends, FOX Business, NBC, The Neil Cavuto Show, and on CBS, and ABC. He’s been interviewed and quoted in newspapers and magazines such as Entrepreneur, Broker/Banker, National Mortgage News, Mortgage Originator and many others. He’s the author of several books, including his latest best-selling release, “Cashing In on Pre-Foreclosures and Short Sales”. Here are the questions guiding our interview and discussion with Chip: 1. Capture new customers and turn suspects into prospects – without even talking to them! What are some of the key ingredients that make up a Top Producer a Top Producer 2. You have a system for generating quality website traffic and convert them into HOT LEADS – automatically! —Of course this is the dream of every online marketer on the planet—-give us a sense of how you help business owners do this… 3. You have 31 e-Marketing strategies used by Top Producers—could you share a couple of your favorites and tell us how they work? 4. What do we tend to get wrong about the way we construct business websites?—-and…how can we make them more effective? (6 secrets) 5. You’ve coined the phrase, “Sleep-working” – referring to the creation of an automated system that produces a steady stream of customers while you sleep! How does this system work? 6. It’s difficult for many business owners to focus when it comes to marketing. Why is it so difficult for them, and how do you advise small business owners to create laser-targeted marketing strategies for their own business? 7. Learn how to answer the 3 critical questions EVERY customer wants to know! Our guest on this segment is an international speaker, and recognized expert in the field of “Technology Marketing” and “Mortgage Lending”. Chip Cummings has appeared on radio and television segments including Fox & Friends, FOX Business, NBC, The Neil Cavuto Show, and on CBS, and ABC. He’s been interviewed and quoted in newspapers and magazines such as Entrepreneur, Broker/Banker, National Mortgage News, Mortgage Originator and many others. He’s the author of several books, including his latest best-selling release, “Cashing In on Pre-Foreclosures and Short Sales”. Here are the questions guiding our interview and discussion with Chip: 1. Capture new customers and turn suspects into prospects – without even talking to them! What are some of the key ingredients that make up a Top Producer a Top Producer 2. You have a system for generating quality website traffic and convert them into HOT LEADS – automatically! —Of course this is the dream of every online marketer on the planet—-give us a sense of how you help business owners do this… 3. You have 31 e-Marketing strategies used by Top Producers—could you share a couple of your favorites and tell us how they work? 4. What do we tend to get wrong about the way we construct business websites?—-and…how can we make them more effective? (6 secrets) 5. You’ve coined the phrase, “Sleep-working” – referring to the creation of an automated system that produces a steady stream of customers while you sleep! How does this system work? 6. It’s difficult for many business owners to focus when it comes to marketing. Why is it so difficult for them, and how do you advise small business owners to create laser-targeted marketing strategies for their own business? 7. Learn how to answer the 3 critical questions EVERY customer wants to know! tag:odeo.com,2009-07-23,24855559 Thu, 23 Jul 2009 21:39:33 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24858320-Marketing-with-Chip-Cummings Our guest on this segment is an international speaker, and recognized expert in the field of “Technology Marketing” and “Mortgage Lending”. Chip Cummings has appeared on radio and television segments including Fox & Friends, FOX Business, NBC, The Neil Cavuto Show, and on CBS, and ABC. He’s been interviewed and quoted in newspapers and magazines such as Entrepreneur, Broker/Banker, National Mortgage News, Mortgage Originator and many others. He’s the author of several books, including his latest best-selling release, “Cashing In on Pre-Foreclosures and Short Sales”. Here are the questions guiding our interview and discussion with Chip: 1. Capture new customers and turn suspects into prospects – without even talking to them! What are some of the key ingredients that make up a Top Producer a Top Producer 2. You have a system for generating quality website traffic and convert them into HOT LEADS – automatically! —Of ... Our guest on this segment is an international speaker, and recognized expert in the field of “Technology Marketing” and “Mortgage Lending”. Chip Cummings has appeared on radio and television segments including Fox & Friends, FOX Business, NBC, The Neil Cavuto Show, and on CBS, and ABC. He’s been interviewed and quoted in newspapers and magazines such as Entrepreneur, Broker/Banker, National Mortgage News, Mortgage Originator and many others. He’s the author of several books, including his latest best-selling release, “Cashing In on Pre-Foreclosures and Short Sales”. Here are the questions guiding our interview and discussion with Chip: 1. Capture new customers and turn suspects into prospects – without even talking to them! What are some of the key ingredients that make up a Top Producer a Top Producer 2. You have a system for generating quality website traffic and convert them into HOT LEADS – automatically! —Of course this is the dream of every online marketer on the planet—-give us a sense of how you help business owners do this… 3. You have 31 e-Marketing strategies used by Top Producers—could you share a couple of your favorites and tell us how they work? 4. What do we tend to get wrong about the way we construct business websites?—-and…how can we make them more effective? (6 secrets) 5. You’ve coined the phrase, “Sleep-working”—-referring to the creation of an automated system that produces a steady stream of customers while you sleep! How does this system work? 6. It’s difficult for many business owners to focus when it comes to marketing. Why is it so difficult for them, and how do you advise small business owners to create laser-targeted marketing strategies for their own business? 7. Learn how to answer the 3 critical questions EVERY customer wants to know! Our guest on this segment is an international speaker, and recognized expert in the field of “Technology Marketing” and “Mortgage Lending”. Chip Cummings has appeared on radio and television segments including Fox & Friends, FOX Business, NBC, The Neil Cavuto Show, and on CBS, and ABC. He’s been interviewed and quoted in newspapers and magazines such as Entrepreneur, Broker/Banker, National Mortgage News, Mortgage Originator and many others. He’s the author of several books, including his latest best-selling release, “Cashing In on Pre-Foreclosures and Short Sales”. Here are the questions guiding our interview and discussion with Chip: 1. Capture new customers and turn suspects into prospects – without even talking to them! What are some of the key ingredients that make up a Top Producer a Top Producer 2. You have a system for generating quality website traffic and convert them into HOT LEADS – automatically! —Of course this is the dream of every online marketer on the planet—-give us a sense of how you help business owners do this… 3. You have 31 e-Marketing strategies used by Top Producers—could you share a couple of your favorites and tell us how they work? 4. What do we tend to get wrong about the way we construct business websites?—-and…how can we make them more effective? (6 secrets) 5. You’ve coined the phrase, “Sleep-working”—-referring to the creation of an automated system that produces a steady stream of customers while you sleep! How does this system work? 6. It’s difficult for many business owners to focus when it comes to marketing. Why is it so difficult for them, and how do you advise small business owners to create laser-targeted marketing strategies for their own business? 7. Learn how to answer the 3 critical questions EVERY customer wants to know! tag:odeo.com,2009-07-23,24858320 Thu, 23 Jul 2009 21:39:19 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24856615-Marketing-with-Chip-Cummings Our guest on this segment is an international speaker, and recognized expert in the field of “Technology Marketing” and “Mortgage Lending”. Chip Cummings has appeared on radio and television segments including Fox & Friends, FOX Business, NBC, The Neil Cavuto Show, and on CBS, and ABC. He’s been interviewed and quoted in newspapers and magazines such as Entrepreneur, Broker/Banker, National Mortgage News, Mortgage Originator and many others. He’s the author of several books, including his latest best-selling release, “Cashing In on Pre-Foreclosures and Short Sales”. Here are the questions guiding our interview and discussion with Chip: 1. Capture new customers and turn suspects into prospects – without even talking to them! What are some of the key ingredients that make up a Top Producer a Top Producer 2. You have a system for generating quality website traffic and convert them into HOT LEADS – automatically! —Of ... Our guest on this segment is an international speaker, and recognized expert in the field of “Technology Marketing” and “Mortgage Lending”. Chip Cummings has appeared on radio and television segments including Fox & Friends, FOX Business, NBC, The Neil Cavuto Show, and on CBS, and ABC. He’s been interviewed and quoted in newspapers and magazines such as Entrepreneur, Broker/Banker, National Mortgage News, Mortgage Originator and many others. He’s the author of several books, including his latest best-selling release, “Cashing In on Pre-Foreclosures and Short Sales”. Here are the questions guiding our interview and discussion with Chip: 1. Capture new customers and turn suspects into prospects – without even talking to them! What are some of the key ingredients that make up a Top Producer a Top Producer 2. You have a system for generating quality website traffic and convert them into HOT LEADS – automatically! —Of course this is the dream of every online marketer on the planet—-give us a sense of how you help business owners do this… 3. You have 31 e-Marketing strategies used by Top Producers—could you share a couple of your favorites and tell us how they work? 4. What do we tend to get wrong about the way we construct business websites?—-and…how can we make them more effective? (6 secrets) 5. You’ve coined the phrase, “Sleep-working”—-referring to the creation of an automated system that produces a steady stream of customers while you sleep! How does this system work? 6. It’s difficult for many business owners to focus when it comes to marketing. Why is it so difficult for them, and how do you advise small business owners to create laser-targeted marketing strategies for their own business? 7. Learn how to answer the 3 critical questions EVERY customer wants to know! Our guest on this segment is an international speaker, and recognized expert in the field of “Technology Marketing” and “Mortgage Lending”. Chip Cummings has appeared on radio and television segments including Fox & Friends, FOX Business, NBC, The Neil Cavuto Show, and on CBS, and ABC. He’s been interviewed and quoted in newspapers and magazines such as Entrepreneur, Broker/Banker, National Mortgage News, Mortgage Originator and many others. He’s the author of several books, including his latest best-selling release, “Cashing In on Pre-Foreclosures and Short Sales”. Here are the questions guiding our interview and discussion with Chip: 1. Capture new customers and turn suspects into prospects – without even talking to them! What are some of the key ingredients that make up a Top Producer a Top Producer 2. You have a system for generating quality website traffic and convert them into HOT LEADS – automatically! —Of course this is the dream of every online marketer on the planet—-give us a sense of how you help business owners do this… 3. You have 31 e-Marketing strategies used by Top Producers—could you share a couple of your favorites and tell us how they work? 4. What do we tend to get wrong about the way we construct business websites?—-and…how can we make them more effective? (6 secrets) 5. You’ve coined the phrase, “Sleep-working”—-referring to the creation of an automated system that produces a steady stream of customers while you sleep! How does this system work? 6. It’s difficult for many business owners to focus when it comes to marketing. Why is it so difficult for them, and how do you advise small business owners to create laser-targeted marketing strategies for their own business? 7. Learn how to answer the 3 critical questions EVERY customer wants to know! tag:odeo.com,2009-07-23,24856615 Thu, 23 Jul 2009 21:39:00 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24843761-The-E-Factor-Adrie-Reinders-and-Marion-Freijsen With over 750,000 members within their first year, E.Factor (which stands for Entrepreneur Factor) has proven to fulfill a need in the world of Entrepreneurs. With both online tools & resources as well as the physical events and E.Factor Lounges – the real world relationships one has, can be maintained and built in the virtual community. Adrie Reinders (Founder) is a serial entrepreneur. In 1975 he founded Microlife B.V., a company specializing in customer related services and training for mainframe environments. Clients included ING Bank, ABN-AMRO Bank and European Government Agencies, In 1987, Adrie sold the business , now 500 employees, with an annual revenue of 22.5 million euro. In 1989 Adrie founded I.C.T. Rijnhaave, an I.T. firm specializing in systems integration. Shareholders included Bank Paribas, NOM Capital, DBG Bank, AG, CIN/VEN and ACHMEA (insurance). After selling the company to Syntegra (a subsidiary of British Telecom) in 1996, he served on the Syntegra Board of... With over 750,000 members within their first year, E.Factor (which stands for Entrepreneur Factor) has proven to fulfill a need in the world of Entrepreneurs. With both online tools & resources as well as the physical events and E.Factor Lounges – the real world relationships one has, can be maintained and built in the virtual community. Adrie Reinders (Founder) is a serial entrepreneur. In 1975 he founded Microlife B.V., a company specializing in customer related services and training for mainframe environments. Clients included ING Bank, ABN-AMRO Bank and European Government Agencies, In 1987, Adrie sold the business , now 500 employees, with an annual revenue of 22.5 million euro. In 1989 Adrie founded I.C.T. Rijnhaave, an I.T. firm specializing in systems integration. Shareholders included Bank Paribas, NOM Capital, DBG Bank, AG, CIN/VEN and ACHMEA (insurance). After selling the company to Syntegra (a subsidiary of British Telecom) in 1996, he served on the Syntegra Board of Directors until 2001. Adrie founded his third I.T. business, Plus Integration Supply Chain Solutions B.V. in 1997. During the subsequent 4 years, he built the global business solutions firm specializing in supply chain management and software services into a robust business with interests in the Netherlands, United States and the United Kingdom. Customers consisted of major pharmaceutical manufacturers based in the U.S. as well as many of the largest retailers in Europe. Over the course of his professional career Adrie has served as an advisor and board member for numerous successful private and public companies including Residex Ventures, as Chairman. In 2004 – Adrie co-founded OHM Inc., which specialises in assisting technology companies achieve quicker and more effective sales results by offering his considerable expertise, experience and access to his global network of high level business contacts. Adrie has a black-belt in Martial Arts and ran the New York Marathon in 1994. He is an avid sportsman allround. Marion Freijsen (Founder & CTO) has had over 20 years of extensive entrepreneurial experience in International business with a primary focus on Technology and Sales Management. From an early start in Merchant Banking in London in 1987, she has worked solely in commercial roles at technology companies, at five different hi-tech start-ups. Throughout her career – Marion has been successful in expanding the organisation’s activities in greenfield regions across Europe. She has sold, or managed a wide variety of technology solutions ranging from highly complex enterprise solutions to serving the specific demands of on-line trading markets. During the course of the past 20 odd years, Marion has set-up and managed offices in the UK, Germany and the Netherlands and built an extensive network amongst the financial services industry and blue-chip multi-national corporates across Europe and the US. Marion is co-founder and Executive Board Member of OHM, and co-founder of The E.Factor and Cranevision. At E.Factor she has been responsible for the entire build from concept to finished product of the website and continues the development on an ongoing basis. She is advisor to a few start-up companies and is member of a think-tank in the Netherlands consisting of government, CEOs and board members of top organisations and other related individuals. Marion is author of the book “The N-Factor – how Networking can change the dynamics of your business”, which she wrote with Adrie Reinders and which was published in the US in May 2007. She is a frequent speaker at events on Technology and Entrepreneurship and Business Plan competition judge and panellist at Business Schools globally. Marion writes a weekly blog on “Do’s and Don’ts in Entrepreneurship” on http://www.Efactor.com Marion holds a degree in International Sales & Marketing from the Chartered Institute of Marketing, UK. Marion’s main passion outside of E.Factor is sports – she participated in sports from waterskiing and paragliding as well as enjoys more regular sports such as running, mountainbiking, swimming and fitness. Her main achievements were in Triathlon – culminating in her participation in the 1994 World Championships for the Netherlands (Amateurs). With over 750,000 members within their first year, E.Factor (which stands for Entrepreneur Factor) has proven to fulfill a need in the world of Entrepreneurs. With both online tools & resources as well as the physical events and E.Factor Lounges – the real world relationships one has, can be maintained and built in the virtual community. Adrie Reinders (Founder) is a serial entrepreneur. In 1975 he founded Microlife B.V., a company specializing in customer related services and training for mainframe environments. Clients included ING Bank, ABN-AMRO Bank and European Government Agencies, In 1987, Adrie sold the business , now 500 employees, with an annual revenue of 22.5 million euro. In 1989 Adrie founded I.C.T. Rijnhaave, an I.T. firm specializing in systems integration. Shareholders included Bank Paribas, NOM Capital, DBG Bank, AG, CIN/VEN and ACHMEA (insurance). After selling the company to Syntegra (a subsidiary of British Telecom) in 1996, he served on the Syntegra Board of Directors until 2001. Adrie founded his third I.T. business, Plus Integration Supply Chain Solutions B.V. in 1997. During the subsequent 4 years, he built the global business solutions firm specializing in supply chain management and software services into a robust business with interests in the Netherlands, United States and the United Kingdom. Customers consisted of major pharmaceutical manufacturers based in the U.S. as well as many of the largest retailers in Europe. Over the course of his professional career Adrie has served as an advisor and board member for numerous successful private and public companies including Residex Ventures, as Chairman. In 2004 – Adrie co-founded OHM Inc., which specialises in assisting technology companies achieve quicker and more effective sales results by offering his considerable expertise, experience and access to his global network of high level business contacts. Adrie has a black-belt in Martial Arts and ran the New York Marathon in 1994. He is an avid sportsman allround. Marion Freijsen (Founder & CTO) has had over 20 years of extensive entrepreneurial experience in International business with a primary focus on Technology and Sales Management. From an early start in Merchant Banking in London in 1987, she has worked solely in commercial roles at technology companies, at five different hi-tech start-ups. Throughout her career – Marion has been successful in expanding the organisation’s activities in greenfield regions across Europe. She has sold, or managed a wide variety of technology solutions ranging from highly complex enterprise solutions to serving the specific demands of on-line trading markets. During the course of the past 20 odd years, Marion has set-up and managed offices in the UK, Germany and the Netherlands and built an extensive network amongst the financial services industry and blue-chip multi-national corporates across Europe and the US. Marion is co-founder and Executive Board Member of OHM, and co-founder of The E.Factor and Cranevision. At E.Factor she has been responsible for the entire build from concept to finished product of the website and continues the development on an ongoing basis. She is advisor to a few start-up companies and is member of a think-tank in the Netherlands consisting of government, CEOs and board members of top organisations and other related individuals. Marion is author of the book “The N-Factor – how Networking can change the dynamics of your business”, which she wrote with Adrie Reinders and which was published in the US in May 2007. She is a frequent speaker at events on Technology and Entrepreneurship and Business Plan competition judge and panellist at Business Schools globally. Marion writes a weekly blog on “Do’s and Don’ts in Entrepreneurship” on http://www.Efactor.com Marion holds a degree in International Sales & Marketing from the Chartered Institute of Marketing, UK. Marion’s main passion outside of E.Factor is sports – she participated in sports from waterskiing and paragliding as well as enjoys more regular sports such as running, mountainbiking, swimming and fitness. Her main achievements were in Triathlon – culminating in her participation in the 1994 World Championships for the Netherlands (Amateurs). tag:odeo.com,2009-07-21,24843761 Tue, 21 Jul 2009 21:06:54 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24844871-The-E-Factor-Adrie-Reinders-and-Marion-Freijsen With over 750,000 members within their first year, E.Factor (which stands for Entrepreneur Factor) has proven to fulfill a need in the world of Entrepreneurs. With both online tools & resources as well as the physical events and E.Factor Lounges—the real world relationships one has, can be maintained and built in the virtual community. Adrie Reinders (Founder) is a serial entrepreneur. In 1975 he founded Microlife B.V., a company specializing in customer related services and training for mainframe environments. Clients included ING Bank, ABN-AMRO Bank and European Government Agencies, In 1987, Adrie sold the business , now 500 employees, with an annual revenue of 22.5 million euro. In 1989 Adrie founded I.C.T. Rijnhaave, an I.T. firm specializing in systems integration. Shareholders included Bank Paribas, NOM Capital, DBG Bank, AG, CIN/VEN and ACHMEA (insurance). After selling the company to Syntegra (a subsidiary of British Telecom) in 1996, he served on the Syntegra Boar... With over 750,000 members within their first year, E.Factor (which stands for Entrepreneur Factor) has proven to fulfill a need in the world of Entrepreneurs. With both online tools & resources as well as the physical events and E.Factor Lounges—the real world relationships one has, can be maintained and built in the virtual community. Adrie Reinders (Founder) is a serial entrepreneur. In 1975 he founded Microlife B.V., a company specializing in customer related services and training for mainframe environments. Clients included ING Bank, ABN-AMRO Bank and European Government Agencies, In 1987, Adrie sold the business , now 500 employees, with an annual revenue of 22.5 million euro. In 1989 Adrie founded I.C.T. Rijnhaave, an I.T. firm specializing in systems integration. Shareholders included Bank Paribas, NOM Capital, DBG Bank, AG, CIN/VEN and ACHMEA (insurance). After selling the company to Syntegra (a subsidiary of British Telecom) in 1996, he served on the Syntegra Board of Directors until 2001. Adrie founded his third I.T. business, Plus Integration Supply Chain Solutions B.V. in 1997. During the subsequent 4 years, he built the global business solutions firm specializing in supply chain management and software services into a robust business with interests in the Netherlands, United States and the United Kingdom. Customers consisted of major pharmaceutical manufacturers based in the U.S. as well as many of the largest retailers in Europe. Over the course of his professional career Adrie has served as an advisor and board member for numerous successful private and public companies including Residex Ventures, as Chairman. In 2004 – Adrie co-founded OHM Inc., which specialises in assisting technology companies achieve quicker and more effective sales results by offering his considerable expertise, experience and access to his global network of high level business contacts. Adrie has a black-belt in Martial Arts and ran the New York Marathon in 1994. He is an avid sportsman allround. Marion Freijsen (Founder & CTO) has had over 20 years of extensive entrepreneurial experience in International business with a primary focus on Technology and Sales Management. From an early start in Merchant Banking in London in 1987, she has worked solely in commercial roles at technology companies, at five different hi-tech start-ups. Throughout her career – Marion has been successful in expanding the organisation’s activities in greenfield regions across Europe. She has sold, or managed a wide variety of technology solutions ranging from highly complex enterprise solutions to serving the specific demands of on-line trading markets. During the course of the past 20 odd years, Marion has set-up and managed offices in the UK, Germany and the Netherlands and built an extensive network amongst the financial services industry and blue-chip multi-national corporates across Europe and the US. Marion is co-founder and Executive Board Member of OHM, and co-founder of The E.Factor and Cranevision. At E.Factor she has been responsible for the entire build from concept to finished product of the website and continues the development on an ongoing basis. She is advisor to a few start-up companies and is member of a think-tank in the Netherlands consisting of government, CEOs and board members of top organisations and other related individuals. Marion is author of the book “The N-Factor – how Networking can change the dynamics of your business”, which she wrote with Adrie Reinders and which was published in the US in May 2007. She is a frequent speaker at events on Technology and Entrepreneurship and Business Plan competition judge and panellist at Business Schools globally. Marion writes a weekly blog on “Do’s and Don’ts in Entrepreneurship” on http://www.Efactor.com Marion holds a degree in International Sales & Marketing from the Chartered Institute of Marketing, UK. Marion’s main passion outside of E.Factor is sports – she participated in sports from waterskiing and paragliding as well as enjoys more regular sports such as running, mountainbiking, swimming and fitness. Her main achievements were in Triathlon – culminating in her participation in the 1994 World Championships for the Netherlands (Amateurs). With over 750,000 members within their first year, E.Factor (which stands for Entrepreneur Factor) has proven to fulfill a need in the world of Entrepreneurs. With both online tools & resources as well as the physical events and E.Factor Lounges—the real world relationships one has, can be maintained and built in the virtual community. Adrie Reinders (Founder) is a serial entrepreneur. In 1975 he founded Microlife B.V., a company specializing in customer related services and training for mainframe environments. Clients included ING Bank, ABN-AMRO Bank and European Government Agencies, In 1987, Adrie sold the business , now 500 employees, with an annual revenue of 22.5 million euro. In 1989 Adrie founded I.C.T. Rijnhaave, an I.T. firm specializing in systems integration. Shareholders included Bank Paribas, NOM Capital, DBG Bank, AG, CIN/VEN and ACHMEA (insurance). After selling the company to Syntegra (a subsidiary of British Telecom) in 1996, he served on the Syntegra Board of Directors until 2001. Adrie founded his third I.T. business, Plus Integration Supply Chain Solutions B.V. in 1997. During the subsequent 4 years, he built the global business solutions firm specializing in supply chain management and software services into a robust business with interests in the Netherlands, United States and the United Kingdom. Customers consisted of major pharmaceutical manufacturers based in the U.S. as well as many of the largest retailers in Europe. Over the course of his professional career Adrie has served as an advisor and board member for numerous successful private and public companies including Residex Ventures, as Chairman. In 2004 – Adrie co-founded OHM Inc., which specialises in assisting technology companies achieve quicker and more effective sales results by offering his considerable expertise, experience and access to his global network of high level business contacts. Adrie has a black-belt in Martial Arts and ran the New York Marathon in 1994. He is an avid sportsman allround. Marion Freijsen (Founder & CTO) has had over 20 years of extensive entrepreneurial experience in International business with a primary focus on Technology and Sales Management. From an early start in Merchant Banking in London in 1987, she has worked solely in commercial roles at technology companies, at five different hi-tech start-ups. Throughout her career – Marion has been successful in expanding the organisation’s activities in greenfield regions across Europe. She has sold, or managed a wide variety of technology solutions ranging from highly complex enterprise solutions to serving the specific demands of on-line trading markets. During the course of the past 20 odd years, Marion has set-up and managed offices in the UK, Germany and the Netherlands and built an extensive network amongst the financial services industry and blue-chip multi-national corporates across Europe and the US. Marion is co-founder and Executive Board Member of OHM, and co-founder of The E.Factor and Cranevision. At E.Factor she has been responsible for the entire build from concept to finished product of the website and continues the development on an ongoing basis. She is advisor to a few start-up companies and is member of a think-tank in the Netherlands consisting of government, CEOs and board members of top organisations and other related individuals. Marion is author of the book “The N-Factor – how Networking can change the dynamics of your business”, which she wrote with Adrie Reinders and which was published in the US in May 2007. She is a frequent speaker at events on Technology and Entrepreneurship and Business Plan competition judge and panellist at Business Schools globally. Marion writes a weekly blog on “Do’s and Don’ts in Entrepreneurship” on http://www.Efactor.com Marion holds a degree in International Sales & Marketing from the Chartered Institute of Marketing, UK. Marion’s main passion outside of E.Factor is sports – she participated in sports from waterskiing and paragliding as well as enjoys more regular sports such as running, mountainbiking, swimming and fitness. Her main achievements were in Triathlon – culminating in her participation in the 1994 World Championships for the Netherlands (Amateurs). tag:odeo.com,2009-07-21,24844871 Tue, 21 Jul 2009 21:06:20 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24858321-Inside-PR-with-Pat-Harriman Our guest on this segment believes that effective public relations is the most versatile, cost-effective component of a successful marketing program. Pat Harriman is the founder of The Harriman Group—-her company is a full-service public relations agency that designs high- impact PR programs based on the “3Bs“PR strategy—Build the Base, Build the Buzz, Build the Brand. Here are the questions guiding this episode: 1. From your perspective, what is that many companies don’t understand about the value of PR and how to use it? 2. Many people believe that PR is all about creating and sending press releases—-but it’s really much more, isn’t it? 3. How has social media changed your approach to designing PR campaigns? 4. Your approach is based on the 3-B’s PR strategy. What is this strategy and how does it work? a. Build the Base—-this phase includes the development of core press materials, identification of key media contacts and ... Our guest on this segment believes that effective public relations is the most versatile, cost-effective component of a successful marketing program. Pat Harriman is the founder of The Harriman Group—-her company is a full-service public relations agency that designs high- impact PR programs based on the “3Bs“PR strategy—Build the Base, Build the Buzz, Build the Brand. Here are the questions guiding this episode: 1. From your perspective, what is that many companies don’t understand about the value of PR and how to use it? 2. Many people believe that PR is all about creating and sending press releases—-but it’s really much more, isn’t it? 3. How has social media changed your approach to designing PR campaigns? 4. Your approach is based on the 3-B’s PR strategy. What is this strategy and how does it work? a. Build the Base—-this phase includes the development of core press materials, identification of key media contacts and industry analysts, determining market position and defining strategic message points. b. Build the Buzz —-this phase involves writing and distributing press releases, conducting proactive media relations activities, providing tradeshow support and identifying opportunities for media coverage. c. Build the Brand—-as momentum increases, this phase focuses on continuing to expand awareness and enhancing relationships with media, analysts, partners, investors and customers by keeping them informed on the company’s activities and aligning PR strategies and activities with the company’s business model. Our guest on this segment believes that effective public relations is the most versatile, cost-effective component of a successful marketing program. Pat Harriman is the founder of The Harriman Group—-her company is a full-service public relations agency that designs high- impact PR programs based on the “3Bs“PR strategy—Build the Base, Build the Buzz, Build the Brand. Here are the questions guiding this episode: 1. From your perspective, what is that many companies don’t understand about the value of PR and how to use it? 2. Many people believe that PR is all about creating and sending press releases—-but it’s really much more, isn’t it? 3. How has social media changed your approach to designing PR campaigns? 4. Your approach is based on the 3-B’s PR strategy. What is this strategy and how does it work? a. Build the Base—-this phase includes the development of core press materials, identification of key media contacts and industry analysts, determining market position and defining strategic message points. b. Build the Buzz —-this phase involves writing and distributing press releases, conducting proactive media relations activities, providing tradeshow support and identifying opportunities for media coverage. c. Build the Brand—-as momentum increases, this phase focuses on continuing to expand awareness and enhancing relationships with media, analysts, partners, investors and customers by keeping them informed on the company’s activities and aligning PR strategies and activities with the company’s business model. tag:odeo.com,2009-07-17,24858321 Fri, 17 Jul 2009 16:24:48 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24826436-Inside-PR-with-Pat-Harriman Our guest on this segment believes that effective public relations is the most versatile, cost-effective component of a successful marketing program. Pat Harriman is the founder of The Harriman Group—-her company is a full-service public relations agency that designs high- impact PR programs based on the “3Bs“PR strategy—Build the Base, Build the Buzz, Build the Brand. Here are the questions guiding this episode: 1. From your perspective, what is that many companies don’t understand about the value of PR and how to use it? 2. Many people believe that PR is all about creating and sending press releases—-but it’s really much more, isn’t it? 3. How has social media changed your approach to designing PR campaigns? 4. Your approach is based on the 3-B’s PR strategy. What is this strategy and how does it work? a. Build the Base—-this phase includes the development of core press materials, identification of key media contacts and ... Our guest on this segment believes that effective public relations is the most versatile, cost-effective component of a successful marketing program. Pat Harriman is the founder of The Harriman Group—-her company is a full-service public relations agency that designs high- impact PR programs based on the “3Bs“PR strategy—Build the Base, Build the Buzz, Build the Brand. Here are the questions guiding this episode: 1. From your perspective, what is that many companies don’t understand about the value of PR and how to use it? 2. Many people believe that PR is all about creating and sending press releases—-but it’s really much more, isn’t it? 3. How has social media changed your approach to designing PR campaigns? 4. Your approach is based on the 3-B’s PR strategy. What is this strategy and how does it work? a. Build the Base—-this phase includes the development of core press materials, identification of key media contacts and industry analysts, determining market position and defining strategic message points. b. Build the Buzz —-this phase involves writing and distributing press releases, conducting proactive media relations activities, providing tradeshow support and identifying opportunities for media coverage. c. Build the Brand—-as momentum increases, this phase focuses on continuing to expand awareness and enhancing relationships with media, analysts, partners, investors and customers by keeping them informed on the company’s activities and aligning PR strategies and activities with the company’s business model. Our guest on this segment believes that effective public relations is the most versatile, cost-effective component of a successful marketing program. Pat Harriman is the founder of The Harriman Group—-her company is a full-service public relations agency that designs high- impact PR programs based on the “3Bs“PR strategy—Build the Base, Build the Buzz, Build the Brand. Here are the questions guiding this episode: 1. From your perspective, what is that many companies don’t understand about the value of PR and how to use it? 2. Many people believe that PR is all about creating and sending press releases—-but it’s really much more, isn’t it? 3. How has social media changed your approach to designing PR campaigns? 4. Your approach is based on the 3-B’s PR strategy. What is this strategy and how does it work? a. Build the Base—-this phase includes the development of core press materials, identification of key media contacts and industry analysts, determining market position and defining strategic message points. b. Build the Buzz —-this phase involves writing and distributing press releases, conducting proactive media relations activities, providing tradeshow support and identifying opportunities for media coverage. c. Build the Brand—-as momentum increases, this phase focuses on continuing to expand awareness and enhancing relationships with media, analysts, partners, investors and customers by keeping them informed on the company’s activities and aligning PR strategies and activities with the company’s business model. tag:odeo.com,2009-07-17,24826436 Fri, 17 Jul 2009 16:24:31 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24819946-The-Franchise-Mastermind-with-Dr-John-P-Hayes John Hayes has worked in the franchise community as a consultant, franchisee and franchisor since 1979. He is the author of several franchise-related books and countless articles that have appeared in media worldwide. Dr. Hayes has served as an advisor to franchisors, franchisees and small business owners internationally. His areas of expertise include management development, marketing, customer service, training, and strategic planning. He is the author or co-author of 18 non-fiction books including the Franchise Pre-Investment Checklist, Franchising: The Inside Story, Start Small, Finish Big, You Can’t Teach A Kid To Ride A Bike At A Seminar and most recently Get It! The Secrets of Cultivating the HomeVestors Millionaire Mindset. His articles about franchising have appeared in Reader’s Digest, Inc. Magazine, Wall Street Journal, International Herald Tribune, USA Today, etc., as well as many IFA-sponsored publications. Dr. Hayes leads seminars—How To Capture &... John Hayes has worked in the franchise community as a consultant, franchisee and franchisor since 1979. He is the author of several franchise-related books and countless articles that have appeared in media worldwide. Dr. Hayes has served as an advisor to franchisors, franchisees and small business owners internationally. His areas of expertise include management development, marketing, customer service, training, and strategic planning. He is the author or co-author of 18 non-fiction books including the Franchise Pre-Investment Checklist, Franchising: The Inside Story, Start Small, Finish Big, You Can’t Teach A Kid To Ride A Bike At A Seminar and most recently Get It! The Secrets of Cultivating the HomeVestors Millionaire Mindset. His articles about franchising have appeared in Reader’s Digest, Inc. Magazine, Wall Street Journal, International Herald Tribune, USA Today, etc., as well as many IFA-sponsored publications. Dr. Hayes leads seminars—How To Capture & Keep Customers—strategic planning workshops and Franchise Masterminds. He is the founder of FranchiseMastermind.com and he’s a popular speaker and trainer at franchise conventions and meetings internationally. He has provided services to more than 100 franchise companies during his career. Dr. Hayes served aas President/CEO of HomeVestors of America, Inc., the We Buy Ugly Houses company from 2004-2009. He is based in Dallas, TX. Here are some of the questions that guided this segment: 1. You’ve been around the franchising universe for some 30 years. How has the environment for franchising changed since you started? 2. We’re sitting in early June 2009—-we are booking a 9.4% percent unemployment rate and likely to face still more job losses in the US. How has this changed the face of franchising and small business in general—-from your vantage point. 3. Franchising is not for everybody—-but how do you really know if it’s the patch you should follow? 4. I know you’re working with franchisees a lot—-are you also consulting aspiring or established franchisors? 5. When you do your speaking and consulting events, teleseminars and so forth——where is the pain with small business owners on the street and how do you find your work most helpful to relieve that pain? 6. Tell us about the Franchise Mastermind System you’ve founded—-what is it and how does it work? John Hayes has worked in the franchise community as a consultant, franchisee and franchisor since 1979. He is the author of several franchise-related books and countless articles that have appeared in media worldwide. Dr. Hayes has served as an advisor to franchisors, franchisees and small business owners internationally. His areas of expertise include management development, marketing, customer service, training, and strategic planning. He is the author or co-author of 18 non-fiction books including the Franchise Pre-Investment Checklist, Franchising: The Inside Story, Start Small, Finish Big, You Can’t Teach A Kid To Ride A Bike At A Seminar and most recently Get It! The Secrets of Cultivating the HomeVestors Millionaire Mindset. His articles about franchising have appeared in Reader’s Digest, Inc. Magazine, Wall Street Journal, International Herald Tribune, USA Today, etc., as well as many IFA-sponsored publications. Dr. Hayes leads seminars—How To Capture & Keep Customers—strategic planning workshops and Franchise Masterminds. He is the founder of FranchiseMastermind.com and he’s a popular speaker and trainer at franchise conventions and meetings internationally. He has provided services to more than 100 franchise companies during his career. Dr. Hayes served aas President/CEO of HomeVestors of America, Inc., the We Buy Ugly Houses company from 2004-2009. He is based in Dallas, TX. Here are some of the questions that guided this segment: 1. You’ve been around the franchising universe for some 30 years. How has the environment for franchising changed since you started? 2. We’re sitting in early June 2009—-we are booking a 9.4% percent unemployment rate and likely to face still more job losses in the US. How has this changed the face of franchising and small business in general—-from your vantage point. 3. Franchising is not for everybody—-but how do you really know if it’s the patch you should follow? 4. I know you’re working with franchisees a lot—-are you also consulting aspiring or established franchisors? 5. When you do your speaking and consulting events, teleseminars and so forth——where is the pain with small business owners on the street and how do you find your work most helpful to relieve that pain? 6. Tell us about the Franchise Mastermind System you’ve founded—-what is it and how does it work? tag:odeo.com,2009-07-17,24819946 Fri, 17 Jul 2009 01:48:17 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24815482-Targeting-Your-PR-with-Melanie-Rembrandt Melanie Rembrandt and her team of experts can help your small business boost sales, credibility and awareness. As the founder of Rembrandt Communications, LLC, Melanie is a public-relations consultant, SEO copywriter and published writer with over 15 years of extensive experience and an excellent track-record for success. She specializes in helping small-business owners get the national media attention they need via targeted public-relations and SEO copywriting efforts. Melanie offers tips and insights via her blog and monthly newsletter, and she provides in-depth training presentations to various businesses and organizations nationwide. A magna cum laude graduate of the prestigious UCLA School of Theater, Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. Melanie only accepts a limited number of clients. Then, she acts as an extension of your team, provides the individual attention you deserve and uses her in-the-trench... Melanie Rembrandt and her team of experts can help your small business boost sales, credibility and awareness. As the founder of Rembrandt Communications, LLC, Melanie is a public-relations consultant, SEO copywriter and published writer with over 15 years of extensive experience and an excellent track-record for success. She specializes in helping small-business owners get the national media attention they need via targeted public-relations and SEO copywriting efforts. Melanie offers tips and insights via her blog and monthly newsletter, and she provides in-depth training presentations to various businesses and organizations nationwide. A magna cum laude graduate of the prestigious UCLA School of Theater, Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. Melanie only accepts a limited number of clients. Then, she acts as an extension of your team, provides the individual attention you deserve and uses her in-the-trenches media relations and SEO copywriting experience to help your business succeed. Check out Melanie’s brand new program, “Secrets of Becoming a Publicist,“here: http://bit.ly/PRProgram And with over 200 published articles related to e-commerce, technology, HR, small business, entertainment, and more, Melanie is also a member of the following organizations: Melanie Rembrandt and her team of experts can help your small business boost sales, credibility and awareness. As the founder of Rembrandt Communications, LLC, Melanie is a public-relations consultant, SEO copywriter and published writer with over 15 years of extensive experience and an excellent track-record for success. She specializes in helping small-business owners get the national media attention they need via targeted public-relations and SEO copywriting efforts. Melanie offers tips and insights via her blog and monthly newsletter, and she provides in-depth training presentations to various businesses and organizations nationwide. A magna cum laude graduate of the prestigious UCLA School of Theater, Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. Melanie only accepts a limited number of clients. Then, she acts as an extension of your team, provides the individual attention you deserve and uses her in-the-trenches media relations and SEO copywriting experience to help your business succeed. Check out Melanie’s brand new program, “Secrets of Becoming a Publicist,“here: http://bit.ly/PRProgram And with over 200 published articles related to e-commerce, technology, HR, small business, entertainment, and more, Melanie is also a member of the following organizations: tag:odeo.com,2009-07-14,24815482 Tue, 14 Jul 2009 21:57:53 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24805949-Targeting-Your-PR-with-Melanie-Rembrandt Melanie Rembrandt and her team of experts can help your small business boost sales, credibility and awareness. As the founder of Rembrandt Communications, LLC, Melanie is a public-relations consultant, SEO copywriter and published writer with over 15 years of extensive experience and an excellent track-record for success. She specializes in helping small-business owners get the national media attention they need via targeted public-relations and SEO copywriting efforts. Melanie offers tips and insights via her blog and monthly newsletter, and she provides in-depth training presentations to various businesses and organizations nationwide. A magna cum laude graduate of the prestigious UCLA School of Theater, Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. Melanie only accepts a limited number of clients. Then, she acts as an extension of your team, provides the individual attention you deserve and uses her in-the-trench... Melanie Rembrandt and her team of experts can help your small business boost sales, credibility and awareness. As the founder of Rembrandt Communications, LLC, Melanie is a public-relations consultant, SEO copywriter and published writer with over 15 years of extensive experience and an excellent track-record for success. She specializes in helping small-business owners get the national media attention they need via targeted public-relations and SEO copywriting efforts. Melanie offers tips and insights via her blog and monthly newsletter, and she provides in-depth training presentations to various businesses and organizations nationwide. A magna cum laude graduate of the prestigious UCLA School of Theater, Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. Melanie only accepts a limited number of clients. Then, she acts as an extension of your team, provides the individual attention you deserve and uses her in-the-trenches media relations and SEO copywriting experience to help your business succeed. Check out Melanie’s brand new program, “Secrets of Becoming a Publicist,“here. And with over 200 published articles related to e-commerce, technology, HR, small business, entertainment, and more, Melanie is also a member of the following organizations: Melanie Rembrandt and her team of experts can help your small business boost sales, credibility and awareness. As the founder of Rembrandt Communications, LLC, Melanie is a public-relations consultant, SEO copywriter and published writer with over 15 years of extensive experience and an excellent track-record for success. She specializes in helping small-business owners get the national media attention they need via targeted public-relations and SEO copywriting efforts. Melanie offers tips and insights via her blog and monthly newsletter, and she provides in-depth training presentations to various businesses and organizations nationwide. A magna cum laude graduate of the prestigious UCLA School of Theater, Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. Melanie only accepts a limited number of clients. Then, she acts as an extension of your team, provides the individual attention you deserve and uses her in-the-trenches media relations and SEO copywriting experience to help your business succeed. Check out Melanie’s brand new program, “Secrets of Becoming a Publicist,“here. And with over 200 published articles related to e-commerce, technology, HR, small business, entertainment, and more, Melanie is also a member of the following organizations: tag:odeo.com,2009-07-14,24805949 Tue, 14 Jul 2009 21:57:42 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24926869-Targeting-Your-PR-with-Melanie-Rembrandt Melanie Rembrandt and her team of experts can help your small business boost sales, credibility and awareness. As the founder of Rembrandt Communications, LLC, Melanie is a public-relations consultant, SEO copywriter and published writer with over 15 years of extensive experience and an excellent track-record for success. She specializes in helping small-business owners get the national media attention they need via targeted public-relations and SEO copywriting efforts. Melanie offers tips and insights via her blog and monthly newsletter, and she provides in-depth training presentations to various businesses and organizations nationwide. A magna cum laude graduate of the prestigious UCLA School of Theater, Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. Melanie only accepts a limited number of clients. Then, she acts as an extension of your team, provides the individual attention you deserve and uses her in-the-trench... Melanie Rembrandt and her team of experts can help your small business boost sales, credibility and awareness. As the founder of Rembrandt Communications, LLC, Melanie is a public-relations consultant, SEO copywriter and published writer with over 15 years of extensive experience and an excellent track-record for success. She specializes in helping small-business owners get the national media attention they need via targeted public-relations and SEO copywriting efforts. Melanie offers tips and insights via her blog and monthly newsletter, and she provides in-depth training presentations to various businesses and organizations nationwide. A magna cum laude graduate of the prestigious UCLA School of Theater, Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. Melanie only accepts a limited number of clients. Then, she acts as an extension of your team, provides the individual attention you deserve and uses her in-the-trenches media relations and SEO copywriting experience to help your business succeed. Check out Melanie’s brand new program, “Secrets of Becoming a Publicist,“here: http://bit.ly/PRProgram And with over 200 published articles related to e-commerce, technology, HR, small business, entertainment, and more, Melanie is also a member of the following organizations: Melanie Rembrandt and her team of experts can help your small business boost sales, credibility and awareness. As the founder of Rembrandt Communications, LLC, Melanie is a public-relations consultant, SEO copywriter and published writer with over 15 years of extensive experience and an excellent track-record for success. She specializes in helping small-business owners get the national media attention they need via targeted public-relations and SEO copywriting efforts. Melanie offers tips and insights via her blog and monthly newsletter, and she provides in-depth training presentations to various businesses and organizations nationwide. A magna cum laude graduate of the prestigious UCLA School of Theater, Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. Melanie only accepts a limited number of clients. Then, she acts as an extension of your team, provides the individual attention you deserve and uses her in-the-trenches media relations and SEO copywriting experience to help your business succeed. Check out Melanie’s brand new program, “Secrets of Becoming a Publicist,“here: http://bit.ly/PRProgram And with over 200 published articles related to e-commerce, technology, HR, small business, entertainment, and more, Melanie is also a member of the following organizations: tag:odeo.com,2009-07-14,24926869 Tue, 14 Jul 2009 21:57:40 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24809233-Targeting-Your-PR-with-Melanie-Rembrandt Melanie Rembrandt and her team of experts can help your small business boost sales, credibility and awareness. As the founder of Rembrandt Communications, LLC, Melanie is a public-relations consultant, SEO copywriter and published writer with over 15 years of extensive experience and an excellent track-record for success. She specializes in helping small-business owners get the national media attention they need via targeted public-relations and SEO copywriting efforts. Melanie offers tips and insights via her blog and monthly newsletter, and she provides in-depth training presentations to various businesses and organizations nationwide. A magna cum laude graduate of the prestigious UCLA School of Theater, Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. Melanie only accepts a limited number of clients. Then, she acts as an extension of your team, provides the individual attention you deserve and uses her in-the-trench... Melanie Rembrandt and her team of experts can help your small business boost sales, credibility and awareness. As the founder of Rembrandt Communications, LLC, Melanie is a public-relations consultant, SEO copywriter and published writer with over 15 years of extensive experience and an excellent track-record for success. She specializes in helping small-business owners get the national media attention they need via targeted public-relations and SEO copywriting efforts. Melanie offers tips and insights via her blog and monthly newsletter, and she provides in-depth training presentations to various businesses and organizations nationwide. A magna cum laude graduate of the prestigious UCLA School of Theater, Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. Melanie only accepts a limited number of clients. Then, she acts as an extension of your team, provides the individual attention you deserve and uses her in-the-trenches media relations and SEO copywriting experience to help your business succeed. Check out Melanie’s brand new program, “Secrets of Becoming a Publicist,“here: http://bit.ly/PRProgram And with over 200 published articles related to e-commerce, technology, HR, small business, entertainment, and more, Melanie is also a member of the following organizations: Melanie Rembrandt and her team of experts can help your small business boost sales, credibility and awareness. As the founder of Rembrandt Communications, LLC, Melanie is a public-relations consultant, SEO copywriter and published writer with over 15 years of extensive experience and an excellent track-record for success. She specializes in helping small-business owners get the national media attention they need via targeted public-relations and SEO copywriting efforts. Melanie offers tips and insights via her blog and monthly newsletter, and she provides in-depth training presentations to various businesses and organizations nationwide. A magna cum laude graduate of the prestigious UCLA School of Theater, Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. Melanie only accepts a limited number of clients. Then, she acts as an extension of your team, provides the individual attention you deserve and uses her in-the-trenches media relations and SEO copywriting experience to help your business succeed. Check out Melanie’s brand new program, “Secrets of Becoming a Publicist,“here: http://bit.ly/PRProgram And with over 200 published articles related to e-commerce, technology, HR, small business, entertainment, and more, Melanie is also a member of the following organizations: tag:odeo.com,2009-07-14,24809233 Tue, 14 Jul 2009 21:57:17 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24926872-Surving-the-Real-Estate-Downturn-with-Loraine-Dyson She is the founder and principal of Dynasty Consultants, —The firm is dedicated to creative thinking and solutions for clients with business and lifestyle challenges. A celebrated presenter, author and speaker, a television show host—-she’s been voted “Realtor of the Year” by the San Diego North County Association of Realtors. Loraine is the founder and principal of Dynasty Consultants, based in Rancho Santa Fe, CA. The firm is dedicated to creative thinking and solutions for clients with business and lifestyle challenges. Prior to opening her consulting firm, she and her husband, Robert, led Dyson & Dyson Real Estate to a prominent position in the San Diego, Las Vegas and Palm Springs markets. Dyson hosted the firm’s half hour real estate show, Dyson & Dyson’s Best of the Best for over four years which aired in three markets, and has been a guest of television show, “Desert Business”, sharing her recently published book ... She is the founder and principal of Dynasty Consultants, —The firm is dedicated to creative thinking and solutions for clients with business and lifestyle challenges. A celebrated presenter, author and speaker, a television show host—-she’s been voted “Realtor of the Year” by the San Diego North County Association of Realtors. Loraine is the founder and principal of Dynasty Consultants, based in Rancho Santa Fe, CA. The firm is dedicated to creative thinking and solutions for clients with business and lifestyle challenges. Prior to opening her consulting firm, she and her husband, Robert, led Dyson & Dyson Real Estate to a prominent position in the San Diego, Las Vegas and Palm Springs markets. Dyson hosted the firm’s half hour real estate show, Dyson & Dyson’s Best of the Best for over four years which aired in three markets, and has been a guest of television show, “Desert Business”, sharing her recently published book “A Woman in Real Estate”. She founded the Dyson & Dyson Charitable Foundation in 2000, which has granted over $750,000 to worthwhile local charities. In addition, Loraine sits on the Cardiovascular Disease Foundation Board and the National Charity League. Her efforts on various fundraisers have helped raise millions for various philanthropies. Loraine has been recognized as a “Woman of the Year” by the Soroptimists, “Realtor of the Year”, but the San Diego North County Association of Realtors and has been the featured Speaker for several Women Leaders Forum events in Palm Springs. She has served as an Expert Panel Facilitator for Real Estate Boards and Master of Ceremonies for numerous real estate events. Loraine is a positive personality with a genuinely optimistic viewpoint. She and her family live in Rancho Santa Fe, California. She is the founder and principal of Dynasty Consultants, —The firm is dedicated to creative thinking and solutions for clients with business and lifestyle challenges. A celebrated presenter, author and speaker, a television show host—-she’s been voted “Realtor of the Year” by the San Diego North County Association of Realtors. Loraine is the founder and principal of Dynasty Consultants, based in Rancho Santa Fe, CA. The firm is dedicated to creative thinking and solutions for clients with business and lifestyle challenges. Prior to opening her consulting firm, she and her husband, Robert, led Dyson & Dyson Real Estate to a prominent position in the San Diego, Las Vegas and Palm Springs markets. Dyson hosted the firm’s half hour real estate show, Dyson & Dyson’s Best of the Best for over four years which aired in three markets, and has been a guest of television show, “Desert Business”, sharing her recently published book “A Woman in Real Estate”. She founded the Dyson & Dyson Charitable Foundation in 2000, which has granted over $750,000 to worthwhile local charities. In addition, Loraine sits on the Cardiovascular Disease Foundation Board and the National Charity League. Her efforts on various fundraisers have helped raise millions for various philanthropies. Loraine has been recognized as a “Woman of the Year” by the Soroptimists, “Realtor of the Year”, but the San Diego North County Association of Realtors and has been the featured Speaker for several Women Leaders Forum events in Palm Springs. She has served as an Expert Panel Facilitator for Real Estate Boards and Master of Ceremonies for numerous real estate events. Loraine is a positive personality with a genuinely optimistic viewpoint. She and her family live in Rancho Santa Fe, California. tag:odeo.com,2009-07-12,24926872 Sun, 12 Jul 2009 22:51:46 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24797225-Surving-the-Real-Estate-Downturn-with-Loraine-Dyson She is the founder and principal of Dynasty Consultants, —The firm is dedicated to creative thinking and solutions for clients with business and lifestyle challenges. A celebrated presenter, author and speaker, a television show host—-she’s been voted “Realtor of the Year” by the San Diego North County Association of Realtors. Loraine is the founder and principal of Dynasty Consultants, based in Rancho Santa Fe, CA. The firm is dedicated to creative thinking and solutions for clients with business and lifestyle challenges. Prior to opening her consulting firm, she and her husband, Robert, led Dyson & Dyson Real Estate to a prominent position in the San Diego, Las Vegas and Palm Springs markets. Dyson hosted the firm’s half hour real estate show, Dyson & Dyson’s Best of the Best for over four years which aired in three markets, and has been a guest of television show, “Desert Business”, sharing her recently published book ... She is the founder and principal of Dynasty Consultants, —The firm is dedicated to creative thinking and solutions for clients with business and lifestyle challenges. A celebrated presenter, author and speaker, a television show host—-she’s been voted “Realtor of the Year” by the San Diego North County Association of Realtors. Loraine is the founder and principal of Dynasty Consultants, based in Rancho Santa Fe, CA. The firm is dedicated to creative thinking and solutions for clients with business and lifestyle challenges. Prior to opening her consulting firm, she and her husband, Robert, led Dyson & Dyson Real Estate to a prominent position in the San Diego, Las Vegas and Palm Springs markets. Dyson hosted the firm’s half hour real estate show, Dyson & Dyson’s Best of the Best for over four years which aired in three markets, and has been a guest of television show, “Desert Business”, sharing her recently published book “A Woman in Real Estate”. She founded the Dyson & Dyson Charitable Foundation in 2000, which has granted over $750,000 to worthwhile local charities. In addition, Loraine sits on the Cardiovascular Disease Foundation Board and the National Charity League. Her efforts on various fundraisers have helped raise millions for various philanthropies. Loraine has been recognized as a “Woman of the Year” by the Soroptimists, “Realtor of the Year”, but the San Diego North County Association of Realtors and has been the featured Speaker for several Women Leaders Forum events in Palm Springs. She has served as an Expert Panel Facilitator for Real Estate Boards and Master of Ceremonies for numerous real estate events. Loraine is a positive personality with a genuinely optimistic viewpoint. She and her family live in Rancho Santa Fe, California. She is the founder and principal of Dynasty Consultants, —The firm is dedicated to creative thinking and solutions for clients with business and lifestyle challenges. A celebrated presenter, author and speaker, a television show host—-she’s been voted “Realtor of the Year” by the San Diego North County Association of Realtors. Loraine is the founder and principal of Dynasty Consultants, based in Rancho Santa Fe, CA. The firm is dedicated to creative thinking and solutions for clients with business and lifestyle challenges. Prior to opening her consulting firm, she and her husband, Robert, led Dyson & Dyson Real Estate to a prominent position in the San Diego, Las Vegas and Palm Springs markets. Dyson hosted the firm’s half hour real estate show, Dyson & Dyson’s Best of the Best for over four years which aired in three markets, and has been a guest of television show, “Desert Business”, sharing her recently published book “A Woman in Real Estate”. She founded the Dyson & Dyson Charitable Foundation in 2000, which has granted over $750,000 to worthwhile local charities. In addition, Loraine sits on the Cardiovascular Disease Foundation Board and the National Charity League. Her efforts on various fundraisers have helped raise millions for various philanthropies. Loraine has been recognized as a “Woman of the Year” by the Soroptimists, “Realtor of the Year”, but the San Diego North County Association of Realtors and has been the featured Speaker for several Women Leaders Forum events in Palm Springs. She has served as an Expert Panel Facilitator for Real Estate Boards and Master of Ceremonies for numerous real estate events. Loraine is a positive personality with a genuinely optimistic viewpoint. She and her family live in Rancho Santa Fe, California. tag:odeo.com,2009-07-12,24797225 Sun, 12 Jul 2009 22:51:28 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24778962-The-Small-Business-Company-with-Dave-Larson DAVID LARSON, PRESIDENT Co-Founder and President David Larson has spent nearly 40 years as an entrepreneur and worked for employers in roles as varied as start-ups, hi-tech, low-tech, and divisions of major corporations. He is a published author and sought-after for his expertise in marketing, promotions, sales, distribution and operations. His work experience with divisions of DuPont, American Express, Kodak, Gerber Scientific and Agfa also honed his global branding and marketing skills. He is married, has two daughters, three granddaughters, and is an avid softball and racquetball player, writer and songwriter. THE SMALL BUSINESS COMPANY Founded in November 2002, The Small Business Company’s vision remains to build “the small business brand” by providing affordable and powerful products (books and interactive CDs) and services to over 50 million small and home based business owners. With a new business starting every 3 seconds in America (and every 3.1 seconds, o... DAVID LARSON, PRESIDENT Co-Founder and President David Larson has spent nearly 40 years as an entrepreneur and worked for employers in roles as varied as start-ups, hi-tech, low-tech, and divisions of major corporations. He is a published author and sought-after for his expertise in marketing, promotions, sales, distribution and operations. His work experience with divisions of DuPont, American Express, Kodak, Gerber Scientific and Agfa also honed his global branding and marketing skills. He is married, has two daughters, three granddaughters, and is an avid softball and racquetball player, writer and songwriter. THE SMALL BUSINESS COMPANY Founded in November 2002, The Small Business Company’s vision remains to build “the small business brand” by providing affordable and powerful products (books and interactive CDs) and services to over 50 million small and home based business owners. With a new business starting every 3 seconds in America (and every 3.1 seconds, one dies), the Company also provides the tools and guidance necessary for a want-to-be entrepreneurs to quickly start a new business—-from their home or from a storefront. Additionally, the Company offers insightful and affordable coaching—- unlike anything on the market today —-to give small business owners a trusted “partner” to walk in step with them on their pressing problems. DAVID LARSON, PRESIDENT Co-Founder and President David Larson has spent nearly 40 years as an entrepreneur and worked for employers in roles as varied as start-ups, hi-tech, low-tech, and divisions of major corporations. He is a published author and sought-after for his expertise in marketing, promotions, sales, distribution and operations. His work experience with divisions of DuPont, American Express, Kodak, Gerber Scientific and Agfa also honed his global branding and marketing skills. He is married, has two daughters, three granddaughters, and is an avid softball and racquetball player, writer and songwriter. THE SMALL BUSINESS COMPANY Founded in November 2002, The Small Business Company’s vision remains to build “the small business brand” by providing affordable and powerful products (books and interactive CDs) and services to over 50 million small and home based business owners. With a new business starting every 3 seconds in America (and every 3.1 seconds, one dies), the Company also provides the tools and guidance necessary for a want-to-be entrepreneurs to quickly start a new business—-from their home or from a storefront. Additionally, the Company offers insightful and affordable coaching—- unlike anything on the market today —-to give small business owners a trusted “partner” to walk in step with them on their pressing problems. tag:odeo.com,2009-07-09,24778962 Thu, 09 Jul 2009 20:10:36 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24926875-Funding-Road-Map-with-Ruth-Hedges Ruth Hedges created this system—-the first fully online business planning system alternative, for planning, benchmarking, and collaborating on a video elevator pitch for a business startup—-or even a business in a growth stage that’s looking to raise capital. She’s appeared on ABC’s Home Show, and the Financial News Network has featured her as well in a two part series for their show American Entrepreneur. Here are some questions that guided this interview segment: 1. Where did the idea to create funding roadmap come from? 2. Is their anything out their in the market like the Fundingroadmap? 3. What are some of the typical sources of capital for small business—-and perhaps some things to know about each of them? 4. Aside from a recessionary environment or challenging economic cycle that might be happening at a given time—-Why is it so difficult for small business people to raise capital? 5. How does your system, Fund Road Map, help business ... Ruth Hedges created this system—-the first fully online business planning system alternative, for planning, benchmarking, and collaborating on a video elevator pitch for a business startup—-or even a business in a growth stage that’s looking to raise capital. She’s appeared on ABC’s Home Show, and the Financial News Network has featured her as well in a two part series for their show American Entrepreneur. Here are some questions that guided this interview segment: 1. Where did the idea to create funding roadmap come from? 2. Is their anything out their in the market like the Fundingroadmap? 3. What are some of the typical sources of capital for small business—-and perhaps some things to know about each of them? 4. Aside from a recessionary environment or challenging economic cycle that might be happening at a given time—-Why is it so difficult for small business people to raise capital? 5. How does your system, Fund Road Map, help business owners raise the capital they need? 6. What’s the experience of using the system like——how does it work? 7. What are some of the benefits—-beyond raising capital itself, for a business owner who gets online with your business planning system? 8. What’s on the horizon in terms of growth for funding road map——where are you today and where do you want to be with the project? Ruth Hedges created this system—-the first fully online business planning system alternative, for planning, benchmarking, and collaborating on a video elevator pitch for a business startup—-or even a business in a growth stage that’s looking to raise capital. She’s appeared on ABC’s Home Show, and the Financial News Network has featured her as well in a two part series for their show American Entrepreneur. Here are some questions that guided this interview segment: 1. Where did the idea to create funding roadmap come from? 2. Is their anything out their in the market like the Fundingroadmap? 3. What are some of the typical sources of capital for small business—-and perhaps some things to know about each of them? 4. Aside from a recessionary environment or challenging economic cycle that might be happening at a given time—-Why is it so difficult for small business people to raise capital? 5. How does your system, Fund Road Map, help business owners raise the capital they need? 6. What’s the experience of using the system like——how does it work? 7. What are some of the benefits—-beyond raising capital itself, for a business owner who gets online with your business planning system? 8. What’s on the horizon in terms of growth for funding road map——where are you today and where do you want to be with the project? tag:odeo.com,2009-06-30,24926875 Tue, 30 Jun 2009 22:25:19 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24740234-Funding-Road-Map-with-Ruth-Hedges Ruth Hedges created this system—-the first fully online business planning system alternative, for planning, benchmarking, and collaborating on a video elevator pitch for a business startup—-or even a business in a growth stage that’s looking to raise capital. She’s appeared on ABC’s Home Show, and the Financial News Network has featured her as well in a two part series for their show American Entrepreneur. Here are some question that guided this interbiew segment: 1. Where did the idea to create funding roadmap come from? 2. Is their anything out their in the market like the Fundingroadmap? 3. What are some of the typical sources of capital for small business—-and perhaps some things to know about each of them? 4. Aside from a recessionary environment or challenging economic cycle that might be happening at a given time—-Why is it so difficult for small business people to raise capital? 5. How does your system, Fund Road Map, help business o... Ruth Hedges created this system—-the first fully online business planning system alternative, for planning, benchmarking, and collaborating on a video elevator pitch for a business startup—-or even a business in a growth stage that’s looking to raise capital. She’s appeared on ABC’s Home Show, and the Financial News Network has featured her as well in a two part series for their show American Entrepreneur. Here are some question that guided this interbiew segment: 1. Where did the idea to create funding roadmap come from? 2. Is their anything out their in the market like the Fundingroadmap? 3. What are some of the typical sources of capital for small business—-and perhaps some things to know about each of them? 4. Aside from a recessionary environment or challenging economic cycle that might be happening at a given time—-Why is it so difficult for small business people to raise capital? 5. How does your system, Fund Road Map, help business owners raise the capital they need? 6. What’s the experience of using the system like—how does it work? 7. What are some of the benefits—beyond raising capital itself, for a business owner who gets online with your business planning system? 8. What’s on the horizon in terms of growth for funding road map—where are you today and where do you want to be with the project? Ruth Hedges created this system—-the first fully online business planning system alternative, for planning, benchmarking, and collaborating on a video elevator pitch for a business startup—-or even a business in a growth stage that’s looking to raise capital. She’s appeared on ABC’s Home Show, and the Financial News Network has featured her as well in a two part series for their show American Entrepreneur. Here are some question that guided this interbiew segment: 1. Where did the idea to create funding roadmap come from? 2. Is their anything out their in the market like the Fundingroadmap? 3. What are some of the typical sources of capital for small business—-and perhaps some things to know about each of them? 4. Aside from a recessionary environment or challenging economic cycle that might be happening at a given time—-Why is it so difficult for small business people to raise capital? 5. How does your system, Fund Road Map, help business owners raise the capital they need? 6. What’s the experience of using the system like—how does it work? 7. What are some of the benefits—beyond raising capital itself, for a business owner who gets online with your business planning system? 8. What’s on the horizon in terms of growth for funding road map—where are you today and where do you want to be with the project? tag:odeo.com,2009-06-30,24740234 Tue, 30 Jun 2009 22:25:12 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24748192-Funding-Road-Map-with-Ruth-Hedges Ruth Hedges created this system—-the first fully online business planning system alternative, for planning, benchmarking, and collaborating on a video elevator pitch for a business startup—-or even a business in a growth stage that’s looking to raise capital. She’s appeared on ABC’s Home Show, and the Financial News Network has featured her as well in a two part series for their show American Entrepreneur. Here are some questions that guided this interview segment: 1. Where did the idea to create funding roadmap come from? 2. Is their anything out their in the market like the Fundingroadmap? 3. What are some of the typical sources of capital for small business—-and perhaps some things to know about each of them? 4. Aside from a recessionary environment or challenging economic cycle that might be happening at a given time—-Why is it so difficult for small business people to raise capital? 5. How does your system, Fund Road Map, help business ... Ruth Hedges created this system—-the first fully online business planning system alternative, for planning, benchmarking, and collaborating on a video elevator pitch for a business startup—-or even a business in a growth stage that’s looking to raise capital. She’s appeared on ABC’s Home Show, and the Financial News Network has featured her as well in a two part series for their show American Entrepreneur. Here are some questions that guided this interview segment: 1. Where did the idea to create funding roadmap come from? 2. Is their anything out their in the market like the Fundingroadmap? 3. What are some of the typical sources of capital for small business—-and perhaps some things to know about each of them? 4. Aside from a recessionary environment or challenging economic cycle that might be happening at a given time—-Why is it so difficult for small business people to raise capital? 5. How does your system, Fund Road Map, help business owners raise the capital they need? 6. What’s the experience of using the system like——how does it work? 7. What are some of the benefits—-beyond raising capital itself, for a business owner who gets online with your business planning system? 8. What’s on the horizon in terms of growth for funding road map——where are you today and where do you want to be with the project? Ruth Hedges created this system—-the first fully online business planning system alternative, for planning, benchmarking, and collaborating on a video elevator pitch for a business startup—-or even a business in a growth stage that’s looking to raise capital. She’s appeared on ABC’s Home Show, and the Financial News Network has featured her as well in a two part series for their show American Entrepreneur. Here are some questions that guided this interview segment: 1. Where did the idea to create funding roadmap come from? 2. Is their anything out their in the market like the Fundingroadmap? 3. What are some of the typical sources of capital for small business—-and perhaps some things to know about each of them? 4. Aside from a recessionary environment or challenging economic cycle that might be happening at a given time—-Why is it so difficult for small business people to raise capital? 5. How does your system, Fund Road Map, help business owners raise the capital they need? 6. What’s the experience of using the system like——how does it work? 7. What are some of the benefits—-beyond raising capital itself, for a business owner who gets online with your business planning system? 8. What’s on the horizon in terms of growth for funding road map——where are you today and where do you want to be with the project? tag:odeo.com,2009-06-30,24748192 Tue, 30 Jun 2009 22:25:04 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24740235-Marketing-With-Kent-Covington Joining us from his offices in Oakwood, GA to talk about common marketing mistakes that small businesses make is Kent Covington…Here are some of the questions that guided this segment: 1. It seems your career in radio may have led you to the world of small business marketing. How did the work you did in radio inform the work you’re now doing for small businesses? 2. What’s missing from the way small businesses approach the matter of marketing? 3. You’ve have constructed a step-by-step process to help small businesses called the Marketing Map. If you would, please give us a tour of the Marketing Map, what it is and how it works? a. FOCUS b. POSITION c. FRAMEWORK MARKETING d. MASTER THE WEB e. PR & AFFILIATE MARKETING f. SALES & REFERRAL MKTG g. ADVERTISE 4. You’ve produced segments for The Dave Ramsey Show and for Money Matters with Howard Dayton—-what kind of work did you do with these shows and what was your own “take-away” fr... Joining us from his offices in Oakwood, GA to talk about common marketing mistakes that small businesses make is Kent Covington…Here are some of the questions that guided this segment: 1. It seems your career in radio may have led you to the world of small business marketing. How did the work you did in radio inform the work you’re now doing for small businesses? 2. What’s missing from the way small businesses approach the matter of marketing? 3. You’ve have constructed a step-by-step process to help small businesses called the Marketing Map. If you would, please give us a tour of the Marketing Map, what it is and how it works? a. FOCUS b. POSITION c. FRAMEWORK MARKETING d. MASTER THE WEB e. PR & AFFILIATE MARKETING f. SALES & REFERRAL MKTG g. ADVERTISE 4. You’ve produced segments for The Dave Ramsey Show and for Money Matters with Howard Dayton—-what kind of work did you do with these shows and what was your own “take-away” from that money-centric journalism experience? 5. Tell us about Embark Business Advancement—-what does your company do? Joining us from his offices in Oakwood, GA to talk about common marketing mistakes that small businesses make is Kent Covington…Here are some of the questions that guided this segment: 1. It seems your career in radio may have led you to the world of small business marketing. How did the work you did in radio inform the work you’re now doing for small businesses? 2. What’s missing from the way small businesses approach the matter of marketing? 3. You’ve have constructed a step-by-step process to help small businesses called the Marketing Map. If you would, please give us a tour of the Marketing Map, what it is and how it works? a. FOCUS b. POSITION c. FRAMEWORK MARKETING d. MASTER THE WEB e. PR & AFFILIATE MARKETING f. SALES & REFERRAL MKTG g. ADVERTISE 4. You’ve produced segments for The Dave Ramsey Show and for Money Matters with Howard Dayton—-what kind of work did you do with these shows and what was your own “take-away” from that money-centric journalism experience? 5. Tell us about Embark Business Advancement—-what does your company do? tag:odeo.com,2009-06-25,24740235 Thu, 25 Jun 2009 17:29:04 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24740236-Content-Rich-with-Jon-Wuebben Jon offered a very practical insight about the SEO process for any website. Here are some of the questions that guided this interview segment: 1. Why did you write Content Rich? 2. Why should businesses buy this book, how can it make a difference in their marketing plans? 3. How are ad agencies and search marketing firms doing a dis-service to their clients? 4. Why are the techniques you discuss perfect for companies facing shrinking marketing budgets in a recessionary economy? 5. What would you tell a company that hasn’t written much content or started down the path to writing articles, press releases, site content and other types of online copy? 6. What are keywords and how do you perform keyword research? 7. What’s the future of online content and online marketing in general would you say? 8. Why is this copywriting book better than the rest out there? How is it different? 9. What are “meta tags” and how do they play a role in SEO copywriting? 10. What is &#8220... Jon offered a very practical insight about the SEO process for any website. Here are some of the questions that guided this interview segment: 1. Why did you write Content Rich? 2. Why should businesses buy this book, how can it make a difference in their marketing plans? 3. How are ad agencies and search marketing firms doing a dis-service to their clients? 4. Why are the techniques you discuss perfect for companies facing shrinking marketing budgets in a recessionary economy? 5. What would you tell a company that hasn’t written much content or started down the path to writing articles, press releases, site content and other types of online copy? 6. What are keywords and how do you perform keyword research? 7. What’s the future of online content and online marketing in general would you say? 8. Why is this copywriting book better than the rest out there? How is it different? 9. What are “meta tags” and how do they play a role in SEO copywriting? 10. What is “Search Engine Optimization”? 11. How do you perform competitive research online? 12. How do blogs fit into the SEO copywriting universe? 13. How would you go about doing a content analysis on a website? 14. What are some of the tricks of SEO copywriting? Jon offered a very practical insight about the SEO process for any website. Here are some of the questions that guided this interview segment: 1. Why did you write Content Rich? 2. Why should businesses buy this book, how can it make a difference in their marketing plans? 3. How are ad agencies and search marketing firms doing a dis-service to their clients? 4. Why are the techniques you discuss perfect for companies facing shrinking marketing budgets in a recessionary economy? 5. What would you tell a company that hasn’t written much content or started down the path to writing articles, press releases, site content and other types of online copy? 6. What are keywords and how do you perform keyword research? 7. What’s the future of online content and online marketing in general would you say? 8. Why is this copywriting book better than the rest out there? How is it different? 9. What are “meta tags” and how do they play a role in SEO copywriting? 10. What is “Search Engine Optimization”? 11. How do you perform competitive research online? 12. How do blogs fit into the SEO copywriting universe? 13. How would you go about doing a content analysis on a website? 14. What are some of the tricks of SEO copywriting? tag:odeo.com,2009-06-23,24740236 Tue, 23 Jun 2009 22:37:50 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24740238-Bruce-Freeman-The-Small-Business-Professor Today, Bruce is embarking upon a national radio appearance campaign to inform small business owners regarding President Barak Obama’s Small Business initiatives and their impact on small business in today’s economy. 1. Before we dive into Obama’s Stimulus Package—You’re the author of Birthing the Elephant—-what’s your book all about? 2. Okay—-let’s shift to the Stimulus Package—-if you would, give us a quick overview of the economic stimulus package for small business…. a. Help firms obtain the loans they need to meet day to day operations b. Make important short term operations and meet payrolls 3. What are some of the key programs included in the package? a. Business Stabilization b. Microloans c. Refinancing 4. How do the incentives included in the package provide the catalyst for business growth? a. Tax cuts for small owners are aimed at encouraging people to spend more money 5. Let’s talk about the geograph... Today, Bruce is embarking upon a national radio appearance campaign to inform small business owners regarding President Barak Obama’s Small Business initiatives and their impact on small business in today’s economy. 1. Before we dive into Obama’s Stimulus Package—You’re the author of Birthing the Elephant—-what’s your book all about? 2. Okay—-let’s shift to the Stimulus Package—-if you would, give us a quick overview of the economic stimulus package for small business…. a. Help firms obtain the loans they need to meet day to day operations b. Make important short term operations and meet payrolls 3. What are some of the key programs included in the package? a. Business Stabilization b. Microloans c. Refinancing 4. How do the incentives included in the package provide the catalyst for business growth? a. Tax cuts for small owners are aimed at encouraging people to spend more money 5. Let’s talk about the geography—-do some regions in the US benefit more from the stimulus package than others? a. Certain SBA loans do target particular areas 6. I know you’re getting feedback from your Scripps Howard Column—-what are you hearing the street about the Stimulus? Today, Bruce is embarking upon a national radio appearance campaign to inform small business owners regarding President Barak Obama’s Small Business initiatives and their impact on small business in today’s economy. 1. Before we dive into Obama’s Stimulus Package—You’re the author of Birthing the Elephant—-what’s your book all about? 2. Okay—-let’s shift to the Stimulus Package—-if you would, give us a quick overview of the economic stimulus package for small business…. a. Help firms obtain the loans they need to meet day to day operations b. Make important short term operations and meet payrolls 3. What are some of the key programs included in the package? a. Business Stabilization b. Microloans c. Refinancing 4. How do the incentives included in the package provide the catalyst for business growth? a. Tax cuts for small owners are aimed at encouraging people to spend more money 5. Let’s talk about the geography—-do some regions in the US benefit more from the stimulus package than others? a. Certain SBA loans do target particular areas 6. I know you’re getting feedback from your Scripps Howard Column—-what are you hearing the street about the Stimulus? tag:odeo.com,2009-06-22,24740238 Mon, 22 Jun 2009 09:59:52 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24800744-Bruce-Freeman-The-Small-Business-Professor Today, Bruce is embarking upon a national radio appearance campaign to inform small business owners regarding President Barak Obama’s Small Business initiatives and their impact on small business in today’s economy. 1. Before we dive into Obama’s Stimulus Package—You’re the author of Birthing the Elephant—-what’s your book all about? 2. Okay—-let’s shift to the Stimulus Package—-if you would, give us a quick overview of the economic stimulus package for small business…. a. Help firms obtain the loans they need to meet day to day operations b. Make important short term operations and meet payrolls 3. What are some of the key programs included in the package? a. Business Stabilization b. Microloans c. Refinancing 4. How do the incentives included in the package provide the catalyst for business growth? a. Tax cuts for small owners are aimed at encouraging people to spend more money 5. Let’s talk about the geograph... Today, Bruce is embarking upon a national radio appearance campaign to inform small business owners regarding President Barak Obama’s Small Business initiatives and their impact on small business in today’s economy. 1. Before we dive into Obama’s Stimulus Package—You’re the author of Birthing the Elephant—-what’s your book all about? 2. Okay—-let’s shift to the Stimulus Package—-if you would, give us a quick overview of the economic stimulus package for small business…. a. Help firms obtain the loans they need to meet day to day operations b. Make important short term operations and meet payrolls 3. What are some of the key programs included in the package? a. Business Stabilization b. Microloans c. Refinancing 4. How do the incentives included in the package provide the catalyst for business growth? a. Tax cuts for small owners are aimed at encouraging people to spend more money 5. Let’s talk about the geography—-do some regions in the US benefit more from the stimulus package than others? a. Certain SBA loans do target particular areas 6. I know you’re getting feedback from your Scripps Howard Column—-what are you hearing the street about the Stimulus? Today, Bruce is embarking upon a national radio appearance campaign to inform small business owners regarding President Barak Obama’s Small Business initiatives and their impact on small business in today’s economy. 1. Before we dive into Obama’s Stimulus Package—You’re the author of Birthing the Elephant—-what’s your book all about? 2. Okay—-let’s shift to the Stimulus Package—-if you would, give us a quick overview of the economic stimulus package for small business…. a. Help firms obtain the loans they need to meet day to day operations b. Make important short term operations and meet payrolls 3. What are some of the key programs included in the package? a. Business Stabilization b. Microloans c. Refinancing 4. How do the incentives included in the package provide the catalyst for business growth? a. Tax cuts for small owners are aimed at encouraging people to spend more money 5. Let’s talk about the geography—-do some regions in the US benefit more from the stimulus package than others? a. Certain SBA loans do target particular areas 6. I know you’re getting feedback from your Scripps Howard Column—-what are you hearing the street about the Stimulus? tag:odeo.com,2009-06-22,24800744 Mon, 22 Jun 2009 09:59:42 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism http://www.odeo.com/episodes/24740240-Save-Money-with-JD-Heiden How we help you— Find hidden profits through our proprietary purchasing processes and cost reduction methodologies Focus on non-core operating expenses which client personnel are generally too busy or lack the expertise to do Work on a no-risk contingent fee basis — No savings, No fee What’s in it for you? Increased profitability and company valuation Access to our experts who average 15-20 years of category specific experience Minimal investment of your time Average cost savings of 20% Average payback over 2 years is over $10K/hour invested by client Representative categories we review- o Freight and Courier Services o Voice and Data Communications o Merchant Card Fees o Office Consumables o Leased Equipment o Printing o Janitorial and Cleaning Supplies o Waste and recycling o Payroll Processing o Temporary Personnel o Factory Consumables o Document Storage o Packaging o Other Categories upon request Sample Case Studies Saved 23% on a $450,000 parcel freight spend... How we help you— Find hidden profits through our proprietary purchasing processes and cost reduction methodologies Focus on non-core operating expenses which client personnel are generally too busy or lack the expertise to do Work on a no-risk contingent fee basis — No savings, No fee What’s in it for you? Increased profitability and company valuation Access to our experts who average 15-20 years of category specific experience Minimal investment of your time Average cost savings of 20% Average payback over 2 years is over $10K/hour invested by client Representative categories we review- o Freight and Courier Services o Voice and Data Communications o Merchant Card Fees o Office Consumables o Leased Equipment o Printing o Janitorial and Cleaning Supplies o Waste and recycling o Payroll Processing o Temporary Personnel o Factory Consumables o Document Storage o Packaging o Other Categories upon request Sample Case Studies Saved 23% on a $450,000 parcel freight spend with incumbent supplier Saved 32% on a $122,000 office supplies spend with a new supplier Saved 32% on a $152,000 merchant card processing fee spend with new supplier Saved 51% on a $105,000 telecom spend with incumbent supplier Saved 30% on a $763,000 telecom spend with a new supplier Saved 18% on a $1.5MM freight spend with the incumbent supplier Another way to think about it—- 20% savings on a $250,000 spend would equate to an additional $500,000 in revenue assuming a 10% profit margin For further information contact: J.D. Heiden, Director 786-522-4268 jheiden@expensereduction.com How we help you— Find hidden profits through our proprietary purchasing processes and cost reduction methodologies Focus on non-core operating expenses which client personnel are generally too busy or lack the expertise to do Work on a no-risk contingent fee basis — No savings, No fee What’s in it for you? Increased profitability and company valuation Access to our experts who average 15-20 years of category specific experience Minimal investment of your time Average cost savings of 20% Average payback over 2 years is over $10K/hour invested by client Representative categories we review- o Freight and Courier Services o Voice and Data Communications o Merchant Card Fees o Office Consumables o Leased Equipment o Printing o Janitorial and Cleaning Supplies o Waste and recycling o Payroll Processing o Temporary Personnel o Factory Consumables o Document Storage o Packaging o Other Categories upon request Sample Case Studies Saved 23% on a $450,000 parcel freight spend with incumbent supplier Saved 32% on a $122,000 office supplies spend with a new supplier Saved 32% on a $152,000 merchant card processing fee spend with new supplier Saved 51% on a $105,000 telecom spend with incumbent supplier Saved 30% on a $763,000 telecom spend with a new supplier Saved 18% on a $1.5MM freight spend with the incumbent supplier Another way to think about it—- 20% savings on a $250,000 spend would equate to an additional $500,000 in revenue assuming a 10% profit margin For further information contact: J.D. Heiden, Director 786-522-4268 jheiden@expensereduction.com tag:odeo.com,2009-06-18,24740240 Thu, 18 Jun 2009 04:00:41 -0700 no Smallbiz Brain productivity networking Branding Sales communication marketing management entrepreneurism