http://www.odeo.com/channels/2118702-SEM-Synergy-Search-Engine-Marketing-2-0 no Search Engine Marketing formulated for Web 2.0 Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to listener questions and our favorite experts and voices in search talking about what they know best. SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for news, SEO tactics and trends, along with input from high-profile experts. Search Engine Marketing formulated for Web 2.0 Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to listener questions and our favorite experts and voices in search talking about what they know best. SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for news, SEO tactics and trends, along with input from high-profile experts. SEM Synergy - Search Engine Marketing 2.0 en 40 Thu, 10 Dec 2009 11:18:29 -0800 Thu, 10 Dec 2009 11:18:29 -0800 Webmaster Radio Internet, radio, marketing, search, Clay, SEO, Engine, Webmaster, optimization, bruce Marketing Internet radio search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/25520501-Tips-from-Bruce-Clay-on-SEOToolSet-SEO-training Bruce, Virgina, Susan give a full overview of the SEOToolSet. Then team explains step by step walk through as well as how fast the new Beta of the SEOToolSet and that it has be rebuilt from the ground up with speed and usability in mind. Bruce, Virgina, Susan give a full overview of the SEOToolSet. Then team explains step by step walk through as well as how fast the new Beta of the SEOToolSet and that it has be rebuilt from the ground up with speed and usability in mind. Bruce, Virgina, Susan give a full overview of the SEOToolSet. Then team explains step by step walk through as well as how fast the new Beta of the SEOToolSet and that it has be rebuilt from the ground up with speed and usability in mind. tag:odeo.com,2009-12-10,25520501 Thu, 10 Dec 2009 11:18:29 -0800 no SEM Synergy - Search Engine Marketing 2.0 Episodes Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/25536933-New-SEOToolSet-Release Bruce, Virgina, and Susan give a full overview of the SEOToolSet, including a step by step walkthrough of the new Beta release of SEOToolSet and how it was rebuilt from the ground up with speed and usability in mind. Bruce, Virgina, and Susan give a full overview of the SEOToolSet, including a step by step walkthrough of the new Beta release of SEOToolSet and how it was rebuilt from the ground up with speed and usability in mind. Bruce, Virgina, and Susan give a full overview of the SEOToolSet, including a step by step walkthrough of the new Beta release of SEOToolSet and how it was rebuilt from the ground up with speed and usability in mind. tag:odeo.com,2009-12-10,25536933 Thu, 10 Dec 2009 11:18:29 -0800 no SEM Synergy - Search Engine Marketing 2.0 speed, Episodes, beta, usability, Release, SEOToolSet, rebuilt Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/25495299-Ask-com-Evolving-Q-and-A Bruce expresses concern over how Ask.com identifies an expert. What qualifications must be met by experts? How can webmasters and SEOs optimize their odds of being considered expert? Ask.com President Doug Leeds then joins the program to answer those very questions and to explore the need for evolving technology in the question and answer space. Bruce expresses concern over how Ask.com identifies an expert. What qualifications must be met by experts? How can webmasters and SEOs optimize their odds of being considered expert? Ask.com President Doug Leeds then joins the program to answer those very questions and to explore the need for evolving technology in the question and answer space. Bruce expresses concern over how Ask.com identifies an expert. What qualifications must be met by experts? How can webmasters and SEOs optimize their odds of being considered expert? Ask.com President Doug Leeds then joins the program to answer those very questions and to explore the need for evolving technology in the question and answer space. tag:odeo.com,2009-12-01,25495299 Tue, 01 Dec 2009 22:33:07 -0800 no SEM Synergy - Search Engine Marketing 2.0 Technology, Episodes, SEO, question, ask.com, expert, answer, optimize, evolving, identifies Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/25473878-Twitter-Marketing-Tips Bruce, Susan and Virginia consider the effect and efficiency of in-stream Twitter advertising. Internet marketer Michael Gray then talks to Virginia about recommendations for marketing on Twitter. Virginia, Susan and guest co-host Michael Terry share some tips and statistics to optimize content distribution on the microblogging platform. Bruce, Susan and Virginia consider the effect and efficiency of in-stream Twitter advertising. Internet marketer Michael Gray then talks to Virginia about recommendations for marketing on Twitter. Virginia, Susan and guest co-host Michael Terry share some tips and statistics to optimize content distribution on the microblogging platform. Bruce, Susan and Virginia consider the effect and efficiency of in-stream Twitter advertising. Internet marketer Michael Gray then talks to Virginia about recommendations for marketing on Twitter. Virginia, Susan and guest co-host Michael Terry share some tips and statistics to optimize content distribution on the microblogging platform. tag:odeo.com,2009-11-25,25473878 Wed, 25 Nov 2009 14:06:26 -0800 no SEM Synergy - Search Engine Marketing 2.0 tips, twitter, platform, marketing, Episodes, efficiency, content, microblogging, distribution, effect, optimize Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/25473879-Lessons-for-Search-Marketing-in-Europe Susan, Virginia and guest cohost Maryann Robbins go over the latest search headlines including Google Caffeine, Rupert Murdoch saying hell keep Google from indexing News Corp. sites once the media company starts charging for content, and telecom reforms. Plus, Virginia welcomes multinational search marketing expert and cohost of the WebmasterRadio.FM podcast Search Cowboys, Bas van den Beld, to talk about understanding the search economy in light of historical events. Susan, Virginia and guest cohost Maryann Robbins go over the latest search headlines including Google Caffeine, Rupert Murdoch saying hell keep Google from indexing News Corp. sites once the media company starts charging for content, and telecom reforms. Plus, Virginia welcomes multinational search marketing expert and cohost of the WebmasterRadio.FM podcast Search Cowboys, Bas van den Beld, to talk about understanding the search economy in light of historical events. Susan, Virginia and guest cohost Maryann Robbins go over the latest search headlines including Google Caffeine, Rupert Murdoch saying hell keep Google from indexing News Corp. sites once the media company starts charging for content, and telecom reforms. Plus, Virginia welcomes multinational search marketing expert and cohost of the WebmasterRadio.FM podcast Search Cowboys, Bas van den Beld, to talk about understanding the search economy in light of historical events. tag:odeo.com,2009-11-18,25473879 Wed, 18 Nov 2009 16:03:03 -0800 no SEM Synergy - Search Engine Marketing 2.0 podcast, Lessons, search, Episodes, economy, Europe, Search Marketing, rupert murdoch, Google Caffeine, search cowboys, News Corporation Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/25442663-Real-Time-Social-Search Bruce, Susan and Virginia are critical and cautious in light of the potential implications of Bings Twitter and Facebook status update integration and Googles experimental Social Search feature. Ben Behrouzi, CEO of LeapFish, talks to Virginia about the need for far-reaching, relevant and customizable aggregation of data, including rich media, social and real-time content. Bruce, Susan and Virginia are critical and cautious in light of the potential implications of Bings Twitter and Facebook status update integration and Googles experimental Social Search feature. Ben Behrouzi, CEO of LeapFish, talks to Virginia about the need for far-reaching, relevant and customizable aggregation of data, including rich media, social and real-time content. Bruce, Susan and Virginia are critical and cautious in light of the potential implications of Bings Twitter and Facebook status update integration and Googles experimental Social Search feature. Ben Behrouzi, CEO of LeapFish, talks to Virginia about the need for far-reaching, relevant and customizable aggregation of data, including rich media, social and real-time content. tag:odeo.com,2009-11-12,25442663 Thu, 12 Nov 2009 09:55:33 -0800 no SEM Synergy - Search Engine Marketing 2.0 Media, twitter, Facebook, Episodes, real time, social, integration, update, content, bing, status, Leapfish Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/25407714-CNN%E2%80%99s-SEO-and-Redesign The third quarter of 2009 is over and many companies have released their quarterly results. Bruce Clay, Susan Esparza and Virginia Nussey examine the results reported by Google, Yahoo!, Microsoft and IAC for a measurement of the health of the search engines and a reflection on consumer behavior. Google reported revenues of $5.94 billion for the third quarter, an increase of 7% compared to the third quarter of 2008. Yahoo!’s net income nearly tripled to $187 million in the third quarter. Microsoft Corp.’s stock fell 14% to $12.9 billion, topping analysts’ forecasts of $12.3 billion. IAC, which owns Ask.com, reported a year-over-year revenue growth of -9%. Topher Kohan, SEO Coordinator at CNN, then talks to Virginia about the news organization’s newly redesigned Web site. One of the most notable enhancements to the design is the prominence of video, and Topher shares his thoughts on why video is such an important site element today. He also gives his tips on how to involve SEO in onli... The third quarter of 2009 is over and many companies have released their quarterly results. Bruce Clay, Susan Esparza and Virginia Nussey examine the results reported by Google, Yahoo!, Microsoft and IAC for a measurement of the health of the search engines and a reflection on consumer behavior. Google reported revenues of $5.94 billion for the third quarter, an increase of 7% compared to the third quarter of 2008. Yahoo!’s net income nearly tripled to $187 million in the third quarter. Microsoft Corp.’s stock fell 14% to $12.9 billion, topping analysts’ forecasts of $12.3 billion. IAC, which owns Ask.com, reported a year-over-year revenue growth of -9%. Topher Kohan, SEO Coordinator at CNN, then talks to Virginia about the news organization’s newly redesigned Web site. One of the most notable enhancements to the design is the prominence of video, and Topher shares his thoughts on why video is such an important site element today. He also gives his tips on how to involve SEO in online initiatives from the ground up as well as how he has been able to evangelize on behalf of SEO within the large media organization. While CNN is one of the first to focus on video integration on the site, they aren’t the only one that has prioritized videos online. TurnHere, an online video advertising and production company, recently conducted a survey on trends in online video among brands and marketing agencies. Susan doesn’t take the survey at face value because TurnHere provides online video marketing services. However, useful lessons are contained in the insights about top reasons brands develop online video and what prohibits some companies from creating online videos. The third quarter of 2009 is over and many companies have released their quarterly results. Bruce Clay, Susan Esparza and Virginia Nussey examine the results reported by Google, Yahoo!, Microsoft and IAC for a measurement of the health of the search engines and a reflection on consumer behavior. Google reported revenues of $5.94 billion for the third quarter, an increase of 7% compared to the third quarter of 2008. Yahoo!’s net income nearly tripled to $187 million in the third quarter. Microsoft Corp.’s stock fell 14% to $12.9 billion, topping analysts’ forecasts of $12.3 billion. IAC, which owns Ask.com, reported a year-over-year revenue growth of -9%. Topher Kohan, SEO Coordinator at CNN, then talks to Virginia about the news organization’s newly redesigned Web site. One of the most notable enhancements to the design is the prominence of video, and Topher shares his thoughts on why video is such an important site element today. He also gives his tips on how to involve SEO in online initiatives from the ground up as well as how he has been able to evangelize on behalf of SEO within the large media organization. While CNN is one of the first to focus on video integration on the site, they aren’t the only one that has prioritized videos online. TurnHere, an online video advertising and production company, recently conducted a survey on trends in online video among brands and marketing agencies. Susan doesn’t take the survey at face value because TurnHere provides online video marketing services. However, useful lessons are contained in the insights about top reasons brands develop online video and what prohibits some companies from creating online videos. tag:odeo.com,2009-11-04,25407714 Wed, 04 Nov 2009 12:30:45 -0800 no SEM Synergy - Search Engine Marketing 2.0 google, microsoft, Episodes, CNN, ask.com, yahoo!, turnhere, Topher Kohan Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/25385791-Whats-Next-in-Search Bruce and Susan over their take following the SMX East 2009 panel on Whats Next in Search. Plus they discuss With Internet users expressing disapproval of behavioral ad targeting, are marketers able to take advantage of these sophisticated technologies? If Bing and Yahoo! search merge, how will having two players instead of three going to change the space? And, what will the search marketing industry be buzzing about in five years? Bruce and Susan over their take following the SMX East 2009 panel on Whats Next in Search. Plus they discuss With Internet users expressing disapproval of behavioral ad targeting, are marketers able to take advantage of these sophisticated technologies? If Bing and Yahoo! search merge, how will having two players instead of three going to change the space? And, what will the search marketing industry be buzzing about in five years? Bruce and Susan over their take following the SMX East 2009 panel on Whats Next in Search. Plus they discuss With Internet users expressing disapproval of behavioral ad targeting, are marketers able to take advantage of these sophisticated technologies? If Bing and Yahoo! search merge, how will having two players instead of three going to change the space? And, what will the search marketing industry be buzzing about in five years? tag:odeo.com,2009-10-28,25385791 Wed, 28 Oct 2009 14:44:14 -0700 no SEM Synergy - Search Engine Marketing 2.0 marketing, search, Episodes, ad, targeting, merge, bing, users, yahoo!, behavioral, SMX East 2009, whats next Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/25341470-Long-Tail-Queries-and-Potential-Strategies Bruce Clay, Susan Esparza and Virginia Nussey discuss the implications of increasing long-tail queries and potential strategies of Yahoo! due to the discontinuation of its paid inclusion program, Search Submit, at the end of the year Gregg Poulin, general manager at Compete.com, then talks to Virginia about data coming out of the online research company. Bruce Clay, Susan Esparza and Virginia Nussey discuss the implications of increasing long-tail queries and potential strategies of Yahoo! due to the discontinuation of its paid inclusion program, Search Submit, at the end of the year Gregg Poulin, general manager at Compete.com, then talks to Virginia about data coming out of the online research company. Bruce Clay, Susan Esparza and Virginia Nussey discuss the implications of increasing long-tail queries and potential strategies of Yahoo! due to the discontinuation of its paid inclusion program, Search Submit, at the end of the year Gregg Poulin, general manager at Compete.com, then talks to Virginia about data coming out of the online research company. tag:odeo.com,2009-10-21,25341470 Wed, 21 Oct 2009 18:22:26 -0700 no SEM Synergy - Search Engine Marketing 2.0 Episodes, research, online, potential, strategies, Long Tail, yahoo!, paid, compete.com, inclusion, Queries, Search Submit Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/25286060-Psychology-of-Persuasive-Copy Bruce Clay, Michael Terry and Virginia Nussey discuss the announcement by Google that canonical tag would include cross-sub-domain support. Virginia talks to Heather Lloyd-Martin, president and CEO of Success Works, about how psychology of a target audience should be considered when creating persuasive copy. Bruce and Michael add their two cents to the SEO copywriting discussion, considering how on-page content is the lifeblood of a Web site. Bruce Clay, Michael Terry and Virginia Nussey discuss the announcement by Google that canonical tag would include cross-sub-domain support. Virginia talks to Heather Lloyd-Martin, president and CEO of Success Works, about how psychology of a target audience should be considered when creating persuasive copy. Bruce and Michael add their two cents to the SEO copywriting discussion, considering how on-page content is the lifeblood of a Web site. Bruce Clay, Michael Terry and Virginia Nussey discuss the announcement by Google that canonical tag would include cross-sub-domain support. Virginia talks to Heather Lloyd-Martin, president and CEO of Success Works, about how psychology of a target audience should be considered when creating persuasive copy. Bruce and Michael add their two cents to the SEO copywriting discussion, considering how on-page content is the lifeblood of a Web site. tag:odeo.com,2009-10-14,25286060 Wed, 14 Oct 2009 15:22:58 -0700 no SEM Synergy - Search Engine Marketing 2.0 domain, google, Episodes, Announcement, audience, support, tag, copy, target, canonical, Heather Lloyd-Martin, persuasive Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/25251362-SMX-East-2009-Recap Virginia interviews conference speaker and president of paid search management platform ClickEquations, Craig Danuloff, and conference interviewer extraordinaire Mike McDonald of WebProNews. Craig shares highly-actionable tactics for a query-based approach to PPC as well as insights about the state of many organization’s search campaigns and a synergistic approach to SEO and PPC. Mike offers up his tips for making connections and getting information from leaders of the Internet marketing space. Virginia interviews conference speaker and president of paid search management platform ClickEquations, Craig Danuloff, and conference interviewer extraordinaire Mike McDonald of WebProNews. Craig shares highly-actionable tactics for a query-based approach to PPC as well as insights about the state of many organization’s search campaigns and a synergistic approach to SEO and PPC. Mike offers up his tips for making connections and getting information from leaders of the Internet marketing space. Virginia interviews conference speaker and president of paid search management platform ClickEquations, Craig Danuloff, and conference interviewer extraordinaire Mike McDonald of WebProNews. Craig shares highly-actionable tactics for a query-based approach to PPC as well as insights about the state of many organization’s search campaigns and a synergistic approach to SEO and PPC. Mike offers up his tips for making connections and getting information from leaders of the Internet marketing space. tag:odeo.com,2009-10-07,25251362 Wed, 07 Oct 2009 16:27:59 -0700 no SEM Synergy - Search Engine Marketing 2.0 Episodes, 2009, tactics, ppc, internet marketing, approach, SMX East, synergistic, query based Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/25211984-SEO-Best-Practices-and-SMX-East-2009-Preview Susan, Derek and Virginia discuss SEO Best Practices and what value you can get for them. Plus, Bruce Clay Eastern Region Operations Director Christopher Hart fills us in SEOToolSet Training dates and previews SMX East 2009. Susan, Derek and Virginia discuss SEO Best Practices and what value you can get for them. Plus, Bruce Clay Eastern Region Operations Director Christopher Hart fills us in SEOToolSet Training dates and previews SMX East 2009. Susan, Derek and Virginia discuss SEO Best Practices and what value you can get for them. Plus, Bruce Clay Eastern Region Operations Director Christopher Hart fills us in SEOToolSet Training dates and previews SMX East 2009. tag:odeo.com,2009-09-30,25211984 Wed, 30 Sep 2009 10:59:45 -0700 no SEM Synergy - Search Engine Marketing 2.0 Episodes, training, SEO, 2009, best practices, SEOToolSet, SMX East Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/25175393-Hyperlocal-Content Discussing Hyperlocal Content with Ben Saren, CEO of local review and recommendation site CitySquares, and Internet strategist Martin Canchola, who join Virginia to talk about how businesses can optimize their hyperlocal presence. Discussing Hyperlocal Content with Ben Saren, CEO of local review and recommendation site CitySquares, and Internet strategist Martin Canchola, who join Virginia to talk about how businesses can optimize their hyperlocal presence. Discussing Hyperlocal Content with Ben Saren, CEO of local review and recommendation site CitySquares, and Internet strategist Martin Canchola, who join Virginia to talk about how businesses can optimize their hyperlocal presence. tag:odeo.com,2009-09-23,25175393 Wed, 23 Sep 2009 16:15:06 -0700 no SEM Synergy - Search Engine Marketing 2.0 Internet, Episodes, Review, Recommendation, content, strategist, optimize, hyperlocal Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/25137407-SEO-Hierarchy-of-Needs Bruce, Susan and Virginia discuss other applications for the SEO Hierarchy of Needs, including how it can be adapted to individual tactics as well as other Internet marketing disciplines. Topher Kohan, SEO coordinator at CNN.com, talks to Virginia about the technology we need to do our jobs and live our day to day lives. Bruce, Susan and Virginia discuss other applications for the SEO Hierarchy of Needs, including how it can be adapted to individual tactics as well as other Internet marketing disciplines. Topher Kohan, SEO coordinator at CNN.com, talks to Virginia about the technology we need to do our jobs and live our day to day lives. Bruce, Susan and Virginia discuss other applications for the SEO Hierarchy of Needs, including how it can be adapted to individual tactics as well as other Internet marketing disciplines. Topher Kohan, SEO coordinator at CNN.com, talks to Virginia about the technology we need to do our jobs and live our day to day lives. tag:odeo.com,2009-09-16,25137407 Wed, 16 Sep 2009 16:16:06 -0700 no SEM Synergy - Search Engine Marketing 2.0 Internet, marketing, Episodes, SEO, tactics, individual, disciplines, needs, hierarchy Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/25100239-eCommerce-Marketing-Tips Bruce discusses his experience at the digital marketing event AdTech Chicago 2009 with Susan and Virginia. Then, Dr. Ralph Wilson talks to Virginia about holistic online marketing, small business e-commerce marketing, the challenges of PayPal, as well as his recommendations for e-commerce marketing for the holidays. Bruce discusses his experience at the digital marketing event AdTech Chicago 2009 with Susan and Virginia. Then, Dr. Ralph Wilson talks to Virginia about holistic online marketing, small business e-commerce marketing, the challenges of PayPal, as well as his recommendations for e-commerce marketing for the holidays. Bruce discusses his experience at the digital marketing event AdTech Chicago 2009 with Susan and Virginia. Then, Dr. Ralph Wilson talks to Virginia about holistic online marketing, small business e-commerce marketing, the challenges of PayPal, as well as his recommendations for e-commerce marketing for the holidays. tag:odeo.com,2009-09-09,25100239 Wed, 09 Sep 2009 16:21:51 -0700 no SEM Synergy - Search Engine Marketing 2.0 chicago, event, small business, Episodes, 2009, e-commerce, online marketing, digital marketing, AdTech Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/25064490-Analytics-Importance Bruce presents a special episode of SEM Synergy dedicated to analytics with some of the experts. In interviews with Avinash Kaushik, Jim Sterne and Daniel Waisberg, Virginia and the guests take an in-depth look at forward thinking in the Web analytics field. Bruce presents a special episode of SEM Synergy dedicated to analytics with some of the experts. In interviews with Avinash Kaushik, Jim Sterne and Daniel Waisberg, Virginia and the guests take an in-depth look at forward thinking in the Web analytics field. Bruce presents a special episode of SEM Synergy dedicated to analytics with some of the experts. In interviews with Avinash Kaushik, Jim Sterne and Daniel Waisberg, Virginia and the guests take an in-depth look at forward thinking in the Web analytics field. tag:odeo.com,2009-09-02,25064490 Wed, 02 Sep 2009 15:01:08 -0700 no SEM Synergy - Search Engine Marketing 2.0 Episodes, analytics, experts, importance, web analytics, forward thinking, eMetrics Summit Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/25027759-Seasonal-PPC-Campaign-Planning Virginia and PPC analyst Jim Stratton discuss tips for seasonal PPC campaign planning, including Internal historical data, buzz generation, special offers and campaign structure. David Szetela, CEO of Clix Marketing and host of WebmasterRadio’s PPC Rockstars, comes on with his recommendations for PPC management leading up to the holidays. Virginia and PPC analyst Jim Stratton discuss tips for seasonal PPC campaign planning, including Internal historical data, buzz generation, special offers and campaign structure. David Szetela, CEO of Clix Marketing and host of WebmasterRadio’s PPC Rockstars, comes on with his recommendations for PPC management leading up to the holidays. Virginia and PPC analyst Jim Stratton discuss tips for seasonal PPC campaign planning, including Internal historical data, buzz generation, special offers and campaign structure. David Szetela, CEO of Clix Marketing and host of WebmasterRadio’s PPC Rockstars, comes on with his recommendations for PPC management leading up to the holidays. tag:odeo.com,2009-08-26,25027759 Wed, 26 Aug 2009 15:00:59 -0700 no SEM Synergy - Search Engine Marketing 2.0 management, Episodes, Seasonal, data, buzz, campaign, generation, planning, ppc, historical, internal, Special Offers Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24991760-SEOToolSet-and-Google-Caffeine Bruce explains some of what was discussed at the Advanced SEO Roundtable at SES San Jose 2009. Virginia considers some of the most popular live blog posts on the Bruce Clay blog, including The Death of Last Click Attribution. Plus, Aaron Landerkin, Bruce Clay, Inc.’s IT Manager and lead developer of the SEOToolSet, talks to Virginia about the new SEOToolSet tools that were demonstrated at the show. Then Bruce, Robert and Virginia discuss Google Caffeine. Bruce explains some of what was discussed at the Advanced SEO Roundtable at SES San Jose 2009. Virginia considers some of the most popular live blog posts on the Bruce Clay blog, including The Death of Last Click Attribution. Plus, Aaron Landerkin, Bruce Clay, Inc.’s IT Manager and lead developer of the SEOToolSet, talks to Virginia about the new SEOToolSet tools that were demonstrated at the show. Then Bruce, Robert and Virginia discuss Google Caffeine. Bruce explains some of what was discussed at the Advanced SEO Roundtable at SES San Jose 2009. Virginia considers some of the most popular live blog posts on the Bruce Clay blog, including The Death of Last Click Attribution. Plus, Aaron Landerkin, Bruce Clay, Inc.’s IT Manager and lead developer of the SEOToolSet, talks to Virginia about the new SEOToolSet tools that were demonstrated at the show. Then Bruce, Robert and Virginia discuss Google Caffeine. tag:odeo.com,2009-08-19,24991760 Wed, 19 Aug 2009 20:04:02 -0700 no SEM Synergy - Search Engine Marketing 2.0 Episodes, 2009, San Jose, click, ses, attribution, Google Caffeine, SEOToolSet Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24951921-SEM-Content-Management-and-Stupid-SEM On Location from SES San Jose 2009, Virginia interviews Mark Knowles and Wendy Roe of SEM Content Management System Pixelsilk about some new annoucement made at the tradeshow on the launch of Partner Portal, which is designed to meet the needs of web development companies and marketing agencies – or any group that needs to manage multiple sites from one control panel. Next Reid Wakefield of Century Interactive (providers of Call Measurement, Click Measurement and Audiotext services) discusses their current marketing campaign, StupidSEM.com Finally, Jamie Smith, President and CEO of Engine Ready discusses some landing page studies conducted by their research team. On Location from SES San Jose 2009, Virginia interviews Mark Knowles and Wendy Roe of SEM Content Management System Pixelsilk about some new annoucement made at the tradeshow on the launch of Partner Portal, which is designed to meet the needs of web development companies and marketing agencies – or any group that needs to manage multiple sites from one control panel. Next Reid Wakefield of Century Interactive (providers of Call Measurement, Click Measurement and Audiotext services) discusses their current marketing campaign, StupidSEM.com Finally, Jamie Smith, President and CEO of Engine Ready discusses some landing page studies conducted by their research team. On Location from SES San Jose 2009, Virginia interviews Mark Knowles and Wendy Roe of SEM Content Management System Pixelsilk about some new annoucement made at the tradeshow on the launch of Partner Portal, which is designed to meet the needs of web development companies and marketing agencies – or any group that needs to manage multiple sites from one control panel. Next Reid Wakefield of Century Interactive (providers of Call Measurement, Click Measurement and Audiotext services) discusses their current marketing campaign, StupidSEM.com Finally, Jamie Smith, President and CEO of Engine Ready discusses some landing page studies conducted by their research team. tag:odeo.com,2009-08-12,24951921 Wed, 12 Aug 2009 15:34:46 -0700 no SEM Synergy - Search Engine Marketing 2.0 Episodes, SEM, 2009, content management, San Jose, tradeshow, web development, studies, ses, Landing page, Call Measurement, marketing agencies, Pixelsilk, Click Measurement, Stupid SEM, Audiotext Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24916841-Search-Engine-Strategies-San-Jose-2009-Preview With Search Engine Strategies San Jose around the corner, the hosts spend the show looking forward to the training, sessions and networking opportunities at the conference. Bruce, Susan and Virginia also take an in-depth look at the session Credit Crunch: The Death of Last Click Attribution and its Impact on Paid Search Advertising. Gina Poole, vice president, IBM Software Group Marketing 2.0, then talks to Virginia about the subject she’ll be exploring in her panel, The View From the CMO’s Office. With Search Engine Strategies San Jose around the corner, the hosts spend the show looking forward to the training, sessions and networking opportunities at the conference. Bruce, Susan and Virginia also take an in-depth look at the session Credit Crunch: The Death of Last Click Attribution and its Impact on Paid Search Advertising. Gina Poole, vice president, IBM Software Group Marketing 2.0, then talks to Virginia about the subject she’ll be exploring in her panel, The View From the CMO’s Office. With Search Engine Strategies San Jose around the corner, the hosts spend the show looking forward to the training, sessions and networking opportunities at the conference. Bruce, Susan and Virginia also take an in-depth look at the session Credit Crunch: The Death of Last Click Attribution and its Impact on Paid Search Advertising. Gina Poole, vice president, IBM Software Group Marketing 2.0, then talks to Virginia about the subject she’ll be exploring in her panel, The View From the CMO’s Office. tag:odeo.com,2009-08-05,24916841 Wed, 05 Aug 2009 15:21:44 -0700 no SEM Synergy - Search Engine Marketing 2.0 networking, Software, advertising, Episodes, training, ibm, San Jose, sessions, credit crunch, Paid Search, Search Engine Strategies, attribution, Last Click Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24883251-Submission-and-Paid-Inclusion Bruce, Virginia and Susan discussion Submission and Paid Inclusion, plus Virginia interviews Amy Figliuolo, Business Development Manager of Internet Search Marketing company Position Technologies. Bruce, Virginia and Susan discussion Submission and Paid Inclusion, plus Virginia interviews Amy Figliuolo, Business Development Manager of Internet Search Marketing company Position Technologies. Bruce, Virginia and Susan discussion Submission and Paid Inclusion, plus Virginia interviews Amy Figliuolo, Business Development Manager of Internet Search Marketing company Position Technologies. tag:odeo.com,2009-07-29,24883251 Wed, 29 Jul 2009 16:24:23 -0700 no SEM Synergy - Search Engine Marketing 2.0 Episodes, Search Marketing, Business Development, submission, Position Technologies, Paid Inclusion Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24849284-Real-Time-Search Bruce, Susan and Virginia discuss what real-time search is, how it can be used as a tool, and whether or not a real-time search optimization strategy exists. SEO and social media marketer Dana Lookadoo then talks to Virginia about how to use real-time search as a marketing advantage. Bruce, Susan and Virginia discuss what real-time search is, how it can be used as a tool, and whether or not a real-time search optimization strategy exists. SEO and social media marketer Dana Lookadoo then talks to Virginia about how to use real-time search as a marketing advantage. Bruce, Susan and Virginia discuss what real-time search is, how it can be used as a tool, and whether or not a real-time search optimization strategy exists. SEO and social media marketer Dana Lookadoo then talks to Virginia about how to use real-time search as a marketing advantage. tag:odeo.com,2009-07-22,24849284 Wed, 22 Jul 2009 21:38:45 -0700 no SEM Synergy - Search Engine Marketing 2.0 advantage, strategy, marketing, search, Episodes, real time, optimization Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24811788-Paid-Search-Advertising-and-the-Findability-Formula Bruce, Susan and Virginia discuss Paid Search Advertising and the Findability Formula, plus Virginia interviews nationally recognized Internet marketing speaker, trainer, and consultant in search engine placement, cost per click models, natural search, and ad campaign tracking Heather Lutze. Bruce, Susan and Virginia discuss Paid Search Advertising and the Findability Formula, plus Virginia interviews nationally recognized Internet marketing speaker, trainer, and consultant in search engine placement, cost per click models, natural search, and ad campaign tracking Heather Lutze. Bruce, Susan and Virginia discuss Paid Search Advertising and the Findability Formula, plus Virginia interviews nationally recognized Internet marketing speaker, trainer, and consultant in search engine placement, cost per click models, natural search, and ad campaign tracking Heather Lutze. tag:odeo.com,2009-07-15,24811788 Wed, 15 Jul 2009 16:50:36 -0700 no SEM Synergy - Search Engine Marketing 2.0 advertising, Episodes, Paid Search, Natural Search, search engine placement, and ad campaign tracking, Findability Formula, cost per click models Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24771400-Semantic-Search-Technology Semantic Search Technology is on topic as Bruce, Susan and Virginia discuss Ask’s clear commitment to the advancement of search, and what the engine could do to better support the SEO and webmaster communities. Virginia then talks to Tomasz Imielinski, executive vice president of technology at Ask.com. Tomasz explains the effort he’s leading at Ask to continually develop their proprietary semantic technology. Semantic Search Technology is on topic as Bruce, Susan and Virginia discuss Ask’s clear commitment to the advancement of search, and what the engine could do to better support the SEO and webmaster communities. Virginia then talks to Tomasz Imielinski, executive vice president of technology at Ask.com. Tomasz explains the effort he’s leading at Ask to continually develop their proprietary semantic technology. Semantic Search Technology is on topic as Bruce, Susan and Virginia discuss Ask’s clear commitment to the advancement of search, and what the engine could do to better support the SEO and webmaster communities. Virginia then talks to Tomasz Imielinski, executive vice president of technology at Ask.com. Tomasz explains the effort he’s leading at Ask to continually develop their proprietary semantic technology. tag:odeo.com,2009-07-08,24771400 Wed, 08 Jul 2009 13:18:04 -0700 no SEM Synergy - Search Engine Marketing 2.0 Technology, Episodes, SEO, ask.com, proprietary, semantic search, advancement, semantic technology Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24757949-Online-Ad-Growth-Research Bruce, Susan and Virginia discuss online ad growth and how they agree that ad budgets are still in flux, however, they’re not convinced that online ad spend will drop any time soon. Colby Atwood, president of the media research company Borrell Associates, talks to Virginia about the independent research his firm has conducted on the subject. Finally, SEM analyst at Bruce Clay, Inc., Jim Stratton makes his premiere on the show. Jim, Susan and Virginia talk about analyzing the lifetime value of pay per click customers. Bruce, Susan and Virginia discuss online ad growth and how they agree that ad budgets are still in flux, however, they’re not convinced that online ad spend will drop any time soon. Colby Atwood, president of the media research company Borrell Associates, talks to Virginia about the independent research his firm has conducted on the subject. Finally, SEM analyst at Bruce Clay, Inc., Jim Stratton makes his premiere on the show. Jim, Susan and Virginia talk about analyzing the lifetime value of pay per click customers. Bruce, Susan and Virginia discuss online ad growth and how they agree that ad budgets are still in flux, however, they’re not convinced that online ad spend will drop any time soon. Colby Atwood, president of the media research company Borrell Associates, talks to Virginia about the independent research his firm has conducted on the subject. Finally, SEM analyst at Bruce Clay, Inc., Jim Stratton makes his premiere on the show. Jim, Susan and Virginia talk about analyzing the lifetime value of pay per click customers. tag:odeo.com,2009-07-01,24757949 Wed, 01 Jul 2009 17:10:50 -0700 no SEM Synergy - Search Engine Marketing 2.0 Episodes, research, growth, Pay per click, lifetime value, ad spend, Online Ad, media research, independent research, ad budgets Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24757951-New-NoFollow-Behavior-for-SEO Bruce sits down with Susan and Virginia for the whole show to give his input on what the new nofollow behavior means for SEO, siloing and search optimization practitioners. They discuss why SEOs and site managers should avoid overreacting, the remaining uses of the nofollow element, and alternate ways of directing PageRank flow. Bruce sits down with Susan and Virginia for the whole show to give his input on what the new nofollow behavior means for SEO, siloing and search optimization practitioners. They discuss why SEOs and site managers should avoid overreacting, the remaining uses of the nofollow element, and alternate ways of directing PageRank flow. Bruce sits down with Susan and Virginia for the whole show to give his input on what the new nofollow behavior means for SEO, siloing and search optimization practitioners. They discuss why SEOs and site managers should avoid overreacting, the remaining uses of the nofollow element, and alternate ways of directing PageRank flow. tag:odeo.com,2009-06-24,24757951 Wed, 24 Jun 2009 13:15:37 -0700 no SEM Synergy - Search Engine Marketing 2.0 Episodes, SEO, pagerank, flow, search optimization, practitioners, NoFollow. Behavior, siloing Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24722268-Microsoft-Search-Engine-Bing-Reviewed Bruce, Susan and Virginia review Microsoft’s new Search Engine Bing based on it early traffic. Stefan Weitz, Director of Bing, talks about the shift of Microsoft Live to Bing, from the analytics to the changes made to their webmaster central. Bruce, Susan and Virginia review Microsoft’s new Search Engine Bing based on it early traffic. Stefan Weitz, Director of Bing, talks about the shift of Microsoft Live to Bing, from the analytics to the changes made to their webmaster central. Bruce, Susan and Virginia review Microsoft’s new Search Engine Bing based on it early traffic. Stefan Weitz, Director of Bing, talks about the shift of Microsoft Live to Bing, from the analytics to the changes made to their webmaster central. tag:odeo.com,2009-06-17,24722268 Wed, 17 Jun 2009 15:17:53 -0700 no SEM Synergy - Search Engine Marketing 2.0 microsoft, Episodes, analytics, bing, search engine, webmaster central, early traffic Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24685874-Inbound-Marketing-Strategies A discussion of Inbound marketing strategies and how they may prove to be a more reliable strategy in the future. Larry Kim, founder and vice president of product development at WordStream, offers pragmatic suggestions for improving inbound marketing efforts. A discussion of Inbound marketing strategies and how they may prove to be a more reliable strategy in the future. Larry Kim, founder and vice president of product development at WordStream, offers pragmatic suggestions for improving inbound marketing efforts. A discussion of Inbound marketing strategies and how they may prove to be a more reliable strategy in the future. Larry Kim, founder and vice president of product development at WordStream, offers pragmatic suggestions for improving inbound marketing efforts. tag:odeo.com,2009-06-10,24685874 Wed, 10 Jun 2009 15:34:18 -0700 no SEM Synergy - Search Engine Marketing 2.0 marketing, Episodes, strategies, product development, inbound, efforts, inbound marketing, improving Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24648656-Data-Visualization-Needs-and-Benefits Bruce, Susan and Virginia discuss the products introduced by Google at their semi-annual Searchology event, notably data visualization. Virginia speaks with the CEO of Enquisite Richard Zwicky about data visualization its needs and benefits. Bruce, Susan and Virginia discuss the products introduced by Google at their semi-annual Searchology event, notably data visualization. Virginia speaks with the CEO of Enquisite Richard Zwicky about data visualization its needs and benefits. Bruce, Susan and Virginia discuss the products introduced by Google at their semi-annual Searchology event, notably data visualization. Virginia speaks with the CEO of Enquisite Richard Zwicky about data visualization its needs and benefits. tag:odeo.com,2009-06-03,24648656 Wed, 03 Jun 2009 12:15:21 -0700 no SEM Synergy - Search Engine Marketing 2.0 google, Episodes, benefits, needs, Data Visualization, semi-annual, Searchology Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24617578-Link-Building-Tactics-and-Best-Practices Learn Link Building Tactics and Best Practices and how vital link building is to an Internet marketing campaign. Plus, Link building expert Todd Malicoat, aka Stuntdubl, talks to Virginia about his recommendations for link development. Learn Link Building Tactics and Best Practices and how vital link building is to an Internet marketing campaign. Plus, Link building expert Todd Malicoat, aka Stuntdubl, talks to Virginia about his recommendations for link development. Learn Link Building Tactics and Best Practices and how vital link building is to an Internet marketing campaign. Plus, Link building expert Todd Malicoat, aka Stuntdubl, talks to Virginia about his recommendations for link development. tag:odeo.com,2009-05-27,24617578 Wed, 27 May 2009 12:19:38 -0700 no SEM Synergy - Search Engine Marketing 2.0 Episodes, recommendations, tactics, internet marketing, best practices, link building, link development Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24588637-Google-and-Its-Market-Challengers Google, has shown a unique ability to continually rise to challenges from new engines. Bruce, Susan and Virginia consider the role of alternate engines, such as Wolfram Alpha, and the unique functions they perform. Virginia then talks to Barbara Baker, of Kolbe Market Consultants, about the search evolution and what the search future may hold. Google, has shown a unique ability to continually rise to challenges from new engines. Bruce, Susan and Virginia consider the role of alternate engines, such as Wolfram Alpha, and the unique functions they perform. Virginia then talks to Barbara Baker, of Kolbe Market Consultants, about the search evolution and what the search future may hold. Google, has shown a unique ability to continually rise to challenges from new engines. Bruce, Susan and Virginia consider the role of alternate engines, such as Wolfram Alpha, and the unique functions they perform. Virginia then talks to Barbara Baker, of Kolbe Market Consultants, about the search evolution and what the search future may hold. tag:odeo.com,2009-05-20,24588637 Wed, 20 May 2009 15:16:36 -0700 no SEM Synergy - Search Engine Marketing 2.0 google, Episodes, Wolfram Alpha, Kolbe Market Consultants, search evolution, alternate engines, Market Challengers Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24564076-SEOToolSet-Training-and-SEO-for-Dummies Search Engine Optimization All-In-One For Dummies is out and Bruce and Susan explain the purpose of the book and share their experience of working on a comprehensive technical guide. Plus, Christopher Hart, Bruce Clay, Inc.’s director, Eastern Region Operations, then talks to Virginia about SEOToolSet Training on the East Coast. Search Engine Optimization All-In-One For Dummies is out and Bruce and Susan explain the purpose of the book and share their experience of working on a comprehensive technical guide. Plus, Christopher Hart, Bruce Clay, Inc.’s director, Eastern Region Operations, then talks to Virginia about SEOToolSet Training on the East Coast. Search Engine Optimization All-In-One For Dummies is out and Bruce and Susan explain the purpose of the book and share their experience of working on a comprehensive technical guide. Plus, Christopher Hart, Bruce Clay, Inc.’s director, Eastern Region Operations, then talks to Virginia about SEOToolSet Training on the East Coast. tag:odeo.com,2009-05-13,24564076 Wed, 13 May 2009 11:39:08 -0700 no SEM Synergy - Search Engine Marketing 2.0 Episodes, bruce clay, SEO for Dummies, comprehensive technical guide, SEO ToolSet Training Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24564077-Localization-Appearing-in-Google Localization Appearing in Google, including the local results and non-local queries, plus Jordan Kasteler of Search and Social tells us about the latest developments in social media. Localization Appearing in Google, including the local results and non-local queries, plus Jordan Kasteler of Search and Social tells us about the latest developments in social media. Localization Appearing in Google, including the local results and non-local queries, plus Jordan Kasteler of Search and Social tells us about the latest developments in social media. tag:odeo.com,2009-05-06,24564077 Wed, 06 May 2009 13:20:21 -0700 no SEM Synergy - Search Engine Marketing 2.0 google, social media, Episodes, Localization, Search and Social, local results, non-local queries Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24520313-Economic-Trends-and-Facebook-Advertising Bruce, Robert and Virginia look at economic trends based on a report by Efficient Frontier that analyzed Q1 2009 for changes in consumer search behavior and the performance of key metrics. Plus Virginia speaks with Tim Kendall, director of monetization at Facebook, about Facebook Advertising. Bruce, Robert and Virginia look at economic trends based on a report by Efficient Frontier that analyzed Q1 2009 for changes in consumer search behavior and the performance of key metrics. Plus Virginia speaks with Tim Kendall, director of monetization at Facebook, about Facebook Advertising. Bruce, Robert and Virginia look at economic trends based on a report by Efficient Frontier that analyzed Q1 2009 for changes in consumer search behavior and the performance of key metrics. Plus Virginia speaks with Tim Kendall, director of monetization at Facebook, about Facebook Advertising. tag:odeo.com,2009-04-29,24520313 Wed, 29 Apr 2009 13:12:38 -0700 no SEM Synergy - Search Engine Marketing 2.0 performance, Episodes, consumer search behavior, Economic Trends, key metrics, Facebook Advertising Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24486703-Social-Media-Identity-Theft Michael Streko introduces us to Knowem, which aids in avoiding Social Media Identity Theft as it checks the availability of your brand name and/or user name on various social media sites. Susan, Scott and Virginia also discuss Matt Cutts response to a question on Social Media and it relevance to Google. Michael Streko introduces us to Knowem, which aids in avoiding Social Media Identity Theft as it checks the availability of your brand name and/or user name on various social media sites. Susan, Scott and Virginia also discuss Matt Cutts response to a question on Social Media and it relevance to Google. Michael Streko introduces us to Knowem, which aids in avoiding Social Media Identity Theft as it checks the availability of your brand name and/or user name on various social media sites. Susan, Scott and Virginia also discuss Matt Cutts response to a question on Social Media and it relevance to Google. tag:odeo.com,2009-04-22,24486703 Wed, 22 Apr 2009 11:20:00 -0700 no SEM Synergy - Search Engine Marketing 2.0 social media, Episodes, identity theft, Matt Cutts, Knowem, relevance to Google, user name, brand name Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24454496-SMX-at-ad-Tech Danny Sullivan tells us about bringing his Search Marketing Expo Conference Series to the upcoming ad:Tech Conference in San Francisco, plus Chris and Susan look back at IM Spring Break 2009. Danny Sullivan tells us about bringing his Search Marketing Expo Conference Series to the upcoming ad:Tech Conference in San Francisco, plus Chris and Susan look back at IM Spring Break 2009. Danny Sullivan tells us about bringing his Search Marketing Expo Conference Series to the upcoming ad:Tech Conference in San Francisco, plus Chris and Susan look back at IM Spring Break 2009. tag:odeo.com,2009-04-15,24454496 Wed, 15 Apr 2009 12:34:01 -0700 no SEM Synergy - Search Engine Marketing 2.0 Episodes, Search Marketing Expo, Conference Series, IM Spring Break 2009 Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24428140-Branding-and-the-Vince-Algorithm-Change Branding and the Vince Algorithm Change plus how establishing trust, authority and quality is vital on the Web. Also, Jayme Westervelt of Simply Optimized then talks to Virginia about ranking shifts she saw among her clients over the last few months. Branding and the Vince Algorithm Change plus how establishing trust, authority and quality is vital on the Web. Also, Jayme Westervelt of Simply Optimized then talks to Virginia about ranking shifts she saw among her clients over the last few months. Branding and the Vince Algorithm Change plus how establishing trust, authority and quality is vital on the Web. Also, Jayme Westervelt of Simply Optimized then talks to Virginia about ranking shifts she saw among her clients over the last few months. tag:odeo.com,2009-04-08,24428140 Wed, 08 Apr 2009 15:59:21 -0700 no SEM Synergy - Search Engine Marketing 2.0 Branding, Episodes, quality, Authority, Simply Optimized, Vince Algorithm Change, establishing trust Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24392394-Google-Interest-Based-Ads Google Interest Based Ads is the focus coming out of SES New York 2009, and Virginia speaks with Clix Marketing CEO David Szetela to get his take. Google Interest Based Ads is the focus coming out of SES New York 2009, and Virginia speaks with Clix Marketing CEO David Szetela to get his take. Google Interest Based Ads is the focus coming out of SES New York 2009, and Virginia speaks with Clix Marketing CEO David Szetela to get his take. tag:odeo.com,2009-04-01,24392394 Wed, 01 Apr 2009 13:28:18 -0700 no SEM Synergy - Search Engine Marketing 2.0 Episodes, SES New York 2009, Google Interest Based Ads Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24368306-Live-from-SES-New-York-09 Bruce and Virginia host a Live edition of SEM Synergy at the WebmasterRadio.FM booth in the expo hall. Bruce covers the SEO Training course and talks to a few satisfied customers. Bruce and Virginia host a Live edition of SEM Synergy at the WebmasterRadio.FM booth in the expo hall. Bruce covers the SEO Training course and talks to a few satisfied customers. Bruce and Virginia host a Live edition of SEM Synergy at the WebmasterRadio.FM booth in the expo hall. Bruce covers the SEO Training course and talks to a few satisfied customers. tag:odeo.com,2009-03-26,24368306 Thu, 26 Mar 2009 12:08:44 -0700 no SEM Synergy - Search Engine Marketing 2.0 live, Episodes, new york, live blogging, ses, SEO Training, Lisa Barone Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24325795-Canonical-Tags-Benefit-for-Search-Engines Vanessa Fox joins Virginia to explain how the canonical tag benefits search engines, webmasters and users. Plus, Bruce cautions that the tag is merely an extra measure and not a full solution. 301 redirects and other multiple URL best practices must be adhered to. Vanessa Fox joins Virginia to explain how the canonical tag benefits search engines, webmasters and users. Plus, Bruce cautions that the tag is merely an extra measure and not a full solution. 301 redirects and other multiple URL best practices must be adhered to. Vanessa Fox joins Virginia to explain how the canonical tag benefits search engines, webmasters and users. Plus, Bruce cautions that the tag is merely an extra measure and not a full solution. 301 redirects and other multiple URL best practices must be adhered to. tag:odeo.com,2009-03-18,24325795 Wed, 18 Mar 2009 14:10:17 -0700 no SEM Synergy - Search Engine Marketing 2.0 Episodes, search engines, multiple URL best practices, canonical tag, 301 redirects Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24291895-SEOToolSet-Training Bruce Clay offers SEOToolSet training on the East Coast and Christopher Hart gives us details of the East Coast training course and the importance of training in creating a base level of knowledge across an organization. Bruce Clay offers SEOToolSet training on the East Coast and Christopher Hart gives us details of the East Coast training course and the importance of training in creating a base level of knowledge across an organization. Bruce Clay offers SEOToolSet training on the East Coast and Christopher Hart gives us details of the East Coast training course and the importance of training in creating a base level of knowledge across an organization. tag:odeo.com,2009-03-11,24291895 Wed, 11 Mar 2009 13:01:57 -0700 no SEM Synergy - Search Engine Marketing 2.0 Episodes, bruce clay, base level of knowledge, SEOToolSet training Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24256123-Inside-Search-Engine-Optimization-Journal Inside the Search Engine Optimization Journal with Founder and Publisher Sean Golliher, plus Will Martin-Gill on his article “The Coming Evolution in Affiliate Marketing” Inside the Search Engine Optimization Journal with Founder and Publisher Sean Golliher, plus Will Martin-Gill on his article “The Coming Evolution in Affiliate Marketing” Inside the Search Engine Optimization Journal with Founder and Publisher Sean Golliher, plus Will Martin-Gill on his article “The Coming Evolution in Affiliate Marketing” tag:odeo.com,2009-03-04,24256123 Wed, 04 Mar 2009 16:22:02 -0800 no SEM Synergy - Search Engine Marketing 2.0 Episodes, Search Engine Optimization Journal, Coming Evolution in Affiliate Marketing Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24291896-Vertical-Search-and-Video-SEO Vertical Search and Video SEO with Mark Robertson, creator and publisher of ReelSEO. Plus, Susan, Michael and Virginia discuss a few of Google’s other search verticals: book, news and blog search Vertical Search and Video SEO with Mark Robertson, creator and publisher of ReelSEO. Plus, Susan, Michael and Virginia discuss a few of Google’s other search verticals: book, news and blog search Vertical Search and Video SEO with Mark Robertson, creator and publisher of ReelSEO. Plus, Susan, Michael and Virginia discuss a few of Google’s other search verticals: book, news and blog search tag:odeo.com,2009-02-25,24291896 Wed, 25 Feb 2009 13:12:24 -0800 no SEM Synergy - Search Engine Marketing 2.0 Episodes, book, Vertical Search, news and blog search, Video SEO Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24217628-Analytics-and-Content Analytics and Content and how they should be optimized in order for easy searchability and findability, plus guests Bill Leake, president and CEO, and Alissa Ruehl, manager of website effectiveness consulting for Apogee Search. Analytics and Content and how they should be optimized in order for easy searchability and findability, plus guests Bill Leake, president and CEO, and Alissa Ruehl, manager of website effectiveness consulting for Apogee Search. Analytics and Content and how they should be optimized in order for easy searchability and findability, plus guests Bill Leake, president and CEO, and Alissa Ruehl, manager of website effectiveness consulting for Apogee Search. tag:odeo.com,2009-02-18,24217628 Wed, 18 Feb 2009 13:29:28 -0800 no SEM Synergy - Search Engine Marketing 2.0 Episodes, Search Engine Optimization, SEO, search engine marketing, bill leake, sem synergy, apogee search, alissa ruehl, virginia nussey, webmasterradio.fm, bruce clay Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24215706-Analytics-and-Content Analytics and Content and how they should be optimized in order for easy searchability and findability, plus guests Bill Leake, president and CEO, and Alissa Ruehl, manager of website effectiveness consulting for Apogee Search. Analytics and Content and how they should be optimized in order for easy searchability and findability, plus guests Bill Leake, president and CEO, and Alissa Ruehl, manager of website effectiveness consulting for Apogee Search. Analytics and Content and how they should be optimized in order for easy searchability and findability, plus guests Bill Leake, president and CEO, and Alissa Ruehl, manager of website effectiveness consulting for Apogee Search. tag:odeo.com,2009-02-18,24215706 Wed, 18 Feb 2009 13:29:28 -0800 no SEM Synergy - Search Engine Marketing 2.0 Episodes, Search Engine Optimization, SEO, search engine marketing, bill leake, sem synergy, apogee search, alissa ruehl, virginia nussey, webmasterradio.fm, bruce clay Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24210481-Analytics-and-Content-optimized-for-searchability-and-findability Analytics and Content and how they should be optimized in order for easy searchability and findability Analytics and Content and how they should be optimized in order for easy searchability and findability Analytics and Content and how they should be optimized in order for easy searchability and findability tag:odeo.com,2009-02-18,24210481 Wed, 18 Feb 2009 12:28:35 -0800 no SEM Synergy - Search Engine Marketing 2.0 Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24217629-Local-Search-Resources-for-Small-Businesses Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org. Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org. Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org. tag:odeo.com,2009-02-11,24217629 Wed, 11 Feb 2009 15:45:18 -0800 no SEM Synergy - Search Engine Marketing 2.0 Episodes, Local Search, sem synergy, virginia nussey, bruce clay, bruce clay inc, getlisted.org Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24215707-Local-Search-Resources-for-Small-Businesses Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org. Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org. Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org. tag:odeo.com,2009-02-11,24215707 Wed, 11 Feb 2009 15:45:18 -0800 no SEM Synergy - Search Engine Marketing 2.0 Episodes, Local Search, sem synergy, virginia nussey, bruce clay, bruce clay inc, getlisted.org Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24069027-Local-Search-Resources-for-Small-Businesses Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org. Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org. Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org. tag:odeo.com,2009-02-11,24069027 Wed, 11 Feb 2009 14:48:20 -0800 no SEM Synergy - Search Engine Marketing 2.0 Internet radio marketing search Clay SEO Engine Webmaster optimization bruce http://www.odeo.com/episodes/24155618-Local-Search-Resources-for-Small-Businesses Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org. Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org. Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org. tag:odeo.com,2009-02-11,24155618 Wed, 11 Feb 2009 14:48:20 -0800 no SEM Synergy - Search Engine Marketing 2.0 Internet radio marketing search Clay SEO Engine Webmaster optimization bruce